SECURITIES AND EXCHANGE COMMISSION

                             Washington, D. C. 20549


                                    FORM 10-Q

              Quarterly Report Pursuant to Section 13 or 15 (d) of
                       the Securities Exchange Act of 1934


          For the Quarter Ended                    Commission File Number
            December 31, 2000                              0-25596
        -------------------------               ---------------------------


                               SHOP AT HOME, INC.
                              ---------------------
             (Exact name of registrant as specified in its charter)


            TENNESSEE                                    62-1282758
            ---------                                    ----------
(State or other jurisdiction of                         (IRS Employer
 incorporation or organization)                       Identification No.)


                           5388 Hickory Hollow Parkway
                                P. O. Box 305249
                         Nashville, Tennessee 37230-5249
                        ---------------------------------
                    (Address of principal executive offices)

       Registrant's telephone number, including area code: (615) 263-8000
                                                           --------------


Indicate by check mark whether the registrant (1) has filed all reports required
to be filed  by  Section  13 or 15 (d) of the  Securities  Exchange  Act of 1934
during the preceding 12 months (or for such shorter  period that the  registrant
was  required  to file such  reports),  and (2) has been  subject to such filing
requirements for the past 90 days. Yes X No

Indicate the number of shares  outstanding  of each of the  issuer's  classes of
common stock as of the latest practicable date.

Common Stock $.0025 par value                        39,503,122
- ------------------------------            -----------------------------------
         (Title of class)                      (Shares outstanding at
                                                  January 25, 2001)


                       SHOP AT HOME, INC. AND SUBSIDIARIES
                                      Index
              Three and Six Months Ended December 31, 2000 and 1999
- --------------------------------------------------------------------------





Part     I        FINANCIAL INFORMATION


         Item 1 - Financial Statements

         Condensed Consolidated Balance Sheets                             3

         Condensed Consolidated Statements of Operations                   4

         Condensed Consolidated Statements of  Cash Flows                  5-6

         Notes to Condensed Consolidated Financial Statements              7-11


         Item 2 -  Management's Discussion and Analysis of
                     Financial Condition and Results of Operations         12-17

         Item 3 -  Quantitative and Qualitative Disclosure About
                     Market Risk                                           17-19

Part     II       OTHER INFORMATION

         Item 1 - Legal Proceedings                                        20

         Item 2 - Changes in Securities                                    20

         Item 3 - Defaults upon Senior Securities                          20

         Item 4 - Submission of Matters to a Vote of Security Holders      20

         Item 6 - Exhibits and Reports on Form 8-K                         20

                  Exhibit 27         Financial Data Schedule (For SEC use only)











                       SHOP AT HOME, INC. AND SUBSIDIARIES
                      Condensed Consolidated Balance Sheets
                             (Thousands of Dollars)


                                                                            December 31, 2000                June 30, 2000
                                                                           ---------------------           -------------------
                                                                               (Unaudited)
                                                                                                     

Cash and cash equivalents                                                               $10,804                       $27,515
Accounts receivable - net                                                                 8,389                        15,892
Inventories - net                                                                        13,541                        15,828
Prepaid expenses                                                                            902                         1,214
Deferred tax assets                                                                       4,724                         1,825
Discontinued operations                                                                   2,143                             -
                                                                           ---------------------           -------------------
     Total current assets                                                                40,503                        62,274

Related party - note receivable, net of discounts of $48 and
   $64 at December 31, 2000 and June 30, 2000, respectively                                 719                           703
Property and equipment - net                                                             45,429                        48,812
Deferred tax asset                                                                       15,627                         8,128
Restricted cash                                                                               -                         5,058
FCC  and NFL Licenses - net                                                              95,849                        96,615
Goodwill, net                                                                               535                         2,202
Other assets                                                                              3,582                         3,502
                                                                           ---------------------           -------------------
    Total assets                                                                      $202,244                      $227,294
                                                                           =====================           ===================

LIABILITIES AND STOCKHOLDERS' EQUITY

Accounts payable and accrued expenses                                                    25,372                        32,215
Current portion - capital leases and long term debt                                      20,916                        12,775
Deferred revenue                                                                                                          478
                                                                                          4,040
                                                                           ---------------------           -------------------
     Total current liabilities                                                           50,328                        45,468

Long-term debt                                                                           76,110                        84,336
Redeemable preferred stock:

   Series A - $10 par value, 1,000,000 shares
   authorized;  92,732 shares issued and outstanding at
   December 31, 2000 and June 30, 2000; redeemable at $10
   per share plus unpaid dividends accrued                                                  941                           941

   Series B - $10,000 stated value, 2,000 shares authorized; 2,000 issued
   and 611 and 2,000 shares outstanding at December 31, 2000
   and June 30, 2000, respectively; redeemable as
   discussed in June 30, 2000 Annual Report on Form 10-K                                  3,318                        11,563

Stockholders' equity:
Common stock - $.0025 par value,
   100,000,000 shares authorized; 39,093,026 and
   31,264,772 shares issued at December 31, 2000
   and June 30, 2000, respectively                                                           98                            78
Additional paid in capital                                                              109,989                       106,482
Accumulated deficit                                                                    (38,540)                      (21,574)
                                                                           ---------------------           -------------------
     Total liabilities and stockholders' equity                                        $202,244                      $227,294
                                                                           =====================           ===================





          The accompanying notes are an integral part of the unaudited
                  condensed consolidated financial statements.



