UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549

                                    FORM 10-Q


             QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(D) OF THE
                        SECURITIES EXCHANGE ACT OF 1934


                For the Quarterly Period Ended September 29, 2001


                           COMMISSION FILE NO. 0-25121

                              --------------------



                           SELECT COMFORT CORPORATION
             (Exact name of registrant as specified in its charter)


            MINNESOTA                                           41-1597886
 (State or other jurisdiction of                             (I.R.S. Employer
 incorporation or organization)                             Identification No.)

     6105 TRENTON LANE NORTH
     MINNEAPOLIS, MINNESOTA                                        55442
(Address of principal executive offices)                         (Zip code)

       Registrant's telephone number, including area code: (763) 551-7000



Indicate by check mark whether the Registrant (1) has filed all reports required
to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during
the  preceding 12 months (or for such  shorter  period that the  Registrant  was
required  to file  such  reports),  and  (2) has  been  subject  to such  filing
requirements for the past 90 days. YES [X]  NO [ ]


As of September 29, 2001,  18,190,634  shares of Common Stock of the  Registrant
were outstanding.




                           SELECT COMFORT CORPORATION
                                AND SUBSIDIARIES



                                      INDEX


                                                                        Page No.
                                                                        --------

PART I:  FINANCIAL INFORMATION

Item 1.  Financial Statements

         Consolidated Balance Sheets
         September 29, 2001 and December 30, 2000............................  3

         Consolidated Statements of Operations
         for the Three Months and Nine Months ended
         September 29, 2001 and September 30, 2000...........................  4

         Consolidated Statements of Cash Flows
         for the Nine Months ended September 29, 2001
         and September 30, 2000..............................................  5

         Notes to Consolidated Financial Statements..........................  6

Item 2.  Management's Discussion and Analysis of
         Financial Condition and Results of Operations.......................  9

Item 3.  Quantitative and Qualitative Disclosures about Market Risk.......... 14

PART II: OTHER INFORMATION

Item 1.  Legal Proceedings................................................... 15

Item 2.  Changes in Securities and Use of Proceeds........................... 15

Item 3.  Defaults Upon Senior Securities..................................... 15

Item 4.  Submission of Matters to a Vote of Security Holders................. 15

Item 5.  Other Information................................................... 17

Item 6.  Exhibits and Reports on Form 8-K.................................... 17




PART I: FINANCIAL INFORMATION

ITEM 1.  FINANCIAL STATEMENTS

                   SELECT COMFORT CORPORATION AND SUBSIDIARIES

                           CONSOLIDATED BALANCE SHEETS
               (IN THOUSANDS, EXCEPT SHARE AND PER SHARE AMOUNTS)


                                                                    (UNAUDITED)
                                                                   SEPTEMBER 29,   DECEMBER 30,
                              ASSETS                                   2001            2000
                                                                   -------------   -------------
                                                                                
 Current assets:
    Cash and cash equivalents                                         $ 15,435        $  1,498
    Marketable securities                                                    -           3,950
    Accounts receivable, net of allowance for doubtful
      accounts of $273, and $264, respectively                             683           2,693
    Inventories (note 2)                                                 7,615          11,083
    Prepaid expenses                                                     5,199           4,741
                                                                   -------------   -------------
        Total current assets                                            28,932          23,965

 Property and equipment, net                                            33,410          37,063
 Other assets                                                            4,637           3,644
                                                                   -------------   -------------
        Total assets                                                  $ 66,979        $ 64,672
                                                                   =============   =============


               LIABILITIES AND SHAREHOLDERS' EQUITY
 Current liabilities:
    Current maturities of long-term debt                              $     33        $     38
    Accounts payable                                                    18,633          17,271
    Accruals:
     Sales returns                                                       3,489           5,284
     Compensation, taxes and benefits                                    6,125           6,238
     Other                                                               6,877           7,565
                                                                   -------------   -------------
        Total current liabilities                                       35,157          36,396

 Long-term debt, less current maturities (note 3)                       16,942           2,322
 Accrued warranty costs                                                  5,252           5,745
 Other liabilities                                                       4,009           3,609
                                                                   -------------   -------------
        Total liabilities                                               61,360          48,072
                                                                   -------------   -------------
 Shareholders' equity:
    Undesignated preferred stock; 5,000,000 shares authorized,
      no shares issued and outstanding                                       -               -
    Common stock, $.01 par value; 95,000,000 shares authorized,
      18,190,634 and 17,962,689 shares issued and outstanding,
      respectively                                                         182             180
    Additional paid-in capital                                          81,600          79,452
    Accumulated deficit                                                (76,163)        (63,032)
                                                                   -------------   -------------
        Total shareholders' equity                                       5,619          16,600
                                                                   -------------   -------------
        Total liabilities and shareholders' equity                    $ 66,979        $ 64,672
                                                                   =============   =============




          See accompanying notes to consolidated financial statements.


                                       3


                   SELECT COMFORT CORPORATION AND SUBSIDIARIES

                      CONSOLIDATED STATEMENTS OF OPERATIONS
                    (IN THOUSANDS, EXCEPT PER SHARE AMOUNTS)
                                   (UNAUDITED)



                                                    THREE MONTHS ENDED             NINE MONTHS ENDED
                                                ----------------------------  ----------------------------
                                                SEPTEMBER 29,  SEPTEMBER 30,  SEPTEMBER 29,  SEPTEMBER 30,
                                                    2001           2000           2001           2000
                                                -------------  -------------  -------------  -------------
                                                                                    
Net sales                                          $ 64,148       $ 68,056       $192,346       $206,002
Cost of sales                                        21,192         24,871         67,231         73,903
                                                -------------  -------------  -------------  -------------
   Gross margin                                      42,956         43,185        125,115        132,099
                                                -------------  -------------  -------------  -------------
Operating expenses:
   Sales and marketing                               37,048         43,638        118,616        127,454
   General and administrative                         5,285          7,054         18,252         22,286
   Store closings and asset impairments                  20          1,387            508          1,424
                                                -------------  -------------  -------------  -------------
       Total operating expenses                      42,353         52,079        137,376        151,164
                                                -------------  -------------  -------------  -------------
Operating income (loss)                                 603         (8,894)       (12,261)       (19,065)
                                                -------------  -------------  -------------  -------------
Other income (expense):
   Interest income                                       59            253            174            937
   Interest expense                                    (422)            (2)          (774)            (6)
   Equity in loss of affiliate                            -           (214)             -           (642)
   Other, net                                           (13)           (32)          (155)           (80)
                                                -------------  -------------  -------------  -------------
       Other income (expense), net                     (376)             5           (755)           209
                                                -------------  -------------  -------------  -------------

Income (loss) before income taxes                       227         (8,889)       (13,016)       (18,856)
Income tax expense (benefit)                              -         (3,197)           115         (6,701)
                                                -------------  -------------  -------------  -------------
Net income (loss)                                  $    227       $ (5,692)      $(13,131)      $(12,155)
                                                =============  =============  =============  =============

Net income (loss) per share (note 4) - basic       $   0.01       $  (0.32)      $  (0.72)      $  (0.68)
                                                =============  =============  =============  =============
Weighted average shares - basic                      18,179         17,874         18,118         17,815
                                                =============  =============  =============  =============

Net income (loss) per share (note 4) - diluted     $   0.01       $  (0.32)      $  (0.72)      $  (0.68)
                                                =============  =============  =============  =============
Weighted average shares - diluted                    18,953         17,874         18,118         17,815
                                                =============  =============  =============  =============




          See accompanying notes to consolidated financial statements.



