83


                                                                   EXHIBIT 10.63
                                  ALLIED GROUP

                              SHORT TERM MANAGEMENT
                                 INCENTIVE PLAN

1.       PURPOSE

         This ALLIED Group Short Term Management  Incentive Plan (the "Plan") is
effective January 1, 1998.

         The purpose of this Plan is to  encourage  outstanding  performance  by
certain key employees of ALLIED Group,  Inc. ("AGI") in the attainment of annual
financial and operating goals of AGI, ALLIED Mutual Insurance  Company,  and all
of their  subsidiaries  except for ALLIED  Life  Financial  Corporation  and its
subsidiaries (collectively, the "ALLIED Group").

2.       DEFINITIONS

         The  capitalized  terms  used  throughout  the Plan have the  following
         meaning:

         (a)  "AGA" means ALLIED General Agency Company.

         (b)  "AGIMC" means ALLIED Group Insurance Marketing Company.
             
         (c)  "AGIS" means ALLIED Group Information Systems, Inc.

         (d)  "AGMC" means ALLIED Group Mortgage Company.

         (e)  "ALLIED  Group Net Income"  means net income  after  income  taxes
              (including   net  realized   investment   gains/losses)   for  the
              consolidated  group  of  companies  comprising  the  ALLIED  Group
              (excluding   crop-hail   business)  computed  in  conformity  with
              generally accepted accounting principles ("GAAP").

         (f)  "Base Award" is defined in Paragraph 5(c).

         (g)  "Base Salary" is the annualized weekly base pay of the Participant
              in effect as of the last day in the  position  for which the bonus
              is  being  calculated,  which in no  event  shall  be  later  than
              December 31 of the Plan year.
             
         (h)  "Committee" shall mean the Compensation  Committee of the Board of
              Directors  of AGI in  consultation  with  the  Joint  Compensation
              Committee of the Board of AGI and ALLIED Mutual Insurance Company.

         (i)  "Consolidated TFG" shall mean TFG and AGIS.

         (j)  "Discretionary Award" is defined in Paragraph 5(d).

         (k)  "Discretionary Tier Award" is defined in Paragraph 5(j).

                                       84


         (l)  "DPW" is  direct  premiums  written,  net of return  premiums,  as
              reported in the 1998  Planning  Package for a particular  regional
              office  or   company.   For  ALLIED   Group,   it   includes   all
              property-casualty  companies  but  excludes  (i) Western  Heritage
              Insurance  Company,  (ii)  crop-hail  business,  and  (iii)  flood
              program.  For AGIMC, DPW shall exclude any premiums generated from
              business  that is purchased by AGIMC from another  entity,  unless
              the Committee determines otherwise.

         (m)  "Eligible Award Percentage" is defined in Paragraph 5(b).

         (n)  "Eligible  Individual  Award" is defined  in  Paragraph  5(c).

         (o)  "Eligible Tier Award" is defined in Paragraph 5(h).

         (p)  "Goal" is the  expected  level of  performance  used to  establish
              targeted awards as approved by the Committee.

         (q)  "Growth" is defined in Paragraph 4.

         (r)  "Maximum"  is the  level  of  performance  at  which  the  maximum
              eligible award could be made.

         (s)  "Midwest Printing" is Midwest Printing Services, Ltd.

         (t)  "Operating  Profit" is  calculated  on a GAAP basis,  includes net
              realized investment gains/losses, and is after income taxes.

         (u)  "Participant"  is  a  key  employee  of  AGI  recommended  by  the
              President of AGI and approved by the Committee to  participate  in
              this Plan.

         (v)  "Persistency" for AGIMC is the year-end persistency  percentage as
              shown on the ALLIED Group AGIMC  Production  Report B, which shall
              include  any  business  that is  purchased  by AGIMC from  another
              entity.

         (w)  "Profit" is defined in Paragraph 4.

         (x)  "Regional  Office   Operating   Profit"  is  the  Regional  Office
              Operating Statement GAAP net income.

         (y)  "TFG" means The Freedom Group, Inc.

         (z)  "Threshold" is the minimum level of performance  that will warrant
              an award.

         (aa) Total Award" is defined in Paragraph 5(e).

         (bb) "WHIC" means Western Heritage Insurance Company.

3.       PARTICIPATION AND TIERS

         Participation  in the Plan is  tiered by  responsibility  level and the
short-term impact of the management position.


