(front cover)
HILB, ROGAL AND HAMILTON COMPANY

(Photograph of magnifying glass with the caption: "A New Focus")

1996
Annual Report



          Contents
     1    Financial Highlights
     2    Letter to Shareholders
     5    A New Focus
     13   Financial Section
     27   Directors and Officers
     28   Agency Locations
     29   General Information

          (Map of the United States and Canada showing HRH agency and 
           branch locations)

Financial Highlights
HILB, ROGAL AND HAMILTON COMPANY & SUBSIDIARIES

(in millions of dollars, except per share amounts)

(Bar graphs reflecting the following financial information below)
 
                         1996      1995     1994     1993     1992      

Total Revenues          $ 158     $ 148    $ 141    $ 142    $ 140

Net Income               11.4      11.8     11.4      8.3      8.6

Net Income Per
  Common Share            .85       .82      .77      .57      .65

Dividends Per
  Common Share           .605       .57      .50      .45      .41
 


Our Business
Hilb, Rogal and Hamilton Company serves as an intermediary
between our clients-who are traditionally the mid-size, Main
Street businesses of the nation-and insurance companies that
underwrite clients' risks. With
69 agencies located in 16 states and five Canadian
provinces, Hilb, Rogal and Hamilton Company is able to
assist clients in transferring their risks in areas such as
property and casualty, employee benefits and other areas of
specialized risk exposure. Revenues are derived primarily
from commissions received from insurance companies with whom
client risk is placed. Support services related to risk
transfer transactions are an additional revenue source. As
an industry leader, the Company expands its business by
developing new clients, providing additional services to
current clients and maintaining a focused merger and
acquisition strategy.

(This section includes a photograph of Robert H. Hilb, Chairman and
Chief Executive Officer)

To Our Shareholders
A year ago, I had the pleasure of reporting to you that our
Company experienced improved performance, even in the midst
of very difficult market conditions. At that time, I also
told you that the Company was positioned for steady growth
and was an excellent choice for long-term investment.
     Some things never change.
     Though 1996 brought little relief from the soft market
conditions that have dominated our industry for more than a
decade, Hilb, Rogal and Hamilton Company achieved
satisfactory financial performance again in 1996. Revenues
were $158.2 million-a solid 6.8% increase over 1995.
Although our earnings decreased 3.6% to $11.4 million, the
Company's earnings per share increased from $.82 per share
in 1995 to $.85 in 1996. We believe these results are a
testament to the continued success of our Company's well-
established financial and operational strategies.
     Yet even while many things remained constant for our
Company in 1996, others began changing in significant ways.
As part of our ongoing commitment to enhance shareholder
value, we began leveraging the Company more aggressively
last year. Partly due to this strategy, we were able to
continue the execution of our stock buyback program, with
total purchases in excess of 800,000 shares. We reduced our
number of shares outstanding from 13.7 million at December
31, 1995 to 13.3 million in 1996. This is quite an
accomplishment. During the fourth quarter of 1996, our
annual dividend rate was increased from $.60 per share to
$.62. Our Company continues to provide the highest return in
the industry. And as long as we believe our stock is
undervalued, we will continue this aggressive reinvestment
policy.
     Several acquisitions were made during 1996. A total of
15 agencies were purchased during the year, with significant
acquisitions made in the United States (Moline, New Haven,
Birmingham and Ontario) and in Canada (Manitoba). These
acquisitions will fit well within our Company's new regional
infrastructure, which is now beginning to improve the way we
deliver services and products to our base of current and
prospective clients. A divestiture was made in 1996 as well,
when we completed the sale of our New Jersey office. This
action is consistent with our strong desire to constantly
review our operations in order to maximize our return on
assets and our value to shareholders. I invite you to read
more about the progress of our Company's new operational
focus in the following pages of this report.
     1996 also brought one major management change to our
Company. In late November, I announced my plans for
retirement. Though I will continue as Chairman of the Board,
Andy Rogal, our current President and Chief Operating
Officer, will assume the position of Chief Executive Officer
at our annual directors' meeting in May of this year. Andy
clearly has the ability, enthusiasm and experience needed to take the
Company into the future. I have every confidence that this
orderly transition of leadership will ensure Hilb, Rogal and
Hamilton Company's continued success.
     Since the Company's inception in 1982, we have
accomplished many great things. What started as a $15
million revenue system has grown to more than ten times that
size. In just fifteen years, we have acquired or merged with
over 160 agencies, making us the 9th largest agency network in the United
States and the 16th largest in our business worldwide.
Taking the Company public in 1987 was a major step towards
financial success and our move to the New York Stock Exchange in 1992
signaled that we had finally become one of the nation's top
insurance brokerages. Since that time, we have repaid the
original loan required to launch our business, have taken
the Company outside of the United States into the provinces
of Canada and have created an operating structure that will
provide greater value for our shareholders and our clients.
     Of course, we could have never achieved these things
without the support of our Company's talented management and
employees. The people of Hilb, Rogal and Hamilton Company
have made our business what it is today. Their winning
attitudes and commitment to excellence have enabled us to
build a viable organization that is capable of creating
value on all levels. That is something of which everyone
in our Company can be proud.
     Change is good-for our industry, for our business and
for our people. We have built a strong business based on
sound, conservative principles. Now it is time to take the
Company to the next level.
     By providing better service, diversifying our products
and acquiring only agencies that fit within our Company's
financial and operational strategies, we will be able to
enhance the level of value for our shareholders, our clients
and our employees. And with the continued support of
investors like you, Hilb, Rogal and Hamilton Company will
meet the challenges of the future with the same level of
success with which we've met the challenges of the past.

               Sincerely,

               Robert H. Hilb
               Chairman and Chief Executive Officer

(This section includes a photograph of Andrew L. Rogal, President
and Chief Operating Officer.)

This is an exciting time for Hilb, Rogal and Hamilton
Company. In an industry besieged by adverse market
conditions and fierce competitive pressures, we
have experienced remarkable success. Thanks to the exemplary
leadership of Bob Hilb, we have become one of the largest
insurance intermediaries in the nation. His vision and
dedication have been the driving forces behind our growth
and financial success. Under Bob's guidance, the transition
to new management has taken an orderly course.
     In the latter part of 1995, we began consolidating the
majority of our offices into larger, regional business units
to position the Company to compete successfully in our industry
environment. We have completed the first stage of our
operational plan and have a strong platform on which to
build greater value for our shareholders, our clients and
our employees. It is now time to move to the next level of
our plan by integrating and rationalizing these larger
operating units. The re-creation of
our operating structure has generated much momentum and
excitement within our Company-creating an incredible
opportunity for HRH.
     1997 will bring an intensified focus on our Company's
operations. Our decision making will be value-driven and
more strategically focused within this new operating
structure. We will be guided by a real commitment to excellence and to
the development of professional, highly-trained employees
who can contribute to our growth and to our ability to
reduce redundancies and increase efficiencies throughout the
organization. By providing better and more valuable services
to our clients, we will generate higher revenues and profits
for all of our HRH constituencies.
     Our goal is to become the premier mid-market insurance
and risk management intermediary in North America. I believe
this is well within our reach. There is a new spirit of
enthusiasm within our Company. We look forward to focusing
this energy in new and profitable ways.

               Sincerely,

               Andrew L. Rogal
               President and Chief Operating Officer


(Photogragh of a magnifying glass with the following enclosed caption:
Expanded Service Capabilities, Regionalization, Commitment to Sales,
Consolidating Efficiencies, Mergers & Acquisitions, Shared Resources.)



(Photogragh of Bradley P. Druehl, Regional Coordinator, California Region
and following captions.)

California Region
Offices:  11
Employees: 223
1996 Revenue Generated:  $23.2 Million

"Regionalization was completely new for this   Company, but
it made excellent business   sense. We're now able to build
a regional   structure that can better respond to the
diverse needs of our clients."

     -    Bradley P. Druehl
          Regional Coordinator
          California Region

In the past, Hilb, Rogal and Hamilton Company acted as a
true agency system comprised of dozens of independent
agencies. Though they functioned under the Company's name,
these agencies operated in a decentralized and relatively
isolated manner, which curtailed the sharing of resources
needed to provide the increasingly sophisticated services
and products required by the Company's base of upper mid-
market clients and prospective clients.
     Because these individual operating units also lacked
the resources and revenue base required to be
institutionally meaningful to insurance companies and other
trading partners, they had no advantage over competing
businesses. Essentially, these small agency operations-as
high quality as they were-were subject to the same
relentless pressures on business and
bottom line that have caused the continuing tide of
consolidation in our industry.
     Therefore, in late 1995, HRH made a decision to
consolidate the majority of these agencies into five well-
defined U. S. regions: the Mid-Atlantic (which stretches
from Pennsylvania to Virginia), Alabama/ Georgia, Florida,
Texas and California. Each of these regions was assigned a
coordinator who has been empowered to develop individual
strategies that meet the regions' unique needs.
     The creation of this regional system marked a
significant departure from HRH's previous operating
structure. Soon after, each region began developing its own
strategic plan, suited to the local environment and
marketplace, and designed to coordinate and focus all sales
and service activities. Because of the high level of
flexibility afforded to the regions, they may almost be
viewed as five smaller "companies" working within HRH's
national structure.
     By developing these regional operating units, HRH has
created more effective profit centers that can respond
better to the needs of clients and deal better with trading
partners than the individual agencies could. "For the first
time, we're able to distribute special programs and develop
new niche markets on a regional basis," said Brad Druehl, regional coordinator
for California. "Finally, businesses and insurance carriers
are seeing us for the large, national company that we've
always been."