                                       4


                   SELECT COMFORT CORPORATION AND SUBSIDIARIES

                      CONSOLIDATED STATEMENTS OF CASH FLOWS
                                 (IN THOUSANDS)
                                   (UNAUDITED)




                                                            NINE MONTHS ENDED
                                                      ----------------------------
                                                      SEPTEMBER 29,  SEPTEMBER 30,
                                                          2001           2000
                                                      -------------  -------------
                                                                  
 Cash flows from operating activities:
    Net loss                                             $(13,131)      $(12,155)
    Adjustments to reconcile net loss to net cash
      used in operating activities:
      Depreciation and amortization                         7,522          6,075
      Loss on disposal of assets                              539          1,970
      Deferred tax assets                                       -         (6,872)
      Change in operating assets and liabilities:
        Accounts receivable, net                            2,104            408
        Inventories                                         3,468           (579)
        Prepaid expenses                                      412         (1,908)
        Income taxes                                            -          2,277
        Accounts payable                                    1,362          3,894
        Accrued sales returns                              (1,795)          (776)
        Accrued warranty costs                               (616)         1,195
        Accrued compensation, taxes and benefits             (113)          (391)
        Other accrued liabilities                            (443)           (24)
        Other assets                                       (1,096)           696
        Other liabilities                                     400            556
                                                      -------------  -------------
          Net cash used in operating activities            (1,387)        (5,634)
                                                      -------------  -------------
 Cash flows from investing activities:
    Purchases of property and equipment                    (3,918)        (9,741)
    Sales of marketable securities                          3,950         10,557
                                                      -------------  -------------
          Net cash provided by investing activities            32            816
                                                      -------------  -------------
 Cash flows from financing activities:
    Principal payments on debt                                (29)           (53)
    Proceeds from issuance of common stock                    281            539
    Net proceeds from issuance of long-term debt           15,040              -
                                                      -------------  -------------
          Net cash provided by financing activities        15,292            486
                                                      -------------  -------------

 Increase (decrease) in cash and cash equivalents          13,937         (4,332)
 Cash and cash equivalents, at beginning of period          1,498          7,441
                                                      -------------  -------------
 Cash and cash equivalents, at end of period             $ 15,435       $  3,109
                                                      =============  =============




          See accompanying notes to consolidated financial statements.



                                       5


                   SELECT COMFORT CORPORATION AND SUBSIDIARIES
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

(1)  BASIS OF FINANCIAL STATEMENT PRESENTATION

The consolidated financial statements for the three months and nine months ended
September  29, 2001 and  September 30, 2000 of Select  Comfort  Corporation  and
subsidiaries  ("Select  Comfort" or the  "Company"),  have been  prepared by the
Company,  without audit, pursuant to the rules and regulations of the Securities
and Exchange  Commission and reflect,  in the opinion of management,  all normal
recurring  adjustments necessary to present fairly the financial position of the
Company as of  September  29,  2001 and  December  30,  2000 and the  results of
operations and cash flow for the periods presented.

The  consolidated  financial  statements  have been  prepared on a going concern
basis,  which  contemplates  the  realization of assets and the  satisfaction of
liabilities  and other  commitments  in the  normal  course of  business.  These
financial   statements   do  not  include  any   adjustments   relating  to  the
recoverability  and  classification of recorded asset amounts or the amounts and
classification  of liabilities  that might be necessary if the company is unable
to continue as a going concern. The Company's continuation as a going concern is
dependent,   among  other  things,  upon  sustaining  positive  cash  flow  from
operations or, if necessary, on its ability to raise additional working capital.

Certain prior year financial statement amounts have been reclassified to conform
to the current year presentation. Specifically, accrued warranty costs have been
divided between current  liabilities  and long-term  liabilities.  The resulting
respective  accrued  warranty cost balances are based on the expected  timing of
when  warranty  claims will be  satisfied.  The warranty  claims  expected to be
satisfied  within the  following  12 month  period  have been  included in other
current liabilities.

Certain  information  and footnote  disclosures  normally  included in financial
statements prepared in accordance with accounting  principles generally accepted
in the United States of America have been condensed or omitted  pursuant to such
rules and regulations, although management believes the disclosures are adequate
to make the information presented not misleading.  These consolidated  financial
statements  should be read in conjunction with the Company's most recent audited
consolidated  financial  statements  and related notes included in the Company's
Annual  Report to  Shareholders  and its Form  10-K for the  fiscal  year  ended
December 30, 2000.  Operating  results for the Company on a quarterly  basis may
not be indicative of operating results for the full year.

During July 2001 the Financial  Accounting Standards Board issued statement SFAS
142  "Goodwill  and  Other  Intangible   Assets."  Statement  142  replaces  the
requirement to amortize  goodwill and intangible  assets with  indefinite  lives
with a requirement  for an annual  impairment  test. The Company must adopt SFAS
142 at the beginning of fiscal 2002. The Company is analyzing the impact of SFAS
142, but its  implementation  is not  expected to have a material  impact on the
Company's consolidated financial statements.

(2)  INVENTORIES

Inventories consist of the following (in thousands):

                                            SEPTEMBER 29,   DECEMBER 30,
                                                2001            2000
                                            -------------   -------------

      Raw materials                               $2,528        $ 5,507
      Work in progress                                38             60
      Finished goods                               5,049          5,516
                                            -------------- --------------
                                                  $7,615        $11,083
                                            ============== ==============




                                       6


                   SELECT COMFORT CORPORATION AND SUBSIDIARIES
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

(3)  LONG-TERM DEBT

In June 2001, the Company  issued $11 million in principal  amount of its senior
secured notes (the "Notes") in a private  placement.  The Notes have a five-year
maturity,  bear  interest  at 8% per  annum  payable  annually  in cash  and are
convertible  into shares of the Company's  common stock at the rate of $1.00 per
share.  The Notes are secured by a lien on  substantially  all of the  Company's
assets. In addition,  the holders of the Notes received warrants to purchase 4.4
million shares of the Company's  common stock for $1.00 per share.  The warrants
have a five-year term. The Note conversion  price and warrant exercise price are
subject to standard anti-dilution  protections.  The net proceeds from the Notes
approximated  $10.4 million after deduction of placement fees and expenses.  The
warrants  were valued at $1.1 million and have been recorded as debt discount to
be amortized as interest expense over the 5-year note term.

