148


                                                                   EXHIBIT 10.52

                                  ALLIED GROUP

                              SHORT TERM MANAGEMENT
                                 INCENTIVE PLAN


1.      PURPOSE

        The initial  ALLIED  Group  Short Term  Management  Incentive  Plan (the
"Plan") and the beginning of the first  performance  period was January 1, 1988.
This amended and restated Plan shall be effective January 1, 1996.

        The  purpose of this Plan is to  encourage  outstanding  performance  by
certain key employees of ALLIED Group,  Inc. ("AGI") in the attainment of annual
financial and operating goals of AGI, ALLIED Mutual Insurance  Company,  and all
of their  subsidiaries  except for ALLIED  Life  Financial  Corporation  and its
subsidiaries (collectively, the "ALLIED Group").

2.      DEFINITIONS

        The  capitalized  terms  used  throughout  the Plan  have the  following
meaning:

        (a)"AGIMC" means ALLIED Group Insurance Marketing Company.

        (b)"AGIS"  means ALLIED Group Information Systems, Inc.

        (c)"AGMC" means ALLIED Group Mortgage Company.

        (d)"ALLIED  Group  Net  Income"  means net  income  after  income  taxes
(including net realized  investment  gains/losses) for the consolidated group of
companies comprising the ALLIED Group (excluding crop-hail business) computed in
conformity with generally accepted accounting principles ("GAAP").

        (e)"Base Salary" is the annualized weekly base pay of the Participant in
effect as of December 31 of the Plan year.

        (f)"Committee"  shall mean the  Compensation  Committee  of the Board of
Directors of AGI in consultation  with the Joint  Compensation  Committee of the
Board of AGI and ALLIED Mutual Insurance Company.

        (g)"Discretionary  Award" is the increment  above the  Guaranteed  Award
which is awarded to a Participant based on the discretion of the Committee.

        (h)"DPW" is direct premiums written, net of return premiums, as reported
in the 1996 Planning  Package for a particular  regional office or company.  For
ALLIED  Group,  it includes  all  property-casualty  companies  but excludes (i)
Western Heritage,  (ii) crop-hail business,  and (iii) flood program. For AGIMC,
DPW shall  exclude any premiums  generated  from  business  that is purchased by
AGIMC from another entity.


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        (i)"Eligible  Award  Percentage" is that percentage  amount set forth on
Exhibit B which  shows  the  direct  numeric  relationship  associated  with the
attainment  of  Threshold,  Goal,  or  Maximum  performance,  and it is  used in
determining  potential  Eligible Tier Awards.  The Eligible Award  Percentage is
calculated as follows:

        Example Calculation for Eligible Award Percentage for
        Profit for a Participant from Des Moines Regional Office
        (DMRO) in Tier IV

        Step 1: Compare actual profit results for the fiscal year (if the actual
         Profit results for the fiscal year do not meet the Threshold,  then the
         Eligible  Award  Percentage  is 0,  and  no  further  calculations  are
         necessary)  to the highest goal  specified in Exhibit A that it exceeds
         (in this example, assume the actual profit results are $24,750,000).

        $1,750,000 = $24,750,000 - $23,000,000
                                         (Threshold)

        Step 2: Interpolate  between the Threshold and Goal (or between the Goal
         and  Maximum  as the  case may be) to  determine  what  percentage  the
         Participant  is  above  the  Threshold  or  Goal.  There  is no need to
         interpolate  if  the  Maximum  has  been  exceeded.  In  this  example,
         $1,750,000   is  50%   between   Threshold   ($23,000,000)   and   Goal
         ($26,500,000).

                  50% = $1,750,000 / ($26,500,000 - $23,000,000)

        Step 3: Take the eligible award percentage for Profit from Exhibit B for
         the Participant's  particular tier category and for the goal level that
         has been attained (e.g.,  Threshold or Goal) and  interpolate  based on
         50% attainment. The eligible award percentages for Profit in Tier IV on
         Exhibit B are 12% for Threshold and 24% for Goal.

                  18% = ((24% - 12%) x 50%) + 12%

        In this example,  18% is the Eligible Award  Percentage for Profit for a
        Participant from DMRO in Tier IV.

        The same process is used to compute the Eligible  Award  Percentage  for
Growth.


