EXHIBIT 99.1

                       UNITED STATES CELLULAR CORPORATION

                STOCK BONUS AND RESTRICTED STOCK AWARD AGREEMENT


                  United States  Cellular  Corporation,  a Delaware  corporation
(the  "Company"),  hereby  grants  to  ______________  (the  "Employee")  as  of
[_______],  1996 (the "Grant  Date") (i) ________  shares of the class of shares
designated  as  "Common  Shares"  in the  Company's  Articles  of  Incorporation
("Common  Stock")  (the "Stock  Bonus"),  and (ii) a  restricted  stock award of
______ shares of the Company's  Common Stock (the "Award"),  upon and subject to
the restrictions, terms and conditions set forth below.

                  1.  Stock Bonus and Award Subject to Acceptance of Agreement.

                  The  Stock  Bonus  and the Award  shall  become  null and void
unless the Employee (a) shall accept this Agreement by executing it in the space
provided  below  and  returning  it to the  Company's  Vice  President  of Human
Resources  and  (b)  shall  execute  one or more  irrevocable  stock  powers  to
facilitate  the transfer to the Company (or its assignee or nominee) of all or a
portion of the  shares  subject to the  Award,  if shares are  forfeited  either
pursuant  to  Paragraph  4  hereof  or if  required  under  applicable  laws  or
regulations,  and  return  such  stock  power or  powers to the  Company's  Vice
President of Human  Resources.  As soon as practicable  after the conditions set
forth in clauses (a) and (b) of the previous sentence are satisfied, the Company
shall  cause  to be  issued  in the  Employee's  name  a  stock  certificate  or
certificates

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representing  the total  number of shares of Common  Stock  subject to the Stock
Bonus and a stock  certificate or certificates  representing the total number of
shares of Common Stock subject to the Award.

                  2.  Custody and Delivery of Shares.

                  The Company  shall  deliver,  subject to  Paragraph  5.3,  the
certificate  or  certificates  representing  the shares of Common Stock  granted
under  the  Stock  Bonus  as soon as  administratively  practicable  after  this
Agreement  has been  executed  and  returned to the Company in  accordance  with
Paragraph 1. The Company shall hold the certificate or certificates representing
the shares of Common Stock subject to the Award (the "Award  Shares")  until the
restrictions  on such shares have  terminated  and the Company shall  thereupon,
subject to Paragraph  5.3,  deliver the  certificate  or  certificates  for such
shares to the  Employee.  The Company  shall pay all original  issue or transfer
taxes and all fees and expenses  incident to such delivery,  except as otherwise
provided in Paragraph 5.3.

                  3.  Rights as a Stockholder.

                  The  Employee  shall  have the right to vote the Award  Shares
(and  Common  Stock  distributions  thereon),  unless and until such  shares are
forfeited pursuant to Paragraph 4 hereof or if required under applicable laws or
regulations.   Any  dividends  or  other   distributions   (including,   without
limitation,  a cash  dividend,  a stock dividend or stock split) with respect to
Award  Shares shall be delivered to the Company and shall be subject to the same
restrictions  as the Award Shares.  If any dividend or other  distribution is in
the form of Common Stock,  the Employee  shall  execute one or more  irrevocable
stock  powers  similar to the stock  powers  executed  with respect to the Award
Shares and return such stock power and powers to the Company's Vice President of
Human  Resources.  Such dividends and other  distributions  made with respect to
Award Shares shall be  accumulated  in a separate  account for the Employee.  As
soon

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as practicable  after any Award Shares are no longer subject to forfeiture,  (i)
any cash dividends held in such separate account in respect of such shares shall
be  paid  to  the  Employee  in  cash  without   interest  and  (ii)  any  other
distributions  made in respect of such shares shall be delivered to the Employee
in kind without interest.


                  4. Restriction Period and Forfeiture.  (a) In General.  Except
as otherwise  provided in this Paragraph 4, the restrictions on 50% of the Award
Shares shall terminate when the Company  achieves the 1.5 million customer level
and the  restrictions  on the other 50% of the Award Shares shall terminate when
the Company achieves the 2.0 million customer level,  provided that with respect
to  each  such  50%  the  Employee  is  employed  by the  Company  or any  other
corporation  which owns directly or  indirectly at least 50% of the  outstanding
stock of the Company (or the combined voting power of such outstanding stock) or
a corporation  at least 50% of whose  outstanding  stock or the combined  voting
power of such  outstanding  stock is owned directly or indirectly by the Company
(an  "Affiliate")  on the date the  relevant  customer  level is  achieved.  For
purposes of the Award, only customers in markets managed by the Company shall be
included in determining the Company's customer level.

