EXHIBIT 10.01

                         EXECUTIVE EMPLOYMENT AGREEMENT

         This Agreement is dated as of April 1, 1997 by and between James D. Lee
(the "Employee") and J. BAKER, INC., a Massachusetts  corporation  together with
any subsidiaries of the Company (the "Company").

         WHEREAS,  the Employee  and the Company  desire to set forth in writing
the terms and conditions of the Employee's employment agreement with the Company
from the date hereof;

         NOW,  THEREFORE,  in consideration  of the mutual  covenants  contained
herein, the parties hereto agree as follows:


         1. Employment.  Under and subject to the terms and conditions set forth
herein,  the Company  hereby  agrees to employ the Employee  during the Term (as
defined in Section 6 hereof) as its  Executive  Vice  President and President of
its Licensed  Discount  Footwear  division and/or in such other senior executive
management  position(s)  with the Company,  or any parent or  subsidiary  of the
Company,  as the Board of Directors of the Company (the  "Board") may  determine
from time to time, and the Employee hereby accepts such employment.


         2. Duties.  The Employee  agrees,  during the Term and any extension of
the Term,  faithfully to perform for the Company, such duties as may be assigned
to him from time to time by the Company.  The Employee  further agrees to devote
his entire business time,  attention and energies exclusively to such employment
and to conform to the rules, regulations,  instructions, personnel practices and
policies of the Company and its subsidiaries,  as existing and amended from time
to time.  The Employee may be required to relocate his principal  residence only
to an area in which the Company or a subsidiary of the Company has or determines
to have significant operations.


         3.       Compensation.

         (a)      Base Salary.      The Company shall pay the Employee during 
the Term an annual base salary of not less than $275,000, payable no less often
than monthly, in equal installments.

         (b) Cash Incentive Compensation.  In addition to his annual base salary
as determined  pursuant to Section 3(a), the Company shall pay to the Employee a
one time bonus  payment  equal to $65,000 on  December  31,  1998  provided  the
Employee is still  employed by the  Company on such date.  During the Term,  the
Employee  shall also be paid such  amounts,  if any,  to which the  Employee  is
entitled, as an officer of the Company,  under the Company's Cash Incentive Plan
(the "Incentive Plan"), as from time to time such Incentive Plan may be

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amended,  participating at award  opportunity  level C, with a "target" level of
incentive compensation of forty percent (40%) of base salary.

         4.       Other Benefits.

                  (a)  Fringe  Benefits.  The  Employee  shall  be  entitled  to
participate  in all  benefit  programs  that the Company  establishes  and makes
available to management  generally and in any event shall be entitled to receive
benefits at least  substantially  comparable to those  provided  pursuant to the
present practices of the Company and its subsidiaries.

                  (b) Paid  Vacations.  The  Employee  shall be  entitled  to an
annual paid vacation of three weeks in each  calendar  year, to be taken at such
time or times as the Employee and the Company shall  mutually  agree,  provided,
however,  that no more  than two weeks  shall be taken  during  any three  month
period unless otherwise agreed upon by the Company's Chief Executive Officer.


         5.  Expenses.   The  Company  shall  reimburse  the  Employee  for  all
reasonable travel, entertainment and other business expenses incurred or paid by
the Employee in performing his duties under this Agreement upon  presentation by
the  Employee  of expense  statements  or  vouchers  and such  other  supporting
information  as the Company may from time to time  request,  provided,  however,
that the amount available for such expenses may be fixed in advance by the Board
after  consultation  with the Employee.  The Company shall also pay or reimburse
the reasonable  relocation expenses of the Employee (consistent with the present
policies of the  Company) in  connection  with a  relocation  of the  Employee's
principal  residence  outside of the greater Boston area required by the Company
pursuant to Section 2 hereof.


         6. Effective Date and Term. This Agreement shall become effective as of
the date  hereof  and the  Employee's  employment  under  this  Agreement  shall
commence  on such date and,  unless  sooner  terminated  as  provided  herein or
extended,  shall  continue for a term (the "Term")  ending on April 1, 1999. The
Employee and the Company have obligations hereunder extending past the Term.