                                       85


         General Responsibility Levels

         Tier I      President
                     Vice Presidents
                     Subsidiary Presidents and Officers
         Tier II     Regional Office Managers and Subsidiary Officers
         Tier III    Primary Corporate Staff Vice Presidents
         Tier IV     Subsidiary Officers and Managers
                     Corporate Staff Vice Presidents and Officers
         Tier V      Subsidiary Managers
         Tier VI     Subsidiary Managers
                     Regional Office Managers

         A participation  list specifying the Participants in each tier shall be
approved by the  Committee  prior to each fiscal year.  The  Committee may amend
such list from time to time to add or delete Participants.

         Each tier level of participation will have varying award opportunity at
the Threshold,  Goal, and Maximum performance levels for each of the performance
indicators.

4.       PERFORMANCE INDICATORS

         Two performance indicators,  Profit and Growth, will be used to measure
the success of ALLIED Group and the level of bonus to be paid under this Plan.

         "Profit"  is defined as a  performance  indicator  and shall be defined
based on the particular area for which a Participant provides services:

         Regional Offices - "Regional Office Operating Profit"
         Bonds -  Bond Operating Profit"
         AGIMC - "Persistency"
         AGI subsidiaries - "Operating Profit"
         Staff  areas/all  other areas - "ALLIED Group Net Income"
         Consolidated TFG - net  income  after tax  including  subsidiaries
         TFG - net income after tax excluding subsidiaries
         AGIS - net income after tax

         "Growth" is defined as a  performance  indicator and is the increase in
revenue from the prior year stated in terms of a  percentage  increase or dollar
target. Generally, revenue is expressed in DPW, except as follows:

         Consolidated TFG - total revenues for TFG and AGIS
         TFG - total revenues for TFG
         AGIS - total  revenues for AGIS
         Midwest  Printing - percentage increase in total revenues

         The Threshold for Profit must be attained before any award will be made
based on Growth.  However,  with respect to AGIMC, the Threshold for Growth must
be attained before any award will be made based on Profit.


                                       86


         Profit is the only  indicator  used to  measure  performance  for AGMC,
WHIC, and AGA, and the total bonus amount is paid based upon results of Profit.

5.  AWARDS

Individual Calculations

         (a)  A Participant may receive an Eligible  Individual  Award under the
Plan.  "Eligible  Individual  Award" is  defined  as the award  potential  for a
Participant based on Profit and Growth results. Eligible Individual Award is the
sum of (i) the  Eligible  Award  Percentage  for Profit  multiplied  by the Base
Salary for the  Participant  and (ii) the Eligible  Award  Percentage for Growth
multiplied by the Base Salary for the Participant. The Eligible Individual Award
is the amount used to determine the Base Award and the Discretionary Award.

         (b)  "Eligible Award  Percentage" is defined as the  percentage  amount
used to determine  the potential  Eligible  Tier Awards and Eligible  Individual
Award.  The  amount  of the  Eligible  Award  Percentage  is tied  to  tier  and
performance  level  attained  (Threshold,  Goal,  or  Maximum),  as set forth in
Exhibit B.

              Example for Eligible Award Percentage for Profit for a Participant

              Step 1: Compare  actual profit  results for the fiscal year to the
              goals specified in Exhibit A. If the actual Profit results for the
              fiscal year do not meet the  Threshold,  then the  Eligible  Award
              Percentage is 0, and no further calculations are necessary.

              Step 2: Determine the percent by which the profit results exceeded
              the Threshold  value (or the goal value as the case may be). There
              is no need for a calculation if the Maximum  results were achieved
              or exceeded.

              Step 3:  Identify the  Eligible  Award  Percentage  for the Profit
              indicator in the tier at the Threshold  level, as shown in Exhibit
              B.  Multiply  the  Eligible   Award   Percentage  by  the  percent
              calculated  in Step 2. This will  calculate  the  actual  Eligible
              Award Percentage available based on the profit results attained.

              Repeat  Steps 1 through 3 using  Growth to  compute  the  Eligible
              Award Percentage for Growth.

         (c)  Upon meeting the Threshold for Profit, a Participant will  receive
a Base  Award. "Base Award" is  defined  as the  award  to a  Participant when a
minimum  performance  level  is  met.  The  Base  Award  is 60% of the  Eligible
Individual Award.

         (d)  Depending on the determination of the Committee, a Participant may
or may not receive a Discretionary Award. "Discretionary Award" is defined as an
amount  separate from the Base Award which is awarded to a Participant  based on
the  discretion of the  Committee.  The  Discretionary  Award is calculated as a
percentage of the Eligible Tier Award.