                  (b)  Retirement,   Disability  or  Death.  If  the  Employee's
employment by the Company or an Affiliate terminates by reason of (i) retirement
on or after age 65, (ii) a total physical  disability  which, in the judgment of
the Chairman,  prevents the Employee from performing such Employee's  employment
duties for a continuous  period of at least six months  ("Disability")  or (iii)
death prior to termination of restrictions on all the Award Shares in accordance
with subsection (a) above, the restrictions  shall terminate upon the Employee's
termination of employment.


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                  (c)  Other  Termination  of  Employment.   If  the  Employee's
employment by the Company or an Affiliate  terminates  for any reason other than
retirement  on or after age 65,  Disability  or death  prior to  termination  of
restrictions  on all the Award Shares in accordance  with  subsection (a) above,
the Award  Shares  subject  to the  restrictions  on the date of the  Employee's
termination  of  employment  shall be  forfeited  and shall be  canceled  by the
Company.  In the event that the Employee  shall  forfeit any Award  Shares,  the
Employee  shall,  within 10 days of the date of the Company's  written  request,
return this Agreement to the Company for cancellation. Notwithstanding the prior
sentence,  such  shares  nonetheless  shall be  forfeited  and  canceled  by the
Company.

                  (d)   Competition   or    Misappropriation   of   Confidential
Information.  If prior to the  delivery  of the  certificates  representing  the
shares  subject  to the Stock  Bonus or any  Award  Shares  in  accordance  with
Paragraph 2 above,  the  Employee  either (i) enters into  competition  with the
Company or an Affiliate or (ii) misappropriates  confidential information of the
Company or an Affiliate,  as determined by the Chairman in his sole  discretion,
then all rights with respect to the Common Shares  evidenced by such certificate
or  certificates  shall be  immediately  forfeited  and shall be canceled by the
Company.  For purposes of the preceding sentence,  the Employee shall be treated
as entering  into  competition  with the Company or an Affiliate if the Employee
(i) directly or indirectly, individually or in conjunction with any person, firm
or corporation,  has contact with any customer of the Company or an Affiliate or
any  prospective  customer which has been contacted or solicited by or on behalf
of the Company or an Affiliate  for the purpose of (A)  soliciting or selling to
such  customer or  prospective  customer  any product or service,  except to the
extent such  contact is made on behalf of the Company or an  Affiliate,  or (ii)
otherwise  competes  with the Company or an Affiliate in any manner or otherwise
engages in the business of the Company or an  Affiliate.  The Employee  shall be
treated  as  misappropriating  confidential  information  of the  Company  or an
Affiliate if the Employee (i) uses confidential information (as described below)
for the

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benefit of anyone other than the Company or such Affiliate,  as the case may be,
or  discloses  the  confidential  information  to anyone not  authorized  by the
Company or such Affiliate, as the case may be, to receive such information, (ii)
upon  termination  of  employment,  makes any summaries of, takes any notes with
respect to, or memorizes any information or takes any  confidential  information
or reproductions thereof from the facilities of the Company or an Affiliate,  or
(iii) upon  termination  of  employment or upon the request of the Company or an
Affiliate,  fails to return all confidential  information then in the Employee's
possession.   "Confidential   information"   shall  mean  any  confidential  and
proprietary  drawings,  reports,  sales and training  manuals,  customer  lists,
computer  programs,  and other material  embodying trade secrets or confidential
technical, business, or financial information of the Company or an Affiliate.

                  (e) Change in Control.  Any restrictions on Award Shares shall
immediately  terminate  upon the  occurrence  of (i) a "Change in  Control,"  as
defined below, or (ii) a "change in control" within the meaning of the Telephone
and Data Systems,  Inc. 1994  Long-Term  Incentive  Plan at a time when TDS owns
directly  or  indirectly  at least 50% of either  the  outstanding  stock of the
Company or the combined voting power of such stock.