                       SHOP AT HOME, INC. AND SUBSIDIARIES
                 Condensed Consolidated Statements of Operations
                             (Thousands of Dollars)
- ----------------------------------------------------------------------------------------------------------------------------


                                                                    Three Months Ended              Six Months Ended
                                                                       December 31,                   December 31,
                                                               ------------------------------ ------------------------------
                                                                    2000           1999           2000            1999
                                                               --------------- -------------- -------------- ---------------
                                                                (Unaudited)     (Unaudited)    (Unaudited)    (Unaudited)
                                                                                                 

Net revenues                                                          $46,515        $54,208        $87,294        $100,031
Operating expenses:
   Cost of goods sold (excluding items listed below)                   29,690         34,403         57,541          64,058
   Salaries and wages                                                   4,603          2,906          9,243           5,453
   Transponder and affiliate charges                                    8,156          8,604         16,619          16,497
   Advertising                                                          1,435            252          2,303             331
   General and administrative                                           5,081          4,544          9,970           8,314
   Depreciation and amortization                                        3,058          1,592          5,974           2,820
                                                               --------------- -------------- -------------- ---------------
     Total operating expenses                                          52,023         52,301        101,650          97,473
                                                               --------------- -------------- -------------- ---------------

Income (loss)  from operations                                        (5,508)          1,907       (14,356)           2,558

Interest income                                                           227            196            492             500
Interest expense                                                      (3,108)        (2,259)        (5,914)         (4,527)
Other income                                                                -              -              4              30
                                                               --------------- -------------- -------------- ---------------
Loss before income taxes                                              (8,389)          (156)       (19,774)         (1,439)

Income tax benefit                                                    (3,186)           (53)        (7,514)           (547)
                                                               --------------- -------------- -------------- ---------------

Net loss from continuing operations                                   (5,203)          (103)       (12,260)           (892)
                                                               --------------- -------------- -------------- ---------------

Loss from  discontinued  operations of CET to December
   29, 2000, plus applicable income tax benefit of 123,
   129, 368 and 130, respectively                                       (200)          (211)          (598)           (212)

Loss on disposal of CET, plus applicable income tax
   benefit of 1,684                                                   (2,749)              -        (2,749)               -
                                                               --------------- -------------- -------------- ---------------
Net loss before cumulative effect of accounting change                (8,152)          (314)       (15,607)         (1,104)

Cumulative effect of accounting change plus applicable
   income tax benefit of 832 (see note 8)                                   -              -        (1,359)               -
                                                               --------------- -------------- -------------- ---------------

     Net loss                                                         (8,152)          (314)       (16,966)         (1,104)
                                                               --------------- -------------- -------------- ---------------

Preferred stock accretion and dividends (see note 5)                  (4,227)            (3)        (5,439)             (6)
                                                               --------------- -------------- -------------- ---------------

Net loss available for common shareholders                          $(12,379)         $(317)      $(22,405)        $(1,110)
                                                               =============== ============== ============== ===============

Basic loss per common share:
Loss from continuing operations                                       $(0.27)              -        $(0.53)         $(0.03)
Loss from discontinued operations                                     $(0.08)        $(0.01)        $(0.10)         $(0.01)
Cumulative effect of accounting change                                      -              -        $(0.05)               -
                                                               --------------- -------------- -------------- ---------------

Basic loss per share                                                  $(0.35)        $(0.01)        $(0.68)         $(0.04)
                                                               =============== ============== ============== ===============

Diluted loss per common share:
Loss from continuing operations                                       $(0.27)              -        $(0.53)         $(0.06)
Loss from discontinued operations                                     $(0.08)        $(0.01)        $(0.10)         $(0.01)
Cumulative effect of accounting change                                      -              -        $(0.05)               -
                                                               --------------- -------------- -------------- ---------------
Diluted loss per share                                                $(0.35)        $(0.01)        $(0.68)         $(0.07)
                                                               =============== ============== ============== ===============



          The accompanying notes are an integral part of the unaudited
                  condensed consolidated financial statements.






                       SHOP AT HOME, INC. AND SUBSIDIARIES
                 Condensed Consolidated Statements of Cash Flows
                   Six Months Ended December 31, 2000 and 1999
                             (Thousands of Dollars)


                                                                                     2000                        1999
                                                                                  (Unaudited)                 (Unaudited)
                                                                               -------------------         -------------------
                                                                                                     

CASH FLOW FROM OPERATING ACTIVITIES:

   Net loss                                                                             $(16,966)                    $(1,104)
   Non-cash expenses/(income) included in net loss:
    Depreciation and amortization                                                           5,974                       3,187
    Cumulative effect of accounting change                                                  1,359                           -
    Discontinued operations                                                                 4,433                           -
    Deferred tax benefit                                                                 (10,398)                       (677)
    Deferred interest                                                                         520                        (14)
    Provision for bad debt                                                                    857                         315
    Provision for inventory obsolescence                                                      202                         290
    Changes in current and non-current items
    Accounts receivable                                                                     6,003                     (6,748)
    Inventories                                                                               787                     (5,987)
    Prepaid expenses and other assets                                                         312                        (91)
    Accounts payable and accrued expenses                                                 (9,324)                       1,924
    Deferred revenue                                                                        3,562                         133
                                                                               -------------------         -------------------
     Net cash used by operations                                                         (12,679)                     (8,772)
                                                                               ===================         ===================

CASH FLOWS FROM INVESTING ACTIVITIES:

    Purchase of equipment                                                                   (949)                    (12,422)
    Investment in marketable securities                                                         -                     (4,997)
    Deposits                                                                                 (47)                       (135)
    Licenses                                                                                (525)                       (567)
    Net change in restricted cash                                                           2,427                         498
    Other assets                                                                                -                        (22)
                                                                               -------------------         -------------------
     Net cash provided (used) by investing activities                                         906                    (17,645)
                                                                               ===================         ===================

CASH FLOWS FROM FINANCING ACTIVITIES:

    Proceeds from debt                                                                          -                      10,000
    Proceeds from stock offering                                                                -                      44,293
    Exercise of stock options and warrants                                                      6                         162
    Payment of stock issuance costs                                                             -                       (757)
    Debt acquisition costs                                                                      -                       (222)
    Preferred stock dividends                                                               (131)                           -
    Preferred stock redemption                                                            (4,368)                           -
    Repayments of debt and capitalized leases                                               (445)                    (20,214)
                                                                               -------------------         -------------------
     Net cash provided (used) by financing activities                                     (4,938)                      33,262
                                                                               ===================         ===================

NET INCREASE/(DECREASE) IN CASH                                                          (16,711)                       6,845

    Cash beginning of period                                                               27,515                       7,066
                                                                               -------------------         -------------------
    Cash end of period                                                                    $10,804                     $13,911
                                                                               ===================         ===================



          The accompanying notes are an integral part of the unaudited
                  condensed consolidated financial statements.






