UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549

                                    FORM 10-Q


             QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(D) OF THE
                        SECURITIES EXCHANGE ACT OF 1934


                  For the Quarterly Period Ended March 31, 2001


                           COMMISSION FILE NO. 0-25121

                              --------------------



                           SELECT COMFORT CORPORATION
             (Exact name of registrant as specified in its charter)


             MINNESOTA                                       41-1597886
  (State or other jurisdiction of                         (I.R.S. Employer
  incorporation or organization)                         Identification No.)

      6105 TRENTON LANE NORTH
      MINNEAPOLIS, MINNESOTA                                    55442
(Address of principal executive offices)                      (Zip code)

       Registrant's telephone number, including area code: (763) 551-7000



Indicate by check mark whether the Registrant (1) has filed all reports required
to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during
the  preceding 12 months (or for such  shorter  period that the  Registrant  was
required  to file  such  reports),  and  (2) has  been  subject  to such  filing
requirements for the past 90 days. YES [X] NO [ ]


As of March 31, 2001,  18,055,633  shares of Common Stock of the Registrant were
outstanding.




                           SELECT COMFORT CORPORATION
                                AND SUBSIDIARIES



                                      INDEX


                                                                        Page No.
                                                                        --------

PART I:  FINANCIAL INFORMATION

Item 1.  Financial Statements

         Consolidated Balance Sheets
         March 31, 2001 and December 30, 2000................................  3

         Consolidated Statements of Operations
         for the Three Months ended March 31, 2001
         and April 1, 2000...................................................  4

         Consolidated Statements of Cash Flows
         for the Three Months ended March 31, 2001
         and April 1, 2000...................................................  5

         Notes to Consolidated Financial Statements..........................  6

Item 2.  Management's Discussion and Analysis of
         Financial Condition and Results of Operations.......................  8

Item 3.  Quantitative and Qualitative Disclosures about Market Risk.......... 13

PART II: OTHER INFORMATION

Item 1.    Legal Proceedings................................................. 14

Item 2.    Changes in Securities and Use of Proceeds......................... 14

Item 3.    Defaults Upon Senior Securities................................... 14

Item 4.    Submission of Matters to a Vote of Security Holders............... 14

Item 5.    Other Information................................................. 15

Item 6.    Exhibits and Reports on Form 8-K.................................. 15




PART I: FINANCIAL INFORMATION

ITEM 1. FINANCIAL STATEMENTS


                           SELECT COMFORT CORPORATION AND SUBSIDIARIES

                                   CONSOLIDATED BALANCE SHEETS
                       (IN THOUSANDS, EXCEPT SHARE AND PER SHARE AMOUNTS)


                                                                    (UNAUDITED)
                                                                     MARCH 31,    DECEMBER 30,
                              ASSETS                                   2001           2000
                                                                   -------------  -------------
                                                                               
Current assets:
    Cash and cash equivalents                                         $  4,532       $  1,498
    Marketable securities                                                    -          3,950
    Accounts receivable, net of allowance for doubtful
      accounts of $283, and $264, respectively                           1,376          2,693
    Inventories (note 2)                                                 9,701         11,083
    Prepaid expenses                                                     5,343          4,741
                                                                   -------------  -------------
        Total current assets                                            20,952         23,965

 Property and equipment, net                                            35,609         37,063
 Other assets                                                            3,685          3,644
                                                                   -------------  -------------
        Total assets                                                  $ 60,246       $ 64,672
                                                                   =============  =============


               LIABILITIES AND SHAREHOLDERS' EQUITY
 Current liabilities:
    Current maturities of long-term debt                              $     38       $     38
    Accounts payable                                                    21,993         17,271
    Accruals:
     Sales returns                                                       4,887          5,284
     Warranty costs                                                      7,368          7,181
     Compensation, taxes and benefits                                    6,501          6,238
     Other                                                               6,407          6,129
                                                                   -------------  -------------
        Total current liabilities                                       47,194         42,141


 Long-term debt, less current maturities                                 2,409          2,322
 Other liabilities                                                       3,774          3,609


                                                                   -------------  -------------
        Total liabilities                                               53,377         48,072
                                                                   -------------  -------------

 Shareholders' equity:
    Undesignated preferred stock; 5,000,000 shares authorized,
      no shares issued and outstanding                                       -              -
    Common stock, $.01 par value; 95,000,000 shares authorized,
      18,055,633 and 17,962,689 shares issued and outstanding,             181            180
      respectively
    Additional paid-in capital                                          79,548         79,452
    Accumulated deficit                                                (72,860)       (63,032)
                                                                   -------------  -------------
        Total shareholders' equity                                       6,869         16,600
                                                                   -------------  -------------
        Total liabilities and shareholders' equity                    $ 60,246       $ 64,672
                                                                   =============  =============





          See accompanying notes to consolidated financial statements.

