SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549

                                   FORM 10-Q
                   Quarterly Report Under Section 13 or 15(d)
                     of the Securities Exchange Act of 1934


Quarter Ended November 2, 1996          Commission File Number   0-15898


                                 DESIGNS, INC.
                                 -------------

                          (Exact name of registrant as
                           specified in its charter)



         Delaware                                      04-2623104
- ------------------------------               ------------------------------
(State or other jurisdiction of            (IRS Employer Identification No.)
incorporation or organization)

     66 B Street, Needham, MA                                  02194
- -----------------------------------                          ---------
(Address of principal executive offices)                    (Zip Code)



                                (617) 444-7222
                              --------------------
                            (Registrant's telephone
                          number, including area code)


Indicate by "X" whether the registrant (1) has filed all reports required to
be filed by Section 13 or 15(d) of the Securities Act of 1934 during the
preceding 12 months (or for such shorter period that the registrant was 
required to file such reports), and (2) has been subject to such filing 
requirements for the past 90 days.

Yes  X       No
    ------     -------


Indicate the number of shares outstanding of each of the issuer's classes of
common stock, as of the latest practicable date.

          Class                    Outstanding as of November 2, 1996
          -----                    ----------------------------------
          Common                         15,751,983 shares




                                  DESIGNS, INC.
                           CONSOLIDATED BALANCE SHEETS
             November 2, 1996, October 28, 1995 and February 3, 1996
                     (In thousands, except share data)
                                 (Unaudited)
                       
                               November 2,   October 28,  February 3,
                                   1996         1995        1996
                                --------      --------    ---------
  ASSETS
Current assets:
  Cash and cash equivalents      $ 19,954    $ 18,367     $ 13,941
  Short-term investments              ---         ---        5,978
  Accounts receivable                 838         970          473
  Inventories                      70,766      63,801       58,008
  Deferred income taxes               922       1,579          922
  Pre-opening costs, net              202       1,236          884
  Prepaid expenses                  5,142       1,092        3,968
                                   ------       -----        -----
  Total current assets             97,824      87,045       84,174

Property and equipment, net of 
accumulated depreciation and 
amortization                       39,652      34,473       36,083

Other assets:
  Long-term investments             5,847      11,514        6,050
  Deferred income taxes             2,720       1,542        2,698
  Intangible assets                 3,128       2,709        2,901
  Other assets                        586         757          743
                                   ------      ------        -----

       Total assets             $ 149,757   $ 138,040    $ 132,649
                                  =======     =======      =======


  LIABILITIES AND STOCKHOLDERS' EQUITY

Current liabilities:
  Accounts payable               $ 17,476    $ 11,811    $   8,185
  Accrued expenses and other
  current liabilities              10,354       9,224        8,346
  Accrued rent                      2,737       3,058        2,586
  Income taxes payable              1,789       2,484         ----
  Current portion of 
  long-term note                    1,000         500          500
                                    -----       -----         ----
      Total current liabilities    33,356      27,077       19,617

  Long-term note payable             ----         500          500

Minority interest (Note 2)          6,510       6,526        6,447

Stockholders' equity:
  Preferred Stock, $0.01 par value,
  1,000,000 shares authorized, none
  issued Common Stock, $0.01 par 
  value, 50,000,000 shares authorized, 
  15,752,000, 15,746,000 and
  15,818,000 shares issued 
  at November 2, 1996, October 28, 
  1995 and February 3, 1996                    
  respectively                        159         158          158
  Additional paid-in capital       53,307      52,656       52,767
  Retained earnings                57,201      51,123       53,160
  Less treasury stock, 120,500 
  shares at cost                    (776)        ----         ----
                                   ------      ------       ------
      Total stockholders' equity  109,891     103,937      106,085
                                  -------     -------      -------
       Total liabilities and 
       stockholders' equity     $ 149,757   $ 138,040    $ 132,649
                                  =======     =======      =======

        The accompanying notes are an integral part of the consolidated
                                 financial statements.



                                  DESIGNS, INC.
                       CONSOLIDATED STATEMENTS OF INCOME
                     (In thousands, except per share data)
                                 (Unaudited)

                                   Three Months Ended
                                   ------------------
                                 November 2, October 28,
                                     1996       1995
                                   --------   -------

Sales                              $ 84,958    $ 89,217
Cost of goods sold
including occupancy
                                     57,312      59,903
                                    -------      ------
Gross profit                         27,646      29,314

Expenses:
 Selling, general and 
 administrative                      17,025      18,453
 Restructuring (income)                -           -
 Depreciation and
 amortization                         2,704       2,347
                                     ------      ------
Total expenses                       19,729      20,800
                                     ------      ------
Operating income                      7,917       8,514

Interest expense                         46          67
Interest income                         325         393
                                     ------      ------
                               
Income before minority interest
and income taxes                      8,196       8,840

Less minority interest                  248         289
                                      -----       -----
Income before income taxes            7,948       8,551

Provision for income taxes            3,284       3,517
                                      -----       -----
Net income                          $ 4,664     $ 5,034
                                      =====       =====
Net income per common and common
 equivalent share                   $  0.30     $  0.32

Weighted average common and common
 equivalent shares outstanding       15,810      15,765


          The accompanying notes are an integral part of the
                  consolidated financial statements.