                  For purposes of this Paragraph 4(e), a Change in Control shall
mean:

                  (1) the  acquisition  by any  individual,  entity  or group (a
         "Person"),  including  any  "person"  within  the  meaning  of  Section
         13(d)(3) or  14(d)(2) of the  Exchange  Act,  of  beneficial  ownership
         within the meaning of Rule 13d-3 promulgated under the Exchange Act, of
         25% or  more of the  combined  voting  power  of the  then  outstanding
         securities  of the  Company  entitled  to  vote  generally  on  matters
         (without regard to the election of directors) (the "Outstanding  Voting
         Securities"),  excluding,  however, the following:  (i) any acquisition
         directly from the Company or an Affiliate

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         (excluding any acquisition  resulting from the exercise of an exercise,
         conversion  or  exchange  privilege,   unless  the  security  being  so
         exercised,  converted  or  exchanged  was  acquired  directly  from the
         Company or an  Affiliate),  (ii) any  acquisition  by the Company or an
         Affiliate,  (iii)  any  acquisition  by an  employee  benefit  plan (or
         related trust)  sponsored or maintained by the Company or an Affiliate,
         (iv) any acquisition by any corporation pursuant to a transaction which
         complies  with clauses (i),  (ii) and (iii) of  subsection  (3) of this
         Paragraph  4(e), or (v) any acquisition by the following  persons:  (A)
         LeRoy T.  Carlson or his spouse,  (B) any child of LeRoy T.  Carlson or
         the spouse of any such child,  (C) any  grandchild of LeRoy T. Carlson,
         including any child  adopted by any child of LeRoy T.  Carlson,  or the
         spouse of any such  grandchild,  (D) the  estate of any of the  persons
         described  in clauses  (A)-(C),  (E) any trust or  similar  arrangement
         (including  any   acquisition  on  behalf  of  such  trust  or  similar
         arrangement  by the trustees or similar  persons)  provided that all of
         the  current  beneficiaries  of such trust or similar  arrangement  are
         persons  described in clauses (A)-(C) or their lineal  descendants,  or
         (F) the voting trust which  expires on June 30, 2009,  or any successor
         to such voting  trust,  including  the trustees of such voting trust on
         behalf of such  voting  trust,  (all such  persons,  collectively,  the
         "Exempted Persons");

                  (2)  individuals  who, as of the date hereof,  constitute  the
         Board of Directors of the Company (the "Incumbent Board") cease for any
         reason to  constitute  at least a  majority  of such  Incumbent  Board;
         provided  that any  individual  who  becomes a director  of the Company
         after such date,  whose  election,  or  nomination  for election by the
         Company's stockholders, was approved by the vote of at least a majority
         of the directors then  comprising the Incumbent Board shall be deemed a
         member  of  the  Incumbent  Board;  and  provided  further,   that  any
         individual who was initially  elected as a director of the Company as a
         result of an actual or threatened  election contest,  as such terms are
         used in Rule 14a-11 of Regulation  14A  promulgated  under the Exchange
         Act,

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         or any other actual or threatened  solicitation  of proxies or consents
         by or on behalf of any Person  other than the Board shall not be deemed
         a member of the Incumbent Board;

                  (3)  approval  by  the   stockholders  of  the  Company  of  a
         reorganization, merger or consolidation or sale or other disposition of
         all or  substantially  all of the assets of the  Company (a  "Corporate
         Transaction"),  excluding, however, a Corporate Transaction pursuant to
         which (i) all or  substantially  all of the individuals or entities who
         are  the  beneficial  owners  of  the  Outstanding   Voting  Securities
         immediately prior to such Corporate  Transaction will beneficially own,
         directly or indirectly,  more than 51% of the combined  voting power of
         the  outstanding  securities  of the  corporation  resulting  from such
         Corporate  Transaction  (including,  without limitation,  a corporation
         which  as a  result  of  such  transaction  owns,  either  directly  or
         indirectly,  the Company or all or  substantially  all of the Company's
         assets) which are entitled to vote generally on matters (without regard
         to the election of directors),  in  substantially  the same proportions
         relative to each other as the shares of Outstanding  Voting  Securities
         are owned  immediately  prior to such  Corporate  Transaction,  (ii) no
         Person  (other  than  the  following  Persons:  (v) the  Company  or an
         Affiliate,  (w) any employee  benefit plan (or related trust) sponsored
         or  maintained  by  the  Company  or  Affiliate,  (x)  the  corporation
         resulting from such Corporate  Transaction,  (y) the Exempted  Persons,
         (z) and any Person which beneficially owned,  immediately prior to such
         Corporate  Transaction,  directly  or  indirectly,  25% or  more of the
         Outstanding  Voting  Securities)  will  beneficially  own,  directly or
         indirectly, 25% or more of the combined voting power of the outstanding
         securities of such  corporation  entitled to vote  generally on matters
         (without regard to the election of directors) and (iii) individuals who
         were members of the Incumbent Board will constitute at least a majority
         of the members of the board of directors of the  corporation  resulting
         from such Corporate Transaction; or

                                      -7-




                  (4)  approval by the stockholders of the Company of a plan of 
         complete liquidation or dissolution of the Company.

