<ARTICLE> 5 <LEGEND> This schedule contains summary financial information extracted from the Form 10-K for the period ending December 28, 1996 and is qualified in its entirety by reference to such financial statements. </LEGEND> <MULTIPLIER> 1,000,000 <PERIOD-TYPE> 12-MOS <FISCAL-YEAR-END> DEC-28-1996 <PERIOD-END> DEC-28-1996 <CASH> 320 <SECURITIES> 451 <RECEIVABLES> 377 <ALLOWANCES> 20 <INVENTORY> 18 <CURRENT-ASSETS> 1,404 <PP&E> 1,581 <DEPRECIATION> 774 <TOTAL-ASSETS> 3,548 <CURRENT-LIABILITIES> 631 <BONDS> 332 <PREFERRED-MANDATORY> 0 <PREFERRED> 0 <COMMON> 2 <OTHER-SE> 1,801 <TOTAL-LIABILITY-AND-EQUITY> 3,548 <SALES> 2,490 <TOTAL-REVENUES> 2,904 <CGS> 2,129 <TOTAL-COSTS> 2,412 <OTHER-EXPENSES> 232 <LOSS-PROVISION> 0 <INTEREST-EXPENSE> 37 <INCOME-PRETAX> 305 <INCOME-TAX> 84 <INCOME-CONTINUING> 221 <DISCONTINUED> 0 <EXTRAORDINARY> 0 <CHANGES> 0 <NET-INCOME> 221 <EPS-PRIMARY> $10.13<F1> <EPS-DILUTED> $10.13<F1> <FN> <F1>$10.13 represents Class C Stock earnings per share, Class D Stock earnings per share; $4.85 </FN>