                                  DESIGNS, INC.
                       CONSOLIDATED STATEMENTS OF INCOME
                     (In thousands, except per share data)
                                  (Unaudited)

                                    Nine Months Ended
                                    -----------------
                                November 2,   October 28,
                                    1996         1995
                                   --------    -------

Sales                            $ 210,818   $ 213,546
Cost of goods sold including
 occupancy                         146,450     148,159
                                   -------     -------

Gross profit                        64,368      65,387

Expenses:
 Selling, general and 
 administrative                     50,262       48,569
 Restructuring (income)                -        (2,200)
 Depreciation and
 amortization                        7,854        6,294
                                    ------       ------
Total expenses                      58,116       52,663
                                    ------       ------

Operating income                     6,252       12,724

Interest expense                       134          154
Interest income                        905        1,116
                                     -----        -----
        
Income before minority
interest and income taxes            7,023       13,686

Less minority interest                 104          395
                                     -----       ------
Income before income taxes           6,919       13,291

Provision for income taxes           2,846        5,469
                                     -----       ------

Net income                         $ 4,073      $ 7,822
                                     =====        =====

Net income per common and
common equivalent share             $ 0.26       $ 0.50

Weighted average common and
common equivalent shares
outstanding                         15,814       15,760


           The accompanying notes are an integral part of the
                   consolidated financial statements.



                                  DESIGNS, INC.
                         CONSOLIDATED STATEMENTS OF INCOME
                       (In thousands, except per share data)
                                  (Unaudited)

                                  Twelve Months Ended
                                  -------------------
                               November 2,     October 28,
                                    1996         1995
                                  --------     -------

Sales                           $ 298,346    $ 293,350
Cost of goods sold
including occupancy               210,281      201,457
                                  -------      -------
Gross profit                       88,065       91,893

Expenses:
 Selling, general and
 administrative                    68,682       62,675
 Restructuring (income)               -        (5,400)
 Depreciation and
 amortization                      10,312        8,109
                                   ------       ------
Total expenses                     78,994       65,384
                                   ------       ------
Operating income                    9,071       26,509

Interest expense                      176          173
Interest income                     1,380        1,535
                                    -----        -----

Income before minority
interest and income taxes          10,275       27,871

Less minority interest                134          395
                                   ------       ------
Income before income taxes         10,141       27,476

Provision for income taxes          4,119       11,135
                                   ------       ------

Net income                          6,022       16,341
                                   ======       ======



Net income per common and 
 common equivalent share           $ 0.38       $ 1.04

Weighted average common and common
equivalent shares
outstanding                        15,803       15,755

             The accompanying notes are an integral part of the
                     consolidated financial statements.



                              DESIGNS, INC.
                         STATEMENTS OF CASH FLOWS
                         (In thousands-Unaudited)

                                           Nine Months Ended
                                           -----------------
                                          November 2,   October 28,
                                            1996           1995
                                           --------     --------

Cash flows from operating
activities:
  Net income                               $ 4,073      $ 7,822
  Adjustments to reconcile to net
  cash provided by operating
  activities:
     Depreciation and amortization           7,854        6,294
     Deferred income taxes                    ---          ---
     Minority interest                         104          395
     Loss on sale of investments                17           71
     Loss from disposal of property         
     and equipment                             390        1,065

  Changes in operating assets and liabilities:
     Accounts receivable                     (365)        3,253
     Inventories                          (12,758)      (8,131)
     Prepaid expenses                      (1,173)        (121)
     Income taxes payable                    1,789        2,484
     Accounts payable                        9,291      (1,399)
     Accrued expenses and 
     other current liabilities               2,464        3,280
     Accrued rent                              151      (4,632)
                                            ------       ------
  Net cash provided by operating                      
  activities                                11,837       10,381
                                            ------       ------

Cash flows from investing activities:
     Additions to property and                      
     equipment                             (11,163)     (13,786)
     Incurrence of pre-opening cost           (265)      (1,508)
     Proceeds from disposal of property        
     and equipment                               61          170
     Sale and maturity of investments         6,126        4,852
     Reduction (increase) in other assets       171        (157)
                                             ------       ------
  Net cash used for investing activities    (5,070)     (10,429)
                                             ------      -------
Cash flows from financing activities:
     Payment for aquisition of a                         
     business                                  ---       (5,428)
     Proceeds from minority shareholder        ---         1,560
     Distribution to minority shareholder      ---         (178)
     Purchase of treasury stock               (776)          ---
     Issuance of common stock under 
     option program (1)                          22           37
                                              ------     -------
  Net cash used in financing activities       (754)      (4,009)
                                              ------     -------

Net increase (decrease) in cash and 
cash equivalents                              6,013      (4,057)
Cash and cash equivalents:
  Beginning of the year                      13,941       22,424
                                             ------       ------
  End of the quarter                       $ 19,954     $ 18,367
                                             ======       ======



Supplementary Cash Flow Disclosure

     Cash paid, net:                                
      Interest                             $     84     $     70
      Taxes                                     940        3,139

  (1) Including tax benefit


               The accompanying notes are an integral part of the 
                       consolidated financial statements.



