EXHIBIT 99.1






                       UNITED STATES CELLULAR CORPORATION

               SPECIAL RETENTION RESTRICTED STOCK AWARD AGREEMENT


                  United States  Cellular  Corporation,  a Delaware  corporation
(the "Company"),  hereby grants to ____________  (the "Employee") as of February
28, 1997 (the "Grant Date") a restricted stock award of __________ shares of the
Company's  Common  Stock (the  "Award"),  upon and subject to the  restrictions,
terms and conditions set forth below.

                  1.  Stock Certificates.

                  A stock  certificate or  certificates  representing  the total
number  of  shares  of Common  Stock  subject  to the Award (as may be  adjusted
pursuant  to Section  5.3(b))  shall be  delivered  to the  Employee  as soon as
administratively  practicable  after the lapse of the  restrictions set forth in
Section 4.

                  2.  Custody and Delivery of Shares.

                  As soon as administratively  practicable after receipt of this
Agreement, the Employee shall execute the Agreement in duplicate by affixing his
signature to the end hereof and  returning  one of the signed  Agreements to the
Company's Vice President of Human  Resources.  The Agreement shall not be deemed
executed unless the Employee (i) executes one or more  irrevocable  stock powers
to facilitate  the transfer to the Company (or its assignee or nominee) all or a
portion  of the  shares  subject  to the Award if shares  are  forfeited  either
pursuant  to  Paragraph  4  hereof  or if  required  under  applicable  laws  or
regulations, and (ii)







returns  such stock power or powers to the  Company's  Vice  President  of Human
Resources  at the same time the signed  Agreement  is returned to the  Company's
Vice  President of Human  Resources.  The Company shall hold the  certificate or
certificates  representing  the shares of Common Stock subject to the Award (the
"Award  Shares") until the  restrictions  on such shares have terminated and the
Company shall  thereupon,  subject to Paragraph 5.3,  deliver the certificate or
certificates for such shares to the Employee. The Company shall pay all original
issue or transfer  taxes and all fees and  expenses  incident to such  delivery,
except as otherwise provided in Paragraph 5.3.

                  3.  Rights as a Stockholder.

                  The  Employee  shall  have the right to vote the Award  Shares
(and  Common  Stock  distributions  thereon),  unless and until such  shares are
forfeited pursuant to Paragraph 4 hereof or if required under applicable laws or
regulations.   Any  dividends  or  other   distributions   (including,   without
limitation,  a cash  dividend,  a stock dividend or stock split) with respect to
Award  Shares shall be delivered to the Company and shall be subject to the same
restrictions  as the Award Shares.  If any dividend or other  distribution is in
the form of Common Stock,  the Employee  shall  execute one or more  irrevocable
stock  powers  similar to the stock  powers  executed  with respect to the Award
Shares and return such stock power and powers to the Company's Vice President of
Human  Resources.  Such dividends and other  distributions  made with respect to
Award Shares shall be  accumulated  in a separate  account for the Employee.  As
soon as practicable  after any Award Shares are no longer subject to forfeiture,
(i) any cash dividends  held in such separate  account in respect of such shares
shall be paid to the  Employee  in cash  without  interest  and  (ii) any  other
distributions  made in respect of such shares shall be delivered to the Employee
in kind without interest.


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                  4. Restriction Period and Forfeiture.  (a) In General.  Except
as otherwise  provided in this Paragraph 4, the restrictions on 50% of the Award
Shares  shall  terminate  on January  15,  1999 if on such date the  Employee is
employed by any of the following:  (i) the Company;  (ii) any corporation  which
owns directly or indirectly at least 50% of the outstanding stock of the Company
(or the combined voting power of such outstanding stock); or (iii) a corporation
at least 50% of whose  outstanding  stock or the  combined  voting power of such
outstanding   stock  is  owned  directly  or  indirectly  by  the  Company  (any
corporation  described in clause (ii) or (iii) shall be an "Affiliate")  and the
restrictions on the other 50% of the Award Shares shall terminate on January 15,
2000 if on such date the Employee is employed by the Company or an Affiliate.

                  (b)  Retirement,   Disability  or  Death.  If  the  Employee's
employment by the Company or an Affiliate terminates by reason of (i) retirement
on or after age 65, (ii) a total physical  disability  which, in the judgment of
the Chairman,  prevents the Employee from performing such Employee's  employment
duties for a continuous  period of at least six months  ("Disability")  or (iii)
death prior to termination of restrictions on all the Award Shares in accordance
with subsection (a) above, the restrictions  shall terminate upon the Employee's
termination of employment.

