EXHIBIT 99.3

                        NON-QUALIFIED OPTION TO PURCHASE
                             SHARES OF COMMON STOCK
                               OF J. BAKER, INC.



   20,000                                                     June 5, 1997
- ---------------                                               ------------
 No. of Shares                                                Date


         Pursuant to a vote  ratified and confirmed at a meeting of its Board of
Directors held on June 10, 1997, J. Baker, Inc. (the "Company") hereby grants to
James D. Lee (the "Optionee") a Non-qualified  Stock Option to purchase prior to
June 5, 2007 (the "Expiration  Date") all or any part of 20,000 shares of common
stock of the Company (the "Option Shares") at a price of $1.00 per share subject
to the terms and conditions contained herein. This Option is intended to be, and
shall be treated as, a non-qualified stock option, and is not an incentive stock
option under the  provisions  of the Internal  Revenue Code of 1986,  as amended
(the "Code").

         1. Vesting.  Subject to the provisions of Section 3 hereof, this Option
shall become vested and  exercisable  with respect to the following whole number
of Option Shares  according to the timetable set forth below and shall  continue
to be  exercisable  by the Optionee at any time or times prior to the Expiration
Date:

                                                                                   
                                            Number of
                                            Shares Becoming                     Cumulative
         Years After                        Available for                       Number of
         Date of Grant                      Exercise                            Shares Available
         ________________________________________________________________________________________

         Less than 1 year                       0                                    0
         At least 1 year                    2,000                                2,000
         At least 2 years                   3,000                                5,000
         At least 3 years                   4,000                                9,000
         At least 4 years                   5,000                               14,000
         At least 5 years                   6,000                               20,000



         2. Manner of Exercise.  The  Optionee may exercise  this Option only in
the following  manner:  From time to time prior to the  Expiration  Date of this
Option,  the Optionee may give written  notice to the Company of his election to
purchase  some  or all of the  Option  Shares  purchasable  at the  time of such
notice. Said notice shall specify the number of shares to be purchased and shall
be accompanied by payment  therefor in cash or, subject to the discretion of the
Company,  in shares of the Company's  common stock,  valued at their fair market
value  on the  date of  exercise  as  determined  by the  closing  price  of the
Company's common stock on the


NASDAQ stock market for the immediately  preceding  trading day. No certificates
for the shares so purchased will be issued to the Optionee until the Company has
completed all steps required by law to be taken in connection with the issue and
sale of the shares,  including  without  limitation,  the  registration  of such
shares under the  Securities  Act of 1933 and, if the Company deems it necessary
or appropriate, receipt of a representation from the Optionee upon each exercise
of this Option that he is purchasing the shares for his own account and not with
a view to any resale or distribution  thereof,  the legending of any certificate
representing  said shares,  and the  imposition  of a stop  transfer  order with
respect thereto,  to prevent a resale or distribution in violation of Federal or
State   securities   laws.  If  requested  upon  the  exercise  of  the  Option,
certificates  for  shares may issued in the name of the  Optionee  jointly  with
another  person with rights of  survivorship  or in the name of the  executor or
administrator of his estate, and the foregoing representations shall be modified
accordingly.

         3. Transferability and Termination. Except as provided in the following
sentence,  this Option is personal to the Optionee,  is not  transferable by the
Optionee in any manner by operation  of law or  otherwise,  and is  exercisable,
during the Optionee's lifetime, only by him.
                  (a) In the event the Optionee dies before the Expiration Date,
         this Option may be exercised by the Optionee's personal representatives
         prior to the earlier of (i) the first  anniversary of his death or (ii)
         the  Expiration  Date,  but only to the  extent  that this  Option  was
         exercisable by the Optionee on the date of his death.

                  (b) In the  event  the  Optionee's  employment  terminates  by
         reason of Disability,  this option shall be exercisable,  to the extent
         exercisable on the date of  termination  for a period of 12 months from
         the date of termination or until the expiration date, if earlier.

                  (c) If the Optionee's  employment  terminates  for Cause,  any
         option held by the Optionee  shall  immediately  terminate and be of no
         further force and effect. If the Optionee's  employment  terminates for
         any reason other than death,  Disability  or Cause,  this option may be
         exercised, to the extent exercisable on the date of termination,  for a
         period of three (3) months  from the date of  termination  or until the
         Expiration Date, if earlier.

         For purposes of this  Option,  "Disability"  shall mean the  Optionee's
inability  to perform  his normal  required  services  for the  Company  and its
Subsidiaries for a period of six consecutive  months by reason of the Optionee's
mental or physical disability as determined by the Company, in good faith.

