Via Messenger

July 23, 2003

Mr. Scott F. Peterson
6020 Whitney Circle
Shorewood, MN 55331

Dear Scott:

Pursuant to our discussions and  correspondence,  it is with great pleasure that
we extend you the following offer to join Select Comfort Corporation:

Position:           Senior Vice President, Human Resources

Start Date:         August 18, 2003

Salary:             $188,000

Bonus Eligibility:  In  accordance  with the terms of the  management  incentive
                    plan in place for 2003,  you will be  eligible  for a target
                    bonus  of 55% of the  base  salary  actually  paid to you in
                    2003.  The  actual  bonus  amount  payable is  dependent  on
                    Company performance versus plan.

Stock Options:      Subject to final approval of our Compensation  Committee, we
                    would grant you options to  purchase  100,000  shares of our
                    common  stock,  of which  75,000  will vest in equal  annual
                    increments  over three years of employment,  and 25,000 will
                    vest upon the  earlier  of such time as the stock  price has
                    exceeded  $34 per share for 30  consecutive  trading days or
                    completion of 5 years of  employment.  The exercise price of
                    the stock  options  will be the  average of the high and low
                    trading prices of the Company's  common stock on the date of
                    grant of the  options,  which  will be on or near your first
                    day of employment.

Severance:          If your  employment is terminated by the Company  within one
                    (1) year following a change in control of the Company, or if
                    you are subject at any time to a termination  without cause,
                    upon  the


                    termination of your employment under such circumstances, and
                    subject to the  execution  and  delivery to the Company of a
                    standard release of claims,  you will be entitled to receive
                    one (1) year's base salary as  severance  compensation,  and
                    the  portion of the stock  options  referred  to above which
                    have not previously been vested,  will vest  immediately and
                    remain  exercisable  for a period not to exceed  ninety (90)
                    days following  termination  of employment.  At your option,
                    the severance  compensation  described above will be payable
                    (a) over a period of one (1) year  following  termination of
                    employment in accordance  with the Company's  normal payroll
                    schedule, or (b) in a lump sum equal to the present value of
                    such stream of payments  discounted at a capitalization rate
                    of 10%.

                    In addition,  if such termination  occurs more than half-way
                    through a fiscal  year of the  Company,  and  subject to the
                    execution and delivery to the Company of a standard  release
                    of  claims,  you  will be  entitled  to  receive  a pro rata
                    portion of any bonus payment that is  ultimately  earned for
                    such fiscal  year,  payable at the time such bonus  payments
                    are paid to other eligible employees.

Benefits:           You will be eligible for the standard benefits applicable to
                    director level and above employees.  Please see the attached
                    summary for a  description  of these  benefits.  You will be
                    entitled  to a minimum  of four (4)  weeks of paid  vacation
                    annually.

Transition Specific:We will provide you with a sign-on  bonus payment of $12,000
                    within two weeks of your start date, and this amount will be
                    deducted  from the year-end  bonus amount  payable under the
                    management incentive plan described above.

                    You  will be  entitled  to full  participation,  on the same
                    basis as other  members of the Senior  Management  team,  in
                    2004 salary review and long-term incentive programs.

                    Per our plans,  you will be eligible for coverage  under our
                    medical  and  dental  plans as of the first day of the first
                    full calendar month following 30 days of employment.

We understand  that prior to joining our team, you would like to spend time with
the direct  reports in the key  functional  areas of the HR group.  We will work
with you to arrange  these  meetings  at  mutually  convenient  times as soon as
practical.

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You should  understand  that this  letter  does not  constitute  a  contract  of
employment,  nor is it to be construed as a guarantee of  continuing  employment
for any period of time. Employment with Select Comfort is "at will."

Employment  with  Select  Comfort  would be  conditioned  upon your  signing our
standard form of Employee Inventions, Confidentiality and Non-Compete Agreement.

We are very excited about your joining our management team.

Please contact me at (763) 551-7007 with any questions you may have.

Sincerely,

/s/ William R. McLaughlin

William R. McLaughlin
President & CEO

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