                                 DESIGNS, INC.
                   Notes to Consolidated Financial Statements

1.   Basis of Presentation

In the opinion of management of the Company, the accompanying unaudited
consolidated financial statements contain all adjustments (consisting only of
normal recurring adjustments) necessary for a fair presentation of the 
interim consolidated financial statements.  These financial statements do not 
include all disclosures associated with annual financial statements and, 
accordingly, should be read in conjunction with the notes contained in 
the Company's audited consolidated financial statements for the fiscal year 
ended February 3, 1996.  The Company's business has historically been 
seasonal in nature and the results of the interim periods presented are 
not necessarily indicative of the results to be expected for the full 
fiscal year.

2.   Minority Interest

On January 28, 1995, Designs JV Corp., a wholly-owned subsidiary of the 
Company, entered into a partnership agreement with LDJV Inc. 
(the "Partnership Agreement") establishing a joint venture to sell Levi's(R) 
brand products and jeans-related products in Original Levi's(R) Stores(TM)  
and Levi's(R) Outlet stores.  LDJV Inc. is a wholly-owned subsidiary of 
Levi's Only Stores, Inc., which is a wholly-owned subsidiary of Levi 
Strauss & Co.  The partnership established pursuant to the Partnership 
Agreement is known as The Designs/OLS Partnership (the "OLS Partnership").

The operating results of the OLS Partnership are consolidated with the 
financial statements of the Company for the three, nine and twelve 
months ended November 2, 1996.  Minority interest at November 2, 1996 
represents LDJV Inc.'s 30% interest in the OLS Partnership.  
In accordance with the Partnership Agreement, the OLS Partnership 
distributed $110,000 and $592,000 to its partners for the nine months ended 
November 2, 1996 and October 28, 1995, respectively. This cash 
distribution represented funds sufficient to pay taxes associated with the 
earnings of the OLS Partnership for the nine month periods ended.  During 
the third quarter of fiscal 1995, the partners made additional capital 
contributions of cash totaling $5.2 million to the Partnership.  There 
have been no capital contributions made during fiscal year 1996.

3.   Restructuring

In fiscal 1993, the Company recorded a non-recurring pre-tax charge of $15.0
million which covered the costs associated with the closing of 15 of its 
poorest performing Designs stores.  The costs to close these 15 stores 
totaled $9.6 million, comprised of $6.1 million of cash and $3.5 million of 
noncash costs.  Total costs of $9.6 million to close the 15 stores were less 
than the original pre-tax estimate, primarily due to favorable negotiations 
with landlords.  A portion of the remaining reserve of $5.4 million was 
recognized in the fourth quarter of fiscal 1994 and the remaining portion was 
recognized in the first quarter of fiscal 1995 as non-recurring pre-tax 
income.  

4.   Boston Trading Ltd., Inc. Acquisition

On May 2, 1995, the Company acquired certain assets of Boston Trading 
Ltd., Inc.  In accordance with the terms of the Asset Purchase Agreement 
dated April 21, 1995, the Company paid $5.4 million in cash, financed by 
operations, and delivered a non-negotiable promissory note in the principal 
amount of $1 million payable in two equal annual installments through May 
1997 (the "Purchase Note").

In the first quarter of fiscal 1996, the Company asserted certain
indemnification rights under the Asset Purchase Agreement.  In accordance 
with the Asset Purchase Agreement, the Company, when exercising its 
indemnification rights, has the right to offset against the payment of 
principal and interest due and payable under the Purchase Note.  
Accordingly, the Company did not make the $500,000 payment of principal 
on the Purchase Note that was due on May 2, 1996.  The Company has paid 
all interest due through November 2, 1996 in accordance with the terms of 
the Purchase Note.  

