EXHIBIT 99.1

FOR IMMEDIATE RELEASE                    CONTACT:  Ann Folkman (763) 551-7496
                                                   Select Comfort Corporation
                                                   ann.folkman@selectcomfort.com

                       SELECT COMFORT CORPORATION APPOINTS
                     BRENDA LAUDERBACK TO BOARD OF DIRECTORS

    MINNEAPOLIS,  MINN.  (March 3, 2004) - Select Comfort  Corporation  (NASDAQ:
SCSS), the nation's leading bed retailer and creator of the Sleep Number(R) bed,
today  announced  that it has  expanded its board of directors tO 10 members and
appointed Brenda Lauderback to serve on the board effective February 27, 2004.

    Lauderback  will also  serve as a member  of the  Corporate  Governance  and
Nominating Committee of the board of directors.

    Lauderback  is a member  of the  boards  of  directors  of  Irwin  Financial
Corporation, Big Lots Corporation,  Louisiana-Pacific  Corporation and Wolverine
World Wide,  Inc. She was formerly  group  president of wholesale and retail for
Nine West Group in White Plains,  New York. She also held a number of management
positions at Target  Corporation  including vice  president/general  merchandise
manager.

    "Brenda  Lauderback  is a  highly  accomplished  leader  in the  retail  and
consumer  products industry and her expertise and leadership will be valuable in
helping to guide Select  Comfort's  profitable  growth,"  said Bill  McLaughlin,
Select Comfort president and chief executive officer.

    Lauderback has received a number of honors  including an Alumni  Achievement
Award from Robert Morris University,  the Career Women of Achievement Award from
the YMCA of Cincinnati,  the Femmy Award from the Under Fashions Club, the Bragg
Award for  Outstanding  Achievement  from the Black Retail  Action Group and the
Pinto Project Award from the Ford Foundation. She has served as president of the
Minneapolis-St.  Paul Chapter of Links, and has served on the advisory board for
the Rosie  O'Donnell All Kids  Foundation and the board of trustees for the Hord
Foundation.

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    Lauderback  holds a bachelor  of science  degree in  marketing  from  Robert
Morris University in Pittsburgh, Penn.

ABOUT SELECT COMFORT
    Founded in 1987,  Select  Comfort  Corporation  is the nation's  leading bed
retailer(1),  holding 26 U.S.  issued or pending  patents  for its  personalized
sleep  products.  The  company  designs,  manufactures  and  markets  a line  of
adjustable-firmness  mattresses featuring  air-chamber  technology,  branded the
Sleep  Number(R)  bed,  as well as  foundations  and sleep  accessories.  Select
Comfort's  products are sold through its 347 retail stores  located  nationwide,
including 13 leased  departments in Bed Bath & Beyond stores;  through  selected
bedding retailers;  through its national direct marketing operations; and on the
Internet at www.selectcomfort.com.
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(1)     TOP 25 BEDDING RETAILERS, FURNITURE TODAY, MAY 26, 2003


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