EXHIBIT 23.1 Consent of Independent Auditors We consent to the incorporation by reference in the Registration Statements on Form S-3 (File Nos. 33-24114, 33-32664 and 33-62301) and Form S-8 (File Nos. 33-6989, 33-15729, 33-53954, 33-14698, 33-15089, 33-32663, 33-54562, 33-53523, 33-53525 and 33-53537) and related prospectuses of our report dated January 30, 1996, with respect to the consolidated financial statements and schedule of Reebok International Ltd. included in this Annual Report (Form 10-K) for the year ended December 31, 1995. /S/ ERNST & YOUNG LLP Boston, Massachusetts March 25, 1996