UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549

                                    FORM 10-Q


             QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(D) OF THE
                        SECURITIES EXCHANGE ACT OF 1934


                  For the Quarterly Period Ended April 3, 2004


                           COMMISSION FILE NO. 0-25121

                              --------------------



                           SELECT COMFORT CORPORATION
             (Exact name of registrant as specified in its charter)


                    MINNESOTA                                    41-1597886
         (State or other jurisdiction of                      (I.R.S. Employer
         incorporation or organization)                      Identification No.)

             6105 TRENTON LANE NORTH
             MINNEAPOLIS, MINNESOTA                                     55442
    (Address of principal executive offices)                          (Zip code)

       Registrant's telephone number, including area code: (763) 551-7000


     Indicate  by check mark  whether the  Registrant  (1) has filed all reports
required to be filed by Section 13 or 15(d) of the  Securities  Exchange  Act of
1934  during  the  preceding  12 months  (or for such  shorter  period  that the
Registrant was required to file such reports),  and (2) has been subject to such
filing requirements for the past 90 days. YES[X] NO[ ]

Indicate  by check mark  whether  the  Registrant  is an  accelerated  filer (as
defined in Rule 12b-2 of the Act).
YES[X]   NO[ ]

As of April 3, 2004,  36,393,690  shares of Common Stock of the Registrant  were
outstanding.





                           SELECT COMFORT CORPORATION
                                AND SUBSIDIARIES



                                      INDEX


                                                                        Page No.
                                                                        --------

PART I: FINANCIAL INFORMATION

Item 1.  Financial Statements

         Consolidated Balance Sheets
         April 3, 2004 and January 3, 2004...................................  3

         Consolidated Statements of Operations
         for the Three Months ended
         April 3, 2004 and March 29, 2003....................................  4

         Consolidated Statements of Cash Flows
         for the Three Months ended
         April 3, 2004 and March 29, 2003....................................  5

         Notes to Consolidated Financial Statements..........................  6

Item 2.  Management's Discussion and Analysis of
         Financial Condition and Results of Operations.......................  9

Item 3.  Quantitative and Qualitative Disclosures about Market Risk.......... 15

Item 4.  Disclosure Controls and Procedures.................................. 15

PART II: OTHER INFORMATION

Item 1.    Legal Proceedings................................................. 16

Item 2.    Changes in Securities and Use of Proceeds......................... 16

Item 3.    Defaults Upon Senior Securities................................... 16

Item 4.    Submission of Matters to a Vote of Security Holders............... 16

Item 5.    Other Information................................................. 17

Item 6.    Exhibits and Reports on Form 8-K.................................. 17






PART I: FINANCIAL INFORMATION

ITEM 1. FINANCIAL STATEMENTS

                   SELECT COMFORT CORPORATION AND SUBSIDIARIES

                           CONSOLIDATED BALANCE SHEETS
               (IN THOUSANDS, EXCEPT SHARE AND PER SHARE AMOUNTS)


                                                                   (UNAUDITED)
                                                                     APRIL 3,      JANUARY 3,
                                                                       2004           2004
                                                                   -------------  --------------
                                                                            
                              ASSETS
Current assets:
   Cash and cash equivalents                                          $ 32,155       $ 24,725
   Marketable securities - current (note 2)                              7,674         49,322
   Accounts receivable, net of allowance for doubtful
     accounts of $742 and $619                                          10,926          6,823
   Inventories (note 3)                                                 12,803         12,381
   Prepaid expenses                                                      6,942          5,244
   Deferred tax assets                                                   7,014          6,039
                                                                   -------------  --------------
       Total current assets                                             77,514        104,534

Marketable securities - non-current (note 2)                            44,305          1,071
Property and equipment, net                                             38,155         36,134
Deferred tax assets                                                      5,937          5,620
Other assets                                                             3,686          3,343
                                                                   -------------  --------------
       Total assets                                                   $169,597       $150,702
                                                                   =============  ==============

               LIABILITIES AND SHAREHOLDERS' EQUITY
Current liabilities:
   Accounts payable                                                   $ 21,852       $ 14,773
   Consumer prepayments                                                  7,459          5,970
   Accruals:
    Sales returns                                                        4,481          3,469
    Compensation and benefits                                           12,165         16,579
    Taxes and withholding                                                4,820          3,661
    Other                                                                5,303          6,110
                                                                   -------------  --------------
       Total current liabilities                                        56,080         50,562

Accrued warranty costs                                                   2,265          2,557
Other liabilities                                                        5,028          4,821
                                                                   -------------  --------------
       Total liabilities                                                63,373         57,940
                                                                   -------------  --------------
Shareholders' equity (notes 4 and 5):
   Undesignated preferred stock; 5,000,000 shares authorized,
     no shares issued and outstanding                                        -              -
   Common stock, $.01 par value; 95,000,000 shares authorized,
     36,393,690 and 35,769,606 shares issued and outstanding,              364            358
     respectively
   Additional paid-in capital                                          111,375        104,085
   Unearned compensation                                                (2,086)          (877)
   Accumulated deficit                                                  (3,429)       (10,804)
                                                                   -------------  --------------
       Total shareholders' equity                                      106,224         92,762
                                                                   -------------  --------------
       Total liabilities and shareholders' equity                     $169,597       $150,702
                                                                   =============  ==============



                 See accompanying notes to consolidated financial statements.


