UNITED STATES
                      SECURITIES AND EXCHANGE COMMISSION
                            Washington, D.C. 20549

                        ------------------------------

                           SCHEDULE 14A INFORMATION
                  PROXY STATEMENT PURSUANT TO SECTION 14(A)
                    OF THE SECURITIES EXCHANGE ACT OF 1934

Filed by the Registrant                            [X]
Filed by party other than the Registrant           [ ]

Check the appropriate box:

[X] Preliminary Proxy Statement
[ ] Confidential, for Use of the Commission Only (as permitted by Rule
    14a-6(e)(2))
[ ] Definitive Proxy Statement
[ ] Definitive Additional Materials
[ ] Soliciting Material Pursuant toss. 240.14a-11(c) orss.  240.14a-12


                          SELECT COMFORT CORPORATION
               (Name of Registrant as Specified In Its Charter)

                          SELECT COMFORT CORPORATION
                  (Name of Person(s) Filing Proxy Statement)

Payment of Filing Fee (Check the appropriate box):

[X] No fee required.
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    paid previously.  Identify the previous filing by registration statement
    number, or the Form or Schedule and the date of its filing.

               1      Amount Previously Paid:

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                      ------------------------------

               4      Date Filed:

                      ------------------------------





                                     [LOGO]

                             6105 Trenton Lane North
                          Minneapolis, Minnesota 55442

                    NOTICE OF ANNUAL MEETING OF SHAREHOLDERS
                             TO BE HELD MAY 16, 2001

TO THE SHAREHOLDERS OF SELECT COMFORT CORPORATION:

        The Annual  Meeting of  Shareholders  of Select Comfort  Corporation,  a
Minnesota corporation (the "Company"),  will be held on Wednesday, May 16, 2000,
at 3:00 p.m., local time, at the Hilton Hotel  Minneapolis  North,  2200 Freeway
Blvd., Brooklyn Center, Minnesota 55430, for the following purposes:

1.   To elect three persons to serve as directors for three-year terms;

2.   To consider and act upon a proposal to grant full voting  rights to The St.
     Paul  Companies,  Inc. and its  affiliates  related to the  acquisition  of
     shares of common stock of the Company  under the  Minnesota  Control  Share
     Acquisition Act;

3.   To consider and act upon a proposal to amend the Select Comfort Corporation
     1999  Employee  Stock  Purchase  Plan to  increase  the number of shares of
     common stock reserved for issuance by 500,000 shares from 500,000 shares to
     a total of 1,000,000 shares;

4.   To consider  and act upon a proposal to approve the  material  terms of the
     performance  goals under the Select Comfort  Corporation  Executive and Key
     Employee Incentive Plan;

5.   To consider and act upon a proposal to ratify the  appointment of KPMG LLP,
     certified public accountants,  as independent  auditors for the Company for
     the fiscal year ending December 29, 2001; and

6.   To transact such other  business as may properly come before the meeting or
     any adjournment thereof.

        Only  shareholders  of record at the close of business on March 28, 2001
will be entitled to notice of, and to vote at, the meeting and any  adjournments
thereof.  It is  important  that  your  shares be  represented  and voted at the
meeting.  Please  mark,  sign,  date  and mail the  enclosed  proxy  card in the
postage-paid envelope provided.

                                       By Order of the Board of Directors,


                                       /s/ Mark A. Kimball


                                       Mark A. Kimball
                                       Secretary

April 4, 2001
Minneapolis, Minnesota







                                TABLE OF CONTENTS

                                .................
                                                                           Page

INTRODUCTION..................................................................2
Shareholders Entitled to Vote.................................................2
Revocation of Proxies.........................................................2
Quorum Requirements...........................................................3
Vote Required.................................................................3
Proxy Solicitation Costs......................................................3

SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND
MANAGEMENT....................................................................4
Security Ownership of Certain Beneficial Owners...............................4
Security Ownership of Management..............................................5

ELECTION OF DIRECTORS.........................................................7
Nomination....................................................................7
Vote Required.................................................................7
Board Recommendation..........................................................7
Information About Nominees and Other Directors................................8
Other Information About Nominees and Other Directors..........................9
Information About the Board and its Committees.............................. 10
Director Compensation....................................................... 11
Compensation Committee Interlocks and Insider Participation................. 12

EXECUTIVE COMPENSATION AND OTHER BENEFITS................................... 13
Summary of Cash and Certain Other Compensation.............................. 13
Option Grants and Exercises................................................. 14
Employment Agreements....................................................... 17
Change in Control Arrangements.............................................. 17

COMPENSATION COMMITTEE REPORT ON EXECUTIVE COMPENSATION..................... 19
Compensation Philosophy and Objectives...................................... 19
Executive Compensation Program Components................................... 20
Chief Executive Officer Compensation........................................ 21
Section 162(m).............................................................. 22

AUDIT COMMITTEE REPORT...................................................... 23

COMPARATIVE STOCK PERFORMANCE............................................... 24

CERTAIN TRANSACTIONS........................................................ 25
Director Relationship....................................................... 25


                                      i


Amended and Restated Registration Rights Agreement.......................... 25
Employment Agreements....................................................... 25
GE Financing and Restructuring of GE Warrants............................... 25
Acquisition of Assets of SleepTec, Inc...................................... 26

PROPOSAL TO GRANT VOTING RIGHTS WITH RESPECT TO SHARES OF THE
COMPANY'S COMMON STOCK PURSUANT TO THE CONTROL SHARE
ACQUISITION ACT............................................................. 27
Proposal.................................................................... 27
Background.................................................................. 27
Vote Required............................................................... 29
Board Recommendation........................................................ 29

AMENDMENT TO THE 1999 EMPLOYEE STOCK PURCHASE PLAN.......................... 30
Proposed Amendment.......................................................... 30
Purpose of the Amendment.................................................... 30
Summary of the Purchase Plan................................................ 31
Federal Income Tax Consequences............................................. 34
Vote Required............................................................... 35
Board Recommendation........................................................ 35

APPROVAL OF THE MATERIAL TERMS OF THE PERFORMANCE GOALS
UNDER THE SELECT COMFORT CORPORATION EXECUTIVE AND KEY
EMPLOYEE INCENTIVE PLAN..................................................... 36
Proposal.................................................................... 36
Description of the Incentive Plan........................................... 36
Reason for Shareholder Approval............................................. 37
Vote Required............................................................... 38
Board Recommendation........................................................ 38

RATIFICATION OF SELECTION OF INDEPENDENT AUDITORS........................... 39
Appointment of Auditors..................................................... 39
Audit Fees.................................................................. 39
All Other Fees.............................................................. 39
Vote Required............................................................... 39
Board Recommendation........................................................ 39

OTHER MATTERS............................................................... 40
Section 16(a) Beneficial Ownership Reporting Compliance..................... 40
Shareholder Proposals for 2002 Annual Meeting............................... 40
Other Business.............................................................. 41
Copies of 2000 Annual Report................................................ 41


                                  ii



                                     [LOGO]

                             6105 TRENTON LANE NORTH
                          MINNEAPOLIS, MINNESOTA 55442

                             -----------------------
                                 PROXY STATEMENT
                                       FOR
                         ANNUAL MEETING OF SHAREHOLDERS

                                  MAY 16, 2001
                             -----------------------
                                  INTRODUCTION
                             -----------------------


This proxy statement is being mailed to our  shareholders  beginning on or about
April 4, 2001 in  connection  with the  solicitation  of proxies by the Board of
Directors  for use at the Annual  Meeting of  Shareholders.  The meeting will be
held on Wednesday,  May 16, 2001, at 3:00 p.m.,  local time, at the Hilton Hotel
Minneapolis North, 2200 Freeway Boulevard, Brooklyn Center, Minnesota 55430, for
the purposes set forth in the Notice of Meeting.

Your vote is important. A proxy card is enclosed for your use. YOU ARE SOLICITED
ON BEHALF OF THE BOARD OF DIRECTORS,  TO MARK,  SIGN,  DATE AND RETURN THE PROXY
CARD IN THE ACCOMPANYING  ENVELOPE.  No postage is required if mailed within the
United States.

Proxies  will be voted as specified  by you.  Signed  proxies that lack any such
specification will be voted in favor of the proposals set forth in the Notice of
Meeting and in favor of the  election as  directors  of the three  nominees  for
directors listed in this proxy statement.

THE BOARD  RECOMMENDS THAT  SHAREHOLDERS  VOTE FOR APPROVAL OF THE PROPOSALS SET
FORTH IN THE NOTICE OF MEETING.

SHAREHOLDERS ENTITLED TO VOTE

Shareholders  of  record  at the close of  business  on March  28,  2001 will be
entitled  to vote  at the  meeting.  As of  that  date,  there  were  18,055,633
outstanding  shares of common stock.  Each share is entitled to one vote on each
matter to be voted on at the Annual  Meeting.  Shareholders  are not entitled to
cumulate voting rights.

REVOCATION OF PROXIES

Any shareholder giving a proxy may revoke it at any time prior to its use at the
Annual Meeting by:

o    giving written notice of such revocation to the Secretary of the Company,

o    filing a duly executed proxy bearing a later date with the Secretary of the
     Company, or

o    appearing at the Annual  Meeting and filing  written  notice of  revocation
     with the Secretary of the Company prior to use of the proxy.

                                       2


QUORUM REQUIREMENTS

The presence at the Annual  Meeting,  in person or by proxy, of the holders of a
majority  of the  outstanding  shares of common  stock  entitled  to vote at the
Annual Meeting  (18,055,633 shares) will constitute a quorum for the transaction
of  business  at  the  Annual  Meeting.  In  general,  shares  of  common  stock
represented  by a  properly  signed and  returned  proxy card will be counted as
shares  present  and  entitled  to vote at the Annual  Meeting  for  purposes of
determining a quorum,  without  regard to whether the card reflects  abstentions
(or is left  blank) or  reflects  a  "broker  non-vote"  on a matter.  A "broker
non-vote"  is a card  returned  by a broker on behalf  of its  beneficial  owner
customer that is not voted on a particular  matter because  voting  instructions
have not been received, and the broker has no discretionary authority to vote.

VOTE REQUIRED

Assuming a quorum is represented at the Annual  Meeting,  either in person or by
proxy,  the  election  of  each  of  the  nominees  for  director  requires  the
affirmative vote of the holders of a majority of the shares present and entitled
to vote in  person or by proxy at the  meeting.  The  proposal  to  approve  the
acquisition  by The St.  Paul  Companies,  Inc.  and  certain of its  affiliated
entities  of  305,000  shares  of the  common  stock of the  Company  under  the
Minnesota Control Share Acquisition Act requires (1) the affirmative vote of the
holders  of a  majority  of the voting  power of all  shares  entitled  to vote,
including all shares held by The St. Paul  Companies,  Inc. and its  affiliates,
and (2) the affirmative vote of the holders of a majority of the voting power of
all shares entitled to vote excluding all shares held by The St. Paul Companies,
Inc.  and its  affiliates  and  excluding  all shares held by any officer of the
Company.  The  approval of each of the other  proposals  described in this proxy
statement  requires  the  affirmative  vote of the  holders of a majority of the
shares present and entitled to vote in person or by proxy at the meeting.

Shares  represented  by a proxy card that  includes  any broker  non-votes  on a
matter will be treated as shares not entitled to vote on that  matter,  and thus
will not be counted in determining whether that matter has been approved. Shares
represented  by a proxy card voted as abstaining on any of the proposals will be
treated as shares  present and entitled to vote that were not cast in favor of a
particular matter, and thus will be counted as votes against that matter. Signed
proxies  that  lack  any  specification  will be  voted  in favor of each of the
proposals  set forth in the Notice of Meeting  and in favor of the  election  as
directors  of each of the three  nominees  for  directors  listed in this  proxy
statement.

PROXY SOLICITATION COSTS

The cost of soliciting proxies, including the preparation,  assembly and mailing
of proxies  and  soliciting  material,  as well as the cost of  forwarding  such
material to the  beneficial  owners of our common stock will be borne by us. Our
directors,  officers and regular employees may, without  compensation other than
their regular compensation,  solicit proxies by telephone, telegraph or personal
conversation.  We may  reimburse  brokerage  firms and  others for  expenses  in
forwarding proxy materials to the beneficial owners of our common stock.


                                       3




         SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT

                          -----------------------

SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS

        The  following  table sets forth  information,  as of December 31, 2000,
with  respect to each person who was known by us to be the  beneficial  owner of
more than 5% of Select Comfort common stock.





                                                                        SHARES OF COMMON STOCK
                                                                        BENEFICIALLY OWNED (1)
                                                                       ------------------------
NAME                                                                   AMOUNT    PERCENT OF CLASS
- ------------------------------------------------------------         ----------  ----------------
                                                                             
St. Paul Venture Capital, Inc. (2)                                    7,015,406           37.3%

Consumer Venture Partners II, L. P. (3)                               1,962,801           11.0%

General Electric Capital Corporation (4)                              1,131,357            6.0%

- ------------------------


(1)  Except as otherwise  indicated in the footnotes to this table,  the persons
     named in the table have sole voting and  dispositive  power with respect to
     all shares of common  stock.  Shares of common stock  subject to options or
     warrants  currently  exercisable or  exercisable  within 60 days are deemed
     outstanding  for  computing  the  percentage of the person or group holding
     such options or warrants but are not deemed  outstanding  for computing the
     percentage of any other person or group.

(2)  Includes  4,806,022  shares  held by St.  Paul  Fire and  Marine  Insurance
     Company,  321,017  shares  held by St.  Paul  Venture  Capital  IV, LLC and
     955,900 shares held by St. Paul Venture Capital V, LLC. Includes (i) 59,769
     shares issuable upon exercise of outstanding warrants held by St. Paul Fire
     and Marine  Insurance  Co.,  (ii) 10,926  shares  issuable upon exercise of
     outstanding warrants and options held by St. Paul Venture Capital IV, LLC.,
     (iii) 134,500 shares issuable upon exercise of outstanding  options held by
     St. Paul  Venture  Capital V, LLC, and (iv) 727,272  shares  issuable  upon
     conversion of a convertible  debenture held by St. Paul Venture  Capital V,
     LLC. The St. Paul  Companies,  Inc. owns all of the issued and  outstanding
     shares of capital  stock of St. Paul Fire and Marine  Insurance Co. The St.
     Paul Fire and Marine Insurance Co. owns 99% of the membership  interests in
     St.  Paul  Venture  Capital IV, LLC and St.  Paul  Venture  Capital V, LLC.
     Patrick A. Hopf,  Chairman of the Board of Directors of the Company, is the
     Managing  General  Partner of St. Paul Venture Capital IV, LLC and St. Paul
     Venture  Capital V, LLC. Does not include shares held of record by Mr. Hopf
     or his family  members.  See  "--Security  Ownership  of  Management."  The
     address of St. Paul Venture Capital, Inc. is 10400 Viking Drive, Suite 550,
     Eden Prairie, Minnesota 55344.

(3)  Includes  1,962,801  shares  held by  Consumer  Venture  Partners  II, L.P.
     Christopher P. Kirchen,  a director of the Company,  is the general partner
     of Consumer  Venture  Associates II, L.P.,  which is the general partner of
     Consumer  Venture  Partners  II,  L.P.  Does not include any shares held of
     record by Mr.  Kirchen.  See  "--Security  Ownership  of  Management."  The
     address of Consumer  Venture  Partners II, L.P. is One Stamford Plaza,  263
     Tresser Blvd., 16th Floor, Stamford, Connecticut 06901.

(4)  Includes 1,131,357 shares issuable upon exercise of an outstanding warrant.
     The address of General Electric Capital Corporation is 260 Long Ridge Road,
     Stamford, Connecticut 06927.




                                       4




SECURITY OWNERSHIP OF MANAGEMENT

        The following  table sets forth  information  regarding  the  beneficial
ownership  of  Select  Comfort  common  stock as of  February  28,  2001 by each
director  and nominee  for  director,  by each  executive  officer  named in the
Summary  Compensation Table under the heading "Executive  Compensation and Other
Benefits" and by all directors  and  executive  officers of Select  Comfort as a
group.




                                                                        SHARES OF COMMON STOCK
                                                                        BENEFICIALLY OWNED (1)
                                                                       ------------------------
NAME                                                                   AMOUNT    PERCENT OF CLASS
- ------------------------------------------------------------         ----------  ----------------
                                                                           
William R. McLaughlin (2)                                              127,333            *

Tracey T. Breazeale (3)                                                 69,647            *

Mark A. Kimball (4)                                                    108,248            *

Gregory T. Kliner (5)                                                  122,597            *

Ronald E. Mayle (6)                                                    205,352          1.1%

Patrick A. Hopf (7)                                                  7,027,239         38.5%

Thomas J. Albani (8)                                                    44,178            *

Christopher P. Kirchen (9)                                           2,009,387         11.1%

David T. Kollat (10)                                                    44,178            *

Ervin R. Shames (11)                                                   253,056          1.4%

Jean-Michel Valette (12)                                                19,914            *

All directors and executive officers
as a group (14 persons) (13)                                        10,117,317         52.8%
- ------------------------
* Less than 1% of the outstanding shares.


(1)  Except as otherwise  indicated in the footnotes to this table,  the persons
     named in the table have sole voting and  dispositive  power with respect to
     all shares of common  stock.  Shares of common stock  subject to options or
     warrants  currently  exercisable or  exercisable  within 60 days are deemed
     outstanding  for  computing  the  percentage of the person or group holding
     such options or warrants but are not deemed  outstanding  for computing the
     percentage of any other person or group.

(2)  Includes 108,333 shares issuable upon exercise of outstanding options.

                                       5



(3)  Includes 61,778 shares issuable upon exercise of outstanding options.

(4)  Includes 84,694 shares issuable upon exercise of outstanding options.

(5)  Includes 120,562 shares issuable upon exercise of outstanding options.

(6)  Includes 194,556 shares issuable upon exercise of outstanding options.

(7)  Includes (i) 8,000 shares held by Mr.  Hopf's wife and children and (ii) an
     aggregate of (A) 6,082,939  outstanding shares, (B) 209,028 shares issuable
     upon exercise of outstanding  options and warrants,  and (C) 727,272 shares
     issuable  upon  conversion  of a  convertible  debenture,  all of which are
     beneficially  owned by St.  Paul Fire and  Marine  Insurance  Company.  See
     "--Security  Ownership of Certain Beneficial Owners." Mr. Hopf's address is
     10400 Viking Drive, Suite 550, Eden Prairie, Minnesota 55344.

(8)  Includes 6,583 shares issuable upon exercise of outstanding options.

(9)  Includes 6,583 shares issuable upon exercise of outstanding  options.  Also
     includes  1,962,801  shares  beneficially  owned  by and  Consumer  Venture
     Partners II, L.P., as to which Mr.  Kirchen  shares voting and  dispositive
     power.  Mr.  Kirchen  has the same  business  address as  Consumer  Venture
     Partners II, L. P. See "--Security Ownership of Certain Beneficial Owners."

(10) Includes 44,083 shares issuable upon exercise of outstanding options.

(11) Includes 103,056 shares issuable upon exercise of outstanding  options held
     by Mr. Shames and 100,000  shares  issuable  upon  exercise of  outstanding
     options  held by Louise G.  Shames,  Trustee of the Ervin R. Shames  Estate
     Reduction Family Trust U/A dated October 30, 1997.