(Photograph of Richard E. Simmons, III, Regional Coordinator,
Alabama/Georgia Region, and following captions.)

Alabama/Georgia
Offices:  7
Employees:  256
1996 Revenue Generated:  $21.7 Million

"In the regional structure, we have been able
to leverage our relationships with our insur-
ance carriers. By giving a smaller number of   companies a
greater portion of our business,   we receive significantly
enhanced contracts."

     -    Richard E. Simmons, III
          Regional Coordinator
          Alabama/Georgia Region

After just a short period of operation, our regions are now
beginning to reap the benefits of acting as cohesive,
coordinated operating units. Perhaps the most significant
advantage created by the regionalization of our offices is
the increasing number of strategic relationships made
possible by the consolidation of revenue.
     In the past, individual agencies did not have the
buying power to attract enhanced contracts with insurance
carriers. Yet when negotiated on a regional basis, insurance
carriers are more likely to provide our Company superior
contracts that often include override commissions. In this
way, our Company's regions are leveraging their
relationships with their insurance carriers.
     The Alabama/Georgia region is just one of many that is
experiencing the success of regionalization on contract
negotiations. "Insurance companies are looking for growth,"
said regional coordinator Richard Simmons. "They want
brokers who can deliver larger volumes. Our region has
nearly $200 million of consolidated premiums and that gets
people's attention. We have found that when we approach the
insurance carriers collectively, we have much more clout
than we did when we were operating as individual agencies."
Indeed, all of HRH's regions have begun to
consolidate contracts with carriers and most have
experienced a high degree of success.
     Yet consolidating efficiencies go much further than
just contract negotiations with insurance carriers. By
consolidating other services on a regional basis, many
regions are making significant reductions in expenses. Some
regions have gone so far as to contract with one vendor to
provide office supplies and other regions are consolidating
trade association memberships.
     "We've also reduced the level of redundancy
in our region by sharing expertise and services throughout
the area," said Simmons. "For instance, instead of having
three offices develop their own directors and officers
liability expertise, we are able to export one specialist
throughout the region. That helps us to increase revenue
with very minimal expense. It also saves a lot of time and
energy for our producers-time they can spend servicing our clients with
new products."



(Photogragh of Jay C. Adams, Jr., Regional Coordinator, Florida
Region and the following captions.)

Florida Region
Offices:  6
Employees:  176
1996 Revenue Generated:  $16.6 Million

"What we've done is to concentrate on
providing more services such as loss control   and
workers' compensation claims manage-
ment. Our clients have been very receptive   to these
value-added services."

     -    Jay C. Adams, Jr.
          Regional Coordinator
          Florida Region

It's no secret that the "good old days"-when insurance deals
were made over dinner or during a round of golf-are over.
Today's mid-market, Main Street businesses require much more
than simple
policies and an occasional outing with the insurance agent.
These clients need professional risk management and other
important loss control services.
     Throughout each of HRH's regions, an effort is being
made to increase the number of services available to
clients. Though our Company has traditionally been a
provider of property and casualty insurance, the number of
expanded services offered through our agency offices has
grown rapidly. Claims management, loss control, employee
benefits and other fee-for-
service product lines have been developed for use
in HRH's many offices.
     The regionalization of HRH's agency system has made it
much easier for our producers to provide these value-added
services. For the first time, the Company is able to deploy
across a large regional
revenue stream coordinated services and an expanded product
mix that small, independent agencies cannot offer. Exporting
talents and specialty programs throughout regions enables
our producers to bring
in ready-made services that they may not have been able to
provide by themselves. Through regional meetings, internal
communications and the distribution of resource lists,
producers are given the opportunity to share ideas and
concepts that will help them serve our clients better.
     Many regions have even hired specialists who
can provide much needed support to local producers.
"We added a regional claims administrator to our staff,"
said Jay Adams, who coordinates the Florida region. "This
person has become an important advocate for our clients by
helping them to better manage their workers' compensation
claims costs. He is also able to review older claims for
clients and prospects in order to reduce their outstanding
reserves and bring these claims to closure."
     By deploying these additional services in the
context of the regional infrastructure, HRH is able to offer
its clients all the benefits of a large, national broker,
while maintaining the level of personal
service traditionally provided by the smaller, independent
firms. "We've really just gotten started,"
said Adams. "We plan to provide more and better
services in the near future."



(Photograph of Jack P. McGrath, Regional Coordinator, Mid-Atlantic
Region and following captions.)

Mid-Atlantic Region
Offices:  8
Employees:  335
1996 Revenue Generated:  $33.9 Million


"Through regional sales meetings, pooled   resources and a
greater focus on sales training   and education, we've given
our producers many   more tools for success. Now they have
better   capabilities to increase revenue."

     -    Jack P. McGrath
          Regional Coordinator
          Mid-Atlantic Region

Along with our Company's dedication to a regional operating
system comes a renewed commitment to creating a stronger,
more profitable sales organization. Since market conditions
have shown no signs of improvement over the last decade, HRH
is beginning to focus on selling more products and services
to a wide range of clients.
     This commitment to sales is manifesting itself in
a variety of ways. Many regions have contracted with outside
consultants to provide sales education and training to all
producers within the region. Most of these seminars have
been focused on transforming producers from commodity
sellers to consultative salespeople. Through a consultative
sales approach, producers can offer much more than low price
commodities. Thanks to the variety of services that are now
available through the regional organization, producers can
more easily position themselves as
full-service consultants to mid-market businesses.
     Because the majority of mid-market businesses do not
employ full-time risk managers or insurance buyers, they can
greatly benefit from a professional who is able to advise
them on a wide variety of
matters-from property and casualty insurance to loss control
and employee benefits. "In the past, stand-alone profit
centers had individual salespeople who had no other services
available to them outside of their own expertise," said Mid-
Atlantic regional coordinator Jack McGrath. "Now we've
raised their sights, because we've given them many more
services to sell."
     While sales training and education are helping
producers throughout the nation to be much more successful,
account retention programs are helping them maintain the
business once it is obtained. "We want to ensure that once
we win a client, we will be able to provide their business
with all the services they need," said McGrath. "Retaining
their business
is our number one priority."
     Incentive programs on all levels of the regional
structure are also helping the Company to encourage
increased sales productivity. And as the level of regional
cooperation continues to increase, the Company expects to
see continued increases in
sales to current and prospective clients.
to current and prospective clients.



(Photograph of S. Loyd Neal, Jr., Regional Coordinator, Texas
Region and the following captions.)

Texas Region
Offices:  10
Employees: 269
1996 Revenue Generated:  $23.4 Million


"In Texas, we continue to need a well-defined
merger and acquisition strategy in order to
be a better player in the state. But it's
important that we only acquire businesses
that fit within our strategy."

     -    S. Loyd Neal, Jr.
          Regional Coordinator
          Texas Region

Hilb, Rogal and Hamilton Company was built through an
aggressive merger and acquisition strategy. Since 1982, more
than 160 independent agencies have been acquired.
In the past, these transactions
were an excellent way for the Company to build its revenue
base in anticipation of a change in the insurance pricing
cycle. Unfortunately, that change has yet to occur, and many
believe that any future change will not be as significant as
in the past.
     As part of our new focus on creating shareholder value
through operations, HRH will pursue a less aggressive merger
and acquisition strategy in the future. Though acquisitions
will clearly continue, they will be less frequent and more
selective than in the past. This redefinition of strategy
will enable the Company to focus more completely on building
a stronger, more operationally sound organization.
     When acquisitions do occur, they will do so in the
context of the Company's regional strategies. The regions
themselves will be given more control over merger and
acquisition activity. If they feel that an acquisition is
necessary to fulfill needs within the region, the Company
will take action to secure the agency in question. Likewise,
if an agency being considered for acquisition does not fit the operating
strategies for the region, no transaction will occur.
     "In order to reach our goals for profitability and
value-added enhancement in our region, we will need to bring
certain new locations into the HRH family," said Loyd Neal,
regional coordinator for Texas. "But there are other regions
in the Company that really don't need acquisitions. So this
strategy seems very appropriate for the Texas region."
     Divestiture of non-performing assets is another
important component of the Company's operational plans for
the future. If an agency is not profitable,
or is not contributing sufficiently to enhance shareholder
value, the Company will consider divesting
the agency in order to invest that capital back into
its operations. Through a commitment to carefully controlled
acquisitions and ongoing divestiture, Hilb, Rogal and
Hamilton Company will ensure improved operational value and
profitability.



(Photograph of Robert J. Hilb, President, Resource Group with the
following captions.)

Resource Group
Location:  Glen Allen, VA
Employees:  12

"As we continue to export specialist knowl-
 edge, we'll see additional growth. Mutual
 cooperation on all levels will clearly
 help us achieve our operational goals."

