EXHIBIT 10.02
                           J. BAKER, INC.
                    1994 EQUITY INCENTIVE PLAN
 
                    PERFORMANCE SHARE AWARD




4,000 Shares                                                October 18, 1996

         Pursuant to its 1994 Equity Incentive Plan (the "Plan"), J. Baker, Inc.
(the "Company")  hereby grants to Stuart M. Needleman,  President of the Work 'N
Gear  division of the Company,  a Performance  Share Award (the  "Award")  under
which Mr. Needleman may receive, in the aggregate,  up to 4,000 shares of common
stock of the  Company,  par  value  $.50  (the  "Shares"),  upon the  terms  and
conditions set forth in this Award agreement.

         1.       Shares Subject to the Award.  The Award covers an aggregate 
of up to 4,000 Shares.

         2.       Performance Term.  The Award is linked to a performance term 
(the "Performance Term") which begins on October 18, 1996 and ends on April 30,
 1998.

         3.       Performance Measure.
         At the end of the Performance  Term, the Compensation  Committee of the
Board of Directors (the  "Committee")  shall determine the average closing price
of the Company's common stock (the "Common Stock") on the NASDAQ National Market
System,  or on the principal  exchange on which the Common Stock is traded,  for
the 15 consecutive  trading days ending on April 30, 1998. The price  determined
pursuant to the  previous  sentence  shall be known as the "Target  Price".  The
number of Shares to which Mr.  Needleman  shall be entitled,  if any,  under the
Award shall be determined in accordance with the following table:







                                                                    
                            Target Price                               Number of Shares
                           --------------                              ----------------
                              $10.00                                            2,000
                              $11.00                                            2,500
                              $12.00                                            3,000
                              $13.00                                            3,500
                              $14.00                                            4,000


         If the Target Price falls between whole dollar  amounts per share,  the
number of Shares shall be determined  by linear  interpolation.  For example,  a
Target  Price of $10.50  would  correspond  to 2,250  Shares;  a Target Price of
$12.63 would correspond to 3,315 Shares.

         4. Issuance of Shares.  As soon as  practicable  after the  Committee's
determination  of the number of Shares to be issued  pursuant  to an Award under
Section 3, a stock  certificate  shall be  delivered to Mr.  Needleman  for such
number  of  Shares,  provided  that (a) the  Company  shall  have  received  any
agreement, statement or other evidence it may require to satisfy itself that the
issuance  of such  Shares and any  subsequent  resale of the  Shares  will be in
compliance with applicable laws and regulations,  (b) arrangements  satisfactory
to the Company have been made for the  withholding  of all taxes  required to be
withheld  with  respect  to the  Award,  and (c) all  other  conditions  to such
issuance contained in the Plan or this Award Agreement have been satisfied.

         5.       Further Conditions on Issuance of Shares.

         (a)  Performance  Certification.  No Shares shall be issued pursuant to
the Award unless the Committee has previously  certified in writing to the Board
of  Directors  the degree to which the  performance  measure  established  under
Section  3 was in fact  satisfied.  For  this  purpose,  approved  minutes  of a
Committee meeting in which the  certification was made shall constitute  written
certification.











         (b)      Continued Employment.  No Shares shall be issued pursuant to 
the Award unless Mr. Needleman remains employed by the Company throughout the 
Performance Term.
         (c) Change of Control.  Notwithstanding the provisions of Section 5(b),
in the event of a Change of Control  (as  defined in Section  13(c) of the Plan)
occurring  during the Performance  Term and the  termination of Mr.  Needleman's
employment  prior to the end of the Performance  Term, the Target Price shall be
determined  during the 15  consecutive  trading days ending on the date on which
the Change of Control  occurs.  If the Target Price,  as so determined,  exceeds
$10.00,  Mr.  Needleman  shall be  entitled  to  receive,  within 15 days of his
termination of employment, the number of Shares determined pursuant to the table
set forth in Section 3 above.  If the Target Price does not exceed  $10.00,  Mr.
Needleman  shall not be entitled  to receive  any Shares  pursuant to this Award
Agreement.

         6.       Miscellaneous.

         (a)  Notices.  Any  notice  required  or  permitted  to be given by the
Company or the Committee  pursuant to this Award Agreement shall be deemed given
when personally delivered or deposited in the United States mail,  registered or
certified, postage prepaid, addressed to Mr. Needleman at his last address shown
on the records of the Company.
         (b) No Assignment of Benefits.  Mr. Needleman's rights under this Award
Agreement shall not be subject in any manner to anticipation,  alienation, sale,
transfer, assignment, pledge, encumbrance or charge prior to the actual issuance
of Shares to Mr.  Needleman;  any  attempt  to so  anticipate,  alienate,  sell,
transfer,  assign,  pledge,  encumber or charge prior to such  receipt  shall be
void,  and the  Company  shall not be liable in any manner for or subject to the
debts,  contracts,  liabilities,  engagements  or torts of Mr.  Needleman or any
other person.
         (c) No Right to Continued Employment.  Nothing contained herein confers
upon Mr.  Needleman  the right to be  retained  in the service of the Company or
limits the right of the Company to discharge or otherwise  deal with him without
regard to the existence of this Award Agreement.







         (d) Benefits to be Unfunded and Unsecured.  This Award  Agreement shall
at all times be entirely  unfunded,  and no provision  shall at any time be made
with  respect to  segregating  assets of the Company  (including  stock) for the
settlement  of any Awards  hereunder.  No person  shall have any interest in any
particular  assets of the  Company  (including  stock)  by reason of this  Award
Agreement,  and any person claiming rights  hereunder shall have only the rights
of a general unsecured creditor of the Company.
         (e) Rights as a Shareholder.  Mr.  Needleman  shall have no rights as a
shareholder  with respect to any Shares hereunder unless and until a certificate
or certificates  representing  such Shares are duly issued and delivered to him.
Except as otherwise  expressly provided in the Plan, no adjustment shall be made
for  dividends  or other  rights for which the record  date is prior to the date
such stock certificate or certificates are issued.
         (f)      The Plan.  In the event of any discrepancy or inconsistency
between this Award Agreement and the Plan, the terms and conditions of the Plan
shall control.
         (g)      Governing Law.  This Award Agreement shall be governed by the
laws of the Commonwealth of Massachusetts.
            
                                         J. BAKER, INC.

                                         By: /s/ Alan I. Weinstein
                                            -------------------------
                                         Name: Alan I. Weinstein
                                         Title:   Acting President and
                                                  Chief Executive Officer


         Receipt of the foregoing Award Agreement is acknowledged and their
terms and conditions are hereby agreed to:


October 18, 1996                           /s/ Stuart M. Needleman
- ------------------------                   -----------------------
Date                                       Stuart M. Needleman