DATASCENSION INTERNATIONAL ANNOUNCES NEW BOARD MEMBER


Tuesday November 23, 10:42 am ET

ROBERT L. SANDELMAN, FOUNDER OF SANDELMAN AND ASSOCIATES

BREA,  Calif.--(BUSINESS WIRE)--Nov. 23, 2004--Datascension, Inc. (OTCBB:DSEN -
News) announced  today the appointment of Robert L. Sandelman., to the board of
Datascension International, Inc.

"We are very pleased  to  add  Bob  to  our  board  and  look  forward  to  his
contributions  and  counsel,"  said  Scott Kincer, Datascension International's
President.  "His extensive knowledge and  experience  in  the  market  research
industry will be of great value to Datascension International."

"Datascension  has  a  solid  track  record  of  providing timely, accurate and
actionable research information," said Mr. Sandelman.  "I  am excited about the
opportunity  to  help Datascension grow even further from its  strong  base  of
sales and customer satisfaction."

Mr. Sandelman has  more  than  30 years of marketing and advertising management
experience in a variety of consumer  product  and  service  industries.  He  is
considered  to be one of the leading experts on foodservice market research and
is widely quoted  in  major publications including The Wall Street Journal, Los
Angeles Times, Orange County  Register,  USA  Today,  Nation's Restaurant News,
Restaurants  &  Institutions,  Chain  Leader,  Entrepreneur,  Advertising  Age,
Adweek, Brandweek, and American Demographics.

Mr. Sandelman has also been a speaker at foodservice  industry  forums  such as
the  Multi-Unit  Food  Service Operators conference and the National Restaurant
Association's Marketing Executive Group Conference.

Mr. Sandelman got his start  in the marketing field as a Marketing Assistant at
General Foods Corporation. From  there he moved to the Procter & Gamble Company
where he served as an Assistant Brand  Manager  and  later to Hunt-Wesson Foods
where  he was a Marketing Manager in the New Products Division.  Mr.  Sandelman
left Hunt-Wesson  and  co-founded  Tandem  Enterprises,  a marketing consulting
firm, and then later joined Ogilvy & Mather advertising agency  where he served
as  Vice  President, Management Supervisor. After leaving Ogilvy &  Mather,  he
worked for  General  Consumer  Electronics,  Inc.  as  the  Vice  President  of
Marketing  and then later joined keye/donna/pearlstein advertising agency where
he was the Vice President, Management Supervisor.

Mr. Sandelman  earned  both  his  Bachelor's  degree and his Master's degree in
Business Administration from the University of  Michigan. He is a member of the
National   Restaurant   Association,   and   the   International    Foodservice
Manufacturers Association.

"Bob  will  be  a  great  addition  to  the  board of directors of Datascension
International," said Murray Conradie, Datascension's  chief  executive officer.
"We are very pleased that he has agreed to join the board of directors  of  our
subsidiary."

About Datascension International

Datascension International, a premier data solutions company with operations in
California,  Costa Rica and the Dominican Republic, embodies a unique expertise
in the collection,  storage,  processing  and interpretation of marketing data.
Employing hundreds of bilingual professionals,  the company is rapidly becoming
one of the largest Spanish-speaking call centers.  The  company's commitment to
customer  service,  quality  and on-time project management  has  fostered  its
world-class reputation among major  market  research firms and corporate market
research departments.

Form 8-K Filing

Concurrent with this news release, Datascension, Inc. will file a Form 8-K with
the SEC as required by Item 5.02 of the instructions to Form 8-K.

Safe Harbor Statement under the Private Securities  Litigation  Reform  Act  of
1995:  Certain  statements  made in this press release contain certain forward-
looking  statements that involve  a  number  of  risks  and  uncertainties.  In
addition to  the matters described above, the company's ability to initiate and
complete the contemplated  transactions  described  above  will  depend  upon a
number  of  factors including overall economic conditions, general stock market
conditions and  the  continuing  results  of  the  company, as well as the risk
factors listed from time to time in the SEC filings of Datascension Inc.

Further information: www.datascension.com