UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549

                                    FORM 11-K

(Mark one)
[X] ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(D) OF THE SECURITIES EXCHANGE
                                   ACT OF 1934

                    FOR THE FISCAL YEAR ENDED DECEMBER 31, 2003

[ ] TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(D) OF THE SECURITIES EXCHANGE
                                   ACT OF 1934

     For the transition period from ________________ to __________________.


                           COMMISSION FILE NO. 0-25121
                              --------------------


                  SELECT COMFORT PROFIT SHARING AND 401(k) PLAN
                            (Full title of the Plan)

                           SELECT COMFORT CORPORATION
        (Name of the issuer of the securities held pursuant to the Plan)

                             6105 TRENTON LANE NORTH
                          MINNEAPOLIS, MINNESOTA, 55442
                    (Address of principal executive offices)


                  SELECT COMFORT PROFIT SHARING AND 401(k) PLAN
                   Index to Financial Statements and Exhibits

                                      Item

Report of KPMG LLP, Independent Registered Public Accounting Firm

Statements of Net Assets Available for Benefits at December 31, 2003 and 2002

Statements of Changes in Net Assets Available for Benefits for the Years Ended
December 31, 2003 and 2002

Notes to Financial Statements

Supplemental Schedule of Assets (Held at End of Year) at December 31, 2003

Signature

Exhibit 23.1 - Consent of KPMG LLP, Independent Registered Public Accounting
Firm

Exhibits 99.1 and 99.2 - Certifications of Chief Executive Officer and Chief
Financial Officer pursuant to 18 U.S.C. Section 1350 as adopted pursuant to
Section 906 of the Sarbanes-Oxley Act of 2002.




















                                 SELECT COMFORT
                         PROFIT SHARING AND 401(k) PLAN

                 Financial Statements and Supplemental Schedule

                           December 31, 2003 and 2002

     (With Report of Independent Registered Public Accounting Firm Thereon)










                                 SELECT COMFORT
                         PROFIT SHARING AND 401(k) PLAN



                                TABLE OF CONTENTS




                                                                         PAGE

Report of Independent Registered Public Accounting Firm                     1

Statements of Net Assets Available for Benefits                             2

Statements of Changes in Net Assets Available for Benefits                  3

Notes to Financial Statements                                               4

SUPPLEMENTARY INFORMATION

Schedule H, Line 4i - Schedule of Assets (Held at End of Year)              9





             REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM



The Investment Committee
Select Comfort Profit Sharing and
  401(k) Plan:


We have audited the accompanying statements of net assets available for benefits
of the Select  Comfort  Profit Sharing and 401(k) Plan (the Plan) as of December
31, 2003 and 2002, and the related statements of changes in net assets available
for  benefits  for the years then  ended.  These  financial  statements  are the
responsibility  of the Plan's  management.  Our  responsibility is to express an
opinion on these financial statements based on our audits.

We conducted our audits in accordance  with the standards of the Public  Company
Accounting Oversight Board (United States). Those standards require that we plan
and perform the audit to obtain reasonable assurance about whether the financial
statements are free of material misstatement.  An audit includes examining, on a
test basis,  evidence  supporting  the amounts and  disclosures in the financial
statements.  An audit also includes assessing the accounting principles used and
significant  estimates  made by  management,  as well as evaluating  the overall
financial  statement  presentation.   We  believe  that  our  audits  provide  a
reasonable basis for our opinion.

In our opinion,  the financial  statements  referred to above present fairly, in
all material  respects,  the net assets available for benefits of the Plan as of
December  31,  2003 and 2002,  and the changes in its net assets  available  for
benefits for the years then ended in  conformity  with U.S.  generally  accepted
accounting principles.

Our  audits  were  made for the  purpose  of  forming  an  opinion  on the basic
financial statements taken as a whole. The supplemental  schedule of assets held
at end of year is presented for the purpose of additional  analysis and is not a
required part of the basic financial statements, but is supplemental information
required by the  Department of Labor's Rules and  Regulations  for Reporting and
Disclosure  under the Employee  Retirement  Income  Security  Act of 1974.  This
supplemental  schedule  is the  responsibility  of the  Plan's  management.  The
supplemental  schedule has been subjected to the auditing  procedures applied in
the audits of the basic  financial  statements  and, in our  opinion,  is fairly
stated in all material  respects in relation to the basic  financial  statements
taken as a whole.