     -    Robert J. Hilb
          President
          Resource Group


Much of the success of Hilb, Rogal and Hamilton Company's
new focus on operations will be dependent upon the continued
sharing of ideas and resources throughout the entire organization.
One way to provide all HRH offices with the tools they need
to create better value is to offer a centralized support
team.
     To that end, HRH's Resource Group is dedicated to
developing vital products and support services for use
throughout the regions and in all offices. In 1996, the
Resource Group's commitment to providing value resulted in a
new focus on the creation of insurance products for
associations, affinity groups and homogenous industries. In
many ways, the development of such products is a reactive
process-driven by requests from the field. "We consider our
offices to be our initial clients," said Robert J. Hilb,
President of the Resource Group. "Since we do not operate as
a profit center, we've removed one of the barriers to
success. We're here to listen to what's needed and then to
provide the products necessary to gain the client's
commitment."
     The Resource Group has developed a wide variety of
products and services for HRH. Among them are a national
flood program, a product for installers of security systems
and an executive liability facility. "With the addition of
Lars Lindeqvist, our program director, we are better
equipped to help identify products within the system that
might be exportable and may eventually assist other HRH
offices," said Hilb. "The scope of our involvement ranges
from assisting in putting the product together and then
getting out of the way, to actually performing the
underwriting function at the Resource Group."
     Important market information is also gathered
by the Resource Group and distributed to everyone within the
Company. In this way, the Resource Group is able to ensure
that any potentially useful information makes its way into
the hands of the Company's sales force. "We're building a
firm that's comprised
of people who share the desire to grow-and we're acting
cohesively to create opportunities for our Company," said
Hilb. "The potential is tremendous."



"Within the Company, there is an enormous amount
 of enthusiasm about our new focus on operations.
 Our people are anxious to begin providing better
 value through the operating system we have created."

          -    Andrew L. Rogal
               President and Chief Operating Officer

Hilb, Rogal and Hamilton Company is functioning in a very
difficult operating environment. All commission-based
intermediaries struggle with the tremendous pressures that
have been created by a highly competitive pricing
environment and the vast capacity in the insurance company
marketplace. The challenge, then, is for our Company to find new ways to
expand our profit margins by developing an organization that
can identify and capitalize on new opportunities in an ever
changing industry.
     We believe that our Company's new focus on operations
will give us this capability. Our new focus is designed to
accomplish HRH's central goal of
creating better value for shareholders, clients and
employees, while also strengthening our position in the
marketplace.
     Clearly, our regionalization strategy is the best way
to develop the thriving entrepreneurial spirit needed to
create this higher level of success throughout the Company.
By acting together in well-coordinated operating units, our
regions will be able to function more effectively and more
efficiently. Through
consolidating efficiencies, value-added services and
a renewed commitment to creating a stronger sales
organization, HRH will begin to realize increased
revenues and greater bottom line profits-which are good for
our Company, and therefore, good for our shareholders.
     It is important to note that this new focus does not
mean that HRH will abandon the conservative strategies that
made the Company such a stable financial investment.
Instead, these strategies will simply be modified to fit the
Company's operational focus. Mergers and acquisitions will
continue, but will now be shaped and directed by the
regionalization strategies. Divestitures will be pursued if
they can enhance the margins and operating efficiency of our
franchise. Our Company will also continue to repurchase its
stock in order to generate returns that enhance shareholder
value.
     The resources at our disposal are impressive.
By tapping into the immense field of talent that exists
within our Company, we will make Hilb, Rogal and Hamilton's
name synonymous with value. We know that the people within
our organization have the |
abilities needed to create an even greater level of success
for HRH. Empowered by our operational strategy, they-and
your Company-will continue
to perform.






Selected Financial Data



Year Ended December 31                              1996           1995           1994           1993           1992
(in thousands, except per share amounts)

                                                                                                
Statement of Consolidated Income Data: 1
Commissions and fees                          $    153,968   $    141,555   $    132,914   $    137,662   $    137,296
Investment and other income2                         4,275          6,592          7,895          3,994          3,165
                                               -----------------------------------------------------------------------
Total revenues                                     158,243        148,147        140,809        141,656        140,461

Compensation and employee benefits                  88,406         82,761         78,311         82,470         81,940
Other operating expenses                            41,951         38,264         35,976         37,774         36,209
Amortization of intangibles                          7,596          6,966          6,436          6,581          6,558
Interest expense                                     1,245            559            812          1,270          1,821
Pooling-of-interests expense                                                         488            503            533
                                               -----------------------------------------------------------------------
Total expenses                                     139,198        128,550        122,023        128,598        127,061
                                               -----------------------------------------------------------------------
Income before income taxes                          19,045         19,597         18,786         13,058         13,400
Income taxes                                         7,639          7,768          7,394          4,765          4,809
                                               -----------------------------------------------------------------------
Net income                                    $     11,406   $     11,829   $     11,392   $      8,293   $      8,591
                                               =======================================================================
Net income per Common Share                   $       0.85   $       0.82   $       0.77   $       0.57   $       0.65
                                               =======================================================================
Weighted average number of shares outstanding       13,493         14,470         14,778         14,456         13,241
Dividends paid per Common Share               $      0.605   $       0.57   $       0.50   $       0.45   $       0.41

Consolidated Balance Sheet Data:
Intangible assets, net                        $     80,006   $     60,854   $     48,729   $     49,454   $     47,682
Total assets                                       181,475        163,249        158,895        160,922        151,992
Long-term debt, less current portion                27,196         11,750          3,173          7,249         15,110
Other long-term liabilities                          9,870          7,514          2,144          2,889          3,120
Total shareholders' equity                          55,298         56,646         66,430         64,157         38,152



1.   See Note J of Notes to Consolidated Financial
Statements for information regarding business purchase
transactions which impact the comparability of this
information. In addition, during the years ended December
31, 1993 and 1992, the Company consummated 6 and 9 purchase
acquisitions, respectively.

2.   During 1996, 1995, 1994, 1993 and 1992, the Company
sold certain insurance accounts and other assets resulting
in gains of approximately $1,856,000, $3,337,000,
$5,044,000, $1,735,000 and $1,138,000, respectively.



Management's Discussion and Analysis of
Financial Condition and Results of Operations

     The income of an insurance agency business such as the
Company is principally derived from commissions earned,
which are generally percentages of premiums placed with insurance
underwriters. Premium pricing within the insurance
underwriting industry has been cyclical and has displayed a
high degree of volatility based on prevailing economic and
competitive conditions. Decreases in premium rates result
directly in revenue decreases to the Company. Since 1987,
the property and casualty insurance industry has been in a
"soft market," during which the underwriting capacity of
insurance companies expanded, stimulating an increase in
competition and a decrease in premium rates and related
commissions and fees. The effect of the softness in rates on
the Company's revenues has been somewhat offset
by the Company's acquisitions and new business programs.
Management cannot predict the timing or extent of premium
pricing changes due to market conditions or their effects on
the Company's operations in the future, but believes that
the "soft market" conditions will continue into 1997.

Results of Operations
     Total revenues for 1996 were $158.2 million, an
increase of $10.1 million or 6.8% over 1995. For 1995, total revenues
were $148.1 million, an increase of $7.3 million or 5.2%
from 1994.
     Commissions and fees for 1996 were $154.0 million, or
8.8% higher than 1995. Approximately $14.7 million of
commissions and fees were derived from purchase acquisitions
of new insurance agencies. These increases were offset by
decreases of $2.2 million from the sale of certain offices
and accounts in 1996 and 1995.
     Commissions and fees for 1995 were $141.6 million, or
6.5% higher than 1994. Approximately $14.9 million of
commissions and fees were derived from purchase acquisitions
of new insurance agencies. These increases were offset by
decreases of $6.4 million from the sale of certain offices
and accounts in 1995 and 1994 and reductions in override
commissions of $1.2 million.
     Investment and other income decreased by $2.3 million
in 1996 and $1.3 million in 1995. These amounts include
gains of $1.9 million, $3.3 million and $5.0 million in
1996, 1995 and 1994, respectively, from the sale of certain
offices, insurance accounts and other assets.
     Total operating expenses for 1996 were $139.2 million,
an increase of $10.6 million or 8.3% from 1995. For 1995,
total operating expenses were $128.6 million, an increase of
$6.5 million or 5.3% from 1994.
     Compensation and employee benefits costs for 1996 were
$88.4 million, an increase of $5.6 million or 6.8% from
1995. Increases included approximately $7.1 million related
to purchase acquisitions offset by decreases of $1.1 million
related to offices sold in 1996 and 1995. Compensation and
employee benefit costs for 1995 were $82.8 million, an
increase of $4.4 million or 5.7% from 1994. Increases
include approximately $8.4 million related to purchase
acquisitions offset by decreases of $3.9 million related to
offices sold in 1995 and 1994.
     Other operating expenses for 1996 were $42.0 million,
or 9.6% higher than 1995. Increases relate primarily to
purchase acquisitions. Other operating expenses for 1995
were $38.3 million, or 6.4% more than 1994. Increases relate primarily
to purchase acquisitions offset in part by the sales of certain
offices in 1995 and 1994.
     Amortization expense primarily reflects the
amortization of expiration rights, an intangible asset
acquired in the purchase of insurance agencies. Amortization
expense increased by $630,000 or by 9.0% in 1996 and by
$530,000 or 8.2% in 1995 which is attributable to purchase
acquisitions consummated during 1996, 1995 and 1994 offset
by decreases from amounts which became fully amortized or
were sold in those years.
     The effective tax rates for the Company were 40.1% in
1996, 39.6% in 1995 and 39.4% in 1994. An analysis of the
effective income tax rates is presented in "Note G-Income
Taxes" of Notes to Consolidated Financial Statements.
     Over the last three years, inflationary pressure has
been relatively modest and did not have a significant effect on
the Company's operations.