5.   Credit Facility

On July 24, 1996, the Company entered into an amended and restated credit
agreement (the "Credit Agreement") with BayBank, N.A. and State Street Bank
and Trust Company under which the banks established a credit facility for the
Company.  This credit facility, which terminates on June 30, 1999, consists 
of: (i) a revolving line of credit permitting the Company to borrow 
up to $15 million, and (ii) a commercial and trade letters of credit 
facility under which letters of credit, in aggregate amounts up to 
$45 million, may be issued for the Company's inventory purchases.  
Under the revolving line of credit portion of the facility, the Company 
has the ability to issue standby letters of credit up to a total of 
$750,000.  Loans made under this portion of the facility bear interest, 
subject to adjustment, at BayBank, N.A.'s prime rate or LIBOR-based
fixed rate.  The Company may increase the letters of credit portion of the
facility in increments of $15 million up to a total of $45 million.  
The terms of the Credit Agreement require the Company to maintain 
specific net worth, inventory turnover and cash flow ratios.  
At November 2, 1996, the Company had outstanding letters of credit 
totaling approximately $7.1 million.  

6.   Joint Venture Credit Agreement  

During the third quarter of fiscal 1996 the Company entered into a 
Credit Agreement (the "OLS Credit Agreement") with the OLS Partnership 
and Levi's Only Stores, Inc. under which the Company and Levi's Only Stores, 
Inc. are committed to make advances to the OLS Partnership in the amounts of 
up to $3.5 million and $1.5 million, respectively.  This credit facility bears
interest at BayBank, N.A.'s prime rate and terminates on September 30, 1997,
unless terminated earlier pursuant to other provisions of the OLS Credit 
Agreement.  This Agreement provides that there will be no unpaid 
credit advances outstanding on the last day of the fiscal year.  There were 
no credit advances outstanding under this facility as of November 2, 1996.

7.   Stock Repurchase

During the third quarter of fiscal 1995, the Company announced that its 
Board of Directors authorized the repurchase of up to 2 million shares 
of the Company's common stock.  During the fiscal year 1996, the 
Company has repurchased and, as of November 2, 1996, held in treasury 120,500
shares at a cost of $776,000.  During fiscal year 1994, the Company repurchased
and retired 260,000 shares at a cost of $2,050,000.  These shares were 
accounted for as a reduction in common stock and additional paid in
capital.



Part I. Item 2.     Management's Discussion and Analysis of Financial
                    Condition and Results of Operations

RESULTS OF OPERATIONS

Sales for the third quarter of fiscal 1996 decreased 5 percent to 
$84.9 million from $89.2 million in the third quarter of fiscal 1995.  
Sales for the nine month and rolling twelve month periods ended November 2, 
1996 decreased 1 percent and increased 2 percent as compared with the 
same periods in the prior year.  Comparable store sales decreased 4 
percent for the third quarter of fiscal 1996 and 6 percent for the year 
to date period.  Comparable stores are retail locations that are open at 
least 13 months.  Of the 150 stores that the Company operated as of 
November 2, 1996, 138 were comparable stores.  

Gross margin rate, including the costs of occupancy, for the third quarter
of fiscal 1996 equaled 32.5 percent of sales, compared with 32.9 percent of 
sales for the third quarter in the prior year.  The decrease was primarily
attributable to the deleveraging of occupancy expense on a lower sales base,
partially offset by an improved merchandise margin.  For the nine months, 
gross margin rate remained relatively unchanged at 30.5 percent of sales 
and 30.6 percent of sales for the periods ending November 2, 1996 and 
October 28, 1995, respectively.  For the rolling twelve month periods, 
gross margin decreased to 29.5 percent of sales as compared to 31.3 percent 
of sales in the prior period primarily due to increased occupancy costs as 
a percentage of sales.

Selling, general and administrative expenses for the third quarter equaled 
20.0 percent of sales, compared with 20.7 percent in the prior year.  
Continued management of expenses such as store payroll, advertising and 
store supplies contributed to this improvement in selling, general and 
administrative expenses as a percentage of sales, which partially offset 
costs associated with the development of the Boston Traders(R) brand product 
line.  Selling, general and administrative expenses for the nine month and 
rolling twelve month periods equaled 23.8 percent and 23.0 percent of sales, 
respectively, compared to 22.7 percent and 21.4 percent of sales for 
comparable periods in the prior year.  The increase is attributable to 
the acquisition and development of the Boston Traders(R) brand.  

In fiscal 1993, the Company recorded a non-recurring pre-tax charge of $15.0
million which covered the costs associated with the closing of 15 of its 
poorest performing Designs stores.  Total costs of $9.6 million, 
comprised of $6.1 million of cash and $3.5 million of noncash costs, to 
close the 15 stores were less than the original pre-tax estimate, primarily 
due to favorable negotiations with landlords.  A portion of the remaining 
reserve of $5.4 million was recognized in the first quarter of fiscal 1995
and the remaining portion was recognized in the fourth quarter of fiscal
1994 as non-recurring pre-tax income.  

Depreciation and amortization expense of $2.7 million, $7.8 million and 
$10.3 million for the three, nine and twelve month periods increased by 
15.2 percent, 24.8 percent and 27.2 percent, respectively, as compared to the 
same periods in the prior year.  Depreciation and amortization expense 
reflected the capital expenditures associated with new store openings, 
the Company's new corporate offices, the upgrade of information and 
technology systems hardware and merchandising management software.

