EXHIBIT 10.39

                         EXECUTIVE EMPLOYMENT AGREEMENT


         This  Agreement is dated as of June 12, 1995 by and between David Levin
(the  "Employee")  and  J.  BAKER,   INC.,  a  Massachusetts   corporation  (the
"Company").


         WHEREAS,  the Employee  and the Company  desire to set forth in writing
the terms and conditions of the Employee's employment agreement with the Company
from the date hereof;


         NOW,  THEREFORE,  in consideration  of the mutual  covenants  contained
herein, the parties hereto agree as follows:


         1. Employment.  Under and subject to the terms and conditions set forth
herein,  the Company  hereby  agrees to employ the Employee  during the Term (as
defined in Section 6 hereof) as its Senior Executive Vice President and Director
of Shoe  Merchandising  and  Operations  and/or in such other  senior  executive
management  position(s)  with the Company,  or any parent or  subsidiary  of the
Company,  as the Board of Directors of the Company (the  "Board") may  determine
from time to time, and the Employee hereby accepts such employment.


         2. Duties.  The Employee  agrees,  during the Term and any extension of
the Term, faithfully to perform for the Company, and any subsidiary or parent of
the Company,  the duties of the Director of Shoe  Merchandising  and Operations,
and/or  such  other  duties as may be  assigned  to him from time to time by the
Company.  The  Employee  further  agrees to devote  his  entire  business  time,
attention  and energies  exclusively  to such  employment  and to conform to the
rules,  regulations,  instructions,  personnel  practices  and  policies  of the
Company and its  subsidiaries,  as existing and amended  from time to time.  The
Employee may be required to relocate his principal  residence only to an area in
which the  Company or a  subsidiary  of the Company  has or  determines  to have
significant operations.


         3.       Compensation.

                  (a) Base Salary. The Company shall pay the Employee during the
Term an annual base salary ("Base Salary") of not less than $375,000, payable in
equal  installments in accordance  with the Company's  regular pay intervals for
its senior executives.

                  (b) Cash  Incentive  Compensation.  In  addition to his annual
base salary as determined pursuant to Section 3(a), the Company shall pay to the
Employee a one-time guaranteed bonus payment (the "Guaranteed Bonus Payment") of
$100,000 on January 31, 1996;  provided,  however,  that if the  Employee  shall
voluntarily terminate his employment with the









Company prior to June 12, 1996, the Guaranteed Bonus Payment,  if having already
been  paid to the  Employee,  shall be  repaid to the  Company  within  five (5)
business  days of such  voluntary  termination.  For the fiscal year  commencing
February 4, 1996 and  thereafter,  the Employee  shall be paid such amounts,  if
any, to which the Employee is entitled, as an officer of the Company,  under the
Company's Cash Incentive  Compensation Plan (the "Incentive Plan"), as from time
to time such plan may be amended.


         4.       Other Benefits.

                  (a)  Fringe  Benefits.  The  Employee  shall  be  entitled  to
participate  in all  benefit  programs  that the Company  establishes  and makes
available to management  generally and in any event shall be entitled to receive
benefits at least  substantially  comparable to those  provided  pursuant to the
present practices of the Company and its subsidiaries.

                  (b) Paid  Vacations.  The  Employee  shall be  entitled  to an
annual paid  vacation of four weeks in each  calendar  year, to be taken at such
time or times as the Employee and the Company shall  mutually  agree,  provided,
however,  that no more  than two weeks  shall be taken  during  any three  month
period unless otherwise agreed upon by the Company's Chief Executive Officer.


         5.  Expenses.   The  Company  shall  reimburse  the  Employee  for  all
reasonable travel, entertainment and other business expenses incurred or paid by
the Employee in performing his duties under this Agreement upon  presentation by
the  Employee  of expense  statements  or  vouchers  and such  other  supporting
information  as the Company may from time to time  request,  provided,  however,
that the amount available for such expenses may be fixed in advance by the Board
after  consultation  with the Employee.  The Company shall also pay or reimburse
the reasonable  relocation expenses of the Employee (consistent with the present
policies of the  Company) in  connection  with a  relocation  of the  Employee's
principal residence to the greater Boston area from his New Jersey residence.


