EXHIBIT 10.41

                            SEVERANCE COMPENSATION AGREEMENT


         This Severance  Compensation Agreement (the "Agreement") by and between
J. Baker, Inc., a Massachusetts  corporation  together with its subsidiaries and
divisions (the  "Company")  with its principal place of business at 555 Turnpike
Street,  Canton,  Massachusetts  and  Philip G.  Rosenberg  of 36 Castle  Drive,
Sharon,  Massachusetts  02067 (the "Executive") shall be effective as of the 1st
day of November, 1995 (the "Agreement").

         In  consideration  of the  agreements  contained  herein  including the
undertakings  of the parties  hereto,  the receipt and  sufficiency of which are
hereby  acknowledged by each of the parties hereto,  it is covenanted and agreed
as follows:


1.       Severance Compensation upon Termination of Employment.

         (a) (i) In the event the  Executive's  employment  with the  Company is
terminated  (A) by the Company or (B) by the Executive for "good reason"  within
three (3) years  after a Change in Control of the Company  occurring  during the
Term hereof (regardless of whether such Executive's termination occurs after the
expiration  of the Term),  or (ii) in the event the  Executive's  employment  is
terminated (C) by the Company (except if such termination is for "cause") or (D)
by the Executive for good reason within three (3) years after the  employment of
any of Messrs.  Socol,  Weinstein or Levin,  respectively,  with the Company has
terminated during the Term hereof for any reason including,  without limitation,
dismissal,  resignation,  retirement, death or termination for any other reason,
then, in such event, the Company shall pay to the Executive an amount,  in cash,
(the  "Severance  Payment")  equal to the  Executive's  Annual Base Salary.  For
purposes of this Agreement  "Annual Base Salary" shall mean the Executive's base
salary in  effect on the date of this  Agreement,  as such  base  salary  may be
increased from time to time.

         (b) In the event the Executive's  employment is terminated as described
in Section 1(a)(i) above,  the Severance  Payment shall be made to the Executive
in a single lump sum cash payment.  In the event the  Executive's  employment is
terminated as described in Section 1(a)(ii) above,  the Severance  Payment shall
be made to the Executive in accordance with the Company's  regular pay intervals
for its  senior  executives  beginning  immediately  following  the  Executive's
termination of employment with the Company.

         (c)  Notwithstanding the Executive's rights to receive the payments and
benefits  pursuant to this agreement,  the Executive shall not be deemed to have
waived any rights the  Executive  may have at law or equity with  respect to the
termination of his employment.








         (d) A termination  for "good reason" shall be deemed to have  occurred,
and the Executive shall be entitled to the benefits set forth in this Section 1,
if the Executive  voluntarily  terminates his employment after the occurrence of
any of the following events, if either the circumstances set forth in paragraphs
(a)(i) or (a)(ii) has  occurred:  (i) the  assignment  to the  Executive  of any
duties inconsistent with the highest position (including status, offices, titles
and reporting requirements),  authority,  duties or responsibilities attained by
the  Executive  during  the  period of his  employment  by the  Company;  (ii) a
relocation of the  Executive  outside the  metropolitan  Boston area; or (iii) a
decrease in the Executive's compensation (including base salary, bonus or fringe
benefits).  For purposes hereof,  "Cause" shall mean (i) failure by the Employee
to cure a material breach of this Agreement  within 15 days after written notice
thereof by the  Company,  (ii) the  continuation  after notice by the Company of
willful  misconduct by the Employee in the performance of the Employee's  duties
hereunder  or (iii) the  commission  by the  Employee of an act  constituting  a
felony;  and "Change of Control of the Company" shall have the meaning set forth
in the Company's 1994 Equity  Incentive Plan, as approved by the Stockholders of
the Company on June 7, 1994 (and  without  regard to any  subsequent  amendments
thereto).


2.       Term.

         This Agreement  shall become  effective as of the date hereof and shall
continue,  unless sooner  terminated or extended,  for a period of two (2) years
thereafter  (the  initial  two year term and any  extension  thereof  are herein
referred to as the "Term").