(12) Includes 6,583 shares issuable upon exercise of outstanding  options.  Also
     includes 531 shares held by H&Q Select Comfort  Investors,  L.P., a related
     party to Hambrecht & Quist LLC. Mr.  Valette,  by virtue of his affiliation
     with the general  partner of H&Q Select  Comfort  Investors,  L.P.,  may be
     deemed to be the  beneficial  owner of such shares;  however,  he disclaims
     beneficial ownership of such shares,  except to the extent of his pecuniary
     interest therein.

(13) Includes  an  aggregate  of  1,111,964  shares  issuable  upon  exercise of
     outstanding  options and  warrants  held by officers,  directors  and their
     affiliates.  Also includes all shares  beneficially  owned by St. Paul Fire
     and Marine Insurance Company, Inc., H&Q Select Comfort Investors,  L.P. and
     Consumer  Venture  Partners II, L. P. See "--Security  Ownership of Certain
     Beneficial Owners."




                                       6





                              ELECTION OF DIRECTORS

                                  (PROPOSAL 1)

                              ---------------------


NOMINATION

Article  XIV of our  Articles  of  Incorporation  provides  that the  number  of
directors must be at least one but not more than twelve and must be divided into
three  classes  as  nearly  equal in  number as  possible.  The exact  number of
directors  is  determined  from  time to time by the  Board  of  Directors,  and
currently  consists of seven members.  The term of each class is three years and
the term of one class expires each year in rotation.

The Board has nominated the following  individuals  to serve as directors of the
Company  for  terms of three  years,  expiring  at the 2004  Annual  Meeting  of
Shareholders, or until their successors are elected and qualified:

o       Thomas J. Albani
o       David T. Kollat
o       William R. McLaughlin

All of the nominees are current members of the Board.

VOTE REQUIRED

Assuming a quorum is represented at the Annual  Meeting,  either in person or by
proxy,  the election of each nominee requires the affirmative vote of a majority
of the shares of common  stock  represented  in person or by proxy at the Annual
Meeting.

BOARD RECOMMENDATION

The Board  recommends  a vote FOR the  election  of Messrs.  Albani,  Kollat and
McLaughlin. In the absence of other instructions,  the proxies will be voted FOR
the election of each of Messrs. Albani, Kollat and McLaughlin.

If prior to the Annual  Meeting the Board  should learn that any nominee will be
unable to serve for any reason, the proxies that otherwise would have been voted
for such  nominee will be voted for such  substitute  nominee as selected by the
Board.  Alternatively,  the proxies, at the Board's discretion, may be voted for
such fewer number of nominees as results from the  inability of any such nominee
to serve.  The Board has no reason to believe that any of the  nominees  will be
unable to serve.


                                       7




INFORMATION ABOUT DIRECTORS

        The  following  table sets forth  certain  information,  as of March 31,
2001,  that has been  furnished  to us by each  director and each person who has
been nominated by the Board to serve as a director of the Company.



                                                                                       DIRECTOR
NAME OF NOMINEE                    AGE               PRINCIPAL OCCUPATION                SINCE
- -----------------------------     -----    ---------------------------------------    -----------
                                                                             
NOMINEES FOR THREE-YEAR TERMS EXPIRING IN 2004:

Thomas J. Albani (2)              58        Former President and Chief Executive          1994
                                            Officer of Electrolux Corporation

David T. Kollat (2)               62        President and Chairman of 22 Inc.             1994

William R. McLaughlin             44        President and Chief Executive Officer         2000
                                            of Select Comfort Corporation

DIRECTORS NOT STANDING FOR ELECTION THIS YEAR WHOSE TERMS EXPIRE IN 2002:

Christopher P. Kirchen (1)(3)     58        Managing General Partner of Brand             1991
                                            Equity Ventures and General Partner
                                            of Consumer Venture Partners

Jean-Michel Valette (3)           40        President and Chief Executive Officer         1994
                                            of Franciscan Estates, Inc.

DIRECTORS NOT STANDING FOR ELECTION THIS YEAR WHOSE TERM EXPIRES IN 2003:

Patrick A. Hopf (1)               52        President of St. Paul Venture                 1991
                                            Capital, Inc.

Ervin R. Shames (1)(3)            60        Independent Management Consultant             1996

- ------------------


(1) Member of the Executive Committee
(2) Member of the Compensation Committee
(3) Member of the Audit Committee



                                       8



OTHER INFORMATION ABOUT DIRECTORS


THOMAS J. ALBANI has served as a director of Select Comfort since February 1994.
Mr.  Albani  served as  President  and Chief  Executive  Officer  of  Electrolux
Corporation,  a manufacturer  of premium floor care machines,  from July 1991 to
May 1998.  From  September  1984 to April  1989,  Mr.  Albani  was  employed  by
Allegheny  International  Inc., a home  appliance  manufacturing  company,  in a
number of  positions,  most  recently  as  Executive  Vice  President  and Chief
Operating   Officer.   Mr.  Albani  also  serves  as  a  director  of  Dyersburg
Corporation.

DAVID T. KOLLAT has served as a director of Select  Comfort since February 1994.
Mr.  Kollat has served as  President  and  Chairman of 22 Inc.,  a research  and
consulting company for retailers and consumer goods  manufacturers,  since 1987.
From 1976 until 1987, Mr. Kollat served in various capacities for The Limited, a
women's apparel  retailer,  including  Executive Vice President of Marketing and
President of Victoria's Secret  Catalogue.  Mr. Kollat also serves as a director
of numerous companies,  including The Limited, Inc., Wolverine World Wide, Inc.,
Consolidated  Stores Corporation,  Cooker Restaurant  Corporation and Cone Mills
Corporation.

CHRISTOPHER P. KIRCHEN has served as a director of Select Comfort since December
1991.  Mr.  Kirchen  is  currently  Managing  General  Partner  of Brand  Equity
Ventures,  a venture capital  partnership  that he co-founded in March 1997. Mr.
Kirchen is also a General Partner of Consumer Venture  Partners,  an investor in
the  Company,  a position he has held since 1986.  Mr.  Kirchen also serves as a
director of a number of privately held companies.

JEAN-MICHEL  VALETTE has served as a director of Select  Comfort since 1994. Mr.
Valette is an independent  advisor to branded  consumer  companies.  From August
1998 to May 2000, Mr. Valette served as President and Chief Executive Officer of
Franciscan Estates,  Inc., the Fine Wine Division of Constellation  Brands, Inc.
Mr.  Valette was a Managing  Director of Hambrecht & Quist LLC from October 1994
to August  1998 and  served as a Senior  Analyst at  Hambrecht  & Quist LLC from
November 1992 to October 1994. Hambrecht & Quist LLC was one of the underwriters
of the Company's initial public offering.  Mr. Valette also serves as a director
of a number of privately held companies.

WILLIAM R.  MCLAUGHLIN  joined the Company in March 2000 as President  and Chief
Executive Officer. From December 1988 to March 2000, Mr. McLaughlin served as an
executive of Pepsico Foods International in various  capacities,  including from
September  1996 to March 2000 as President of Frito Lay Europe,  Middle East and
Africa,  and from June 1993 to June 1996, as President of Grupo Gamesa, a cookie
and flour company based in Mexico.

PATRICK A. HOPF was elected Chairman of the Board of Directors in April 1999 and
has served as a director of Select  Comfort since  December  1991. Mr. Hopf also
served as the Chairman of the Board of Directors of the Company from August 1993
to April 1996.  Mr. Hopf is  President  of St. Paul  Venture  Capital,  Inc.,  a
venture  capital firm, and is the Managing  General  Partner of St. Paul Venture
Capital IV, LLC and St. Paul Venture Capital V, LLC.

                                       9


From August 1988 to January 1999,  Mr. Hopf served as Vice President of St. Paul
Fire and Marine  Insurance  Company.  St. Paul Venture Capital IV, LLC, St. Paul
Venture  Capital  V, LLC and St.  Paul Fire and  Marine  Insurance  Company  are
investors  in the  Company.  Mr.  Hopf also  serves as a director of a number of
privately held companies.

ERVIN R.  SHAMES has served as a director  of Select  Comfort  since April 1996.
From April 1996 to April  1999,  Mr.  Shames  served as Chairman of the Board of
Directors.  Since  January  1995,  Mr.  Shames  has  served  as  an  independent
management  consultant  to consumer  goods and services  companies,  advising on
management and marketing strategy. Since 1996 he has been a visiting lecturer at
the  University  of Darden  Graduate  School of Business.  From December 1993 to
January 1995, Mr. Shames served as the Chief Executive  Officer of Borden,  Inc.
and was President  and Chief  Operating  Officer of Borden,  Inc. from July 1993
until  December  1993.  Mr.  Shames  serves as a director and as chairman of the
compensation   committee  of  the  board  of   directors  of  Online   Resources
Corporation.

INFORMATION ABOUT THE BOARD AND ITS COMMITTEES

The Board of Directors met four times and took action by written  consent on two
occasions during fiscal 2000. All of the current directors  attended 75% or more
of the meetings of the Board and all such committees on which they served during
fiscal 2000.

The Board has a standing Executive  Committee,  a standing Audit Committee and a
standing Compensation Committee.

EXECUTIVE  COMMITTEE.  The Executive Committee consists of Messrs. Hopf, Kirchen
and Shames and has the  authority  to take all actions that the Board as a whole
is able to take,  except as limited by applicable  law. The Executive  Committee
did not meet during fiscal 2000.

AUDIT  COMMITTEE.  The  Audit  Committee  provides  assistance  to the  Board in
satisfying  its fiduciary  responsibilities  relating to  accounting,  auditing,
operating  and  reporting  practices  of the  Company,  and  reviews  the annual
financial  statements  of the Company,  the  selection and work of the Company's
independent  auditors and the adequacy of internal  controls for compliance with
corporate  policies and  directives.  The Audit  Committee  consisted of Messrs.
Albani,  Kirchen and Kollat through March of 2000,  and thereafter  consisted of
Messrs.  Kirchen, Shames and Valette. The Audit Committee met three times during
fiscal 2000.

COMPENSATION COMMITTEE.  The Compensation Committee:

o    reviews general  programs of compensation and benefits for all employees of
     the Company;

o    makes  recommendations to the Board concerning such matters as compensation
     to be paid to the Company's officers and directors; and

o    administers  the Company's  stock option and incentive  plans,  pursuant to
     which stock options and other  incentive  awards may be granted to eligible
     employees, officers, directors and consultants of the Company.


                                       10


The  Compensation  Committee  consisted of Messrs.  Hopf,  Shames and William J.
Lansing, a former director,  through March of 2000, and thereafter  consisted of
Messrs.  Albani and Kollat.  The  Compensation  Committee  met or took action by
written consent on four occasions in fiscal 2000.

DIRECTOR COMPENSATION

MEETING FEES. All non-employee  directors of the Company receive $3,500 for each
meeting of the Board of Directors  attended and $500 for each committee  meeting
attended.

STOCK  OPTIONS.  Each newly  elected  non-employee  director is eligible  for an
initial  grant of  options  to  purchase  20,000  shares of  common  stock at an
exercise price equal to the fair market value of the common stock on the date of
grant. These initial options become exercisable in equal monthly increments over
a 24-month period, so long as the director remains a director of Select Comfort.
After the vesting of this initial grant, each non-employee  director is eligible
for an annual  grant,  subject  to action by the Board and  coincident  with the
annual meeting of  shareholders,  of options to purchase 10,000 shares of common
stock at an exercise price equal to the fair market value of the common stock on
the date of the annual  meeting of  shareholders.  These annual  options  become
exercisable in equal monthly  increments over a 36-month period,  so long as the
director  remains a director of Select  Comfort.  All of the options  granted to
directors  remain  exercisable  for a period of up to 10 years after the date of
grant, subject to continuous service on the Board.

OPTION  GRANTS FOR SERVICE AS CHAIRMAN OF THE BOARD.  For service as Chairman of
the  Board,  in May 1999 the Board of  Directors  granted  to St.  Paul  Venture
Capital V, LLC, an affiliate of Mr. Hopf's  employer,  St. Paul Venture Capital,
Inc.,  options to purchase a total of 250,000  shares  exercisable at $15.38 per
share, of which 50,000 vest in equal monthly  increments over 36 months,  50,000
vest at such time that the  trading  price of Select  Comfort  common  stock has
exceeded $50.00 per share for at least 30 consecutive  trading days, and 150,000
vest at such time that the  trading  price of Select  Comfort  common  stock has
exceed $100.00 per share for at least 30 consecutive trading days.

OPTION  GRANTS FOR SERVICE AS INTERIM  PRESIDENT  AND CEO. Mr. Hopf  received no
cash  compensation  for his service as Interim  President and CEO during 1999 or
2000. In  consideration of such service,  the Board of Directors  granted to St.
Paul  Venture  Capital V, LLC, an  affiliate of Mr.  Hopf's  employer,  St. Paul
Venture Capital,  Inc.,  10,000 options per month for the months of July through
December  1999,  and 27,000  options  per month for the  months of  January  and
February of 2000. Mr. Hopf's  service as Interim  President and CEO ceased after
February of 2000.

REIMBURSEMENT OF EXPENSES.  All directors are reimbursed for travel expenses for
attending meetings of the Board and any Board committees.

NO DIRECTOR COMPENSATION FOR EMPLOYEE DIRECTORS.  Directors who are employees of
the  Company  do not  receive  additional  compensation  for their  services  as
directors.


                                       11


COMPENSATION COMMITTEE INTERLOCKS AND INSIDER PARTICIPATION

Messrs. Hopf, Lansing and Shames served as members of the Compensation Committee
of the Board of Directors  through  March of fiscal  2000,  and  thereafter  the
Compensation  Committee consisted of Messrs. Albani and Kollat. In the last half
of 1999 and the first two months of 2000,  Mr. Hopf served as Interim  President
and CEO of the Company pending the search for the successor to Mr. McAthie,  who
resigned in July 1999. See "Election of Directors -- Director Compensation."

Mr. Hopf is the President of St. Paul Venture Capital, Inc. and Managing General
Partner of St. Paul Venture  Capital IV, LLC,  and St. Paul  Venture  Capital V,
LLC,  which are investors in the Company.  Mr. Hopf was elected  Chairman of the
Board of Directors in April 1999 and previously  served as Chairman of the Board
of Directors of the Company from August 1993 to April 1996.

For a description of certain transactions involving these entities, see "Certain
Transactions."

No other relationships existed during fiscal 2000 with respect to members of the
Compensation Committee that would be required to be disclosed under the rules of
the Securities Act of 1933.



                                       12






                    EXECUTIVE COMPENSATION AND OTHER BENEFITS

                             -----------------------

SUMMARY OF CASH AND CERTAIN OTHER COMPENSATION

        The following  table provides  summary  information  concerning cash and
non-cash  compensation  paid to or earned by each of the persons  serving in the
capacity of Chief Executive Officer in 2000 and the four most highly compensated
executive  officers other than the CEO serving as executive  officers at the end
of 2000 (the "Named Executive Officers").




                                    SUMMARY COMPENSATION TABLE

                                                                          LONG-TERM
                                       ANNUAL COMPENSATION                COMPENSATION
                                ---------------------------------         ------------  ALL OTHER
                                                                          SECURITIES    COMPENSATION
                                                                          UNDERLYING    ------------
NAME AND PRINCIPAL POSITION      YEAR    SALARY($)        BONUS($)        OPTIONS(#)      ($)(1)
- ---------------------------      ----    ---------     -----------        ----------      ------
                                                                         
William R. McLaughlin (2)        2000    $ 390,372     $ 146,390 (3)        600,000    $ 123,428 (4)
President and Chief Executive    1999           --            --                 --           --
Officer                          1998           --            --                 --           --

Patrick A. Hopf (5)              2000           --            --             64,000           --
Interim President and Chief      1999           --            --             50,000           --
Executive Officer                1998           --            --                 --           --

Tracey T. Breazeale (6)          2000      200,000        30,808             36,000        2,400
Senior Vice President,           1999       71,923        30,000            100,000      105,008
Special Projects                 1998           --            --                 --           --

Mark A. Kimball (7)              2000      201,243        45,280 (3)         36,000           --
Senior Vice President, Chief     1999      117,788            --            125,000           --
Administrative Officer,          1998           --            --                 --           --
Secretary and General Counsel

Gregory T. Kliner                2000      186,992        42,073 (3)         28,000        2,400
Senior Vice President of         1999      183,197            --             15,000        2,139
Operations                       1998      157,574        52,204             15,000        2,628

Ronald E. Mayle (8)              2000      225,000        50,625             36,000        2,400
Senior Vice President of         1999      202,615            --             80,000       13,077
Retail                           1998      161,231        50,352             25,000           --
- ---------------------------



(1)  Except as noted, the amounts disclosed for each individual represent Select
     Comfort's  contributions to the accounts of the named individuals in Select
     Comfort's 401(k) defined contribution plan.

(2)  Mr.  McLaughlin  became  President and Chief Executive  Office on March 21,
     2000.

(3)  Represents  bonuses  accrued  in 2000,  the  payment  of which is  deferred
     pending the achievement of quarterly profitability by the Company.

(4)  Includes $2,106 in contributions to the account of Mr. McLaughlin in Select
     Comfort's  401(k)  defined  contribution  plan and  $121,322 in payment for
     reimbursement of relocation expenses.

                                       13


(5)  Mr. Hopf was Interim  President and Chief Executive  Officer of the Company
     from July 19, 1999 to March 20, 2000. Includes 114,000 shares issuable upon
     exercise of outstanding options issued to St. Paul Venture Capital IV, LLC.

(6)  Ms.  Breazeale  became  Senior Vice  President  of  Strategic  Planning and
     Branding on August 2, 1999. On February 1, 2001 Ms. Breazeale became Senior
     Vice President,  Special  Projects and her work schedule was reduced to 25%
     of full time, with a proportionate reduction in salary.

(7)  Mr. Kimball became Senior Vice  President,  Chief  Administrative  Officer,
     Secretary and General Counsel on May 3, 1999.

(8)  Mr.  Mayle has  resigned  his  position  with the Company and will cease to
     serve as an employee as of April 21, 2001.


OPTION GRANTS AND EXERCISES

        The following  tables  summarize  option grants and exercises during the
fiscal year ended  December 30, 2000 to or by the Named  Executive  Officers and
the potential  realizable  value of the options held by such persons at December
30, 2000.