/s/KPMG LLP


Minneapolis, Minnesota
April 30, 2004



                                 SELECT COMFORT
                         PROFIT SHARING AND 401(k) PLAN

                 Statements of Net Assets Available for Benefits

                           December 31, 2003 and 2002


                                                                         2003              2002
                                                                    ----------------  ----------------
                                                                                    
Assets:
    Investments, at fair value                                      $   25,214,318        13,078,297
                                                                    ----------------  ----------------
              Net assets available for benefits                     $   25,214,318        13,078,297
                                                                    ================  ================



See accompanying notes to financial statements.





                                       2





                                 SELECT COMFORT
                         PROFIT SHARING AND 401(k) PLAN

           Statements of Changes in Net Assets Available for Benefits

                     Years ended December 31, 2003 and 2002


                                                                         2003              2002
                                                                    ----------------  ----------------
                                                                                    
Additions:
       Dividend and interest income                                 $      287,733           148,752
       Net appreciation (depreciation) in fair value                     8,433,559           679,256
                                                                    ----------------  ----------------
                                                                         8,721,292           828,008

       Less investment expenses                                             34,920            61,550
                                                                    ----------------  ----------------
              Net investment income                                      8,686,372           766,458

    Participant contributions                                            3,858,351         2,481,101
    Employer contributions                                               1,042,456           544,495
    Other                                                                       --           118,113
                                                                    ----------------  ----------------
              Total additions                                           13,587,179         3,910,167
                                                                    ----------------  ----------------
Deductions:
       Benefits paid                                                     1,259,463           761,118
       Surrender charges                                                        --           118,113
       Other                                                               191,695                --
                                                                    ----------------  ----------------
              Total deductions                                           1,451,158           879,231
                                                                    ----------------  ----------------
              Net increase                                              12,136,021         3,030,936

Net assets available for benefits:
    Beginning of year                                                   13,078,297        10,047,361
                                                                    ----------------  ----------------
    End of year                                                     $   25,214,318        13,078,297
                                                                    ================  ================



See accompanying notes to financial statements.



                                       3





                                 SELECT COMFORT
                         PROFIT SHARING AND 401(k) PLAN

                          Notes to Financial Statements

                           December 31, 2003 and 2002


(1)   DESCRIPTION OF PLAN

      The following  description of the Select Comfort  (Company) Profit Sharing
      and 401(k) Plan (Plan)  provides  only general  information.  Participants
      should refer to the Plan agreement for a more complete  description of the
      Plan's provisions.

      PLAN INCEPTION

      The inception date of the Plan was January 1, 1994.

      GENERAL

      The  Plan  is a  defined  contribution  plan  covering  all  employees.  A
      full-time  employee  is eligible  on the first day of the  calendar  month
      following  the  commencement  date of his or her  employment  provided the
      employee is age  twenty-one  or older.  A  part-time  employee is eligible
      after  completing  one year of at least  1,000 hours of service and is age
      twenty-one or older. The Plan is subject to the provisions of the Employee
      Retirement Income Security Act of 1974 (ERISA).

      RECORDKEEPER AND CUSTODIAN

      Effective  November  9, 2002,  the Plan  assets  were  transferred  to the
      custody  of  Met  Life   Securities,   Inc.   (Met  Life)  and   Financial
      Administrative Services Corporation became the recordkeeper of the Plan.

      CONTRIBUTIONS

      Each year,  participants may contribute a percentage of eligible earnings,
      as  defined  in the  Plan.  From  January  1,  2001  to  March  31,  2002,
      participants  could  contribute up to 15% of eligible  earnings and, as of
      April 1,  2002,  up to 50% of  eligible  earnings.  Participants  may also
      contribute amounts representing distributions from other qualified defined
      benefit or contributions  plans.  Company  contributions are determined at
      the discretion of the Company's board of directors. Employer contributions
      totaled  $1,042,456  and  $544,495  for the  2003  and  2002  plan  years,
      respectively.

