<ARTICLE>                     5
<LEGEND>
     THIS SCHEDULE  CONTAINS SUMMARY  FINANCIAL  INFORMATION  EXTRACTED FROM THE
     UNAUDITED  FINANCIAL  STATEMENTS  FOR THE PERIOD  ENDED MARCH 31, 2000 THAT
     WERE WERE FILED WITH THE  COMPANY'S  REPORT ON FORM 10-QSB AND IS QUALIFIED
     IN ITS ENTIRETY BY REFERENCE TO SUCH FINANCIAL STATEMENTS.
</LEGEND>
<CIK>         0001071355
<NAME>        Premier Brands, Inc.
<MULTIPLIER>                                  1
<CURRENCY>                                    U.S. Dollars

                                      
<PERIOD-TYPE>                                 3-MOS
<FISCAL-YEAR-END>                             DEC-31-2000
<PERIOD-START>                                JAN-1-2000
<PERIOD-END>                                  MAR-31-2000
<EXCHANGE-RATE>                                1
<CASH>                                         72,591
<SECURITIES>                                        0
<RECEIVABLES>                                       0
<ALLOWANCES>                                        0
<INVENTORY>                                         0
<CURRENT-ASSETS>                               72,591
<PP&E>                                              0
<DEPRECIATION>                                      0
<TOTAL-ASSETS>                                 72,591
<CURRENT-LIABILITIES>                          85,782
<BONDS>                                             0
<PREFERRED-MANDATORY>                               0
<PREFERRED>                                         0
<COMMON>                                        4,208
<OTHER-SE>                                    (17,399)
<TOTAL-LIABILITY-AND-EQUITY>                   72,591
<SALES>                                             0
<TOTAL-REVENUES>                                    0
<CGS>                                               0
<TOTAL-COSTS>                                       0
<OTHER-EXPENSES>                                6,409
<LOSS-PROVISION>                                    0
<INTEREST-EXPENSE>                                  0
<INCOME-PRETAX>                                (6,409)
<INCOME-TAX>                                        0
<INCOME-CONTINUING>                            (6,409)
<DISCONTINUED>                                      0
<EXTRAORDINARY>                                     0
<CHANGES>                                           0
<NET-INCOME>                                   (6,409)
<EPS-BASIC>                                    (0.002)
<EPS-DILUTED>                                  (0.002)