                                OPTION GRANTS IN LAST FISCAL YEAR

                                      INDIVIDUAL GRANTS (1)
                               -----------------------------------
                                             PERCENT OF
                                               TOTAL                                   POTENTIAL REALIZABLE  VALUE
                           NUMBER OF         OPTIONS                                   AT ASSUMED ANNUAL RATES
                           SECURITIES        GRANTED TO     EXERCISE                   OF STOCK PRICE APPRECIATION
                           UNDERLYING        EMPLOYEES      OR BASE                    FOR OPTION TERM (2)
                           OPTIONS           IN FISCAL       PRICE       EXPIRATION    ----------------------------
        NAME               GRANTED (#)         YEAR         ($/SH)          DATE            5%               10%
- ----------------------    ------------     -----------    ----------    ----------     ----------------------------
                                                                                       

William R. McLaughlin       50,000 (3)         3.8%          $5.91       03/21/10      $ 185,473         $ 470,271
                           100,000 (4)         7.6%           5.91       03/21/10        370,945           940,542
                           150,000 (5)        11.5%           5.91       03/21/10        556,418         1,410,813
                           300,000 (6)        22.9%           5.91       03/22/10      1,113,222         2,822,826


Patrick A. Hopf (8)         27,000 (6)         2.1%           3.61       01/15/10         79,527           201,641
                            10,000 (7)         0.8%           4.72       01/28/10         28,774            72,947
                            27,000 (6)         2.1%           4.58       02/15/10         80,094           203,023

Tracey T. Breazeale         16,000 (6)         1.2%           4.38       02/02/10         44,349           112,129
                            20,000 (3)         1.5%           4.82       02/08/10         60,360           153,183

Mark A. Kimball             16,000 (6)         1.2%           4.38       02/02/10         44,349           112,129
                            20,000 (3)         1.5%           4.82       02/08/10         60,360           153,183

Gregory T. Kliner            8,000 (6)         0.6%           4.38       02/02/10         22,175            56,065
                            20,000 (3)        1.55            4.82       02/08/10         60,360           153,183

Ronald E. Mayle             16,000 (6)         1.2%           4.38       02/02/10         44,349           112,129
                            20,000 (3)         1.5%           4.82       02/08/10         60,360           153,183
- ----------------------




(1)  All of the options  granted to the Named  Executive  Officers  were granted
     under the Company's 1990 and 1997 Stock Incentive Plan.

                                       14


(2)  In accordance with the rules of the Securities and Exchange Commission, the
     amounts  shown on this  table  represent  hypothetical  gains that could be
     achieved for the  respective  options if exercised at the end of the option
     term.  These gains are based on assumed rates of stock  appreciation  of 5%
     and 10%  compounded  annually  from the date the  respective  options  were
     granted to their expiration date and do not reflect the Company's estimates
     or  projections  of future common stock prices.  The gains shown are net of
     the option price, but do not include deductions for taxes or other expenses
     associated  with the  exercise.  Actual  gains,  if any,  on  stock  option
     exercises will depend upon the future  performance of the common stock, the
     executive's  continued  employment with the Company or its subsidiaries and
     the date on which the options are  exercised.  The amounts  represented  in
     this table might not necessarily be achieved.

(3)  These options become exercisable when the average of the high and low sales
     prices of the Company's  common stock,  as reported by the Nasdaq  National
     Market System, exceeds $12.00 per share for at least 30 consecutive trading
     days.

(4)  These options become exercisable when the average of the high and low sales
     prices of the Company's  common stock,  as reported by the Nasdaq  National
     Market System, exceeds $24.00 per share for at least 30 consecutive trading
     days.

(5)  These options become exercisable when the average of the high and low sales
     prices of the Company's  common stock,  as reported by the Nasdaq  National
     Market System, exceeds $36.00 per share for at least 30 consecutive trading
     days.

(6)  These options  become  exercisable  in as nearly equal as possible  monthly
     installments  over a  36-month  period,  so long as the  executive  remains
     employed by the  Company or one of its  subsidiaries  at that date.  To the
     extent  not  already   exercisable,   these  options   become   immediately
     exercisable  in full upon  certain  changes in control of the  Company  and
     remain exercisable for the remainder of their term.

(7)  These options became immediately exercisable at the date of grant.

(8)  Represents options granted to St. Paul Venture Capital V, LLC, an affiliate
     of St. Paul Venture Capital, Inc., Mr. Hopf's employer.




                          AGGREGATED OPTION EXERCISES IN
                          LAST FISCAL YEAR AND FISCAL YEAR-END OPTION VALUES

                                                         NUMBER OF SECURITIES              VALUE OF UNEXERCISED
                                            VALUE        UNDERLYING UNEXERCISED            IN-THE-MONEY OPTIONS
                          SHARES           REALIZED      OPTIONS AT DECEMBER 30, 2000      AT DECEMBER 30, 2000 (2)
                         ACQUIRED ON      ---------    ------------------------------    ----------------------------
NAME                     EXERCISE (#)       ($)(1)     EXERCISABLE      UNEXERCISABLE    EXERCISABLE    UNEXERCISABLE
- ----------------------   ------------     ---------    -----------      -------------    -----------    -------------
                                                                                      
William R. McLaughlin        ---             ---           75,000            525,000          ---           ---

Patrick A. Hopf              ---             ---           75,750             38,250          ---           ---

Tracey T. Breazeale          ---             ---           48,889             87,111          ---           ---

Mark A. Kimball              ---             ---           69,028             91,972          ---           ---

Gregory T. Kliner            ---             ---          117,450             43,695          ---           ---

Ronald E. Mayle              ---             ---          183,332             92,668          ---           ---
- ----------------------



(1)  Value based on the difference between the fair market value of one share of
     common stock on the date of exercise and the exercise price of the option.


                                       15


(2)  Value based on the difference between the fair market value of one share of
     common stock at December 30, 2000  ($1.4375) and the exercise  price of the
     options ranging from $4.08 to $17.00 per share. Options are in-the-money if
     the market price of the shares exceeds the option exercise price.

(3)  Includes  114,000  shares  issuable  upon exercise of  outstanding  options
     granted to St. Paul Venture Capital V, LLC.



                                       16


EMPLOYMENT AGREEMENTS

WILLIAM R.  MCLAUGHLIN.  We have entered into a letter agreement with William R.
McLaughlin  pursuant to which he serves as  President  and CEO.  Mr.  McLaughlin
receives a base salary and is entitled to participate in the Company's incentive
compensation plans. Upon involuntary  termination of Mr. McLaughlin's employment
by the Board or constructive dismissal, Mr. McLaughlin is entitled to one year's
salary as severance  compensation  and the unvested portion of his initial grant
of 300,000 options would become fully vested. Upon an involuntary termination or
constructive  dismissal  of Mr.  McLaughlin's  employment  following a change in
control of the of Company, Mr. McLaughlin would be entitled to two years' salary
as severance compensation and his stock options would become fully vested.

TRACEY T.  BREAZEALE.  We have  entered into a letter  agreement  with Tracey T.
Breazeale  pursuant  to which  she  serves  as a Senior  Vice  President  of the
Company.  Ms. Breazeale receives a base salary and is entitled to participate in
the Company's  incentive  compensation  plans. In February 2001, Ms. Breazeale's
work schedule was reduced to 25% of full time, with a proportionate reduction in
salary.

MARK A. KIMBALL.  We have entered into a letter  agreement  with Mark A. Kimball
pursuant  to which he serves  as Senior  Vice  President,  Chief  Administrative
Officer,  General Counsel and Secretary of the Company.  Mr. Kimball  receives a
base  salary  and  is  entitled  to  participate  in  the  Company's   incentive
compensation plans. Upon termination of Mr. Kimball's  employment without cause,
Mr. Kimball is entitled to one year's salary as severance compensation.

GREGORY T.  KLINER.  We have  entered  into a letter  agreement  with Gregory T.
Kliner pursuant to which he serves as Senior Vice President of Operations of the
Company. Mr. Kliner receives a base salary and is entitled to participate in the
Company's incentive compensation plans.

RONALD E. MAYLE.  We have entered into a letter  agreement  with Ronald E. Mayle
pursuant  to which he serves as Senior  Vice  President  of  Retail.  Mr.  Mayle
receives a base salary and is entitled to participate in the Company's incentive
compensation plans.

CHANGE IN CONTROL ARRANGEMENTS

Under the  Company's  1990  Omnibus  Stock Option Plan (the "1990 Plan") and the
1997 Stock  Incentive  Plan (the "1997  Plan"),  if a "change in control" of the
Company occurs, then, unless the Compensation Committee decides otherwise either
at the time of  grant of an  incentive  award  or at any  time  thereafter,  all
outstanding options will become immediately  exercisable in full and will remain
exercisable  for the  remainder  of  their  terms,  regardless  of  whether  the
participant  to whom such  options  have been  granted  remains in the employ or
service of the Company or any subsidiary.

In  addition,  under the 1997 Plan,  if a "change  in  control"  of the  Company
occurs, then, unless the Compensation  Committee decides otherwise either at the
time of grant of an incentive award or at any time thereafter:

o    all  outstanding  stock   appreciation   rights  will  become   immediately
     exercisable in full and will remain  exercisable for the remainder of their
     terms,   regardless  of  whether  the   participant   to  whom  such  stock
     appreciation  rights have been granted  remains in the employ or service of
     the Company or any subsidiary;

                                       17


o    all  outstanding  restricted  stock  awards will become  immediately  fully
     vested and non-forfeitable; and

o    all  outstanding  performance  units and  stock  bonuses  will vest  and/or
     continue to vest in the manner determined by the Compensation Committee and
     set  forth in the  agreement  evidencing  such  performance  units or stock
     bonuses.

In addition, the Compensation Committee may pay cash for all or a portion of the
outstanding  options.  The amount of cash the  participants  would  receive will
equal (a) the fair market value of such shares  immediately  prior to the change
in  control  minus  (b) the  exercise  price  per  share  and any  required  tax
withholding.  The acceleration of the  exercisability  of options under the 1990
and 1997 Plans may be limited,  however, if the acceleration would be subject to
an excise tax imposed upon "excess parachute payments."

Under the 1990 and 1997  Plans,  a "change in control"  will  include any of the
following:

o    a merger  involving the Company where the pre-merger  shareholders own less
     than 50% of the surviving  company's  voting stock (whether or not approved
     by the Board of Directors);

o    a transfer of  substantially  all of the Company's assets or liquidation of
     the Company;

o    ownership by any person or group of more than 50% of the  Company's  voting
     stock;

o    the "continuity"  directors (directors as of the effective date of the Plan
     and their future nominees) ceasing to constitute a majority of the Board of
     Directors; or

o    any change of control  that is  required  by the  Securities  and  Exchange
     Commission to be reported.

Notwithstanding  anything in the foregoing to the contrary,  solely for purposes
of options granted under such plans prior to July 27, 1999, no change in control
will be deemed  to have  occurred  for  purposes  of the 1990 and 1997  Plans by
virtue of any transaction which was approved by the affirmative vote of at least
a majority of the "continuity"  directors, as defined above. For options granted
on or after July 27, 1999,  each of the  transactions  constituting  a change in
control as defined above will constitute a change in control for purposes of the
plans  regardless  of whether the  transaction  was  approved by the  continuity
directors.



                                       18






           COMPENSATION COMMITTEE REPORT ON EXECUTIVE COMPENSATION

                      ---------------------------------


The  Compensation  Committee is comprised  solely of non-employee  directors and
consisted  of Ervin R. Shames,  Patrick A. Hopf and William J.  Lansing  through
March of 2000, and thereafter consisted of Thomas J. Albani and David T. Kollat.
The  Compensation  Committee  makes  recommendations  to the Board of  Directors
concerning the compensation and benefits of the Company's  directors,  executive
officers and key  employees,  and acts on such other  matters  relating to their
compensation as it deems appropriate. The Compensation Committee administers our
stock option plans,  pursuant to which  incentive  stock options,  non-statutory
stock options,  restricted stock awards, stock appreciation rights,  performance
units  and  stock  bonuses  may be  granted  to  eligible  employees,  officers,
directors and  consultants.  The  Compensation  Committee also  administers  our
executive and key employee incentive plan,  pursuant to which eligible employees
may be granted incentive  compensation for achievement of Company and individual
performance targets.

COMPENSATION PHILOSOPHY AND OBJECTIVES

The philosophy  underlying the decisions and recommendations of the Compensation
Committee is to encourage,  recognize and reward  results and  achievements,  at
both Company and individual  levels,  that are aligned with the interests of our
shareholders.  Consistent with this philosophy, the objectives for the Company's
executive compensation programs are to:

o    Motivate  executives  to  achieve  desired  Company  performance  goals  by
     rewarding such achievements.

o    Provide  compensation  that is  competitive  with  comparable  companies to
     enable the Company to attract and retain key executive talent.

o    Align the interests of the Company's  executives  with the interests of the
     Company's shareholders.

In  determining  its  recommendations  as to the  compensation  of the Company's
executives,  the  Compensation  Committee  considers  factors,  such as  Company
performance,  both in isolation  and in  comparison  to companies of  comparable
size,  development  and  complexity;  the  individual  performance  of executive
officers; historical compensation levels at the Company; the overall competitive
environment  for executives and the level of  compensation  necessary to attract
and  retain the  talent  necessary  to achieve  the  Company's  objectives.  The
Compensation  Committee places primary emphasis on Company  performance  (rather
than  individual   performance)  as  measured  against  goals  approved  by  the
Compensation  Committee.  In analyzing these factors, the Compensation Committee
from time to time reviews competitive  compensation data gathered in comparative
surveys or collected by independent consultants.

                                       19


EXECUTIVE COMPENSATION PROGRAM COMPONENTS

The three  principal  components  of  Select  Comfort's  executive  compensation
programs are base salary,  annual  incentive  bonuses,  and long-term  incentive
opportunities  under  our  stock  option  plans.  Each of  these  components  is
discussed in greater detail below.

BASE SALARY.  The Compensation  Committee's  recommendations  regarding the base
salary of the executive  officers of the Company,  including the compensation of
the President  and Chief  Executive  Officer,  are based on a number of factors,
including each executive officer's experience and qualifications,  the potential
impact of the  individual on the Company's  performance,  the level of skill and
responsibility required fulfill the individual's  responsibilities and the other
factors  described  above.  Base  salaries  are  reviewed   annually,   and  the
Compensation   Committee  seeks  to  set  executive  officer  base  salaries  at
moderately to aggressively  competitive levels in relation to the companies with
which the Company  competes for  executives.  Base  salaries  for the  executive
officers were  increased at the beginning of 2000 in order to retain key members
of the management team to pursue the Company's  turnaround plans. For 2001, base
salaries for the executive  officers have been  maintained at the same levels as
in 2000.

ANNUAL INCENTIVE BONUS. The Company's annual incentive bonus program is designed
to provide a direct  financial  incentive to the Company's  executive  officers,
including  the  President  and  Chief  Executive  Officer,  as well as other key
employees,  for achievement of specific Company  performance  goals.  Consistent
with the  requirements  of the Company's  Executive  and Key Employee  Incentive
Plan,  at  the  beginning  of  each  fiscal  year,  the  Compensation  Committee
determines:

o    The employees by grade level that are eligible to  participate  in the plan
     for the year;

o    The  quarterly  and/or annual  performance  goal or goals (from among sales
     growth and volume,  net operating  profit,  cash flow,  earnings per share,
     return on capital, and/or return on assets) for the year; and

o    For each eligible  employee,  (A) the target bonus level as a percentage of
     base compensation,  (B) the portion of the target bonus level that is based
     on achievement of objective company  performance goals, and (C) the portion
     of the  target  bonus  level,  if any,  that is  based  on  achievement  of
     objective individual performance goals.

In fiscal 2000, the Compensation  Committee established  incentive  compensation
for executive  officers  based on  Company-wide  operating  profit and cash flow
targets,  and also  established  minimum  bonus  levels in order to  retain  key
management  team members to enable the Company to pursue its  turnaround  plans.
Payment of incentive  compensation to executive  officers related to fiscal 2000
has been deferred pending the return of the Company to quarterly  profitability.
For fiscal 2001,  incentive  compensation  for the  executive  officers is based
exclusively on Company-wide  annual  operating  profit and cash flow performance
targets.

LONG-TERM  INCENTIVE  COMPENSATION.  The Compensation  Committee makes long-term
incentive compensation available to the Company's executive officers, as well as
to many other employees of the Company,  through the grant of stock options. The
purpose of stock  option  grants is to advance the  interests of the Company and
its  shareholders  by  enabling  the  Company to attract  and retain  persons of
ability  to

                                       20


perform services for the Company,  including persons performing services for the
Company as executive  officers.  By granting stock options to executive officers
and other  employees,  the  Compensation  Committee seeks to align the long-term
interests  of these  individuals  with those of the  Company's  shareholders  by
creating a strong and direct nexus between  compensation and shareholder  return
and to enable  executive  officers  and key  managers to develop and  maintain a
significant  ownership  position  in the  Company.  The  Compensation  Committee
determines  the number of options and the terms and  conditions  of such options
based on certain factors,  including (for grants to executive officers) the past
performance of the executive officer,  the executive  officer's potential impact
on the  achievement  of the  Company's  objectives,  past  grants  or  awards of
stock-based  compensation,  and comparative  compensation  data regarding option
grants by companies of comparable size and complexity. Additionally, options may
be granted to an executive  officer as an  incentive  at the time the  executive
officer joins the Company.

All options have an exercise price equal to 100% of the fair market value of the
common  stock on the date of grant.  In past  periods,  options  have  typically
become  exercisable in 36 equal monthly  increments  over a 36-month period from
the date of grant. For option grants made in 2001, the options  typically become
exercisable in three equal  increments on each of the first three  anniversaries
of the date of grant.  Options  typically remain  exercisable for a period of 10
years from the date of grant,  provided the individual  continues to be employed
by the Company during such period.  Alternatively,  some option grants have been
"performance-based"  and become fully  exercisable upon the trading price of the
Company's common stock reaching or exceeding certain levels for at least 30 days
or upon the end of a five-year period from the date of grant.

In 2000,  the  Compensation  Committee  approved  the  grant of  options  to all
executive officers and key managers of the Company.  The primary purposes of the
2000 stock option  grants was to provide an  incentive to newly hired  executive
officers and managers,  to retain  previously  employed  executive  officers and
managers,  and to align the  interests  of all such  executive  officers and key
managers with the interests of the shareholders of the Company.

CHIEF EXECUTIVE OFFICER COMPENSATION

During fiscal 2000, two different people served in the capacity of President and
CEO for different parts of the year.

Patrick A. Hopf served as interim  President  and CEO from  mid-July  1999 until
mid-March 2000,  pending the search for a permanent  President and CEO. Mr. Hopf
did not serve as, and was not  compensated  as, an employee of the  Company.  In
consideration  for  Mr.  Hopf's  service  as  interim  President  and  CEO,  the
Compensation  Committee  granted to St. Paul Venture Capital V, LLC, which is an
affiliate of Mr.  Hopf's  employer,  10,000  options per month for the first six
months  and  27,000  options  per month for the final two  months of Mr.  Hopf's
tenure.

William  R.  McLaughlin  was  hired  as  President  and CEO in March  2000.  The
principal terms of Mr. McLaughlin's  compensation package include: (A) an annual
base salary of $500,000; (B) a cash bonus of between 0% and 100% of base salary;
and (C)  options to  purchase  an  aggregate  of up to 600,000  shares of common
stock,  including (i) up to 300,000 shares  vesting in equal monthly  increments
over 36 months,  (ii) 50,000 shares  vesting at such time that the trading price
of Select  Comfort  common  stock  exceeds  $12.00 per share for 30  consecutive
trading days,  (iii) 100,000  shares vesting at such time that the trading price
of Select  Comfort  common


                                       21


stock exceeds $24.00 per share for 30 consecutive trading days, and (iv) 150,000
shares  vesting at such time that the  trading  price of Select  Comfort  common
stock exceeds $36.00 per share for 30  consecutive  trading days. The payment to
Mr.  McLaughlin of incentive  compensation in the amount of $146,390  accrued in
2000 has been deferred  pending the achievement of a quarterly  operating profit
by the Company.

In addition to the foregoing,  Mr.  McLaughlin (i) is entitled to participate in
standard employee benefit plans offered by the Company, (ii) was entitled to and
received  reimbursement of relocation and temporary living expenses  aggregating
$121,322  in 2000,  (iii) is  entitled  to  severance  compensation  in  certain
circumstances,  and (iv) is  eligible  for  additional  stock  options as may be
granted  from  time  to  time  by the  Compensation  Committee.  See  "Executive
Compensation and Other Benefits - Employment and Consulting Agreements."