                       SHOP AT HOME, INC. AND SUBSIDIARIES
           Condensed Consolidated Statements of Cash Flows (Continued)
                   Six Months Ended December 31, 2000 and 1999
                             (Thousands of Dollars)

- --------------------------------------------------------------------------------------------------------------------------------


                                                                            2000                               1999
                                                                  --------------------------        ----------------------------
                                                                         (Unaudited)                        (Unaudited)
                                                                                              

SUPPLEMENTAL CASH FLOW INFORMATION

Cash paid for taxes                                                           $         337                       $         348
                                                                  ==========================        ============================

Cash paid for interest                                                        $       4,909                       $       4,219
                                                                  ==========================        ============================

SCHEDULE OF NONCASH FINANCING ACTIVITIES

Accrued preferred stock dividends                                             $         229                       $           -
                                                                  ==========================        ============================

Reversal of conversion of preferred stock into shares of
   common stock                                                               $           -                       $         318
                                                                  ==========================        ============================


Income tax benefit from exercise of stock options                             $           -                       $         159
                                                                  ==========================        ============================


Property and equipment acquired through capital leases                        $         360                       $       1,588
                                                                  ==========================        ============================


Conversion of 973 shares of Series B preferred stock into
   common stock                                                               $       4,711                       $           -
                                                                  ==========================        ============================


Dividend on Series B preferred stock paid in common stock                     $         264                       $           -
                                                                  ==========================        ============================















          The accompanying notes are an integral part of the unaudited
                  condensed consolidated financial statements.





                       SHOP AT HOME, INC. AND SUBSIDIARIES
              Notes to Condensed Consolidated Financial Statements
                          December 31, 2000 (Unaudited)

NOTE 1 - SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

Basis of Presentation

All dollar values have been expressed in thousands (000s) unless otherwise noted
except  for per  share  data.  The  financial  information  included  herein  is
unaudited  for the  quarter  ended  December  31, 2000 and 1999;  however,  such
information  reflects  all  adjustments  (consisting  only of  normal  recurring
adjustments)  which are, in the  opinion of the  Company,  necessary  for a fair
presentation  of financial  condition  and results of  operations of the interim
periods. The condensed consolidated balance sheet data for the fiscal year ended
June 30,  2000 was  derived  from  audited  financial  statements,  but does not
include all disclosures required by generally accepted accounting principles.

The accounting  policies  followed by the Company are set forth in the Company's
financial statements in its Annual Report on Form 10-K for the fiscal year ended
June 30, 2000.

Certain  amounts  in  the  prior  periods'  condensed   consolidated   financial
statements have been  reclassified  for  comparative  purposes to conform to the
current year presentation.

NOTE 2 -- INVENTORY

        The  components  of inventory at December 31, 2000 and June 30, 2000 are
as follows:



                                                                     December 31,              June 30,
                                                                         2000                    2000
                                                                         ----                    ----
                                                                                     

           Products purchased for resale                                     $ 14,063              $  12,688
           Finished goods (Collector's Edge)                                        -                  2,909
           Work in progress (Collector's Edge)                                      -                    900
                                                                  --------------------     ------------------
                                                                               14,063                 16,497
           Valuation allowance                                                  (522)                  (669)
                                                                  --------------------     ------------------
              Total                                                          $ 13,541              $  15,828
                                                                  ====================     ==================


NOTE 3 - REVOLVING CREDIT AGREEMENT

On October 30,  2000 the  Company  obtained a $20.0  million  revolving  line of
credit from a financial  institution,  of which $20.0 million was outstanding as
of December 31, 2000. The new facility matures on November 2, 2001. No principal
payments are due before then except as required as certain  assets are sold. The
facility  requires that  interest be paid at least  quarterly at a variable rate
(11.625%  currently)  based  on  LIBOR  or prime  rate.  The  facility  contains
covenants restricting the sale of assets,  mergers and investments and requiring
that cash on hand exceed $5.0 million at all times.

NOTE 4 - RELATED PARTY TRANSACTIONS

An entity affiliated with Frank A. Woods, a director of the Company,  was paid a
finder's fee of $200,000 in connection with the new revolving  credit  facility.
The fee was approved by the Board of  Directors  of the Company  (with Mr. Woods
abstaining)  as fair and reasonable and comparable to fees paid to third persons
for such services.


NOTE 5 - NET LOSS PER SHARE

Basic  and  diluted  loss per  share is  computed  by  dividing  net loss by the
weighted  average  number  of  shares  of  common  stock  outstanding.  Dilutive
securities are represented by options,  warrants and convertible preferred stock
outstanding  and are not included in the  computation  for loss periods  because
they would be antidilutive.

The following  table sets forth the  computation  of basic and diluted  earnings
(loss) from  continuing  operations per common share (in millions,  except share
and per share amounts):



                                                               Three Months Ended               Six Months Ended
                                                                  December 31,                     December 31,
                                                             2000             1999             2000            1999
                                                        ---------------- ---------------- --------------- ----------------
                                                                                              

Numerator:
   Net loss from continuing operations                      $   (5,203)        $   (103)      $ (12,260)        $   (892)
   Preferred stock accretion and dividends                      (4,227)              (3)         (5,439)              (6)
                                                        ---------------- ---------------- --------------- ----------------
   Numerator for basic loss per share
     available to common stockholders after
     assumed conversions                                    $   (9,430)        $   (106)      $ (17,699)        $   (898)
                                                        ================ ================ =============== ================

Denominator:
   Denominator for basic earnings per share-
     adjusted weighted-average shares and
     assumed conversions                                         34,956           30,397          33,111           30,178
                                                        ================ ================ =============== ================

Basic loss per share                                        $    (0.27)        $       -      $   (0.53)        $  (0.03)
                                                        ================ ================ ================ ===============
Diluted loss per share                                      $    (0.27)        $       -      $   (0.53)        $  (0.03)
                                                        ================ ================ =============== ================


Although  these amounts are excluded from the  computation in loss years because
their inclusion would be anti-dilutive,  they are shown here for information and
comparative purposes only.


                                                                                                        

a)       Employee stock options and warrants                     7,503            5,233           7,503             5,233
b)       Convertible preferred stock                             5,507              113           5,507               113


Included in the preferred  stock  accretion and dividends  above for the quarter
ending  December  31, 2000 are $311 for  dividends paid in cash, common stock or
accrued, $2,012 for the beneficial conversion feature accretion, and $1,904 loss
on  repurchase  of preferred  stock  treated as a dividend.  Included in the six
months ending  December 31, 2000 are $131 for dividends  paid in cash,  $264 for
dividends paid in common stock,  $229 in accrued  dividends not yet paid, $2,911
for the beneficial  conversion feature accretion,  and $1,904 loss on repurchase
of preferred stock treated as a dividend.