Interest expense was $46,000 and $67,000 in the third quarters of fiscal 1996
and fiscal 1995, respectively.  This reduction was attributable to the 
decrease in the average borrowing balance.  For the nine month year to date 
period interest expense decreased to $134,000 from $154,000 in the prior 
period.  On a rolling 12 month basis, interest expense increased to $176,000 
as compared to $173,000 in the prior period.  The increase is attributable 
to interest payments made in connection with the non-negotiable promissory 
note issued in conjunction with the acquisition of certain assets of Boston 
Trading, Ltd., Inc. in May 1995.  There were no borrowings under the Company's
revolving credit facility during the first nine months of fiscal 1996.

Interest income for the third quarter was $325,000 compared to $393,000 
in the third quarter of fiscal year 1995.  The decrease in interest income is
attributable to lower investment balances compared to the prior year.  For 
the nine month and rolling twelve month periods interest income of $905,000 
and $1.4 million decreased compared with $1.2 and $1.5 million, respectively, 
for the same periods last year.  This decrease was due to lower average 
investment balances as compared to the prior year. 

Net income for the third quarter of fiscal year 1996 was $4.7 million or 
$0.30 per share, compared with net income of $5.0 million, or $0.32 per share,
for the third quarter in the prior fiscal year.  For the nine month period 
ended November 2, 1996, the Company reported net income of $4.1 million, 
or $0.26 per share compared with $7.8 million, or $0.50 per share, for the 
corresponding period in the prior year.  The results for the nine months ended 
October 28, 1995 included the recognition of $2.2 million, or $0.08 per 
share, of nonrecurring pretax income related to the fiscal 1993 restructuring 
program as more fully described above.

Net income, on a rolling 12 month basis, was $6.0 million, or $0.38 per share,
as compared with $16 million, or $1.04 per share in the prior comparable 
period.  Net income for the rolling twelve month period ended October 28, 
1995 included the impact of restructuring income of $5.4 million or $0.20 
per share.  

SEASONALITY

The Company's business is seasonal, reflecting increased consumer buying 
in the "Fall" and "Holiday" seasons.  Historically, the second half of 
each fiscal year provides a greater portion of the Company's annual sales and 
operating income.

LIQUIDITY AND CAPITAL RESOURCES

The following discussion of the Company's liquidity, capital resources and
capital expansion plans includes certain forward-looking information.  Such
forward-looking information requires management to make certain estimates and
assumptions regarding the Company's expected strategic direction and the 
related effect of such plans on the financial results of the Company.  
Actual results and strategic directions may differ from those estimates 
and assumptions.  The Company encourages readers of this information to 
refer to the Company's Current Report on Form 8-K, previously filed with 
the United States Securities and Exchange Commission on April 30, 1996, 
which identifies certain risks and uncertainties that may impact the 
future earnings and direction of the Company.

The Company's primary cash needs are for operating expenses, including cash
outlays associated with the development of the Boston Traders(R) branded
product line, seasonal inventory purchases and capital expenses for
information technology, new and remodeled stores and acquisitions.

WORKING CAPITAL AND CASH FLOWS

To date, the Company has financed its working capital requirements and 
expansion program with cash flow from operations, borrowings and proceeds 
from common stock offerings.  Cash provided by operations for the first 
nine months of fiscal 1996 was $11.4 million as compared to cash provided 
for operations of $10.4 million for the comparable nine month period in 
the prior fiscal year.  The Company's working capital at November 2, 1996 
was approximately $64.5 million compared to approximately $60.0 million 
on October 28, 1995.  This increase primarily was attributable to the 
maturity of certain long-term investments.

At November 2, 1996 total inventories were $70.8 million, an increase of $7.0
million from the prior year.  This increase is primarily due to increased
availability of merchandise for the Company's Levi's(R) Outlet by Designs 
stores and new OLS Partnership Levi's(R) Outlet stores, offset partially 
by a reduction in inventory due to closed stores as well as continued efforts 
by the Company to manage inventory levels.

The Company's trade payables to Levi Strauss & Co., its principal vendor,
generally are due 30 days after the date of invoice.  Variations in the 
amount of trade payables outstanding at the end of different periods relate 
to the timing of purchases.  In the second quarter of fiscal 1995, the 
Company began sourcing its own merchandise with various off-shore and 
domestic vendors.  To date, the Company makes payments to these vendors 
through the issuance of letters of credit, which require payment upon 
shipment of merchandise.  The Company anticipates that the use of this 
payment method will be proportionate to its Boston Traders(R) product 
purchases.  