The terms of Mr. McLaughlin's  compensation were determined in part on the basis
of a survey completed by an independent  consultant of compensation and benefits
payable  to CEOs for  companies  of  comparable  size and  complexity  to Select
Comfort.

SECTION 162(M)

Section 162(m) of the Internal Revenue Code limits the  deductibility of certain
compensation paid to the chief executive officer and each of the four other most
highly compensated  executives of a publicly held corporation to $1,000,000.  In
2000,  the  Company  did not pay  "compensation"  within the  meaning of Section
162(m) to any such executive officers in excess of $1,000,000.

The $1,000,000 limit on deductibility  does not apply to compensation that meets
certain  requirements  for qualified  performance-based  compensation as further
described in the Internal Revenue Code. The Company's 1997 Stock Incentive Plan,
as well as the Executive and Key Employee  Incentive Plan submitted for approval
by shareholders  at the Annual Meeting,  are designed to permit stock options or
cash  incentive  awards  granted  under  the  respective  plans  to  qualify  as
deductible  performance-based  compensation  under the Internal Revenue Code. In
reviewing and adopting other executive  compensation  programs, the Compensation
Committee plans to continue to consider the impact of Section 162(m) limitations
in light of the materiality of the  deductibility of potential  benefits and the
impact  of such  limitations  on  other  compensation  objectives.  Because  the
Compensation  Committee  seeks to  maintain  flexibility  in  accomplishing  the
Company's  compensation  goals,  however,  it has not  adopted a policy that all
compensation must be fully deductible.

        COMPENSATION COMMITTEE

        Thomas J. Albani
        David T. Kollat



                                       22




                         AUDIT COMMITTEE REPORT

                            ----------------


The Audit  Committee  of the Board of  Directors is  responsible  for  providing
independent,  objective  oversight of the  Company's  accounting  functions  and
internal controls. The Audit Committee is composed of 3 directors,  each of whom
is  independent as defined by the National  Association  of Securities  Dealers'
listing standards, and operates under a written charter approved by the Board of
Directors. A copy of the charter is attached to this Proxy Statement as Appendix
A.

Management  is  responsible  for the Company's  internal  controls and financial
reporting  process.  KPMG  LLP,  the  Company's  independent  accountants,   are
responsible  for performing an independent  audit of the Company's  consolidated
financial statements in accordance with auditing standards generally accepted in
the  United  States  of  America  and to  issue  a  report  thereon.  The  Audit
Committee's responsibility is to monitor and oversee these processes.

In  connection  with  these  responsibilities,  the  Audit  Committee  met  with
management and the independent accountants.  Management represented to the Audit
Committee that the Company's  consolidated financial statements were prepared in
accordance with accounting principles generally accepted in the United States of
America,  and the Audit  Committee has reviewed and  discussed the  consolidated
financial statements with management and the independent accountants.  The Audit
Committee  discussed with the independent  accountants  the matters  required by
Statement on Auditing Standards No. 61 (Communication with Audit Committees).

The Company's independent  accountants also provided the Audit Committee written
disclosures   required  by   Independence   Standards   Board   Standard  No.  1
(Independence  Discussions  with  Audit  Committees),  and the  Audit  Committee
discussed with the independent accountants that firm's independence.

Based upon the Audit Committee's discussions with management and the independent
accountants,  and  the  Audit  Committee's  review  of  the  representations  of
management and the independent accountants, the Audit Committee recommended that
the Board of Directors include the audited consolidated  financial statements in
the Company's  Annual Report on Form 10-K for the year ended  December 30, 2000,
to be filed with the Securities and Exchange Commission.

                                          AUDIT COMMITTEE


                                          Christopher P. Kirchen, Chairman
                                          Ervin R. Shames
                                          Jean-Michel Valette



                                       23



                       COMPARATIVE STOCK PERFORMANCE

                            -----------------

        The graph below  compares,  for the period from December 3, 1998 through
December 30, 2000,  the total  cumulative  shareholder  return on Select Comfort
common stock to the total  cumulative  return on The Nasdaq Stock Market  (U.S.)
Index and the Standard & Poor's 400 Retail  (Specialty) Index. The graph assumes
a $100 investment in Select Comfort common stock, The Nasdaq Stock Market (U.S.)
Index and the Standard & Poor's 400 Retail  (Specialty) Index on January 2, 2000
and the reinvestment of all dividends.


                      COMPARISON OF CUMULATIVE TOTAL RETURN
        AMONG SELECT COMFORT CORPORATION, THE STANDARD & POOR'S 400 RETAIL
        (SPECIALTY) INDEX AND THE NASDAQ STOCK MARKET (U.S.) INDEX
                      JANUARY 2, 2000 TO DECEMBER 30, 2000







                                             CUMULATIVE TOTAL RETURN
                               -------------------------------------------------
                               12/3/98       1/2/99         1/01/00     12/30/00
                               -------       ------         -------     --------
                                                           
SELECT COMFORT CORPORATION     100.00        155.51          23.90        8.46
NASDAQ STOCK MARKET (US)       100.00        112.65         209.34      125.96
PEER GROUP                     100.00        126.37         103.23       92.31





                                [GRAPHIC OMITTED]



                                       24



                            CERTAIN TRANSACTIONS

                              ---------------


DIRECTOR RELATIONSHIPS

Patrick A. Hopf,  Chairman of the Board of Directors of Select  Comfort,  is the
President of St. Paul  Venture  Capital,  Inc. Mr. Hopf is the Managing  General
Partner of St. Paul Venture Capital IV, LLC and St. Paul Venture Capital V, LLC.
St. Paul  Venture  Capital IV, LLC,  St. Paul  Venture  Capital V, LLC, St. Paul
Venture  Capital  Affiliates  Fund I, LLC (each of which funds is managed by St.
Paul  Venture  Capital,  Inc.) and St.  Paul Fire and Marine  Insurance  Co. are
significant shareholders of the Company.

Christopher P. Kirchen,  a director of Select  Comfort,  is a general partner of
Consumer  Venture  Associates II, L.P., which is the general partner of Consumer
Venture Partners II, L.P., a significant shareholder of the Company.

Jean-Michel  Valette,  a director of Select Comfort,  was a Managing Director of
Hambrecht & Quist LLC from October  1994 to August 1998 and a Senior  Analyst of
Hambrecht & Quist LLC from November 1992 to October 1994.  Mr. Valette is also a
member of the general partner of H&Q Select Comfort Investors, L.P., an investor
in the Company and a related  party to Hambrecht & Quist LLC.  Hambrecht & Quist
LLC  was  one of the  underwriters  of the  Company's  initial  public  offering
completed in December 1998.

AMENDED AND RESTATED REGISTRATION RIGHTS AGREEMENT

Certain  holders of our common  stock and  warrants  to  purchase  shares of our
common stock,  including certain  directors and more than 5% shareholders,  have
certain demand and incidental  registration rights covering such shares pursuant
to a certain Amended and Restated  Registration  Rights Agreement dated December
28, 1995, as amended, among the Company and the other parties thereto.

EMPLOYMENT AGREEMENTS

For a discussion of the  employment  agreements  entered into by the Company and
certain  Named  Executive  Officers,  see  "Executive   Compensation  and  Other
Benefits--Employment Agreements."

GE FINANCING AND RESTRUCTURING OF GE WARRANTS

In March  1997,  we entered  into a Purchase  Agreement  with  General  Electric
Capital  Corporation  ("GECC"),  pursuant  to which we  issued  to GECC a senior
subordinated promissory note in the principal amount of $15.0 million. We repaid
this note in full in  December  1998 with a portion of the net  proceeds  of our
initial public  offering.  In addition to this note, we issued to GECC a warrant
to purchase 1,100,000 shares of common stock exercisable  through March 31, 2005
at an  exercise  price of $10.50 and a warrant  providing  contingent  rights to
purchase up to  1,000,000  shares of common  stock at an exercise  price of $.01

                                       25


after May 1, 1999, subject to adjustment and cancellation upon the occurrence of
certain events.

Effective in March 1998,  the Company and GECC  restructured  these  warrants by
combining them into one warrant to purchase  1,309,583 shares of common stock at
an exercise price of $8.82.  In November 1998, in connection  with the reduction
of the conversion price of our Series E preferred stock, we issued an additional
warrant to GECC to purchase 5,513 shares of common stock at an exercise price of
$8.82 per share.  In  December  1998,  in  connection  with our  initial  public
offering,  GECC  exercised a portion of this  warrant and as of January 1, 2000,
held a  combined  warrant  to  purchase  1,076,098  shares of common  stock.  By
operation of certain anti-dilution  provisions in GECC's warrant, as of December
31, 2000,  GECC's warrant  represented the rights to acquire 1,131,357 shares at
an exercise  price of $8.39 per share.  GECC has certain  demand and  incidental
registration  rights  covering the shares of common stock issuable upon exercise
of this warrant.

ACQUISITION OF ASSETS OF SLEEPTEC, INC.

In May 1999,  the  Company  entered  into a Series C  Preferred  Stock  Purchase
Agreement pursuant to which the Company invested $2,000,000 in SleepTec, Inc., a
developer and  manufacturer of sofa sleepers with air supported  mattresses,  in
exchange  for 57% of the  Series C  Convertible  Preferred  Stock  of  SleepTec,
representing approximately 10.3% of the fully diluted equity of SleepTec at that
time. In December 1999, the Series C Convertible Preferred Stock of SleepTec was
split on a 1.45714 for 1 basis.  As a result of this stock split,  the Company's
investment in the Series C Convertible  Preferred Stock of SleepTec  represented
approximately 13.55% of the fully diluted equity of SleepTec at that time.

Affiliates of St. Paul Venture  Capital,  Inc. own a majority of the outstanding
capital  stock of  SleepTec.  Patrick  A.  Hopf,  the  Chairman  of the Board of
Directors of Select Comfort, is the President of St. Paul Venture Capital,  Inc.
and a member of the Board of Directors of SleepTec, Inc.

In November 2000,  the Company  acquired  substantially  all of the business and
assets of SleepTec.  The  aggregate  purchase  price paid by the Company for the
assets  of  SleepTec  consisted  of  (i)  a  non-interest-bearing   subordinated
convertible  debenture in the original  principal amount $4,000,000 due November
10, 2005 and  convertible at any time into shares of the Company's  common stock
at the rate of $5.50 per share;  (ii) $400,000 in cash;  and (iii) $250,000 in a
combination of cash and equity (in the form of options) to employees of SleepTec
for transition services and severance compensation.

In fiscal 2000,  the Company  purchased  product in the amount of $377,000  from
SleepTec.

All of the terms of the Company's  relationship with and acquisition of SleepTec
were determined through  arm's-length  negotiations and management believes that
all such terms are no less  favorable  than terms  available  from any unrelated
party.


                                       26




 PROPOSAL TO GRANT VOTING RIGHTS WITH RESPECT TO SHARES OF THE COMPANY'S COMMON
               STOCK PURSUANT TO THE CONTROL SHARE ACQUISITION ACT

                                  (PROPOSAL 2)

                       ----------------------------------



PROPOSAL

At the Annual  Meeting,  shareholders  will be asked to consider and vote on the
following proposed resolution:

"RESOLVED, that pursuant to Section 302A.671, Subd. 4a of the Minnesota Business
Corporation  Act, full voting rights are hereby  granted to all shares of common
stock,  par value $.01 per share, of Select Comfort  Corporation (the "Company")
that are, or hereafter  become,  beneficially  owned by The St. Paul  Companies,
Inc.  ("The St.  Paul") or any person or entity  affiliated  with The St.  Paul,
including  without  limitation St. Paul Fire and Marine Insurance  Company,  St.
Paul  Venture  Capital IV, LLC,  St.  Paul  Venture  Capital V, LLC, or St. Paul
Venture  Capital  VI,  LLC  (The  St.  Paul and  such  affiliated  entities  are
collectively  referred to as "St. Paul"),  regardless of whether such shares are
or were acquired in a control share  acquisition as defined in Section 302A.011,
Subd.  38, or otherwise,  provided  that,  so long as the  provisions of Section
302A.671 of the  Minnesota  Business  Corporation  Act  continue to apply to the
Company,  in no event shall St. Paul be granted  voting  rights with  respect to
shares  beneficially  owned which exceed 50% of the outstanding  voting power of
the Company without a separate vote of shareholders."

BACKGROUND

Section  302A.671  of  the  Minnesota  Business  Corporation  Act,  and  related
definitions (the "Control Share  Acquisition  Act"), can operate to restrict the
voting  power of shares held by a  shareholder  if the shares are  acquired in a
"control  share  acquisition"  (as defined)  that  exceeds a certain  percentage
voting threshold. There are three relevant thresholds, expressed as a percentage
of outstanding  voting power,  under the Control Share  Acquisition  Act: (i) at
least 20% but less than 33-1/3%; (ii) at least 33-1/3% but less than or equal to
50%; and (iii) over 50%.

For example,  if an "acquiring person" (as defined) acquires shares in a control
share  acquisition  that  results  in  the  total  beneficial  ownership  of the
acquiring  person equaling or exceeding the 20% threshold,  the acquiring person
may only  exercise  voting  power  with  respect  to the  number of shares  that
represent  less than 20% of the  outstanding  voting power of that company.  The
Control Share Acquisition Act removes the voting power from the number of shares
acquired in a "control share acquisition" (as defined) that are in excess of the
20%  beneficial  ownership  threshold.  The  voting  power is  restored  only if
approved by the required votes of that company's shareholders.

The  acquiring   person  may  request  that  a  resolution  be  put  before  the
shareholders  to  authorize  the  restoration  of voting  rights  for the shares



                                       27


acquired in excess of the threshold. In addition, the acquiring person must file
an information  statement with the company  containing  certain  information for
inclusion in the company's  proxy  statement.  If the  shareholders  approve the
restoration of voting power,  the acquiring  person will have full voting rights
with respect to the shares  acquired in excess of the  threshold and full voting
rights  with  respect  to any  additional  shares  that may be  acquired  by the
acquiring person up to the next threshold.  For example, an acquiring person who
seeks and obtains  approval of the  shareholders to vote all shares in excess of
the 33.3%  threshold,  may only  exercise  voting  rights with respect to shares
acquired up to the 50% threshold; if the acquiring person's beneficial ownership
through a control share acquisition exceeds 50% of the outstanding voting power,
the  shares  acquired  in a  control  share  acquisition  in  excess  of the 50%
threshold  will  become  non-voting  unless  voting  power  is  restored  by the
shareholders.  A COPY  OF THE  CONTROL  SHARE  ACQUISITION  ACT IS  INCLUDED  AS
APPENDIX A ATTACHED TO THIS PROXY STATEMENT.

In compliance  with the Control Share  Acquisition  Act, The St. Paul Companies,
Inc. and certain of its  affiliated  entities  named in the proposed  resolution
(hereinafter  collectively  referred  to  as  "St.  Paul"),  have  submitted  an
Information  Statement and requested that the Company seek shareholder  approval
of the  above  resolution  at the  Annual  Meeting.  A COPY  OF THE  INFORMATION
STATEMENT SUBMITTED BY ST. PAUL IS INCLUDED AS APPENDIX B ATTACHED TO THIS PROXY
STATEMENT.  The  following  background  information  is derived in part from the
Information Statement:

Between  September 8, 2000 and September 18, 2000,  St. Paul Venture  Capital V,
LLC ("SPVC V") purchased  305,000  shares of Select Comfort common stock in open
market brokerage  transactions for aggregate purchase  consideration of $876,418
(including  brokers'  commissions),  representing  an average price of $2.87 per
share. Corporate funds of SPVC V were used to purchase these shares.

Prior to the  acquisition  of the 305,000 shares in the  transactions  described
above,  St. Paul  beneficially  owned 5,972,495  shares of Select Comfort common
stock,  representing  33.1%  of the  outstanding  voting  power.  Following  the
acquisition of the 305,000 shares in the transactions  described above, St. Paul
beneficially  owned  6,277,495  shares,  representing  34.8% of the  outstanding
voting power. Of the 6,277,495 shares beneficially owned by St. Paul at the time
of the control share  acquisition  as described  above,  271,056  shares have no
voting rights unless the resolution set forth above is approved by the requisite
votes of the shareholders at the Annual Meeting.

Subsequent to the  transactions  described  above,  St. Paul has also become the
beneficial owner of a Convertible Subordinated Debenture in the principal amount
of  $4,000,000  that  was  issued  by  the  Company  as  consideration  for  the
acquisition  of the assets of SleepTec.  As the  debenture is  convertible  into
shares of Select  Comfort  common stock at a price of $5.50 per share,  St. Paul
has the right to acquire  727,272  shares of Select  Comfort  common  stock upon
conversion of the debenture.  See " Certain Transactions - Acquisition of Assets
of SleepTec,  Inc." Though the shares  underlying the debenture do not carry any
voting rights until the shares are issued upon conversion of the debenture,  St.
Paul's rights to vote these shares upon issuance  would not be restricted by the
Control Share Acquisition Act because:

                                       28


o    Beneficial  ownership  of  these  shares  was  acquired  in an  independent
     transaction  after the 33.3%  threshold  was  exceeded  (as a result of the
     September 2000  purchases by SPVC V) and the beneficial  ownership of these
     shares did not result in St.  Paul  reaching a "new range of voting  power"
     under the Control Share Acquisition Act; and

o    The shares of common stock issued upon conversion of the debenture would be
     shares  acquired  directly from the company and such  acquisitions  are not
     included within the definition of a "control share  acquisition"  under the
     Control Share Acquisition Act.

Patrick A. Hopf,  the Chairman of the Board of Directors of the Company,  is the
President of St. Paul Venture  Capital,  Inc.,  which is the manager of St. Paul
Venture  Capital IV, LLC and St. Paul Venture Capital V, LLC. Each of these LLCs
is 99% owned by St. Paul Fire and Marine  Insurance  Company,  which is a wholly
owned subsidiary of The St. Paul Companies, Inc.

VOTE REQUIRED

Under the Control Share  Acquisition  Act, the proposal  being  presented  would
enable St. Paul to vote all shares of common stock that it currently  holds, and
any  subsequently  acquired  shares up to an aggregate of 50% of the outstanding
voting power of the Company. The proposal must receive the following affirmative
votes to be approved:

(1)  The  affirmative  vote,  whether in person or by proxy, of the holders of a
     majority of all the outstanding common stock; and

(2)  The  affirmative  vote,  whether in person or by proxy, of the holders of a
     majority of all the outstanding common stock, excluding "interested shares"
     as that term is defined in the Minnesota statutes.

Under Minnesota Statutes, "interested shares" means shares owned by St. Paul, by
officers of the Company or by any employee of the Company who is also a director
of the Company. As of the record date:

(1)  18,055,633  shares of common stock were outstanding and entitled to vote at
     the Annual Meeting; and

(2)  6,166,255  shares of common  stock  were  considered  "interested  shares,"
     including 6,082,939 shares beneficially owned by St. Paul and 83,316 shares
     owned by officers of the Company.

See "Security Ownership of Certain Beneficial Owners and Management."

BOARD RECOMMENDATION

The Board of Directors recommends that the shareholders vote FOR approval of the
resolution  to grant St. Paul full voting  rights with  respect to shares of the
Company's  common  stock  held  by  St.  Paul  pursuant  to  the  Control  Share
Acquisition Act.



