<ARTICLE> 5
<LEGEND>
THIS SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM THE
DECEMBER 31, 1995 CONSOLIDATED BALANCE SHEET AND CONSOLIDATED STATEMENT
OF INCOME AND IS QUALIFIED IN ITS ENTIRETY BY REFERENCE TO SUCH FINANCIAL
STATEMENTS.
</LEGEND>
<CIK> 0000770949
<NAME> REEBOK INTERNATIONAL LTD.
<MULTIPLIER> 1,000
       
                             
<PERIOD-TYPE>                   12-MOS
<FISCAL-YEAR-END>                          DEC-31-1995
<PERIOD-START>                             JAN-01-1995
<PERIOD-END>                               DEC-31-1995
<CASH>                                          80,393
<SECURITIES>                                         0
<RECEIVABLES>                                  552,964
<ALLOWANCES>                                    46,401
<INVENTORY>                                    635,012
<CURRENT-ASSETS>                             1,342,929
<PP&E>                                         335,844
<DEPRECIATION>                                 143,811
<TOTAL-ASSETS>                               1,656,223
<CURRENT-LIABILITIES>                          431,948
<BONDS>                                        254,178
<PREFERRED-MANDATORY>                                0
<PREFERRED>                                          0
<COMMON>                                         1,096
<OTHER-SE>                                     894,193
<TOTAL-LIABILITY-AND-EQUITY>                 1,656,223
<SALES>                                      3,481,450
<TOTAL-REVENUES>                             3,484,576
<CGS>                                        2,114,084
<TOTAL-COSTS>                                2,114,084
<OTHER-EXPENSES>                                     0
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                              25,725
<INCOME-PRETAX>                                264,551
<INCOME-TAX>                                    99,753
<INCOME-CONTINUING>                            164,798
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                   164,798
<EPS-PRIMARY>                                     2.07
<EPS-DILUTED>                                     2.07