        (j)"Eligible  Individual Award" is the award potential for a Participant
based on Profit and Growth results.  Eligible Individual Award is the sum of (i)
the Eligible Award  Percentage for Profit  multiplied by the Base Salary for the
Participant and (ii) the Eligible Award Percentage for Growth  multiplied by the
Base Salary for the Participant.  The Eligible Individual Award is the base used
to determine the Guaranteed Award and the Discretionary Award.

        (k)"Eligible  Tier  Award" is the award  potential  for a tier  based on
Profit  and  Growth  results.  Eligible  Tier  Award is the sum of all  Eligible
Individual Awards for all of the Participants in a particular tier.


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        (l)"Goal"  is the  expected  level  of  performance  used  to  establish
targeted awards as approved by the Committee.

        (m) "Growth" is a  performance  indicator and is the increase in revenue
from the prior year stated in terms of a percentage  increase or dollar  target.
Generally, revenue is expressed in DPW, except as follows:

        TFG Financial  Division - total revenues for TFG Financial  Division TFG
        Insurance Division - total revenues for TFG Insurance Division.  Midwest
        Printing Services - percentage increase in total revenues.

        (n)"Guaranteed  Award" is guaranteed to Participants and is 75% of their
Eligible Individual Award.

        (o) "Maximum" is the level of performance at which the maximum  eligible
award could be made.

        (p) "Midwest Printing Services" is Midwest Printing  Services,  Ltd. but
shall not include the revenues or expenses from the  operations  acquired in May
1995 from Monaco Computer Services, Inc.

        (q)"Operating  Profit"  is  calculated  on a GAAP  basis,  includes  net
realized investment gains/losses, and is after income taxes.

        (r)"Participant"   is  a  key  employee  of  AGI   recommended   by  the
President(s) of AGI and approved by the Committee to participate in this Plan.

        (s)"Persistency"  for AGIMC is the year-end  persistency  percentage  as
shown on the ALLIED  Group AGIMC  Production  Report B, which shall  include any
business that is purchased by AGIMC from another entity.

        (t)"Profit" is a performance indicator and shall be defined based on the
particular area for which a Participant provides services:

        Regional Offices and Bonds - "Regional Office Operating
                                            Profit"
        AGIMC - "Persistency"
        AGI subsidiaries - "Operating Profit"
        Staff areas/all other areas - "ALLIED Group Net Income"
        TFG Financial Division - net income after tax before 
          subsidiaries for TFG Financial Division
        TFG Insurance  Division - net income  after tax before
          subsidiaries  for TFG Insurance Division.


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        (u) "Regional Office Operating  Profit" is the Regional Office Operating
Statement GAAP net income.

        (v)"TFG Financial Division" means The Freedom Group, Inc.

        (w) "TFG Insurance Division" means that division of AGIS involved in the
sale/licensing  of products and services to companies  not  affiliated  with the
ALLIED Group.

        (x)"TFG  Insurance and Financial  Divisions" means the  consolidation of
TFG Insurance Division and TFG Financial Division.

        (y)"Threshold"  is the minimum level of performance that will warrant an
award.

        (z)"WHIC" means Western Heritage Insurance Company.

3.      PARTICIPATION AND TIERS

        Participation  in the Plan is  tiered  by  responsibility  level and the
short-term impact of the management position.

                  Responsibility Levels

        Tier I    President(s)
        Tier II   Regional Vice Presidents
                  Subsidiary Presidents
                  Profit Center Officers
        Tier III  Primary Corporate Staff Vice Presidents
        Tier IV   Regional Office Managers and Subsidiary Managers
        Tier V    Corporate Staff Vice Presidents and Officers
                  Subsidiary Managers
        Tier VI   Subsidiary Managers
        Tier VII  TFG Managers

        A participation  list specifying the  Participants in each tier shall be
approved by the  Committee  prior to each fiscal year.  The  Committee may amend
such list from time to time to add or delete Participants.

        Each tier level of participation  will have varying award opportunity at
the Threshold,  Goal, and Maximum performance levels for each of the performance
indicators.

