Comments of Alfred M. Rankin, Jr.
Chairman, President and Chief Executive Officer

At the NACCO Industries, Inc. Annual Meeting of Stockholders
May 13, 1998


         Good  morning.  At our  stockholders  meeting last year and in previous
years I have discussed with you the strategic programs that we were implementing
at each of our businesses.  These initiatives included cost-reduction and profit
improvement  programs  and  programs  to  strengthen  market  share and  product
positioning.
          These  programs had a  significant  impact on our 1997 results and are
having an increasingly  positive impact on our 1998 results despite an intensely
competitive business environment.
         NACCO's 1997 net income increased 22 percent to $61.8 million, or $7.55
diluted earnings per share,  compared with 1996 net income of $50.6 million,  or
$5.67  diluted  earnings  per share.  Net income  increased  last year despite a
slight decline in revenues to $2.25 billion from $2.27 billion in 1996.
         Return on equity in properly  capitalized tangible assets, a key driver
of the value of our Company, was 39 percent in 1997, compared with 30 percent in
1996.  The S&P 500  average  was 20 percent  in 1997.  Return on equity in total
assets,  which includes unamortized  goodwill,  was 14 percent in 1997, compared
with 12 percent in 1996.
         The profit  momentum  built up in 1997 continued into the first quarter
of 1998. Led by strong results from NACCO Materials  Handling Group and improved
performances  from Hamilton  Beach/Proctor-Silex  and North  American  Coal, net
income was $24.1  million,  or $2.95 diluted  earnings per share,  compared with
1997 first  quarter net income of $2.8 million,  or $0.35  diluted  earnings per
share. The Company's previous highest first quarter net income was $12.9 million
in 1996.
         Before   discussing   the   operations  and  results  at  each  of  our
subsidiaries,  I want to emphasize  that certain  aspects of my remarks  include
forward  looking  statements.  Information  concerning  factors that could cause
results to differ from these statements are described in Management's Discussion
and Analysis on page 38 of our 1997 annual report.

                         NACCO Materials Handling Group
         NACCO Materials  Handling Group was the key driver of NACCO Industries'
improved financial performance in 1997 and its continuation in the first quarter
of 1998.
         Despite a weak first  quarter  in 1997,  NMHG's net income for the year
was $38.7 million,  compared with $26.4 million in 1996.  Revenues for 1997 were
$1.5 billion,  compared with $1.6 billion in 1996. In the first quarter of 1998,
net income  increased to $22.3 million,  compared with $3.5 million in 1997, and
revenues increased to $431.9 million from $332.3 million in the first quarter of
1997.
         In the face of intense  competition,  NMHG has gained  market  share in
virtually  every global region over the past five years,  although share results
in 1997 were restrained by tight  manufacturing  capacity which led to long lead
times.
         These profitability and market share results were even more significant
given global  currency  fluctuations  which favored our  competitors in Asia and
Europe.
          In 1997, NMHG led the important  America's  market with a 28.5 percent
share. In Europe, we had a 14.5 percent market share in counterbalanced  trucks,
our major  market.  We also  enhanced our initial  market share  position in the
European  warehouse  lift truck  segment,  which resulted from the 1995 and 1996
acquisitions of two Italian companies.
         The Asia-Pacific market, which represents less than 5 percent of NMHG's
worldwide  sales,  has proved more  challenging.  While our market share in this
region did not meet our objectives,  we are enhancing our  competitive  position
with a new internal  combustion  engine lift truck series designed  specifically
for the Asian market and produced in our Japanese joint venture factory.
         We expect  shipments  in North  America and Europe to remain  strong in
1998, given NMHG's current worldwide backlog of lift truck orders.  Shipments in
Asia-Pacific are expected to decline because of weaker economies.
         To cope with  intense  competition  in the lift truck  industry,  which
makes price increases difficult, our focus in 1997 remained on reducing costs in
our products, in our manufacturing plants and in our infrastructure.
         Our continued  commitment to our Value Improvement Program has produced
some  significant  reductions  in product  costs  while  enhancing  quality  and
customer satisfaction.
          The Demand Flow Technology  manufacturing system, already installed in
some NMHG plants  around the world,  is reducing  production  time,  eliminating
non-value added activities,  speeding  throughput and enhancing product quality.
We expect to complete  the  conversion  of our  remaining  plants to Demand Flow
Technology over the next two years.
           Our infrastructure costs are being trimmed through a restructuring of
NMHG's engineering departments, a streamlining of its corporate headquarters and
the centralization of its marketing administrative functions.
