SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549
                                ----------------
                                    FORM 10-Q

                QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d)
                     OF THE SECURITIES EXCHANGE ACT OF 1934


 X      QUARTERLY REPORT  PURSUANT TO  SECTION 13 OR 15(d) OF THE
        SECURITIES EXCHANGE ACT OF 1934
For the quarterly period ended           September 30, 1996
                               --------------------------------------
                                       OR
        TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE
        SECURITIES EXCHANGE ACT OF 1934
For the transition period from                      to
                              -------------------      ---------------------

                          Commission File Number 1-9712

- --------------------------------------------------------------------------------


                       UNITED STATES CELLULAR CORPORATION


- --------------------------------------------------------------------------------

             (Exact name of registrant as specified in its charter)


         Delaware                                    62-1147325
(State or other jurisdiction of            (I.R.S. Employer Identification No.)
 incorporation or organization)

             8410 West Bryn Mawr, Suite 700, Chicago, Illinois 60631
               (Address of principal executive offices) (Zip Code)

       Registrant's telephone number, including area code: (312) 399-8900

Indicate by check mark whether the registrant (1) has filed all reports required
to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during
the  preceding 12 months (or for such  shorter  period that the  registrant  was
required  to file  such  reports),  and  (2) has  been  subject  to such  filing
requirements for the past 90 days.
                                               Yes   X    No
Indicate the number of shares  outstanding  of each of the  issuer's  classes of
common stock, as of the latest practicable date.

       Class                                    Outstanding at October 31, 1996
 Common Shares, $1 par value                           53,090,700 Shares
 Series A Common Shares, $1 par value                  33,005,877 Shares

- --------------------------------------------------------------------------------









                       UNITED STATES CELLULAR CORPORATION

                         3RD QUARTER REPORT ON FORM 10-Q


                                      INDEX




                                                                     Page
No.

Part I.   Financial Information

          Management's Discussion and Analysis of
             Results of Operations and Financial Condition            2-10

          Consolidated Statements of Operations -
             Three Months and Nine Months Ended 
             September 30, 1996 and 1995                              11

          Consolidated Statements of Cash Flows -
             Nine Months Ended September 30, 1996 and 1995            12

          Consolidated Balance Sheets -
             September 30, 1996 and December 31, 1995               13-14

          Notes to Consolidated Financial Statements                15-19


Part II.  Other Information                                           20


Signatures                                                            21








                          PART I. FINANCIAL INFORMATION

               UNITED STATES CELLULAR CORPORATION AND SUBSIDIARIES

          MANAGEMENT'S DISCUSSION AND ANALYSIS OF RESULTS OF OPERATIONS

                             AND FINANCIAL CONDITION

NINE MONTHS ENDED 9/30/96 COMPARED TO NINE MONTHS ENDED 9/30/95

RESULTS OF OPERATIONS

United States Cellular  Corporation  (the "Company" - AMEX: USM) owns,  operates
and invests in cellular markets  throughout the United States. USM owns cellular
interests   representing   24,722,000  population  equivalents  ("pops")  as  of
September  30, 1996.  USM  included the  operations  of 130  majority-owned  and
managed  cellular  markets,  representing  20.0 million  pops,  in  consolidated
operations  ("consolidated  markets") as of September  30, 1996.  Noncontrolling
interests in 33 markets, representing 3.7 million pops, were accounted for using
the  equity  method  and  were  included  in  investment  income  at that  date.
Noncontrolling   interests   held  for  sale  or  trade  in  40  other  markets,
representing  1.0  million  pops,  were  accounted  for using  the cost  method.
Following  is a table  of  summarized  operating  data  for  USM's  consolidated
operations.

                                           Nine Months Ended or at September 30,
                                           -------------------------------------
                                                      1996             1995
                                                      ----             ----
     Total market population (in thousands) (1)     21,483           22,210
     Customers                                     940,000          618,000
     Market penetration                              4.38%            2.78%
     Markets in operation                              130              138
     Cell sites in service                           1,270            1,041
     Average monthly revenue per customer          $    67          $    75
     Churn rate per month                             1.9%             2.0%
     Marketing cost per net customer addition      $   591          $   586

(1) Calculated using the respective  Donnelley  Marketing  Service estimates for
each year.

The Company's  consolidated  revenues and expenses  include 100% of the revenues
and expenses of the systems serving  majority-owned and managed markets plus its
corporate office  operations.  Investment income includes the Company's share of
the net  income or loss of each of the  noncontrolling  interests  for which the
Company follows the equity method of accounting.

Operating results for the nine months of 1996 primarily  reflect  improvement in
the  Company's  established  markets  (those  markets  included in  consolidated
operations  at  September  30,  1995)  plus the net  effect  of the two  markets
acquired and ten markets divested since September 30, 1995.  Operating revenues,
driven primarily by increases in customers served,  rose $154.8 million, or 44%.
Operating  expenses rose $116.8 million,  or 37%. Operating cash flow (operating
income  before  minority  share  plus  depreciation  and  amortization  expense)
increased $53.0 million, or 52%.

Investment and other income increased $67.6 million,  or 63%, to $174.9 million,
due primarily to the increase of $55.1 million in gains on the sales of cellular
and other investments. Interest expense decreased $3.7 million, or 17%, in 1996,
primarily due to lower effective  interest rates.  Income tax expense  increased
$67.8  million to $105.2  million,  due both to  increased  gains on the sale of
cellular and other  investments as well as improved  operating  results in 1996.
Net income  totaled $118.6 million in 1996 compared to $80.0 million in 1995. In
both years, net income included significant gains on sales of cellular and other
investments.  A summary of the net-of-tax effect of these gains on net income is
shown below.

                                                        -2-





                                               Nine Months Ended September 30,
                                                      1996             1995
                                                      ----             ----
                                                     (Dollars in thousands,
                                                    except per share amounts)
      Net income as reported                       $    118,582    $     79,950
      Less:  Effects of gains, net of tax               (66,442)        (49,180)
                                                   ------------    ------------

      As adjusted                                  $     52,140    $     30,770
                                                   ============    ============


      Earnings per share as reported               $       1.38    $        .95
      Less:  Effects of gains, net of tax                  (.77)           (.58)
                                                   ------------    ------------

      As adjusted                                  $        .61    $        .37
                                                   ============    ============


OPERATING  REVENUES
Operating  revenues  totaled $510.3 million in 1996, up $154.8 million,  or 44%,
over 1995. The net effect of acquisitions and divestitures ("net  acquisitions")
increased operating revenues $12.7 million, or 4%, in 1996.