The Company adopted certain provisions of EITF 00-27, "Application of EITF Issue
No. 98-5,  "Accounting  for Convertible  Securities  with Beneficial  Conversion
Features or Contingently  Adjustable  Conversion Ratios," to Certain Convertible
Securities",  in the second  quarter of fiscal  2001.  EITF  00-27  changed  the
approach of calculating  the conversion  price used in determining  the value of
the beneficial  conversion feature from using the conversion price stated in the
preferred  stock  certificate  to using the  accounting  conversion  price.  The
adoption of this EITF increased the original value of the beneficial  conversion
feature from $3,596 to $7,796.  In accordance with EITF the adoption was treated
as a cumulative  effect of an accounting  change which  resulted in a cumulative
adjustment  to  dividends  of $499 which was  recorded in the second  quarter of
fiscal 2001.


NOTE 6 - DISCONTINUANCE OF COLLECTOR'S EDGE

The Company has  discontinued  the  operations  of its  subsidiary  and segment,
Collector's Edge of Tennessee (CET), which formerly manufactured and distributed
football trading cards.  The Company is currently  negotiating the sale of CET's
assets, which have been written down to reflect  management's  estimate of their
net realizable value. Revenues from CET are as follows:



                                                                Three Months Ended              Six Months Ended
                                                                   December 31,                    December 31,
                                                             2000             1999             2000            1999
                                                        ---------------- ---------------- --------------- ----------------
                                                                                              

                                                            $1,349           $2,431           $2,519          $4,491


NOTE 7 - SEGMENT DISCLOSURE

The   Company    operates    principally   in   two   segments:    Network   and
collectibles.comsm.  The  Network  segment  consists  of  home  shopping,  which
primarily includes the sale of merchandise on television. The collectibles.comsm
segment,  which became operational  November 12, 1999, consists of the Company's
website,  which  specializes  in the sale of  collectible  merchandise  over the
Internet. The Company operates almost exclusively in the United States.

The accounting  policies of the segments are the same as those  described in the
summary of significant accounting policies.



                              INDUSTRY SEGMENT DATA

                                         Three Months Ended December 31,              Six Months Ended December 31,
                                         -------------------------------              -----------------------------
                                           2000                  1999                   2000                   1999
                                           ----                  ----                   ----                   ----
                                                                                                   

Revenues:
   Network                                 $     41,766          $     53,780           $      78,706          $     99,603
   collectibles.comsm                             5,402                   428                   9,865                   428
   Intersegment Sales                             (653)                     -                 (1,277)                     -
                                    -------------------- --------------------- -----------------------  --------------------
                                           $     46,515          $     54,208           $      87,294          $    100,031
                                    ==================== ===================== =======================  ====================

Income (loss) from operations:
   Network                                $     (3,484)          $      2,375          $     (10,575)          $      3,353
   collectibles.comsm                           (2,024)                 (468)                 (3,781)                 (795)
                                    -------------------- --------------------- -----------------------  --------------------
                                          $     (5,508)          $      1,907          $     (14,356)          $      2,558
                                    ==================== ===================== =======================  ====================

Depreciation and amortization:
   Network                                 $      2,706          $      1,573           $       5,269          $      2,784
   collectibles.comsm                               352                    19                     705                    36
                                    -------------------- --------------------- -----------------------  --------------------
                                           $      3,058          $      1,592           $       5,974          $      2,820
                                    ==================== ===================== =======================  ====================

Income (loss) before taxes:
   Network                                $     (6,364)           $       311          $     (15,992)          $      (644)
   collectibles.comsm                           (2,025)                 (467)                 (3,782)                 (795)
                                    -------------------- --------------------- -----------------------  --------------------
                                          $     (8,389)          $      (156)          $     (19,774)         $     (1,439)
                                    ==================== ===================== =======================  ====================



                                                                                    December 31, 2000         June 30, 2000
                                                                               -----------------------  --------------------
Assets:
   Network                                                                              $     191,688          $    211,433
   Collectibles.comsm                                                                           9,563                 8,830
   Discontinued Operations                                                                      2,143                 8,331
   Intersegment eliminations                                                                  (1,150)               (1,300)
                                                                               -----------------------  --------------------
                                                                                        $     202,244          $    227,294
                                                                               =======================  ====================



NOTE 8 - RECENTLY ISSUED ACCOUNTING STANDARDS

Pursuant to Staff Accounting Bulletin No. 101, "Revenue Recognition in Financial
Statements  ("SAB101")" the Company changed its method of recognizing revenue on
products it ships to its customers.  Prior to the adoption of SAB101 the Company
recognized  revenue when the  products  were  shipped to the  customers,  as the
products were shipped FOB shipping point. Pursuant to the new guidance in SAB101
the  Company  now  recognizes  the revenue  from  shipments  once the product is
received  by the  customer.  This  change  was  necessitated  since the  Company
routinely  maintains  risk of loss while the  products  are in transit,  via its
insurance  coverage.  In accordance with SAB101, the Company has reduced revenue
for the products which were shipped at the end of the period but not received by
the customer by recording a cumulative  effect of an accounting change of $1,359
(net of a tax  benefit  of $832)  for the  effects  through  June  30,  2000 and
restating the first two quarters of fiscal 2001. The  restatement  for the first
quarter  and the  adoption of SAB 101 in the second  quarter  had the  following
effect on the Company's financial statements:



                                         Three Months Ended            Three Months Ended             Six Months Ended
                                         -------------------           --------------------          ------------------
                                          September 30, 2000            December 31, 2000            December 31, 2000
                                         -------------------           --------------------          ------------------
                                                           Increase (decrease) to line item identified
                                                                                            

Net Revenue                                       382                           1,201                        1,582
Cost of Goods                                     576                             655                        1,232
Operating loss                                    194                           (546)                        (350)
Net loss from continuing operations               120                           (339)                        (219)
Net loss before cumulative
   effect of accounting change                    120                           (339)                        (219)
Cumulative effect of
   accounting change                            1,359                              -                         1,359
Net loss available to common
   shareholders                                 1,479                           (339)                        1,142