Liquidity and Capital Resources
     Net cash provided by operations totaled $16.6 million,
$16.2 million and $19.7 million for the years ended December 31,
1996, 1995 and 1994, respectively, and is primarily
dependent upon the timing of the collection of insurance
premiums from clients and payment of those premiums to the
appropriate insurance underwriters.
     The Company has historically generated sufficient funds
internally to finance capital expenditures for personal
property and equipment. Cash expenditures for the
acquisition of property and equipment were $5.1 million,
$4.0 million and $2.2 million
in the years ended December 31, 1996, 1995 and 1994,
respectively. The timing and extent of the purchase of
investments is dependent upon cash needs and yields on
alternate investments and cash equivalents.
In addition, during 1996 and 1995,
total investments decreased by $4.2 million and $17.1
million, respectively, as the Company utilized these funds
for the repurchase of Common Stock of the Company.
Cash expenditures for the purchase of insurance agencies
accounted for under the purchase method of accounting amounted
to $9.7 million, $6.5 million and $9.7 million in the years
ended December 31, 1996, 1995 and 1994, respectively. Cash expenditures for
such insurance agency acquisitions have been funded
primarily through operations, from the proceeds of the sale
of Common Stock in 1993 and from long-term borrowings. In
addition, a portion of the purchase price in such
acquisitions may be paid through Common Stock and deferred
cash payments. Cash proceeds from the sale of certain
offices, insurance accounts and other assets totaled $2.5
million, $3.5 million and $7.9 million in the years ended December 31,
1996, 1995 and 1994, respectively. The Company did not have
any material capital expenditure commitments as of December
31, 1996.
     Financing activities utilized cash of $6.0 million,
$22.1 million and $13.3 million for the years ended December
31, 1996, 1995 and 1994, respectively, as the Company made
scheduled debt payments and annually increased its dividend rate. In
addition, during 1996, 1995 and 1994, the Company
repurchased 801,700, 1,336,820 and 172,360, respectively,
shares of its Common Stock under a stock repurchase program.
The Company is currently authorized to purchase an
additional 423,000 shares and
anticipates that it will continue to repurchase shares in
1997. The Company anticipates the continuance of its
dividend policy. The Company has a bank credit agreement for
borrowings of up to $30.0 million under loans due in 2002.
At December 31, 1996, there were loans of $23.0 million
outstanding under the agreement.
     The Company had a current ratio (current assets to
current liabilities) of 0.86 to 1.00 as of December 31,
1996. Shareholders' equity of $55.3 million at December 31,
1996 is decreased from $56.6 million at December 31, 1995
and the debt to equity ratio of 0.49 to 1.00 at December 31,
1996, is increased from the last year-end ratio of 0.21 to
1.00 due to the aforementioned purchase of Common Stock of
the Company and an increase in borrowings to $23 million
under the bank agreement used for insurance agency
acquisitions and the repurchase of Common Stock.
     The Company believes that cash generated from
operations, together with the proceeds from borrowings, will
provide sufficient funds to meet the Company's short and
long-term funding needs.




Consolidated Balance Sheet




December 31                                                        1996               1995
                                                                                           
ASSETS
CURRENT ASSETS
     Cash and cash equivalents, including $11,260,000 and
          $10,104,000, respectively,of restricted funds      $    19,774,374 $   17,020,706
     Investments                                                   5,088,020     11,154,673
     Receivables:
          Premiums, less allowance for doubtful accounts of
          $2,445,000 and $1,772,000,respectively                  41,453,677     41,707,706
          Other                                                    6,122,612      4,794,396
                                                             ------------------------------
                                                                  47,576,289     46,502,102
     Prepaid expenses and other current assets                     3,816,819      3,937,964
                                                             ------------------------------
          TOTAL CURRENT ASSETS                                    76,255,502     78,615,445

INVESTMENTS                                                        6,185,686      4,300,000

PROPERTY AND EQUIPMENT, NET                                       16,092,075     13,700,260

INTANGIBLE ASSETS
     Expiration rights                                            76,402,292     68,345,441
     Goodwill                                                     32,718,982     24,432,875
     Noncompetition agreements                                    11,421,278      9,888,798
                                                             ------------------------------
                                                                 120,542,552    102,667,114
     Less accumulated amortization                                40,536,482     41,812,787
                                                             ------------------------------
                                                                  80,006,070     60,854,327
OTHER ASSETS                                                       2,936,014      5,778,932
                                                             ------------------------------
                                                             $   181,475,347 $  163,248,964
                                                             ==============================
LIABILITIES AND SHAREHOLDERS' EQUITY
CURRENT LIABILITIES
     Premiums payable to insurance companies                 $    66,527,381 $   69,481,803
     Accounts payable and accrued expenses                        11,401,805      8,040,022
     Premium deposits and credits due customers                    8,837,483      8,062,626
     Current portion of long-term debt                             2,345,059      1,755,238
                                                             ------------------------------
          TOTAL CURRENT LIABILITIES                               89,111,728     87,339,689

LONG-TERM DEBT                                                    27,195,571     11,749,848

OTHER LONG-TERM LIABILITIES                                        9,869,777      7,513,537

SHAREHOLDERS' EQUITY
     Common Stock, no par value; authorized 50,000,000 shares;
       outstanding 13,320,577 and 13,706,764
       shares,respectively                                        25,266,279     29,903,900
     Retained earnings                                            30,031,992     26,741,990
                                                             ------------------------------
                                                                  55,298,271     56,645,890
                                                             ------------------------------
                                                             $   181,475,347 $  163,248,964
                                                             ==============================



See notes to consolidated financial statements.




Statement of Consolidated Income




Year Ended December 31                                             1996               1995                1994
                                                                                                                     
Revenues
     Commissions and fees                                $    153,967,914    $   141,555,188    $    132,914,113
     Investment and other income                                4,275,186          6,591,850           7,895,501
                                                         -------------------------------------------------------
                                                              158,243,100        148,147,038         140,809,614

Operating expenses
     Compensation and employee benefits                        88,406,342         82,760,664          78,310,999
     Other operating expenses                                  41,950,933         38,264,085          35,975,715
     Amortization of intangibles                                7,596,274          6,965,947           6,436,119
     Interest expense                                           1,244,729            559,654             812,216
     Pooling-of-interests expense                                       -                  -             487,986
                                                         -------------------------------------------------------
                                                              139,198,278        128,550,350         122,023,035
                                                         -------------------------------------------------------
               INCOME BEFORE INCOME TAXES                      19,044,822         19,596,688          18,786,579

Income Taxes                                                    7,638,431          7,767,778           7,394,296
                                                         -------------------------------------------------------
               NET INCOME                                $     11,406,391    $    11,828,910    $     11,392,283
                                                         =======================================================
               NET INCOME PER COMMON SHARE               $           0.85    $          0.82    $           0.77
                                                         =======================================================
Weighted Average Number of Shares of Common Stock              13,493,255         14,470,407          14,778,304
Outstanding                                              =======================================================



See notes to consolidated financial statements.




Statement of Consolidated Shareholders' Equity



                                                             Common Stock         Retained Earnings
                                                                                                          
Balance at January 1, 1994                               $    45,376,820     $    18,780,173

     Issuance of 15,450 shares of Common Stock                   169,050
     Purchase of 172,360 shares of Common Stock               (2,076,406)
     Payment of dividends ($.50 per share)                                        (7,224,935)
     Transactions related to pooled companies                    (43,169)             56,340
     Net income                                                                   11,392,283
                                                         ------------------------------------
Balance at December 31, 1994                                  43,426,295          23,003,861

     Issuance of 318,326 shares of Common Stock                3,817,746
     Purchase of 1,336,820 shares of Common Stock            (17,389,044)
     Payment of dividends ($.57 per share)                                        (8,209,877)
     Other                                                        48,903             119,096
     Net income                                                                   11,828,910
                                                         ------------------------------------
Balance at December 31, 1995                                  29,903,900          26,741,990

     Issuance of 462,170 shares of Common Stock                6,251,661
     Purchase of 801,700 shares of Common Stock              (10,845,095)
     Payment of dividends ($.605 per share)                                       (8,116,389)
     Other                                                       (44,187)
     Net income                                                                   11,406,391
                                                         ------------------------------------
Balance at December 31, 1996                            $    25,266,279     $     30,031,992
                                                         ====================================


See notes to consolidated financial statements.