4.      PERFORMANCE INDICATORS

        Two performance  indicators,  Profit and Growth, will be used to measure
the  success of ALLIED  Group and the level of bonus to be paid under this Plan.
The Threshold for Profit must be attained before any award will be made based on
Growth.  Notwithstanding the foregoing, for AGIMC, the Threshold for Profit need
not be attained for there to be an award based on Growth.


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        Profit is the only indicator used to measure performance for AGMC, WHIC,
and ALLIED General Agency, and the total bonus amount is paid based upon results
of Profit.


5.  AWARDS

        (a)A  Participant  may  receive an Eligible  Individual  Award under the
Plan.  No award will be made for  performance  that does not meet the  Threshold
goal for Profit.  Upon meeting the Threshold goal for Profit, a Participant will
receive a Guaranteed Award.  Depending on the determination of the Committee,  a
Participant may or may not receive a Discretionary  Award. A Participant's total
award  is the sum of the  Guaranteed  Award  and the  Discretionary  Award.  The
Discretionary Award combined with the Guaranteed Award cannot exceed 150% of the
Participant's Eligible Individual Award.

        (b)In  addition  to the  requirements  in  the  foregoing  paragraph,  a
pre-Threshold  requirement  will  be  applicable  to  Staff  employees.   "Staff
employees"  are  defined to  include  those  employees  with  overall  corporate
responsibilities,   each  of  whom  shall  be   identified  as  "Staff"  on  the
participation list approved by the Committee.  Staff employees must attain a 14%
return on average  equity  based on AGI  financial  statements  before  they are
eligible  to meet the  Threshold  goal.  "Return  on  equity"  is defined as the
"Return on Average Book Value per Fully-diluted  Share" as calculated for and as
disclosed in the ALLIED Group, Inc. Annual Report to Stockholders.

        (c)Total  awards made to all of the  Participants  in a particular  tier
shall not exceed 100% of the  Eligible  Tier Award,  but the total  awards for a
particular  tier may be less than the Eligible Tier Award.  Notwithstanding  the
foregoing,   if  the  Committee   determines   that  a  Participant   has  shown
extraordinary  performance  in a calendar  year,  the  Committee  may exceed the
Eligible  Tier  Award in order  to  increase  the  Discretionary  Award  for the
Participant showing such extraordinary performance.

        (d)In  the  event a  Participant  does not meet the  Threshold  goal for
Profit, the Committee may, in unusual or extraordinary circumstances,  award the
Participant a special award under the Plan.  This  paragraph may only be invoked
by the Committee in rare and extreme situations.


6.      PRORATED AWARDS

        Employees who become eligible for  participation  in this Plan after the
beginning  of the Plan year may  receive a prorated  award based on the time the
employee was a  Participant  and based on active time  employed  during the Plan
year.  Prorated  awards will be calculated by determining the number of calendar
weeks that a  Participant  has been eligible for a tier and dividing that number
by the calendar weeks in that Plan year.



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7.       DEATH, DISABILITY, OR RETIREMENT

        In the event that a Participant dies,  becomes disabled,  or retires due
to age in  accordance  with AGI policy,  a prorated  award will be made based on
active time employed as a Participant during the Plan year.

8.      PLAN YEAR

        The Plan year will be AGI's fiscal year.

9.      TRANSFERABILITY

        A Participant  may not sell,  pledge,  donate,  or otherwise  assign any
interest in this Plan.

10.     EMPLOYMENT

        Nothing in this Plan confers upon a  Participant  any right to continued
employment  or  interferes  with or limits in any way  ALLIED  Group's  right to
terminate the employment of a Participant at any time.

11.     TERMINATION OF EMPLOYMENT

        If a Participant  terminates employment or is terminated by ALLIED Group
for any  reason  other  than  death,  disability,  or  retirement  due to age in
accordance with AGI policy, and if such termination date is prior to the payment
date of an award  under  this  Plan,  any right to an award  under  this Plan is
forfeited.

12.     PLAN AMENDMENT OR TERMINATION

        The Committee may amend or terminate the Plan at any time.  Participants
will be notified of such action as soon as it is practical to do so.

        In the event of any change in the  corporate  structure of AGI affecting
the goals set forth in Exhibit A or the eligible award  percentages set forth in
Exhibit B and which  change in  corporate  structure  would  adversely  affect a
Participant,  the  Committee  may  adjust  or  amend  the  Plan  so  as  not  to
disadvantage a Participant.