      PARTICIPANT ACCOUNTS

      Each participant's account is credited with participant's contribution and
      allocations  of the  Company's  contribution  and may be  charged  with an
      allocation  of   administrative   expenses.   Allocations   are  based  on
      participant earnings or account balances,  as defined.  Forfeited balances
      of terminated  participants'  nonvested accounts are used to reduce future
      Company  contributions  and pay  administrative  expenses.  The benefit to
      which a  participant  is entitled is the benefit that can be provided from
      the participant's  vested account.  The forfeiture  balance as of December
      31, 2003 and 2002 was $94,556 and $73,397, respectively.

      VESTING

      Participants  are immediately  vested in their  contributions  plus actual
      earnings thereon.  Vesting in the Company's discretionary  contribution of
      their accounts plus actual earnings  thereon is based on years of service.
      Participants'  are vested 25% upon the  completion of one year,  50% after
      two years,  75% after three years,  and fully vested after  completion  of
      four years of service,  or if they have reached  normal  retirement age of
      65, die, or become disabled.



                                       4
                                                                     (Continued)

                                 SELECT COMFORT
                         PROFIT SHARING AND 401(k) PLAN

                          Notes to Financial Statements

                           December 31, 2003 and 2002


      LOANS

      Participants may borrow from their fund accounts a minimum of $1,000 up to
      a maximum  equal to the lesser of $50,000 or 50% of their  vested  account
      balance.  Loans are made on a pro rata basis from all investment  funds in
      which an account is invested.  Loan terms range from 1-5 years or up to 10
      years for the  purchase of a primary  residence.  The loans are secured by
      the  balance in the  participant's  account  and bear  interest  at a rate
      commensurate  with local prevailing  rates plus two percentage  points for
      loans  initiated  from  January 1, 2001 to  November  8, 2002 and plus one
      percentage point for loans initiated from November 9, 2002 to December 31,
      2003.  Equal  installments of principal and interest are required not less
      frequently than quarterly.

      INVESTMENT OPTIONS

      Upon enrollment in the Plan,  participants may direct their  contributions
      in 1% increments into any one or more of the Plan Sponsor's pre-determined
      investment  options.  Participants  may modify  their  investment  options
      daily.

      The  following  descriptions  summarize the  investment  philosophy of the
      various mutual funds offered through MetLife Securities, Inc., as outlined
      in the fund literature.

      MET LIFE  GUARANTEED  ASSET  ACCOUNT - Fixed  Interest  Annuity  backed by
      MetLife General Account. Annuity funds are invested primarily in long-term
      bonds, mortgage-backed securities, real estate, and corporate equities.

      BLACKROCK  GOVERNMENT  INCOME PORTFOLIO - Funds are invested  primarily in
      highest rated government and agency bonds and mortgages  guaranteed by the
      U.S. Government.

      PIONEER HIGH YIELD FUND - Funds are invested primarily in below investment
      grade (high yield) debt securities and preferred stocks.

      WASHINGTON MUTUAL INVESTORS FUND - Funds are invested  primarily in common
      stocks  of  larger,   more   established   companies   that  meet  listing
      requirements  of the New York Stock  Exchange and have a strong  record of
      earnings and dividends.

      THE  GROWTH  FUND OF  AMERICA - Funds  are  invested  in common  stocks of
      companies that the fund advisor believes offer superior  opportunities for
      growth of capital.

      FRANKLIN  CAPITAL  GROWTH FUND - Funds are  invested  in common  stocks of
      companies of any size to provide  capital  appreciation  first and current
      income from dividends or interest second.

      PIMCO  SMALL-CAP  VALUE  FUND - Funds are  invested  in  common  stocks of
      companies  that  the  fund  advisor  believes  are  undervalued  based  on
      below-average  P/E ratios  relative  to the  market  and their  respective
      industry.