         7.       Noncompetition.

                  (a) During the Employee's  employment  under this Agreement or
otherwise  and for a period of two years after the date of  termination  of such
employment (the "Termination  Date"), the Employee will not, without the express
written  consent of the Company,  anywhere in the United States or any territory
or possession  thereof or in any foreign country in which the Company was active
as of the  Termination  Date:  (i) compete  with the Company or any other entity
directly or indirectly  controlled by the Company (each an "Affiliate"),  in the
Company's  Business  (as  defined in Section  7(c)  hereof);  or (ii)  otherwise
interfere with, disrupt or attempt

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to  interfere  with or  disrupt  the  relationship  between  the  Company  or an
Affiliate  and any person or  business  that was a customer,  supplier,  lessor,
licensor, manufacturer,  contractor, designer or employee of the Company or such
Affiliate on the  Termination  Date or within two years prior to the Termination
Date.

                  (b)  The  term  "compete"  as used  in  this  Section  7 means
directly or indirectly, or by association with any entity or business, either as
a  proprietor,   partner,  employee,  agent,  consultant,   director,   officer,
shareholder  (provided  that  the  Employee  may  make  passive  investments  in
competitive  enterprises the shares of which are listed on a national securities
exchange if the Employee at no time owns directly or indirectly  more than 2% of
the outstanding equity ownership of such enterprise) or in any other capacity or
manner (i) to solicit,  hire,  purchase  from,  sell to, rent from, or otherwise
conduct  business  related to the  Company's  Business  with any party that is a
customer or supplier of the Company or an  Affiliate  or (ii) operate any retail
store or leased footwear department  ("Leased  Department") which sells products
related to the Company's Business (as defined in Section 7(c) hereof).

                  (c) The term  "Company's  Business"  as used in this Section 7
means the operation of any of the following  specialty retail  businesses,  as a
principal business unit, either alone or in combination:  (i) Leased Departments
in discount or mass merchandising department stores; (ii) retail stores offering
casual  clothing  for "Big  and  Tall"  men;  or (iii)  retail  stores  offering
primarily work related clothing and uniforms for medical and laboratory purposes
or the mail  order  catalog  sales  thereof.  The term shall  also  include  any
additional  specialty retail businesses which the Company may acquire subsequent
to the date hereof and which are  operated as  principal  business  units of the
Company on the Termination Date.

                  (d) The term  "supplier"  as used in this Section 7 shall mean
any party or affiliate of a party from which, on the Termination  Date or within
two years prior to the Termination  Date, the Company or an Affiliate  purchased
products  sold by the  Company or an  Affiliate  or was in  contact or  actively
planning to contact in  connection  with the  purchase  of products  sold by the
Company or an Affiliate on or before the  Termination  Date or which the Company
or an Affiliate was contemplating the sale of at some time after the Termination
Date.

                  (e) The term  "customer"  as used in this Section 7 shall mean
any party or affiliate of a party,  that on the  Termination  Date or within two
years  prior to the  Termination  Date,  was a wholesale  vendee or  prospective
wholesale  vendee of the Company or an  Affiliate  or in  connection  with whose
business  the Company or an  Affiliate  operated a Leased  Department,  a retail
store  for the sale of casual  clothing  for "Big and Tall"  men,  work  related
clothing and uniforms for medical and laboratory purposes or any other specialty
retail business which the Company  operated as a principal  business unit on the
Termination  Date, had contacted in connection  with the potential  operation of
such  businesses  within two years  prior to the  Termination  Date or which the
Company or an Affiliate was actively  planning to contact in connection with the
potential operation of any such businesses on the Termination Date.



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         8.  Confidential  Information.  The Employee will never use for his own
advantage or disclose any  proprietary or confidential  information  relating to
the business  operations or  properties of the Company,  any Affiliate or any of
their respective customers,  suppliers,  landlords, licensors or licensees. Upon
termination  of the  Employee's  employment,  the Employee  will  surrender  and
deliver to the Company all documents and  information  of every kind relating to
or connected with the Company and Affiliates  and their  respective  businesses,
customers, suppliers, landlords, licensors and licensees.