Statement of Consolidated Cash Flows




Year Ended December 31                                        1996                1995                1994
                                                                                                              
OPERATING ACTIVITIES                                   $    11,406,391     $    11,828,910     $    11,392,283
     Net income
     Adjustments to reconcile net income to net cash
      provided by operating activities:
          Amortization of intangible assets                  7,596,274           6,965,947           6,436,119
          Depreciation and amortization                      3,259,452           2,790,772           2,849,831
                                                       -------------------------------------------------------
          Net income plus amortization and depreciation     22,262,117          21,585,629          20,678,233

          Provision for losses on receivables                1,276,258           1,500,231           1,238,500
          Provision for deferred income taxes                 (816,246)             44,119            (148,756)
          Gain on sale of assets                            (1,856,443)        ( 3,337,219)         (5,047,488)
          Changes in operating assets and liabilities net of
            effects from insurance agency acquisitions
            and dispositions:
              (Increase) decrease in accounts receivable    (1,405,660)            513,907             976,828
              (Increase) decrease in prepaid expenses       (1,649,239)           (768,431)            546,613
               Decrease in premiums payable to
                insurance companies                         (4,241,464)         (1,156,960)           (506,723)
              Increase (decrease) in premium deposits
                and credits due customers                      774,857            (784,471)            743,579
              Increase (decrease) in accounts payable
                and accrued expenses                           224,046          (1,639,586)            551,458
                    Other operating activities               2,077,498             230,569             624,242
NET CASH PROVIDED BY OPERATING ACTIVITIES                   16,645,724          16,187,788          19,656,486

     INVESTING ACTIVITIES
     Purchase of held-to-maturity investments               (7,339,705)         (7,399,402)        (25,488,282)
     Purchase of available-for-sale investments               (260,000)                  -                   -
     Proceeds from maturities of held-to-maturity            7,866,672          24,546,279          21,238,187
      investments
     Proceeds from sale of available-for-sale investments    3,914,000                   -                   -
     Purchase of property and equipment                     (5,051,253)         (4,007,468)         (2,179,808)
     Purchase of insurance agencies, net of cash acquired   (9,722,979)         (6,540,948)         (9,740,808)
     Proceeds from sale of assets                            2,461,177           3,515,102           7,943,937
     Other investing activities                                222,231             216,173             114,153
                                                        -------------------------------------------------------
NET CASH PROVIDED BY (USED IN) INVESTING ACTIVITIES         (7,909,857)         10,329,736          (8,112,621)

     FINANCING ACTIVITIES
     Proceeds from long-term debt                           30,861,966          32,522,950          16,000,000
     Principal payments on long-term debt                  (18,024,341)        (29,194,326)        (20,205,709)
     Repurchase of Common Stock                            (10,845,095)        (17,389,044)         (1,950,661)
     Dividends                                              (8,116,389)         (8,209,877)         (7,224,935)
     Other financing activities                                141,660             158,347              32,221
                                                        -------------------------------------------------------
NET CASH USED IN FINANCING ACTIVITIES                       (5,982,199)        (22,111,950)        (13,349,084)
                                                        -------------------------------------------------------

     INCREASE (DECREASE) IN CASH AND CASH EQUIVALENTS        2,753,668           4,405,574          (1,805,219)
          Cash and cash equivalents at beginning of year    17,020,706          12,615,132          14,420,351
                                                        -------------------------------------------------------
          CASH AND CASH EQUIVALENTS AT END OF YEAR     $    19,774,374     $    17,020,706     $    12,615,132
                                                        =======================================================


See notes to consolidated financial statements.



Notes to Consolidated Financial Statements
December 31, 1996

     Hilb, Rogal and Hamilton Company (the Company), a
Virginia corporation, operates as a network of insurance
agencies with offices located in 16 states and five Canadian
provinces. Its principal activity is the performance of
retail insurance services which involves placing property
and casualty and life and health insurance with insurers on
behalf of commercial clients in a variety of industries and
individual clients.

Note A-Significant Accounting Policies
     Principles of Consolidation:  The accompanying
financial statements include the accounts of the Company and
its subsidiaries. Significant intercompany accounts and
transactions have been
eliminated in consolidation.
     Use of Estimates:  The preparation of financial
statements in conformity with generally accepted accounting
principles requires management to make estimates and
assumptions that affect the amounts reported in the
financial statements and accompanying notes. Actual results
could differ from those estimates.
     Revenues:  Commission income as well as the related
premiums receivable from customers and premiums payable to
insurance companies are recorded as of the effective date of
insurance coverage or the billing date, whichever is later. Premium
adjustments, including policy cancellations, are recorded as
they occur. Contingent commissions and commissions on
premiums billed and collected directly by insurance
companies are recorded as revenue when received. Fees for
services rendered and override commissions
are recorded as earned. These policies are in accordance
with predominant industry practice.
     Cash Equivalents:  The Company considers all highly
liquid investments with a maturity of three months or less
at the date of acquisition to be cash equivalents.
     Investments:  Management determines the appropriate
classification of debt securities at the time of purchase
and reevaluates such designation at each balance sheet date.
Debt securities are classified as held-to-maturity when the
Company has the positive intent and ability to hold the
securities to maturity. Held-to-maturity securities are
stated at amortized cost, which is adjusted for
amortization of premiums and accretion of discounts to
maturity. Such amortization is included in investment
income. Interest and dividends are included in investment
income.  Realized gains and losses, and declines in value
judged to be other than temporary are included in investment income.
     Marketable debt securities not classified as held-to-
maturity are classified as available-for-sale. Available-for-sale
securities are carried at fair value. Amortized cost of debt securities
in this category is adjusted for amortization of premiums and
accretion of discounts to maturity. Such amortization is
included in investment income. Realized gains and losses and
declines in value judged to be other than temporary on
available-for-sale securities are included
in investment income. The cost of securities sold is based
on the specific identification method. Interest and
dividends on securities classified as available-for-sale are
included in investment income.
     Property and Equipment:  Property and equipment are
stated on the basis of cost. Depreciation is computed by the
straight-line method over estimated useful lives (30 to 33
years for buildings, 3 to 7 years for equipment). Leasehold
improvements are generally amortized using a straight-line
method over the term of the related lease.
     Intangible Assets:  Intangible assets arising from
acquisitions accounted for as purchases principally
represent expiration rights, the excess of costs over the
fair value of net assets acquired and noncompetition agreements.
The cost of such assets is being amortized principally on a straight-line
basis over periods ranging up to 15 years for expiration rights,
15 to 40 years for the excess of cost over the fair value of net
assets acquired and three to 20 years for noncompetition agreements.
     Effective January 1, 1996, the Company adopted
Statement of Financial Accounting Standards No. 121,
"Accounting for the Impairment of Long-Lived Assets and for
Long-Lived Assets to be Disposed Of." Adoption of this
statement did not have a material impact on the Company's
financial position or results of operations.
     Accounting for Stock-Based Compensation:  In October
1995, the Financial Accounting Standards Board (the FASB)
issued Statement No. 123, "Accounting for Stock-Based
Compensation" (Statement No. 123). The statement defines a
fair value based method of accounting for employee stock
options. Companies may, however, elect to adopt this new
accounting rule through a pro forma disclosure option, while
continuing to use the intrinsic value based method of
accounting prescribed by Accounting Principles Board Opinion
No. 25, "Accounting for Stock Issued to Employees" (APB No.
25).
     The Company has elected to continue to follow APB No.
25 and related interpretations in accounting for its
employee stock options. In addition, the effect of applying
Statement No. 123's fair value method to the Company's
employee stock options does not result in net income and
earnings per share that are materially different from
amounts reported. Accordingly, the pro forma disclosures
required by Statement No. 123 have not been included in the
footnotes to the financial statements.
     Fair Value of Financial Instruments:  The carrying
amounts reported in the balance sheet for cash and cash equivalents,
receivables, premiums payable to insurance companies,
accounts payable and accrued expenses and long-term debt
approximate those assets and liabilities' fair values. Fair
values for investment securities are based on quoted market
prices and are disclosed in Note B.
     Income Taxes:  The Company (except for pooled entities
prior to acquisition and its Canadian subsidiary) files a
consolidated federal income tax return. Deferred taxes
result from temporary differences between the reporting for
income tax and financial statement purposes primarily
related to bad debt expense, depreciation expense, basis
differences in intangible assets, deferred compensation
arrangements and the recognition of net operating loss
carryforwards from pooled entities.
     Net Income Per Common Share:  Net income per Common
Share is based on the weighted average number of shares of
Common Stock outstanding during each year.