                                       3


                   SELECT COMFORT CORPORATION AND SUBSIDIARIES

                      CONSOLIDATED STATEMENTS OF OPERATIONS
                    (IN THOUSANDS, EXCEPT PER SHARE AMOUNTS)
                                   (UNAUDITED)



                                                    THREE MONTHS ENDED
                                                 -----------------------
                                                  MARCH 31,    APRIL 1,
                                                    2001         2000
                                                 ----------   ----------

Net sales                                         $ 65,456     $ 76,159
Cost of sales                                       23,611       27,146
                                                 ----------   ----------
   Gross margin                                     41,845       49,013
                                                 ----------   ----------
Operating expenses:
   Sales and marketing                              44,174       45,273
   General and administrative                        7,013        8,520
   Store closings/asset impairments                    346            -
                                                 ----------   ----------
       Total operating expenses                     51,533       53,793
                                                 ----------   ----------
Operating loss                                      (9,688)      (4,780)
                                                 ----------   ----------
Other income (expense):
   Interest income                                      75          375
   Interest expense                                    (98)          (2)
   Equity in loss of affiliate                           -         (182)
   Other, net                                           (2)         (43)
                                                 ----------   ----------
       Other income (expense), net                     (25)         148
                                                 ----------   ----------
Loss before income taxes                            (9,713)      (4,632)
Income tax expense (benefit)                           115       (1,634)
                                                 ----------   ----------
Net loss                                          $ (9,828)    $ (2,998)
                                                 ==========   ==========

Net loss per share (note 3) -  basic and diluted  $  (0.54)    $  (0.17)
                                                 ==========   ==========
Weighted average shares - basic and diluted         18,056       17,753
                                                 ==========   ==========




          See accompanying notes to consolidated financial statements.



                                       4


                   SELECT COMFORT CORPORATION AND SUBSIDIARIES

                      CONSOLIDATED STATEMENTS OF CASH FLOWS
                                 (IN THOUSANDS)
                                   (UNAUDITED)

                                                           THREE MONTHS ENDED
                                                        ------------------------
                                                          MARCH 31,    APRIL 1,
                                                           2001         2000
                                                        -----------  -----------
Cash flows from operating activities:
  Net loss                                               $(9,828)     $(2,998)
  Adjustments to reconcile net loss to net cash
    provided by operating activities:
     Depreciation and amortization                          2,484        2,046
     Loss on disposal of assets                               347           69
     Deferred tax assets                                        -       (1,667)
     Change in operating assets and liabilities:
       Accounts receivable, net                             1,411          444
       Inventories                                          1,382         (317)
       Prepaid expenses                                      (602)         128
       Income taxes                                             -        2,188
       Accounts payable                                     4,722          523
       Accrued sales returns                                 (397)         550
       Accrued warranty costs                                 187          859
       Accrued compensation, taxes and benefits               263          (69)
       Other accrued liabilities                              278          194
       Other assets                                          (120)         190
       Other liabilities                                      165          345
                                                        -----------  -----------
         Net cash provided by operating activities            292        2,485
                                                        -----------  -----------

Cash flows from investing activities:
  Purchases of property and equipment                      (1,296)      (3,467)
  Sales of (investment in) marketable securities            3,950       (1,983)
                                                        -----------  -----------
    Net cash provided by (used in) investing activities     2,654       (5,450)
                                                        -----------  -----------

Cash flows from financing activities:
   Principal payments on debt                                  (9)         (32)
   Proceeds from issuance of common stock                      97          248
                                                        -----------  -----------
         Net cash provided by financing activities             88          216
                                                        -----------  -----------

Increase (decrease) in cash and cash equivalents            3,034       (2,749)

Cash and cash equivalents, at beginning of period           1,498        7,441
                                                        -----------  -----------
Cash and cash equivalents, at end of period               $ 4,532      $ 4,692
                                                        ===========  ===========




          See accompanying notes to consolidated financial statements.

                                       5


                   SELECT COMFORT CORPORATION AND SUBSIDIARIES
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

(1)  BASIS OF FINANCIAL STATEMENT PRESENTATION

The consolidated  financial statements for the three months ended March 31, 2001
and  April 1, 2000 of  Select  Comfort  Corporation  and  subsidiaries  ("Select
Comfort" or the  "Company"),  have been prepared by the Company,  without audit,
pursuant to the rules and regulations of the Securities and Exchange  Commission
and reflect,  in the opinion of  management,  all normal  recurring  adjustments
necessary to present  fairly the  financial  position of the Company as of March
31, 2001 and December 30, 2000 and the results of  operations  and cash flow for
the periods presented.

The  consolidated  financial  statements  have been prepared on a  going-concern
basis,  which  contemplates  the  realization of assets and the  satisfaction of
liabilities  and other  commitments  in the  normal  course of  business.  These
financial   statements   do  not  include  any   adjustments   relating  to  the
recoverability  and  classification of recorded asset amounts or the amounts and
classification  of liabilities  that might be necessary if the Company is unable
to continue as a going concern. The Company's continuation as a going concern is
dependent, among other things, upon obtaining positive cash flow from operations
or upon its ability to raise additional working capital.

Certain  information  and footnote  disclosures  normally  included in financial
statements prepared in accordance with accounting  principles generally accepted
in the United States of America have been condensed or omitted  pursuant to such
rules and regulations, although management believes the disclosures are adequate
to make the information presented not misleading.  These consolidated  financial
statements  should be read in conjunction with the Company's most recent audited
consolidated  financial  statements  and related notes included in the Company's
Annual  Report to  Shareholders  and its Form  10-K for the  fiscal  year  ended
December 30, 2000.  Operating  results for the Company on a quarterly  basis may
not be indicative of operating results for the full year.

(2)  INVENTORIES

Inventories consist of the following (in thousands):

                                                   MARCH 31,    DECEMBER 30,
                                                     2001          2000
                                                -------------  -------------
        Raw materials                                 $4,693        $ 5,507
        Work in progress                                  46             60
        Finished goods                                 4,962          5,516
                                                -------------  -------------
                                                      $9,701        $11,083
                                                =============  =============

(3)  NET LOSS PER COMMON SHARE

The  following  computations  reconcile  net  loss  with  net  loss  per  common
share-basic and diluted (in thousands, except per share amounts).