         9.       Termination.

                  (a) Death.  In any event of the death of the  Employee  during
the Term,  his  employment  shall  terminate  and the  Company  shall pay to the
Employee's  surviving  spouse,  or to  the  Employee's  estate  if  their  is no
surviving  spouse,  (i) the Employee's base salary for one year from the date of
death,  and (ii) amounts under the Incentive Plan, if any,  payable with respect
to the fiscal year in which his death  occurs  which  otherwise  would have been
paid to the Employee on the basis of the results for such fiscal year,  prorated
to the date of his  death.  Upon the death of the  Employee,  the  rights of the
Employee's  surviving spouse or estate  hereunder,  as the case may be, shall be
limited solely to the benefits set forth in this Section 9(a).

                  (b)  Disability.  In the event that the Employee  shall become
disabled (as  hereinafter  defined)  during the Term, the Company shall have the
right to terminate the  Employee's  employment  upon written  notice,  provided,
however, that in such event the Company shall (i) continue to pay the Employee's
base salary for one year from the date such termination  occurs, and (ii) pay to
the Employee  amounts under the Incentive  Plan, if any, which  otherwise  would
have been paid to the  Employee  on the basis of the results for the fiscal year
in which such termination occurs, prorated to the date of such termination.  For
purposes of this  Agreement,  the Employee  shall be considered  disabled on the
date when any  physical  or mental  illness or other  incapacity  shall,  in the
judgment  of a majority of the members of the Board,  after  consulting  with or
being advised by one or more  physicians (it being  understood  that one of such
physicians may be the Employee's physician but that the Board shall not be bound
by  his  views),   have  prevented  the  performance  in  a  manner   reasonably
satisfactory  to the Company of the Employees  duties under this Agreement for a
period of six consecutive months.

                  (c)  For  Cause.  The  Company  may by  notice  terminate  the
Employee's employment at any time for cause, which shall mean (i) failure by the
Employee  to cure a  material  breach of this  Agreement  within  15 days  after
written notice thereof by the Company, (ii) the continuation after notice by the
Company  of  willful  misconduct  by  the  Employee  in the  performance  of the
Employee's  duties  hereunder or (iii) the  commission by the Employee of an act
constituting a felony.  In such event all  obligations of the Company  hereunder
shall thereupon terminate, including the obligation to pay any amounts under the
Incentive Plan with respect to the fiscal year in which such termination occurs,
but the Employee shall be entitled


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to receive any accrued salary and other amounts under the Incentive Plan accrued
with respect to any prior fiscal years.

         (d)  Without  Cause.  During the Term hereof and prior to any Change of
Control of the Company,  the Company may  terminate  this  Agreement at any time
without  cause.  In such  event,  the  Company  shall  pay to the  Employee,  in
accordance with the Company's  regular pay intervals for its senior  executives,
(A) an amount equal to the greater of (i) the amount of Base Salary the Employee
would  have  received  through  the last day of the Term or (ii) one (1) year of
Base  Salary,  and (B) the amount,  if any, of the bonus  payment  described  in
Section 3(b)  hereof,  if such amount shall not have been paid as of the date of
the Employee's termination and (C) the amount of incentive compensation, if any,
which  shall be subject to award to the  Employee  pursuant  to the terms of the
Incentive  Plan for a  completed  full fiscal year but which shall not have been
paid to the Employee as of the date of the Employee's termination.