13.     ADMINISTRATION

        All matters  pertaining to the  administration  of this Plan will be the
responsibility  of the  Committee,  and any decisions of the Committee  shall be
conclusive and binding.  This includes all matters of interpretation,  areas not
specified in the Plan, and any other issues that may affect the Plan.

14.     GOVERNING LAW

        The Plan will be administered,  enforced,  construed, and interpreted in
accordance with the laws of the State of Iowa.



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                                 EXHIBIT A GOALS



                                              Threshold              Goal                 Maximum
                                              ---------              ----                 -------
                                                                               
PROFIT
Regional Offices:
  DMRO                                       $23,000,000          $26,500,000          $30,000,000

  LRO                                        $10,000,000          $12,000,000          $14,000,000

  RMRO                                        $5,000,000           $5,700,000           $6,400,000

  PCRO                                       $14,000,000          $16,000,000          $18,000,000

Bonds                                           $675,000             $700,000             $725,000

Staff 1                                      $57,000,000          $66,000,000          $75,000,000

AGMC                                          $2,100,000           $2,400,000           $2,700,000

WHIC                                          $5,000,000           $6,000,000           $7,000,000

ALLIED General Agency                            $25,000              $30,000              $35,000

TFG Insurance Division 2                        $300,000             $600,000             $900,000

TFG Financial Division 2                        $650,000             $750,000             $850,000

TFG Insurance and
  Financial Divisions                           $950,000           $1,350,000           $1,750,000

Midwest Printing Services                       $275,000             $350,000             $425,000

AGIMC                                              86.5%                88.0%                89.5%

GROWTH
Regional Offices, Bonds, AGIS,
  and Staff in DPW                                 10.0%                12.5%                15.0%

AGIMC DPW                                          18.0%                22.0%                26.0%

Midwest Printing Services                          10.0%                14.0%                18.0%

TFG Insurance Division 2                      $9,000,000          $10,500,000          $12,000,000

TFG Financial Division 2                      $8,500,000           $9,500,000          $10,500,000

TFG Insurance and
  Financial Divisions                        $17,500,000          $20,000,000          $22,500,000
- --------------------


1     A pre-Threshold  requirement will be applicable to Staff employees.  Staff
      employees  must attain a 14% return on equity based on ALLIED Group,  Inc.
      financial statements before they are eligible to meet the Threshold goal.

2     In the event that The Freedom Group, Inc. receives a capital  contribution
      in the Plan year, the Threshold,  Goal, and Maximum shall each be adjusted
      upwards by the addition of the dollar  amount  derived from the  following
      formula:


         Dollar Amount of       x   14%   x   Remaining   /  Total Number
         Capital Contribution                 Days in        of Days in
                                              Plan Year      Plan Year



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                                    EXHIBIT B
                           ELIGIBLE AWARD PERCENTAGES



                               Threshold         Goal          Maximum        Weight
                               ---------         ----          -------        ------
                                                                       
Tier I:

Profit                             19%            38%            56%            75%
Growth                              6%            12%            19%            25%
     Total                         25%            50%            75%

Tier II:1

Profit                             15%            30%            45%            75%
Growth                              5%            10%            15%            25%
     Total                         20%            40%            60%

Tier III:

Profit                             13%            27%            40%            75%
Growth                              5%             9%            14%            25%
     Total                         18%            36%            54%

Tier IV:1,2

Profit                             12%            24%            36%            75%
Growth                              4%             8%            12%            25%
     Total                         16%            32%            48%

Tier V:

Profit                              9%            18%            27%            75%
Growth                              3%             6%             9%            25%
     Total                         12%            24%            36%

Tier VI:

Profit                              6%            12%            18%            75%
Growth                              2%             4%             6%            25%
     Total                          8%            16%            24%

Tier VII:2

Profit                              3%             6%             9%            50%
Growth                              3%             6%             9%            50%
     Total                          6%            12%            18%
- -------------------


1     AGIMC award percentage weighting = 25% Persistency, 75% Growth.
2     TFG Financial and Insurance  Divisions  weighted 50% Profit and 50% Growth
      (Revenue)