                  5.  Additional Terms and Conditions of Stock Bonus and Award.

                  5.1.  Nontransferability  of  Award.  During  the  restriction
period  described in Section  4(a),  the shares of Common Stock  subject to such
restrictions may not be transferred by the Employee other than by will, the laws
of descent and distribution or to the Employee's beneficiary or beneficiaries as
designated on the form attached  hereto.  Except as permitted by the  foregoing,
during the  restriction  period  described in Section 4(a), the shares of Common
Stock  subject  to such  restrictions  may not be sold,  transferred,  assigned,
pledged, hypothecated, encumbered or otherwise disposed of (whether by operation
of law or otherwise) or be subject to execution,  attachment or similar process.
Any  such  attempted  sale,  transfer,   assignment,  pledge,  hypothecation  or
encumbrance, or other disposition of such shares shall be null and void.

                  5.2. Investment Representation. The Employee hereby represents
and covenants  that (a) any share of Common Stock  acquired as part of the Stock
Bonus or upon the vesting of the Award will be acquired for  investment  and not
with a view to the distribution thereof within the meaning of the Securities Act
of 1933, as amended (the  "Securities  Act"),  unless such  acquisition has been
registered under the Securities Act and any applicable state securities law; (b)
any  subsequent  sale of any such  shares  shall be made  either  pursuant to an
effective  registration  statement  under the  Securities Act and any applicable
state securities laws, or pursuant to an exemption from  registration  under the
Securities  Act and such state  securities  laws;  and (c) if  requested  by the
Company, the Employee shall submit a written statement,  in form satisfactory to
the Company,  to the effect that such  representation (x) is true and correct as
of the date

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of acquisition of any shares hereunder or (y) is true and correct as of the date
of any sale of any such shares, as applicable.  As a further condition precedent
to the  delivery  to the  Employee of any shares  granted  pursuant to the Stock
Bonus  or the  Award,  the  Employee  shall  comply  with  all  regulations  and
requirements of any regulatory  authority  having control of or supervision over
the  issuance of the shares  and, in  connection  therewith,  shall  execute any
documents  which  the  Board  of  Directors  of the  Company  or  any  committee
authorized by the Board of Directors of the Company shall in its sole discretion
deem necessary or advisable.

                  5.3.  Tax  Withholding.  (a) As a condition  precedent  to any
delivery  to the  Employee  of any shares of Common  Stock  granted  pursuant to
either the Stock Bonus or the Award,  the  Employee  shall,  upon request by the
Company,  pay to the Company such amount of cash as the Company may be required,
under all applicable  federal,  state,  local or other laws or  regulations,  to
withhold and pay over as income or other  withholding  taxes (the  "Required Tax
Payments")  with respect to such shares.  If the Employee  shall fail to advance
the Required Tax Payments after request by the Company,  the Company may, in its
discretion,  deduct any Required Tax Payments from any amount then or thereafter
payable by the Company to the Employee.

                  (b) The Employee may elect to satisfy his or her obligation to
advance the  Required  Tax Payments by any of the  following  means:  (1) a cash
payment to the Company pursuant to Paragraph 5.3(a), (2) delivery to the Company
of  previously  owned whole  shares of Common  Stock (for which the Employee has
good title, free and clear of all liens and  encumbrances)  having a fair market
value  determined  as of the date the  obligation to withhold or pay taxes first
arises in connection with the Stock Bonus or the Award (the "Tax Date") which is
equal to the Required Tax Payments, (3) authorizing the Company to withhold from
the shares of Common Stock which would otherwise be delivered to the

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Employee  pursuant to the Stock  Bonus or the Award a number of whole  shares of
Common Stock having a fair market value  determined  as of the Tax Date which is
equal to the  Required  Tax  Payments,  (4) a cash  payment  by a  broker-dealer
acceptable  to the Company  through  whom the  Employee has sold the shares with
respect to which the Required Tax Payments have arisen or (5) any combination of
(1), (2) and (3). The Company  shall have sole  discretion  to  disapprove of an
election pursuant to any of clauses (2)-(5).  Whole shares of Common Stock to be
so delivered  or withheld may not have an aggregate  fair market value in excess
of the minimum  amount of the Required Tax Payments.  Any fraction of a share of
Common  Stock which would be required to pay the  Required  Tax Payments in full
shall be disregarded  and the remaining  amount due shall be paid in cash by the
Employee.