                                       87


         (e)  A Participant's  Total  Award" is  defined  as the sum of the Base
Award and the  Discretionary  Award. The  Discretionary  Award combined with the
Base Award cannot exceed 150% of the Participant's Eligible Individual Award.

         (f)  In addition  to the  requirements  in the  foregoing paragraph,  a
pre-Threshold  requirement  will  be  applicable  to  Staff  employees.   "Staff
employees"  are  defined to  include  those  employees  with  overall  corporate
responsibilities,   each  of  whom  shall  be   identified  as  "Staff"  on  the
participation list approved by the Committee.  Staff employees must attain a 14%
return on average  equity  based on AGI  financial  statements  before  they are
eligible  to meet the  Threshold  goal.  "Return  on  equity"  is defined as the
"Return  on Average  Book  Value per  Diluted  Share" as  calculated  for and as
disclosed in the ALLIED Group, Inc. Annual Report to Stockholders.

         (g)  In the event a Participant does not meet the Threshold for Profit,
the  Committee  may,  in  unusual  or  extraordinary  circumstances,  award  the
Participant a special award under the Plan.  This  paragraph may only be invoked
by the Committee in rare and extreme situations.

Tier Calculations

         (h)  "Eligible Tier Award" is defined as the award potential for a tier
based on  Profit  and  Growth  results.  Eligible  Tier  Award is the sum of the
Eligible  Individual  Awards for all of the  Participants in a particular  tier.
Total  awards made to all of the  Participants  in a  particular  tier shall not
exceed 100% of the  Eligible  Tier Award,  but the total awards for a particular
tier may be less than the Eligible Tier Award.

         (i)  Notwithstanding the foregoing, if the Committee  determines that a
Participant  has  shown  extraordinary  performance  in  a  calendar  year,  the
Committee  may  exceed  the  Eligible  Tier  Award  in  order  to  increase  the
Discretionary Award for the Participant showing such extraordinary performance.

         (j)  Discretionary  Tier  Award" is defined as the  portion of the tier
award  potential  that is not  guaranteed  to payout but may be awarded based on
contribution and  performance.  This portion may equal up to 40% of the Eligible
Tier  Award.  A  Participant  may  receive  a  portion,  all,  or  none  of  the
Discretionary Tier Award.

6.       PRORATED AWARDS

         Employees who become eligible for  participation in this Plan after the
beginning  of the Plan year may  receive a prorated  award based on the time the
employee was a  Participant  and based on active time  employed  during the Plan
year.  Prorated  awards will be calculated by determining the number of calendar
days that a Participant has been eligible for a tier and dividing that number by
the calendar days in that Plan year.

7.       DEATH, DISABILITY, OR RETIREMENT

         In the event that a Participant dies, becomes disabled,  or retires due
to age in  accordance  with AGI policy,  a prorated  award will be made based on
active time employed as a Participant during the Plan year.

                                       88


8.       PLAN YEAR

         The Plan year will be AGI's fiscal year.

9.       TRANSFERABILITY

         A Participant may not sell,  pledge,  donate,  or otherwise  assign any
interest in this Plan.

10.      EMPLOYMENT

         Nothing in this Plan confers upon a Participant  any right to continued
employment  or  interferes  with or limits in any way  ALLIED  Group's  right to
terminate the employment of a Participant at any time.

11.      TERMINATION OF EMPLOYMENT

         If a Participant terminates employment or is terminated by ALLIED Group
for any  reason  other  than  death,  disability,  or  retirement  due to age in
accordance with AGI policy, and if such termination date is prior to the payment
date of an award  under  this  Plan,  any right to an award  under  this Plan is
forfeited.

12.      PLAN AMENDMENT OR TERMINATION

         The Committee may amend or terminate the Plan at any time. Participants
will be notified of such action as soon as it is practical to do so.

         In the event of any change in the corporate  structure of AGI affecting
the goals set forth in Exhibit A or the eligible award  percentages set forth in
Exhibit B, and where such change in corporate structure would adversely affect a
Participant,  the  Committee  may  adjust  or  amend  the  Plan  so  as  not  to
disadvantage  a Participant.  In the event that a change in accounting  rules or
procedures  would affect the goals set forth in Exhibit A or the eligible  award
percentages set forth in Exhibit B, and where such change in accounting rules or
procedures  would adversely  affect or create a windfall for a Participant,  the
Committee may adjust or amend the Plan.