                                       3




                   SELECT COMFORT CORPORATION AND SUBSIDIARIES

                      CONSOLIDATED STATEMENTS OF OPERATIONS
                    (IN THOUSANDS, EXCEPT PER SHARE AMOUNTS)
                                   (UNAUDITED)





                                               THREE MONTHS ENDED
                                           ----------------------------
                                             APRIL 3,      MARCH 29,
                                               2004           2003
                                           -------------  -------------
                                                    

Net sales                                    $139,963       $101,958
Cost of sales                                  53,929         38,057
                                           -------------  -------------
   Gross profit                                86,034         63,901
                                           -------------  -------------
Operating expenses:
   Sales and marketing                         63,720         48,917
   General and administrative                  10,634          8,301
   Store closings and asset impairments             -             74
                                           -------------  -------------
       Total operating expenses                74,354         57,292
                                           -------------  -------------
Operating income                               11,680          6,609
                                           -------------  -------------
Other income (expense):
   Interest income                                312            113
   Interest expense                                 -            (88)
   Other, net                                       -             24
                                           -------------  -------------
       Other income (expense), net                312             49
                                           -------------  -------------
Income before income taxes                     11,992          6,658
Income tax expense                              4,617          2,530
                                           -------------  -------------
Net income                                   $  7,375       $  4,128
                                           =============  =============

Net income per share (note 4) - basic        $   0.20       $   0.13
                                           =============  =============
Weighted average shares - basic                36,060         30,880
                                           =============  =============

Net income per share (note 4) - diluted      $   0.18       $   0.11
                                           =============  =============
Weighted average shares - diluted              39,990         37,173
                                           =============  =============



          See accompanying notes to consolidated financial statements.



                                       4


                   SELECT COMFORT CORPORATION AND SUBSIDIARIES

                      CONSOLIDATED STATEMENTS OF CASH FLOWS
                                 (IN THOUSANDS)
                                   (UNAUDITED)



                                                                  THREE MONTHS ENDED
                                                             -----------------------------
                                                               APRIL 3,       MARCH 29,
                                                                 2004           2003
                                                             -------------- --------------
                                                                   
Cash flows from operating activities:
 Net income                                                     $ 7,375        $ 4,128
 Adjustments to reconcile net income to net cash
   provided by operating activities:
   Depreciation and amortization                                  3,430          2,426
   Amortization of debt discount and deferred finance fees            -             86
   Non-cash compensation                                             71              -
   Loss on disposal of assets and impaired assets                     -             74
   Deferred tax (benefit) expense                                (1,292)         2,298
   Change in operating assets and liabilities:
    Accounts receivable, net                                     (4,103)            55
    Inventories                                                    (422)          (365)
    Prepaid expenses                                             (1,698)          (399)
    Other assets                                                   (352)            29
    Accounts payable                                              7,079          4,825
    Accrued sales returns                                         1,012            115
    Accrued compensation and benefits                            (4,414)        (5,698)
    Accrued taxes and withholding                                 3,997            141
    Consumer prepayments                                          1,489          3,377
    Other accruals and liabilities                                 (892)          (167)
                                                             -------------- --------------
     Net cash provided by operating activities                   11,280         10,925
                                                             -------------- --------------
Cash flows from investing activities:
 Purchases of property and equipment                             (5,442)        (4,740)
 Investments in marketable securities                           (43,192)       (17,803)
 Proceeds from maturity of marketable securities                 41,606         12,317
                                                             -------------- --------------
      Net cash used in investing activities                      (7,028)       (10,226)
                                                             -------------- --------------
Cash flows from financing activities:
 Principal payments on debt                                           -            (10)
 Repurchase of common stock                                        (240)        (1,834)
 Proceeds from issuance of common stock                           3,418            521
                                                             -------------- --------------
      Net cash provided by (used in) financing activities         3,178         (1,323)
                                                             -------------- --------------

Increase (decrease) in cash and cash equivalents                  7,430           (624)
Cash and cash equivalents, at beginning of period                24,725         27,176
                                                             -------------- --------------
Cash and cash equivalents, at end of period                     $32,155        $26,552
                                                             ============== ==============



          See accompanying notes to consolidated financial statements.



                                       5



                   SELECT COMFORT CORPORATION AND SUBSIDIARIES
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

(1)  BASIS OF FINANCIAL STATEMENT PRESENTATION

The consolidated financial statements for the three months ended April 3, 2004
of Select Comfort Corporation and subsidiaries ("Select Comfort" or the
"Company"), have been prepared by the Company, without audit, pursuant to the
rules and regulations of the Securities and Exchange Commission and reflect, in
the opinion of management, all normal recurring adjustments necessary to present
fairly the financial position of the Company as of April 3, 2004 and January 3,
2004 and the results of operations and cash flows for the periods presented.

Certain information and footnote disclosures normally included in financial
statements prepared in accordance with accounting principles generally accepted
in the United States of America have been condensed or omitted pursuant to such
rules and regulations, although management believes the disclosures are adequate
to make the information presented not misleading. These consolidated financial
statements should be read in conjunction with the Company's most recent audited
consolidated financial statements and related notes included in the Company's
Annual Report to Shareholders and its Form 10-K for the fiscal year ended
January 3, 2004. Operating results for the Company on a quarterly basis may not
be indicative of operating results for the full year.

No additional new accounting pronouncements have been issued that are expected
to have a material effect on the Company's financial results.

(2)  MARKETABLE SECURITIES

The Company invests its cash in highly liquid debt instruments issued by the US
government and related agencies, municipalities and in corporate notes and
commercial paper issued by companies with investment grade ratings. The
Company's investments have an original maturity of up to 37 months with an
average time to maturity of 18 months as of April 3, 2004. Investments with an
original maturity of greater than 90 days are classified as marketable
securities. Marketable securities with a remaining maturity of greater than one
year are classified as long-term. The Company's marketable securities are
classified as held-to-maturity and are carried at amortized cost. Marketable
securities held at April 3, 2004 carried an amortized cost of $52.0 million and
a fair value of $51.9 million.