In  September  2001,  the  Company  obtained $5 million of senior  secured  debt
financing (the "Debt"),  as provided for under the terms of the Company's  Notes
issued in June 2001.  The Debt has a five-year  maturity,  bears interest at 12%
per annum  payable  monthly in cash and calls for payment of  interest  only for
years one and two of the term and payment of interest  and  principal  for years
three through five. The Debt is secured by a first lien on substantially  all of
the Company's assets. In addition,  the holders of the Debt received warrants to
purchase  922,819 shares of the Company's  common stock for $1.02 per share. The
warrants  have a  five-year  term  and are  subject  to  standard  anti-dilution
protections.  The net proceeds  from the Debt  approximated  $4.8 million  after
deducting  fees and expenses.  The warrants were valued at $0.6 million and have
been  recorded as debt  discount to be  amortized  as interest  expense over the
5-year  term.  The Debt is  subject to certain  financial  covenants  consisting
primarily of achieving minimum EBITDA levels. The Company was in compliance with
the financial covenants at September 29, 2001.

(4)  NET LOSS PER COMMON SHARE

The  following  computations  reconcile net income (loss) with net income (loss)
per common share-basic and diluted (in thousands, except per share amounts).


                                      THREE MONTHS ENDED               NINE MONTHS ENDED
                                      SEPTEMBER 29, 2001               SEPTEMBER 29, 2001
                                -------------------------------  -------------------------------
                                   NET                PER SHARE     NET                PER SHARE
                                 INCOME     SHARES     AMOUNT      LOSS      SHARES     AMOUNT
                                ---------  ---------  ---------  ---------  ---------  ---------
                                                                      
Net income (loss)                $  227                          $(13,131)

BASIC EPS
Net income (loss) attributable
  to common shareholders         $  227      18,179     $0.01    $(13,131)    18,118    $(0.72)
                                ---------  ---------  =========  ---------  ---------  =========
EFFECT OF DILUTIVE SECURITIES
  Warrants                            -         497                     -          -
  Options                             -         277                     -          -
                                ---------  ---------             ---------  ---------
DILUTED EPS
Net income (loss) attributable
  to common shareholders plus
  assumed conversions            $  227      18,953     $0.01    $(13,131)    18,118    $(0.72)
                                =========  =========  =========  =========  =========  =========

                                      THREE MONTHS ENDED               NINE MONTHS ENDED
                                      SEPTEMBER 30, 2000              SEPTEMBER 30, 2000
                                -------------------------------  -------------------------------
                                   NET                PER SHARE     NET                PER SHARE
                                 INCOME     SHARES     AMOUNT      LOSS      SHARES     AMOUNT
                                ---------  ---------  ---------  ---------  ---------  ---------
BASIC AND DILUTED EPS
Net loss attributable to common
  shareholders                  $(5,692)     17,874    $(0.32)   $(12,155)    17,815    $(0.68)
                                =========  =========  =========  =========  =========  =========




                                       7


(5)  LITIGATION

In June of 1999,  the Company and certain of its former  officers and  directors
were named as defendants in a class action lawsuit filed in U.S.  District Court
in Minnesota.  The suit,  filed on behalf of purchasers of the Company's  common
stock  between  December 4, 1998 and June 7, 1999,  alleges that the Company and
the named former  directors  and officers  failed to disclose or  misrepresented
certain  information  concerning the Company in violation of federal  securities
laws. In March of 2000, the same  defendants  were named in another class action
lawsuit asserting factual  allegations  identical to the first suit.  Neither of
the suits  specified  an amount of  damages  claimed.  The U.S.  District  Court
consolidated the two class actions in July of 2000.

In September of 2001, the consolidated  case was certified to proceed as a class
action on behalf of  purchasers  of the  Company's  common stock issued under or
traceable to the Company's initial public offering  prospectus dated December 4,
1998 and purchasers of the Company's  common stock in the open market during the
period from December 4, 1998 through June 7, 1999.

The Company  believes  that the suit is without  merit and intends to vigorously
defend the claims. Discovery has begun.

The  Company  is a party to other  various  claims,  legal  actions,  sales  tax
disputes,  and other complaints  arising in the ordinary course of business.  In
the opinion of  management,  any losses that may occur from these other  matters
are  adequately  covered by insurance  or are  provided for in the  consolidated
financial  statements  and the ultimate  outcome of these other matters will not
have a material  effect on the  consolidated  financial  position  or results of
operations of the Company.



                                       8


ITEM 2. MANAGEMENT'S  DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS
OF OPERATIONS

THE FOLLOWING  DISCUSSION AND ANALYSIS  SHOULD BE READ IN  CONJUNCTION  WITH THE
CONSOLIDATED  FINANCIAL  STATEMENTS AND THE NOTES THERETO INCLUDED HEREIN.  THIS
QUARTERLY  REPORT ON FORM 10-Q CONTAINS  FORWARD-LOOKING  STATEMENTS  WITHIN THE
MEANING  OF THE  PRIVATE  SECURITIES  LITIGATION  REFORM  ACT OF  1995.  YOU CAN
IDENTIFY FORWARD-LOOKING  STATEMENTS BY THOSE THAT ARE NOT HISTORICAL IN NATURE,
PARTICULARLY  THOSE  THAT  USE  TERMINOLOGY  SUCH AS  "MAY,"  "WILL,"  "SHOULD,"
"EXPECTS,"  "ANTICIPATES,"  "CONTEMPLATES,"  "ESTIMATES,"  "BELIEVES,"  "PLANS,"
"PROJECTS,"  "PREDICTS,"  "POTENTIAL"  OR "CONTINUE" OR THE NEGATIVE OF THESE OR
SIMILAR TERMS.  THESE STATEMENTS ARE SUBJECT TO CERTAIN RISKS AND  UNCERTAINTIES
THAT  COULD  CAUSE  ACTUAL  RESULTS  TO  DIFFER  MATERIALLY  FROM THE  COMPANY'S
HISTORICAL  EXPERIENCE AND ITS PRESENT  EXPECTATIONS OR  PROJECTIONS.  IMPORTANT
FACTORS KNOWN TO SELECT COMFORT THAT COULD CAUSE SUCH MATERIAL  DIFFERENCES  ARE
IDENTIFIED AND DISCUSSED IN PART I, ITEM 1 OF OUR ANNUAL REPORT ON FORM 10-K FOR
THE FISCAL YEAR ENDED DECEMBER 30, 2000, WHICH DISCUSSION IS INCORPORATED HEREIN
BY REFERENCE. THESE IMPORTANT FACTORS INCLUDE:

o    THE COMPANY'S ABILITY TO CREATE PRODUCT AND BRAND NAME AWARENESS.
o    THE  EFFICIENCY   AND   EFFECTIVENESS   OF  THE  COMPANY'S   MARKETING  AND
     ADVERTISING.
o    THE  ABILITY  OF THE  COMPANY TO  EFFECTIVELY  AND  EFFICIENTLY  PURSUE NEW
     CHANNELS OF DISTRIBUTION.
o    THE PERFORMANCE OF THE COMPANY'S EXISTING AND NEW STORES.
o    THE ABILITY OF THE COMPANY TO CONTINUE TO ATTRACT AND RETAIN KEY PERSONNEL,
     INCLUDING QUALIFIED SALES PROFESSIONALS.
o    THE  ABILITY OF THE  COMPANY TO REALIZE  THE  BENEFITS  OF ITS COST  SAVING
     INITIATIVES.
o    THE LEVELS OF CONSUMER ACCEPTANCE OF THE COMPANY'S PRODUCT LINES.
o    THE ABILITY OF THE COMPANY TO  CONTINUOUSLY  IMPROVE ITS  EXISTING  PRODUCT
     LINES AND TO INTRODUCE NEW PRODUCTS.
o    THE  ABILITY  OF THE  COMPANY  TO  EFFICIENTLY  IMPLEMENT  NATIONWIDE  HOME
     DELIVERY AND ASSEMBLY.
o    ECONOMIC TRENDS AND CONSUMER CONFIDENCE.
o    INDUSTRY COMPETITION.
o    THE ABILITY OF THE COMPANY TO MAINTAIN SUFFICIENT LEVELS OF WORKING CAPITAL
     TO SUPPORT OPERATING NEEDS AND GROWTH INITIATIVES.
o    THE  ABILITY  OF THE  COMPANY  TO  MAINTAIN  COMPLIANCE  WITH  THE  LISTING
     REQUIREMENTS OF NASDAQ.
o    THE RISKS AND  UNCERTAINTIES  DETAILED  FROM TIME TO TIME IN THE  COMPANY'S
     FILINGS WITH THE SEC,  INCLUDING THE  COMPANY'S  ANNUAL REPORT ON FORM 10-K
     AND OTHER PERIODIC REPORTS FILED WITH THE SEC.

THE  COMPANY  HAS  NO  OBLIGATION  TO  PUBLICLY  UPDATE  OR  REVISE  ANY  OF THE
FORWARD-LOOKING STATEMENTS CONTAINED IN THIS QUARTERLY REPORT ON FORM 10-Q.

OVERVIEW

Select Comfort is the leading  manufacturer and retailer of  adjustable-firmness
air beds that are clinically  proven to improve sleep and relieve back pain. The
Company's  mission is to improve  people's  lives by providing a better  night's
sleep.  Our operations  are vertically  integrated,  including  product  design,
domestic  manufacturing  and  assembly  (supported  by a global  supply  chain),
dedicated  nationwide sales channels and dedicated customer service  operations.
Our  Company-owned  sales channels  include  mall-based  retail stores, a direct
marketing  call center and  e-commerce  capability.  We value our direct contact
with our customers because it fosters continuous improvement and innovation.

For 2001, our goal has been to return to profitability,  driven by the following
strategic  priorities:
o    Rightsizing our cost structure,
o    Building consumer awareness,
o    Improving our sales conversion effectiveness,
o    Expanding profitable distribution, and
o    Improving product quality, innovation and service levels.

As we move into 2002 we will  maintain our focus on  profitability  and our cost
structure, but expect to more heavily prioritize growth initiatives.



                                       9


BUSINESS STRUCTURE

SALES DISTRIBUTION/POINTS OF SALE
Our growth  strategies are focused on building brand  awareness for our products
and increasing the number of points of sale at which  consumers can purchase our
products.  We  currently  sell  through four sales  channels.  We began  selling
through  our direct  marketing  call center in 1991,  through our  company-owned
retail  stores  in  1992,  over  the  internet  in 1999  and  through  wholesale
opportunities in 2000.

The  proportion  of our total net sales,  by dollar  volume,  from each of these
channels is as follows:

                                    Three Months Ended       Nine Months Ended
                                    ------------------       ------------------
                                     9/29/01   9/30/00        9/29/01   9/30/00
                                    --------  --------       --------  --------
       Stores                          79%       80%            78%       78%
       Direct Call Center              15%       16%            15%       19%
       E-commerce                       4%        4%             3%        3%
       Wholesale                        2%        -              4%        -

Our Company-owned retail store locations are summarized as follows:

                                    Three Months Ended       Nine Months Ended
                                    ------------------       ------------------
                                     9/29/01   9/30/00        9/29/01   9/30/00
                                    --------  --------       --------  --------
       Beginning of period              327       333            333       341
       Opened                             2         5              7        16
       Closed                            (2)        -            (13)      (19)
                                    --------  --------       --------  --------
       End of period                    327       338            327       338

Our  Company-owned  stores  include  leased space  within 24 Bed,  Bath & Beyond
stores as of  September  29,  2001.  In  addition to our  Company-owned  stores,
internally  managed call center and web site, our  adjustable-firmness  beds and
sleep-related  products  are sold  wholesale to selected  independent  furniture
retailers consisting of four retail stores as of September 29, 2001 and over the
QVC shopping network.  Sales volumes to date in the wholesale channels have been
driven primarily by the number and size of QVC shows.

We do not have  plans to open or close a  significant  number  of  Company-owned
stores in the near future.  We are evaluating the relative  economic benefits of
selling   through  our  own  stores  versus   wholesale   distribution   through
independently  owned  furniture/mattress   retailers  and  are  considering  the
initiation of larger-scale wholesale tests in specific markets.

MARKETING DRIVERS
We utilize  advertising,  sales promotions and public relations efforts to build
consumer  awareness of our brand,  products  and the  locations of our points of
sale. Advertising spending is summarized as follows (in 000's):

                                    Three Months Ended       Nine Months Ended
                                    ------------------       ------------------
                                     9/29/01   9/30/00        9/29/01   9/30/00
                                    --------  --------       --------  --------
       Advertising                    $6,690    $9,943        $24,118   $25,482

Future advertising  expenditures will depend on the effectiveness and efficiency
of the  advertising  in  creating  awareness  of our  products  and brand  name,
generating  consumer  inquiries  and driving  consumer  traffic to our points of
sale. We have begun, and expect to continue,  to spend an increasing  percentage
of our marketing budget on advertising  designed to attract  consumers to retail
stores.  We anticipate that full year  advertising  spend levels in 2001 will be
slightly  lower than in 2000 due in part to the deferral of plans to introduce a
sofa  sleeper  product,  against  which the Company  invested  approximately  $2
million of advertising support in the third quarter of 2000.

