Exhibit 99.3

                            CERTIFICATION PURSUANT TO
                 18 U.S.C. SECTION 1350, AS ADOPTED PURSUANT TO
                  SECTION 906 OF THE SARBANES-OXLEY ACT OF 2002

The undersigned hereby certifies, in accordance with 18 U.S.C. Section 1350, as
adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002, in his
capacity as an officer of Emmis Operating Company (the "Company"), that, to his
knowledge:

(1)      the Quarterly Report of the Company on Form 10-Q for the period ended
         November 30, 2002, fully complies with the requirements of Section
         13(a) or 15(d) of the Securities Exchange Act of 1934; and

(2)      the information contained in such report fairly presents, in all
         material respects, the financial condition and results of operations of
         the Company.

Dated:  January 14, 2003


                                            /s/ JEFFREY H. SMULYAN
                                            Jeffrey H. Smulyan
                                            Chairman of the Board, President and
                                            Chief Executive Officer