(3)  INVENTORIES

Inventories consist of the following (in thousands):

                                                  APRIL 3,      JANUARY 3,
                                                    2004           2004
                                                -------------- --------------

Raw materials                                       $  3,513       $  3,715
Work in progress                                          98            123
Finished goods                                         9,192          8,543
                                                -------------- --------------
                                                     $12,803        $12,381
                                                ============== ==============



                                       6

                  SELECT COMFORT CORPORATION AND SUBSIDIARIES
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS



 (4)  NET INCOME PER COMMON SHARE

The following computations reconcile reported net income with net income
available to common shareholders per share-basic and diluted (in thousands,
except per share amounts):


                                                       THREE MONTHS ENDED
                                                 -------------------------------
                                                            WEIGHTED
            APRIL 3, 2004                           NET     AVERAGE   PER SHARE
            -------------                         INCOME     SHARES    AMOUNT
                                                 ---------- --------- ----------
                                                             

Net income                                        $ 7,375
                                                 ----------

BASIC EPS
Net income available to common shareholders         7,375    36,060     $ 0.20
                                                                      ==========

EFFECT OF DILUTIVE SECURITIES
   Options                                              -     2,545
   Common stock warrants                                -     1,385
                                                 ---------- ---------

DILUTED EPS
Net income available to common shareholders
   plus assumed conversions                       $ 7,375    39,990     $ 0.18
                                                 ========== ========= ==========



                                                       THREE MONTHS ENDED
                                                 -------------------------------
                                                            WEIGHTED
            MARCH 29, 2003                          NET     AVERAGE   PER SHARE
            --------------                        INCOME     SHARES    AMOUNT
                                                 ---------- --------- ----------
                                                             
Net income                                        $ 4,128
                                                 ---------

BASIC EPS
Net income available to common shareholders         4,128     30,880    $ 0.13
                                                                      ==========

EFFECT OF DILUTIVE SECURITIES
   Options                                             -      2,932
   Common stock warrants                               -      2,634
   Convertible debt                                   54        727
                                                ---------- ---------

DILUTED EPS
Net income available to common shareholders
   plus assumed conversions                      $ 4,182     37,173     $ 0.11
                                                ========== ========== ==========


Additional potentially dilutive securities totaling 51,000 and 708,000 for the
three-month periods ended April 3, 2004 and March 29, 2003, respectively, have
been excluded from diluted EPS because these securities' exercise price was
greater than the average market price of the Company's common shares.

(5)  STOCK AND STOCK OPTION INCENTIVES

The Company uses the intrinsic value method of accounting for stock options.
Under this method no compensation cost has been recognized in the consolidated
financial statements for employee stock option grants or the discount feature of
the Company's employee stock purchase plan.



                                       7

                  SELECT COMFORT CORPORATION AND SUBSIDIARIES
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS



Had the Company determined compensation cost based on the fair value at the
grant date for its stock options and employee stock purchase plan under an
alternative accounting method, the Company's net income would have been adjusted
as outlined below (in thousands, except per share amounts):


                                                               THREE MONTHS ENDED
                                                           ---------------------------
                                                             APRIL 3,     MARCH 29,
                                                              2004          2003
                                                           ---------------------------
                                                                   
Net income, as reported                                     $ 7,375       $  4,128
Deduct: Total stock-based employee compensation
expense determined under fair value based method
for all awards, net of related tax effects                     (674)          (630)
                                                           ---------------------------
Pro forma net income                                        $ 6,701       $  3,498
                                                           ===========================
Income per share
        Basic - as reported                                    0.20          0.13
        Basic - pro forma                                      0.19          0.11

        Diluted - as reported                                  0.18          0.11
        Diluted - pro forma                                    0.17          0.10


The fair value of each option grant is estimated on the date of grant using the
Black-Scholes option pricing model with the following weighted average
assumptions:


                                                                  THREE MONTHS ENDED
                                                            ------------------------------
                                                               APRIL 3,      MARCH 29,
                                                                2004           2003
                                                            ------------------------------
                                                                        
        Expected dividend yield.............................      0%             0%
        Expected stock price volatility.....................     55%            90%
        Risk-free interest rate.............................    2.0%           2.0%
        Expected life in years..............................    3.6            3.6
        Weighted-average fair value at grant date...........  $10.45          $5.66


The Company issued  restricted stock awards to certain  employees in conjunction
with its  stock-based  compensation  plan.  The shares vest between five and ten
years from the date of  issuance  based on  continued  employment.  Compensation
expense  related to  restricted  stock  awards is based upon the market price at
date of grant and is charged to earnings on a straight-line basis over the
vesting period.  153,500 shares of restricted stock were outstanding as of April
3, 2004. Total  compensation  expense for the period ended April 3, 2004 related
to restricted stock was $71,000.  There was no related  compensation expense for
the period ended March 29, 2003.

(6)  LITIGATION

On August 13, 2003, a lawsuit was filed against the Company in Superior Court of
the State of California, County of Ventura. The suit was subsequently amended on
September 18, 2003. This suit was filed by two former store managers alleging
misclassification of employment position and seeking class certification. The
complaint seeks judgment for unpaid overtime compensation alleged to exceed
$1,000,000, together with related penalties, restitution, attorneys' fees and
costs. We are investigating the allegations in the complaint and intend to
vigorously defend this litigation. As this case is in the early stages of
discovery, the financial impact to the Company, if any, cannot be predicted.

The Company is involved in various other claims and legal actions arising in the
ordinary course of business. In the opinion of management, any losses that may
occur from these other matters are adequately covered by insurance or are
provided for in the consolidated financial statements and the ultimate outcome
of these other matters will not have a material effect on the consolidated
financial position or results of operations of the Company.