Service  revenues  primarily  consist of: (i)  charges  for access,  airtime and
value-added  services  provided to the Company's local retail  customers who use
the local  systems  operated by the Company  ("local  retail");  (ii) charges to
customers of other systems who use the Company's  cellular  systems when roaming
("inbound  roaming");  and (iii)  charges  for  long-distance  calls made on the
Company's  systems.  Service  revenues totaled $497.5 million in 1996, up $153.0
million, or 44%, over 1995. The increase was primarily due to the growing number
of local retail  customers and the growth in inbound  roaming  revenue.  Average
monthly  revenue per  customer  declined  10% to $67 in 1996.  Net  acquisitions
increased service revenues $12.2 million, or 4%, in 1996.

The 10% decrease in average monthly service revenue per customer was primarily a
result of a decrease in average revenue per minute of use from both local retail
customers and inbound roamers. Although average monthly local minutes of use per
retail customer totaled 106 in 1996 compared to 93 in 1995, the Company's use of
incentive  programs in 1996 that encourage  weekend and off-peak usage, in order
to stimulate overall usage, resulted in a decrease in average revenue per minute
of use during the year.  Inbound roaming revenue has been increasing at a slower
rate than the Company's  own customer  base (28%  compared to 52%).  The Company
believes that its customer base is growing faster than the rest of the industry,
which has a dilutive effect on inbound  roaming revenue per customer.  Also, the
Company's  average inbound  roaming  revenue per minute of use decreased  during
1996,  in line with the  ongoing  trend  toward  reduced  per minute  prices for
roaming negotiated between the Company and other cellular operators.

Local retail revenue  increased $109.3 million,  or 53%, in 1995.  Growth in the
number of customers  was the primary  reason for the increase in local  revenue.
The number of  customers  increased  52% to 940,000 at  September  30, 1996 from
618,000 at September 30, 1995. The Company's  consolidated markets added 232,000
customers  internally in 1996 compared to 165,000 in 1995.  While the percentage
increase in customer additions is expected to be lower in the future, management
anticipates  that the total number of net customer  additions  will  continue to
increase in the next few years. Net acquisitions  increased local retail revenue
$13.9 million, or 7%, in 1996.

Average monthly local retail revenue per customer  decreased to $43 in 1996 from
$45 in 1995.  Monthly local retail minutes of use per customer  increased 14% to
106 in 1996.  While there was an increase in average local retail minutes of use
from 1995 to 1996,  average  revenue per minute of use  decreased as a result of
the incentive programs stated previously.  The decrease in average monthly local
retail revenue is part of an  industry-wide  trend and is believed to be related
to the  tendency of the early  customers  in a market to be the  heaviest  users
during peak business  hours.  It also reflects the Company's and the  industry's
continued  penetration of the consumer market, which tends to include fewer peak
business  hour-usage  customers.  Local retail revenues increased 61%, or $125.6
million,  in 1996 due to customer growth and declined 8%, or $16.3 million,  due
to decreases in average monthly local retail revenue per customer.

                                                        -3-






Inbound roaming revenue increased $30.9 million,  or 28%, in 1996. This increase
was  attributable  to the rise in the number of minutes used by  customers  from
other systems when roaming in the Company's systems.  Also contributing were the
increased  number of cell sites within the  Company's  systems.  This effect was
offset  somewhat  by the  decrease  in  average  revenue  per  minute due to the
downward trend in negotiated rates. Monthly inbound roaming revenue per customer
averaged  $19 in 1996 and $24 in 1995.  This  decrease  is  related  to both the
decrease in roaming  revenue per minute and the faster increase in the Company's
customer  base than in  inbound  roaming  revenue.  Net  acquisitions  decreased
inbound roaming revenue $1.3 million, or 1%, in 1996.

Long-distance  revenue increased $14.5 million, or 58%, in 1996 as the volume of
long-distance  calls  billed by the  Company  increased.  Monthly  long-distance
revenue  per  customer  averaged  $5 in both  1996 and  1995.  Net  acquisitions
increased long-distance revenue $1.1 million, or 5%, in 1996.

Equipment sales revenues totaled $12.8 million in 1996, up $1.8 million, or 16%,
over 1995.  Equipment  sales  reflect the sale of 288,000  and 192,000  cellular
telephone  units  in  1996  and  1995,   respectively,   plus  installation  and
accessories  revenue.  The average  revenue per unit was $44 in 1996 compared to
$57 in 1995.  The  average  revenue  per unit  decline  partially  reflects  the
Company's  decision to reduce sales prices on cellular  telephones  to stimulate
growth in the number of customers,  to maintain its market  position and to meet
competitive prices as well as to pass through reduced  manufacturers'  prices to
customers.  Also,  the  Company  uses  promotions  which are based on  increased
equipment  discounting.  The success of these promotions led to both an increase
in units sold and a decrease in average  equipment  sales revenue per unit.  Net
acquisitions increased equipment sales revenues $534,000, or 5%, in 1996.

OPERATING EXPENSES
Operating  expenses  totaled $435.3 million in 1996, up $116.8 million,  or 37%,
over 1995. Acquisitions increased expenses $13.4 million, or 4%, in 1996.

System operations  expenses increased $27.3 million, or 52%, in 1996 as a result
of increases in customer  usage expenses and costs  associated  with the growing
number of cell sites within the  Company's  systems.  Also  contributing  to the
increase in 1996 were $9.3 million of additional costs related to fraudulent use
of the Company's customers' cellular telephone numbers. The Company continues to
implement  procedures  in its markets to combat this fraud,  which is  primarily
related to roaming  usage.  In total,  system  operations  costs are expected to
continue  to  increase  as the  number of cell  sites  within  and the number of
customers using the Company's  systems grows. Net acquisitions  increased system
operations expenses $1.8 million, or 3%, in 1996.

Customer usage expenses represent charges from other telecommunications  service
providers  for  USM's  customers'  use of  their  facilities  as well as for the
Company's  inbound  roaming  traffic on these  facilities.  These  expenses also
include local  interconnection to the landline network, toll charges and roaming
expenses  from the  Company's  customers'  use of systems other than their local
systems,  offset  somewhat  by  pass-through  roaming  revenue.  Customer  usage
expenses  were $47.7  million in 1996  compared  to $25.5  million in 1995,  and
represented  10% of service  revenues  in 1996 and 7% in 1995.  These  increases
primarily resulted from the effect of increased roaming fraud costs in 1996.

Maintenance,  utility  and cell site  expenses  totaled  $32.0  million  in 1996
compared  to $26.9  million in 1995,  primarily  reflecting  an  increase in the
number of cell sites in the  systems  serving  all  majority-owned  and  managed
markets, to 1,270 in 1996 from 1,041 in 1995.