In  addition to the factors  noted  above,  sales  results are  influenced  by a
variety  of  factors,   including  general  economic   conditions  and  consumer
confidence, levels of retail mall traffic, the maturation of our store base, the
timing and effectiveness of promotional events and advertising expenditures, the
timing and success of new product introductions and product line extensions, the
quality and tenure of  store-level  managers  and sales  professionals,  and the
amount of  competitive  activity.  Our business is also subject to some seasonal
influences,   with  lower  sales  levels  in  the  second  quarter  and  heavier
concentrations  of  sales  during  the  fourth  quarter  holiday  season  due to
increased mall


                                       10


traffic. Comparable store sales (decreased) increased for the three months ended
September  29, 2001 and  September  30,  2000 by (7.7)% and 3.7%,  respectively.
Comparable store sales (decreased) increased for the nine months ended September
29, 2001 and September 30, 2000 by (6.0)% and 0.0%, respectively.  Sales volumes
and  comparable  store sales were  negatively  affected  by consumer  purchasing
patterns after the September 11 terrorist  attacks.  While sales trends improved
near the end of September, we anticipate that sales levels in the near term will
continue  to be affected by changes in  consumer  confidence,  general  economic
conditions and consumer purchasing levels in response to recent and future world
events.

OPERATING STRUCTURE
A  substantial  portion of operating  expenses is related to sales and marketing
expenses, including costs associated with operating existing stores, advertising
expenditures,  supporting our store infrastructure and opening new stores. These
costs are relatively fixed in nature, and spending cannot be adjusted quickly in
response to shortfalls in customer inquiries or net sales. We believe historical
operating  losses have been  primarily the result of an aggressive  retail store
opening strategy,  significant  marketing,  advertising and product  development
expenditures,  and the development of a substantial corporate  infrastructure to
support future growth.

In the second half of 2000, we began to implement  initiatives designed to bring
our cost structure in line with our sales volumes,  with the ultimate  objective
of making  our core bed  business  profitable  at sales  volumes  equal to those
achieved in 2000. To date we have  implemented  programs  designed to reduce our
total annual fixed and variable costs by approximately $35 million, reducing our
sales breakeven point by 17%.

These cost reduction measures have included:

     o    Closing one of three manufacturing plants, one of two call centers and
          consolidating two administrative offices,
     o    Closing over 30 under-performing stores,
     o    Reducing overall staffing,  including approximately 20% of field sales
          support and approximately 12% of administrative staffing,
     o    Discontinuing  our catalog  sales channel and deferring the rollout of
          our sofa sleeper product,
     o    Restructuring  our promotional  programs and developing more efficient
          programs  to  utilize  in-store   signage  and  customer   fulfillment
          materials, and
     o    Developing a program to resell returned products to targeted markets.

We believe we have taken steps that can return us to profitability in the second
half of 2001 and our third quarter results are indicative of these efforts.

Quarterly and annual operating  results may fluctuate  significantly as a result
of a variety of factors,  including  increases or decreases in comparable  store
sales, the timing,  amount and  effectiveness of advertising  expenditures,  any
changes in return rates, the timing of new store openings and related  expenses,
net sales  contributed by new stores,  competitive  factors,  any disruptions in
third-party  delivery  services  and general  economic  conditions  and consumer
confidence. Furthermore, a substantial portion of net sales is often realized in
the last month of a quarter with such net sales  frequently  concentrated in the
last weeks or days of a quarter, due in part to our promotional  schedule.  As a
result, we may be unable to adjust spending in a timely manner and our business,
financial condition and operating results may be materially  adversely affected.
Our  historical  results of operations may not be indicative of the results that
may be achieved for any future fiscal period.

At September  29, 2001,  we had net operating  loss  carryforwards  ("NOLs") for
federal income tax purposes of approximately  $43.8 million expiring between the
years 2003 and 2021.  We expect that  approximately  $1.4  million of these NOLs
will  expire  unutilized  due to an  Internal  Revenue  Code (IRC)  Section  382
limitation resulting from a prior ownership change. Through the third quarter of
2000, the Company's Consolidated Statement of Operations reflected an income tax
benefit from net operating  losses.  Beginning in the fourth quarter of 2000 and
in 2001 the Company has not recorded any value in its Consolidated Balance Sheet
for the potential future benefit of NOL's.

FISCAL 2001 - THIRD QUARTER RESULTS

Net sales  during the third  quarter of 2001 were $64.1  million,  or 5.9% lower
than the prior year. Lower sales volumes were net of two contrasting factors:



                                       11


o    An increase in sales volumes associated  primarily with QVC shows and sales
     from new product introductions (European pillowtop and refurbished returned
     beds), partially offset by
o    Slowing economic  conditions  reflected in consumer confidence measures and
     lower  volumes of mall traffic and  direct-marketing  response.  Sales were
     negatively  affected  immediately  following  the  September  11  terrorist
     attacks.  While sales have improved  significantly since that time, ongoing
     affects of these events on our sales is uncertain.

Operating  income for the third quarter of 2001 totaled $0.6 million compared to
operating  losses of $8.9 million for the third quarter of 2000. The improvement
in   profitability   is  a  direct  result  of  successful   execution  of  cost
restructuring efforts. Specific improvements included:

o    Increased  gross  margin  percentages  from  improved  product  quality and
     restructured  promotional  programs.  These  improvements  in gross margins
     combined  with  efficiencies  in the  sales  and  marketing  programs  have
     contributed $3.1 in operating margins,
o    Reductions of general and administrative expenses of $1.8 million,
o    Reductions of advertising costs of $3.3 million, and
o    Reductions of store closings and asset impairment charges of $1.4 million

RESULTS OF OPERATIONS

The following table sets forth, for the periods indicated, the Company's results
of operations expressed as percentages of net sales.  Percentage amounts may not
total due to rounding.