Note B-Investments
     The following is a summary of held-to-maturity and
available- for-sale investments included in current and long-term
assets on the consolidated balance sheet:



                                                                     Held-to-Maturity Investments
                                                                     Gross             Gross
December 31, 1996                                      Cost     Unrealized Gains  Unrealized Losses   Fair Value
                                                                                                   
Obligations of U.S. government agencies           $  1,500,000                       $  3,000     $  1,497,000
Obligations of states and political subdivisions     7,795,000   $  75,000              1,000        7,869,000
Certificates of deposit and other                    1,719,000                                       1,719,000
                                                  ----------------------------------------------------------------
                                                  $ 11,014,000   $  75,000           $  4,000     $ 11,085,000
                                                  ================================================================
                                                                    Available-for-Sale Investments
                                                                     Gross             Gross
December 31, 1996                                      Cost      Unrealized Gains Unrealized Losses   Fair Value
Obligations of states and political subdivisions  $    260,000   $       -           $      -     $     260,000
                                                  ================================================================
                                                                      Held-to-Maturity Investments
                                                                      Gross             Gross
December 31, 1995                                      Cost      Unrealized Gains Unrealized Losses   Fair Value
Obligations of U.S. government agencies           $    107,000   $   1,000                        $     108,000
Obligations of states and political subdivisions    10,570,000      97,000           $  2,000        10,665,000
Certificates of deposit                                864,000                                          864,000
                                                   ---------------------------------------------------------------
                                                  $ 11,541,000  $   98,000           $  2,000     $  11,637,000
                                                   ===============================================================
                                                                     Available-for-Sale Investments
                                                                     Gross              Gross
December 31, 1995                                      Cost      Unrealized Gains Unrealized Losses   Fair Value
Obligations of states and political subdivisions  $  3,914,000  $       -            $      -     $   3,914,000
                                                   ===============================================================

     During December 1995, the Company reclassified certain
investments aggregating $3,914,000 from held-to-maturity to
available-for-sale, pursuant to the FASB's one time
"holiday" allowing such reclassification without calling
into question the Company's intent
to hold other debt securities to maturity in the future.
     The amortized cost and fair value of held-to-maturity
and available-for-sale investments at December 31, 1996, by
contractual maturity, are as follows. Actual maturities may
differ from contractual maturities because the issuers of
the securities may have the right to prepay obligations
without prepayment penalties.

                                   Cost          Fair Value
Held-to-Maturity Investments
 Due in one year              $    4,828,000 $    4,845,000
 Due after one year through
     five years                    5,836,000      5,889,000
 Due after five years through
     ten years                       350,000        351,000
                               ----------------------------
                              $   11,014,000 $   11,085,000
                              =============================
Available-for-Sale Investments
 Due in one year              $      260,000 $      260,000
                              =============================


Note C-Property and Equipment

     Property and equipment consists of the following:
                                                1996                1995
                                        -----------------------------------
Furniture and equipment                 $    27,589,000     $    24,454,000
Buildings and land                            7,666,000           7,565,000
Leasehold improvements                        1,986,000           1,641,000
                                        -----------------------------------
                                             37,241,000          33,660,000
Less accumulated depreciation
     and amortization                        21,149,000          19,960,000
                                        -----------------------------------
                                        $    16,092,000     $    13,700,000
                                        ===================================



Note D-Long-term Debt and Override Commission Agreements
                                                1996                1995
                                        -----------------------------------
Notes payable to banks, interest
     currently at 6.11%                 $    23,000,000      $    8,500,000
Installment notes payable incurred
     in acquisitions of insurance
     agencies, 4.9% to 10%, due in
     various installments, to 1999            3,846,000           2,637,000
Mortgage notes payable, currently
     9.4%, due in installments, to 2000       2,156,000           2,180,000
Installment notes payable, 6%
     to 8.5%, due in various
     installments, to 2003                      539,000             188,000
                                        -----------------------------------
                                             29,541,000          13,505,000
          Less current portion                2,345,000           1,755,000
                                        -----------------------------------
                                        $    27,196,000      $   11,750,000
                                        ===================================

     Maturities of long-term debt for the four years ending
after December 31, 1997 are $1,241,000 in 1998; $713,000 in
1999; $2,113,000 in 2000; and $48,000 in 2001.
     Interest paid was $1,232,000, $733,000 and $1,014,000
in 1996, 1995 and 1994, respectively.
     At December 31, 1996, land and buildings having a
depreciated cost of $2,374,000 were pledged as collateral
for the mortgage notes payable.
     The Company entered into a credit agreement with two
banks that allows for borrowings of up to $30,000,000 under
loans due in 2002, which bear interest at variable rates. At
December 31, 1996, $23,000,000 was borrowed under this
agreement. This credit agreement contains, among other provisions,
requirements for maintaining a minimum level of shareholders' equity
($48,477,000 at December 31, 1996) and certain financial ratios.
     The Company had override commission agreements with its
insurance company lenders which provided additional
commission income through 1994, up to a maximum of
$2,517,000 if specified levels of premiums were placed with the
respective lenders or their affiliated insurance companies. Additional
commission income earned under these agreements amounted to
$1,225,000 in 1994.

Note E-Retirement Plans
     The Hilb, Rogal and Hamilton Company Profit Sharing
Savings Plan (the Profit Sharing Plan) covers substantially
all employees of the Company and its subsidiaries. The
Profit Sharing Plan, which may be amended or terminated by
the Company at any time,
provides that the Company shall contribute to a trust fund
such amounts as the Board of Directors shall determine
subject to certain earnings restrictions as defined in the
Profit Sharing Plan.
     Prior to merger with the Company, certain of the merged
companies had a separate profit sharing, ESOP or benefit
plan. These plans were terminated or frozen at the time of
merger with the Company.
     The total expense under these plans for 1996, 1995 and
1994 was approximately $2,680,000, $2,075,000 and
$2,812,000, respectively.
     The Company has a Supplemental Executive Retirement
Plan (the SERP), which is a defined benefit plan under which
the Company will pay supplemental pension benefits to key
executives in addition to amounts received under the Profit
Sharing Plan. Such benefits will be paid from Company
assets.




     The following table sets forth the SERP's funded status
and amounts recognized in the Company's consolidated balance
sheet:

                                                 1996                1995
                                        ------------------------------------
Actuarial present value of:
     Vested benefits                    $    (1,923,000)     $   (2,054,000)
     Nonvested benefits                        (226,000)           (210,000)
                                        ------------------------------------
Accumulated benefit obligation               (2,149,000)         (2,264,000)
Effect of anticipated future
     compensation levels                       (827,000)           (710,000)
                                        ------------------------------------
Projected benefit obligation                 (2,976,000)         (2,974,000)
Plan assets at fair value                             -                   -
                                        ------------------------------------
Excess of projected benefit
     obligation over assets                  (2,976,000)         (2,974,000)
Unrecognized prior service costs              1,921,000           2,047,000
Unrecognized net loss                            38,000             450,000
                                        ------------------------------------
Accrued SERP expense                         (1,017,000)           (477,000)
Adjustment to recognize
     minimum liability                       (1,132,000)         (1,786,000)
Pension liability recognized in         ------------------------------------
     consolidated balance sheet         $    (2,149,000)    $    (2,263,000)
                                        ====================================



     The expense for the SERP includes the following
components:

                            1996                1995                 1994
                      -----------------------------------------------------

Service cost         $     182,000     $       159,000     $         6,000
Interest cost              223,000             175,000               7,000
Amortization of prior      135,000             126,000               4,000
  service cost       -----------------------------------------------------
                     $     540,000     $       460,000     $        17,000
                     =====================================================
     Significant assumptions used in determining obligations
and the related expense for the SERP include a weighted
average discount rate of 8.0% and 7.5% in 1996 and 1995,
respectively, and an assumed rate of increase in future
compensation of 4% in both years.




Note F-Other Postretirement Benefit Plans
     The Company sponsors postretirement benefit plans that
provide medical and life insurance benefits to retirees.
Employees who retire after age 55 with 10 years of service
are eligible to participate. The plans are contributory for
substantially all participants, with retiree contributions
adjusted annually and the health care plan contains other
cost sharing features such as deductibles and coinsurance.
The accounting for the health care plan anticipates future
cost sharing changes to the written plan that are consistent
with the Company's expressed intent to increase retiree
contributions annually in accordance with increases in
health care costs. The Company's policy is to fund the cost
of these benefits when actual claims are incurred.
     The following table sets forth the plans' combined
funded status reconciled with the amounts shown in the Company's
consolidated balance sheet:

                                      1996                1995
                              -------------------------------------
Accumulated postretirement
 benefit obligation:
Retirees                      $    (1,050,000)    $    (1,419,000)
Active plan participants                    -                   -
                              ------------------------------------
Total                              (1,050,000)         (1,419,000)
                              ====================================

Plan assets at fair value                   -                   -
                              ------------------------------------
Accumulated postretirement
 benefit obligation in excess
 of plan assets                    (1,050,000)         (1,419,000)
Unrecognized net gain                (909,000)           (512,000)
Unrecognized transition benefit
 cost                               1,149,000           1,264,000
                              ------------------------------------
Accrued postretirement
 benefit liability            $      (810,000)    $      (667,000)
                              ====================================
     Net periodic postretirement benefit cost includes the
following components:

                                1996                1995                1994
                       --------------------------------------------------------

Interest cost              $     82,000     $    104,000        $    103,000
Amortization of transition
 obligation over 14 years       115,000           115,000            115,000
Amortization of prior gains     (67,000)          (29,000)            (6,000)
                       -------------------------------------------------------
Net periodic postretirement
 benefit cost              $    130,000     $     190,000       $    212,000
                       ========================================================

     For measurement purposes, a 7.85% and a 9.10% annual
rate of increase in the per capita cost of covered health
care benefits was assumed for 1997 and 1996, respectively;
the rate was assumed to decrease gradually to 6.15% in 2021
and remain at that level thereafter. The health care cost
trend rate assumption has an effect on the amounts. For
example, increasing the assumed health care cost trend rates
by one percentage point in each year would increase the
accumulated postretirement benefit obligation for the
medical plan as of December 31, 1996 and 1995 by $97,000 and
$130,000, respectively, and the net periodic postretirement
benefit cost for 1996 by $8,000.
     The weighted average discount rate used in determining
the accumulated postretirement benefit obligation was 8.0%
and 7.5% at December 31, 1996 and 1995, respectively.