         These cost  reduction  programs,  which  contributed  significantly  to
NMHG's  improved  profitability  in 1997 and in the first  quarter of 1998,  are
expected to have an  increasingly  positive  impact on the  company's  operating
results this year and  continuing in 1999 and 2000.  We believe  these  programs
will help drive our ability to compete more  successfully  in all of our markets
around the world.
         On the manufacturing  front, we are constructing two new plants. One is
in Saltillo,  Mexico.  It will process raw material and fabricate and weld truck
components.  The other  plant is in  Shanghai,  China.  It will build  Hyster(R)
trucks to meet the future lift truck needs of multinational  companies operating
in China as well as the entire  domestic  China market.  The Saltillo plant will
begin production later this year while the Shanghai plant will start-up in 1999.
         Also on the  manufacturing  side,  it is noteworthy to point out that a
key driver behind NMHG's improved  earnings was the ability of its manufacturing
plants to adjust  efficiently  to rising  production  schedules  in  response to
sharply increased demand in the Americas market.

                               North American Coal
         North American Coal is now celebrating its 85th year of operation. Over
the years since  1913,  North  American  Coal has  evolved  into a premier  coal
company  focused on surface  mining of lignite for power  generation by electric
utilities.
         Results  were  generally  excellent at all of our mines in 1997 despite
extremely  difficult winter and spring weather  conditions in North Dakota and a
customer's power plant outage in the first quarter.
         North American  Coal's five  operating  lignite mines sold 29.9 million
tons in 1997,  compared  with 27.6 million tons sold by four  operating  lignite
mines in 1996.  We took over  operation of the fifth  operating  mine on July 1,
1997 at San  Miguel,  Texas.  In the last  half of  1997,  the San  Miguel  mine
produced 2.0 million tons of lignite,  which exceeded our plan. In addition, our
Florida  dragline  operation  mined 7.6 million cubic yards of limerock in 1997,
compared with 7.4 million cubic yards in 1996.
         Pre-tax income from operating mines increased to $29.9 million in 1997,
compared with $28.5 million in 1996.  However,  North American Coal's 1997's net
income of $19.0  million  declined from $19.2 million in 1996 due primarily to a
non-recurring $2.5 million, after-tax, escrow payment received in 1996.
         In the first quarter of 1998,  improved  weather  conditions and a full
quarter of operations at San Miguel helped net income  increase to $5.5 million,
compared with $3.9 million in the first quarter of 1997.  First quarter 1998 net
income also benefited from $1.3 million in royalties,  compared with $700,000 in
the first quarter of 1997.
          In 1997 we completed the formation of the  Mississippi  Lignite Mining
Company,  a joint  venture with Phillips Coal to build and operate the Red Hills
mine near Ackerman,  Mississippi.  The mine will begin operation in 2000, and is
expected to produce 3 million tons of lignite  annually.  This mining  operation
will require a  substantial  investment  on our part and has the potential for a
sound return on our equity.
         While we continue  to look in the United  States for new  projects  and
acquisitions,  the  realities of the new power  generation  market  suggest that
opportunities  are limited.  Therefore,  we are working on international  mining
projects,  particularly in Turkey and India, that offer the potential for sound,
risk adjusted returns over the long haul.
         We are hopeful  that our  reputation  as a  cost-effective  producer of
mining services will lead to additional  opportunities  for alliances with power
generators, both domestically and internationally.
         North  American  Coal's mining  operations  are expected to continue to
provide a steady  stream of income and free cash flow.  We will have the benefit
in 1998 of a full year's  operations  at our San Miguel mine,  which should be a
very attractive long-term addition to our Company.
         Finally, we are pleased that our long-standing commitment to preserving
the environment was recognized in 1997 by the U.S.  Department of the Interior's
Office  of  Surface  Mining,  which  honored  North  American  Coal  with  three
prestigious awards for surface mining and land reclamation.

                           Hamilton Beach/Proctor-Silex
         At  Hamilton   Beach/Proctor-Silex   our  cost   reduction  and  profit
improvement  programs  and  marketing  strategies  continued  to have a positive
impact on operations.
         The company's North American market share  increased  substantially  in
1997 despite intense competition and modest growth in the small appliance market
segment.  In the United States,  our market share increased to 34.2 percent,  up
3.6 share points over 1996. In Canada, our unit share increased to 40.2 percent,
up 1.6 share points over 1996.