                                                                 NET                     PER SHARE
                THREE MONTHS ENDED MARCH 31, 2001               LOSS        SHARES        AMOUNT
                ---------------------------------            -----------  -----------  ------------
                                                                                   

     Net loss                                                  $(9,828)
                                                             -----------
     BASIC AND DILUTED EPS
     Net loss attributable to common shareholders              $(9,828)     18,056          $(0.54)
                                                             ===========  ===========  =============



                                                                NET                     PER SHARE
                THREE MONTHS ENDED APRIL 1, 2000                LOSS        SHARES        AMOUNT
                --------------------------------             -----------  -----------  ------------
                                                                                   

     Net loss                                                  $(2,998)
                                                             -----------
     BASIC AND DILUTED EPS
     Net loss attributable to common shareholders              $(2,998)      17,753         $(0.17)
                                                             ===========  ===========  =============




                                       6


                   SELECT COMFORT CORPORATION AND SUBSIDIARIES
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

(4)  LITIGATION

The Company and certain of its former  officers and directors have been named as
defendants in a class action lawsuit filed on June 1, 1999, on behalf of Company
shareholders  in U.S.  District Court in Minnesota.  The named  plaintiffs,  who
purport to act on behalf of a class of purchasers of the Company's  common stock
during the period from December 4, 1998 to June 7, 1999,  charge the  defendants
with  violations of federal  securities  laws. The suit alleges that the Company
and the named  directors  and  officers  failed to  disclose  or  misrepresented
certain  information  concerning  the  Company  during  the  class  period.  The
complaint does not specify an amount of damages  claimed.  The Company  believes
that the complaint is without merit and intends to vigorously defend the claims.

The Company and the individual defendants brought a motion to dismiss all claims
on November 10, 1999. The motion was heard by a magistrate judge on December 21,
1999. On January 27, 2000, the magistrate  recommended  that the claims based on
Section  11  of  the  federal  securities  laws  be  dismissed.  The  magistrate
recommended  that the  motion to dismiss  be denied  with  respect to the claims
based on Rule 10b-5 of the federal  securities  laws. In February 2000, both the
plaintiffs   and  the   defendants   formally   objected  to  the   magistrate's
recommendation.  The objection was made to the United States  District  Court in
Minnesota.  On May 12,  2000,  the United  States  District  Court in  Minnesota
adopted the  recommendation of the magistrate and denied the defendants'  motion
to dismiss the Rule 10b-5 claims.  The Court also adopted the  recommendation of
the magistrate and dismissed the plaintiff's Section 11 claims without prejudice
and with leave to amend.

On March 31, 2000, the Company and certain of its former  officers and directors
were  named as  defendants  in a class  action  lawsuit  filed on  behalf of the
Company's  shareholders in U.S. District Court in Minnesota  asserting identical
factual  allegations as the  consolidated  complaint  described  above. The suit
alleges claims based on Sections 11 and 12(a)(2) of the federal securities laws.
The  complaint  does not  specify  an amount of  damages  claimed.  The  Company
believes this  complaint is without  merit and intends to vigorously  defend the
claims.  The above two class  actions  were  consolidated  by the United  States
District Court Magistrate on July 24, 2000.

On January 30, 2001, the plaintiffs made a motion to certify a class.  The class
certification motion is pending. Discovery relative to this motion has begun.

The  Company  is a party to other  various  claims,  legal  actions,  sales  tax
disputes,  and other complaints  arising in the ordinary course of business.  In
the opinion of  management,  any losses that may occur from these other  matters
are  adequately  covered by insurance  or are  provided for in the  consolidated
financial  statements  and the ultimate  outcome of these other matters will not
have a material  effect on the  consolidated  financial  position  or results of
operations of the Company.



                                       7


ITEM 2. MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS
        OF OPERATIONS

THE FOLLOWING  DISCUSSION AND ANALYSIS  SHOULD BE READ IN  CONJUNCTION  WITH THE
CONSOLIDATED  FINANCIAL  STATEMENTS AND THE NOTES THERETO INCLUDED HEREIN.  THIS
QUARTERLY  REPORT ON FORM 10-Q CONTAINS  FORWARD-LOOKING  STATEMENTS  WITHIN THE
MEANING  OF THE  PRIVATE  SECURITIES  LITIGATION  REFORM  ACT OF  1995.  YOU CAN
IDENTIFY FORWARD-LOOKING  STATEMENTS BY THOSE THAT ARE NOT HISTORICAL IN NATURE,
PARTICULARLY  THOSE  THAT  USE  TERMINOLOGY  SUCH AS  "MAY,"  "WILL,"  "SHOULD,"
"EXPECTS,"  "ANTICIPATES,"  "CONTEMPLATES,"  "ESTIMATES,"  "BELIEVES,"  "PLANS,"
"PROJECTED,"  "PREDICTS,"  "POTENTIAL" OR "CONTINUE" OR THE NEGATIVE OF THESE OR
SIMILAR TERMS.  THESE STATEMENTS ARE SUBJECT TO CERTAIN RISKS AND  UNCERTAINTIES
THAT  COULD  CAUSE  ACTUAL  RESULTS  TO  DIFFER  MATERIALLY  FROM THE  COMPANY'S
HISTORICAL  EXPERIENCE AND ITS PRESENT  EXPECTATIONS OR  PROJECTIONS.  IMPORTANT
FACTORS KNOWN TO SELECT COMFORT THAT COULD CAUSE SUCH MATERIAL  DIFFERENCES  ARE
IDENTIFIED AND DISCUSSED IN PART I, ITEM 1 OF OUR ANNUAL REPORT ON FORM 10-K FOR
THE FISCAL YEAR ENDED DECEMBER 30, 2000, WHICH DISCUSSION IS INCORPORATED HEREIN
BY REFERENCE. THESE IMPORTANT FACTORS INCLUDE:

o    OUR ABILITY TO SECURE DEBT OR EQUITY  FINANCING TO SUPPORT  WORKING CAPITAL
     NEEDS AND GROWTH INITIATIVES;
o    OUR ABILITY TO SUCCESSFULLY EXECUTE OUR STRATEGIC INITIATIVES;
o    THE EFFICIENCY  AND  EFFECTIVENESS  OF OUR SLEEP NUMBER  CAMPAIGN AND OTHER
     MARKETING PROGRAMS IN BUILDING PRODUCT AND BRAND AWARENESS, DRIVING TRAFFIC
     TO OUR POINTS OF SALE AND IN INCREASING SALES;
o    THE LEVEL OF CONSUMER ACCEPTANCE OF OUR PRODUCTS;
o    OUR ABILITY TO FULLY  EXECUTE AND REALIZE THE  BENEFITS OF OUR COST SAVINGS
     INITIATIVES;
o    OUR ABILITY TO  COST-EFFECTIVELY  SELL OUR  PRODUCTS  THROUGH  WHOLESALE OR
     ALTERNATIVE DISTRIBUTION CHANNELS IN VOLUMES SUFFICIENT TO DRIVE GROWTH AND
     LEVERAGE OUR COST STRUCTURE AND ADVERTISING SPENDING;
o    OUR  ABILITY TO  CONTINUOUSLY  IMPROVE  OUR  PRODUCTS  TO  ACHIEVE  NEW AND
     ENHANCED CONSUMER BENEFITS, BETTER QUALITY AND REDUCED COSTS;
o    OUR ABILITY TO REALIZE  INCREASED SALES AND GREATER LEVELS OF PROFITABILITY
     THROUGH OUR RETAIL STORES;
o    OUR  ABILITY  TO  COST-EFFECTIVELY  CLOSE  ADDITIONAL   UNDERPERFORMING  OR
     UNPROFITABLE STORE LOCATIONS, OR TO NEGOTIATE RENT CONCESSIONS;
o    OUR  ABILITY  TO HIRE,  TRAIN,  MANAGE AND RETAIN  QUALIFIED  RETAIL  STORE
     MANAGEMENT AND SALES PROFESSIONALS;
o    OUR  ABILITY TO  MAINTAIN  COST-EFFECTIVE  PRODUCTION  AND  DELIVERY OF OUR
     PRODUCTS;
o    OUR ABILITY TO SUCCESSFULLY EXPAND OUR HOME DELIVERY, ASSEMBLY AND MATTRESS
     REMOVAL  CAPABILITY ON A  COST-EFFECTIVE  BASIS, AND THE ABILITY OF VARIOUS
     THIRD-PARTY  PROVIDERS OF DELIVERY,  ASSEMBLY AND MATTRESS REMOVAL SERVICES
     TO PROVIDE QUALITY SERVICES ON A COST-EFFECTIVE BASIS;
o    OUR ABILITY TO SUCCESSFULLY  IDENTIFY AND RESPOND TO EMERGING TRENDS IN THE
     MATTRESS INDUSTRY;
o    THE LEVEL OF COMPETITION IN THE MATTRESS INDUSTRY; AND
o    GENERAL ECONOMIC CONDITIONS AND CONSUMER CONFIDENCE.

OVERVIEW

Select  Comfort  is the  leading  manufacturer,  specialty  retailer  and direct
marketer   of   premium   quality   innovative   adjustable-firmness   beds  and
sleep-related  products.  Since the introduction of our first air bed product in
1987,  we have focused on improving  our product,  expanding  our product  line,
building   manufacturing   and  distribution   systems  and  growing  our  three
distribution  channels:  retail,  direct  marketing and  e-commerce.  Vertically
integrated operations and control over these complementary distribution channels
gives us direct  contact with our  customers  and gives our  customers  multiple
opportunities to purchase our products.  Sales generation is driven primarily by
targeted print,  radio,  television,  and internet media that generate  customer
inquiries, as well as by our retail store and internet presence.

Retail  operations  included 326 stores at March 31,  2001,  including 24 leased
departments within larger stores, and 333 stores at December 30, 2000, including
25 leased departments.  We have opened two retail stores during 2001 and plan to
open  approximately  11  additional  retail stores during the remainder of 2001.
During  2000 we closed 27 stores.  In the first  quarter of 2001 we closed  nine
stores and plan to close  approximately five additional  underperforming  retail
stores throughout the balance of 2001. The majority of the costs associated with
these closings were accrued in 2000.

Comparable  store  sales  growth for the three  months  ended March 31, 2001 and
April 1, 2000 was (6.5)% and 0.2%, respectively.  Comparable store sales results
have been and will continue to be influenced by a variety of factors,  including
levels of consumer  awareness of our products,  brand name and store  locations,
levels of consumer


                                       8


acceptance of our existing and new products, higher levels of sales in the first
year of operations as each successive class of new stores is opened,  comparable
store sales performance in prior periods,  the maturation of our store base, the
amount,   timing  and  relative  success  of  promotional  events,   advertising
expenditures, new product introductions and product line extensions, the quality
and  tenure of  store-level  managers  and sales  professionals,  the  amount of
competitive  activity,  the evolution of store operations,  changes in the sales
mix between our  distribution  channels,  and general  economic  conditions  and
consumer confidence.