         (e)  Change  of  Control/Change  of  Management.  (i) In the  event the
Employee's  employment  with the Company is terminated (A) by the Company or (B)
by the  Employee  for "good  reason"  within  three (3) years  after a Change in
Control of the Company  occurring during the Term hereof  (regardless of whether
such Employee's termination occurs after the expiration of the Term), or (ii) in
the event the Employee's  employment is terminated (C) by the Company (except if
such  termination is for "cause" as defined in subparagraph  9(c) hereof) or (D)
by the Employee for "good reason" within three (3) years after the employment of
Mr.  Weinstein  with the Company has  terminated  during the Term hereof for any
reason including, without limitation, dismissal, resignation,  retirement, death
or termination for any other reason,  then, in such event, the Company shall pay
to the Employee an amount,  in cash, (the "Severance  Payment") equal to (A) the
greater  of (i) the  amount of Base  Salary the  Employee  would  have  received
through  the last day of the Term or (ii) one (1) year of Base  Salary,  (B) the
amount,  if any, of the bonus payment  described in Section 3(b) hereof, if such
amount shall not have been paid as of the date of the Employee's termination.

         In the event the Employee's  employment  with the Company is terminated
as a result of the Company's  decision,  during the Term hereof,  (regardless of
whether such Employee's  termination occurs after the expiration of the Term) to
either sell the Licensed  Discount  Division in its entirety as a going concern,
or to discontinue  operation of the Licensed  Discount Division and to liquidate
the Division's  licenses,  inventory and fixed assets,  then, in such event, the
Company  shall pay to the  Employee a single lump sum  payment  equal to (A) the
greater  of (i) the  amount of Base  Salary the  Employee  would  have  received
through the last day of the Term or (ii) two (2) years Base Salary,  and (B) the
amount,  if any, of the bonus payment  described in Section 3(b) hereof, if such
amount shall not have been paid as of the date of the Employee's termination and
(C) the amount of  incentive  compensation,  if any,  which  shall be subject to
award  to the  Employee  pursuant  to the  terms  of the  Incentive  Plan  for a
completed full fiscal year but which shall not have been paid to the Employee as
of the date of the Employee's termination.



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         A termination  for "good reason" shall be deemed to have occurred,  and
the Employee shall be entitled to the benefits set forth in this paragraph 9, if
the Employee  voluntarily  terminates his employment after the occurrence of any
of the following  events,  if either the  circumstances  set forth in paragraphs
(e)(i) or (e)(ii) has occurred: (i) the assignment to the Employee of any duties
inconsistent with the highest position  (including status,  offices,  titles and
reporting requirements),  authority,  duties or responsibilities attained by the
Employee  during the period of his employment by the Company;  (ii) a relocation
of the Employee outside the metropolitan Boston area; or (iii) a decrease in the
Employee's compensation  (including base salary, bonus or fringe benefits).  For
purposes  hereof,  "Change of Control of the Company" shall have the meaning set
forth  in  the  Company's  1994  Equity  Incentive  Plan,  as  approved  by  the
Stockholders  of the  Company  on  June  7,  1994  (and  without  regard  to any
subsequent amendments thereto).

         For purposes of this Agreement  "Base Salary" shall mean the Employee's
Base Salary as set forth in subparagraph  3(a) of this  Agreement,  as such Base
Salary may be increased from time to time. If any of the termination  events set
forth in this  subparagraph  (e) shall  occur  during  the Term  hereof or other
applicable time periods,  the provisions of paragraph 7 hereof shall be null and
void and have no further force or effect.


         10.      Approval of Board.  The Company represents that this Agreement
has been duly approved by the Board and is in all respects valid and binding 
upon the Company.


         11. Key Person  Insurance.  The Employee agrees to take such actions as
may be  reasonably  required to permit the  Company to maintain  key person life
insurance on the  Employee's  life in such amounts and for such periods of time,
if any, as the Company deems appropriate, with all benefits being payable to the
Company.  Upon payment by the Employee of the cash surrender  value,  if any, of
any such policy and any paid but unearned premiums for such policy,  the Company
will assign such policy to the Employee upon termination  (other than because of
the Employee's death) of the Employee's  employment with the Company,  provided,
however, that, in the event the Employee's employment is terminated by reason of
the  disability of the Employee and the death of the Employee may  reasonably be
expected within one year after such  termination as a result of such disability,
the Company shall not be required to assign any such policy.