On July 24, 1996, the Company entered into an amended and restated credit
agreement (the "Credit Agreement") with BayBank, N.A. and State Street Bank
and Trust Company under which the banks established a credit facility for the
Company.  This credit facility, which terminates on June 30, 1999, consists of:
(i) a revolving line of credit permitting the Company to borrow up to $15
million, and (ii) a commercial and trade letters of credit facility under 
which letters of credit, in aggregate amounts up to $45 million, may be 
issued for the Company's inventory purchases.  Under the revolving line of 
credit portion of the facility, the Company has the ability to issue 
standby letters of credit up to a total of $750,000.  Loans made under this 
portion of the facility bear interest, subject to adjustment, at BayBank, 
N.A.'s prime rate or LIBOR-based fixed rate.  The Company may increase 
the letters of credit portion of the facility in increments of $15 million 
up to a total of $45 million.  The terms of the Credit Agreement require 
the Company to maintain specific net worth, inventory turnover and cash 
flow ratios.  At November 2, 1996, the Company had outstanding letters of 
credit totaling approximately $7.1 million.

During the third quarter of fiscal 1996 the Company entered into a 
Credit Agreement (the "OLS Credit Agreement") with the OLS Partnership (as 
defined below) and Levi's Only Stores, Inc. under which the Company and Levi's
Only Stores, Inc. are committed to make advances to the OLS Partnership (as 
defined below) in the amounts of up to $3.5 million and $1.5 million,
respectively.  This credit facility bears interest at BayBank, N.A.'s prime 
rate and terminates on September 30, 1997 unless terminated earlier pursuant
to other provisions of the OLS Credit Agreement.  This Agreement provides
that there will be no unpaid credit advances outstanding on the last day of
the fiscal year.  There were no credit advances outstanding under this
facility as of November 2, 1996.

During the third quarter of fiscal 1995, the Company announced that its Board 
of Directors authorized the repurchase of up to 2 million shares of the 
Company's common stock.  During fiscal year 1996, the Company has repurchased
and, as of November 2, 1996, held in treasury 120,500 shares at a cost of
$776,000.  During fiscal year 1994, the Company repurchased and 
retired 260,000 shares at a total cost of $2,050,000.  These shares were 
accounted for as a reduction in common stock and additional paid in capital.

On January 28, 1995, Designs JV Corp., a wholly-owned subsidiary of the 
Company, and a subsidiary of Levi's Only Stores, Inc., a wholly-owned 
subsidiary of Levi Strauss & Co., entered into a partnership agreement 
(the "Partnership Agreement") to sell Levi's(R) brand products and 
jeans-related products.  The joint venture that was established by the 
Partnership Agreement is known as The Designs/OLS Partnership (the "OLS 
Partnership").  The term of the joint venture is ten years; however, the 
Partnership Agreement contains certain exit rights that enable either 
partner to buy the other partner's interest or sell its own interest, 
in the joint venture after five years.  The OLS Partnership may open up 
to thirty-five to fifty Original Levi's(R) Stores(TM) and Levi's(R) Outlet 
stores throughout eleven Northeast states and the District of Columbia
through the end of fiscal 1999.  At the end of the third quarter of fiscal 
1996 the Partnership owned and operated eleven Original Levi's(R) Stores(TM) 
and ten Levi's(R) Outlet stores.

It is the intention of the partners in the joint venture that the OLS
Partnership's working capital and funds for its future expansion will 
come from its operations, capital contributions, loans from the partners 
and borrowings from third parties.  During the third quarter of fiscal 1995, 
the partners made cash capital contributions totaling $5.2 million to 
the OLS Partnership.

In June 1994, Levi Strauss & Co. advised the Company that it did not see any
additional growth in the Levi's(R) Outlet by Designs store format, other than
new outlet stores that might be opened by the OLS Partnership.  As such, the
Company does not currently plan to open any Levi's(R) Outlet by Designs stores
during the remainder of fiscal 1996.  In addition, the OLS Partnership has
opened and is expected to open its own Levi's(R) Outlet stores, which may 
impact the availability of goods to the Company's Levi's(R) Outlet by Designs
stores.

CAPITAL EXPENDITURES
In the second quarter of fiscal 1995, the Company acquired certain assets of
Boston Trading Ltd., Inc.  This acquisition was completed so that the Company
would own the Boston Traders(R) brand name, certain Boston Traders(R) outlet 
store assets, various trademark licenses and inventory.  The Company currently 
plans to use the Boston Traders(R) brand to transition from being a single 
vendor retailer to a vertically integrated retailer featuring the Boston 
Traders(R) brand and select Levi Strauss & Co. brands.  Barring 
unforeseen circumstances, the Company plans to open five new Boston Trading 
Co.(SM) stores in the first quarter of 1997, which will predominantly feature 
Boston Traders(R) brand product.  

During the first nine months of fiscal 1996, the Company remodeled seven
Levi's(R) Outlet by Designs stores and one Boston Traders(R) outlet store.
Total cash outlays of $11.1 million and $13.8 million during the first nine
months of the fiscal year 1996 and 1995 respectively, represent the costs 
of new and remodeled stores, relocation of the Company's corporate offices, 
as well as other corporate capital spending during the periods.