                                       8





ITEM 2. MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS
OF OPERATIONS

THE FOLLOWING  DISCUSSION AND ANALYSIS  SHOULD BE READ IN  CONJUNCTION  WITH THE
CONSOLIDATED  FINANCIAL  STATEMENTS AND THE NOTES THERETO INCLUDED HEREIN.  THIS
QUARTERLY  REPORT ON FORM 10-Q CONTAINS  FORWARD-LOOKING  STATEMENTS  WITHIN THE
MEANING  OF THE  PRIVATE  SECURITIES  LITIGATION  REFORM  ACT OF  1995.  YOU CAN
IDENTIFY FORWARD-LOOKING  STATEMENTS BY THOSE THAT ARE NOT HISTORICAL IN NATURE,
PARTICULARLY  THOSE  THAT  USE  TERMINOLOGY  SUCH AS  "MAY,"  "WILL,"  "SHOULD,"
"EXPECTS,"  "ANTICIPATES,"  "CONTEMPLATES,"  "ESTIMATES,"  "BELIEVES,"  "PLANS,"
"PROJECTS,"  "PREDICTS,"  "POTENTIAL"  OR "CONTINUE" OR THE NEGATIVE OF THESE OR
SIMILAR TERMS. THESE STATEMENTS ARE SUBJECT TO CERTAIN RISKS AND UNCERTAINTIES
THAT  COULD  CAUSE  ACTUAL  RESULTS  TO  DIFFER  MATERIALLY  FROM THE  COMPANY'S
HISTORICAL  EXPERIENCE AND ITS PRESENT  EXPECTATIONS OR  PROJECTIONS.  IMPORTANT
FACTORS KNOWN TO SELECT COMFORT THAT COULD CAUSE SUCH MATERIAL  DIFFERENCES  ARE
IDENTIFIED AND DISCUSSED IN PART I, ITEM 1 OF OUR ANNUAL REPORT ON FORM 10-K FOR
THE FISCAL YEAR ENDED JANUARY 3, 2004, WHICH  DISCUSSION IS INCORPORATED  HEREIN
BY REFERENCE. THESE IMPORTANT FACTORS INCLUDE:

o   GENERAL AND INDUSTRY ECONOMIC TRENDS,
o   UNCERTAINTIES ARISING FROM DOMESTIC AND GLOBAL EVENTS,
o   CONSUMER CONFIDENCE AND SPENDING,
o   THE EFFECTIVENESS  OF OUR ADVERTISING AND PROMOTIONAL EFFORTS,
o   ADVERTISING RATES,
o   CONSUMER ACCEPTANCE OF OUR PRODUCTS AND SLEEP TECHNOLOGY,
o   INDUSTRY COMPETITION,
o   OUR ABILITY TO SECURE SUITABLE RETAIL LOCATIONS,
o   WARRANTY EXPENSES,
o   CALIFORNIA WAGE AND HOUR LITIGATION,
o   OUR DEPENDENCE ON SIGNIFICANT SUPPLIERS OR SINGLE SOURCES OF SUPPLY,
o   THE VULNERABILITY OF ANY SUPPLIERS TO RECESSIONARY PRESSURES, LIQUIDITY
    CONCERNS OR OTHER FACTORS,
o   GOVERNMENTAL REGULATION, INCLUDING ANTICIPATED FUTURE REGULATION OF DIRECT
    MARKETING TELEPHONE SOLICITATIONS AND BEDDING FLAMMABILITY STANDARDS,
o   INFLATION OF COMMODITY OR DELIVERY COSTS, AND
o   RISKS AND UNCERTAINTIES DETAILED FROM TIME TO TIME IN THE COMPANY'S FILINGS
    WITH THE SEC, INCLUDING THE COMPANY'S ANNUAL REPORT ON FORM 10-K AND OTHER
    PERIODIC REPORTS FILED WITH THE SEC.

THE COMPANY HAS NO OBLIGATION TO PUBLICLY UPDATE OR REVISE ANY OF THE
FORWARD-LOOKING STATEMENTS CONTAINED IN THIS QUARTERLY REPORT ON FORM 10-Q.

OVERVIEW AND CRITICAL ACCOUNTING POLICIES

Select Comfort(R) is the leading developer, manufacturer and marketer of
premium-quality, adjustable-firmness beds. The air-chamber technology of our
proprietary Sleep Number bed allows adjustable firmness on each side of the
mattress and provides a sleep surface that is clinically proven to provide
better sleep quality and greater relief of back pain compared to traditional
mattress products. In addition we market and sell accessories and other sleep
related products which focus on providing personalized comfort to complement the
Sleep Number bed and provide a better night's sleep to the consumer.

We generate revenue by selling our products through four complementary
distribution channels. Three of these channels: retail, direct marketing and
e-commerce, are company-controlled and sell directly to consumers. Our wholesale
channel sells to leading home furnishings retailers, specialty bedding retailers
and the QVC shopping channel.

The proportion of our total net sales, by dollar volume, from each of our
channels is summarized as follows:

                                  Three Months Ended
                                 -------------------
                                  4/3/04    3/29/03
                                 --------- ---------
       Stores                       76%       79%
       Direct Call Center           13%       14%
       E-commerce                    5%        4%
       Wholesale                     6%        3%

                                       9


The growth rates of each distribution channel are as follows:

                                  Three Months Ended
                                -----------------------
                                  4/3/04      3/29/03
                                  Channel     Channel
                                 inc (dec)    inc (dec)
                                -----------  ----------
       Retail:
        Comparable store sales      25%          31%
        New/closed stores, net       9%           1%
          Retail total              34%          32%
       Direct marketing             27%          13%
       E-commerce                   54%          29%
       Wholesale                   147%         (25)%

The number of company-operated retail locations is summarized as follows:

                                 Three Months Ended
                                -------------------
                                  4/3/04   3/29/03
                                --------- ---------
       Beginning of period          344       322
       Opened                         9         2
       Closed                        (2)       (1)
                                --------- ---------
       End of period                351       323
                                ========= =========

We anticipate opening 15 to 20 new retail stores and closing 3 stores during the
remainder of 2004. We anticipate upgrading the marquee and design of
approximately 130 stores throughout the balance of the year. Company-operated
stores included leased departments within 13 Bed, Bath & Beyond stores as of
April 3, 2004 and March 29, 2003.

Our growth plans are centered on increasing the awareness of our products and
stores through expansion of media, increasing distribution - primarily through
new retail store openings, and expanding and improving our product lines. Our
primary market consists of consumers in the U.S. domestic market.