Advertising  expenditures were $33.4 million, $43.4 million and $31.6 million in
2000, 1999 and 1998, respectively. Advertising costs are expensed as incurred as
a  component  of  sales  and  marketing  expenses,   although  we  believe  that
advertising expenditures provide significant benefits beyond the period in which
they  are  expensed.   Future  advertising   expenditures  will  depend  on  the
effectiveness  and efficiency of the  advertising  in creating  awareness of our
products and brand name,  generating  consumer  inquiries  and driving  consumer
traffic to retail stores.  We anticipate that  advertising  spend levels in 2001
will  approximate  those of 2000.  Pre-opening  costs associated with new retail
stores are also expensed as incurred.

We believe  historical  operating  losses have been  primarily  the result of an
aggressive  retail store opening  strategy,  a relatively  immature  store base,
significant marketing, advertising and product development expenditures, and the
development of a substantial corporate  infrastructure to support future growth.
Future  increases in net sales and the  achievement  of long-term  profitability
will  depend  upon   greater   consumer   awareness   and   acceptance   of  our
adjustable-firmness  bed products,  improved effectiveness and efficiency of our
marketing and advertising  expenditures,  the opening and successful performance
of new points of distribution,  improvement in the performance of current stores
and our ability to realize the  benefits of our cost saving  initiatives.  There
can be no assurance that we will be able to achieve or sustain  historical sales
growth  rates,  or to achieve  profitability  in the future,  on a quarterly  or
annual basis.

Quarterly and annual operating  results may fluctuate  significantly as a result
of a variety of factors,  including  increases or decreases in comparable  store
sales, the timing,  amount and  effectiveness of advertising  expenditures,  any
changes in return rates, the timing of new store openings and related  expenses,
competitive  factors,  net sales  contributed by new stores,  any disruptions in
third-party  delivery  services  and general  economic  conditions  and consumer
confidence. Our business is also subject to some seasonal influences, with lower
seasonal sales in the second quarter and heavier  concentrations of sales during
the fourth quarter holiday season due to increased mall traffic.

A  substantial  portion of operating  expenses is related to sales and marketing
expenses, including costs associated with opening new stores, operating existing
stores  and  advertising  expenditures.  The  level of such  spending  cannot be
adjusted  quickly and is based,  in significant  part, on expectations of future
customer  inquiries and net sales.  Furthermore,  a  substantial  portion of net
sales is often  realized  in the last  month of a  quarter  with  such net sales
frequently  concentrated in the last weeks or days of a quarter,  due in part to
our promotional schedule.  Should the Company experience a shortfall in expected
net sales or in the conversion rate of customer  inquiries,  we may be unable to
adjust  spending in a timely  manner and our business,  financial  condition and
operating results may be materially  adversely affected.  Our historical results
of operations  may not be indicative of the results that may be achieved for any
future fiscal period.

At March 31, 2001, we had net operating loss carryforwards  ("NOLs") for federal
income tax purposes of  approximately  $41.3 million  expiring between the years
2003 and 2021.  We expect  that  approximately  $1.4  million of these NOLs will
expire  unutilized due to an Internal  Revenue Code (IRC) Section 382 limitation
resulting from a prior ownership change.



                                       9


FIRST QUARTER RESULTS

Net sales during the first  quarter of 2001 were $65.5  million,  or 14.1% lower
than the prior year. Lower sales volumes were due primarily to two factors:

o    Slowing economic  conditions  reflected in consumer confidence measures and
     lower volumes of mall traffic.
o    Our lower levels of  advertising  spend  entering 2001 as compared to 2000.
     Advertising during 2000 totaled $33.4 million, or 23% lower than 1999.

Net loss from  operations  for the first quarter of 2001 totaled $9.7 million as
compared to a net loss from  operations of $4.8 million for the first quarter of
2000. Profitability levels have been impacted by the following factors:

o    Lower sales volumes.
o    Increased   advertising  in  February  and  March.   Our  direct  marketing
     advertising  spend levels are higher in the first quarter to take advantage
     of more favorable rates and higher response levels.  In addition,  we began
     our new Sleep  Number(R)  marketing  campaign  during  the  first  quarter,
     targeted  toward a broader  retail store  customer  base.  Neither of these
     efforts have immediate impact on sales volumes.
o    Productivity  gains. We have experienced  overall  improvements in our cost
     structure which have partially offset the effect of lower sales volumes and
     higher first quarter advertising.

LOOKING FORWARD

We  remain  committed  to  returning  to  profitability  by year end  2001.  Our
strategies focus on the following:

o    Rightsizing our cost structure,
o    Building consumer awareness,
o    Expanding profitable distribution, and
o    Improving product quality, innovation and service levels.