         These  market  share  gains,  as well as  increased  international  and
commercial  product sales,  helped the company achieve its strongest growth rate
since Hamilton Beach and  Proctor-Silex  merged in 1990. 1997 revenues were up 7
percent to $423.1 million, compared with $395.1 million in 1996.
          As we expected,  1997 profits  were  reduced by  substantial  start-up
expenses  associated with our Saltillo,  Mexico,  facility and related  expenses
resulting from transferring  manufacturing  activities to Mexico. Net income was
$9.2 million,  down 14 percent from $10.7 million in 1996. We believe,  however,
that these  manufacturing  changes  will  ultimately  reduce  costs and  improve
overall profitability at Hamilton Beach.
         Our sales growth  momentum  continued into the first quarter of 1998 as
revenues  increased 14 percent to $85.5 million,  compared with $75.3 million in
the first quarter of 1997. Hamilton  Beach/Proctor-Silex  had a reduced net loss
of  $800,000 in the first  quarter,  traditionally  the  weakest  quarter in its
seasonal  business  cycle,  compared  with a net loss of $2 million in the first
quarter 1997.
          Our market  share  gains in 1997  resulted  from the  continuation  of
several important strategies: Our positioning of Proctor-Silex(R) brand products
at the opening  and good levels of price and  features,  and  Hamilton  Beach(R)
brand  products at the  "better"  and "best"  levels of price and  features,  is
showing positive results.
          We have been successfully  introducing a steady stream of new products
with innovative  designs and features,  such as our first electronic toaster and
new  blenders,  mixers and can openers.  These new  products  were the result of
using  sophisticated  market  research  to give  us a  better  understanding  of
consumer needs and preferences.
          Hamilton  Beach has also gained a strong  reputation  among our retail
customers for its category management skills.  These skills led Kmart to appoint
Hamilton  Beac/oProctor-Silex  its kitchen electric  category manager in 1997, a
major accomplishment.
         With  these  strategies  now  in  place,  we  believe  we are in a good
position to increase our market share further despite the intensely  competitive
kitchen electric appliance market.
          Our cost reduction efforts at Hamilton Beach/Proctor-Silex continue to
show positive  results.  Our new Saltillo  facility,  which began  operations in
April,  1997, has already made us a more effective  competitor  against low-cost
Chinese  imports.  We currently  make our new electronic  toasters,  most of our
retail  blenders  and all of our food  processors  in  Saltillo,  and we plan to
increase  production this year. Most of the full cost-savings impact of Saltillo
is expected to be realized in 1999.
         We also relocated our  Drinkmaster(R) and Slow Cooker production to our
Zaragoza, Mexico, facility to enhance our cost competitiveness.
         In addition,  our Value Improvement Program continued to reduce product
costs  significantly  in 1997  while  at the same  time  enhancing  quality  and
customer satisfaction.
         Promising  areas of  growth  at  Hamilton  Beach/Proctor-Silex  include
international business,  which grew 16 percent in 1997, primarily in Mexico, and
our commercial business, where sales increased 17 percent last year.

                               Kitchen Collection
         Kitchen  Collection,  our  nationwide  chain of  kitchenware  and small
electric appliances, recorded its 12th consecutive year of sales increases. 1997
revenues  grew 5 percent to $79 million,  compared  with $74.9  million in 1996.
However,  net income in 1997 declined slightly to $1.3 million from $1.5 million
in the prior year.
         In the first quarter of 1998,  revenues were $14.6 million,  which were
comparable with the first quarter of 1997. Kitchen Collection's net loss in what
is traditionally its weakest  performing  quarter in the seasonal business cycle
was $500,000, a 29 percent improvement compared with the first quarter of 1997.
         At the end of the first  quarter  of 1998,  the  company  operated  142
stores,  located primarily in factory outlet malls throughout the United States,
compared with 144 stores at the end of the first quarter of 1997.  Last year our
remaining  Hearthstone(TM)  format  stores were closed or  converted  to Kitchen
Collection(R)   stores   because   there  was   insufficient   performance   and
profitability to justify building the concept.  While disappointing,  we believe
ending this test format was clearly the correct course to follow in the interest
of long-term profitability.
         Kitchen  Collection's  core  strategy  is to remain a very  significant
presence in the factory  outlet  channel.  We  believe,  however,  that with the
maturing  of  this  channel,  growth  will  depend  on  new,  carefully  planned
merchandising formats.