Increases in sales, along with controlling costs, have provided significant
improvement to operating income and operating margin over the past several
years. The majority of operating margin improvement has been generated through
leverage in selling expenses (increased sales through the existing store base)
and leverage of our existing infrastructure (general and administrative
expenses). We expect any future improvements in operating margin to be derived
from similar sources. Our target is to sustain sales growth rates of 15% to 25%
and sustain earnings growth rates of approximately 30%.



                                       10


RESULTS OF OPERATIONS

The following table sets forth, for the periods indicated, the Company's results
of operations  expressed as dollars and percentages of net sales. Figures are in
millions except per share amounts.


                                                        THREE MONTHS ENDED
                                         -----------------------------------------------
                                               APRIL 3, 2004          MARCH 29, 2003
                                         ------------------------- ---------------------
                                                                     
Net sales                                     $140.0      100.0%     $102.0      100.0%
Cost of sales                                   53.9       38.5%       38.1       37.3%
                                         ------------ ------------ ---------- ----------
   Gross profit                                 86.0       61.5%       63.9       62.7%
                                         ------------ ------------ ---------- ----------
Operating expenses:
   Sales and marketing                          63.7       45.5%       48.9       48.0%
   General and administrative                   10.6        7.6%        8.3        8.1%
   Store closings and asset impairments          0.0        0.0%        0.1        0.1%
                                         ------------ ------------ ---------- ----------
         Total operating expenses               74.4       53.1%       57.3       56.2%
                                         ------------ ------------ ---------- ----------
Operating income                                11.7        8.4%        6.6        6.5%
Other income (expense), net                      0.3        0.2%        0.0        0.0%
                                         ------------ ------------ ---------- ----------
Income before income taxes                      12.0        8.6%        6.6        6.5%
Income tax expense                               4.6        3.3%        2.5        2.5%
                                         ------------ ------------ ---------- ----------
Net income                                    $  7.4        5.3%     $  4.1        4.0%
                                         ============ ============ ========== ==========

Net income per share:
   Basic                                        $  0.20                 $  0.13
   Diluted                                         0.18                    0.11
Weighted-average number of common shares:
   Basic                                           36.1                    30.9
   Diluted                                         40.0                    37.2


NET SALES
We record revenue at the time product is shipped to our customer, except when
beds are delivered and set up by our home delivery employees, in which case
revenue is recorded at the time the bed is delivered and set up in the home. We
reduce sales at the time revenue is recognized for estimated returns. This
estimate is based on historical return rates, which are reasonably consistent
from period to period. If actual returns vary from expected rates, revenue in
future periods is adjusted, which could have a material adverse effect on future
results of operations. Historically we have not experienced material adjustments
to the financial statements due to changes to these estimates.

COST OF SALES
Cost of sales includes costs associated with purchasing materials, manufacturing
costs and costs to deliver our products to our customers. Cost of sales also
includes estimated costs to service warranty claims of customers. This estimate
is based on historical claim rates during the warranty period. Because this
estimate covers an extended period of time, a revision of estimated claim rates
could result in a significant adjustment of estimated future costs of fulfilling
warranty commitments. An increase in estimated claim rates could have a material
adverse effect on future results of operations. Historically we have not
experienced material adjustments to the financial statements due to changes to
these estimates.

GROSS PROFIT
Our gross profit  margin is  dependent on a number of factors and may  fluctuate
from quarter to quarter.  These factors  include the mix of products  sold,  the
level at which we offer promotional discounts to purchase our products, the cost
of materials,  delivery and manufacturing and the mix of sales between wholesale
and company-controlled  distribution channels. Sales of products manufactured by
third parties, such as accessories and our adjustable foundation, generate lower
gross margins, Similarly, sales directly to consumers through company-controlled
channels  generally  generate  higher  gross  margins  than  sales  through  our
wholesale  channels  because we capture both the  manufacturer's  and retailer's
margin.


                                       11




SALES AND MARKETING EXPENSES
Sales and marketing expenses include advertising and media production, other
marketing and selling materials such as brochures, videos, customer mailings and
in-store signage, sales compensation, store occupancy costs and customer
service. We expense all store opening and advertising costs as incurred, except
for production costs and advance payments, which are deferred and expensed from
the time the advertisement is first run. Advertising expense was $21.6 million
for the three months ended April 3, 2004 as compared to $14.6 million for the
three months ended March 29, 2003. Future advertising expenditures will depend
on the effectiveness and efficiency of the advertising in creating awareness of
our products and brand name, generating consumer inquiries and driving consumer
traffic to our points of sale.

GENERAL AND ADMINISTRATIVE EXPENSES
General and administrative expenses include costs associated with management of
functional areas, including information technology, human resources, finance,
sales and marketing administration, investor relations, risk management and
research and development. Costs include salaries, bonus and benefits,
information hardware, software and maintenance, office facilities, insurance,
shareholder relations costs and other overhead.

STORE CLOSINGS AND ASSET IMPAIRMENTS
Store closing and asset impairment expenses include charges made against
operating expenses for store related or other capital assets that have been
written-off when a store is underperforming and generating negative cash flows.
We evaluate our long-lived assets, including leaseholds and fixtures in existing
stores and stores expected to be remodeled, based on expected cash flows through
the remainder of the lease term after considering the potential impact of
planned operational improvements and marketing programs. Expected cash flows may
not be realized, which could cause long-lived assets to become impaired in
future periods and could have a material adverse effect on future results of
operations. Store assets are written off when we believe these costs will not be
recovered through future operations.

