<ARTICLE> 5 <LEGEND> THIS SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM THE UNAUDITED FINANCIAL STATEMENTS FOR THE PERIOD ENDED MARCH 31, 2000 THAT WERE WERE FILED WITH THE COMPANY'S REPORT ON FORM 10-QSB AND IS QUALIFIED IN ITS ENTIRETY BY REFERENCE TO SUCH FINANCIAL STATEMENTS. </LEGEND> <CIK> 0001071355 <NAME> Premier Brands, Inc. <MULTIPLIER> 1 <CURRENCY> U.S. Dollars <PERIOD-TYPE> 3-MOS <FISCAL-YEAR-END> DEC-31-2000 <PERIOD-START> JAN-1-2000 <PERIOD-END> MAR-31-2000 <EXCHANGE-RATE> 1 <CASH> 72,591 <SECURITIES> 0 <RECEIVABLES> 0 <ALLOWANCES> 0 <INVENTORY> 0 <CURRENT-ASSETS> 72,591 <PP&E> 0 <DEPRECIATION> 0 <TOTAL-ASSETS> 72,591 <CURRENT-LIABILITIES> 85,782 <BONDS> 0 <PREFERRED-MANDATORY> 0 <PREFERRED> 0 <COMMON> 4,208 <OTHER-SE> (17,399) <TOTAL-LIABILITY-AND-EQUITY> 72,591 <SALES> 0 <TOTAL-REVENUES> 0 <CGS> 0 <TOTAL-COSTS> 0 <OTHER-EXPENSES> 6,409 <LOSS-PROVISION> 0 <INTEREST-EXPENSE> 0 <INCOME-PRETAX> (6,409) <INCOME-TAX> 0 <INCOME-CONTINUING> (6,409) <DISCONTINUED> 0 <EXTRAORDINARY> 0 <CHANGES> 0 <NET-INCOME> (6,409) <EPS-BASIC> (0.002) <EPS-DILUTED> (0.002)