Note G-Income Taxes
     The components of income taxes shown in the statement
of consolidated income are as follows:

                              1996                1995                1994
                         -------------------------------------------------------
Current
  Federal             $     6,481,000     $     6,232,000     $     6,176,000
  State                     1,305,000           1,268,000           1,367,000
  Foreign                     668,000             224,000                   -
                      --------------------------------------------------------
                            8,454,000           7,724,000           7,543,000
                      --------------------------------------------------------
Deferred
  Federal                    (639,000)             76,000            (125,000)
  State                       (73,000)             14,000             (24,000)
  Foreign                    (104,000)            (46,000)                 -
                      --------------------------------------------------------
                             (816,000)             44,000            (149,000)
                      --------------------------------------------------------
                      $     7,638,000     $     7,768,000     $     7,394,000
                      ========================================================

     The effective income tax rate varied from the statutory
federal income tax rate as follows:

                                1996                1995                1994
                       --------------------------------------------------------
Statutory federal
 income tax rate                35.0%              35.0%               35.0%
Tax exempt investment income    (1.4)              (2.1)               (2.4)
State income taxes, net 
 of federal tax benefit          4.5                4.2                 4.8
Other                            2.0                2.5                 2.0
                      --------------------------------------------------------
Effective income tax rate       40.1%              39.6%               39.4%
                       ========================================================

     Income taxes paid were $10,128,000, $8,428,000 and
$7,074,000 in 1996, 1995 and 1994, respectively.
     Income before income taxes from Canadian operations was
$1,168,000 and $317,000 in 1996 and 1995, respectively.
     Deferred income taxes reflect the tax effects of
temporary differences between the carrying amounts of assets and
liabilities for financial reporting purposes and the amounts
used for income tax purposes. Significant components of the
Company's deferred tax liabilities and assets on the
consolidated balance sheet are as follows:

                                                 1996                1995
                                          ---------------------------------
Deferred tax liabilities:
     Intangible assets                   $    6,483,000      $    2,893,000
     Other-net                                  661,000           1,600,000
                                         ----------------------------------
          Total deferred tax liabilities      7,144,000           4,493,000
                                         ----------------------------------
Deferred tax assets:
     Deferred compensation                      844,000             693,000
     Bad debts                                  925,000             670,000
     Other                                      751,000             775,000
                                         ----------------------------------
          Total deferred tax assets           2,520,000           2,138,000
                                         ----------------------------------
          Net deferred tax liabilities  $     4,624,000      $    2,355,000
                                        ===================================

     In December 1996, the Company reached a tentative
agreement with the Internal Revenue Service (the IRS) to
resolve all issues arising from the IRS's recently completed audit of the
Company's income tax returns for the seven years ended
December 31, 1994. Since the agreement relates to deductions
claimed in connection with intangible assets acquired by the
Company, the additional tax that will ultimately result from
the agreement has been recorded as an increase to current
and deferred tax liabilities of $2,626,000 and $1,500,000,
respectively, and an increase in goodwill of $4,126,000 on
the December 31, 1996 balance sheet. The proposed settlement
will not have a significant impact on the Company's future
earnings.



Note H-Leases
     The Company and its subsidiaries have noncancellable
lease contracts for office space, equipment and automobiles
which expire at various dates through the year 2006 and
generally include escalation clauses for increases in
lessors' operating expenses and increased real estate taxes.
     Future minimum rental payments required under such
operating leases are summarized as follows:
     1997         $    6,595,000
     1998              5,282,000
     1999              4,248,000
     2000              2,563,000
     2001              1,269,000
     Thereafter          917,000
                  --------------
                  $   20,874,000
                  ==============
     Rental expense for all operating leases amounted to
$6,845,000 in 1996, $6,712,000 in 1995 and $6,549,000 in
1994. Included in rental expense for 1996, 1995 and 1994 is
approximately $313,000, $435,000 and $798,000, respectively,
which was paid to employees or related parties.









Note I-Shareholders' Equity
     The Company has adopted and the shareholders have
approved the 1986 Incentive Stock Option Plan and the Hilb,
Rogal and Hamilton Company 1989 Stock Plan, which provide
for the granting of options to purchase up to an aggregate
of approximately 1,843,000 and 1,895,000 shares of Common
Stock as of December 31, 1996 and 1995, respectively. The
number of shares available for grant may increase or
decrease with the respective changes in the number of shares
of Common Stock outstanding. Stock options granted have ten
year terms and vest and become fully exercisable at various
periods up to five years. Stock option activity under the
plans was as follows:










                                                 Weighted Average
                                        Shares    Exercise Price

Outstanding at January 1, 1994          886,400      $13.44
     Granted                             38,000       12.00
     Exercised                            2,950        6.46
     Expired                             51,875       13.72
                                        -------
Outstanding at December 31, 1994        869,575       13.39
     Granted                             25,000       12.17
     Exercised                              600       12.75
     Expired                             87,250       13.10
                                        -------
Outstanding at December 31, 1995        806,725       13.38
     Granted                             72,900       13.00
     Exercised                            3,600       10.40
     Expired                            132,700       13.21
                                        -------
Outstanding at December 31, 1996        743,325       13.39
                                        =======
Exercisable at December 31, 1996        542,825       13.36
                                        =======
     The options outstanding at December 31, 1996 have
exercise prices that range from $6.00 to $18.20. The
weighted average
contractual life of these options is six years.
Note J-Acquisitions
     During 1996, the Company acquired certain assets and
liabilities of 15 insurance agencies for $16,189,000
($7,343,000 in cash, $2,736,000 in guaranteed future
payments and 451,610 shares of Common Stock) in purchase
accounting transactions. Assets acquired include expiration
rights of $13,565,000, noncompetition agreements of
$2,820,000 and goodwill of $2,717,000. The combined purchase
price may be increased by approximately $4,678,000 in 1997,
$4,675,000 in 1998, $1,354,000 in 1999, $127,000 in 2000 and
$37,000 in 2001 based upon commissions or net profits
realized.
     During 1995, the Company acquired certain assets and
liabilities of 14 insurance agencies for $13,097,000
($7,303,000 in cash, $1,974,000 in guaranteed future
payments and 317,726 shares of Common Stock) in purchase
accounting transactions. Assets acquired include expiration
rights of $9,616,000, noncompetition agreements of $385,000
and goodwill of $7,278,000. The combined purchase price was
increased by approximately $1,748,000 in 1996 and may be
increased by approximately $2,354,000 in 1997, $690,000 in
1998 and $358,000 in 1999 based upon commissions or net
profits realized.
     During 1994, the Company acquired all of the
outstanding shares of three insurance agencies in exchange
for 543,930 shares of Common Stock of the Company. The
transactions were accounted for as pooling-of-interests
mergers.
     During 1994, the Company acquired certain assets and
liabilities of four insurance agencies for $8,766,000
($8,340,000 in cash, $276,000 in guaranteed future payments
and 12,500 shares of Common Stock) in purchase accounting
transactions. Assets acquired include expiration rights of
$7,350,000 and noncompetition agreements of $966,000. The
combined purchase price was increased by approximately
$1,176,000 in 1996 and $1,203,000 in 1995 and may be
increased by approximately $75,000 in 1997 based upon
commissions or net profits realized.
     The above purchase acquisitions have been included in
the Company's consolidated financial statements from their
respective acquisition dates.
     The pro forma unaudited results of operations for the
years ended December 31, 1996 and 1995, assuming the above
1996 and 1995 purchase acquisitions had occurred as of
January 1, 1995, are as follows:

                                        1996                1995
Revenues                           $166,919,000        $171,689,000
Net Income                           11,499,000          11,579,000
Net Income Per Common Share                0.85                0.77


Note K-Sale of Assets
     During 1996, 1995 and 1994, the Company sold certain
insurance accounts and other assets resulting in gains of
approximately $1,856,000, $3,337,000 and $5,044,000,
respectively. These amounts are included in investment and
other income in the statement of consolidated income.
Revenues, expenses and assets of these operations were not
material to the consolidated financial statements.