QUARTERLY AND ANNUAL RESULTS
Quarterly and annual operating results may fluctuate significantly as a result
of a variety of factors, including increases or decreases in comparable store
sales, the timing, amount and effectiveness of advertising expenditures, any
changes in sales return rates or warranty experience, the timing of new store
openings and related expenses, net sales contributed by new stores, competitive
factors, any disruptions in supplies or third-party service providers and
general economic conditions, seasonality of sales and timing of QVC shows and
wholesale sales and consumer confidence. Furthermore, a substantial portion of
net sales is often realized in the last month of a quarter, due in part to our
promotional schedule and commission structure. As a result, we may be unable to
adjust spending in a timely manner, and our business, financial condition and
operating results may be significantly harmed. Our historical results of
operations may not be indicative of the results that may be achieved for any
future period.

COMPARISON OF THREE MONTHS ENDED APRIL 3, 2004 WITH THREE MONTHS ENDED
MARCH 29, 2003

NET SALES
Net sales increased 37% to $140.0 million for the three months ended April 3,
2004 from $102.0 million for the three months ended March 29, 2003, due to a 24%
increase in mattress unit sales and higher average selling prices. The average
selling price per bed set in our company controlled channels was $1,815, an
increase of approximately 15% over first quarter last year. The higher average
selling price resulted primarily from improvements in product mix. The increase
in mattress unit sales was driven predominantly by stronger than historical
growth rates in sales to QVC and other wholesale partners.

The increase in net sales by sales channel was attributable to (i) a $27.0
million increase in sales from our retail stores, including an increase in
comparable store sales of $19.8 million and an increase of $7.2 million from new
stores, net of stores closed, (ii) a $3.7 million increase in direct marketing
sales, (iii) a $2.2 million increase in sales through the Company's e-commerce
channel and (iv) a $5.1 million increase in sales from the Company's wholesale
channel.

GROSS PROFIT
Gross profit decreased to 61.5% for the three months ended April 3, 2004 from
62.7% for the three months ended March 29, 2003, primarily due to increased
sales of adjustable foundations which are not manufactured by us and carry lower
gross margins, channel mix, and increased utilization of our home delivery
services.

                                       12


SALES AND MARKETING EXPENSES
Sales and marketing expenses increased 30% to $63.7 million for the three months
ended April 3, 2004 from $48.9 million for the three months ended March 29, 2003
but decreased as a percentage of net sales to 45.5% from 48.0% for the
comparable prior-year period. The $14.8 million increase was primarily due to
additional media investments, sales-based incentive compensation, and increased
occupancy costs. The decrease as a percentage of net sales was comprised
primarily of a 1.1 percentage point (ppt) increase in media investments offset
by a 1.0 ppt decrease in sales compensation costs, a 1.0 ppt decrease in
occupancy costs, a 1.0 ppt decrease in other marketing costs and 0.3 ppt
decrease in field management and support costs. With additional sales growth, we
expect sales and marketing expenses as a percentage of net sales to continue to
decline as we achieve greater leverage from our base sales compensation and
occupancy costs while reinvesting some of these leverage benefits into higher
levels of media investments and training.

GENERAL AND ADMINISTRATIVE EXPENSES
General and administrative (G&A) expenses increased 28% to $10.6 million for the
three months ended April 3, 2004 from $8.3 million for the three months ended
March 29, 2003 but decreased as a percentage of net sales to 7.6% from 8.1% for
the prior-year period. The dollar increase in G&A was comprised primarily of
increased compensation expenses related to additional headcount and from
occupancy costs. We expect G&A growth rates to continue to be lower than the
rate of sales growth due to leveraging the fixed component of G&A expenses
across a higher sales base.

STORE CLOSINGS AND ASSET IMPAIRMENT EXPENSES
Store closing and asset impairment expense decreased $74,000 to $0 for the three
months ended April 3, 2004. The entire amount represents impairments related to
store closures.

OTHER INCOME (EXPENSE), NET
Other income (expense) increased $263,000 to $312,000 for the three months ended
April 3, 2004 from $49,000 for the three months ended March 29, 2003. The
improvement is primarily due to increased interest income reflecting higher
balances of invested cash.

INCOME TAX EXPENSE
Income tax expense increased $2.1 million to $4.6 million for the three months
ended April 3, 2004 from $2.5 million for the three months ended March 29, 2003.
The effective tax rate was 38.5% in 2004 and 38.0% in 2003.

LIQUIDITY AND CAPITAL RESOURCES

As of April 3, 2004, we had cash and marketable securities of $84.1 million,
$39.8 million classified as a current asset. As of January 3, 2004, cash and
marketable securities totaled $75.1 million, $74.0 million classified as
current. Net working capital totaled $21.4 million as of April 3, 2004 compared
to $54.0 million for 2003. The decrease in net working capital was due to a
shift to longer-term investments which are reported as non-current assets. The
$9.0 million improvement in cash balances was the result of generating $5.9
million of operating free cash flow ($11.3 million of cash provided by operating
activities, reduced by $5.4 million of capital expenditures) and $3.2 million of
cash provided by financing activities. Cash from financing activities was
primarily comprised of cash received from option and warrant exercises and
shares purchased by employees as part of an employee share purchase program,
offset by purchases of stock made by us as part of our ongoing common stock
repurchase program. We expect to continue to generate positive cash flows from
operations in the future, while not anticipating any significant additional
working capital requirements due to our advantaged business model which requires
low levels of inventory and other working capital assets.

We generated cash from operations for the three months ended April 3, 2004 and
March 29, 2003 of $11.3 million and $10.9 million, respectively. The $0.4
million year-to-year improvement in cash from operations resulted primarily from
improved operating income in 2004 partially offset by increases in income taxes
due, as we utilized substantially all net operating loss carryforwards ("NOLs")
in 2003, and an increase in accounts receivable balances due to QVC shows
occurring late in the first quarter.