      MANAGERS  SPECIAL EQUITY FUND - Funds are invested in common and preferred
      stocks of small- and mid-cap companies.



                                       5
                                                                     (Continued)

                                 SELECT COMFORT
                         PROFIT SHARING AND 401(k) PLAN

                          Notes to Financial Statements

                           December 31, 2003 and 2002


      EUROPACIFIC GROWTH FUND - Funds are invested in common stocks of companies
      of all sizes based in Europe and the Pacific Rim.

      HARRIS DIRECT  SELF-DIRECTED  BROKERAGE ACCOUNT - Offered as an investment
      alternative  within the 401(k)  plan.  This  brokerage  account  gives the
      participant  access to over 8,000 stocks and fixed income  securities  and
      more than 9,000 mutual funds.

      SELECT COMFORT STOCK - Funds are invested in shares of common stock of the
      Plan Sponsor.

      PAYMENT BENEFITS

      On termination of service due to death, disability,  or retirement, or for
      termination of service due to other reasons,  a participant will receive a
      lump-sum amount equal to the value of the participant's vested interest in
      his or her account.

      PLAN EXPENSES

      The Plan allows for  recordkeeping  fees, legal fees,  trustee's fees, and
      other reasonable  costs of  administering  the Plan to be paid out of Plan
      assets.

(2)   SIGNIFICANT ACCOUNTING POLICIES

      BASIS OF ACCOUNTING

      The financial statements of the Plan are prepared under the accrual method
      of accounting.

      INVESTMENTS

      The Plan's  investments  are stated at fair  value.  Shares of  registered
      investment  companies  are valued at the quoted net asset  value of shares
      held by the Plan at  year-end.  Shares  of the  Company  common  stock are
      valued at the quoted market price.

      Investment  in  guaranteed  investment  contracts  are valued at  contract
      value,  which  approximates  fair value.  The contract with Met Life had a
      crediting interest rate of 3.4%.

      Purchases  and sales of  securities  are recorded on a  trade-date  basis.
      Interest  income is recorded on the accrual basis.  Dividends are recorded
      on the ex-dividend date.

      PAYMENT OF BENEFITS

      Benefits are recorded when paid.

      USE OF ESTIMATES IN THE PREPARATION OF FINANCIAL STATEMENTS

      The preparation of financial  statements in conformity with U.S. generally
      accepted  accounting  principles requires management to make estimates and
      assumptions  that affect the reported  amounts of net assets available for
      benefits and disclosures of contingent  assets and liabilities at the date
      of the  financial  statements,  and the reported  amounts of change in net
      assets available for benefits during the reporting period.  Actual results
      may differ from those estimates.



                                       6
                                                                     (Continued)

                                 SELECT COMFORT
                         PROFIT SHARING AND 401(k) PLAN

                          Notes to Financial Statements

                           December 31, 2003 and 2002


      RISKS AND UNCERTAINTIES

      The Plan provides for investment in a variety of investments.  Investments
      in general are exposed to various risks,  such as interest  rate,  credit,
      and overall market  volatility.  Due to the level of risk  associated with
      certain investments,  it is reasonably possible that changes in the values
      of the  investments  will  occur in the near term and such  changes  could
      materially affect participants'  account balances and the amounts reported
      in the statements of net assets available for benefits.

(3)   PLAN TERMINATION

      Although  it has not  expressed  any intent to do so, the  Company has the
      right under the Plan to discontinue its  contributions  at any time and to
      terminate  the Plan subject to the  provisions  of ERISA.  In the event of
      Plan termination, participants will become 100% vested in their accounts.

(4)   TAX STATUS

      The Internal  Revenue Service has determined and informed the Company by a
      letter  dated  November  24, 1999 that the Plan is designed in  accordance
      with applicable  sections of the Internal Revenue Code (the IRC). Although
      the Plan has been amended since receiving the  determination  letter,  the
      plan  administrator  believes  that the Plan is designed  and is currently
      being operated in compliance with the applicable requirements of the IRC.