Marketing  and  selling  expenses  increased  $31.1  million,  or 45%,  in 1996.
Marketing and selling expenses  primarily  consist of salaries,  commissions and
expenses  of field  sales and retail  personnel  and  offices;  agent  expenses;
promotional  expenses;  local  advertising and public  relations  expenses.  The
increase  was  primarily  due to a 44%  rise in the  number  of  gross  customer
activations (excluding  acquisitions and divestitures),  to 373,000 in 1996 from
259,000  in 1995.  Cost per  gross  customer  activation,  including  losses  on
equipment

                                                        -4-





sales,  decreased to $368 in 1996 from $373 in 1995. Net acquisitions  increased
marketing and selling expenses $5.5 million, or 8%, in 1996.

Cost of equipment sold increased  $11.2 million,  or 29%, in 1996. The increases
reflect  the  growth  in  unit  sales  related  to the  rise in  gross  customer
activations made through the Company's direct and retail distribution  channels,
offset somewhat by falling manufacturer prices per unit. The average cost to the
Company of a telephone unit sold,  including  accessories and installation,  was
$172 in 1996  compared  to $200 in  1995.  Net  acquisitions  increased  cost of
equipment sold $2.8 million, or 7%, in 1996.

General and administrative  expenses  increased $32.2 million,  or 34%, in 1996.
These  expenses  include the costs of operating  the  Company's  local  business
offices  and its  corporate  expenses.  The  increase  includes  the  effects of
increases in expenses  required to serve the growing  customer  base in existing
markets  and an  expansion  of both local  administrative  office and  corporate
staff, necessitated by growth in the Company's business. The Company is using an
ongoing  clustering  strategy to combine local operations  wherever  feasible in
order to gain operational  efficiencies and reduce its administrative  expenses.
The increase also includes the effect of a higher amount of bad debt,  primarily
related to the Company's  increased rate of customer  growth,  and the effect of
increased  nonincome  taxes  levied by state and local taxing  authorities.  Net
acquisitions increased direct field-related general and administrative  expenses
$3.1 million, or 3%, in 1996.

Operating cash flow increased $53.0 million,  or 52%, to $154.2 million in 1996.
The improvement was primarily due to substantial  growth in service revenues and
the  effects  of  improved  operational   efficiencies  on  operating  expenses.
Operating cash flow margins were 31% in 1996 and 29% in 1995.  Net  acquisitions
decreased operating cash flow $904,000, or 1%, in 1996.

Depreciation  expense  increased  $13.1  million,  or 32%, in 1996. The increase
reflects  rising  average  fixed asset  balances,  which  increased 34% in 1996.
Increased fixed asset balances  primarily result from the increase in cell sites
built to improve coverage in the Company's markets.  Net acquisitions  increased
depreciation expense $453,000, or 1%, in 1996.

Amortization of intangibles increased $1.8 million, or 8%, in 1996. The increase
is primarily due to increases in deferred  information  system costs,  which are
amortized  over the estimated  useful life of the associated  improvements.  Net
acquisitions decreased amortization of intangibles $254,000, or 1%, in 1996.

OPERATING INCOME BEFORE MINORITY SHARE
Operating  income  before  minority  share  totaled  $74.9  million in 1996,  an
increase of $38.1 million, or 103%, over 1995. The operating income margin (as a
percent of service revenues) was 15% in 1996 and 11% in 1995. The improvement in
operating  income and operating  income margin reflects  improved results in the
more  established  markets and increased  revenues  resulting from growth in the
number of customers served by the Company's  systems.  This was partially offset
by costs  associated  with the  growth of the  Company's  operations,  increased
losses  on  equipment  sales  and the  effect  of  roaming  fraud,  bad debt and
nonincome  taxes. Net  acquisitions  decreased  operating income before minority
share $705,000, or 2%, in 1996.

The Company expects service revenues to continue to grow during the remainder of
1996 and in 1997 as it adds  customers  to its  existing  systems and realizes a
full year of revenues from customers added in 1995 and 1996. However, management
anticipates  that average monthly revenue per customer will continue to decrease
as local  retail and inbound  roaming  revenue per minute of use declines and as
the growth  rate of the  Company's  customer  base  exceeds  the growth  rate of
inbound roaming revenue,  diluting the roaming  contribution  per customer.  The
Company also expects expenses to increase significantly during 1996 as it incurs
costs for cell sites added in 1995 and incurs  costs  associated  with  customer
growth.

Management  believes there exists a seasonality in both service revenues,  which
tend to increase  more slowly in the first and fourth  quarters,  and  operating
expenses,  which  tend to be  higher  in the  fourth  quarter  due to  increased
marketing  activities and customer  growth,  which may cause operating income to
vary from  quarter to  quarter.  Additionally,  competitors  licensed to provide
personal communications services ("PCS") have

                                                        -5-





initiated  service in certain of the  Company's  markets in recent  months.  The
Company  anticipates that PCS operators will intiate service in several other of
the  Company's  markets later in 1996 and in 1997.  The Company's  management is
monitoring  these and other PCS providers'  strategies,  but cannot at this time
anticipate  what effect,  if any, this additional  competition  will have on the
Company's future strategies and results.

INVESTMENT AND OTHER INCOME
Investment and other income totaled $174.9 million in 1996, an increase of $67.6
million, or 63%, over 1995. Investment income was $36.4 million in 1996 compared
to $28.6 million in 1995, a 27% increase. Investment income primarily represents
the  Company's  share of net income from the markets  managed by others that are
accounted for by the equity method.  Gain on sale of cellular  interests totaled
$132.8  million in 1996, an increase of $55.1  million,  or 71%, over 1995.  The
1996 amount  primarily  reflects  gains  recorded on the sales of the  Company's
majority interests in eight markets and minority interests in two other markets,
on cash received in an exchange of markets with another cellular operator and on
cash received from the settlement of two separate legal matters. The 1995 amount
reflects gains recorded on the sales of the Company's majority interests in five
markets and minority interests in three markets.

INTEREST AND INCOME TAXES
Total interest expense decreased $3.7 million, or 17%, in 1996. Interest expense
in 1996 is  primarily  related to Liquid Yield  Option  Notes  ("LYONs")  ($10.7
million)  and  borrowings  under vendor  financing  agreements  ($6.1  million).
Interest expense in 1995 is primarily  related to borrowings under the Revolving
Credit  Agreement  with  Telephone  and Data  Systems,  Inc.  (AMEX:  TDS),  the
Company's  parent  organization,  ($10.4  million),  borrowings under the vendor
financing agreements ($6.8 million) and the LYONs financing ($4.0 million).