         6. Effective Date and Term. This Agreement shall become effective as of
the date  hereof  and the  Employee's  employment  under  this  Agreement  shall
commence  on such date and,  unless  sooner  terminated  as  provided  herein or
extended,  shall  continue for a term (the "Term")  ending on June 12, 1997. The
Employee and the Company have obligations hereunder extending past the Term.









         7.       Noncompetition.

                  (a) During the Employee's  employment  under this Agreement or
otherwise  and for a period of two years after the date of  termination  of such
employment (the "Termination  Date"), the Employee will not, without the express
written  consent of the Company,  anywhere in the United States or any territory
or possession  thereof or in any foreign country in which the Company was active
as of the  Termination  Date:  (i) compete  with the Company or any other entity
directly or indirectly  controlled by the Company (each an "Affiliate"),  in the
Company's  Business  (as  defined in Section  7(c)  hereof);  or (ii)  otherwise
interfere with, disrupt or attempt to interfere with or disrupt the relationship
between  the  Company  or an  Affiliate  and any person or  business  that was a
customer,  supplier,  lessor, licensor,  manufacturer,  contractor,  designer or
employee of the Company or such Affiliate on the Termination  Date or within two
years prior to the Termination Date.

                  (b)  The  term  "compete"  as used  in  this  Section  7 means
directly or indirectly, or by association with any entity or business, either as
a  proprietor,   partner,  employee,  agent,  consultant,   director,   officer,
shareholder  (provided  that  the  Employee  may  make  passive  investments  in
competitive  enterprises the shares of which are listed on a national securities
exchange if the Employee at no time owns directly or indirectly  more than 2% of
the outstanding equity ownership of such enterprise) or in any other capacity or
manner (i) to solicit,  hire,  purchase  from,  sell to, rent from, or otherwise
conduct  business  related to the  Company's  Business  with any party that is a
customer or supplier of the Company or an  Affiliate  or (ii) operate any retail
store or leased footwear department  ("Leased  Department") which sells products
related to the Company's Business (as defined in Section 7(c) hereof).

                  (c) The term  "Company's  Business"  as used in this Section 7
means the operation of any of the following  specialty retail  businesses,  as a
principal business unit, either alone or in combination:  (i) Leased Departments
in discount or mass merchandising  department stores; (ii) Leased Departments in
conventional full service  department and specialty stores;  (iii) retail stores
offering discount or "off price" women's  footwear;  (iv) retail stores offering
discount or "off price"  family  footwear;  (v) retail  stores  offering  casual
clothing for "Big and Tall" men; or (vi) retail stores  offering  primarily work
related  clothing and uniforms for medical and  laboratory  purposes or the mail
order  catalog  sales  thereof.  The term  shall  also  include  any  additional
specialty retail businesses which the Company may acquire subsequent to the date
hereof and which are operated as principal  business units of the Company on the
Termination Date.

                  (d) The term  "supplier"  as used in this Section 7 shall mean
any party or affiliate of a party from which, on the Termination  Date or within
two years prior to the Termination  Date, the Company or an Affiliate  purchased
products  sold by the  Company or an  Affiliate  or was in  contact or  actively
planning to contact in  connection  with the  purchase  of products  sold by the
Company or an Affiliate on or before the  Termination  Date or which the Company
or an Affiliate was contemplating the sale of at some time after the Termination
Date.

 







                  (e) The term  "customer"  as used in this Section 7 shall mean
any party or affiliate of a party,  that on the  Termination  Date or within two
years  prior to the  Termination  Date,  was a wholesale  vendee or  prospective
wholesale  vendee of the Company or an  Affiliate  or in  connection  with whose
business  the Company or an  Affiliate  operated a Leased  Department,  a retail
store for the sale of discount or "off price" women's footwear, discount or "off
price"  family  footwear,  casual  clothing for "Big and Tall" men, work related
clothing and uniforms for medical and laboratory purposes or any other specialty
retail business which the Company  operated as a principal  business unit on the
Termination  Date, had contacted in connection  with the potential  operation of
such  businesses  within two years  prior to the  Termination  Date or which the
Company or an Affiliate was actively  planning to contact in connection with the
potential operation of any such businesses on the Termination Date.