                                                                        September 30, 2000             September 30, 2000
                                                                        ------------------             ------------------
                                                                             Previous                       Restated
                                                                             --------                       --------

Accounts receivable                                                            10,477                           8,469
Inventory                                                                      10,120                          11,205
Deferred tax                                                                   14,450                          15,282
Deferred revenue                                                                  483                           4,476
Retained earnings                                                            (28,911)                        (30,388)


Pursuant to Emerging  Issues Task Force  (EITF)  Issue  00-10,  "Accounting  for
Shipping and Handling Fees and Costs", the Company changed its classification of
shipping and handling costs in the second  quarter of fiscal 2001.  Prior to the
issuance of EITF 00-10,  the Company netted  shipping and handling costs against
shipping and handling  revenue and included the net amount in net  revenues.  In
accordance  with EITF  00-10 the  Company  has  reclassified  all  shipping  and
handling  costs to cost of goods sold which  increased  net  revenue and cost of
goods as follows:



                                     Three Months Ended          Three Months Ended           Six Months Ended
                                         September 30,               December 31,                December 31,
                                     2000           1999          2000          1999        2000           1999
                                     ----           ----          ----          ----        ----           ----
                                                                                         

Net revenues                        $1,910          2,602         2,063        2,558        3,973         5,160

Cost of goods sold                  $1,910          2,602         2,063        2,558        3,973         5,160


The adoption of EITF 00-10 had no effect on operating loss or net loss.





ITEM 2.  MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND
               RESULTS OF OPERATIONS

         The following  discussion  and analysis  should be read in  conjunction
with the  "Selected  Financial  Data" and the Company's  consolidated  financial
statements and related notes included elsewhere herein.

General

         The Company, founded in 1986, sells specialty consumer products through
interactive   electronic  media,   including  broadcast,   cable  and  satellite
television and, increasingly, the Internet. It offers a variety of products such
as sports cards and memorabilia,  coins,  currency and jewelry, many of which it
sells on an exclusive basis.

         The Company  receives  revenues  primarily from the sale of merchandise
marketed through its programming carried by:

o    television stations from which the Company has purchased broadcast time;

o    the Company's owned television stations, with its programming being carried
     on cable  television  systems under the "must carry" or the  retransmission
     consent provisions of federal law;

o    direct  carriage  on  cable  television systems under agreements with cable
     system operators;

o    direct broadcast satellite services (DBS), such as Echostar;

o    direct  reception  of  the  Company's  transmission  by individuals who own
     "backyard" satellite downlink equipment; and

o    the Company's website, collectibles.com.

         Approximately  88.4% of the  Company's  revenues for the quarter  ended
December  31, 2000 were  derived  from the sale of  products  on the  television
network and 11.6% were from  collectibles.com.  The Company's  products  include
sports  collectibles and sports related  products,  memorabilia and other signed
and autographed merchandise,  electronic equipment,  coins and currency, cutlery
and  knives,   jewelry  and  gemstones.   The  Company   launched  its  website,
collectibles.com,  on November 12, 1999. Since its launch,  collectibles.com has
generated $14.2 million in net revenues through December 31, 2000.

                  As  of  December  31,  2000,  the  Company's  programming  was
viewable during all or part of each day by approximately  60.4 million cable and
DBS households,  of which  approximately  14.6 million  households  received the
programming on essentially a full-time  basis (20 or more hours per day) and the
remaining 45.8 million  households  received it on a part-time basis. To measure
performance  in a manner  that  reflects  both the growth of the Company and the
nature of its access to  part-time  households,  the  Company  uses a  household
full-time  equivalent  method  to  measure  the reach of its  programming  which
accounts for both the  quantity  and quality of time  available to it. To derive
this  full-time  equivalent  household base ("FTE  Household"),  the Company has
developed a  methodology  to assign a relative  value of each hour of the day to
its overall sales,  which is based on sales in markets where the  programming is
carried on a full-time  basis.  Each hour of the day  throughout  the week has a
value based on historical  sales.  FTE Households  have grown to 26.1 million at
December 31, 2000 from 22.1 million at December 31, 1999.  The Company  believes
that the change in the number of FTE Households provides a consistent measure of
its growth and applies this  methodology  to all  affiliates.  Accordingly,  the
Company  uses the revenue per average FTE  Household as a measure of pricing new
affiliate contracts and estimating their anticipated revenue performance.

         Principal  elements in the  Company's  cost  structure  are (a) cost of
goods sold, (b) transponder and affiliate costs and (c) salaries and wages.  The
Company's  cost of goods sold is a direct result of both the product mix and its
ability  to  negotiate  favorable  prices  from  its  vendors.  Transponder  and
affiliate  costs include  expenses  related to carriage  under  affiliation  and
transponder agreements.  With regard to salaries and wages, the Company seeks to
hire and retain those  employees who  contribute  the most to  profitability  in
relationship to their compensation.

Business Strategy

         Because of  disappointing  results  reported  for the fiscal year ended
June 30, 2000, the Company implemented a comprehensive turnaround plan which was
outlined in the Annual  Report on Form 10-K filed for that  period.  The ongoing
plan included  cost  reductions as well as revenue  improvement  initiatives  in
comparison  to the  quarter  ended  June 30,  2000.  Cost  reductions  have been
achieved in salaries  through  headcount  reductions,  in  affiliate  charges by
canceling or lowering the payments related to unprofitable  carriage agreements,
in shipping costs by eliminating handling fees paid to the Company's merchandise
vendors and in other operating expenses by renegotiating major contracts such as
long-distance  telephone  service and  computer  software  maintenance.  Revenue
improvements  have been  achieved by reducing  credit card fraud,  returning  to
predictable product scheduling by daypart and successfully  launching a database
marketing program.  Subsequent to the end of the December 31, 2000 quarter,  the
Company  introduced  a private  label  credit card  program  which has been well
received by  customers.  The  Company  also made  progress in the quarter  ended
December  31, 2000 with  regard to reducing  returns and cost of goods sold as a
percentage of revenues in  comparison  to the quarter ended  September 30, 2000.
The average price point of merchandise  shipped declined as a desired part of an
overall strategy to appeal to a larger customer base.