The LYONs are zero coupon  convertible  debentures  which do not require current
cash payments of interest.  No LYONs were outstanding  until June 1995, at which
time LYONs were issued in the amount of $228.3  million.  The average  amount of
debt under the vendor financing  agreements was $115.1 million in the first nine
months of 1996 and $109.6  million in 1995.  The average  interest  rate on such
debt was 7.9% in 1996 and 8.9% in 1995. The average  amount of debt  outstanding
under the Revolving  Credit  Agreement was $130.0  million during the first nine
months of 1995; no borrowings were  outstanding  during the first nine months of
1996. The average interest rate on such debt was 10.6% in 1995.

Income tax  expense  was $105.2  million in 1996 and $37.4  million in 1995.  In
1996,  $66.4  million  of income  tax  expense  related to the gains on sales of
cellular and other investments compared to $28.5 million in 1995. An increase in
pretax  income  generated  by  improved  operating  results  in 1996  caused the
remainder of the increase in income tax expense.

USM is included in a  consolidated  federal income tax return with other members
of the TDS  consolidated  group.  TDS and USM are  parties  to a Tax  Allocation
Agreement  under  which USM is able to carry  forward its losses and credits and
use them to offset any  current or future  income tax  liabilities  to TDS.  The
amount of the federal net operating loss carryforward available to offset future
taxable income  aggregated  approximately  $74 million at December 31, 1995, and
expires  between  2002 and 2010.  The  amount of the  state net  operating  loss
carryforward available to offset future taxable income aggregated  approximately
$212 million at December 31, 1995, and expires  between 1996 and 2010.  Both the
federal  and state loss  carryforwards  have been  significantly  reduced by the
gains on the sales of cellular and other investments during 1996.

NET INCOME
Net income totaled $118.6 million in 1996, an increase of $38.6 million, or 48%,
over  1995.  Net  income  per  share  was  $1.38 in 1996  and $.95 in 1995.  The
improvement  resulted from gains on the sales of cellular and other  investments
and improved operating results in the established  markets,  partially offset by
increased  income tax expense.  In both years,  net income included  significant
gains on sales of cellular and other  investments.  A summary of the  net-of-tax
effect of these gains on net income is shown below.

                                                        -6-






                                                Nine Months Ended September 30,
                                                          1996            1995
                                                          ----            ----
                                                     (Dollars in thousands,
                                                   except per share amounts)
      Net income as reported                       $    118,582    $     79,950
      Less:  Effects of gains, net of tax               (66,442)        (49,180)
                                                   ------------    ------------
      As adjusted                                  $     52,140    $     30,770
                                                   ============    ============


      Earnings per share as reported               $       1.38    $        .95
      Less:  Effects of gains, net of tax                  (.77)           (.58)
                                                   ------------    ------------

      As adjusted                                  $         61    $        .37
                                                   ============    ============


THREE MONTHS ENDED 9/30/96 COMPARED TO THREE MONTHS ENDED 9/30/95

Operating revenues totaled $187.6 million in the third quarter of 1996, up $49.0
million,  or 35%,  over 1995.  Average  monthly  service  revenue  per  customer
decreased  12% to $68 in the third  quarter of 1996  compared to $77 in 1995 for
reasons generally the same as the first nine months of 1996. Revenues from local
customers'  usage of USM's  systems  increased  $36.1  million,  or 45%, in 1996
primarily due to the increased number of customers served. Average monthly local
retail  minutes of use per  customer  totaled  112 in the third  quarter of 1996
compared  to 97 in 1995.  However,  as the  number of  customers  and  amount of
revenue earned continued to grow, average revenue per minute of use continued to
decline. As a result, average monthly local retail revenue per customer declined
6% to $43 in the third quarter of 1996 compared to $46 in 1995.  Inbound roaming
revenue  increased $8.1 million,  or 18%, in 1996 due to the increased number of
other  carriers'  customers  using the  Company's  systems and the growth in the
number of cell sites in those  systems.  Monthly  inbound  roaming  revenue  per
customer  averaged $19 in 1996  compared to $25 in 1995.  Long-distance  revenue
increased  $4.4 million,  or 43%, in 1996 as the volume of  long-distance  calls
billed by the Company  increased.  Monthly  long-distance  revenue per  customer
averaged $5 in 1996 and $6 in 1995.  Equipment  sales revenue  reflects sales of
111,000 cellular telephones in 1996 compared to 73,000 in 1995.
The average revenue per unit sold was $39 in 1996 and $55 in 1995.

Operating expenses totaled $154.5 million in the third quarter of 1996, up $33.9
million,  or 28%, over 1995. System operations  expenses increased $5.4 million,
or 24%,  in 1996 as a result of  increased  customer  usage  expenses  and costs
associated with maintaining 22% more cell sites than in 1995. Also  contributing
were $4.0 million of additional costs incurred in 1996 related to roaming fraud.
Customer  usage expenses were $16.4 million in 1996 compared to $12.3 million in
1995;  maintenance,  utility and cell site  expenses  were $10.9 million in 1996
compared to $9.7 million in 1995. Marketing and selling expenses increased $11.9
million,  or 47%, in 1996.  The increase was  primarily due to a 36% increase in
the  number  of  gross  customer   activations   (excluding   acquisitions   and
divestitures)  to  133,000  in 1996  from  98,000  in  1995,  and also due to an
increase  in cost per  gross  customer  activation  to $386 in 1996 from $366 in
1995.  Cost of equipment  sold  increased  $3.9  million,  or 27%, in 1996.  The
increase  reflects a rise in the number of cellular  telephones sold, to 111,000
in 1996  compared to 73,000 in 1995,  partially  offset by a decrease in average
cost  per  telephone  sold,  to $164 in 1996  from  $197 in  1995.  General  and
administrative  expenses  increased  $8.8  million,  or 25%, in 1996,  primarily
related to the increase in customers served and an increase in bad debt expense.
Operating cash flow increased  $19.0 million,  or 46%, to $60.6 million in 1996,
and  operating  cash  flow  margins  increased  to 33% in 1996 from 31% in 1995.
Depreciation  expense increased $3.5 million, or 23%, in 1996,  reflecting a 30%
increase in average fixed asset balances.  Amortization of intangibles increased
$407,000,  or 5%, in 1996,  primarily  reflecting  increased system  development
costs.

Operating income before minority share totaled $33.1 million in 1996 compared to
$18.0 million in 1995, an 84% increase.  The operating income margin improved to
18% in 1996 from 13% in 1995. The improvement in operating  income and operating
income margin was primarily the result of increased revenues and cost

                                                        -7-





efficiencies,  partially  offset by the costs  associated with the growth of the
Company's operations and additional costs related to fraud and bad debt.

Investment  income  increased  $3.9  million,  or 38%,  in 1996 due to  improved
results in markets managed by others accounted for by the equity method. Gain on
sale of cellular  and other  investments  totaled $7.8 million in 1996 and $42.3
million in 1995.

Net income  totaled  $26.1 million in 1996 compared to $32.3 million in 1995. In
both years, net income included significant gains on sales of cellular and other
investments. A summary of the net-of-tax effect of these gains is shown below.