         8.  Confidential  Information.  The Employee will never use for his own
advantage or disclose any  proprietary or confidential  information  relating to
the business  operations or  properties of the Company,  any Affiliate or any of
their respective customers,  suppliers,  landlords, licensors or licensees. Upon
termination  of the  Employee's  employment,  the Employee  will  surrender  and
deliver to the Company all documents and  information  of every kind relating to
or connected with the Company and Affiliates  and their  respective  businesses,
customers, suppliers, landlords, licensors and licensees.


         9.       Termination.

                  (a) Death.  In any event of the death of the  Employee  during
the Term,  his  employment  shall  terminate  and the  Company  shall pay to the
Employee's  surviving  spouse,  or to  the  Employee's  estate  if  their  is no
surviving  spouse,  (i) the Employee's base salary for one year from the date of
death,  payable in accordance  with the Company's  regular pay intervals for its
senior  executives  and (ii) amounts under the Incentive  Plan, if any,  payable
with respect to the fiscal year in which his death occurs which  otherwise would
have been paid to the Employee on the basis of the results for such fiscal year,
prorated to the date of his death. Upon the death of the Employee, the rights of
the Employee's  surviving spouse or estate hereunder,  as the case may be, shall
be limited solely to the benefits set forth in this Section 9(a).

                  (b)  Disability.  In the event that the Employee  shall become
disabled (as  hereinafter  defined)  during the Term, the Company shall have the
right to terminate the  Employee's  employment  upon written  notice,  provided,
however, that in such event the Company shall (i) continue to pay the Employee's
base  salary  for one year from the date such  termination  occurs,  payable  in
accordance  with the Company's  regular pay intervals for its senior  executives
and (ii) pay to the Employee  amounts  under the Incentive  Plan, if any,  which
otherwise  would have been paid to the  Employee on the basis of the results for
the fiscal year in which such termination  occurs,  prorated to the date of such
termination. For purposes of this Agreement, the







Employee  shall be  considered  disabled on the date when any physical or mental
illness or other incapacity  shall, in the judgment of a majority of the members
(other than the Employee) of the Board,  after  consulting with or being advised
by one or more  physicians (it being  understood that one of such physicians may
be the Employee's physician but that the Board shall not be bound by his views),
have  prevented  the  performance  in a manner  reasonably  satisfactory  to the
Company  of the  Employees  duties  under  this  Agreement  for a period  of six
consecutive months.

                  (c)  For  Cause.  The  Company  may by  notice  terminate  the
Employee's employment at any time for cause, which shall mean (i) failure by the
Employee  to cure a  material  breach of this  Agreement  within  15 days  after
written notice thereof by the Company, (ii) the continuation after notice by the
Company  of  willful  misconduct  by  the  Employee  in the  performance  of the
Employee's  duties  hereunder or (iii) the  commission by the Employee of an act
constituting a felony.  In such event all  obligations of the Company  hereunder
shall thereupon terminate, including the obligation to pay any amounts under the
Incentive Plan with respect to the fiscal year in which such termination occurs,
but the  Employee  shall be entitled  to receive  any  accrued  salary and other
amounts under the Incentive Plan accrued with respect to any prior fiscal years.

                  (d)  Without  Cause.  During the Term  hereof and prior to any
Change of Control of the Company,  the Company may terminate  this  Agreement at
any time without cause. In such event, the Company shall pay to the Employee, in
accordance with the Company's  regular pay intervals for its senior  executives,
an amount  equal to the  greater of (i) the amount of Base  Salary the  Employee
would  have  received  through  the last day of the Term or (ii) one (1) year of
Base Salary.

