March 3, 2000


Mr. William R. McLaughlin
1 Morella Close
Virginia Water
Surrey GU254AT
England

Dear Bill:

It is with great pleasure that the Board of Directors of Select Comfort formally
offers you the position as President and Chief Executive Officer of the Company.
We are highly confident that this will be a mutually beneficial relationship for
years to come as you lead the organization to realize its potential.

As we  discussed  over the phone,  the key  elements of the  compensation  offer
include the following:

        Salary               $500,000 annually, effective at start date

        Bonus                0-100% of salary earned during the fiscal year;
                             bonus for "hitting 2000 earnings plan" will be 75%;

        Stock                Options  300,000 stock options with exercise prices
                             established   currently   according  to  accounting
                             regulations;  three year vesting with 1/36 monthly;
                             plus

                             50,000 performance stock options with a current
                             exercise price; options will vest when the stock
                             price exceeds $12.00 per share for 30 consecutive
                             trading days; plus

                             100,000  performance  stock  options with a current
                             exercise  price;  options  will vest when the stock
                             price exceeds  $24.00 per share for 30  consecutive
                             trading days; plus

                             150,000  performance  stock  options with a current
                             exercise  price;  options  will vest when the stock
                             price exceeds  $36.00 per share for 30  consecutive
                             trading days.

        Benefits             Standard  Select  Comfort  benefits,  a summary  of
                             which are attached.


        Moving               Select  Comfort  will pay for  "normal"  moving and
                             transitional  living  expenses,  including  but not
                             limited  to:   shipment  of  household   goods  and
                             vehicles;  transportation  for you and your family;
                             temporary  living  for  up to  five  months  in MN;
                             travel  for you  every  2-3  weeks  between  MN and
                             England;  travel  for two  housing  visits for your
                             spouse to MN; and other "normal" expenses which you
                             inform us about in advance.

        Severance            If you are  terminated by the Board,  or if you are
                             placed in a situation which amounts to constructive
                             dismissal,  you will  receive one year's  salary as
                             severance,  and the portion of the initial  300,000
                             stock  options  which  have  not  previously   been
                             vested, will vest immediately.

        Company              Ownership   If  there  is  a  change   in   company
                             ownership, as defined by a new owner establishing a
                             50%+  ownership of the common stock of the Company,
                             your stock options will vest  immediately,  and you
                             will be  eligible to receive two years of salary as
                             severance if dismissed.

        Start                Date Full-time, the week of March 21st, 2000. Prior
                             to  then,  you  will be in  communication  with key
                             people and reviewing company materials.

I believe those are the critical elements of the offer; if I have  inadvertently
left off any issues, please let me know.

Also  attached to this letter are some  details  concerning  certain  issues you
raised, including:

        Benefits summary

        D&O insurance summary

        Officer's indemnity information

        Stock option plan

        Sample stock option agreement with an individual

        Sample performance stock option agreement with an individual

        Officer and Director stock trading policy




We  are  also  putting  in  a  Federal  Express  envelope   detailed   benefits'
information, as well as some relocation information.

Please call me this  weekend with any  questions  or issues,  or with a positive
answer.

We are looking forward to a long, prosperous and enjoyable  relationship.  Let's
get started!

Sincerely,

/s/Patrick A. Hopf

Patrick A. Hopf
Chairman of the Board of Select Comfort