 We have  implemented  initiatives  to bring our cost structure in line with our
 sales  volumes  with the  ultimate  objective  of making our core bed  business
 profitable  at 2000 sales volumes and to enable  funding of awareness  building
 marketing  programs.  To  date we  have  identified  fixed  and  variable  cost
 reductions  totaling $35 million,  reducing our sales  breakeven  point by 17%.
 Through the first quarter of 2001 we were on track with  substantially all cost
 savings  initiatives.  In  addition,  we have  begun  to  advertise  at  levels
 consistent with the prior year. We believe this increased  advertising  support
 will result in stronger  comparisons of year over year sales.  Execution of our
 strategies during the first and second quarters include the following:

RIGHTSIZING OUR COST STRUCTURE.  The economic  slowdown in the fourth quarter of
2000 and first quarter of 2001 has required that we further reduce costs to meet
our  profitability   objectives.   These  further  reductions  included  ceasing
manufacturing  in our  Minneapolis,  Minnesota  plant and further  reducing  our
corporate  staff in April 2001.  We reduced our  workforce  by 76 positions as a
result of these  actions.  In addition,  during the second quarter we launched a
direct  marketing  outlet  for the sale of  refurbished  products  from  product
returns, which had previously been discarded.

BUILDING AWARENESS.  Initiatives to increase consumer awareness include:

o    Sleep  Number(R)  Campaign.  During the first quarter we rolled out our new
     Sleep Number  advertising  campaign to 8 markets,  covering 50 stores that,
     during 2000,  represented 22% of retail sales.  The campaign is designed to
     increase  product and store  awareness and drive  increased  traffic to our
     stores by focusing on our unique product benefits. We utilize prime-time TV
     and  drive-time  radio as we attempt to broaden  our  product  appeal to an
     expanded target audience.

o    Integrated  Marketing.  As we continue to strive for common messages across
     our sales  distribution  channels,  we have  integrated  the  Sleep  Number
     advertising  into our direct  marketing  efforts.  We have  developed a new
     infomercial  incorporating  the Sleep  Number  messages,  which  will begin
     airing in the  second  quarter.  Our  national  radio  personalities  (Rush
     Limbaugh and Paul Harvey) will be  incorporating  Sleep Number  messages as
     well during the second  quarter.  Store signage and  fulfillment  materials
     have been revised to support the Sleep Number brand.



                                       10


EXPANDING PROFITABLE  DISTRIBUTION.  An important element of our growth strategy
is to increase  opportunities  for consumers to become aware of and purchase our
products.

o    Expansion of Wholesale  Distribution.  During the second quarter of 2001 we
     will expand our existing  wholesale  relationship with Gabberts,  a leading
     home  furnishings  retailer,  from a single  store in  Minneapolis,  to two
     additional stores in the Dallas  metropolitan area. We are evaluating other
     wholesale opportunities and anticipate a limited rollout of wholesale sales
     into one or more selected markets during 2001.

o    QVC Home Shopping Channel. We continue to expand our relationship with QVC.
     During the first quarter of 2001 we  successfully  completed two QVC shows.
     During the second quarter we anticipate  two additional  shows at increased
     sales volumes.

INNOVATION AND CONTINUOUS PRODUCT LINE AND SERVICE LEVEL IMPROVEMENT. We believe
that our future  success  will depend in part on our ability to continue to lead
the mattress  industry in innovation and to continue to improve our product line
and service levels.

We have taken  initial steps toward  providing  in-home  delivery,  assembly and
mattress  removal.  To date,  in-home  delivery and  assembly has been  provided
through our retail channel and is currently utilized in approximately 12% of our
sales. We began testing  mattress  removal during the fourth quarter of 2000 and
expect to offer this service in additional markets in 2001.

During the first  quarter  we  upgraded  the  mattress  appearance  of our entry
models. We will upgrade our accessory product line early in the second quarter.

RESULTS OF OPERATIONS

The following table sets forth, for the periods indicated, the Company's results
of operations expressed as percentages of net sales.  Percentage amounts may not
total due to rounding.

                                                        THREE MONTHS ENDED
                                                      -----------------------
                                                       MARCH 31,    APRIL 1,
                                                          2001        2000
                                                      ----------- -----------

                Net sales                                100.0%      100.0%
                Cost of sales                             36.1        35.6
                                                      ----------- -----------
                   Gross margin                           63.9        64.4
                                                      ----------- -----------
                Operating expenses:
                   Sales and marketing                    67.5        59.4
                   General and administrative             10.7        11.2
                   Store closings/impairments              0.5         0.0
                                                      ----------- -----------
                       Total operating expenses           78.7        70.6
                                                      ----------- -----------
                Operating loss                           (14.8)       (6.3)
                Other income (expense), net                0.0         0.2
                                                      ----------- -----------
                Loss before income taxes                 (14.8)       (6.1)
                Income tax expense (benefit)               0.2        (2.1)
                                                      ----------- -----------
                Net loss                                 (15.0)%      (3.9)%
                                                      =========== ===========

COMPARISON OF THREE MONTHS ENDED MARCH 31, 2001 WITH THREE MONTHS ENDED APRIL 1,
2000

NET SALES
Net sales  decreased 14.1% to $65.5 million for the three months ended March 31,
2001 from $76.2  million for the three months ended April 1, 2000.  The decrease
in net  sales  was  due  primarily  to (i) a $7.8  million  decrease  in  direct
marketing  sales,  (ii) a $3.3 million  decrease from  comparable  retail stores
sales in 2001 as  compared  to 2000,  and (iii) a $0.7  million  decrease in net
sales from the  Company's  e-commerce  channel,  offset by an  increase  of $1.1
million in net sales from the Company's wholesale channel.