         The primary  current  challenge  for the  Company is to increase  sales
volume  through a wider  variety  of new  product  offerings,  a deeper  pool of
suppliers, and better customer service. The Company is striving to achieve sales
increases even in the face of an uncertain retail environment nationally.





Overview of Results of Operations

         The following table sets forth for the periods indicated the percentage
relationship  to net sales of certain items included in the Company's  Condensed
Consolidated Statements of Operations:



                                                            Three Months Ended December 31,          Six Months Ended December 31,
                                                                2000               1999               2000               1999
                                                                                                             

Net revenues                                                  100.0%               100.0%            100.0%              100.0%

Cost of goods sold (excluding items listed
   below)                                                       63.8                 63.5              65.9                64.0

Salaries and wages                                               9.9                  5.4              10.6                 5.5
Transponder and affiliate charges                               17.5                 15.9              19.0                16.5
Advertising                                                      3.1                  0.4               2.6                 0.3
General and administrative expenses                             10.9                  8.4              11.4                 8.3
Depreciation and amortization                                    6.6                  2.9               6.9                 2.8
     Total operating expenses                                  111.8                 96.5             116.4                97.4

Interest income                                                   .5                  0.4               0.6                 0.5
Interest expense                                               (6.7)                (4.2)             (6.8)               (4.5)
Other income                                                       -                    -                 -                   -

Net loss before income taxes                                  (18.0)                (0.3)            (22.6)               (1.4)
Income tax benefit                                             (6.8)                (0.1)             (8.6)               (0.5)

Net loss before discontinued operations                       (11.2)                (0.2)            (14.0)               (0.9)

Discontinued operations                                       (10.2)                (0.6)             (6.2)               (0.3)

Income tax benefit from discontinued
   operations                                                  (3.9)                (0.2)             (2.3)               (0.1)


Net loss before cumulative effect of
   accounting change                                          (17.5)                (0.6)            (17.9)               (1.1)

Cumulative effect of accounting change                             -                    -             (1.5)                   -

Net loss                                                      (17.5)                (0.6)            (19.4)               (1.1)
- --------------------------------------------------------------------------------------------------------------------------------


Three months ended December 31, 2000 vs. three months ended December 31, 1999

         Net Revenues. The Company's net revenues for the quarter ended December
31, 2000,  were $46.5  million,  a decrease of 14.2% from $54.2  million for the
same quarter in 1999.  The decrease in net revenues is primarily  due to reduced
shipments  of certain key  merchandise  categories,  including  electronics  and
jewelry.  The Company  believes  that the general  retail market for jewelry and
electronics slowed during the quarter. Also contributing to the reduction in net
revenues were increased sales returns and  chargebacks.  Returns  increased from
$12.6  million or 19.8% of sales for the  quarter  ending  December  31, 1999 to
$16.5 million or 27.1% of sales this quarter.  Chargebacks  increased  from $0.4
million or 0.7% of sales for the quarter ending December 31,1999 to $0.7 million
or 1.2% of sales this  quarter.  The  Network  accounted  for 88.4% of total net
revenues. collectibles.com represented 11.6% of the Company's total net revenues
or $5.4 million.

         Cost of Goods Sold. Cost of goods sold represents the purchase price of
merchandise  and related  shipping  charges.  For the quarter ended December 31,
2000,  the cost of goods sold rose as a percentage of net revenues to 63.8% from
63.5% in the  comparable  1999 period.  The cost of goods were $29.7 million for
the quarter  ended  December 31, 2000  compared to $34.4 million for the quarter
ended  December 31,  1999.  The cost of goods for the Network was 62.1% or $26.0
million  for the quarter  ended  December  31,  2000  compared to 64.1% or $34.8
million  for the  quarter  ended  December  31,  1999.  The  cost of  goods  for
collectibles.com  was  69.2%  or  $3.7  million.  Margins  for the  Network  and
collectibles.com  were  negatively  impacted  by  an  increase  in  credit  card
chargebacks  from $0.4  million in the quarter  ended  December 31, 1999 to $0.7
million for the quarter ended December 31, 2000.

         Salaries and Wages.  Salaries and wages for the quarter ended  December
31,  2000 were $4.6  million,  an  increase  of $1.7  million  or 58.4% over the
comparable 1999 quarter.  After adding back $0.6 million in salaries capitalized
in the  quarter  last year as part of the  development  of the  enterprise  wide
computer  system,  this increase would be reduced to $1.1 million.  Salaries and
wages,  as a percent of revenues,  increased to 9.9% in the 2000 period compared
to 5.4% in the 1999 period (6.5% after adding back  capitalized  salaries).  The
increase in salaries is due to the addition of information  systems and customer
service staff  required to support the Company's  new  enterprise  wide computer
system and website.

         Transponder  and  Affiliate  Charges;   Advertising.   Transponder  and
affiliate  charges for the quarter ended December 31, 2000 were $8.2 million,  a
decrease of $0.4 million or 5.2% from the  comparable  1999 quarter.  During the
same  period  advertising,  which is  primarily  paid to  affiliates  as part of
carriage  agreements,  rose to $1.4  million  from $0.3  million for the quarter
ended December 31, 1999. Total transponder,  affiliate and advertising  expenses
rose $0.7 million or 8.3%. During the same period,  average FTE Cable Households
grew 18.3%, from 21.8 million to 25.8 million.

         General and Administrative. General and administrative expenses for the
quarter ended  December 31, 2000 were $5.1 million,  an increase of $0.5 million
or 11.8% over the comparable 1999 quarter. This increase was comprised primarily
of expenses  associated  with employee  benefits,  payroll taxes and maintenance
agreements due to the  installation of the enterprise wide  information  system,
costs  associated  with database  marketing and an increase in the allowance for
bad debt.

         Depreciation  and  Amortization.  Depreciation and amortization for the
quarter ended December 31, 2000 was $3.1 million, an increase of $1.5 million or
92.1%  over  the  comparable  1999  quarter,  due  to  the  installation  of the
enterprise wide information system and the launch of collectibles.com.

         Interest.  Interest expense of $3.1 million  increased by $0.8 or 37.6%
over the  comparable  period in 1999.  The increase is primarily due to interest
associated with a higher level of bank debt.