3.       Nonguarantee of Employment.

         Nothing contained in this Agreement shall be construed as a contract of
employment between the Company and the Executive, or as a right of the Executive
to continue in the employ of the Company, or as a limitation of the right of the
Company to discharge the Executive with or without cause.


4.       Successors.

         (a) This  Agreement  shall be binding upon the Company,  its successors
and  assigns,  and in the event of a Change of Control of the  Company or in the
event the Company shall be merged or consolidated or otherwise combined into one
or more other corporations or other entities, or substantially all of its assets
are sold or otherwise transferred to one or more other corporations or entities,
this Agreement  shall be binding upon the  corporation or entity  resulting from
such  merger  or  consolidation  or to  which  such  assets  shall  be  sold  or
transferred and shall be assignable by it by way of transfer of assets,  merger,
consolidation  or  combination  to the same  extent  as if it were the  Company.
Except as provided  above in this  Section  4(a),  this  Agreement  shall not be
assignable by the Company or its successors and assigns. The Company





will require any successor or assign (whether  direct or indirect,  by purchase,
merger,  consolidation or otherwise) to all or substantially all of the business
and/or assets of the Company, by agreement in form and substance satisfactory to
the Executive,  expressly, absolutely and unconditionally to assume and agree to
perform  this  Agreement  in the same  manner  and to the same  extent  that the
Company would be required to perform it if no such  succession or assignment had
taken place.

         (b) This Agreement  shall inure to the benefit of and be enforceable by
the Executive's personal or legal  representatives,  executors,  administrators,
successors, heirs, distributees, devisees and legatees.


5.       Assignment.

         This  Agreement  shall not be assignable by the Executive and shall not
be subject to attachment, execution, pledge or hypothecation.


6.       Notice.

         For the purpose of this Agreement, notices and all other communications
provided for in this Agreement shall be in writing and either  delivered in hand
or by mail by  United  States  registered  or  certified  mail,  return  receipt
requested,  postage  prepaid,  and shall be  deemed to have been duly  given the
sooner of when actually received or three (3) days following deposit in the mail
by United States registered or certified mail, return receipt requested, postage
prepaid, as follows:

         If to the Company:

                  J. Baker, Inc.
                  555 Turnpike Street
                  Canton, MA  02021
                  Attn:       Chief Executive Officer

         If to the Executive:

                  Philip G. Rosenberg
                  36 Castle Drive
                  Sharon, MA  02067

or to such other  address  as either  party may have  furnished  to the other in
writing in accordance  herewith,  except that notices of change of address shall
be effective only upon receipt.



 




7.       Modification.

         No provision of this  Agreement  may be modified,  waived or discharged
unless such waiver,  modification or discharge is agreed to in writing signed by
the  Executive  and the  Company.  No  waiver  by  either  party  hereto  of, or
compliance with, any condition or provision of this Agreement to be performed by
such  party  shall be deemed a waiver of any other  provisions  hereof or of any
similar  or  dissimilar  provisions  or  conditions  at the same or any prior or
subsequent time. No agreements or representations, oral or otherwise, express or
implied,  with  respect to the  subject  matter  hereof have been made by either
party which are not set forth expressly in this Agreement.


8.       Validity.

         The invalidity or  unenforceability of any provisions of this Agreement
shall not affect the validity or  enforceability of any other provisions of this
Agreement, which shall remain in full force and effect.


9.       Governing Law.

         This  Agreement  shall be governed by the laws of the  Commonwealth  of
Massachusetts without giving effect to the conflicts of law principles thereof.


         IN WITNESS WHEREOF,  the parties hereto have executed this Agreement as
of the date first above written.

                                 J. BAKER, INC.


                                      By:/s/ Jerry M. Socol
                                         Jerry M. Socol
                                         President and
                                         Chief Executive Officer


                                   EXECUTIVE:


                                         /s/ Philip Rosenberg
                                         Philip G. Rosenberg