                                       11


GROSS MARGIN
Gross  margin  decreased to 63.9% for the three months ended March 31, 2001 from
64.4% for the three months ended April 1, 2000 primarily due to increased  costs
of processing returned product, partially offset by a decrease in our discounted
promotional offerings.

SALES AND MARKETING
Sales and  marketing  expenses  decreased  2.4% to $44.2  million  for the three
months ended March 31, 2001 from $45.3  million for the three months ended April
1, 2000,  and increased as a percentage of net sales to 67.5% from 59.4% for the
comparable  prior-year  period.  The decrease in the dollar  amount of sales and
marketing expenses was primarily due to decreases in selling expenses associated
with lower sales  volumes and fewer  stores,  partially  offset by  increases in
media and media production expense.  Sales and marketing expenses increased as a
percentage of net sales  primarily due to increased  media and media  production
expense and increased retail occupancy expenses.

GENERAL AND ADMINISTRATIVE
General and  administrative  expenses  decreased  17.6% to $7.0  million for the
three  months  ended March 31, 2001 from $8.5 million for the three months ended
April 1, 2000. The decrease in general and administrative expenses was primarily
due to staffing  reductions  and reduced  occupancy  expense  resulting from the
consolidation of our two corporate offices and costs associated with a reduction
in force in 2000.

OTHER INCOME  (EXPENSE),  NET
Other income decreased  $173,000 to  approximately  $25,000 in other expense for
the three  months  ended  March 31, 2001 from  $148,000 in other  income for the
three  months  ended  April 1, 2000.  The  decrease  is due to lower cash levels
affecting interest income in 2001.

INCOME TAX  EXPENSE  (BENEFIT)
Income tax expense increased $1.7 million to $115,000 for the three months ended
March 31, 2001 from a $1.6  million  benefit for the three months ended April 1,
2000 due to not  recognizing an income tax benefit from operating  losses in the
three months ended March 31, 2001.

LIQUIDITY AND CAPITAL RESOURCES

Our  primary  source of  liquidity  has been the sale of equity  securities.  We
completed  our  initial  public  offering  in December  1998,  resulting  in net
proceeds of $44.6  million,  which have been used for (i) the repayment of $15.0
million  of  debt,   (ii)  expansion  of  retail  stores,   (iii)  expansion  of
manufacturing  capabilities,  (iv) the repurchase of 1,220,000 shares of Company
common stock for $12.7 million and (v) the development of information technology
systems.

Net cash provided by operating  activities  for the three months ended March 31,
2001 was  approximately  $0.3  million and  consisted  primarily of increases in
accounts payable and decreases in accounts  receivable and inventory,  partially
offset by the net loss  adjusted for  non-cash  expenses.  Net cash  provided by
operating  activities for the three months ended April 1, 2000 was approximately
$2.5  million and  consisted  primarily  of  increases  in accounts  payable and
accrued liabilities and the receipt of an income tax refund, partially offset by
the net loss adjusted for non-cash expenses.

Net cash provided by investing activities was approximately $2.7 million for the
three  months ended March 31, 2001.  Net cash used in investing  activities  was
$5.5  million for the three  months  ended April 1, 2000.  Investing  activities
consisted primarily of purchases of property and equipment for new retail stores
in 2001 and  purchases  of  property  and  equipment  for new retail  stores and
manufacturing  facilities  in  2000.  In  2001 we  liquidated  $4.0  million  of
marketable  securities  to  support  continuing  operations,  while  in  2000 we
purchased  $2.0 million of marketable  securities  for the  investment of excess
cash on hand.

Net cash  provided by financing  activities  was  approximately  $88,000 for the
three  months ended March 31, 2001 and $216,000 for the three months ended April
1, 2000 with proceeds from the issuance of common stock, net of debt repayments.

Financial  instruments that potentially subject the Company to concentrations of
credit risk  consist  principally  of  investments.  The  counterparties  to the
agreements consist of government agencies and various major corporations of high
credit  standing.  The Company  does not believe  there is  significant  risk of
non-performance by these counterparties because the Company limits the amount of
credit exposure to any one financial institution and any one type of investment.



                                       12


The Company had negative working capital of approximately $26.2 million at March
31,  2001,  and $18.2  million at December  30,  2000.  The Company has incurred
negative  cash flows and has  incurred  pretax  losses from  operations  of $9.7
million for the three months ended March 31, 2001 and $26.0 million for the year
ended  December 30, 2000.  Based on these factors,  among others,  the Company's
auditors  have  qualified  their opinion  regarding  the  Company's  fiscal 2000
financial statements to express substantial doubt about the Company's ability to
continue as a going concern.  The Company's  continuation  as a going concern is
dependent, among other things, upon obtaining positive cash flow from operations
and upon its ability to raise additional working capital.

Since the fourth quarter of 2000, the Company has been pursuing  working capital
financing from a variety of potential sources. The Company is currently pursuing
a  private  placement  of $8  million  to $12  million  of senior  secured  debt
securities  convertible  into shares of common stock  together  with  detachable
warrants to purchase  additional  shares of common stock.  Consummation  of this
financing  as  contemplated  could  result in  substantial  dilution  to current
shareholders.  Based on  discussions  with  potential  investors in this private
placement,  the  Company  believes  that it will  be  able  to  consummate  this
financing in the near term. However, firm commitments have not been received and
significant  conditions to closing  remain to be met, and therefore no assurance
can be given that it will be able to consummate  this financing on  satisfactory
terms,  or at all.  The  Company  is  also  pursuing  programs  to  improve  its
liquidity,  including  negotiation of supplier and landlord  payment terms,  the
reduction of inventory levels and the deferral of capital programs.