                  5.4.  Adjustment.  In the  event  of any  stock  split,  stock
dividend,   recapitalization,    reclassification,    reorganization,    merger,
consolidation, spin-off, combination of shares in a reverse stock split or other
similar  event,  the number and class of shares of Common  Stock  subject to any
restrictions  at the time of such event shall be  appropriately  adjusted by the
Company.  The  decision  of the Company  regarding  the amount and timing of any
adjustment  pursuant  to  this  Paragraph  5.4  shall  be  final,   binding  and
conclusive.

                  5.5.  Compliance  with Applicable Law. The Stock Bonus and the
Award  are  subject  to the  condition  that  if the  listing,  registration  or
qualification  of the shares of Common  Stock  subject to the Stock Bonus or the
Award upon any securities  exchange or under any law, or the consent or approval
of any governmental body, or, in the case of any Award Shares, the taking of any
other action is necessary or desirable as a condition of, or in connection with,
the  termination of the  restrictions  on such shares or delivery of such shares
may not be delivered,  in whole or in part,  unless such listing,  registration,
qualification, consent or approval shall have been effected or obtained, free of
any conditions not

                                      -10-




acceptable to the Company. The Company agrees to make every reasonable effort to
effect or obtain  any such  listing,  registration,  qualification,  consent  or
approval.

                  5.6.  Stock  Bonus  and Award  Confer  No Rights to  Continued
Employment.  In no event  shall the  granting of the Stock Bonus or the Award or
their  acceptance  by the  Employee  give or be deemed to give the  Employee any
right to continued employment by the Company or by any Affiliate.

                  5.7. Decisions of Chairman.  The Chairman shall have the right
to resolve all questions which may arise in connection with this Agreement.  Any
interpretation,  determination  or other  action  made or taken by the  Chairman
regarding this Agreement shall be final, binding and conclusive.

                  6.  Miscellaneous Provisions.

                  6.1.  Successors.  This Agreement shall be binding upon and 
inure to the benefit of any successor or successors of the Company and any 
person or persons who shall, upon the death of the Employee, acquire any rights 
hereunder.

                  6.2. Notices.  All notices,  requests or other  communications
provided  for in this  Agreement  shall be made in writing  either (a) by actual
delivery to the party  entitled  thereto,  or (b) by mailing  through the United
States postal service to the last known address of the party  entitled  thereto,
via certified or registered mail,  postage prepaid and return receipt  requested
or by telecopy with  confirmation  of receipt.  The notice shall be deemed to be
received  in case of  delivery,  on the date of its actual  receipt by the party
entitled  thereto,  and in case of mailing by certified or registered mail, five
days  following  the date of such mailing,  and in the case of telecopy,  on the
date of confirmation of receipt.

                                      -11-




                  6.3. Governing Law. This Agreement and all determinations made
and actions taken  pursuant  thereto,  to the extent not governed by the laws of
the United States, shall be governed by, and interpreted in accordance with, the
internal  laws of the State of  Delaware,  without  regard to  conflicts of laws
principles.

                  6.4.  Counterparts.  This Agreement may be executed in two 
counterparts, each of which shall be deemed an original and both of which 
together shall constitute one and the same instrument.

                                        UNITED STATES CELLULAR CORPORATION

                                        By:_______________________________
                                               H. Donald Nelson
                                               Chief Executive Officer



Accepted this____ day of
             
_________________, 199_.


________________________
            Employee


                                      -12-



                       UNITED STATES CELLULAR CORPORATION


                STOCK BONUS AND RESTRICTED STOCK AWARD AGREEMENT


                          BENEFICIARY DESIGNATION FORM

                  You  may  designate  a  primary  beneficiary  and a  secondary
beneficiary.  You can name  more  than one  person  as a  primary  or  secondary
beneficiary.  For  example,  you  may  wish  to  name  your  spouse  as  primary
beneficiary  and  your  children  as  secondary  beneficiaries.  Your  secondary
beneficiary(ies)  will  receive  nothing  if any of your  primary  beneficiaries
survive you. All primary  beneficiaries  will share equally  unless you indicate
otherwise.  The same rule applies for secondary  beneficiaries.  

Designate Your Beneficiary(ies):

                  Primary  Beneficiary(ies) (give name, address and relationship
to you):

                  ---------------------------------------------------

                  ---------------------------------------------------

                  ---------------------------------------------------

                  Secondary Beneficiary(ies) (give name, address and

                  relationship to you): ____________________________

                  ---------------------------------------------------

                  ---------------------------------------------------

                  ---------------------------------------------------


                  I certify that my designation  of beneficiary  set forth above
is my free act and deed.



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                                            Date