Six months ended December 31, 2000 vs. six months ended December 31, 1999

         Net Revenues.  The Company's net revenues for the period ended December
31, 2000,  were $87.3  million,  a decrease of 12.7% from $100.0 million for the
same period in 1999.  The decrease in net  revenues is primarily  due to reduced
shipments  of certain key  merchandise  categories,  including  electronics  and
jewelry.  The Company  believes  that the general  retail market for jewelry and
electronics slowed during the period. Also, contributing to the reduction in net
revenues were increased sales returns and  chargebacks.  Returns  increased from
$22.5  million  or 19.4% of sales  last year to $31.7  million or 27.3% of sales
this year. Chargebacks increased from $0.8 million or 0.7% of sales last year to
$2.0  million or 1.8% of sales this year.  The  Network  accounted  for 88.7% of
total net  revenues.   collectibles.com represented 11.3% of the Company's total
net revenues or $9.9 million.

         Cost of Goods Sold. Cost of goods sold represents the purchase price of
merchandise  and related  shipping  charges.  For the period ended  December 31,
2000,  the cost of goods sold rose as a percentage of net revenues to 65.9% from
64.0% in the  comparable  1999 period.  The cost of goods were $57.5 million for
the period  ended  December  31, 2000  compared to $64.1  million for the period
ended  December 31,  1999.  The cost of goods for the Network was 64.4% or $50.7
million  for the period  ended  December  31,  2000  compared  to 64.4% or $62.5
million  for  the  period  ended  December  31,  1999.  The  cost of  goods  for
collectibles.com  was  69.1%  or  $6.8  million.  Margins  for the  Network  and
collectibles.com  were  negatively  impacted  by  an  increase  in  credit  card
chargebacks  from $0.8  million in the period  ended  December  31, 1999 to $2.0
million for the period ended December 31, 2000.

         Salaries and Wages.  Salaries  and wages for the period ended  December
31,  2000 were $9.2  million,  an  increase  of $3.8  million  or 69.5% over the
comparable 1999 period.  After adding back $1.1 million in salaries  capitalized
in the  period  last  year as part of the  development  of the  enterprise  wide
computer  system,  this increase would be reduced to $2.7 million.  Salaries and
wages, as a percent of revenues,  increased to 10.6% in the 2000 period compared
to 5.5% in the 1999 period (6.6% after adding back  capitalized  salaries).  The
increase in salaries is due to the addition of information  systems and customer
service staff  required to support the Company's  new  enterprise  wide computer
system and website.

         Transponder  and  Affiliate  Charges;   Advertising.   Transponder  and
affiliate charges for the period ended December 31, 2000 were $16.6 million,  an
increase of $0.1 million or 0.7% over the  comparable  1999  period.  During the
same  period  advertising,  which is  primarily  paid to  affiliates  as part of
carriage agreements, rose to $2.3 million from $0.3 million for the period ended
December 31, 1999. Total  transponder,  affiliate and advertising  expenses rose
$2.1 million or 12.4%. During the same period, average FTE Cable Households grew
20.1%, from 20.9 million to 25.1 million.

         General  and  Administrative   Expenses.   General  and  administrative
expenses for the quarter ended December 31, 2000 were $10.0 million, an increase
of $1.7  million or 19.9% over the  comparable  1999 period.  This  increase was
comprised primarily of expenses associated with employee benefits, payroll taxes
and  maintenance  agreements  due to the  installation  of the  enterprise  wide
information system,  costs associated with database marketing and an increase in
the allowance for bad debt.

         Depreciation  and  Amortization.  Depreciation and amortization for the
period ended December 31, 2000 was $6.0 million,  an increase of $3.2 million or
111.8%  over  the  comparable  1999  period,  due  to  the  installation  of the
enterprise wide information system and the launch of collectibles.com.

         Interest. Interest expense of $5.9 million increased by $1.4 million or
30.6% over the  comparable  period in 1999.  The  increase is  primarily  due to
interest associated with a higher level of bank debt.

         Liquidity and Capital Resources

         As of December 31, 2000,  the Company had total current assets of $40.5
million and total current liabilities of $50.3 million,  resulting in a negative
working  capital  position of $9.8  million.  This  represents  a $26.6  million
decrease in the working capital  position at June 30, 2000. The major components
of the decrease were:

         The Company  reclassified  $8.0 million of its bank debt from long term
to current liabilities due to the passage of time.

         The Company used $9.3 million to reduce accounts payable.  Additionally
the company used $4.5 million to redeem 416 shares of Series B Preferred  Stock.
The Company also used $2.6 million to complete the closing on television station
WSAH in Bridgeport, Connecticut.

         During  the  period  ended   December   31,  2000,   the  Company  used
approximately $15.3 million for operations. The major components of this net use
were the loss of $17.0 million, which included non-cash items of a $10.4 million
increase in net deferred tax assets,  offset by $6.0 million in depreciation and
amortization.  Additionally  the Company had  expenses  related to  discontinued
operations of $4.4 million and a reduction of $6.0 million in receivables.

         The  Company   gained   approximately   $0.9  million  from   investing
activities.  Approximately  $1.3  million  was used to  acquire  new  equipment.
Additionally,  the Company  eliminated the restricted cash account by finalizing
the purchase of television station WSAH in Bridgeport, Connecticut.

         Approximately  90% of Shop At Home's  receipts are customer credit card
charges.  During the quarter  ended  December  31,  2000,  the Company  provided
"stretch  pay" terms for 34.3% of its  revenues.  "Stretch  pay" terms allow the
customer to pay for the Company's  merchandise  in two or three  monthly  credit
card installments. The Company has implemented a private label credit card which
has produced $5.2 million in sales to date ending December 31, 2000. The program
is  funded by a  financial  institution  to reduce  the  Company's  stretch  pay
receivables and bad debt.

         As  discussed  in  Note  3 to the  Financial  Statements,  the  Company
borrowed  $20.0  million on October  30,  2000 under a new bank  facility,  thus
providing additional cash and extending the maturity of its bank debt.

         The  Company is highly  leveraged.  The  Company  believes  that it has
sufficient  working capital,  including the gross proceeds of $57.0 million from
the anticipated  closing of the sale of its Houston television  station, to fund
the continuing turnaround of operations.  The sale of television station KZJL in
Houston is  scheduled to close  during the quarter  ending  March 31, 2001.  The
Company is  obligated  to use $20.0  million of the sales  proceeds to repay its
bank facility. Management is evaluating its alternatives,  including reinvesting
in its core business, with regard to the balance of the proceeds.