Capital  expenditures  amounted to $5.4 million for the three months ended April
3, 2004,  compared to $4.7 million for the three months ended March 29, 2003. In
both periods our capital  expenditures  related  primarily to new and  remodeled
retail stores and investments in information  technology ("IT"). The majority of
the year over year increase in capital  expenditures  relates to  investments in
retail stores. In the first quarter of 2004 we opened 9 retail stores,  while in
the  first  quarter  of 2003 we  opened  2  stores.  We  anticipate  opening  an
additional  15 to 20 new

                                       13



stores while upgrading the marquee and design of approximately 133 stores. We
will fund the investment in new and upgraded stores with capital generated from
operations. We expect our new stores to be cash flow positive within the first
twelve months of operation and, as a result, do not anticipate a negative effect
on net cash provided by operations.

Net cash provided by financing activities totaled $3.2 million for the three
months ended April 3, 2004, an increase of $4.5 million compared to cash used in
financing activities during the three months ended March 29, 2003. The $4.5
million increase in cash from financing activities was comprised of an increase
of $2.9 million received for exercises of stock options and warrants and for
employee purchases of common stock and a $1.6 million decrease in purchases of
common stock by us under our board-authorized common stock repurchase program.
Purchases of additional Select Comfort stock may be made from time-to-time,
subject to market conditions and at prevailing market prices, through open
market purchases. Repurchased shares will be retired and may be reissued in the
future for general corporate or other purposes. We may terminate or limit the
stock repurchase at any time.

Management believes that cash generated from operations will be a sufficient
source of liquidity for the short- and long- term and should provide adequate
capital for capital expenditures and common stock repurchases, if any. In
addition, our advantaged business model, which can operate with minimal working
capital, does not require significant additional capital to fund operations. In
2003 we obtained a $15 million bank revolving line of credit to provide
additional cash flexibility in the case of unexpected significant external or
internal developments. The line of credit is a three-year senior secured
revolving facility. The interest rate on borrowings is calculated using LIBOR
plus 1.50% to 2.25% with the incremental rate dependent on our leverage ratio,
as defined by the lender. We are subject to certain financial covenants under
the agreement, principally consisting of minimum liquidity requirements, working
capital and leverage ratios. We have remained in full compliance with the
financial covenants from the date the agreement was originated. We currently
have no borrowings outstanding under this credit agreement.

CRITICAL ACCOUNTING POLICIES AND ESTIMATES

The preparation of financial statements in conformity with accounting principles
generally accepted in the United States of America requires management to make
estimates and assumptions. Predicting future events is inherently an imprecise
activity and as such requires the use of judgment. Actual results may vary from
estimates in amounts that may be material to the financial statements. The
accounting policies discussed below are considered critical because changes to
certain judgments and assumptions inherent in these policies could materially
affect the financial statements.

Our critical accounting policies relate to revenue recognition, accrued sales
returns, accrued warranty costs and impairment of long-lived assets and
long-lived assets to be disposed of by us.

In certain instances, accounting principles generally accepted in the United
States of America allow for the selection of alternative accounting methods. Our
significant policy that involves the selection of an alternative method is
accounting for stock options.

STOCK-BASED COMPENSATION

Two alternative methods exist for accounting for stock options: the intrinsic
value method and the fair value method. We use the intrinsic value method of
accounting for stock options, and accordingly, no compensation expense has been
recognized in the financial statements for options granted to employees, or for
the discount feature of our employee stock purchase plan.

REVENUE RECOGNITION

We record revenue at the time product is shipped to our customer, except when
beds are delivered and set up by our home delivery employees, in which case
revenue is recorded at the time the bed is delivered and set up in the home.

ACCRUED SALES RETURNS

We reduce sales at the time revenue is recognized for estimated returns. This
estimate is based on historical return rates, which are reasonably consistent
from period to period. If actual returns vary from expected rates, revenue in
future periods is adjusted, which could have a material adverse effect on future
results of operations.


                                       14


ACCRUED WARRANTY COSTS

The estimated costs to service warranty claims of customers is included in cost
of sales. This estimate is based on historical claim rates during the warranty
period. Because this estimate covers an extended period of time, a revision of
estimated claim rates could result in a significant adjustment of estimated
future costs of fulfilling warranty commitments. An increase in estimated claim
rates could have a material adverse effect on future results of operations.

STORE CLOSING AND ASSET IMPAIRMENT EXPENSES

We evaluate our long-lived assets, including leaseholds and fixtures in existing
stores, based on expected cash flows through the remainder of the lease term
after considering the potential impact of planned operational improvements and
marketing programs. Expected cash flows may not be realized, which could cause
long-lived assets to become impaired in future periods and could have a material
adverse effect on future results of operations. Store assets are written off
when we believe these costs will not be recovered through future operations.

ITEM 3.  QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK

Financial instruments that potentially subject the Company to concentrations of
credit risk consist principally of investments. The counterparties to our
investments consist of government agencies and various major corporations of
investment-grade credit standing. The Company does not believe there is
significant risk of non-performance by these counterparties because the Company
limits the amount of credit exposure to any one financial institution and any
one type of investment.

In addition, our investments carry fixed interest rates which, in an increasing
interest rate environment, would result in unrealized losses in our investment
portfolio. The Company limits this interest rate risk by designating this
portfolio as "held-to-maturity" and by managing the short-term liquidity needs
of the business by matching investment duration to liquidity needs.

ITEM 4.  DISCLOSURE CONTROLS AND PROCEDURES

As of the end of the period covered by this report, we conducted an evaluation,
under the supervision and with the participation of our President and Chief
Executive Officer, and our Senior Vice President and Chief Financial Officer, of
our disclosure controls and procedures. Based on this evaluation, these officers
concluded that our disclosure controls and procedures are effective in
recording, processing, summarizing and reporting information necessary to
satisfy our disclosure obligations under the Securities Exchange Act of 1934.