                                       29




                              PROPOSAL TO AMEND THE
                        1999 EMPLOYEE STOCK PURCHASE PLAN

                                  (PROPOSAL 3)


PROPOSED AMENDMENT

On June 10,  1999,  the  Board of  Directors  adopted  the 1999  Employee  Stock
Purchase Plan (the "Purchase  Plan"),  which was approved by our shareholders on
May 18,  2000.  On February  13, 2001,  the Board  amended the Purchase  Plan to
increase the number of shares  reserved for issuance  under the Purchase Plan by
500,000  shares,  from 500,000  shares to a total of 1,000,000  shares.  You are
being asked to approve this amendment at the Annual Meeting.

PURPOSE OF THE AMENDMENT

The  Purchase  Plan  allows  eligible   employees  of  Select  Comfort  and  its
subsidiaries  to purchase  shares of common  stock on  favorable  terms  through
payroll deductions. Under the Purchase Plan, Select Comfort conducts a series of
offerings of its common stock, each continuing for a period of three months (the
"Offering  Period") and each beginning on January 1, April 1, July 1 and October
1 of each  year,  as the case may be (the  "Offering  Commencement  Date"),  and
ending on the following March 31, June 30,  September 30 and December 31, as the
case may be (the "Offering  Termination  Date").  On each Offering  Commencement
Date, each eligible  participating  employee (the "Participant") in the Purchase
Plan will be granted,  by operation of the Purchase Plan, an option (a "Purchase
Plan  Option")  to  purchase  as many  full  shares  of  common  stock as can be
purchased with payroll deductions  authorized by the Participant and credited to
the Participant's account during that Offering Period.

The purpose of the Purchase Plan is to advance the  interests of Select  Comfort
and  its   shareholders  by  allowing   employees  of  Select  Comfort  and  its
subsidiaries the opportunity to acquire an ownership  interest in Select Comfort
through these purchases.

At the time that the Purchase Plan was originally  approved by the Board and the
shareholders,  500,000 shares were reserved for issuance under the plan. Through
the end of the 2000  fiscal  year,  the  Company  had  issued  an  aggregate  of
222,632   shares  under the  Purchase  Plan.  Based  on  current  participation
levels in the plan and the current trading price of the Company's  common stock,
the originally  reserved  shares would be depleted  during the second quarter of
fiscal 2001.  Without approval of the increase in the number of shares available
under the  Purchase  Plan,  the  Company  may be forced to  terminate  the plan,
removing an  important  benefit to our  employees  that is designed to align the
interests of our employees with those of our shareholders.

The major features of the Purchase Plan are summarized  below,  which summary is
qualified in its entirety by reference to the actual text of the Purchase  Plan,
a copy of which may be obtained from Select Comfort.

                                       30


SUMMARY OF THE PURCHASE PLAN

GENERAL. Any employee (including any executive officer) of Select Comfort or any
participating  subsidiary,  other than an employee whose customary employment is
five months or less per calendar  year,  who has been  continuously  employed by
Select Comfort or a subsidiary  prior to the Offering  Commencement  Date for an
Offering Period will be eligible to participate in that Offering Period.

Subject  to  approval  by the  shareholders  of the  proposed  amendment  of the
Purchase  Plan,  the  maximum  number of shares of common  stock  available  for
issuance under the Purchase Plan is 1,000,000 shares. Any shares of common stock
that are  subject to a Purchase  Plan Option that  terminates  unexercised  will
automatically  become  available again for issuance under the Purchase Plan. The
number and type of securities  subject to outstanding  Purchase Plan Options and
the exercise  price of outstanding  Purchase Plan Options will be  appropriately
adjusted by the  Company in the event of any common  stock  dividend,  split-up,
recapitalization, merger, consolidation, combination or exchange or other change
in the corporate  structure or shares of Select Comfort.  If the total number of
shares that would otherwise be issuable on any Offering Termination Date exceeds
the number of shares then available under the Purchase Plan (after  deduction of
all shares for which  Purchase  Plan  Options  have been  exercised  or are then
outstanding),  Select  Comfort  will make a pro rata  allocation  of the  shares
remaining  available for Purchase Plan Option grants in as uniform and equitable
a manner as it deems appropriate.

The  Compensation  Committee  (the  "Committee")  of the Board  administers  the
Purchase  Plan.  Members of the Committee are appointed from time to time by the
Board,  serve at the  pleasure  of the  Board,  and may  resign at any time upon
written notice to the Board. The Committee has the authority to make, administer
and interpret such rules and regulations as it deems necessary to administer the
Purchase Plan.

PARTICIPATION.  An eligible  employee may become a  Participant  in the Purchase
Plan by completing an enrollment form authorizing payroll deductions on the form
provided by Select Comfort and filing it with the Human Resources Department not
later  than  the  15th  day of the  month  immediately  preceding  the  Offering
Commencement  Date of the first Offering Period in which the Participant  wishes
to participate.  Payroll  deductions for a Participant will begin with the first
payroll  following the applicable  Offering  Commencement Date and will continue
until the  termination  of the  Purchase  Plan,  subject  to  withdrawal  by the
Participant at any time as described below. An otherwise  eligible employee will
not be granted a Purchase  Plan Option under the Purchase  Plan if,  immediately
after the grant,  the  Participant  would own shares of common stock and/or hold
outstanding  options to purchase shares of common stock possessing 5% or more of
the  total  combined  voting  power or value of all  classes  of stock of Select
Comfort or of any subsidiary.  As of March 1, 2001,  approximately 1,700 persons
were eligible to participate in the Purchase Plan.

PAYROLL DEDUCTIONS. By completing and filing a participation form, a Participant
elects to have payroll deductions made from the Participant's total compensation
on each payday during the Offering Period at a rate equal to a whole  percentage
from 1% to 15% of the total  compensation  that he or she would have received on
the payday (or such other  minimum or maximum  percentages  as the Committee may
from time to time establish). No increases or decreases in the amount of payroll

                                       31


deductions  for  a  Participant  may  be  made  during  an  Offering  Period.  A
Participant  may  increase or  decrease  the rate of the  Participant's  payroll
deductions under the Purchase Plan for subsequent Offering Periods by completing
an amended enrollment form and filing it no later than the 15th day of the month
immediately  preceding the Offering Commencement Date of the Offering Period for
which the  increase  or  decrease  is to become  effective.  A  Participant  may
discontinue participation in the Purchase Plan at any time as described below.

The funds  accumulated  through a  Participant's  payroll  deductions  under the
Purchase Plan are credited to an account established under the Purchase Plan for
the  Participant.  These funds are held by Select Comfort as part of its general
assets, usable for any corporate purpose, and Select Comfort is not obligated to
keep these funds separate from its other corporate funds.  Participants will not
receive any interest from Select  Comfort for the funds  accumulated  from their
payroll  deductions  under the Purchase  Plan and may not make any separate cash
payment or contribution to such account.

PURCHASE OF SHARES.  On each Offering  Commencement  Date,  each  Participant is
granted,  by operation of the Purchase  Plan, a Purchase Plan Option to purchase
as many full shares of common  stock as he or she will be able to purchase  with
the payroll deductions credited to the Participant's account during the Offering
Period plus the balance (if any)  carried  forward from the  preceding  Offering
Period.  Unless a  Participant  withdraws  from the  Purchase  Plan as described
below, the Participant's Purchase Plan Option will be exercised automatically on
the Offering  Termination  Date for the purchase of the number full of shares of
common  stock  that the  accumulated  payroll  deductions  in the  Participant's
account on the Offering  Termination Date will purchase at the applicable price,
determined in the manner  described  below. The number of shares of common stock
that may be  purchased  under the  Purchase  Plan,  however,  will be limited as
follows:  (i) no Participant may purchase more than 2,000 shares of common stock
under the Purchase Plan in any given  Offering  Period;  and (ii) no Participant
may be granted a Purchase Plan Option that permits such Participant's  rights to
purchase  common stock under the  Purchase  Plan and any other  "employee  stock
purchase plans" of Select Comfort and its subsidiaries to become  exercisable at
a rate that exceeds  $25,000 of fair market value of such shares of common stock
(determined  at the time such Purchase Plan Option is granted) for each calendar
year in which such Purchase Plan Option is outstanding at any time.

The per share purchase  price of the shares  offered in a given Offering  Period
will be 85% of the  fair  market  value  of one  share  of  common  stock on the
Offering Termination Date. For this purpose, the fair market value of the common
stock will be the average of the reported high and low sale prices of the common
stock as reported by the Nasdaq National Market on the applicable date or, if no
shares were traded on such day, as of the next  preceding day on which there was
such a trade.  On March 1, 2001 the  average of the  reported  high and low sale
prices of the common stock on the Nasdaq National Market was $2.22 per share.

Shares  purchased  in an Offering  Period will be issued as soon as  practicable
after each Offering  Termination Date. The Committee may determine,  in its sole



                                       32


discretion, the manner of delivery of shares of common stock purchased under the
Purchase  Plan.  No  Participant  will have any interest in any shares of common
stock  subject to a  Purchase  Plan  Option  under the  Purchase  Plan until the
Purchase Plan Option has been exercised.

NON-TRANSFERABILITY  OF  PURCHASE  PLAN  OPTIONS.   Neither  payroll  deductions
credited to a  Participant's  account nor any rights with regard to the exercise
of a  Purchase  Plan  Option or to  receive  shares of  common  stock  under the
Purchase Plan may be assigned, transferred,  pledged or otherwise disposed of in
any way  (other  than by  will,  the laws of  descent  and  distribution,  or by
designation of a beneficiary as provided in the Purchase Plan). Any such attempt
at assignment, transfer, pledge or other disposition will have no effect, except
that Select  Comfort  may treat such act as an  election  to  withdraw  from the
Purchase Plan, in which case the provisions described below will apply.

WITHDRAWAL  AND   TERMINATION  OF  EMPLOYMENT.   A  Participant   may  terminate
participation  in the Purchase  Plan and withdraw all, but not less than all, of
the payroll deductions credited to the Participant's  account under the Purchase
Plan prior to the  Offering  Termination  Date of an  Offering  Period by giving
written notice to Select Comfort no later than the 15th day of the last month of
the Offering Period. The notice must state the Participant's desire to terminate
involvement  in the Purchase  Plan,  specify a termination  date and request the
withdrawal  of  all of the  Participant's  payroll  deductions  held  under  the
Purchase  Plan.  All of the  Participant's  payroll  deductions  credited to the
Participant's  account will be paid to such  Participant  as soon as practicable
after the termination date specified in the notice (or, if no date is specified,
as  soon  as  practicable  after  receipt  of  the  notice  of  termination  and
withdrawal), the Purchase Plan Option for the Offering Period will automatically
be canceled,  and no further  payroll  deductions  for the purchase of shares of
common  stock will be made  during  the  Offering  Period or for any  subsequent
Offering  Period  unless  a  new  enrollment  form  is  filed.  A  Participant's
withdrawal   from  an  Offering  Period  will  not  have  any  effect  upon  the
Participant's  eligibility to participate in a succeeding  Offering Period or in
any similar plan that Select Comfort may adopt.

Upon  termination  of a  Participant's  employment  for  any  reason,  including
retirement,  death  or  disability,  the  payroll  deductions  credited  to such
Participant's  account  will  be  returned  as  soon as  practicable  after  the
effective date of termination  (or, in the case of the  Participant's  death, to
the  person or  persons  entitled  to such  funds  according  to the  provisions
described  above  under  the  section   "Non-Transferability  of  Purchase  Plan
Options")  and the  Participant's  Purchase  Plan Option will  automatically  be
canceled.  A transfer of employment  between  Select Comfort and a subsidiary or
between  subsidiaries  and absences or leaves approved by Select Comfort are not
considered termination of employment under the Purchase Plan.


                                       33



FEDERAL INCOME TAX CONSEQUENCES

The following  general  description of federal income tax  consequences is based
upon current statutes, regulations and interpretations.  This description is not
intended  to address  specific  tax  consequences  applicable  to an  individual
participant  who  receives a Purchase  Plan Option and does not address  special
rules  that  may be  applicable  to  directors,  officers  and  greater-than-10%
stockholders of Select Comfort.

The Purchase Plan is intended to qualify as an "employee  stock  purchase  plan"
under Section 423 of the Code.  If the Purchase  Plan so  qualifies,  the amount
withheld  from  a  Participant's  compensation  under  the  Purchase  Plan  will
constitute  ordinary income for federal income tax purposes in the year in which
such amounts  would  otherwise  have been paid to the  Participant.  However,  a
Participant  will  generally  not  recognize  any income for federal  income tax
purposes  either on the grant of a Purchase  Plan Option or upon the issuance of
any shares of common stock under the Purchase Plan.

The federal  income tax  consequences  of  disposing  of shares of common  stock
acquired  under the Purchase Plan depend upon how long a  Participant  holds the
shares.  If a Participant  disposes of shares  acquired  under the Purchase Plan
(other than a transfer by reason of death) within a period of two years from the
Offering  Commencement  Date of the  Offering  Period in which the  shares  were
acquired,  an amount equal to the difference  between the purchase price and the
fair market value of the shares on the last day of the  Offering  Period will be
treated as ordinary  income for federal  income tax purposes in the taxable year
in which the  disposition  takes  place.  Such  amount  may be  subject  to wage
withholding. The difference between the amount realized upon such disposition of
the shares and their fair market  value on the last day of the  Offering  Period
will  constitute  capital gain or loss.  Whether the gain (or loss)  constitutes
long-term  or  short-term  capital gain (or loss) will depend upon the length of
time the  Participant  held the  stock  prior to its  disposition.  Participants
should  consult  their tax advisors to determine  whether any specific  gain (or
loss) constitutes long-term or short-term capital gain (or loss).

If a Participant  disposes of any shares  acquired  under the Purchase Plan more
than two years after the Offering  Commencement  Date of the Offering  Period in
which such shares were acquired (or if no  disposition  has occurred by the time
of  Participant's  death) an amount equal to the lesser of (a) the excess of the
fair market value of the shares at the time of  disposition  (or death) over the
purchase  price, or (b) the excess of the fair market value of the shares on the
Offering  Commencement  Date of the  Offering  Period in which the  shares  were
acquired over the purchase  price will be recognized as ordinary  income and may
be subject to wage  withholding.  With respect to a disposition  of such shares,
any remaining gain on such disposition will be taxed as long-term  capital gain.
With respect to a transfer of such shares upon death, any remaining gain or loss
will not be recognized. However, a subsequent sale or exchange of such shares by
a  Participant's  estate or the person  receiving  such  shares by reason of the
Participant's death may result in capital gain or loss.

No income tax deduction  ordinarily is allowed to Select Comfort with respect to
the grant of any  Purchase  Plan  Option,  the  issuance of any shares of common
stock under the Purchase Plan or the  disposition  of any shares  acquired under
the Purchase Plan and held for two years.  However, if a Participant disposes of

                                       34


shares  purchased  under the  Purchase  Plan within two years after the Offering
Commencement  Date of the  Offering  Period in which the shares  were  acquired,
Select  Comfort  will  receive  an  income  tax  deduction  in the  year of such
disposition in an amount equal to the amount constituting ordinary income to the
Participant,  provided that Select  Comfort  complies with the  applicable  wage
withholding requirements.

VOTE REQUIRED

Approval of the amendment of the 1999 Employee  Stock  Purchase Plan to increase
the number of shares  reserved  for  issuance by 500,000  shares,  from  500,000
shares to 1,000,000  shares  requires the  affirmative  vote of the holders of a
majority of the shares of common stock present and entitled to vote in person or
by proxy on the matter at the Annual  Meeting,  and the  affirmative  vote of at
least a majority of the minimum number of votes necessary for a quorum.

BOARD OF DIRECTORS RECOMMENDATION

The Board of Directors recommends that the shareholders vote FOR approval of the
amendment of the 1999 Employee Stock Purchase Plan.  Unless a contrary choice is
specified,  proxies  solicited  by the  Board of  Directors  will be  voted  FOR
approval of the amendment of the 1999 Employee Stock Purchase Plan.



                                       35



                      APPROVAL OF THE MATERIAL TERMS OF THE
           PERFORMANCE GOALS UNDER THE SELECT COMFORT CORPORATION EXECUTIVE
                         AND KEY EMPLOYEE INCENTIVE PLAN


                                  (PROPOSAL 4)


PROPOSAL

At the Annual Meeting, shareholders will be requested to consider and act upon a
proposal to approve the material terms of the performance goals under the Select
Comfort  Corporation  Executive and Key Employee  Incentive Plan (the "Incentive
Plan").  On February 13, 2001,  the Board of  Directors  approved the  Incentive
Plan, subject to approval by shareholders of the material terms of the objective
performance  goals  under the  Incentive  Plan (the  "Performance  Goals").  The
purposes  of the  Incentive  Plan are to (i) enable the  Company to attract  and
retain  high  caliber  executives  and key  employees;  (ii)  provide  incentive
compensation  for such executives and key employees that is linked to the growth
and  profitability of the Company and increases in shareholder  value; and (iii)
further the identity of interests of such  executives and key employees with the
interests of our shareholders.  Although no shareholder approval is required for
the Company to enact and maintain the Incentive  Plan,  shareholder  approval of
the Performance  Goals is required to obtain tax deductibility by the Company of
awards payable under the Incentive Plan.

The principal features of the Incentive Plan are summarized below, which summary
is qualified  in its  entirety by reference to the actual text of the  Incentive
Plan, a copy of which may be obtained from Select Comfort.

DESCRIPTION OF THE INCENTIVE PLAN

Below is a summary of certain  important  features of the  Incentive  Plan and a
description of the Performance  Goals under the Incentive Plan that shareholders
are being asked to approve.

Administration.  The Compensation  Committee will administer the Incentive Plan.
Under the terms of the Incentive Plan, at the beginning of each fiscal year, the
Compensation Committee determines:

o    The  employees  of the  Company  by grade  level that will be  eligible  to
     participate in the Incentive Plan for the fiscal year;

o    The quarterly and/or annual specific measures and goals for the fiscal year
     from among the objective  Company-wide  Performance  Goals described below;
     and

o    For each level of employee:  (i) the target incentive compensation award as
     a percentage of base compensation,  (ii) the portion of the target award to
     be based on the objective  Company-wide  Performance  Goals,  and (iii) the
     portion of the target  award,  if any, to be based on objective  individual
     performance goals.

Notwithstanding the foregoing, for the senior executive officers of the Company,
at least 75% of any award under the  Incentive  Plan must be based on  objective



                                       36


Company-wide  Performance  Goals and not more than 25% of any award may be based
on objective individual performance goals.

The Compensation Committee has full authority to make all decisions necessary to
administer the Incentive Plan, to interpret and enforce the terms and conditions
of the Incentive Plan and to determine the amounts payable to participants under
the Incentive Plan. The  Compensation  Committee has full authority to reduce or
eliminate the amount payable to any participant  with respect to any award under
the Incentive  Plan as may be necessary or  appropriate in the discretion of the
Compensation Committee. All decisions of the Compensation Committee with respect
to any aspect of the Incentive  Plan will be final,  conclusive  and binding for
all purposes.