                                               Three Months Ended September 30,
                                                       1996               1995
                                                       ----               ----
                                                    (Dollars in thousands,
                                                   except per share amounts)
      Net income as reported                       $     26,140    $     32,263
      Less:  Effects of gains                            (2,241)        (16,732)
                                                   ------------    ------------

      As adjusted                                  $     23,899    $     15,531
                                                   ============    ============

      Earnings per share as reported               $        .30    $        .38
      Less:  Effects of gains                              (.02)           (.20)
                                                   ------------    ------------

      As adjusted                                  $        .28    $        .18
                                                   ============    ============


FINANCIAL RESOURCES AND LIQUIDITY

The  Company  operates a capital  and  marketing-intensive  business.  In recent
years, the Company has generated  operating cash flow and received cash proceeds
from divestitures to fund most of its construction and operating  expenses.  The
Company anticipates further substantial  increases in cellular units in service,
revenues and cell sites as it continues  its growth  strategy.  As the Company's
customer  and  revenue  base  grows,  the rate of  year-over-year  increases  in
operating  cash flow and  operating  income may be reduced over the next several
quarters.

Cash flows from operating  activities  provided $126.3 million in 1996 and $80.9
million in 1995.  Operating cash flow provided $154.2 million in 1996 and $101.2
million in 1995.  Cash flows from other  operating  activities  (investment  and
other income, interest expense,  changes in working capital and changes in other
assets and liabilities) required cash investments totaling $27.9 million in 1996
and $20.3 million in 1995. The increase in cash required for other activities in
1996 is  primarily  due to the  effects of the  Company's  growth and  resulting
working capital requirements.

Cash flows from financing  activities required $6.3 million in 1996 and provided
$20.9 million in 1995. In 1996, issuance of USM Common Shares, primarily to TDS,
provided  $9.8  million  while  repayments  of debt under the  vendor  financing
agreements  required  $15.8  million.  In 1995,  the sale of LYONs provided cash
totaling  $221.5  million  and  vendor  financing  transactions  provided  $58.7
million.  Repayments of amounts owed under the Revolving  Credit  Agreement with
TDS and amounts owed under the vendor financing agreement totaled $249.9 million
and $10.5 million, respectively, in 1995.

Cash flows from  investing  activities  required $93.1 million in 1996 and $48.6
million in 1995. The Company received net cash proceeds  totaling $193.6 million
in 1996 and  $141.4  million  in 1995  related  to the  sales and  exchanges  of
cellular and other investments.  Cash required for property, plant and equipment
and system development expenditures totaled $172.9 million in 1996, representing
the  construction  of 184 cell  sites and other  system  additions;  these  cash
requirements  totaled $163.7 million in 1995,  representing  the construction of
211 cell sites and other system additions.  Acquisitions required $112.0 million
in 1996, primarily for the purchase of minority interests from TDS.


                                                        -8-





Anticipated  capital  requirements  for 1996  primarily  reflect  the  Company's
construction and system expansion program. The Company's construction and system
expansion budget for 1996 is approximately $240 million,  primarily for new cell
sites to expand and enhance the Company's  coverage in its service areas and for
the enhancement of the Company's office systems.

ACQUISITIONS AND DIVESTITURES
The Company is continuing  to assess its cellular  holdings in order to maximize
the benefits derived from clustering its markets. As the number of opportunities
for outright  acquisitions  has decreased in recent years,  and as the Company's
clusters  have grown,  the  Company's  focus has shifted  toward  exchanges  and
divestitures  of managed and  investment  interests.  Recently,  the Company has
completed  exchanges of controlling  interests in its less strategic markets for
controlling  interests in markets  which better  complement  its  clusters.  The
Company has also completed outright sales of other less strategic  markets.  The
proceeds from these sales have been used to further the Company's growth.

The Company has gradually slowed its pace of acquisitions. In the nine months of
1996,  the Company  purchased a  controlling  interest in one market and several
minority  interests,  representing  971,000  pops,  and  received a  controlling
interest in another market through an exchange with another  cellular  operator.
The total  consideration  paid in these  transactions,  primarily in the form of
cash and USM Common  Shares  issued to TDS to reimburse TDS for the value of TDS
Common Shares issued to third parties, totaled $153.9 million. Included in these
acquisitions are minority interests  representing 584,000 pops USM acquired from
TDS for $102.8  million in cash,  pursuant to an agreement  entered into in June
1996.

In the first nine months of 1995, the Company purchased controlling interests in
ten markets and several minority  interests,  representing 1.5 million pops. The
total consideration paid for these purchases,  primarily in the form of cash and
USM Common  Shares  issued or issuable to TDS to reimburse  TDS for the value of
TDS Common  Shares issued and issuable and cash paid to third  parties,  totaled
$150.6 million.

In the first nine months of 1996,  the Company  sold  controlling  interests  in
eight markets and one market  partition,  plus  minority  interests in two other
markets,  representing 1.1 million pops, and divested a controlling  interest in
another market through an exchange.  The Company received consideration totaling
$187.8  million  both from these sales and from the  exchange.  The Company also
settled  two  separate  legal  matters  during  the first  nine  months of 1996,
receiving $30.3 million from those transactions.  In total, sales, exchanges and
litigation  settlements  provided the Company with cash and receivables totaling
$218.1 million in the first nine months of 1996.

In the first nine months of 1995, the Company sold controlling interests in five
markets and minority interests in three markets,  representing 983,000 pops. The
Company received  consideration of cash and receivables  totaling $122.7 million
from these sales.

Pursuant to the  agreement  to acquire  minority  interests  from TDS,  USM will
acquire additional interests, representing an additional 101,000 pops, for $17.2
million in cash.  Additionally,  at  September  30,  1996,  the  Company  had an
agreement pending to acquire a controlling interest in one market and a minority
interest in another  market,  representing  241,000  pops,  for $34.8 million in
cash.  The pending  acquisition  agreements  discussed  above are expected to be
completed during 1996. The Company is currently  negotiating  agreements for the
acquisition of additional cellular interests which fit its strategic plans.

LIQUIDITY
The Company  anticipates that the aggregate resources required for the remainder
of 1996 will include approximately $67 million for capital spending, $65 million
for  income  tax  payments,  $52  million  for  acquisitions  and $6  million of
scheduled  debt  repayments.  The  Company  had $65  million  of cash  and  cash
equivalents at September 30, 1996 and anticipates generating over $40 million of
operating  cash flow during the  remainder  of 1996.  The Company  also has $100
million available under the Revolving Credit Agreement with TDS.