Series B Preferred Stock

         On  December  29,  2000,  the Company  redeemed  for cash 416 shares of
Series B Preferred  Stock.  In addition,  through  January 25, 2001, the holders
have  converted  1,000  shares of Series B  Preferred  Stock into  shares of the
Company's  common stock.  As a result,  of the 2,000 Series B shares  originally
issued on June 30, 2000,  584 shares remain  outstanding.  On December 22, 2000,
the Series B holders  granted the Company an  extension  until March 31, 2001 of
the standstill  agreement  which  restricts their ability to short the Company's
common stock or convert the Series B. The Company  retained the right during the
standstill  period to redeem or mandate the conversion of the Series B Preferred
Stock.

ITEM 3.  QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK

         Market risk  represents  the risk of loss that may impact the financial
position,  results of  operations  or cash flows of the  Company  due to adverse
changes in  financial  market  prices,  including  interest  rate risk,  foreign
currency exchange rate risk, commodity price risk and other relevant market rate
or price risks.

         The  Company is exposed to some  market risk  through  interest  rates,
related to its investment of its current cash and cash equivalents.  These funds
are  generally  invested  in highly  liquid  debt  instruments  with  short-term
maturities. As such instruments mature and the funds are reinvested, the Company
is  exposed to changes in market  interest  rates.  This risk is not  considered
material,  and the Company  manages such risk by continuing to evaluate the best
investment rates available for short-term high quality investments.

         The Company is not exposed to market risk  through  changes in interest
rates on the Notes  because the debt is at a fixed rate.  The Company is exposed
to market risk through  changes in interest  rates on its $20.0  million line of
credit which could be effected with changes in the prime rate or LIBOR Rate.

         Most of the Company's products are shipped directly to its customers by
its  vendors or can be  returned  by the  Company to its  vendors.  The  Company
therefore  maintains a retail inventory that is relatively small in relationship
to its sales,  reducing  its  exposure to changes in market  conditions  for its
products.  The  Company's  products  are  purchased  domestically,   and,  as  a
consequence, there is no foreign currency exchange risk.

         The  Company  has  no  activities   related  to  derivative   financial
instruments or derivative commodity instruments.

FORWARD-LOOKING STATEMENTS

         This report includes  forward-looking  statements within the meaning of
Section 27A of the  Securities  Act of 1933 and  Section  21E of the  Securities
Exchange Act of 1934. Shop At Home, Inc. (the "Company" or "Shop At Home") based
these  forward-looking  statements  largely  on  its  current  expectations  and
projections  about future  events and financial  trends  affecting the financial
condition of its business.  These  forward-looking  statements  are subject to a
number of risks,  uncertainties and assumptions  about Shop At Home,  including,
among other things:

o        general economic and business conditions, both nationally  and  in  the
         Company's markets;
o        the  Company's  expectations  and estimates concerning future financial
         performance and financing plans;
o        anticipated trends in the Company's business;
o        existing and future regulations affecting the Company's business;
o        the Company's successful implementation of its business strategy;
o        fluctuations in the Company's operating results;
o        technological changes in the television and Internet industries;
o        restrictions imposed by the terms of the Company's indebtedness and the
         issuance of the Series B Convertible Preferred Stock;
o        significant  competition  in  the  sale  of  consumer  products through
         electronic media;
o        the Company's dependence on exclusive arrangements with vendors;
o        the Company's ability to achieve broad recognition of its brand names;
o        continued employment of key personnel and the ability to hire qualified
         personnel; and
o        legal  uncertainties and possible security breaches associated with the
         Internet.

         In  addition,  in this  report,  the words  "believe,"  "may,"  "will,"
"estimate,"   "continue,"   "anticipate,"   "intend,"   "expect"   and   similar
expressions,  as they relate to Shop At Home,  its business or  management,  are
intended to identify forward-looking statements.

         The Company  undertakes no obligation to publicly  update or revise any
forward-looking  statements,  whether  as a result  of new  information,  future
events or otherwise  after the date of this  report.  Because of these risks and
uncertainties,  the forward-looking  events and circumstances  discussed in this
report may not occur and  actual  results  could  differ  materially  from those
anticipated or implied in the forward-looking statements.





                          PART II -- OTHER INFORMATION



Item 1.           Legal Proceedings
                   None




Item 2.          Changes In Securities.
                 None




Item 3.          Defaults Upon Senior Securities.
                 None




Item 4.          Submission Of Matters To A Vote Of Security Holders.
                 None




Item 6.          Reports On Form 8-K.
                 The Company  filed four  reports on Form 8-K during the quarter
ending December 31, 2000, reporting the following:

                 Form 8-K filed October 16, 2000  reporting  that on October 11,
2000, the Company had signed a letter of agreement with Liberman Broadcasting to
sell its Houston television station.

                 Form 8-K filed October 31, 2000  reporting  that on October 30,
2000 the Company  entered into a senior credit  facility  with Foothill  Capital
Corporation  under which the Company has the right to borrow up to $20  million.
At the same time, the Company paid in full and  terminated  its existing  senior
credit agreement with Union Bank of California.

                 Form 8-K filed November 14, 2000 reporting that on November 14,
2000 the Company held an "Internet Chat" on its Internet site, collectibles.com,
to discuss the Company's  financial  results for its first quarter in its fiscal
year 2001.

                 Form 8-K filed November 15, 2000 reporting that on November 14,
2000 the Company  held a  conference  call with  certain  financial  analysts to
announce and discuss the  Company's  financial  results for the first quarter of
its fiscal year 2001, ending September 30, 2000.




                 Exhibits

                      Exhibit 27      Financial Data Schedule (For SEC use only)







                                   SIGNATURES

Pursuant  to the  requirements  of the  Securities  Exchange  Act of  1934,  the
registrant  has duly  caused  this  report  to be  signed  on its  behalf by the
undersigned thereunto duly authorized.


 /s/   Kent E. Lillie
Kent E. Lillie, President


Date:
       ----------------------------------------------


 /s/  Arthur Tek
Arthur Tek, Executive VP & Chief Financial Officer


Date:
       ----------------------------------------------