The Company continually evaluates discretionary investments in new projects 
that may complement its existing business.  Further, as leases expire, 
the Company continues to evaluate the performance of its existing stores.  
As a result of this process, certain store locations could be closed or 
relocated within a shopping center in the future.

The Company expects that cash flow from operations, short-term borrowings and
available cash will enable it to finance its current working capital, 
remodeling and expansion requirements during the remainder of fiscal 1996.


      
Part II.  Other Information

ITEM 1.   Legal proceedings

The Company is a party to litigation and claims arising in the normal 
course of its business.  Barring unforeseen circumstances, management 
does not expect the results of these actions to have a material adverse 
effect on the Company's business or financial condition.

ITEM 6.   Exhibits and Reports on Form 8-K

          A. Reports on Form 8-K:

          The Company reported under item 5 on Form 8-K, dated August 7,
          1996, that on July 24, 1996 the Company entered into an Amended
          and Restated Credit Agreement among the Company, BayBank, N.A.
          and State Street Bank and Trust Company.
          
          The Company reported under item 5 on Form 8-K, dated October
          11, 1996, that the timing and price of additional repurchases
          of shares of common stock, under the Company's stock repurchase
          program adopted in October 1994, will be determined in the
          discretion of management of the Company based upon market
          conditions and the price of such shares.
          
          B.  Exhibits:

3.1   Restated Certificate of Incorporation of the Company,
      as amended (included as Exhibit 3.1 to Amendment No. 3
      to the Company's Registration Statement on Form S-1
      (No. 33-13402), and incorporated herein by reference).      *

3.2   Certificate of Amendment to Restated Certificate of
      Incorporation, as amended, dated June 22, 1993 (included
      as Exhibit 3.2  to the Company's Quarterly Report on Form
      10-Q dated June 17, 1996, and incorporated herein by
      reference).                                                 *

3.3   Certificate of Designations, Preferences and Rights of a
      Series of Preferred Stock of the Company establishing
      Series A Junior participating Cumulative Preferred Stock
      dated May 1, 1995 (included as Exhibit 3.2 to the 
      Company's Annual Report on Form 10-K dated May 1, 1996, 
      and incorporated herein by reference).                      *

3.4   By-Laws of the Company, as amended (included as Exhibit
      3.1 to the Company's Quarterly Report on Form 10-Q dated
      December 12, 1995, and incorporated herein by reference).   *

4.1   Shareholder Rights Agreement dated as of May 1, 1995
      between the Company and its transfer agent (included
      as Exhibit 4.1 to the Company's Current Report on Form
      8-K dated May 1, 1995, and incorporated herein by
      reference).                                                 *

10.1  1987 Incentive Stock Option Plan, as amended (included
      as Exhibit 10.1 to the Company's Annual Report on Form
      10-K dated April 29, 1993, and incorporated herein by
      reference).                                                 *

10.2  1987 Non-Qualified Stock Option Plan, as amended
      (included as Exhibit 10.2 to the Company's Annual Report
      on Form 10-K dated April 29, 1993, and incorporated
      herein by reference).                                       *

10.3  1992 Stock Incentive Plan, as amended (included as
      Exhibit A to the Company's definitive proxy
      statement dated May 10, 1994, and incorporated
      herein by reference).                                       *

10.4  Senior Executive Incentive Plan effective for the fiscal
      year ending February 1, 1997 (included as Exhibit
      10.4 to the Company's Quarterly Report on Form 10-Q dated
      September 17, 1996, and incorporated herein by reference).  *

10.5  License Agreement between the Company and Levi Strauss
      & Co. dated as of April 14, 1992 (included as Exhibit
      10.8 to the Company's Annual Report on Form 10-K dated
      April 29, 1993, and incorporated herein by reference.)      *

10.6  Amended and Restated Credit Agreement among the
      Company, BayBank, N.A., and State Street
      Bank and Trust Company dated as of July 24, 1996
      (included as Exhibit 10.1 to the Company's Current
      Report on Form 8-K dated August 7, 1996, and
      incorporated herein by reference).                          *

10.7  Consulting Agreement between the Company and
      Stanley I. Berger dated December 21, 1994 (included
      as Exhibit 10.7 to the Company's Annual Report on
      Form 10-K dated April 28, 1995, and incorporated
      herein by reference).                                       *

10.8  Participation Agreement among Designs JV Corp.
      (the "Designs Partner"), the Company, LDJV Inc.
      (the "LOS Partner"), Levi's Only Stores, Inc. ("LOS"),
      Levi Strauss & Co. ("LS&CO") and Levi Strauss
      Associates Inc. ("LSAI") dated January 28, 1995
      (included as Exhibit 10.1 to the Company's Current
      Report on Form 8-K dated April 24, 1995, and
      incorporated herein by reference).                          *