                  (c)  Other  Termination  of  Employment.   If  the  Employee's
employment by the Company or an Affiliate  terminates  for any reason other than
retirement  on or after age 65,  Disability  or death  prior to  termination  of
restrictions  on all the Award Shares in accordance  with  subsection (a) above,
the Award  Shares  subject  to the  restrictions  on the date of the  Employee's
termination of employment shall be forfeited, and in the event that the Employee
shall forfeit any Award Shares,  the Employee shall,  within 10 days of the date
of the Company's  written  request,  return his signed copy of this Agreement to
the Company for cancellation.  Notwithstanding  the prior sentence,  such shares
nonetheless shall be forfeited and canceled by the Company.


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                  (d)   Competition   or    Misappropriation   of   Confidential
Information. If prior to the delivery of the certificates representing the Award
Shares in accordance with Paragraph 2 above, the Employee either (i) enters into
competition   with  the  Company  or  an  Affiliate   or  (ii)   misappropriates
confidential  information  of the Company or an Affiliate,  as determined by the
Chairman  in his sole  discretion,  then all  rights  with  respect to the Award
Shares shall be immediately  forfeited and shall be canceled by the Company. For
purposes of the preceding  sentence,  the Employee  shall be treated as entering
into  competition  with the Company or an Affiliate if the Employee (i) directly
or  indirectly,  individually  or  in  conjunction  with  any  person,  firm  or
corporation, has contact with any customer of the Company or an Affiliate or any
prospective  customer  which has been  contacted or solicited by or on behalf of
the Company or an  Affiliate  for the purpose of  soliciting  or selling to such
customer or  prospective  customer any product or service,  except to the extent
such contact is made on behalf of the Company or an Affiliate, or (ii) otherwise
competes with the Company or an Affiliate in any manner or otherwise  engages in
the business of the Company or an  Affiliate.  The Employee  shall be treated as
misappropriating  confidential information of the Company or an Affiliate if the
Employee (i) uses confidential  information (as described below) for the benefit
of anyone  other  than the  Company  or such  Affiliate,  as the case may be, or
discloses the  confidential  information to anyone not authorized by the Company
or such Affiliate,  as the case may be, to receive such  information,  (ii) upon
termination of employment,  makes any summaries of, takes any notes with respect
to, or  memorizes  any  information  or takes any  confidential  information  or
reproductions  thereof from the  facilities of the Company or an  Affiliate,  or
(iii) upon  termination  of  employment or upon the request of the Company or an
Affiliate,  fails to return all confidential  information then in the Employee's
possession.   "Confidential   information"   shall  mean  any  confidential  and
proprietary  drawings,  reports,  sales and training  manuals,  customer  lists,
computer  programs,  and other material  embodying trade secrets or confidential
technical, business, or financial information of the Company or an Affiliate.


                                       -4-





                  (e) Change in Control.  Any restrictions on Award Shares shall
immediately  terminate  upon the  occurrence  of (i) a "Change in  Control,"  as
defined below, or (ii) a "change in control" within the meaning of the Telephone
and Data Systems,  Inc. 1994  Long-Term  Incentive  Plan at a time when TDS owns
directly  or  indirectly  at least 50% of either  the  outstanding  stock of the
Company or the combined voting power of such stock.

                  For purposes of this Paragraph 4(e), a Change in Control shall
mean:

                  (1) the  acquisition  by any  individual,  entity  or group (a
         "Person"),  including  any  "person"  within  the  meaning  of  Section
         13(d)(3) or  14(d)(2) of the  Exchange  Act,  of  beneficial  ownership
         within the meaning of Rule 13d-3 promulgated under the Exchange Act, of
         25% or  more of the  combined  voting  power  of the  then  outstanding
         securities  of the  Company  entitled  to  vote  generally  on  matters
         (without regard to the election of directors) (the "Outstanding  Voting
         Securities"),  excluding,  however, the following:  (i) any acquisition
         directly from the Company or an Affiliate  (excluding  any  acquisition
         resulting  from the  exercise of an  exercise,  conversion  or exchange
         privilege,  unless  the  security  being  so  exercised,  converted  or
         exchanged was acquired directly from the Company or an Affiliate), (ii)
         any  acquisition by the Company or an Affiliate,  (iii) any acquisition
         by an employee  benefit plan (or related trust) sponsored or maintained
         by the Company or an Affiliate, (iv) any acquisition by any corporation
         pursuant to a  transaction  which  complies  with clauses (i), (ii) and
         (iii) of subsection (3) of this Paragraph  4(e), or (v) any acquisition
         by the following  persons:  (A) LeRoy T. Carlson or his spouse, (B) any
         child of LeRoy T.  Carlson  or the  spouse of any such  child,  (C) any
         grandchild  of LeRoy T.  Carlson,  including  any child  adopted by any
         child of LeRoy T. Carlson,  or the spouse of any such  grandchild,  (D)
         the estate of any of the persons described in clauses (A)-(C),  (E) any
         trust or similar arrangement (including any acquisition on behalf

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         of such  trust  or  similar  arrangement  by the  trustees  or  similar
         persons)  provided that all of the current  beneficiaries of such trust
         or similar  arrangement  are persons  described  in clauses  (A)-(C) or
         their lineal descendants, or (F) the voting trust which expires on June
         30, 2009, or any successor to such voting trust, including the trustees
         of such voting trust on behalf of such voting trust, (all such persons,
         collectively, the "Exempted Persons");

                  (2)  individuals  who, as of the date hereof,  constitute  the
         Board of Directors of the Company (the "Incumbent Board") cease for any
         reason to  constitute  at least a  majority  of such  Incumbent  Board;
         provided  that any  individual  who  becomes a director  of the Company
         after such date,  whose  election,  or  nomination  for election by the
         Company's stockholders, was approved by the vote of at least a majority
         of the directors then  comprising the Incumbent Board shall be deemed a
         member  of  the  Incumbent  Board;  and  provided  further,   that  any
         individual who was initially  elected as a director of the Company as a
         result of an actual or threatened  election contest,  as such terms are
         used in Rule 14a-11 of Regulation  14A  promulgated  under the Exchange
         Act,  or any other  actual or  threatened  solicitation  of  proxies or
         consents  by or on behalf of any Person  other than the Board shall not
         be deemed a member of the Incumbent Board;

                  (3)  approval  by  the   stockholders  of  the  Company  of  a
         reorganization, merger or consolidation or sale or other disposition of
         all or  substantially  all of the assets of the  Company (a  "Corporate
         Transaction"),  excluding, however, a Corporate Transaction pursuant to
         which (i) all or  substantially  all of the individuals or entities who
         are  the  beneficial  owners  of  the  Outstanding   Voting  Securities
         immediately prior to such Corporate  Transaction will beneficially own,
         directly or indirectly,  more than 51% of the combined  voting power of
         the  outstanding  securities  of the  corporation  resulting  from such
         Corporate  Transaction  (including,  without limitation,  a corporation
         which as a result of such

                                       -6-





         transaction owns, either directly or indirectly,  the Company or all or
         substantially  all of the Company's  assets) which are entitled to vote
         generally on matters (without regard to the election of directors),  in
         substantially the same proportions relative to each other as the shares
         of Outstanding  Voting  Securities are owned  immediately prior to such
         Corporate  Transaction,  (ii)  no  Person  (other  than  the  following
         Persons: (v) the Company or an Affiliate, (w) any employee benefit plan
         (or related trust) sponsored or maintained by the Company or Affiliate,
         (x) the corporation resulting from such Corporate Transaction,  (y) the
         Exempted  Persons,   (z)  and  any  Person  which  beneficially  owned,
         immediately   prior  to  such   Corporate   Transaction,   directly  or
         indirectly,  25% or more of the  Outstanding  Voting  Securities)  will
         beneficially own,  directly or indirectly,  25% or more of the combined
         voting power of the outstanding securities of such corporation entitled
         to vote  generally  on  matters  (without  regard  to the  election  of
         directors)  and (iii)  individuals  who were  members of the  Incumbent
         Board will  constitute  at least a majority of the members of the board
         of  directors  of  the   corporation   resulting  from  such  Corporate
         Transaction; or

                  (4)  approval by the stockholders of the Company of a plan of 
         complete liquidation or dissolution of the Company.