         We  are   aggressively   analyzing  a  number  of  alternative   growth
initiatives  and store  formats  outside our  traditional  outlet  channel.  For
example,  Kitchen  Collection's  Internet  catalog went on-line in 1997. We also
opened six Kitchen  Collection  stores in  traditional  strip malls and enclosed
shopping malls located in medium-size  markets.  These new stores are similar in
size to our  outlet  mall  stores,  but offer a  different  merchandise  mix and
different pricing.
         Our efforts at Kitchen Collection's  existing store base is to continue
to focus on enhancing sales  productivity and increasing  margins.  We have been
successful  at  increasing  the  average  size  of our  sales  transactions  and
converting  a higher  percentage  of  customer  visits to our stores into actual
purchases.  To  improve  margins,  we have  eliminated  certain  underperforming
products,  categories  and  vendors,  and  replaced  them with  more  profitable
selections  of  merchandise,  including  our own line of  private-label  Kitchen
Collection merchandise.
                                     Outlook
         In  conclusion,  we are  confident  that our  strategies  for achieving
sustainable  competitive  advantage in each of our businesses  are working.  Our
market  positions  are strong and  growing and our returns on equity in properly
capitalized tangible assets are very good and likely to remain so in 1998.
         Our  company-wide  effort to  reduce  costs  has  yielded  significant,
tangible results,  and we believe this effort will be increasingly felt over the
next two to three years.
           We are also committed to aggressively,  but prudently, drive top line
growth. We believe that growth and its resulting  leverage on margins at each of
our  businesses,  given their cost  structures,  will  further  our  competitive
advantage in the marketplace and enhance our returns.
          North  American  Coal  has a  stable  core of  operations,  and we are
putting a major effort into finding and  developing  good  prospects  for future
international and domestic mining projects.
         NACCO  Material  Handling  Group  should  have a  sound  cost  position
resulting from the various cost reduction  programs that continue  through early
2000.  However,  our focus will also be on driving  growth  through market share
gains and  increasing  NMHG's  manufacturing  capacity as needed  while  keeping
factory utilization high.
         Hamilton  Beach/Proctor-Silex  should see its cost position enhanced as
Saltillo  matures  by the  end of  this  year.  We will  also  be  striving  for
aggressive  growth  driven by a  broader  range of  products  and  market  share
increases gained through marketing programs and enhanced products.
         The Kitchen Collection continues to have good return prospects.  Growth
will center on developing  successful  store formats  outside of the traditional
factory outlet channel as well as by improving shelf space  productivity and the
number of customer store visits.
         Our overall goal remains  focused on  achieving  our return  objectives
while deploying additional capital wisely at each of our subsidiaries.  At NACCO
Materials Handling Group and Hamilton Beach/Proctor-Silex,  this means achieving
at least a 10 percent  operating  profit before goodwill  amortization  over the
business cycle, despite unforeseeable competitive surprises.
         We remain  committed to using free cash flow  wisely.  Depending on the
Company's needs and  opportunities,  free cash flow may be used for reinvestment
in our businesses, debt reduction,  acquisitions, share repurchases and moderate
dividend increases.  Overall, we will certainly strive to continue to achieve at
least a minimum  return on equity in total assets,  which  includes  unamortized
goodwill, of 12.5 percent.
         Finally,  we are encouraged that the financial  markets have recognized
more  fully  our  Company's  intrinsic  value  in both  1997  and  1998  through
substantial appreciation of NACCO's share price.
         Using a common  investment  community  valuation  approach called Total
Enterprise  Value as a multiple of EBITDA or Earnings  Before  Interest,  Taxes,
Depreciation and Amortization,  NACCO's T-E-V multiple rose to 6.8 times at year
end 1997, up from 4.6 times at year end 1996,  but still below an estimated 1997
multiple of 10.2 times for the S&P  Industrials.  Based on 12 months of earnings
ending March 31, 1998, our multiple stood at 6.7 times.
          We  will  continue  to  communicate  our  story  thoughtfully  to  the
investment  community.  Our goal is to try to  ensure  that  the  full  value of
NACCO's businesses flows through to your investment in NACCO Industries.
                           * * * * * * * * * * * *
         In closing, I want to acknowledge the many contributions of Jack Dwyer,
who is  retiring  from our board of  directors  after l0 years of  service.  His
thoughtful  counsel and guidance  have been of great  benefit to the Company.  I
also want to welcome Jack Turben to our board.  Jack is chairman of the board of
Kirtland Capital Corporation. We are privileged to have him as a director.
         This  concludes  my  formal  remarks.  I will be  happy to  answer  any
questions.