Performance  Goals.  At the  beginning  of each fiscal  year,  the  Compensation
Committee will determine the quarterly and/or annual specific measures and goals
that incentive compensation will be based upon from among the following possible
Performance  Goals (all of which are determined on a  consolidated  Company-wide
basis):

o    Sales growth or volume;

o    Net operating profit before tax;

o    Cash flow;

o    Earnings per share;

o    Return on capital; and

o    Return on assets.

The foregoing  Performance  Goals are submitted for approval by the shareholders
at the Annual Meeting.

LIMITATION ON AWARDS.  The maximum award  payable to any  participant  under the
Incentive Plan shall not exceed either 200% of the participant's  base salary or
$1,000,000.

PAYMENT OF AWARDS.  Unless otherwise  specified by the  Compensation  Committee,
awards under the Incentive Plan are payable in cash. No participant shall have a
right to an award  under the  Incentive  Plan until the  Compensation  Committee
shall have taken final action  granting the award.  Awards shall be paid as soon
as  practical  following  the period for which the award is payable,  and in any
event  within 45 days  after the end of the  quarter  for  quarterly  awards and
within 90 days after the end of the year for annual awards.

The Compensation Committee has selected net operating profit before tax and cash
flow as the  Performance  Goals  for the 2001  fiscal  year.  Approximately  100
employees in various  management  positions  within the Company are  potentially
eligible to  participate  in the  Incentive  Plan.  The actual awards to be paid
under the  Incentive  Plan to  executive  officers  or key  employees  cannot be
determined  at this  time  since  the  awards  are  dependent  on the  level  of
achievement against the Performance Goals.

REASON FOR SHAREHOLDER APPROVAL

The Incentive Plan has been designed to address certain limits on the ability of
a public  corporation to claim tax deductions for  compensation  paid to certain
highly  compensated  executive  officers.  Section162(m) of the Internal Revenue
Code  generally  denies  a  corporate  tax  deduction  for  annual  compensation



                                       37


exceeding $1 million paid to the chief  executive  officer or to any of the four
other  most  highly   compensated   officers  of  a  public   corporation.   See
"Compensation  Committee  Report on Executive  Compensation  - Section  162(m)."
However, "Qualified Incentive Plan compensation" is exempt from this limitation.
Qualified  Incentive Plan  compensation is compensation paid solely on the basis
of achievement of objective  Performance  Goals, the material terms of which are
approved by the shareholders of the public corporation.  The shareholders of the
Company  are thus being  asked to approve the  material  terms of the  objective
Performance Goals under the Incentive Plan, as described above.

VOTE REQUIRED

The affirmative  vote of the holders of a majority of the shares of common stock
present and  entitled to vote in person or by proxy on this matter at the Annual
Meeting,  and at least a majority of the minimum number of votes necessary for a
quorum, is necessary for approval.

BOARD RECOMMENDATION

The Board of Directors recommends that the shareholders vote FOR approval of the
Performance  Goals  under  the  Select  Comfort  Corporation  Executive  and Key
Employee  Incentive  Plan.  Unless  a  contrary  choice  is  specified,  proxies
solicited by the Board will be voted FOR approval of the Performance Goals.



                                       38



                          RATIFICATION OF SELECTION OF
                              INDEPENDENT AUDITORS

                                  (PROPOSAL 5)




APPOINTMENT OF AUDITORS

The Board of Directors  has appointed  KPMG LLP,  independent  certified  public
accountants, as our auditors for the year ending December 29, 2001. KPMG LLP has
acted as our independent auditors since 1993.

Although it is not required to do so, the Board  wishes to submit the  selection
of KPMG LLP to the  shareholders  for  ratification.  If you do not  ratify  the
appointment  of KPMG LLP, the Board will  consider  another firm of  independent
auditors.

Representatives of KPMG LLP will be present at the Annual Meeting,  will have an
opportunity  to make a  statement  if they so desire  and will be  available  to
respond to appropriate questions.

AUDIT FEES

The aggregate fees billed to the Company by KPMG LLP for  professional  services
rendered for the audit of the Company's annual  financial  statements for fiscal
2000 and for  review  of the  financial  statements  included  in the  Company's
quarterly reports on Form 10-Q for fiscal 2000 were $104,000.

ALL OTHER FEES

Other than audit fees described  above, the aggregate fees billed to the Company
by KPMG LLP for all services,  none of which were financial  information systems
design or implementation fees, for fiscal 2000 were $14,000. The Audit Committee
has considered as a general matter the  independence  of KPMG, and has concluded
that the  provision of the services  described  above is not  incompatible  with
maintaining KPMG LLP's independence.

VOTE REQUIRED

The  affirmative  vote of the holders of a majority of shares of common stock of
the  Company  present  in person or by proxy at the Annual  Meeting,  assuming a
quorum is present, is necessary for approval.

BOARD RECOMMENDATION

The Board  recommends a vote FOR  ratification of the appointment of KPMG LLP as
our auditors for the year ending December 29, 2001.  Unless a contrary choice is
specified,  proxies solicited by the Board will be voted FOR the ratification of
KPMG LLP.



                                       39


                             OTHER MATTERS

                            ---------------


SECTION 16(A) BENEFICIAL OWNERSHIP REPORTING COMPLIANCE

Section 16(a) of the Securities  Exchange Act of 1934 requires our directors and
executive  officers  and all persons who  beneficially  own more than 10% of the
outstanding  shares of our common stock to file with the Securities and Exchange
Commission  initial  reports of ownership and reports of changes in ownership of
our common stock.

Executive  officers,  directors and greater than 10% beneficial  owners are also
required to furnish us with copies of all Section 16(a) forms they file.

To our knowledge, based upon a review of the copies of such reports furnished to
us during the fiscal year ended December 30, 2000 and written representations by
such  persons,  one  report on Form 4  relating  to the  purchase  by William R.
McLaughlin of 2,000 shares in October,  2000 was  inadvertently not timely filed
during 2000. All other transactions were reported on a timely basis.

SHAREHOLDER PROPOSALS FOR 2002 ANNUAL MEETING

Any  shareholder  proposal to be included  in the proxy  materials  for the 2002
Annual  Meeting of  Shareholders  must be  received  by the Company on or before
December 4, 2001.

Our Bylaws require advance written notice to the Company of shareholder-proposed
business or of a shareholder's intention to make a nomination for director at an
annual  meeting  of  shareholders.  They also limit the  business,  which may be
conducted  at any special  meeting of  shareholders  to business  brought by the
Board.

Specifically,  the Bylaws  provide that business may be brought before an annual
meeting by a shareholder only if the shareholder  provides written notice to the
Secretary  of the Company not less than 120 days prior to the first  anniversary
of the date that the Company  first  released or mailed its proxy  statement  to
shareholders  in connection  with the preceding  year's annual  meeting.  In the
event,  however, that the date of the annual meeting is advanced by more than 30
days or  delayed  by more than 60 days  from the  anniversary  of the  preceding
year's annual  meeting date,  notice by the  shareholder to be timely must be so
delivered  not later  than the close of  business  on the later of the 120th day
prior to such annual  meeting or the 10th day  following the day on which public
announcement of the date of such meeting is first made.

A shareholder's notice must set forth:

o    a description of the proposed business and the reasons for it,

o    the name and address of the shareholder making the proposal,

o    the class and number of shares of common  stock  owned by the  shareholder,
     and

o    a description of any material  interest of the  shareholder in the proposed
     business.

                                       40


Our Bylaws also provide that a shareholder  may nominate a director at an annual
meeting only after  providing  advance  written  notice to the  Secretary of the
Company within the time limits described above.  The  shareholder's  notice must
set forth all  information  about each nominee that would be required  under SEC
rules in a proxy statement  soliciting proxies for the election of such nominee,
as well as the nominee's  business and residence  address.  The notice must also
set forth the name and record address of the  shareholder  making the nomination
and the class and number of shares of common stock owned by that shareholder.

OTHER BUSINESS

The management of the Company does not intend to present other items of business
and knows of no items of  business  that are  likely to be  brought  before  the
Annual Meeting except those described in this proxy statement.

However,  if any other matters should  properly come before the Annual  Meeting,
the persons  named in the enclosed  proxy will have  discretionary  authority to
vote such proxy in accordance with the best judgment on such matters.

COPIES OF 2000 ANNUAL REPORT

We will furnish without charge a copy of our Annual Report on Form 10-K (without
exhibits) for the fiscal year ended December 30, 2000 upon receipt from any such
person of a written request for such an Annual Report.

Such request should be sent to:

    Select Comfort Corporation
    6105 Trenton Lane North
    Minneapolis, Minnesota  55442
    Attn: Shareholder Information

- --------------------------------------------------------------------------------

Your vote is  important.  Whether or not you plan to attend the Annual  Meeting,
please vote your shares of common stock by marking, signing, dating and promptly
returning  the  enclosed  proxy  card in the  envelope  provided.  No postage is
required for mailing in the United States.

                                        By Order Of the Board of Directors


                                        PRESIDENT AND CHIEF EXECUTIVE OFFICER


April 4, 2001
Minneapolis, Minnesota



                                       41




                                                                     APPENDIX A


                         SELECT COMFORT CORPORATION

              AUDIT COMMITTEE OF THE BOARD OF DIRECTORS CHARTER

                          (Effective March 2, 2000)

I.      PURPOSE

        The primary  function of the Audit  Committee  is to assist the Board of
Directors  in  fulfilling  its  oversight  responsibilities  by  reviewing:  the
financial  reports and other  financial  information  provided by Select Comfort
Corporation  (the  "Company")  to  any  governmental  body  or the  public;  the
Company's  systems of internal controls  regarding  finance,  accounting,  legal
compliance and ethics that  management and the Board have  established;  and the
Company's  auditing,  accounting and financial  reporting  processes  generally.
Consistent with this function,  the Audit Committee should encourage  continuous
improvement  of,  and  should  foster  adherence  to,  the  Company's  policies,
procedures and practices at all levels. The Audit Committee's primary duties and
responsibilities are to:

- -    Serve as an  independent  and  objective  party to  monitor  the  Company's
     financial reporting process and internal control system.

- -    Review  and  appraise  the  audit  efforts  of  the  Company's  independent
     auditors, KPMG LLP.

- -    Provide an open avenue of  communication  among the  independent  auditors,
     financial and senior management, and the Board of Directors.

        The Audit  Committee will primarily  fulfill these  responsibilities  by
carrying out the activities enumerated in Section IV of this Charter.





II.     COMPOSITION

        The Audit  Committee shall be comprised of three directors as determined
by the Board,  each of whom shall be  independent  directors,  and free from any
relationship  that,  in the  opinion  of the  Board,  would  interfere  with the
exercise  of his or her  independent  judgment as a member of the  Committee.  A
director is not independent if the director:

- -    is an employee of the company or an affiliate,  or former  employee  within
     three years,  or an immediate  family member of a current or former (within
     three years) executive officer;

- -    has received non-director  compensation  exceeding $60,000 during the prior
     year (excluding benefits under a tax-qualified retirement plan);

- -    is an  affiliate  of an entity  that  received  payments in any of the past
     three years exceeding the greater of $200,000 or five percent of either the
     paying or receiving company's annual gross revenues; or

- -    is an executive of another entity and any of the company's executives serve
     on that entity's compensation committee.

    All members of the  Committee  shall have a working  familiarity  with basic
finance and accounting practices, and at least one member of the Committee shall
have  accounting or related  financial  management  expertise  (including  prior
experience as CEO of an unrelated entity).

        The members of the Committee shall be elected by the Board at the annual
organizational  meeting  of the Board or until  their  successors  shall be duly
elected and qualified.  Unless a Chair is elected by the full Board, the members
of the Committee  may  designate a Chair by majority vote of the full  Committee
membership.


                                       2


III.    MEETINGS

        The Committee shall meet at least two times annually, or more frequently
as circumstances  dictate. As part of its job to foster open communication,  the
Committee  should meet at least  annually with  management  and the  independent
auditors  in  separate  executive  sessions  to  discuss  any  matters  that the
Committee or each of these groups  believe  should be  discussed  privately.  In
addition,  the Committee or at least its Chair should meet with the  independent
auditors and management quarterly to review the Company's financials  consistent
with IV.4. below.

IV.     RESPONSIBILITIES AND DUTIES

        To fulfill its responsibilities and duties the Audit Committee shall:

DOCUMENTS/REPORTS REVIEW

1.   Review  and  update  this  Charter  periodically,  at  least  annually,  as
     conditions dictate.

2.   Review the Company's annual  financial  statements and any reports or other
     financial  information  submitted to any governmental  body, or the public,
     including any  certification,  report,  opinion,  or review rendered by the
     independent auditors.

3.   Review the annual management  recommendations to management prepared by the
     independent auditors and management's response.

4.   Review with  financial  management  and the  independent  auditors the 10-Q
     prior to its filing or prior to the release of  earnings.  The Chair of the
     Committee may represent the entire Committee for purposes of this review.



                                       3


INDEPENDENT AUDITORS

5.   Recommend  to the  Board of  Directors  the  selection  of the  independent
     auditors,  considering  independence and effectiveness and approve the fees
     and other compensation to be paid to the independent auditors. On an annual
     basis,  the  Committee  should  review and discuss  with the  auditors  all
     significant  relationships  the auditors have with the Company to determine
     the auditors' independence.

6.   Review the performance of the independent auditors and approve any proposed
     discharge of the independent auditors when circumstances warrant.

7.   Periodically  consult with the independent  auditors out of the presence of
     management  about  internal  controls  and the fullness and accuracy of the
     Company's financial statements.

FINANCIAL REPORTING PROCESSES

8.   In consultation with the independent auditors,  review the integrity of the
     Company's financial reporting processes, both internal and external.

9.   Consider  the  independent   auditors'  judgments  about  the  quality  and
     appropriateness  of the Company's  accounting  principles as applied in its
     financial reporting.

10.  Consider  and  approve,  if  appropriate,  major  changes to the  Company's
     accounting  principles  and  practices  as  suggested  by  the  independent
     auditors and management.

PROCESS IMPROVEMENT

11.  Establish  regular and separate systems of reporting to the Audit Committee
     by  each  of  management  and  the  independent   auditors   regarding  any
     significant  judgments  made in  management's  preparation of the financial
     statements and the view of each as to appropriateness of such judgments.



                                       4


12.  Following  completion of the annual audit,  review  separately with each of
     management  and  the  independent  auditors  any  significant  difficulties
     encountered  during the course of the audit,  including any restrictions on
     the scope of work or access to required information.

13.  Review any significant  disagreement  among  management and the independent
     auditors in connection with the preparation of the financial statements.

14.  Review with the  independent  auditors and  management  the extent to which
     changes or improvements in financial or accounting  practices,  as approved
     by the Audit  Committee,  have been  implemented.  (This  review  should be
     conducted at an appropriate time subsequent to implementation of changes or
     improvements, as decided by the Committee.)

ETHICAL AND LEGAL COMPLIANCE

15.  Establish,  review and update  periodically  a Code of Ethical  Conduct and
     ensure that management has established a system to enforce this Code.

16.  Review  management's  monitoring  of  the  Company's  compliance  with  the
     Company's  Ethical Code,  and ensure that  management has the proper review
     system in place to ensure that Company's financial statements,  reports and
     other financial information disseminated to governmental organizations, and
     the public satisfy legal requirements.

17.  Review,  with the Company's  counsel,  legal compliance  matters  including
     corporate securities trading policies.

18.  Review,  with the  Company's  counsel,  any legal  matter that could have a
     significant impact on the Company's financial statements.

19.  Review Travel and  Entertainment  expenditures  of President and CEO of the
     Company.



                                       5


20.  Perform any other  activities  consistent with this charter,  the Company's
     By-laws and governing law, as the Committee or the Board deems necessary or
     appropriate.

WHILE THE AUDIT COMMITTEE HAS THE  RESPONSIBILITIES AND POWERS SET FORTH IN THIS
CHARTER,  IT IS NOT THE  DUTY OF THE  AUDIT  COMMITTEE  TO  DETERMINE  THAT  THE
COMPANY'S  FINANCIAL  STATEMENTS ARE COMPLETE AND ACCURATE AND ARE IN ACCORDANCE
WITH GENERALLY  ACCEPTED  ACCOUNTING  PRINCIPLES.  THIS IS THE RESPONSIBILITY OF
MANAGEMENT.  THE  INDEPENDENT  AUDITOR IS  RESPONSIBLE  TO PLAN AND CONDUCT THIS
AUDIT IN  ACCORDANCE  WITH GAAS.  NOR IS IT THE DUTY OF THE AUDIT  COMMITTEE  TO
CONDUCT INVESTIGATIONS, TO RESOLVE DISAGREEMENTS, IF ANY, BETWEEN MANAGEMENT AND
THE  INDEPENDENT  AUDITOR OR TO ASSURE  COMPLIANCE WITH LAWS AND REGULATIONS AND
THE COMPANY'S CODE OF CONDUCT.




                                       6


                                                                   APPENDIX B


                     MINNESOTA CONTROL SHARE ACQUISITION ACT

SECTION 302A.671.     CONTROL SHARE ACQUISITIONS.

SUBDIVISION  1.  APPLICATION.  (a) Unless  otherwise  expressly  provided in the
articles  or in  bylaws  approved  by  the  shareholders  of an  issuing  public
corporation,   this  section   applies  to  a  control  share   acquisition.   A
shareholder's  proposal to amend the  corporation's  articles or bylaws to cause
this section to be inapplicable  to the corporation  requires the vote set forth
in subdivision 4a, paragraph (b), in order for it to be effective,  unless it is
approved by a committee of the board comprised solely of directors who:

(1)  are  neither  officers  nor  employees  of, nor were  during the five years
     preceding  the  formation of the  committee  officers or employees  of, the
     corporation or a related organization;

(2)  are neither  acquiring persons nor affiliates or associates of an acquiring
     person;

(3)  were not nominated  for election as directors by an acquiring  person or an
     affiliate or associate of an acquiring person; and

(4)  were directors at the time an acquiring  person became an acquiring  person
     or were nominated,  elected,  or recommended for election as directors by a
     majority of those directors.

(b) The shares of an issuing public corporation  acquired by an acquiring person
in a control share  acquisition that exceed the threshold of voting power of any
of the ranges  specified in  subdivision  2,  paragraph (d), shall have only the
voting rights as shall be accorded to them pursuant to subdivision 4a.

SUBD. 2. INFORMATION STATEMENT. An acquiring person shall deliver to the issuing
public  corporation at its principal  executive office an information  statement
containing all of the following:

(a) the identity and background of the acquiring person,  including the identity
and  background  of  each  member  of  any  partnership,   limited  partnership,
syndicate,  or other group  constituting the acquiring person,  and the identity
and  background  of  each  affiliate  and  associate  of the  acquiring  person,
including the identity and  background  of each  affiliate and associate of each
member of such partnership,  syndicate, or other group; provided,  however, that
with respect to a limited  partnership,  the information need only be given with
respect to a partner who is  denominated  or functions as a general  partner and
each affiliate and associate of the general partner;

(b) a reference that the information statement is made under this section;

(c) the number and class or series of shares of the issuing  public  corporation
beneficially owned, directly or indirectly, before the control share acquisition
by each of the persons identified pursuant to paragraph (a);






(d) the number and class or series of shares of the issuing  public  corporation
acquired or proposed to be acquired pursuant to the control share acquisition by
each of the persons  identified  pursuant to paragraph (a) and  specification of
which of the following ranges of voting power in the election of directors that,
except for this  section,  resulted  or would  result from  consummation  of the
control share acquisition:

(1)  at least 20 percent but less than 33-1/3 percent;

(2)  at least 33-1/3 percent but less than or equal to 50 percent;

(3)  over 50 percent; and

(e) the  terms of the  control  share  acquisition  or  proposed  control  share
acquisition,  including,  but not  limited  to,  the  source  of  funds or other
consideration  and the  material  terms of the  financial  arrangements  for the
control share acquisition; plans or proposals of the acquiring person (including
plans or proposals under consideration) to (1) liquidate or dissolve the issuing
public  corporation,  (2) sell all or a substantial part of its assets, or merge
it or exchange its shares with any other person,  (3) change the location of its
principal  place of business  or its  principal  executive  office or a material
portion of its business  activities,  (4) change  materially  its  management or
policies of  employment,  (5) change  materially  its  charitable  or  community
contributions or its policies,  programs,  or practices  relating  thereto,  (6)
change   materially  its  relationship   with  suppliers  or  customers  or  the
communities in which it operates,  or (7) make any other material  change in its
business,  corporate  structure,  management or personnel;  and other  objective
facts as would be  substantially  likely to affect the decision of a shareholder
with respect to voting on the control share acquisition.