Note L-Commitments and Contingencies
     Included in cash and cash equivalents and premium
deposits and credits due customers are approximately
$1,798,000 and $1,396,000 of funds held in escrow at
December 31, 1996 and 1995, respectively. In addition,
premiums collected from insureds but not yet remitted to
insurance carriers are restricted as to use by laws in
certain states in which the Company operates. The amount of
cash and cash equivalents so restricted was approximately
$9,462,000 and $8,708,000 at December 31, 1996 and 1995,
respectively.
     There are in the normal course of business various
outstanding commitments and contingent liabilities.
Management does not
anticipate material losses as a result of such matters.
     The Company is generally involved in routine insurance
policy related litigation. Several suits have been brought
against the Company involving settlement of various
insurance matters where customers are seeking both punitive
and compensatory damages. Management, upon the advice of
counsel, is of the opinion that such suits are substantially
without merit, that valid defenses exist and that such
litigation will not have a material effect on the
consolidated financial statements.

Note M-Subsequent Events
     Subsequent to December 31, 1996, the Company acquired
certain assets and liabilities of three insurance agencies
in exchange for $5,920,000 ($3,814,000 in cash, $1,806,000
in guaranteed future payments and 22,305 shares of Common
Stock). The transactions, which are not material to the
consolidated financial statements,
will be accounted for as purchase transactions.
Note N- Quarterly Results of Operations (Unaudited)
     The following is a summary of the quarterly results of
operations for the years ended December 31, 1996 and 1995:

                                          Three Months Ended 1
                              March 31    June 30     Sept. 30    Dec. 31
- -----------------------------------------------------------------------------
                              (in thousands, except per share amounts)

1996
Total Revenues                 $43,076    $37,936      $38,315    $38,916
Net Income                       5,162      2,674        2,241      1,329
Net Income Per
     Common Share                 0.38       0.20         0.17       0.10

                                          Three Months Ended 1
                              March 31    June 30      Sept. 30   Dec. 31
- -----------------------------------------------------------------------------
                              (in thousands, except per share amounts)

1995
Total Revenues                 $39,455    $36,573      $36,395    $35,724
Net Income                       4,928     3,3102        2,389      1,202
Net Income Per
     Common Share                 0.33       0.23         0.17       0.09

1    Quarterly financial information is affected by seasonal
variations. The timing of contingent commissions, policy
renewals and acquisitions may cause revenues, expenses and
net income to vary significantly from quarter to quarter.
2    Second quarter 1995 net income increased approximately
$1,477,000 from the sale of certain insurance accounts and
other assets.

Report of Ernst & Young LLP,Independent Auditors

Shareholders and Board of Directors
Hilb, Rogal and Hamilton Company

     We have audited the accompanying consolidated balance
sheet of Hilb, Rogal and Hamilton Company and subsidiaries
as of December 31, 1996 and 1995, and the related
consolidated statements of income, shareholders' equity and
cash flows for each of the three years in the period ended
December 31, 1996.  These financial statements are the
responsibility of the Company's management.  Our
responsibility is to express an opinion on these financial
statements based on our audits.
     We conducted our audits in accordance with generally
accepted auditing standards.  Those standards require that
we plan and perform the audit to obtain reasonable assurance
about whether the financial statements are free of material
misstatement.  An audit includes examining, on a test basis,
evidence supporting the amounts and disclosures in the
financial statements. An audit also includes assessing the
accounting principles used and significant estimates made by
management, as well as evaluating the overall financial
statement presentation.  We believe that our audits provide
a reasonable basis for our opinion.
     In our opinion, the financial statements referred to
above present fairly, in all material respects, the
consolidated financial position of Hilb, Rogal and Hamilton
Company and subsidiaries at December 31, 1996 and 1995, and
the consolidated results of their operations and their cash
flows for each of the three years in the period ended
December 31, 1996, in conformity with generally accepted
accounting principles.

Richmond, Virginia
February 12, 1997


Board of Directors & Officers

Board of Directors

Robert H. Hilb (1) (4)
Chairman and Chief Executive Officer
Hilb, Rogal and Hamilton Company
Glen Allen, Virginia

Andrew L. Rogal (1)
President and Chief Operating Officer
Hilb, Rogal and Hamilton Company
Glen Allen, Virginia

Theodore L. Chandler, Jr. (1)(2)(3)
Attorney
Williams, Mullen, Christian & Dobbins
Richmond, Virginia

J.S.M. French (2)(3)(4)
President
Dunn Investment Company
Birmingham, Alabama

Thomas H. O'Brien (2)(3)(4)
Chairman and Chief Executive Officer
PNC Bank Corp.
Pittsburgh, Pennsylvania

Robert S. Ukrop (1)(4)
President and Chief Operating Officer
Ukrop's Super Markets, Inc.
Richmond, Virginia

Philip J. Faccenda (2)
Vice President and General Counsel, Emeritus
University of Notre Dame
Notre Dame, Indiana

Norwood H. Davis, Jr. (3)
Chairman of the Board and Chief Executive Officer
Trigon BlueCross BlueShield
Richmond, Virginia

     (1) Executive Committee Member
     (2) Compensation Committee Member
     (3) Audit Committee Member
     (4) Nominating Committee Member


Officers

Robert H. Hilb
Chairman and Chief Executive Officer

Andrew L. Rogal
President and Chief Operating Officer

Timothy J. Korman
Executive Vice President, Chief Financial Officer and
Treasurer

John C. Adams, Jr.
Executive Vice President

Dianne F. Fox
Senior Vice President - Administration and Secretary

Ronald J. Schexnaydre
Senior Vice President

Carolyn Jones
Vice President and Controller

Walter L. Smith
Vice President, General Counsel and Assistant Secretary

Vincent P. Howley
Vice President - Audit

Ann B. Davis
Vice President - Human Resources

Janice G. Pouzar
Assistant Vice President - Retirement Plans

Robert W. Blanton, Jr.
Assistant Vice President

Valerie C. Elwood
Assistant Vice President


Agency Locations

UNITED STATES

Alabama/Georgia Region
Atlanta
Birmingham
     Fort Payne*
     Mobile*
Gainesville
St. Simons Island
Savannah

Arizona
Phoenix
     Flagstaff*
     Mesa*
     Tucson*

California Region
Fresno
     Bakersfield*
     Dinuba*
Ontario
Orange County
Palm Desert
San Rafael
     Sacramento*
     Santa Rosa*
     Truckee*
     Vallejo*

Colorado
Denver


Connecticut
New Haven (2 locations)
     Clinton*
     Derby*
     Madison*
     Middletown*
     Old Saybrook*

Florida Region
Daytona Beach
Fort Lauderdale
Fort Myers
Gainesville
Orlando
Tampa



Illinois
Moline
     Chicago*

Louisiana
New Orleans

Mid-Atlantic Region
Baltimore, Maryland
Pittsburgh, Pennsylvania
     New York, New York*
Richmond, Virginia
     Charlottesville*
     Fredericksburg*
     Virginia Beach*
Rockville, Maryland

Michigan
Grand Rapids
Port Huron
     Richmond*

New York
Buffalo
     Rochester*
     Syracuse*

Oklahoma
Oklahoma City

Texas Region
Amarillo
     Hereford*
Corpus Christi
Dallas
     Abilene*
Houston
McAllen
Victoria
     Cuero*
     Edna*


*Denotes Branch Offices




CANADA

Winnipeg, Manitoba
     Edmonton, Alberta*
     Montreal, Quebec*
     Toronto, Ontario*
     Vancouver, British Columbia*


General Information

FORM 10-K
Any shareholder wishing to obtain a copy of the Company's
Form 10-K for the year ended December 31, 1996 as filed with
the Securities and Exchange Commission may do so without
charge by writing to Dianne F. Fox, Senior Vice President
and Secretary, at the corporate address.

Annual Meeting
The Company's Annual Meeting of Shareholders will
be held on May 6,  1997 at 10:00 A.M. at Crestar Bank,
919 East Main Street, Richmond, Virginia.

Transfer Agent and Registrar
ChaseMellon Shareholder Services, L.L.C.
Overpeck Centre
85 Challenger Road
Ridgefield Park, New Jersey 07660
(800)  756-3353

Shareholder Inquiries
Communications regarding dividends, lost stock certificates,
change of address, etc. should be directed to ChaseMellon
Shareholder Services. Other inquiries should be directed
to Dianne F. Fox, Senior Vice President and Secretary, at
the corporate address.

Outside Counsel
Williams, Mullen, Christian & Dobbins
Richmond, Virginia

Independent Auditors
Ernst & Young LLP
Richmond, Virginia

Corporate Headquarters
4235 Innslake Drive
P. O. Box 1220
Glen Allen, Virginia 23060-1220
Tel:   (804) 747-6500
Fax:  (804) 747-6046
Web Site:  http://www.hrh.com

Shareholders
The Company's Common Stock has been publicly traded since
July 15, 1987. It is traded on the New York Stock Exchange
under the symbol "HRH." As of December 31,
1996, there were 711 holders of record of the Company's
Common Stock.

Market Price of Common Stock
High and low stock prices and dividends per share for the
indicated quarters were:

                                                Cash
                             Sales  Price     Dividends
Quarter Ended                High    Low      Declared
- ----------------------------------------------------------

1995
     March 31              $ 12.13  $ 10.75    $  .14
     June 30                 13.13    10.50       .14
     September 30            13.50    12.00       .14
     December 31             14.38    13.25       .15

1996
     March 31                14.00    12.63       .15
     June 30                 14.00    12.63       .15
     September 30            13.75    11.38       .15
     December 31             14.00    12.13       .155