                                          THREE MONTHS ENDED             NINE MONTHS ENDED
                                      ----------------------------  ----------------------------
                                      SEPTEMBER 29,  SEPTEMBER 30,  SEPTEMBER 29,  SEPTEMBER 30,
                                          2001           2000           2001           2000
                                      -------------  -------------  -------------  -------------
                                                                           
  Net sales                               100.0%         100.0%         100.0%         100.0%
  Cost of sales                            33.0           36.5           35.0           35.9
                                      -------------  -------------  -------------  -------------
     Gross margin                          67.0           63.5           65.0           64.1
                                      -------------  -------------  -------------  -------------
  Operating expenses:
     Sales and marketing                   57.8           64.1           61.7           61.9
     General and administrative             8.2           10.4            9.5           10.8
     Store closings/impairments             0.0            2.0            0.3            0.7
                                      -------------  -------------  -------------  -------------
         Total operating expenses          66.0           76.5           71.4           73.4
                                      -------------  -------------  -------------  -------------
  Operating income (loss)                   0.9          (13.1)          (6.4)          (9.3)
  Other income (expense), net              (0.6)           0.0           (0.4)           0.1
                                      -------------  -------------  -------------  -------------
  Income (loss) before income taxes         0.4          (13.1)          (6.8)          (9.2)
  Income tax expense (benefit)              0.0           (4.7)           0.1           (3.3)
                                      -------------  -------------  -------------  -------------
  Net income (loss)                         0.4%          (8.4)%         (6.8)%         (5.9)%
                                     ==============  =============  =============  =============



COMPARISON  OF THREE  MONTHS  ENDED  SEPTEMBER  29, 2001 WITH THREE MONTHS ENDED
SEPTEMBER 30, 2000

NET SALES
Net sales  decreased 5.9% to $64.1 million for the three months ended  September
29, 2001 from $68.1 million for the three months ended  September 30, 2000,  due
primarily  to a decrease  in  mattress  unit  sales.  The  decrease in net sales
resulted  from (i) a $4.2 million  decrease in sales from  Company-owned  retail
stores,  including a decrease in comparable store sales of $4.0 million,  (ii) a
$0.7 million decrease in direct  marketing sales,  (iii) a $0.2 million decrease
in the Company's  e-commerce  channel,  offset by an increase of $1.4 million in
net sales from the Company's wholesale channel.

GROSS MARGIN
Gross margin  increased to 67.0% for the three months ended  September  29, 2001
from 63.5% for the three months ended September 30, 2000, primarily due to lower
cost  promotional  offerings,  and  reductions  in  manufacturing  costs through
product improvements and savings in processing returned product.



                                       12


SALES AND MARKETING
Sales and  marketing  expenses  decreased  15.1% to $37.0  million for the three
months ended  September  29, 2001 from $43.6  million for the three months ended
September  30, 2000,  and  decreased as a percentage  of net sales to 57.8% from
64.1% for the comparable  prior-year period.  This decrease was primarily due to
reduced advertising expenditures and other promotional costs resulting from more
efficient  and effective  deployment  of these funds,  and reduced sales support
costs.

GENERAL AND ADMINISTRATIVE
General and  administrative  expenses  decreased  25.4% to $5.3  million for the
three  months  ended  September  29, 2001 from $7.1 million for the three months
ended  September  30, 2000,  and  decreased as a percentage of net sales to 8.2%
from 10.4% for the  comparable  prior year  period.  The decrease in general and
administrative  expenses was  primarily due to staffing  reductions  and reduced
occupancy expense resulting from the consolidation of our two corporate offices.

OTHER INCOME (EXPENSE), NET
Other  income  (expense)  changed  $381,000 to  approximately  $376,000 in other
expense  for the three  months  ended  September  29,  2001 from $5,000 in other
income for the three months ended  September 30, 2000. The decrease is primarily
due to interest  expense  from  long-term  debt and lower cash levels  affecting
interest income in 2001.

INCOME TAX EXPENSE (BENEFIT)
Income tax  expense  increased  $3.2  million to $0 for the three  months  ended
September  29,  2001 from a $3.2  million  benefit  for the three  months  ended
September 30, 2000 due to recognizing an income tax benefit for operating losses
incurred in the three months ended September 30, 2000.

COMPARISON  OF NINE MONTHS  ENDED  SEPTEMBER  29,  2001 WITH NINE  MONTHS  ENDED
SEPTEMBER 30, 2000

NET SALES
Net sales  decreased 6.7% to $192.3 million for the nine months ended  September
29, 2001 from $206.0  million for the nine months ended  September 30, 2000, due
primarily  to a decrease  in  mattress  unit  sales.  The  decrease in net sales
resulted from (i) a $10.7 million decrease in direct  marketing  sales,  (ii) an
$8.7 million decrease in sales from Company-owned retail store sales,  including
a decrease  in  comparable  store  sales of $9.1  million and a decrease of $2.8
million from the  elimination  of our roadshow  distribution  channel  partially
offset by a net  increase  of $3.3  million  from  stores  opened in the past 12
months  and  (iii) a $1.0  million  decrease  in net  sales  from the  Company's
e-commerce channel,  offset by an increase of $7.0 million in net sales from the
Company's wholesale channel.

GROSS MARGIN
Gross margin  increased to 65.0% for the nine months  ended  September  29, 2001
from 64.1% for the nine months ended September 30, 2000,  primarily due to lower
cost promotional offerings and reductions in manufacturing costs through product
improvements and savings in processing returned product.

SALES AND MARKETING
Sales and  marketing  expenses  decreased  7.0% to $118.6  million  for the nine
months ended  September  29, 2001 from $127.5  million for the nine months ended
September  30, 2000,  and  decreased as a percentage  of net sales to 61.7% from
61.9% for the comparable prior-year period. The decrease in the dollar amount of
sales  and  marketing  expenses  was  primarily  due to  reduced  expenses  from
promotional and fulfillment  materials,  lower selling expenses  associated with
lower retail sales volumes and reduced sales support staffing,  partially offset
by  increases in media and media  production  expense.  The slight  reduction in
sales and  marketing  expenses as a percentage of net sales was primarily due to
reduced sales support  staffing  partially  offset by increased  media and media
production expenses.

GENERAL AND ADMINISTRATIVE
General and  administrative  expenses  decreased  17.9% to $18.3 million for the
nine months  ended  September  29,  2001 from $22.3  million for the nine months
ended  September  30, 2000,  and  decreased as a percentage of net sales to 9.5%
from 10.8% for the  comparable  prior year  period.  The decrease in general and
administrative  expenses was  primarily due to staffing  reductions  and reduced
occupancy  expense resulting from the consolidation of our two corporate offices
and severance costs associated with a reduction in force in 2000.



                                       13


OTHER INCOME (EXPENSE), NET
Other  income  (expense)  changed  $964,000 to  approximately  $755,000 in other
expense  for the nine months  ended  September  29, 2001 from  $209,000 in other
income for the nine months  ended  September  30,  2000.  The decrease is due to
interest  expense from  long-term  debt and lower average cash levels  affecting
interest income in 2001.

INCOME TAX EXPENSE (BENEFIT)
Income tax expense  increased $6.8 million to $115,000 for the nine months ended
September  29,  2001  from a $6.7  million  benefit  for the nine  months  ended
September 30, 2000 due to not  recognizing  an income tax benefit from operating
losses in the nine months ended September 29, 2001.

LIQUIDITY AND CAPITAL RESOURCES

Our primary source of liquidity has been the sale of securities. Our most recent
source of capital has been from the completion of our $11.0 million  convertible
debt offering in June 2001 and $5.0 million  senior  secured term debt financing
completed in September  2001. In addition,  we generated cash from operations in
the third quarter of 2001.