10.9  Partnership Agreement of The Designs/OLS Partnership
      (the "OLS Partnership") between the LOS Partner and
      the Designs Partner dated January 28, 1995 (included
      as Exhibit 10.2 to the Company's Current Report on Form
      8-K dated April 24, 1995, and incorporated herein by
      reference).                                                 *

10.10 Glossary executed by the Designs Partner, the Company,
      the LOS Partner, LOS, LS&CO, LSAI and the OLS Partnership
      dated January 28,1995 (included as Exhibit 10.3 to
      the Company's Current Report on Form 8-K dated April 24,
      1995, and incorporated herein by reference).                *

10.11 Sublicense Agreement between LOS and the LOS Partner
      dated January 28, 1995 (included as Exhibit 10.4
      to the Company's Current Report on Form 8-K dated
      April 24, 1995, and incorporated herein by reference).      *

10.12 Sublicense Agreement between the LOS Partner and the
      Partnership dated January 28, 1995 (included as Exhibit
      10.5 to the Company's Current Report on Form 8-K dated
      April 24, 1995, and incorporated herein by reference).      *

10.13 License Agreement between the Company and the OLS
      Partnership dated January 28, 1995 (included as
      Exhibit 10.6 to the Company's Current Report on Form
      8-K dated April 24, 1995, and incorporated herein
      by reference).                                              *

10.14 Administrative Services Agreement between the Company
      and the OLS Partnership dated January 28, 1995 (included
      as Exhibit 10.7 to the Company's Current Report on Form
      8-K dated April 24, 1995, and incorporated herein by
      reference).                                                 *

10.15 Credit Agreement among the Company, LOS and the OLS
      Partnership dated as of October 1, 1996.

10.16 Asset Purchase Agreement between LOS and the Company
      relating to the stores located in Minneapolis, Minnesota
      dated January 28, 1995 (included as Exhibit 10.9 to the
      Company's Current Report on Form 8-K dated April 24,
      1995, and incorporated herein by reference).                *

10.17 Asset Purchase Agreement between LOS and the Company
      relating to the store located in Cambridge, Massachusetts
      dated January 28, 1995 (included as Exhibit 10.10 to the
      Company's Current Report on Form 8-K dated April 24,
      1995, and incorporated herein by reference).                *

10.18 Asset Purchase Agreement among Boston Trading Ltd., Inc.,
      Designs Acquisition Corp., the Company and others dated
      April 21, 1995 (included as 10.16 to the Company's
      Quarterly Report on Form 10-Q dated September 12,
      1995, and incorporated herein by reference).                *

10.19 Non-Negotiable Promissory Note between the Company
      and Atlantic Harbor, Inc., formerly known as Boston
      Trading Ltd., Inc., dated May 2, 1995 (included as
      10.17 to the Company's Quarterly Report on Form
      10-Q dated September 12, 1995, and incorporated 
      herein by reference).                                       *

10.20 Employment Agreement dated as of October 16, 1995
      between the Company and Joel H. Reichman (included as
      Exhibit 10.1 to the Company's Current Report on Form 8-K
      dated December 6, 1995, and incorporated herein by
      reference).                                                 *

10.21 Employment Agreement dated as of October 16, 1995
      between the Company and Scott N. Semel (included as
      Exhibit 10.2 to the Company's Current Report on Form 8-K
      dated December 6, 1995, and incorporated herein by
      reference).                                                 *

10.22 Employment Agreement dated as of October 16, 1995
      between the Company and Mark S. Lisnow (included as         
      Exhibit 10.3 to the Company's Current Report on Form 
      8-K dated December 6, 1995, and incorporated herein 
      by reference).                                              *

10.23 Employee Separation Agreement dated as August 7, 1996
      between the Company and William D. Richins (included 
      as Exhibit 10.26 to the Company's Quarterly Report on 
      Form 10-Q dated September 17, 1996, and incorporated 
      herein by reference).                                       *

11.  Schedule of Earnings Per Share

27.  Financial Data Schedule

99.  Report of the Company dated April 30, 1996 concerning
     certain cautionary statements of the Company to be taken
     into account in conjunction with the consideration and
     review of the company's publicly disseminated documents
     (including oral statements made by others on behalf of the  
     Company) that include forward looking information (included
     as Exhibit 99 to the Company's Current Report on Form 8-K
     dated April 30, 1996, and incorporated herein by
     reference).                                                 *

*     Previously filed with the Securities and Exchange Commission.



Pursuant to the requirements of the Securities Exchange Act of 1934, the
Registrant has duly caused this report to be signed on its behalf by the
undersigned thereunto duly authorized.


                                       DESIGNS, INC.



                                       By: /s/ Carolyn R. Faulkner
                                           -----------------------
                                           Carolyn R. Faulkner,
                                           Chief Financial Officer


Dated: December 17, 1996