While  management   believes  that   implementation  of  its  plans  to  achieve
profitability  and obtain  additional  capital will provide  sufficient  working
capital to fund  operations for the  foreseeable  future,  there is no assurance
that such actions  will achieve  positive  results from  operations  or adequate
working capital and equity.

ITEM 3. QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK

          Not applicable.



                                       13


PART II: OTHER INFORMATION

ITEM 1. LEGAL PROCEEDINGS

Select  Comfort  and  certain  former  officers  and  directors  were  named  as
defendants in a class action lawsuit  initially  filed on June 1, 1999 on behalf
of shareholders in U.S. District Court in Minnesota.  The named plaintiffs,  who
purport to act on behalf of a class of purchasers of our common stock during the
period  from  December  4, 1998 to June 7,  1999,  charge  the  defendants  with
violations of federal  securities  laws.  The suit alleges that we and the named
directors and officers failed to disclose or misrepresented  certain information
concerning our business during the class period.  The complaint does not specify
an amount of damages claimed. We believe that the complaint is without merit and
intend to vigorously defend the claims.

The Company and the individual defendants brought a motion to dismiss all claims
on November 10, 1999. The motion was heard by a magistrate judge on December 21,
1999. On January 27, 2000, the magistrate  recommended  that the claims based on
Section  11  of  the  federal  securities  laws  be  dismissed.  The  magistrate
recommended  that the  motion to dismiss  be denied  with  respect to the claims
based on Rule 10b-5 of the federal  securities  laws. In February 2000, both the
plaintiffs   and  the   defendants   formally   objected  to  the   magistrate's
recommendation.  The objection was made to the United States  District  Court in
Minnesota.  On May 12,  2000,  the United  States  District  Court in  Minnesota
adopted the  recommendation of the magistrate and denied the defendants'  motion
to dismiss the Rule 10b-5 claims.  The Court also adopted the  recommendation of
the magistrate and dismissed the plaintiff's Section 11 claims without prejudice
and with leave to amend.

On March 31, 2000, the Company and certain of its former  officers and directors
were  named as  defendants  in a class  action  lawsuit  filed on  behalf of the
Company's  shareholders in U.S. District Court in Minnesota  asserting identical
factual  allegations as the  consolidated  complaint  described  above. The suit
alleges claims based on Sections 11 and 12(a)(2) of the federal securities laws.
The  complaint  does not  specify  an amount of  damages  claimed.  The  Company
believes this  complaint is without  merit and intends to vigorously  defend the
claims.  The above two class  actions  were  consolidated  by the United  States
District Court Magistrate on July 24, 2000.

On January 30, 2001, the plaintiffs made a motion to certify a class.  The class
certification motion is pending. Discovery relative to this motion has begun.

We have agreed to indemnify the individual  defendants and to advance reasonable
expenses  of  defense  of the  litigation  to the  individual  defendants  under
applicable Minnesota corporate law. To date, we have paid an aggregate of $3,891
to the law firm of Briggs & Morgan on behalf of defendant H. Robert Hawthorne.

We are involved in other various claims, legal actions,  sales tax disputes, and
other complaints  arising in the ordinary course of business.  In the opinion of
management,  any losses that may occur from these other  matters are  adequately
covered  by  insurance  or  are  provided  for  in  the  consolidated  financial
statements  and the  ultimate  outcome of these  other  matters  will not have a
material effect on the consolidated  financial position or results of operations
of the Company.

ITEM 2. CHANGES IN SECURITIES AND USE OF PROCEEDS

          Not applicable.

ITEM 3. DEFAULTS UPON SENIOR SECURITIES

          Not applicable.

ITEM 4. SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS

          Not applicable.



                                       14


ITEM 5. OTHER INFORMATION

          Not applicable.

ITEM 6. EXHIBITS AND REPORTS ON FORM 8-K

          (a)  Exhibits

               (i)  Amendment to Revolving Credit Program Agreement with Conseco
                    Bank, Inc. dated February 20, 2001.

               (ii) Second  Amendment to Revolving  Credit  Program with Conseco
                    Bank, Inc. dated April 13, 2001.

          (b)  Reports on Form 8-K

               During the quarter ended March 31, 2001,  the Company filed three
               Current  Reports  on  Form  8-K.  The  Reports  consisted  of the
               following:

               (i)  Current Report filed February 5, 2001,  announcing  comments
                    on unaudited  results for the fourth  quarter ended December
                    30, 2000.

               (ii) Current  Report filed  February 20,  2001,  announcing  full
                    unaudited  results for the  quarter and year ended  December
                    30, 2000.

               (iii)Current  Report filed April 16, 2001,  announcing the filing
                    of Form  10-K  and  final  audited  results  for the  fourth
                    quarter and year ended December 30, 2000.




                                       15


                                   SIGNATURES

Pursuant to the  requirements  of the  Securities  and Exchange Act of 1934, the
Registrant  has duly  caused  this  report  to be  signed  on its  behalf by the
undersigned thereunto duly authorized.

                                    SELECT COMFORT CORPORATION

                                    /s/William R. McLaughlin
                                    --------------------------------------------
May 15, 2001                        William R. McLaughlin
                                    President and Chief Executive Officer
                                    (principal executive officer)




                                    /s/James C. Raabe
                                    --------------------------------------------
                                    James C. Raabe
                                    Chief Financial Officer
                                    (principal financial and accounting officer)



                                       16