If any  material  change  occurs  in the  facts  set  forth  in the  information
statement, including but not limited to any material increase or decrease in the
number of shares of the issuing  public  corporation  acquired or proposed to be
acquired by the persons  identified  pursuant to paragraph  (a),  the  acquiring
person shall promptly deliver to the issuing public corporation at its principal
executive   office  an  amendment  to  the  information   statement   containing
information relating to the material change. An increase or decrease or proposed
increase or decrease equal, in the aggregate for all persons identified pursuant
to  paragraph  (a),  to one percent or more of the total  number of  outstanding
shares of any class or series of the issuing public  corporation shall be deemed
"material" for purposes of this  paragraph;  an increase or decrease or proposed
increase or decrease of less than this amount may be  material,  depending  upon
the facts and circumstances.

SUBD. 3. MEETING OF SHAREHOLDERS. If the acquiring person so requests in writing
at the time of delivery of an information  statement  pursuant to subdivision 2,
and has made,  or has made a bona fide written  offer to make,  a control  share
acquisition  and gives a written  undertaking  to pay or  reimburse  the issuing
public corporation's  expenses of a special meeting,  except the expenses of the
issuing public  corporation in opposing  according voting rights with respect to
shares acquired or to be acquired in the control share  acquisition,  within ten
days  after  receipt  by the  issuing  public  corporation  of  the  information
statement,  a  special  meeting  of  the  shareholders


                                       2


of the issuing public  corporation shall be called pursuant to section 302A.433,
subdivision  1, for the sole  purpose of  considering  the  voting  rights to be
accorded to shares  referred to in subdivision 1, paragraph (b),  acquired or to
be acquired pursuant to the control share acquisition. The special meeting shall
be held no later than 55 days after  receipt of the  information  statement  and
written  undertaking  to pay  or  reimburse  the  issuing  public  corporation's
expenses of the special  meeting,  unless the acquiring person agrees to a later
date. If the acquiring  person so requests in writing at the time of delivery of
the information statement, (1) the special meeting shall not be held sooner than
30 days after  receipt by the  issuing  public  corporation  of the  information
statement and (2) the record date for the meeting must be at least 30 days prior
to the  date of the  meeting.  If no  request  for a  special  meeting  is made,
consideration  of the voting  rights to be  accorded  to shares  referred  to in
subdivision 1, paragraph (b), acquired or to be acquired pursuant to the control
share  acquisition  shall be presented at the next special or annual  meeting of
the  shareholders  of which notice has not been given,  unless prior thereto the
matter of the voting rights becomes moot. The issuing public  corporation is not
required to have the voting  rights to be  accorded to shares  acquired or to be
acquired according to a control share acquisition considered at the next special
or annual  meeting of the  shareholders  unless it has received the  information
statement  and documents  required by  subdivision 4 at least 55 days before the
meeting.  The notice of the meeting shall at a minimum be  accompanied by a copy
of the  information  statement  (and a copy of any amendment to the  information
statement  previously  delivered  to  the  issuing  public  corporation)  and  a
statement disclosing that the board of the issuing public corporation recommends
approval of,  expresses no opinion and is remaining  neutral toward,  recommends
rejection of, or is unable to take a position  with respect to according  voting
rights to shares referred to in subdivision 1, paragraph (b),  acquired or to be
acquired in the control share acquisition.  The notice of meeting shall be given
at least  ten days  prior to the  meeting.  Any  amendments  to the  information
statement  received  after  mailing of the notice of the meeting  must be mailed
promptly to the shareholders by the issuing public corporation.

SUBD. 4. FINANCING.  Notwithstanding  anything to the contrary contained in this
chapter,  no call of a special meeting of the shareholders of the issuing public
corporation  shall be made pursuant to subdivision 3 and no consideration of the
voting rights to be accorded to shares  referred to in  subdivision 1, paragraph
(b), acquired or to be acquired pursuant to a control share acquisition shall be
presented at any special or annual  meeting of the  shareholders  of the issuing
public corporation  unless at the time of delivery of the information  statement
pursuant to  subdivision  2, the acquiring  person shall have entered into,  and
shall  deliver  to the  issuing  public  corporation  a copy  or  copies  of,  a
definitive financing agreement or definitive financing  agreements,  with one or
more responsible  financial  institutions or other entities having the necessary
financial capacity, for any financing of the control share acquisition not to be
provided by funds of the acquiring  person. A financing  agreement is not deemed
not  definitive  for  purposes of this  subdivision  solely  because it contains
conditions or contingencies  customarily  contained in term loan agreements with
financial institutions.

SUBD. 4A. VOTING RIGHTS. (a) Shares referred to in subdivision 1, paragraph (b),
acquired in a control  share  acquisition  shall have the same voting  rights as
other  shares of the same class or series  only if  approved  by  resolution  of
shareholders of the issuing public corporation at a special or annual meeting of
shareholders pursuant to subdivision 3.



                                       3


(b) The resolution of shareholders  must be approved by (1) the affirmative vote
of the holders of a majority of the voting power of all shares  entitled to vote
including all shares held by the acquiring person,  and (2) the affirmative vote
of the holders of a majority of the voting power of all shares  entitled to vote
excluding  all  interested  shares.  A class or series of shares of the  issuing
public  corporation  is entitled to vote  separately as a class or series if any
provision of the control  share  acquisition  would,  if contained in a proposed
amendment to the articles,  entitle the class or series to vote  separately as a
class or series.

(c)  To  have  the  voting  rights  accorded  by  approval  of a  resolution  of
shareholders,  any proposed control share  acquisition not consummated  prior to
the time of the shareholder  approval must be consummated  within 180 days after
the shareholder approval.

(d) Any shares  referred  to in  subdivision  1,  paragraph  (b),  acquired in a
control share  acquisition  that do not have voting  rights  accorded to them by
approval of a resolution of  shareholders  shall regain their voting rights upon
transfer  to a person  other  than the  acquiring  person  or any  affiliate  or
associate of the acquiring  person unless the  acquisition  of the shares by the
other person constitutes a control share  acquisition,  in which case the voting
rights of the shares are subject to the provisions of this section.

SUBD. 5. RIGHTS OF ACTION. An acquiring  person, an issuing public  corporation,
and shareholders of an issuing public corporation may sue at law or in equity to
enforce the provisions of this section and section 302A.449, subdivision 7.

SUBD. 6. REDEMPTION.  Unless otherwise  expressly provided in the articles or in
bylaws  approved  by the  shareholders  of an issuing  public  corporation,  the
issuing public  corporation shall have the option to call for redemption all but
not less than all shares  referred to in subdivision 1, paragraph (b),  acquired
in a control share acquisition,  at a redemption price equal to the market value
of the shares at the time the call for redemption is given,  in the event (1) an
information  statement has not been delivered to the issuing public  corporation
by the acquiring person by the tenth day after the control share acquisition, or
(2) an information  statement has been delivered but the shareholders have voted
not to accord voting rights to such shares pursuant to subdivision 4a, paragraph
(b). The call for redemption  shall be given by the issuing  public  corporation
within 30 days after the event giving the issuing public  corporation the option
to call the shares for  redemption  and the shares  shall be redeemed  within 60
days after the call is given.

SECTION 302A.011.  DEFINITIONS.

SUBD.  37.  ACQUIRING  PERSON.  "Acquiring  person" means a person that makes or
proposes to make a control share acquisition.  When two or more persons act as a
partnership,  limited  partnership,  syndicate,  or other group  pursuant to any
written  or  oral  agreement,  arrangement,   relationship,   understanding,  or
otherwise for the purposes of acquiring,  owning, or voting shares of an issuing
public corporation,  all members of the partnership,  syndicate,  or other group
constitute a "person."



                                       4


"Acquiring  person"  does not include (a) a licensed  broker/dealer  or licensed
underwriter who (1) purchases shares of an issuing public corporation solely for
purposes  of resale to the  public  and (2) is not  acting  in  concert  with an
acquiring person, or (b) a person who becomes entitled to exercise or direct the
exercise of a new range of voting  power  within any of the ranges  specified in
section  302A.671,  subdivision  2,  paragraph  (d),  solely  as a  result  of a
repurchase of shares by, or recapitalization  of, the issuing public corporation
or similar action unless (1) the repurchase, recapitalization, or similar action
was  proposed by or on behalf of, or pursuant to any written or oral  agreement,
arrangement,  relationship,  understanding, or otherwise with, the person or any
affiliate  or  associate  of the  person or (2) the person  thereafter  acquires
beneficial ownership,  directly or indirectly, of outstanding shares entitled to
vote of the issuing public  corporation and,  immediately after the acquisition,
is entitled to exercise or direct the  exercise of the same or a higher range of
voting power under section 302A.671, subdivision 2, paragraph (d), as the person
became entitled to exercise as a result of the repurchase,  recapitalization, or
similar action.

SUBD.  38.  CONTROL SHARE  ACQUISITION.  "Control  share  acquisition"  means an
acquisition,  directly  or  indirectly,  by an  acquiring  person of  beneficial
ownership of shares of an issuing public  corporation  that,  except for section
302A.671,  would,  when  added  to  all  other  shares  of  the  issuing  public
corporation  beneficially  owned by the acquiring person,  entitle the acquiring
person, immediately after the acquisition, to exercise or direct the exercise of
a new range of voting  power  within  any of the  ranges  specified  in  section
302A.671,  subdivision  2,  paragraph  (d),  but  does  not  include  any of the
following:

(a) an  acquisition  before,  or pursuant to an  agreement  entered into before,
August 1, 1984;

(b) an  acquisition by a donee pursuant to an inter vivos gift not made to avoid
section  302A.671 or by a distributee  as defined in section  524.1-201,  clause
(10);

(c) an acquisition pursuant to a security agreement not created to avoid section
302A.671;

(d) an acquisition  under sections  302A.601 to 302A.661,  if the issuing public
corporation is a party to the transaction;

(e) an acquisition from the issuing public corporation;

(f) an  acquisition  for the benefit of others by a person  acting in good faith
and not made to avoid  section  302A.671,  to the extent that the person may not
exercise or direct the exercise of the voting power or disposition of the shares
except upon the instruction of others;

(g) an acquisition  pursuant to a savings,  employee stock  ownership,  or other
employee  benefit  plan  of  the  issuing  public  corporation  or  any  of  its
subsidiaries,  or by a  fiduciary  of the plan  acting in a  fiduciary  capacity
pursuant to the plan; or

(h) an  acquisition  subsequent  to  January 1,  1991,  pursuant  to an offer to
purchase  for cash  pursuant to a tender offer all shares of the voting stock of
the issuing public corporation:

                                       5


(i) which has been  approved  by a majority  vote of the  members of a committee
comprised  of the  disinterested  members  of the  board of the  issuing  public
corporation  formed pursuant to section 302A.673,  subdivision 1, paragraph (d),
before  the  commencement  of,  or the  public  announcement  of the  intent  to
commence, the tender offer; and

(ii)  pursuant  to which the  acquiring  person will become the owner of over 50
percent of the voting stock of the issuing public corporation outstanding at the
time of the transaction.

For purposes of this subdivision,  shares beneficially owned by a plan described
in clause (g), or by a fiduciary  of a plan  described in clause (g) pursuant to
the plan, are not deemed to be beneficially owned by a person who is a fiduciary
of the plan.

SUBD. 39. ISSUING PUBLIC CORPORATION. "Issuing public corporation" means either:
(1) a publicly held corporation  that has at least 50  shareholders;  or (2) any
other corporation that has at least 100  shareholders,  provided that if, before
January 1, 1998, a corporation that has at least 50 shareholders elects to be an
issuing  public  corporation by express  amendment  contained in the articles or
bylaws,  including bylaws approved by the board,  that corporation is an issuing
public corporation if it has at least 50 shareholders.

SUBD.  40.  PUBLICLY  HELD  CORPORATION.  "Publicly  held  corporation"  means a
corporation that has a class of equity securities registered pursuant to section
12, or is subject to section 15(d), of the Securities Exchange Act of 1934.

SUBD. 41. BENEFICIAL OWNER;  BENEFICIAL OWNERSHIP.  (a) "Beneficial owner," when
used with respect to shares or other  securities,  includes,  but is not limited
to,  any  person  who,  directly  or  indirectly  through  any  written  or oral
agreement, arrangement, relationship, understanding, or otherwise, has or shares
the power to vote,  or direct the voting of, the shares or  securities or has or
shares the power to  dispose  of, or direct  the  disposition  of, the shares or
securities, except that:

(1) a person shall not be deemed the  beneficial  owner of shares or  securities
tendered pursuant to a tender or exchange offer made by the person or any of the
person's  affiliates or associates  until the tendered  shares or securities are
accepted for purchase or exchange; and

(2) a person shall not be deemed the  beneficial  owner of shares or  securities
with  respect  to which the  person  has the power to vote or direct  the voting
arising solely from a revocable proxy given in response to a proxy  solicitation
required  to be made  and  made in  accordance  with the  applicable  rules  and
regulations under the Securities Exchange Act of 1934 and is not then reportable
under that act on a Schedule 13D or comparable report, or, if the corporation is
not subject to the rules and  regulations  under the Securities  Exchange Act of
1934,  would have been required to be made and would not have been reportable if
the corporation had been subject to the rules and regulations.

(b) "Beneficial ownership" includes, but is not limited to, the right to acquire
shares or securities  through the exercise of options,  warrants,  or rights, or
the conversion of convertible securities, or otherwise. The shares or securities
subject to the options,  warrants,  rights,  or conversion  privileges held by a
person  shall be deemed to be  outstanding  for the  purpose  of  computing  the
percentage of  outstanding  shares or securities of the class or series owned by
the  person,  but  shall  not be deemed to be  outstanding  for the  purpose  of
computing the

                                       6


percentage of the class or series owned by any other  person.  A person shall be
deemed the beneficial owner of shares and securities  beneficially  owned by any
relative or spouse of the person or any relative of the spouse,  residing in the
home of the person,  any trust or estate in which the person owns ten percent or
more of the total  beneficial  interest or serves as trustee or executor or in a
similar fiduciary  capacity,  any corporation or entity in which the person owns
ten percent or more of the equity, and any affiliate of the person.

(c) When two or more  persons  act or  agree  to act as a  partnership,  limited
partnership, syndicate, or other group for the purposes of acquiring, owning, or
voting  shares  or  other  securities  of a  corporation,  all  members  of  the
partnership,  syndicate,  or other group are deemed to constitute a "person" and
to have acquired beneficial ownership, as of the date they first so act or agree
to act together,  of all shares or securities  of the  corporation  beneficially
owned by the person.

SUBD. 42. INTERESTED SHARES.  "Interested shares" means the shares of an issuing
public corporation  beneficially owned by any of the following persons:  (1) the
acquiring person; (2) any officer of the issuing public corporation;  or (3) any
employee of the issuing public corporation who is also a director of the issuing
public corporation.

SUBD.  43.  AFFILIATE.  "Affiliate"  means a person that  directly or indirectly
controls, is controlled by, or is under common control with, a specified person.




                                       7


                                                                     APPENDIX C


                   AMENDED AND RESTATED INFORMATION STATEMENT



March 13, 2001

Board of Directors
Select Comfort Corporation
10400 Viking Drive, Suite 400
Eden Prairie, Minnesota

Ladies and Gentlemen:

        This  letter  amends  and  restates  the  information  contained  in the
Information Statement dated September 18, 2000 and the Supplement to Information
Statement   dated  November  16,  2000  that  was  provided  to  Select  Comfort
Corporation,  a  Minnesota  corporation  ("Select  Comfort"),  by The  St.  Paul
Companies,  Inc. ("The St. Paul"),  St. Paul Fire and Marine  Insurance  Company
("F&M"), St. Paul Venture Capital V, LLC ("SPVC V") and St. Paul Venture Capital
IV, LLC ("SPVC  IV")  (collectively,  the  "Parties"),  in  connection  with the
acquisition  by SPVC V of 305,000  additional  shares of Select  Comfort  common
stock (the "Control Share Acquisition").

A.   IDENTITY AND BACKGROUND.

     The St. Paul is the parent  company of F&M.  F&M is the 99% owner of SPVC V
and SPVC IV. The principal  executive offices of each of The St. Paul and F&M is
located at 385 Washington  Street,  St. Paul,  Minnesota 55102.  Each of The St.
Paul  and F&M is a  Minnesota  corporation  and is  principally  engaged  in the
insurance business.

        Information  concerning the directors and executive  officers of each of
The St.  Paul and F&M is set forth in  Exhibit A  attached  to this  Information
Statement and incorporated herein by reference.

B.   REFERENCE TO STATUTORY SECTION.

        This  Information  Statement is made pursuant to the requirements of the
Minnesota  Control Share  Acquisition  Act contained in Section  302A.671 of the
Minnesota Business Corporation Act.

C.   NUMBER AND CLASS OR SERIES OF SHARES OF SELECT COMFORT  BENEFICIALLY OWNED,
     DIRECTLY   OR   INDIRECTLY,   BEFORE   THE   CONTROL   SHARE   ACQUISITION.


     Prior to the consummation of the Control Share  Acquisition,  the amount of
shares of  common  stock of  Select  Comfort  beneficially  owned,  directly  or
indirectly,  by each Party was as





follows:  The St. Paul: 5,972,495 shares; F&M: 5,972,495 shares; SPVC V: 775,039
shares; and SPVC IV: 331,665 shares.  Based on 17,824,764 shares of common stock
reported as  outstanding  on July 1, 2000 in Select  Comfort's Form 10-Q for the
quarter ended July 1, 2000,  such  ownership by The St. Paul and F&M  represents
33.1% of the total issued and outstanding shares of Select Comfort.

        Information  concerning  the amount of shares of common  stock of Select
Comfort  beneficially  owned by directors and executive  officers of each of The
St. Paul and F&M before the Control Share  Acquisition is set forth in Exhibit A
attached to this Information Statement and incorporated herein by reference.

D.   NUMBER AND CLASS OR SERIES OF SHARES OF SELECT COMFORT ACQUIRED PURSUANT TO
     THE CONTROL  SHARE  ACQUISITION  AND  SPECIFICATION  OF THE RANGE OF VOTING
     POWER IN THE  ELECTION OF  DIRECTORS  THAT,  EXCEPT FOR  SECTION  302A.671,
     RESULTS FROM THE CONSUMMATION OF THE CONTROL SHARE ACQUISITION.