                  5.  Additional Terms and Conditions of the Award.

                  5.1.  Nontransferability  of  Award.  During  the  restriction
period  described in Section  4(a),  the shares of Common Stock  subject to such
restrictions may not be transferred by the Employee other than by will, the laws
of descent and distribution or to the Employee's beneficiary or beneficiaries as
designated on the form attached  hereto.  Except as permitted by the  foregoing,
during the  restriction  period  described in Section 4(a), the shares of Common
Stock subject to such restrictions may not be sold, transferred, assigned,

                                       -7-





pledged, hypothecated, encumbered or otherwise disposed of (whether by operation
of law or otherwise) or be subject to execution,  attachment or similar process.
Any  such  attempted  sale,  transfer,   assignment,  pledge,  hypothecation  or
encumbrance, or other disposition of such shares shall be null and void.

                  5.2. Investment Representation. The Employee hereby represents
and  covenants  that (a) any share of Common Stock  acquired upon the vesting of
the  Award  will  be  acquired  for  investment  and  not  with  a  view  to the
distribution  thereof  within the  meaning  of the  Securities  Act of 1933,  as
amended (the  "Securities  Act"),  unless such  acquisition  has been registered
under the  Securities  Act and any  applicable  state  securities  law;  (b) any
subsequent sale of any such shares shall be made either pursuant to an effective
registration  statement  under  the  Securities  Act  and any  applicable  state
securities  laws,  or  pursuant  to an  exemption  from  registration  under the
Securities  Act and such state  securities  laws;  and (c) if  requested  by the
Company, the Employee shall submit a written statement,  in form satisfactory to
the Company,  to the effect that such  representation (x) is true and correct as
of the date of acquisition of any shares hereunder or (y) is true and correct as
of the  date  of any  sale of any  such  shares,  as  applicable.  As a  further
condition  precedent  to the  delivery  to the  Employee  of any shares  granted
pursuant  to the Award,  the  Employee  shall  comply with all  regulations  and
requirements of any regulatory  authority  having control of or supervision over
the  issuance of the shares  and, in  connection  therewith,  shall  execute any
documents  which  the  Board  of  Directors  of the  Company  or  any  committee
authorized by the Board of Directors of the Company shall in its sole discretion
deem necessary or advisable.

                  5.3.  Tax  Withholding.  (a) As a condition  precedent  to any
delivery to the Employee of any shares of Common Stock  granted  pursuant to the
Award, the Employee shall, upon request by the Company,  pay to the Company such
amount of cash as the Company may be  required,  under all  applicable  federal,
state, local or other laws or regulations, to withhold and pay over as income or
other withholding taxes (the

                                       -8-





"Required Tax Payments") with respect to such shares. If the Employee shall fail
to advance the Required Tax Payments  after request by the Company,  the Company
may, in its discretion, deduct any Required Tax Payments from any amount then or
thereafter payable by the Company to the Employee.

                  (b) The Employee may elect to satisfy his or her obligation to
advance the  Required  Tax Payments by any of the  following  means:  (1) a cash
payment to the Company pursuant to Paragraph 5.3(a), (2) delivery to the Company
of  previously  owned whole  shares of Common  Stock (for which the Employee has
good title, free and clear of all liens and  encumbrances)  having a fair market
value  determined  as of the date the  obligation to withhold or pay taxes first
arises in  connection  with the Award  (the  "Tax  Date")  which is equal to the
Required Tax Payments,  (3)  authorizing the Company to withhold from the shares
of Common Stock which would  otherwise be delivered to the Employee  pursuant to
the Award a number of whole  shares of Common  Stock  having a fair market value
determined as of the Tax Date which is equal to the Required Tax Payments, (4) a
cash  payment by a  broker-dealer  acceptable  to the Company  through  whom the
Employee  has sold the shares with  respect to which the  Required  Tax Payments
have arisen or (5) any  combination  of (1), (2) and (3). The Company shall have
sole discretion to disapprove of an election pursuant to any of clauses (2)-(5).
Whole  shares of Common  Stock to be so  delivered  or withheld  may not have an
aggregate  fair market value in excess of the minimum amount of the Required Tax
Payments. Any fraction of a share of Common Stock which would be required to pay
the Required Tax Payments in full shall be disregarded and the remaining  amount
due shall be paid in cash by the Employee.