Net cash used in operating  activities  for the nine months ended  September 29,
2001 was  approximately  $1.4  million and  consisted  primarily of the net loss
adjusted  for  non-cash  expenses and  decreases  in accrued  sales  returns and
accrued  warranty  costs,  partially  offset by  decreases  in  inventories  and
accounts  receivable  and  increases  in  accounts  payable.  Net  cash  used in
operating   activities  for  the  nine  months  ended  September  30,  2000  was
approximately $5.6 million and consisted  primarily of the net loss adjusted for
non-cash  expenses and  increases in inventory  and prepaid  expenses  partially
offset by increases in accounts payable and receipt of an income tax refund.

Net cash provided by investing activities was approximately $32,000 for the nine
months ended September 29, 2001 and $816,000 for the nine months ended September
30, 2000.  Investing activities consisted primarily of purchases of property and
equipment for new retail stores and information  technology  system  development
costs in 2001 and  purchases of property and  equipment  for new retail  stores,
information technology systems and manufacturing  facilities in 2000. In 2001 we
liquidated  $4.0  million  of  marketable   securities  to  support   continuing
operations, while in 2000 we liquidated $10.6 million.

Net cash provided by financing  activities was  approximately  $15.3 million for
the nine months  ended  September  29,  2001 which  consisted  primarily  of net
proceeds from issuance of long-term  debt and $486,000 for the nine months ended
September 30, 2000 from the issuance of common stock.

Financial  instruments that potentially subject the Company to concentrations of
credit risk  consist  principally  of  investments.  The  counterparties  to the
agreements consist of government agencies and various major corporations of high
credit  standing.  The Company  does not believe  there is  significant  risk of
non-performance by these counterparties because the Company limits the amount of
credit exposure to any one financial institution and any one type of investment.

The  Company had  negative  working  capital of  approximately  $6.2  million at
September  29, 2001,  and $12.4  million at December  30, 2000.  The Company has
incurred  negative cash flows and has incurred  pretax losses from operations of
$26.0  million for the year ended  December  30, 2000.  Based on these  factors,
among  others,  the Company's  auditors  have included an emphasis  paragraph in
their  opinion  regarding  the  Company's  fiscal 2000  financial  statements to
express  substantial  doubt about the  Company's  ability to continue as a going
concern.  As a result of the  completion  of $16.0  million  of  long-term  debt
financing  during  June and  September  of 2001 and  improvements  in  operating
results,  we believe the  Company has  adequate  capital and  liquidity  to meet
near-term and long-term operating needs.

ITEM 3.  QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK

During the nine months ended  September 29, 2001, the Company issued $11 million
in  principal  amount of senior  secured  notes that bear  interest at 8% and $5
million  of senior  secured  notes  that  bear  interest  at 12%.  Both of these
instruments bear interest at a fixed rate over the life of the instruments.  The
Company does not believe it has significant exposure to interest rate risk.


                                       14


PART II: OTHER INFORMATION

ITEM 1.  LEGAL PROCEEDINGS

In June of 1999,  the Company and certain of its former  officers and  directors
were named as defendants in a class action lawsuit filed in U.S.  District Court
in Minnesota.  The suit,  filed on behalf of purchasers of the Company's  common
stock  between  December 4, 1998 and June 7, 1999,  alleges that the Company and
the named former  directors  and officers  failed to disclose or  misrepresented
certain  information  concerning the Company in violation of federal  securities
laws. In March of 2000, the same  defendants  were named in another class action
lawsuit asserting factual  allegations  identical to the first suit.  Neither of
the suits  specified  an amount of  damages  claimed.  The U.S.  District  Court
consolidated the two class actions in July of 2000.

In September of 2001, the consolidated  case was certified to proceed as a class
action on behalf of  purchasers  of the  Company's  common stock issued under or
traceable to the Company's initial public offering  prospectus dated December 4,
1998 and purchasers of the Company's  common stock in the open market during the
period from December 4, 1998 through June 7, 1999.

The Company  believes  that the suit is without  merit and intends to vigorously
defend the claims. Discovery has begun.

We have agreed to indemnify the individual  defendants and to advance reasonable
expenses  of  defense  of the  litigation  to the  individual  defendants  under
applicable Minnesota corporate law. To date, we have paid an aggregate of $4,591
to the law firm of Briggs & Morgan on behalf of defendant H. Robert Hawthorne.

We are involved in other various claims, legal actions,  sales tax disputes, and
other complaints  arising in the ordinary course of business.  In the opinion of
management,  any losses that may occur from these other  matters are  adequately
covered  by  insurance  or  are  provided  for  in  the  consolidated  financial
statements  and the  ultimate  outcome of these  other  matters  will not have a
material effect on the consolidated  financial position or results of operations
of the Company.

ITEM 2.  CHANGES IN SECURITIES AND USE OF PROCEEDS

         Not applicable.

ITEM 3.  DEFAULTS UPON SENIOR SECURITIES

         Not applicable.

ITEM 4.  SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS

         Our  Annual  Meeting of  Shareholders  was held on July 17,  2001.  The
         following  individuals  were elected at the Annual Meeting as Directors
         of the Company to serve for terms of three  years  expiring at the 2004
         Annual Meeting of  Shareholders  or until their  successors are elected
         and  qualified.  Shares  voted in favor of these  Directors  and shares
         withheld were as follows:

         Thomas J. Albani
                              Shares For                   16,228,041
                              Shares Withheld                 684,428

         David T. Kollat
                              Shares For                   16,228,295
                              Shares Withheld                 684,174

         William R. McLaughlin
                              Shares For                   16,333,548
                              Shares Withheld                 578,921



                                       15


         In addition to the  Directors  named above,  the  following  Directors'
         terms  continued after the Annual Meeting and will expire at the Annual
         Meeting of Shareholders in the year indicated below:

                              Name                          Term Expires
                              ----                          ------------
                              Christopher P. Kirchen            2002
                              Jean-Michel Valette               2002
                              Patrick A. Hopf                   2003
                              Ervin R. Shames                   2003

         Shareholders  approved  the  granting of full voting  rights to The St.
         Paul Companies,  Inc. and its affiliates  related to the acquisition of
         shares of common stock of the Company under the Minnesota Control Share
         Acquisition Act, with shares voted as follows:

                              Shares For                   12,754,345
                              Shares Withheld                 734,518
                              Shares Abstaining                 8,459
                              Broker Non-Vote               3,415,147

               Vote results excluding interested parties were as follows:

                              Shares For                    6,590,999
                              Shares Withheld                 734,518
                              Shares Abstaining                 8,459
                              Broker Non-Vote               3,415,147