         For purposes of this Option,  "Cause" shall mean the  occurrence of one
or more of the  following:  (i) Optionee is convicted  of,  pleads guilty to, or
confesses to any felony or any act of fraud,  misappropriation  or  embezzlement
which has an  immediate  and  materially  adverse  effect on the  Company or any
Subsidiary,  as  determined  by the Board in good faith in its sole  discretion,
(ii) Optionee engages in a fraudulent act to the material damage or prejudice of
the Company or any subsidiary or in conduct or activities materially damaging to
the property,  business or reputation of the Company or any  Subsidiary,  all as
determined by the Board in good faith in its sole discretion, (iii) any material
act  or  omission  by  Optionee  involving  malfeasance  or  negligence  in  the
performance  of  Optionee's  duties  to the  Company  or any  Subsidiary  to the
material detriment of the Company or any Subsidiary,  as determined by the Board
in good faith in its sole  discretion,  which has not been corrected by Optionee
within  30 days  after  written  notice  from  the  Company  of any  such act or
omission,  (iv) failure by Optionee to comply in any  material  respect with the
terms of his employment agreement, if any, or any written policies or directives
of the Board as  determined  by the Board in good faith in its sole  discretion,
which has not been  corrected by Optionee  within 30 days after  written  notice
from the  Company of such  failure,  or (v)  material  breach by Optionee of his
noncompetition agreement with the Company, if any, as determined by the Board in
good faith in its sole discretion.

         4.  Option  Shares.  The shares of stock  which are the subject of this
Option are shares of the Common Stock of the Company as  constituted on the date
of this Option,  subject to  adjustment as provided in this Section 4. The terms
of this  Option  and the  number  of  shares  subject  to this  Option  shall be
equitably  adjusted in such  manner as to prevent  dilution  or  enlargement  of
option rights in the following instances:

                  (a) the  declaration  of a dividend  payable to the holders of
          Common  Stock in stock of the same class;

                  (b)  a split-up of the Common Stock or a reverse split 
          thereof; and

                  (c) a  recapitalization  of the Company  under which shares of
         one or more different  classes of stock are changed into or distributed
         in  exchange  for or upon  the  Common  Stock  without  payment  of any
         valuable consideration by the holders thereof.

The terms of any such adjustment  shall be conclusively  determined by the Board
of Directors.

         5.  Effect of  Change  of  Control.  In the case of the  occurrence  of
certain Change of Control Events,  outstanding  Options will become  immediately
exercisable in full. A Change of Control Event includes (i) any person or group,
with certain  exceptions,  acquiring the beneficial  ownership of 30% or more of
either the voting  securities of the Company or the then  outstanding  shares of
the Company;  (ii) a change in the  composition  of a majority of the  Company's
Board of Directors as it is composed on the date hereof  unless the selection or
nomination  of each of the new members was approved by a majority of the members
of the  Company's  Board of Directors  who were  members on the date hereof;  or
(iii) approval by the Company's  stockholders of a consolidation or merger where
the  stockholders of the Company would not  beneficially own at least 80% of the
voting stock of the  corporation  issuing cash or  securities,  any plan for the
liquidation or dissolution of the Company,  or the sale of all or  substantially
all of the Company's assets; or (iv) the sale of the Company's Licensed Discount
Division  in its  entirety  as a  going  concern  or the  discontinuance  of the
operation of the Licensed  Discount Division and the commencement of liquidation
of the Divisions licenses, inventory and fixed assets.


         6. No Special Employment  Rights.  This Option will not confer upon the
Optionee  any right with  respect to  continued  employment  by the Company or a
Subsidiary,  nor will it interfere  in any way with any right of the  Optionee's
employer to terminate the Optionee's employment at any time.


         7.  Rights as a  Shareholder.  The  Optionee  shall have no rights as a
shareholder  with respect to any shares of Common Stock that may be purchased by
exercise  of  this  Option  unless  and  until  a  certificate  or  certificates
representing  such shares of Common  Stock are duly issued and  delivered to the
Optionee.  No  adjustment  shall be made for dividends or other rights for which
the record date is prior to the date such stock certificate is issued.


         8. Tax  Withholding.  No later than the date as of which part or all of
the value of any shares of Common Stock  received by the Optionee  first becomes
includable in the Optionee's gross income for Federal tax purposes, the Optionee
shall make  arrangements  with the Company regarding the payment of any Federal,
state or local taxes required to be withheld with respect to such income.


         9. Miscellaneous. Notices hereunder shall be mailed or delivered to the
Company  at its  principal  place of  business,  555  Turnpike  Street,  Canton,
Massachusetts  02021 and shall be mailed or  delivered  to the  Optionee  at his
address set forth  below,  or in either case at such other  address as one party
may  subsequently  furnish to the other party in writing.  This Option  shall be
governed by the laws of the Commonwealth of Massachusetts  without giving effect
to the choice of law principles thereof.


                                        J. BAKER, INC.


                                        /s/Alan I. Weinstein
                                        Name:   Alan I. Weinstein
                                        Title:  President and C.E.O.


         Receipt  is  acknowledged  of the  foregoing  Option  and its terms and
conditions are hereby agreed to:



Dated: June 5, 1997                     /s/James D. Lee
      -------------                     ---------------
                                        James D. Lee
                                        1148 High Street
                                        Westwood, MA  02090