                                                        -9-





Management  believes that the Company's operating cash flows provide substantial
financial  flexibility.  The Company  also has a line of credit to help meet its
short-term  financing needs,  and there are currently no material  agreements or
commitments  pending to issue additional debt or equity securities.  The Company
has  access to public and  private  capital  markets to help meet its  long-term
financing  needs and  anticipates  issuing debt and equity  securities only when
capital requirements (including  acquisitions),  financial market conditions and
other factors warrant.



                                                        -10-





                             UNITED STATES CELLULAR CORPORATION AND SUBSIDIARIES
                                    CONSOLIDATED STATEMENTS OF OPERATIONS
                                                  Unaudited


                              Three Months Ended               Nine Months Ended
                                September 30,                    September 30,
                               1996          1995            1996        1995
                           -----------   ------------    ----------  -----------
                                (Dollars in thousands, except per share amounts)
OPERATING REVENUES
 Service                   $  183,269    $  134,554      $ 497,490   $ 344,454
 Equipment sales                4,325         4,013         12,790      10,985
                           -----------   ------------    ----------  -----------
  Total Operating Revenues    187,594       138,567        510,280     355,439
                           -----------   ------------    ----------  -----------

OPERATING EXPENSES
 System operations             27,339        21,972         79,728      52,413
 Marketing and selling         37,486        25,571        100,307      69,204
 Cost of equipment sold        18,241        14,356         49,631      38,393
 General and administrative    43,969        35,131        126,461      94,271
 Depreciation                  18,631        15,143         53,691      40,595
 Amortization of intangibles    8,834         8,427         25,525      23,680
                            ----------   ------------    ----------  -----------
  Total Operating Expenses    154,500       120,600        435,343     318,556
                           -----------   ------------    ----------  -----------

OPERATING INCOME BEFORE
  MINORITY SHARE               33,094        17,967         74,937      36,883
Minority share of              
  operating income             (3,195)       (1,950)        (8,616)     (5,713)
                           -----------   ------------    ----------  -----------

OPERATING INCOME               29,899        16,017         66,321      31,170
                           -----------   ------------    ----------  -----------

INVESTMENT AND OTHER INCOME
 Investment income             14,073        10,196         36,401      28,641
 Amortization of licenses 
   and deferred costs
    related to investments       (280)         (299)          (854)       (792)
 Interest income                3,374         1,266          7,644       3,318
 Other income (expense), net      198          (238)        (1,069)     (1,468)
 Gain on sale of cellular 
   interests and
    other investments           7,797        42,301        132,793      77,660
                           -----------   ------------    -----------  ----------
  Total Investment and         
    Other Income               25,162        53,226        174,915     107,359
                           -----------   ------------    -----------  ----------
INCOME BEFORE INTEREST
  AND INCOME TAXES             55,061        69,243        241,236     138,529
Interest expense-affiliate         --            39             --      10,366
Interest expense-other          5,741         6,045         17,496      10,814
                           -----------   ------------    -----------  ----------

INCOME BEFORE INCOME TAXES     49,320        63,159        223,740     117,349
Income tax expense             23,180        30,896        105,158      37,399
                           -----------   ------------    -----------  ----------

NET INCOME                 $   26,140    $   32,263      $ 118,582    $ 79,950
                           ===========   ============    ===========  ==========

WEIGHTED AVERAGE COMMON
  AND SERIES A COMMON          
   SHARES (000s)               86,158        84,561         86,002      83,846
EARNINGS PER COMMON AND
  SERIES A COMMON SHARE    $      .30    $      .38      $    1.38    $    .95
                           ===========   ============    ===========  ==========


       The  accompanying  notes  to  consolidated  financial  statements  are an
integral part of these statements.

                                                       -11-





                             UNITED STATES CELLULAR CORPORATION AND SUBSIDIARIES
                                   CONSOLIDATED STATEMENTS OF CASH FLOWS
                                                  Unaudited

                                                          Nine Months Ended
                                                            September 30,
                                                       -----------------------
                                                           1996          1995
                                                           ----          ----

                                                        (Dollars in thousands)
CASH FLOWS FROM OPERATING ACTIVITIES
   Net income                                          $  118,582   $   79,950
   Add (Deduct) adjustments to reconcile net income
      to net cash provided by operating activities
        Depreciation and amortization                      80,070       65,067
        Investment income                                 (36,401)     (28,641)
        Gain on sale of cellular and other investments   (132,793)     (77,660)
        Minority share of operating income                  8,616        5,713
        Other noncash expense                              14,518       10,236
        Change in accounts receivable                     (17,080)     (26,720)
        Change in accounts payable                         (9,365)       1,991
        Change in accrued interest                            113       10,120
        Change in accrued taxes                            47,206       10,235
        Change in deferred taxes                           42,604       21,876
        Change in other assets and liabilities             10,244        8,693
                                                       -----------  ------------
                                                          126,314       80,860
                                                       -----------  ------------

CASH FLOWS FROM FINANCING ACTIVITIES
   Long-term debt borrowings                                3,922       58,698
   Change in Convertible Debentures                            --      221,466
   Repayment of long-term debt                            (15,752)     (10,480)
   Change in Revolving Credit Agreement                        --     (249,916)
   Proceeds from the issuance of Common Shares              9,784          746
   Minority partner capital distributions                  (4,302)         372
                                                       -----------  ------------
                                                           (6,348)      20,886
                                                       -----------  ------------

CASH FLOWS FROM INVESTING ACTIVITIES
   Additions to property, plant and equipment            (156,387)    (158,088)
   System development costs                               (16,528)      (5,628)
   Investments in and advances to nonconsolidated
      partnerships                                        (16,709)      (7,153)
   Distributions from nonconsolidated partnerships         14,922        7,231
   Proceeds from sale of cellular and other investments   193,625      141,387
   Acquisitions, excluding cash acquired                 (112,071)     (26,326)
                                                       -----------  ------------
                                                          (93,148)     (48,577)
                                                       -----------  ------------


NET INCREASE IN CASH AND
   CASH EQUIVALENTS                                        26,818       53,169

CASH AND CASH EQUIVALENTS-
   Beginning of period                                     38,404        5,800
                                                       -----------  ------------

   End of period                                       $   65,222   $   58,969
                                                       ===========  ============

The accompanying notes to consolidated financial statements are an integral part
of these statements.