                  (e) Change of Control. In the event the Employee's  employment
with the Company is terminated  either by the Company or by the Employee  within
one (1) year after a Change of Control of the Company  occurring during the Term
hereof  (regardless  of whether  such  Employee's  termination  occurs after the
expiration of the Term) then, in such event,  the Company shall pay the Employee
at his sole and  exclusive  option an amount in cash (the  "Severance  Payment")
equal to either (i) the  greater of (a) the amount of Base  Salary the  Employee
would have  received  through the last day of the Term or (b) two (2) years Base
Salary, payable to the Employee in a single lump sum cash payment; or (ii) three
(3) years Base  Salary  payable in  accordance  with the  Company's  regular pay
intervals for its senior executives; provided, however, that any amounts payable
to the Employee pursuant to this subparagraph  (e)(ii) which exceed one (1) year
of Base Salary  shall be reduced by any salary or other  compensation  earned by
the Employee from  subsequent  employment.  For purposes of this Agreement "Base
Salary"  shall mean the  Employee's  Base Salary as set forth in  Paragraph 3 of
this Agreement,  as such Base Salary may be increased from time to time. "Change
of  Control" of the  Company  shall have the meaning set forth in the  Company's
1994 Equity  Incentive  Plan as approved by the  Stockholders  of the Company on
June 7, 1994 (and without regard to any subsequent  amendments thereto).  If any
of the termination  events set forth in this subparagraph (e) shall occur during
the Term hereof or other applicable time periods, the provisions of

        





paragraph 7 hereof shall be null and void and have no further force or effect.

                  (f) Severance  Payment  Limitation Upon Change of Control.  If
all or part  of the  Severance  Payment  payable  to the  Employee  pursuant  to
subparagraph  9(e) hereof,  when added to other payments payable to the Employee
as a result of a Change of Control, constitute Parachute Payments, the following
limitation shall apply. If the Parachute Payments,  net of the sum of the Excise
Tax, Federal income and employment taxes and state and local income taxes on the
amount of the Parachute  Payments in excess of the Threshold Amount, are greater
than the Threshold Amount,  the Employee shall be entitled to the full Severance
Payment  payable under  subparagraph  9(e) of this  Agreement.  If the Threshold
Amount is greater than the Parachute Payments, net of the sum of the Excise Tax,
Federal  income and  employment  taxes and state and local  income  taxes on the
amount of the  Parachute  Payments in excess of the Threshold  Amount,  then the
Severance  Payment  payable under  subparagraph  9(e) of this Agreement shall be
reduced to the extent necessary so that the maximum Parachute Payments shall not
exceed the  Threshold  Amount.  The Company  shall select a firm of  independent
certified  public  accountants to determine  which of the foregoing  alternative
provisions  shall apply.  For purposes of determining  the amount of the Federal
income and employment  taxes,  and state and local income taxes on the amount of
the Parachute  Payments in excess of the Threshold Amount, the Employee shall be
deemed to pay  Federal  income  taxes at the  highest  marginal  rate of Federal
income  taxation  applicable to  individuals  for the calendar year in which the
Severance  Payments  under  subparagraph  9(e) of this Agreement are payable and
state  and  local  income  taxes at the  highest  marginal  rates of  individual
taxation in the state and locality of the Employee's  residence for the calendar
year in which the Severance  Payments under  Subparagraph 9(e) of this Agreement
are payable, net of the maximum reduction in Federal income taxes which could be
obtained from deduction of such state and local taxes.

         For purposes of this Agreement:

         "Parachute Payments" shall mean any payment or provision by the Company
of any amount or benefit to and for the benefit of the Employee, whether paid or
payable or  provided  or to be  provided  under the terms of this  Agreement  or
otherwise,  that would be considered  "parachute payments" within the meaning of
Section   280G(B)(2)(A)  of  the  Internal  Revenue  Code  and  the  regulations
promulgated thereunder.

         "Threshold  Amount" shall mean three times the Employee's "base amount"
within the meaning of Section  280(G)(b)(3) of the Internal Revenue Code and the
regulations promulgated thereunder, less one dollar.

         "Excise Tax" shall mean the excise tax imposed by Section 4999 of  the 
Internal Revenue Code.


         10.      Approval of Board.  The Company represents that this Agreement
has been duly approved by the Board and  is in all respects  valid and binding
upon the Company.