                                       15


PART II: OTHER INFORMATION

ITEM 1.  LEGAL PROCEEDINGS

On August 13, 2003, a lawsuit was filed against the Company in Superior Court of
the State of California, County of Ventura. The suit was subsequently amended on
September 18, 2003. This suit was filed by two former store managers alleging
misclassification of employment position and seeking class certification. The
complaint seeks judgment for unpaid overtime compensation alleged to exceed
$1,000,000, together with related penalties, restitution, attorneys' fees and
costs. We are investigating the allegations in the complaint and intend to
vigorously defend this litigation. As this case is in the early stages of
discovery, the financial impact to the Company, if any, cannot be predicted.

The Company is involved in various other claims and legal actions arising in the
ordinary course of business. In the opinion of management, any losses that may
occur from these other matters are adequately covered by insurance or are
provided for in the consolidated financial statements and the ultimate outcome
of these other matters will not have a material effect on the consolidated
financial position or results of operations of the Company.

ITEM 2.  CHANGES IN SECURITIES AND USE OF PROCEEDS

          (a) - (d) Not applicable.

          (e)     Registrant Purchases of Equity Securities


                                                                 (C) TOTAL
                                                                  NUMBER OF       (D) MAXIMUM
                                                                  SHARES (OR       NUMBER (OR
                                                                   UNITS)          APPROXIMATE
                                                                 PURCHASED AS    DOLLAR VALUE) OF
                                 (A) TOTAL                        PART OF        SHARES (OR UNITS)
                                 NUMBER OF      (B) AVERAGE       PUBLICLY       THAT MAY YET BE
                                 SHARES (OR      PRICE PAID       ANNOUNCED      PURCHASED UNDER
                                  UNITS)         PER SHARE        PLANS OR        THE PLANS OR
              PERIOD            PURCHASED(1)     (OR UNIT)       PROGRAMS (2)       PROGRAMS
        --------------------    -------------   ------------    -------------    ---------------
                                                                     
        January 4, 2004 -                140       $25.15                -        $11,693,000
          January 31, 2004
        February 1, 2004 -
          February 28, 2004           14,952        24.25           10,000         12,333,000
        February 29, 2004
          - April 3, 2004                274        26.92                -         15,006,000
                                -------------                   -------------    ---------------
        Total                         15,366       $24.31           10,000        $15,006,000


          (1) Includes 5,366 shares acquired in open market transactions by the
          administrator of the Company's non-qualified deferred compensation
          plan in order to accommodate investment elections of plan
          participants.

          (2) In February 2003, the Company announced that the Board of
          Directors had authorized the use of up to $12.5 million for the
          repurchase of shares of the Company's common stock. This authorization
          was subsequently modified to allow for the use of a formula specified
          amount based on certain minimum cash levels, for the repurchase of
          shares. The Audit Committee of the Board of Directors reviews, on a
          quarterly basis, the authority granted as well as any repurchases
          under this program. This authorization is currently not subject to
          expiration.

ITEM 3.  DEFAULTS UPON SENIOR SECURITIES

         Not applicable.

ITEM 4.  SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS

         Not applicable.

                                       16


ITEM 5.  OTHER INFORMATION

         Not applicable.

ITEM 6.  EXHIBITS AND REPORTS ON FORM 8-K

         (a)   Exhibits.

                  Exhibit
                  Number            Description

                  31.1    Certification of CEO pursuant to Section 302 of the
                          Sarbanes-Oxley Act of 2002.
                  31.2    Certification of CFO pursuant to Section 302 of the
                          Sarbanes-Oxley Act of 2002.
                  32.1    Certification of CEO pursuant to Section 906 of the
                          Sarbanes-Oxley Act of 2002, 18 U.S.C. Section 1350.
                  32.2    Certification of CFO pursuant to Section 906 of the
                          Sarbanes-Oxley Act of 2002, 18 U.S.C. Section 1350.

        (b)    Reports on Form 8-K

               During the quarter ended April 3, 2004,  Current  Reports on Form
               8-K consisted of the following:

               (i)  Current Report furnished under Item 12 of Form 8-K on
                    January 9, 2004, announcing net sales for the fourth quarter
                    and full year ended January 3, 2004.

               (ii) Current Report furnished under Item 7, 9, and 12 of Form 8-K
                    on January 14, 2004, providing slides that were presented at
                    an investor conference on January 14, 2004 and January 16,
                    2004.

               (iii) Current Report furnished under Item 12 of Form 8-K on
                    February 10, 2004, announcing comments on results for the
                    fourth quarter and year-ended January 3, 2004 and earnings
                    guidance for first quarter 2004.

               (iv) Current Report furnished under Item 12 of Form 8-K on March
                    1, 2004, announcing sponsorship of the Home Design Show in
                    Minneapolis.

               (v)  Current Report furnished under Item 12 of Form 8-K on March
                    4, 2004, announcing election of Brenda Lauderback to the
                    board of directors.



                                       17



                                   SIGNATURES

Pursuant to the  requirements  of the  Securities  and Exchange Act of 1934, the
Registrant  has duly  caused  this  report  to be  signed  on its  behalf by the
undersigned thereunto duly authorized.


                               SELECT COMFORT CORPORATION



                               /s/ William R. McLaughlin
                               -------------------------------------------
May 13, 2004                   William R. McLaughlin
                               President and Chief Executive Officer
                               (principal executive officer)




                               /s/ James C. Raabe
                               -------------------------------------------
                               James C. Raabe
                               Senior Vice President and Chief Financial Officer
                               (principal financial and accounting officer)



                                       18




                                  EXHIBIT INDEX

   Exhibit Number                        Description

        31.1          Certification of CEO pursuant to Section 302 of
                      the Sarbanes-Oxley Act of 2002.
        31.2          Certification of CFO pursuant to Section 302 of
                      the Sarbanes-Oxley Act of 2002.
        32.1          Certification of CEO pursuant to Section 906 of
                      the Sarbanes-Oxley Act of 2002, 18 U.S.C. Section
                      1350.
        32.2          Certification of CFO pursuant to Section 906 of
                      the Sarbanes-Oxley Act of 2002, 18 U.S.C. Section
                      1350.


                                       19