         Shareholders approved the issuance by the Company of its Senior Secured
         Convertible  Notes  in  the  aggregate  principal  amount  of up to $12
         million  together  with  warrants  to purchase  up to an  aggregate  of
         4,800,000  shares  of the  common  stock of the  Company  in a  private
         placement, with shares voted as follows:

                              Shares For                   12,872,325
                              Shares Withheld                 619,032
                              Shares Abstaining                 5,965
                              Broker Non-Vote               3,415,147

         Shareholders   approved  an  amendment  of  the  Company's  1997  Stock
         Incentive  Plan to  increase  the  number of  shares  of  common  stock
         reserved  for  issuance by 3,000,000  shares from  3,500,000  shares to
         6,500,000 shares, with shares voted as follows:

                              Shares For                   12,563,083
                              Shares Withheld                 926,237
                              Shares Abstaining                 8,002
                              Broker Non-Vote               3,415,147

         Shareholders approved an amendment of the Company's 1999 Employee Stock
         Purchase Plan to increase the number of shares of common stock reserved
         for  issuance  by  500,000  shares  from  500,000  shares to a total of
         1,000,000 shares, with shares voted as follows:

                              Shares For                   13,273,074
                              Shares Withheld                 220,596
                              Shares Abstaining                 3,652
                              Broker Non-Vote               3,415,147




                                       16


         Shareholders approved the material terms of the performance goals under
         the Company's  Executive and Key Employee  Incentive  Plan, with shares
         voted as follows:

                              Shares For                   13,258,241
                              Shares Withheld                 229,758
                              Shares Abstaining                 9,323
                              Broker Non-Vote               3,415,147

         Shareholders  ratified  the  appointment  of KPMG LLP as the  Company's
         independent  auditor for the fiscal year ending December 29, 2001, with
         shares voted as follows:

                              Shares For                   16,860,443
                              Shares Withheld                  48,302
                              Shares Abstaining                 3,724

ITEM 5.  OTHER INFORMATION

         Not applicable.

ITEM 6.  EXHIBITS AND REPORTS ON FORM 8-K

     (a) EXHIBITS.

      EXHIBIT
      NUMBER        DESCRIPTION
     ---------     -------------
       10.1         Loan Agreement  dated September 28, 2001 by and among Select
                    Comfort  Corporation,  Select  Comfort  Retail  Corporation,
                    Select  Comfort  Direct   Corporation,   Select  Comfort  SC
                    Corporation,  Direct Call Centers,  Inc.,  selectcomfort.com
                    corporation and Medallion Capital, Inc.

       10.2         Promissory Note issued to Medallion Capital,  Inc. under the
                    Loan Agreement of September 28, 2001.

       10.3         Common Stock Purchase  Warrant issued to Medallion  Capital,
                    Inc. under the Loan Agreement of September 28, 2001.

       10.4         Security  Agreement  dated  September  28, 2001 by and among
                    Select   Comfort   Corporation,    Select   Comfort   Retail
                    Corporation,   Select  Comfort  Direct  Corporation,  Select
                    Comfort  SC   Corporation,   Direct  Call   Centers,   Inc.,
                    selectcomfort.com corporation and Medallion Capital, Inc.

       10.5         Patent and Trademark  Security Agreement dated September 28,
                    2001 by and among Select Comfort Corporation, Select Comfort
                    Retail  Corporation,   Select  Comfort  Direct  Corporation,
                    Select Comfort SC  Corporation,  Direct Call Centers,  Inc.,
                    selectcomfort.com corporation and Medallion Capital, Inc.

       10.6         Subordination  Agreement  dated  September  28,  2001 by and
                    among Select  Comfort  Corporation,  each of its  subsidiary
                    corporations,  Medallion Capital,  Inc. and the Subordinated
                    Lenders named therein.



                                       17


     (b) REPORTS ON FORM 8-K

          During the quarter ended  September 29, 2001,  the Company filed three
          Current Reports on Form 8-K. The Reports consisted of the following:

          (i)  Current  Report  filed  July  16,  2001, announcing  comments on
               unaudited results for the second quarter ended June 30, 2001.

          (ii) Current  Report  filed  October 9, 2001,  announcing  securing of
               additional financing.

          (iii)Current  Report filed  October 16, 2001,  announcing  comments on
               unaudited results for the third quarter ended September 29, 2001.




                                       18


                                   SIGNATURES

Pursuant to the  requirements  of the  Securities  and Exchange Act of 1934, the
Registrant  has duly  caused  this  report  to be  signed  on its  behalf by the
undersigned thereunto duly authorized.


                                    SELECT COMFORT CORPORATION



                                    /s/ William R. McLaughlin
                                    -------------------------------------------
November 9, 2001                    William R. McLaughlin
                                    President and Chief Executive Officer
                                    (principal executive officer)




                                    /s/ James C. Raabe
                                    -------------------------------------------
                                    James C. Raabe
                                    Chief Financial Officer
                                    (principal financial and accounting officer)




                                       19


                                  EXHIBIT INDEX


   EXHIBIT NUMBER                 DESCRIPTION                             LOCATION
   --------------    -------------------------------------    -------------------------------
                                                         
       10.1           Loan Agreement dated September 28,       Filed herewith electronically
                      2001 by and among Select Comfort
                      Corporation, Select Comfort Retail
                      Corporation, Select Comfort Direct
                      Corporation, Select Comfort SC
                      Corporation, Direct Call Centers,
                      Inc., selectcomfort.com corporation
                      and Medallion Capital, Inc.

       10.2           Promissory Note issued to Medallion      Filed herewith electronically
                      Capital, Inc. under the Loan
                      Agreement of September 28, 2001.

       10.3           Common Stock Purchase Warrant            Filed herewith electronically
                      issued to Medallion Capital, Inc.
                      under the Loan Agreement of
                      September 28, 2001.

       10.4           Security Agreement dated September       Filed herewith electronically
                      28, 2001 by and among Select
                      Comfort Corporation, Select Comfort
                      Retail Corporation, Select Comfort
                      Direct Corporation, Select Comfort
                      SC Corporation, Direct Call
                      Centers, Inc., selectcomfort.com
                      corporation and Medallion Capital,
                      Inc.

       10.5           Patent and Trademark Security            Filed herewith electronically
                      Agreement dated September 28, 2001
                      by and among Select Comfort
                      Corporation, Select Comfort Retail
                      Corporation, Select Comfort Direct
                      Corporation, Select Comfort SC
                      Corporation, Direct Call Centers,
                      Inc., selectcomfort.com corporation
                      and Medallion Capital, Inc.

       10.6          Subordination Agreement dated             Filed herewith electronically
                     September 28, 2001 by and among Select
                     Comfort Corporation, each of its
                     subsidiary corporations, Medallion
                     Capital, Inc. and the Subordinated
                     Lenders named therein.




                                       20