                                                       -12-





               UNITED STATES CELLULAR CORPORATION AND SUBSIDIARIES
                           CONSOLIDATED BALANCE SHEETS
                                     ASSETS


                                    (Unaudited)
                                 September 30, 1996           December 31, 1995
                                 ---------------------        -----------------
                                              (Dollars in thousands)
CURRENT ASSETS
   Cash and cash equivalents
      General funds               $      10,904               $         8,462
      Affiliated cash investments        54,318                        29,942
                                   ------------                  ------------
                                         65,222                        38,404
   Accounts receivable
      Customers, net of allowance        56,554                        42,934
      Roaming                            34,120                        26,316
      Affiliates                             48                         2,166
      Other                               6,144                         5,761
   Inventory                              6,805                         9,198
   Prepaid and other current assets       5,477                         5,007
                                   ------------                  ------------
                                        174,370                       129,786
                                   ------------                  ------------

PROPERTY, PLANT AND EQUIPMENT
   In service                           794,599                       674,450
   Less accumulated depreciation        179,818                       144,423
                                   ------------                  ------------
                                        614,781                       530,027
                                   ------------                  ------------

INVESTMENTS
   Cellular partnerships                172,430                       134,421
   Licenses, net of amortization      1,048,318                     1,035,846
   Notes and interest receivable         35,005                        16,376
                                   ------------                  ------------
                                      1,255,753                     1,186,643
                                   ------------                  ------------

DEFERRED CHARGES
   Deferred start-up costs, 
     net of amortization                    585                         1,728
   Other deferred charges, 
     net of amortization                 43,766                        31,960
                                   ------------                  ------------
                                         44,351                        33,688
                                   ------------                  ------------
   Total Assets              $        2,089,255               $     1,880,144
                                   ============                  ============


                     The accompanying notes to consolidated
                    financial statements are an integral part
                              of these statements.

                                      -13-





               UNITED STATES CELLULAR CORPORATION AND SUBSIDIARIES
                          CONSOLIDATED BALANCE SHEETS
                       LIABILITIES AND SHAREHOLDERS' EQUITY

                                    (Unaudited)
                                 September 30, 1996           December 31, 1995
                                 ----------------------       -----------------
                                                  (Dollars in thousands)
CURRENT LIABILITIES
   Current portion of  
      long-term debt and             
        preferred stock           $       23,065              $        30,939
   Notes payable                           1,375                        1,375
   Accounts payable
      Affiliates                           7,357                       11,636
      Other                               40,464                       53,155
   Accrued taxes                          76,111                       29,644
   Customer deposits and                  
      and deferred revenues               14,733                       11,332 
   Other current liabilities              22,131                       17,028
                                  --------------               ---------------
                                         185,236                      155,109
                                  --------------               ---------------

LONG-TERM DEBT, excluding                 
      current portion                     86,285                       98,656  
                                  --------------               ---------------

6% ZERO COUPON CONVERTIBLE               
     DEBENTURES                          246,456                      235,750
                                  --------------               ---------------

DEFERRED LIABILITIES AND CREDITS
   Net deferred income                   
      tax liability                       57,013                       14,331
   Other                                   2,187                        1,541
                                  --------------               ---------------
                                          59,200                       15,872
                                  --------------               ---------------
MINORITY INTEREST                         47,922                       45,303
                                  --------------               ---------------

COMMON SHAREHOLDERS' EQUITY
   Common Shares, par value                
      $1 per share                         53,091                      49,966
   Series A Common Shares,                 
      par value $1 per share               33,006                      33,006
   Additional paid-in capital           1,244,392                   1,206,614
   Common Shares issuable,                    
      928,009 shares in 1995                   --                      24,784  
   Retained earnings                      133,667                      15,084
                                   --------------              ---------------
                                        1,464,156                   1,329,454
                                   --------------              ---------------
   Total Liabilities             
      and Shareholders' Equity    $     2,089,255              $    1,880,144  
                                  ===============              ===============


                     The accompanying notes to consolidated
                    financial statements are an integral part
                              of these statements.

                                                         -14-





               UNITED STATES CELLULAR CORPORATION AND SUBSIDIARIES

                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS



1.    The  consolidated  financial  statements  included  herein  have  been
      prepared  by  the  Company,  without  audit,  pursuant  to the  rules  and
      regulations of the Securities and Exchange Commission. Certain information
      and  footnote   disclosures  normally  included  in  financial  statements
      prepared in accordance with generally accepted accounting  principles have
      been condensed or omitted pursuant to such rules and regulations, although
      the  Company  believes  that  the  disclosures  are  adequate  to make the
      information   presented  not  misleading.   It  is  suggested  that  these
      consolidated   financial  statements  be  read  in  conjunction  with  the
      consolidated  financial  statements and the notes thereto  included in the
      Company's  latest annual report on Form 10-K. 

      The accompanying  unaudited  consolidated financial statements contain all
      adjustments  (consisting  of only normal  recurring  items)  necessary  to
      present  fairly  the  financial  position  as of  September  30,  1996 and
      December 31, 1995,  and the results of  operations  and cash flows for the
      nine months ended  September 30, 1996 and 1995.  The results of operations
      for the nine months ended September 30, 1996 and 1995, are not necessarily
      indicative of the results to be expected for the full year.

2.    Earnings  per Common and Series A Common  Share for the nine months  ended
      September  30, 1996 and 1995,  was  computed by dividing Net Income by the
      weighted  average  number of Common  Shares,  Series A Common  Shares  and
      dilutive common equivalent shares outstanding during the period.  Dilutive
      common stock equivalents at September 30, 1996 and 1995, consist primarily
      of dilutive Common Shares issuable and Redeemable Preferred Stock.

      Earnings per Common and Series A Common Share  Assuming  Full Dilution for
      the nine  months  ended  September  30,  1996 and 1995,  was  computed  by
      dividing Net Income, as adjusted for the interest expense  eliminated as a
      result of the pro  forma  conversion  of  Convertible  Debentures,  by the
      weighted  average  number of Common  Shares,  Series A Common  Shares  and
      dilutive common equivalent shares outstanding during the period.  Dilutive
      common stock equivalents at September 30, 1996 and 1995, consist primarily
      of  dilutive  Convertible  Debentures  (assuming  conversion  into  Common
      Shares), Common Shares issuable and Redeemable Preferred Stock.


                                      -15-




               UNITED STATES CELLULAR CORPORATION AND SUBSIDIARIES

                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS




3.    Assuming that  acquisitions  accounted for as purchases  during the period
      January 1, 1995,  to  September  30,  1996,  had taken place on January 1,
      1995, pro forma results of operations would have been as follows:

                                                   Nine Months Ended
                                                     September 30,
                                               --------------------------
                                                 1996              1995
                                                ------            ------
                                                  (Dollars in thousands,
                                                 except per share amounts)

      Service Revenues                    $     498,094     $      357,093
      Equipment Sales                            12,797             11,975
      Interest Expense (including cost          
        to finance acquisitions)                 17,496             21,356
      Net Income                                122,066             74,401
      Earnings per Common and            
        Series A Common Share             $        1.42     $          .87

4.    The following  summarized  unaudited income statements are the combined
      summarized  income statements of the cellular system  partnerships  listed
      below which are accounted for by the Company  following the equity method.
      The combined  summarized  income  statements  were compiled from financial
      statements  and other  information  obtained  by the  Company as a limited
      partner of the  cellular  limited  partnerships  as set forth  below.  The
      cellular system  partnerships  included in the combined  summarized income
      statements and the Company's ownership  percentage of each cellular system
      partnership at September 30, 1996, are set forth in the following table.