        Immediately following the acquisition by SPVC V of the 305,000 shares in
the Control  Share  Acquisition,  the amount of shares of common stock of Select
Comfort  beneficially owned,  directly or indirectly,  by each of the Parties is
follows:  The  St.  Paul:  6,277,495  shares;  F&M:  6,277,495  shares;  SPVC V:
1,080,039  shares;  and SPVC IV: 331,665 shares.  Based on 17,824,764  shares of
common stock reported as  outstanding  on July 1, 2000 in Select  Comfort's Form
10-Q for the quarter ended July 1, 2000,  such ownership by The St. Paul and F&M
represents  34.8% of the total issued and outstanding  shares of Select Comfort.
As a result of the Control Share Acquisition,  each of The St. Paul and F&M have
voting power in the election of directors  that,  except for the  application of
the Minnesota  Control Share Act,  would be in the 33 1/3% to 50% range,  within
the  meaning  of  Section  302A.671,   subd.  2(d)  of  the  Minnesota  Business
Corporation Act.

        Information  concerning  the amount of shares of common  stock of Select
Comfort  beneficially  owned by directors and executive  officers of each of The
St. Paul and F&M after the Control Share  Acquisition  is set forth in Exhibit A
attached to this Information Statement and incorporated herein by reference.

E.      TERMS OF THE CONTROL SHARE ACQUISITION.

        In a series of transactions  between September 8, 2000 and September 18,
2000,  SPVC V purchased  305,000  shares of Select  Comfort common stock in open
market  brokerage  transactions at an average  purchase price of $2.87 per share
(including   brokers'   commissions),   for  an  aggregate   purchase  price  of
$876,417.50.  Corporate funds of SPVC V were used to purchase these shares. Each
individual  purchase by SPVC V during the period  between  September 8, 2000 and
September 18, 2000 is detailed below.










                          NUMBER OF              PRICE PER SHARE             AGGREGATE PURCHASE
         DATE              SHARES       (INCLUDING BROKERS' COMMISSIONS)          PRICE
- ----------------------- --------------- ----------------------------------- ---------------------
                                                                   
September 8, 2000              225,000                $2.91                          $653,917.50

September 13, 2000              50,000                $2.69                          $134,375.00

September 18, 2000              30,000                $2.94                           $88,125.00
- ----------------------- --------------- ----------------------------------- ---------------------



        At the present  time,  the Parties do not have any  definitive  plans or
proposals to:

          1.   liquidate or dissolve Select Comfort,

          2.   sell  all or a  substantial  part of its  assets  or  merge it or
               exchange its shares with any other person,

          3.   change the  location  of its  principal  place of business or its
               principal  executive  office  or of a  material  portion  of  its
               business activities,

          4.   change materially its management or policies of employment,

          5.   change  materially its charitable or community  contributions  or
               its policies, programs, or practices relating thereto,

          6.   change materially its relationship with suppliers or customers or
               the communities in which it operates, or

          7.   make  any  other  material  change  in  its  business,  corporate
               structure, management or personnel.

F.      TRANSACTIONS AFTER THE CONTROL SHARE ACQUISITION.

        On  November  15,   2000,   SleepTec,   Inc.,  a  Delaware   corporation
("SleepTec"),  SPVC IV, SPVC V, St. Paul Venture Capital VI, LLC ("SPVC VI") and
Select Comfort entered into an Asset Purchase  Agreement,  dated effective as of
November 10, 2000,  pursuant to which SleepTec  agreed to sell certain assets to
Select Comfort.  As part of the purchase price, Select Comfort issued SleepTec a
five-year  convertible  debenture in the principal  amount of  $4,000,000.  This
debenture is  convertible  at the election of the holder at any time into shares
of common stock of Select Comfort based on an initial  conversion price of $5.50
per share.

        The St.  Paul,  F&M,  SPVC V and SPVC IV are  majority  stockholders  of
SleepTec.  SPVC V loaned  $4,540,000  to  SleepTec  in the  form of  convertible
promissory notes.  SleepTec  transferred the debenture to SPVC V as repayment of
these notes. As a result of this  transaction,  The St. Paul, F&M and SPVC V may
be deemed to  beneficially  own 727,273 shares of common stock of Select Comfort
with respect to the debenture.






        We would be pleased to answer any questions you may have  concerning the
matters discussed above.

Sincerely,


THE ST PAUL COMPANIES, INC.           ST. PAUL FIRE AND MARINE INSURANCE COMPANY

By: /s/ Bruc A. Backberg              By: /s/ Bruce A. Backberg
   ----------------------------          -------------------------------
         Bruce A. Backberg                    Bruce A. Backberg

Its:   Senior Vice President          Its:   Senior Vice President


ST. PAUL VENTURE CAPITAL V, LLC       ST. PAUL VENTURE CAPITAL IV, LLC

By:                                   By:
    ---------------------------          -------------------------------



Its:                                  Its:
   ----------------------------          -------------------------------









                                                                     EXHIBIT A



                       DIRECTORS AND EXECUTIVE OFFICERS OF
                        THE ST. PAUL COMPANIES, INC. AND
                   ST. PAUL FIRE AND MARINE INSURANCE COMPANY


The names and present  principal  occupations  of the  directors  and  executive
officers of The St. Paul Companies,  Inc. and St. Paul Fire and Marine Insurance
Company are set forth below. All of the individuals listed below are citizens of
the United States except Douglas West  Leatherdale,  who is a citizen of Canada,
and David John, who is a citizen of the United Kingdom.

THE ST. PAUL COMPANIES, INC.






                                          PRESENT                                 SHARES OF         DESCRIPTION OF ANY CONTRACT,
                                         PRINCIPAL                                SELECT COMFORT    ARRANGEMENT, UNDERSTANDING OR
                        POSITION WITH    OCCUPATION                               BENEFICIALLY      RELATIONSHIP WITH RESPECT TO
      NAME              THE ST. PAUL    OR EMPLOYMENT    BUSINESS ADDRESS         OWNED             ANY SECURITIES OF SELECT COMFORT
- ------------------      ------------    --------------   ------------------       -----------       --------------------------------
                                                                                     
H. Furlong Baldwin      Director         Chairman,       Mercantile                    0                           None
                                         Mercantile      Bankshares
                                         Bankshares      Corporation
                                         Corporation     2 Hopkins Plaza
                                                         Baltimore, MD 21201

John H. Dasburg         Director         President       Northwest                     0                           None
                                         and Chief       Airlines, Inc.
                                         Executive       Northwest Drive
                                         Officer,        St. Paul, MN 55111-3034
                                         Northwest
                                         Airlines,
                                         Inc.

W. John Driscoll        Director         Former          Rock Island                   0                           None
                                         Chairman and    Company
                                         Chief           332 Minnesota St.
                                         Execute         Suite 2090
                                         Officer,        St. Paul, MN 55101-1308
                                         Rock Island
                                         Company

Kenneth Marc            Director         Chairman and    The Duberstein Group          0                           None
Duberstein                               Chief           2100 Pennsylvania Ave. NW
                                         Executive       Suite 500
                                         Officer, The    Washington, DC 20037
                                         Duberstein
                                         Group

Pierson                 Director         Retired         4900 IDS Center               0                           None
MacDonald Grieve                         Chairman and    80 South 8th Street
                                         Chief           Minneapolis, MN 55402
                                         Executive
                                         Officer,
                                         Ecolab, Inc.

Thomas R. Hodgson       Director         Former          225 E. Deerpath               0                           None
                                         President       Suite 222
                                         and Chief       Lake Forest, IL 60045
                                         Operating
                                         Officer,
                                         Abbott
                                         Laboratories

Sir David G.            Director         Chairman,       The BOC Group                 0                           None
John, KCMG                               The BOC         Chertsey Road
                                         Group PLC       Windlesham
                                                         Surrey GU20 6HG
                                                         England









                                          PRESENT                                 SHARES OF         DESCRIPTION OF ANY CONTRACT,
                                         PRINCIPAL                                SELECT COMFORT    ARRANGEMENT, UNDERSTANDING OR
                        POSITION WITH    OCCUPATION                               BENEFICIALLY      RELATIONSHIP WITH RESPECT TO
      NAME              THE ST. PAUL    OR EMPLOYMENT    BUSINESS ADDRESS         OWNED             ANY SECURITIES OF SELECT COMFORT
- ------------------      ------------    --------------   ------------------       -----------       --------------------------------
                                                                                     
William Hugh            Director         President,      Minnesota Public Radio        1000                         None
Kling                                    Minnesota       45 E. 7th Street
                                         Public          St. Paul, MN 55105
                                         Radio,
                                         President,
                                         Minnesota
                                         Communications
                                         Group and
                                         President,
                                         Greenspring
                                         Company

Douglas West            Chairman,        Chairman,       385 Washington Street            0                         None
Leatherdale             President,       President,      St. Paul, MN 55102
                        CEO and          CEO and
                        Director         Director of
                                         The St. Paul

Bruce King              Director         President       5109 Yuma Place, NW              0                         None
MacLaury                                 Emeritus,       Washington, DC 20016
                                         The
                                         Brookings
                                         Institution

Glen D. Nelson          Director         Vice            Medtronic, Inc.                  0                         None
                                         Chairman,       710 Medtronic Pkwy. NE
                                         Medtronic,      Minneapolis, MN 55432
                                         Inc.

Anita Marie             Director         President,      The Bush Foundation              0                         None
Pampusch                                 The Bush        E-900 First National
                                         Foundation      Bank Building
                                                         332 Minnesota Street
                                                         St. Paul, MN 55101

Gordon M.               Director         President       Allina Health                    0                         None
Sprenger                                 and Chief       Systems, Inc.
                                         Executive       P.O. Box 9310
                                         Officer,        Minneapolis, MN 55440-9310
                                         Allina
                                         Health
                                         Systems, Inc.

Bruce Allen             Sr. Vice         Sr. Vice        385 Washington Street            0                         None
Backberg                President        President &     St. Paul, MN 55102
                        &                Corporate
                        Corporate        Secretary of
                        Secretary        The St. Paul

Karen L. Himle          Sr. Vice         Sr. Vice        385 Washington Street            0                         None
                        President-       President-      St. Paul, MN 55102
                        Corporate        Corporate
                        Affairs          Affairs of
                                         The St. Paul

Thomas Andrew           Sr. Vice         Sr. Vice        385 Washington Street            0                         None
Bradley                 President-       President-      St. Paul, MN 55102
                        Corporate        Corporate
                        Controller       Controller
                                         of The St.
                                         Paul

Laura L. Gagnon         Vice             Vice            385 Washington Street            0                         None
                        President-       President-      St. Paul, MN 55102
                        Finanace         Finanace
                        &                & Investor
                        Investor         Relations of
                        Relations        The St. Paul

Paul James Liska        Executive        Executive       385 Washington Street            0                         None
                        Vice             Vice            St. Paul, MN 55102
                        President        President
                        and Chief        and Chief
                        Financial        Financial
                        Officer          Officer of
                                         The St. Paul

John A. MacColl         Executive        Executive       385 Washington Street            0                         None
                        Vice             Vice            St. Paul, MN 55102
                        President        President
                        and              and General
                        General          Counsel of
                        Counsel          The St. Paul

David Nachbar           Sr. Vice         Sr. Vice        385 Washington Street            0                         None
                        President-       President       St. Paul, MN 55102
                        Human            Human
                        Resources        Resources of
                                         The St. Paul

Mark Lindell            Sr. Vice         Sr. Vice        St. Paul Syndicate               0                         None
Pabst                   President        President of    Management
                                         The St. Paul    60 Gracechurch Street
                                                         London EC3V 0HR
                                                         England






ST. PAUL FIRE AND MARINE INSURANCE COMPANY




                                          PRESENT                                 SHARES OF         DESCRIPTION OF ANY CONTRACT,
                                         PRINCIPAL                                SELECT COMFORT    ARRANGEMENT, UNDERSTANDING OR
                        POSITION WITH    OCCUPATION                               BENEFICIALLY      RELATIONSHIP WITH RESPECT TO
      NAME              THE ST. PAUL    OR EMPLOYMENT    BUSINESS ADDRESS         OWNED             ANY SECURITIES OF SELECT COMFORT
- ------------------      ------------    --------------   ------------------       -----------       --------------------------------
                                                                                     
Bruce Allen             Sr. Vice         Sr. Vice        385 Washington Street            0                         None
Backberg                President        President &     St. Paul, MN 55102
                        &                Corporate
                        Corporate        Secretary of
                        Secretary        F&M

Thomas Andrew           Sr. Vice         Sr. Vice       385 Washington Street             0                         None
Bradley                 President-       President-     St. Paul, MN 55102
                        Finance &        Finance &
                        Corporate        Corporate
                        Planning         Planning &
                        &                Development
                        Development      of F&M

Michael James           Executive        Executive       385 Washington                   0                         None
Conroy                  Vice             Vice            St. Paul, MN 55102
                        President,       President,
                        Chief            Chief
                        Administrative   Administrative
                        Officer and      Officer and
                        Director         Director of
                                         F&M

James Francis           Sr. Vice         Sr. Vice        St. Paul Re, Inc.                0                         None
Duffy                   President        President of    195 Broadway
                                         F&M             New York, NY 10007


Karen L. Himle          Sr. Vice         Sr. Vice        385 Washington Street            0                         None
                        President-       President-      St. Paul, MN 55102
                        Corporate        Corporate
                        Affairs          Affairs of
                                         F&M

Robert Jule             Sr. Vice         Sr. Vice        385 Washington Street            0                         None
Lamendola               President        President of    St. Paul, MN 55102
                                         F&M

Douglas West            Chairman,        Chairman,       385 Washington Street            0                         None
Leatherdale             President,       President,      St. Paul, MN 55102
                        CEO and          CEO and
                        Director         Director of
                                         The St. Paul


Stephen Wright          Executive        Executive       385 Washington Street          600                         None
Lilienthal              Vice             Vice            St. Paul, MN 55102
                        President        President
                        and              and Director
                        Director         of F&M

Paul James Liska        Executive        Executive       385 Washington Street            0                         None
                        Vice             Vice            St. Paul, MN 55102
                        President,       President,
                        Chief            Chief
                        Financial        Financial
                        Officer          Officer and
                        and              Director of
                        Director         F&M

John A. MacColl         Executive        Executive       385 Washington Street            0                         None
                        Vice             Vice            St. Paul, MN 55102
                        President        President
                        and              and General
                        General          Counsel of
                        Counsel          F&M

T. Michael Miller       Sr. Vice         Sr. Vice        385 Washington Street            0                         None
                        President-       President       St. Paul, MN 55102
                        Global           Global
                        Products,        Products,
                        and              and Director
                        Director         of F&M

Janet Rajala            Sr. Vice         Sr. Vice        385 Washington Street            0                         None
Nelson                  President        President &     St. Paul, MN 55102
                        & Chief          Chief Risk
                        Risk             Officer of
                        Officer          F&M

Mark Lindell            Sr. Vice         Sr. Vice        St. Paul Syndicate               0                         None
Pabst                   President        President of    Management
                                         The St. Paul    60 Gracechurch Street
                                                         London EC3V 0HR
                                                         England

Kent D. Urness          Sr. Vice         Sr. Vice        385 Washington Street            0                         None
                        President-       President-      St. Paul, MN 55102
                        Global           Global
                        Products         Products and
                        and              Director of
                        Director         F&M










                           SELECT COMFORT CORPORATION

                         ANNUAL MEETING OF SHAREHOLDERS

                             WEDNESDAY, MAY 16, 2001
                         3:00 P.M. CENTRAL DAYLIGHT TIME

                         HILTON HOTEL MINNEAPOLIS NORTH
                               2200 FREEWAY BLVD.
                        BROOKLYN CENTER, MINNESOTA 55430










{logo}  SELECT COMFORT CORPORATION
        6105 TRENTON LANE NORTH
        MINNEAPOLIS, MINNESOTA 55442                                       PROXY
- --------------------------------------------------------------------------------

THIS PROXY IS SOLICITED BY THE BOARD OF DIRECTORS OF SELECT COMFORT  CORPORATION
FOR USE AT THE ANNUAL MEETING OF SHAREHOLDERS TO BE HELD ON MAY 16, 2001.

The  undersigned  hereby  appoints  William R.  McLaughlin  and Mark A.  Kimball
(collectively,   the   "Proxies"),   and  each  of  them,  with  full  power  of
substitution, as proxies to vote the shares which the undersigned is entitled to
vote at the Annual Meeting of Shareholders  of Select Comfort  Corporation to be
held on May 16, 2001 and at any adjournment or postponement thereof. Such shares
will be voted as directed  with respect to the  proposals  listed on the reverse
side  hereof and in the  Proxies'  discretion  as to any other  matter  that may
properly come before the meeting or at any adjournment or postponement thereof.

YOU ARE ENCOURAGED TO SPECIFY YOUR CHOICES BY MARKING THE  APPROPRIATE  BOXES ON
THE REVERSE SIDE. WHEN PROPERLY  SIGNED,  THIS PROXY WILL BE VOTED IN THE MANNER
DIRECTED.  IF NO DIRECTION IS GIVEN,  THIS PROXY WILL VOTED FOR ITEMS 1, 2, 3, 4
AND 5.


       SEE REVERSE FOR VOTING INSTRUCTIONS.












                               PLEASE DETACH HERE
- --------------------------------------------------------------------------------

     THE BOARD OF DIRECTORS RECOMMENDS A VOTE FOR ITEMS 1, 2, 3, 4 AND 5.




1.   Election of directors:   01  Thomas J. Albani   03 William R. McLaughlin    / / Vote FOR        / / Vote WITHHELD
                            02  David T. Kollat                                  all nominees       from all nominees
                                                                                (except as marked)

(INSTRUCTIONS:  TO WITHHOLD AUTHORITY TO VOTE FOR ANY INDICATED NOMINEE,        -------------------------------------------
WRITE THE NUMBER(S) OF THE NOMINEE(S) IN THE BOX PROVIDED TO THE RIGHT.)        -------------------------------------------

2.   Proposal to grant  voting  rights to The St. Paul  Companies,  Inc. and its
     affiliates under the Minnesota  Control Share Acquisition Act.               / / For      / / Against     / / Abstain


3.   Proposal to amend the 1999 Employee Stock Purchase Plan.                     / / For      / / Against     / / Abstain

4.   Proposal to approve the  performance  goals under the Select Comfort
     Corporation Executive and Key Employee Incentive Plan.                       / / For     / /  Against     / / Abstain


5.   Proposal to ratify the appointment of KPMG LLP, certified public
     accountants, as independent auditors for the fiscal year ending
     December 29, 2001.                                                           / / For     / / Against      / / Abstain



WHEN PROPERLY EXECUTED, THIS PROXY WILL BE VOTED AS DIRECTED OR, IF NO DIRECTION
IS GIVEN, WILL BE VOTED FOR EACH PROPOSAL.

Address Change? Mark Box   [ ]
Indicate changes below:                       Date
                                                 -------------------------------

                                                 -------------------------------

                                                 -------------------------------

- --------------------------------------------------------------------------------


                    Signature(s)  in Box Please  sign  exactly  as your  name(s)
                    appear on Proxy. If held in joint tenancy,  all persons must
                    sign. Trustees,  administrators,  etc., should include title
                    and  authority.  Corporations  should  provide  full name of
                    corporation  and title of  authorized  officer  signing  the
                    proxy.