(5)   INVESTMENTS

      The following presents investments that represent 5% or more of the Plan's
      net assets:
                                                     December 31,   December 31,
                                                         2003           2002
                                                    -------------  -------------
       Insurance contract:
         Met Life Guaranteed Asset Account          $   2,363,273      1,790,150

       Mutual funds:
         Black Rock Government Income Portfolio         1,198,123      1,252,206
         Washington Mutual Investors Fund               2,658,098      1,724,566
         The Growth Fund of America                     2,831,987      1,672,178
         PIMCO Small-Cap Value Fund                     1,729,907        994,562
         Managers Special Equity Fund                   1,873,274        960,407
         EuroPacific Growth Fund                        1,662,983        873,045

       Select Comfort common stock                      9,331,557      3,251,678




                                       7
                                                                     (Continued)

                                 SELECT COMFORT
                         PROFIT SHARING AND 401(k) PLAN

                          Notes to Financial Statements

                           December 31, 2003 and 2002


      The Plan's  investments  (including gains and losses on investments bought
      and sold, as well as held, during the year)  appreciated  (depreciated) in
      value as follows:

                                                      Year ended December 31
                                                   ----------------------------
                                                        2003           2002
                                                   -------------  -------------
       Mutual funds                                $  2,234,607     (1,417,705)
       Select Comfort common stock                    6,198,952      2,096,961
                                                   -------------  -------------
                                                   $  8,433,559        679,256
                                                   =============  =============

(6)   PARTY-IN-INTEREST TRANSACTIONS

      Transactions  resulting in plan assets being  transferred  to or used by a
      related  party are  prohibited  under  ERISA  unless a specific  exemption
      applies.  The Custodian of the Plan, Met Life, and the Company are defined
      as  parties-in-interest  with  respect  to the Plan.  The Plan  invests in
      certain of their  funds and  investments  issued by the  Custodian  and in
      common stock of the Company.  These  transactions are exempt under Section
      408(b) of ERISA and are not considered prohibited transactions.



                                       8


                                 SELECT COMFORT
                         PROFIT SHARING AND 401(k) PLAN
                                 41-1597886-001

         Schedule H, Line 4i - Schedule of Assets (Held at End of Year)

                               December 31, 2003


                                                        DESCRIPTION OF                    CURRENT
     Identity of issuer or borrower                       INVESTMENT                       VALUE
- -----------------------------------------  -----------------------------------------  ----------------
                                                                                   
Met Life Guaranteed Asset Account*         Fixed annuity                              $    2,363,273
BlackRock Government Income Portfolio      Mutual fund                                     1,198,123
Pioneer High Yield Fund                    Mutual fund                                       258,048
Washington Mutual Investors Fund           Mutual fund                                     2,658,098
The Growth Fund of America                 Mutual fund                                     2,831,987
Franklin Capital Growth Fund               Mutual fund                                       443,360
PIMCO Small-Cap Value Fund                 Mutual fund                                     1,729,907
Managers Special Equity Fund               Mutual fund                                     1,873,274
EuroPacific Growth Fund                    Mutual fund                                     1,662,983
Harrisdirect                               Self-directed brokerage account                   208,145
Select Comfort stock*                      Common stock                                    9,331,557
Participant loans*                         Loans secured by participant-vested
                                              balance with interest rates of 5.00%
                                              to 11.50% and maturing in 2004 to 2009         655,563
                                                                                      ----------------
                                                Total investments                     $   25,214,318
                                                                                      ================


* Party-in-interest.


See accompanying report of independent registered public accounting firm.


                                       9




                                    SIGNATURE



Pursuant to the requirements of the Securities and Exchange Act of 1934 the Plan
Administrator  has duly caused this annual  report to be signed on its behalf by
the undersigned hereunto duly authorized.

                                   SELECT COMFORT PROFIT SHARING AND 401(k) PLAN
                                              (Full Title of the Plan)



                                     By:    /s/Mark A. Kimball
                                         ---------------------------------------
                                            Mark A. Kimball
                                            Senior Vice President
                                            Legal, General Counsel and Secretary
                                            June 28, 2004