                                                                       The
                                                                     Company's
                                                                     Limited
                                                                    Partnership
          Cellular System Partnership                                Interest
         -----------------------------                              -----------
      Los Angeles SMSA Limited Partnership                               5.5%
      Nashville/Clarksville MSA Limited Partnership                     49.0%
      Baton Rouge MSA Limited Partnership                              49.99%


                                      -16-




               UNITED STATES CELLULAR CORPORATION AND SUBSIDIARIES

                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS





                                     (Unaudited)               (Unaudited)
                                  Three Months Ended         Nine Months Ended
                                     September 30,             September 30,
                                -----------------------  -----------------------
                                   1996        1995         1996        1995
                                ----------   ----------  ----------   ----------
                                               (Dollars in thousands)

      REVENUES                  $ 232,132    $ 191,808   $ 663,029    $ 574,576

      EXPENSES
        Selling, general and
           administrative         120,586      100,643     349,108      292,290
        Depreciation and
           amortization            26,750       17,584      73,296       49,417
                                ----------   ----------  ----------   ----------
                                  147,336      118,227     422,404      341,707
                                ----------   ----------  ----------   ----------

      OPERATING INCOME             84,796       73,581     240,625      232,869
      OTHER INCOME, NET             1,880        1,436       5,315        4,557
                                ----------   ----------  ----------   ----------


      NET INCOME                $  86,676    $  75,017   $ 245,940    $ 237,426
                                ==========   ==========  ==========   ==========


                                                         -17-




               UNITED STATES CELLULAR CORPORATION AND SUBSIDIARIES

                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS





5.     Supplemental Cash Flow Information

       The Company acquired  certain cellular  licenses and interests during the
       first  nine  months  of  1996  and  1995.  In   conjunction   with  these
       acquisitions, the following assets were acquired, liabilities assumed and
       Common Shares issued.

                                               Nine Months Ended
                                                  September 30,
                                             ----------------------  
                                                1996         1995
                                             --------    --------- 
                                             (Dollars in thousands)

     Property, plant and equipment          $   7,069    $  30,852
     Cellular licenses                         88,006      130,454
     Increase (Decrease) in equity-method
        investment in cellular interests       13,971       (5,921)
     Accounts receivable                        1,332        4,336
     Revolving Credit Agreement - TDS            --        (15,493)
     Accounts payable                          (1,106)      (3,882)
     Other assets and liabilities,
        excluding cash acquired                  (463)        (969)
     Common Shares issued and issuable          3,262     (113,051)
                                             --------    ---------
     Decrease in cash due to acquisitions   $ 112,071    $  26,326
                                             ========    =========


The following summarizes certain noncash  transactions,  and interest and income
taxes paid.

                                                          Nine Months Ended
                                                          ------------------ 
                                                           September 30,
                                                           1996       1995
                                                          --------  -------- 
                                                       (Dollars in thousands)

     Interest paid                                        $ 5,142   $ 2,842
     Income taxes paid                                     21,409     2,547
     Accrued interest converted into debt
        under the Revolving Credit Agreement                 --      14,432
     Common Shares issued by USM for conversion
        of USM Preferred Stock and TDS Preferred Shares   $18,450   $22,236


                                                         -18-




               UNITED STATES CELLULAR CORPORATION AND SUBSIDIARIES

                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS




6.      Contingencies

        The Company's  material  contingencies as of September 30, 1996, include
        the  collectibility  of a $5.5 million note receivable under a long-term
        financing  agreement with a cellular company and a $10.0 million standby
        letter of credit in support of a bank loan to an entity  minority- owned
        by the Company. For further discussion of these contingencies,  see Note
        13 of  Notes  to  Consolidated  Financial  Statements  included  in  the
        Company's 1995 Report on Form 10-K for the year ended December 31, 1995.

7.      Convertible Debentures

        The  Company  sold $745  million  principal  amount at  maturity of zero
        coupon convertible debt in June 1995. This convertible debt, in the form
        of Liquid Yield Option Notes  ("LYONS"),  is  subordinated to all senior
        indebtedness of the Company. At September 30, 1996, the Company's senior
        indebtedness totaled $119.4 million.

8.      Transfer of Minority Interests to the Company from TDS

        Pursuant  to an  agreement  entered  into in  June,  1996,  the  Company
        completed  the   acquisition  of  minority   interests  in  13  markets,
        representing 584,000 population equivalents, from TDS in September, 1996
        for $102.8 million in cash. Also pursuant to the agreement,  the Company
        is scheduled to acquire  minority  interests in two additional  markets,
        representing 101,000 population equivalents,  for $17.2 million in cash.
        The pending transfer is awaiting regulatory approvals.



                                                         -19-





                           PART II. OTHER INFORMATION



Item 6.  Exhibits and Reports on Form 8-K.

(a)      Exhibits:

         Exhibit 10.1 - Deferred  Compensation  Agreement  for H. Donald  Nelson
         dated July 15, 1996.

         Exhibit 10.2 - Deferred  Compensation  Agreement  for Richard  Goehring
         dated July 15, 1996.

         Exhibit 10.3 - Deferred  Compensation  Agreement for Michael Mutz dated
         August 30, 1996.

         Exhibit 11 - Computation of earnings per common share.

         Exhibit 12 - Statement regarding computation of ratios.

         Exhibit 27 - Financial Data Schedule.

(b)      No reports on Form 8-K were filed during the quarter  ended  September
         30, 1996.




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                                   SIGNATURES



     Pursuant to the  requirements  of the Securities  Exchange Act of 1934, the
registrant  has duly  caused  this  report  to be  signed  on its  behalf by the
undersigned thereunto duly authorized.





                                             UNITED STATES CELLULAR CORPORATION
                                                        (Registrant)





Date    November 13, 1996               /s/ H. DONALD NELSON
     --------------------------        ------------------------------
                                            H. Donald Nelson
                                            President
                                           (Chief Executive Officer)


Date    November 13, 1996               /s/ KENNETH R. MEYERS
     --------------------------        -------------------------------
                                            Kenneth R. Meyers
                                            Vice President-Finance and Treasurer
                                           (Chief Financial Officer)


Date    November 13, 1996               /s/ PHILLIP A. LORENZINI
     -------------------------         --------------------------------
                                            Phillip A. Lorenzini
                                            Controller
                                           (Principal Accounting Officer)



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