                  5.4.  Adjustment.  In the event of any stock split, stock 
dividend, recapitalization, reclassification, reorganization, merger, 
consolidation, spin-off, combination of shares in a reverse stock split
or other similar event, the number and class of shares of Common Stock subject 
to any restrictions at the time

                                       -9-





of such event shall be  appropriately  adjusted by the Company.  The decision of
the Company  regarding the amount and timing of any adjustment  pursuant to this
Paragraph 5.4 shall be final, binding and conclusive.

                  5.5.  Compliance  with Applicable Law. The Award is subject to
the condition that if the listing,  registration or  qualification of the shares
of Common Stock subject to the Award upon any  securities  exchange or under any
law, or the consent or approval of any  governmental  body, or the taking of any
other action is necessary or desirable as a condition of, or in connection with,
the  termination of the  restrictions on such shares or delivery of such shares,
then such shares may not be delivered, in whole or in part, unless such listing,
registration,  qualification,  consent or approval  shall have been  effected or
obtained,  free of any  conditions  not  acceptable to the Company.  The Company
agrees to make every  reasonable  effort to effect or obtain  any such  listing,
registration, qualification, consent or approval.

                  5.6.  The Award Confer No Rights to Continued Employment.  In 
no event shall the granting of the Award or its acceptance by the Employee give 
or be deemed to give the Employee any right to continued employment by the 
Company or by any Affiliate.

                  5.7. Decisions of Chairman.  The Chairman shall have the right
to resolve all questions which may arise in connection with this Agreement.  Any
interpretation,  determination  or other  action  made or taken by the  Chairman
regarding this Agreement shall be final, binding and conclusive.

                  6.  Miscellaneous Provisions.


                                      -10-





                  6.1.  Successors.  This Agreement shall be binding upon and 
inure to the benefit of any successor or successors of the Company and any 
person or persons who shall, upon the death of the Employee, acquire any rights 
hereunder.

                  6.2. Notices.  All notices,  requests or other  communications
provided  for in this  Agreement  shall be made in writing  either (a) by actual
delivery to the party  entitled  thereto,  or (b) by mailing  through the United
States postal service to the last known address of the party  entitled  thereto,
via certified or registered mail,  postage prepaid and return receipt requested
or by telecopy with  confirmation  of receipt.  The notice shall be deemed to be
received  in case of  delivery,  on the date of its actual  receipt by the party
entitled  thereto,  and in case of mailing by certified or registered mail, five
days  following  the date of such mailing,  and in the case of telecopy,  on the
date of confirmation of receipt.

                  6.3. Governing Law. This Agreement and all determinations made
and actions taken  pursuant  thereto,  to the extent not governed by the laws of
the United States, shall be governed by, and interpreted in accordance with, the
internal  laws of the State of  Delaware,  without  regard to  conflicts of laws
principles.


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                  6.4.  Counterparts.  This Agreement may be executed in two 
counterparts, each of which shall be deemed an original and both of which 
together shall constitute one and the same instrument.

                                    UNITED STATES CELLULAR CORPORATION

                                    By:_________________________________________
                                       H. Donald Nelson
                                       Chief Executive Officer






- -------------------------------------
             Employee


                                      -12-





                       UNITED STATES CELLULAR CORPORATION


               SPECIAL RETENTION RESTRICTED STOCK AWARD AGREEMENT

                          BENEFICIARY DESIGNATION FORM
                          ----------------------------

                  You  may  designate  a  primary  beneficiary  and a  secondary
beneficiary.  You can name  more  than one  person  as a  primary  or  secondary
beneficiary.  For  example,  you  may  wish  to  name  your  spouse  as  primary
beneficiary  and  your  children  as  secondary  beneficiaries.  Your  secondary
beneficiary(ies)  will  receive  nothing  if any of your  primary  beneficiaries
survive you. All primary  beneficiaries  will share equally  unless you indicate
otherwise. The same rule applies for secondary beneficiaries.

Designate Your Beneficiary(ies):
                  Primary  Beneficiary(ies) (give name, address and relationship
to you):

                  ---------------------------------------------------

                  ---------------------------------------------------

                  ---------------------------------------------------

                  Secondary Beneficiary(ies) (give name, address and

                  relationship to you): _____________________________

                  ---------------------------------------------------

                  ---------------------------------------------------

                  ---------------------------------------------------


                  I certify that my designation  of beneficiary  set forth above
is my free act and deed.



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Name                                         Signature
(please print)
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                                             Date