 







         11. Key Person  Insurance.  The Employee agrees to take such actions as
may be  reasonably  required to permit the  Company to maintain  key person life
insurance on the  Employee's  life in such amounts and for such periods of time,
if any, as the Company deems appropriate, with all benefits being payable to the
Company.  Upon payment by the Employee of the cash surrender  value,  if any, of
any such policy and any paid but unearned premiums for such policy,  the Company
will assign such policy to the Employee upon termination  (other than because of
the Employee's death) of the Employee's  employment with the Company,  provided,
however, that, in the event the Employee's employment is terminated by reason of
the  disability of the Employee and the death of the Employee may  reasonably be
expected within one year after such  termination as a result of such disability,
the Company shall not be required to assign any such policy.


         12. Notices. Any notice or other communication required or permitted to
be given  hereunder  shall be in writing  and shall be deemed to have been given
and  received  when  actually  delivered,  one  business  day after  dispatch by
telegraphic  means,  two business days after  dispatch by  recognized  overnight
delivery  service,  or five days after mailing by certified or  registered  mail
with proper postage affixed,  return receipt  requested and addressed as follows
(or to such other address as a party  entitled to receive  notice  hereunder may
have designated by notice pursuant to this Section 12):

                  (a)      If to the Company:

                           J. Baker, Inc.
                           555 Turnpike Street
                           Canton, Massachusetts 02021
                           Attention:   Chief Executive Officer

                  (b)      If to the Employee:

                           David Levin
                           11 Phillips Pond Road
                           Natick, Massachusetts 01760


         13. Severability. If any provision of this Agreement or its application
to any person or circumstances is invalid or  unenforceable,  then the remainder
of this  Agreement or the  application  of such  provision  to other  persons or
circumstances  shall not be  affected  thereby.  Further,  if any  provision  or
application  hereof is invalid or  unenforceable,  then a suitable and equitable
provision  shall be substituted  therefor in order to carry out so far as may be
valid or  enforceable  the intent and purposes of the invalid and  unenforceable
provision.











         14.      Applicable Law.  This Agreement shall be interpreted and 
construed in accordance with, and shall be governed by, the laws of the 
Commonwealth of Massachusetts without giving effect to the conflict of law 
provisions thereof.


         15.  Assignment.  Neither of the  parties  hereto  shall,  without  the
written consent of the other, assign or transfer this Agreement or any rights or
obligations  hereunder,  provided,  however,  that in the event that the Company
sells all or  substantially  all of its assets the Company may assign its rights
and transfer its obligations hereunder to the purchaser of such assets. A merger
of the Company  with or into  another  corporation  shall be deemed not to be an
assignment of this Agreement, and, in any such event, this Agreement shall inure
to the  benefit  of and be  binding  upon  the  surviving  corporation  and  the
Employee.  Subject to the foregoing,  this Agreement  shall be binding upon, and
shall inure to the benefit  of, the  parties  and their  respective  successors,
heirs, administrators, executors, personal representatives and assigns.


         16. Headings.  This section and paragraph headings contained in this 
Agreement are for convenience of reference only and shall not affect in any way
 the meaning or interpretation of this Agreement.


         17. Remedies. It is specifically  understood and agreed that any breach
of the  provisions  of Section 7 or 8 of this  Agreement  is likely to result in
irreparable injury to the Company, that damages at law will be inadequate remedy
for such  breach,  and that in  addition  to any other  remedy it may have,  the
Company shall be entitled to enforce the specific  performance  of said Sections
and to seek both temporary and permanent  injunctive relief therefor without the
necessity of proving actual damages.


         18.  Waiver of Breach. Any waiver by either the Company or the Employee
of a breach of any provision of this Agreement shall not operate or be construed
as a waiver of any subsequent breach.


         19. Amendment of Agreement.  This Agreement may be altered, amended or
modified, in whole or in part, only by a writing signed by both the Employee and
the Company.






         20.      Integration.  This Agreement constitutes the entire agreement
between the parties with respect to the subject matter thereof and supersedes
all prior agreements whether oral or written with respect to such subject matter
between the parties.

         Intending to be legally bound, the Company and the Employee have signed
this  Agreement  as if under  seal as of the  date set  forth at the head of the
first page.


                                                     J. BAKER, INC.



                                           /s/ Jerry M. Socol
                                           Jerry M. Socol
                                           President and Chief Executive Officer



                                            /s/ David A. Levin
                                           David Levin