13.      ADMINISTRATION

         All matters  pertaining to the  administration of this Plan will be the
responsibility  of the  Committee,  and any decisions of the Committee  shall be
conclusive and binding.  This includes all matters of interpretation,  areas not
specified in the Plan, and any other issues that may affect the Plan.

14.      GOVERNING LAW

         The Plan will be administered,  enforced, construed, and interpreted in
accordance with the laws of the State of Iowa.



                                       89


                                 EXHIBIT A GOALS

                               Threshold             Goal              Maximum
                               ---------             ----              -------
PROFIT
Regional Offices:
  DMRO                        $16,000,000         $18,500,000        $21,000,000
  LRO                         $11,500,000         $13,000,000        $14,500,000
  RMRO                         $6,500,000          $7,500,000         $8,500,000
  PCRO                        $17,000,000         $19,500,000        $22,000,000
  CSRO                        $11,500,000         $13,000,000        $14,500,000
Bonds                            $450,000            $675,000           $800,000
Staff1                        $70,000,000         $81,000,000        $92,000,000
AGMC                           $2,700,000          $3,100,000         $3,500,000
WHIC                           $6,000,000          $7,000,000         $8,000,000
ALLIED General Agency             $30,000             $34,000            $50,000
TFG (2)                          $825,000            $900,000           $975,000
AGIS (2)                         $175,000            $250,000           $325,000
Consolidated TFG (2)           $1,000,000          $1,150,000         $1,300,000
Midwest Printing Services        $250,000            $325,000           $400,000
AGIMC                               87.5%                 89%              90.5%

GROWTH
Staff DPW                             10%               12.5%                15%
DMRO DPW                             8.0%               10.0%              12.0%
LRO DPW                              8.0%               10.0%              12.0%
RMRO DPW                            17.0%               21.0%              25.0%
PCRO DPW                            10.0%               12.5%              15.0%
CSRO DPW                            14.0%               17.0%              20.0%
Bonds DPW                           12.0%               16.0%              20.0%
AGIMC DPW                             18%                 23%                28%
Midwest Printing Services             10%                 14%                18%
TFG (2)                       $10,000,000         $12,000,000        $14,000,000
AGIS (2)                      $16,000,000         $18,000,000        $20,000,000
Consolidated TFG (2)          $26,000,000         $30,000,000        $34,000,000
- --------------------

(1)   A pre-Threshold  requirement will be applicable to Staff employees.  Staff
      employees  must attain a 14% return on equity based on ALLIED Group,  Inc.
      financial statements before they are eligible to meet the Threshold goal.

(2)   In the event that either TFG or AGIS  receives a capital  contribution  in
      the Plan year,  the  Threshold,  Goal,  and Maximum shall each be adjusted
      upwards by the addition of the dollar  amount  derived from the  following
      formula:

             Dollar Amount of         x    14%   x   Remaining   /  Total Number
             Capital Contribution                    Days in        of Days in
                                                     Plan Year      Plan Year

                                       90

                                    EXHIBIT B
                           ELIGIBLE AWARD PERCENTAGES

                    Threshold          Goal             Maximum           Weight
                    ---------          ----             -------           ------
Tier I: (1)

Profit                 19%               38%               56%              75%
Growth                  6%               12%               19%              25%
      Total            25%               50%               75%

Tier II: (2)

Profit                 15%               30%               45%              75%
Growth                  5%               10%               15%              25%
      Total            20%               40%               60%

Tier III:

Profit                 13%               27%               40%              75%
Growth                  5%                9%               14%              25%
      Total            18%               36%               54%

Tier IV: (1,2,3)

Profit                 12%               24%               36%              75%
Growth                  4%                8%               12%              25%
      Total            16%               32%               48%

Tier V: (4)

Profit                  9%               18%               27%              75%
Growth                  3%                6%                9%              25%
      Total            12%               24%               36%

Tier VI: (5)

Profit                  6%               12%               18%              75%
Growth                  2%                4%                6%              25%
      Total             8%               16%               24%
- -------------------

(1)     AGMC and WHIC award percentages are weighted 100% Profit.
(2)     AGIMC award percentage is weighted 25% Persistency and 75% Growth.
(3)     TFG, AGIS, and Consolidated  TFG  award  percentages  are  weighted  50%
        Profit and 50% Growth.
(4)     WHIC award percentage is weighted 100% Profit.
(5)     AGA award percentage is weighted 100% Profit.