         12. Notices. Any notice or other communication required or permitted to
be given  hereunder  shall be in writing  and shall be deemed to have been given
and  received  when  actually  delivered,  one  business  day after  dispatch by
telegraphic  means,  two business days after  dispatch by  recognized  overnight
delivery  service,  or five days after mailing by certified or  registered  mail
with proper postage affixed,  return receipt  requested and addressed as follows
(or to such other address as a party  entitled to receive  notice  hereunder may
have designated by notice pursuant to this Section 12):

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                  (a)      If to the Company:

                           J. Baker, Inc.
                           555 Turnpike Street
                           Canton, Massachusetts 02021
                           Attention: President

                  (b)      If to the Employee:

                           James D. Lee
                           1148 High Street
                           Westwood, MA  02090


         13. Severability. If any provision of this Agreement or its application
to any person or circumstances is invalid or  unenforceable,  then the remainder
of this  Agreement or the  application  of such  provision  to other  persons or
circumstances  shall not be  affected  thereby.  Further,  if any  provision  or
application  hereof is invalid or  unenforceable,  then a suitable and equitable
provision  shall be substituted  therefor in order to carry out so far as may be
valid or  enforceable  the intent and purposes of the invalid and  unenforceable
provision.


         14.      Applicable Law.  This Agreement shall be interpreted and 
construed in accordance with, and shall be governed by, the laws of the 
Commonwealth of Massachusetts without giving effect to the conflict of law 
provisions thereof.


         15.  Assignment.  Neither of the  parties  hereto  shall,  without  the
written consent of the other, assign or transfer this Agreement or any rights or
obligations  hereunder,  provided,  however,  that in the event that the Company
sells all or  substantially  all of its assets the Company may assign its rights
and transfer its obligations hereunder to the purchaser of such assets. A merger
of the Company  with or into  another  corporation  shall be deemed not to be an
assignment of this Agreement, and, in any such event, this Agreement shall inure
to the  benefit  of and be  binding  upon  the  surviving  corporation  and  the
Employee.  Subject to the foregoing,  this Agreement  shall be binding upon, and
shall inure to the benefit  of, the  parties  and their  respective  successors,
heirs, administrators, executors, personal representatives and assigns.


         16.      Headings.  This section and paragraph headings contained in 
this Agreement are for convenience of reference only and shall not affect in 
any way the meaning or interpretation of this Agreement.

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         17. Remedies. It is specifically  understood and agreed that any breach
of the  provisions  of Section 7 or 8 of this  Agreement  is likely to result in
irreparable injury to the Company, that damages at law will be inadequate remedy
for such  breach,  and that in  addition  to any other  remedy it may have,  the
Company shall be entitled to enforce the specific  performance  of said Sections
and to seek both temporary and permanent  injunctive relief therefor without the
necessity of proving actual damages.


         18.      Waiver of Breach.  Any waiver by either the Company or the 
Employee of a breach of any provision of this Agreement shall not operate or be
construed as a waiver of any subsequent breach.


         19.      Amendment of Agreement.  This Agreement may be altered, 
amended or modified, in whole or in part, only by a writing signed by both the 
Employee and the Company.


         20.  Integration.  This  Agreement  constitutes  the  entire  agreement
between the parties with respect to the subject  matter  thereof and  supersedes
all prior  agreements  with respect to such subject  matter  between the parties
including, without limitation, that certain Executive Employment Agreement dated
as of January 26, 1996 as amended by a First Amendment dated November 6, 1995, a
Second  Amendment dated September 21, 1996 and a Third Amendment dated March 31,
1997.

         Intending to be legally bound, the Company and the Employee have signed
this  Agreement  as if under  seal as of the  date set  forth at the head of the
first page.


                                                     J. BAKER, INC.


                                                     /s/ Alan I. Weinstein
                                                     --------------------------
                                                     Alan I. Weinstein
                                                     President


                                                     /s/ James D. Lee
                                                     --------------------------
                                                     James D. Lee


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