UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549

                                    FORM 10-Q


             QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(D) OF THE
                        SECURITIES EXCHANGE ACT OF 1934


                   For the Quarterly Period Ended July 3, 2004


                           COMMISSION FILE NO. 0-25121

                            -------------------------



                           SELECT COMFORT CORPORATION
             (Exact name of registrant as specified in its charter)


                MINNESOTA                                    41-1597886
     (State or other jurisdiction of                      (I.R.S. Employer
      incorporation or organization)                       Identification No.)

         6105 TRENTON LANE NORTH
         MINNEAPOLIS, MINNESOTA                                 55442
  (Address of principal executive offices)                    (Zip code)

       Registrant's telephone number, including area code: (763) 551-7000


Indicate by check mark whether the Registrant (1) has filed all reports required
to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during
the  preceding 12 months (or for such  shorter  period that the  Registrant  was
required  to file  such  reports),  and  (2) has  been  subject  to such  filing
requirements for the past 90 days. YES[X] NO[ ]

Indicate  by check mark  whether  the  Registrant  is an  accelerated  filer (as
defined in Rule 12b-2 of the Act).
YES[X] NO[ ]

As of July 3, 2004,  36,671,441  shares of Common Stock of the  Registrant  were
outstanding.





                           SELECT COMFORT CORPORATION
                                AND SUBSIDIARIES



                                      INDEX


                                                                        PAGE NO.


PART I: FINANCIAL INFORMATION

Item 1.  Financial Statements

         Consolidated Balance Sheets
         July 3, 2004 and January 3, 2004....................................  3

         Consolidated Statements of Operations
         for the Three Months and Six Months ended
         July 3, 2004 and June 28, 2003......................................  4

         Consolidated Statements of Cash Flows
         for the Six Months ended
         July 3, 2004 and June 28, 2003......................................  5

         Notes to Consolidated Financial Statements..........................  6

Item 2.  Management's Discussion and Analysis of
         Financial Condition and Results of Operations.......................  9

Item 3.  Quantitative and Qualitative Disclosures about Market Risk.......... 16

Item 4.  Disclosure Controls and Procedures.................................. 16

PART II: OTHER INFORMATION

Item 1.    Legal Proceedings................................................. 17

Item 2.    Changes in Securities and Use of Proceeds......................... 17

Item 3.    Defaults Upon Senior Securities................................... 17

Item 4.    Submission of Matters to a Vote of Security Holders............... 18

Item 5.    Other Information................................................. 18

Item 6.    Exhibits and Reports on Form 8-K.................................. 19





PART I: FINANCIAL INFORMATION

ITEM 1.  FINANCIAL STATEMENTS


                   SELECT COMFORT CORPORATION AND SUBSIDIARIES

                           CONSOLIDATED BALANCE SHEETS
                      (IN THOUSANDS, EXCEPT SHARE AND PER SHARE AMOUNTS)
                                                                            

                                                                   (UNAUDITED)
                                                                     JULY 3,       JANUARY 3,
                                                                       2004           2004
                                                                   -------------  --------------
                              ASSETS
Current assets:
   Cash and cash equivalents                                          $ 29,167       $ 24,725
   Marketable securities - current (note 2)                             14,127         49,322
   Accounts receivable, net of allowance for doubtful
     accounts of $704 and $619                                           9,133          6,823
   Inventories (note 3)                                                 14,312         12,381
   Prepaid expenses                                                      7,776          5,244
   Deferred tax assets                                                   6,672          6,039
                                                                   -------------  --------------
       Total current assets                                             81,187        104,534

Marketable securities - non-current (note 2)                            44,778          1,071
Property and equipment, net                                             40,114         36,134
Deferred tax assets                                                      6,298          5,620
Other assets                                                             3,650          3,343
                                                                   -------------  --------------
       Total assets                                                  $ 176,027       $150,702
                                                                   =============  ==============

               LIABILITIES AND SHAREHOLDERS' EQUITY
Current liabilities:
   Accounts payable                                                   $ 21,962      $  14,773
   Consumer prepayments                                                  6,952          5,970
   Accruals:
    Sales returns                                                        4,053          3,469
    Compensation and benefits                                           11,918         16,579
    Taxes and withholding                                                3,095          3,661
    Other                                                                5,379          6,110
                                                                   -------------  --------------
       Total current liabilities                                        53,359         50,562

Accrued warranty costs                                                   1,905          2,557
Other liabilities                                                        5,174          4,821
                                                                   -------------  --------------
       Total liabilities                                                60,438         57,940
                                                                   -------------  --------------

Shareholders' equity (notes 4 and 5):
   Undesignated preferred stock; 5,000,000 shares authorized,
     no shares issued and outstanding                                        -              -
   Common stock, $.01 par value; 95,000,000 shares authorized,
     36,671,441 and 35,769,606 shares issued and outstanding,              367            358
     respectively
   Additional paid-in capital                                          114,742        104,085
   Unearned compensation                                                (1,974)          (877)
   Retained earnings (accumulated deficit)                               2,454        (10,804)
                                                                   -------------  --------------
       Total shareholders' equity                                      115,589         92,762
                                                                   -------------  --------------
       Total liabilities and shareholders' equity                    $ 176,027       $150,702
                                                                   =============  ==============


                 See accompanying notes to consolidated financial statements.


                                       3




                   SELECT COMFORT CORPORATION AND SUBSIDIARIES

                      CONSOLIDATED STATEMENTS OF OPERATIONS
                    (IN THOUSANDS, EXCEPT PER SHARE AMOUNTS)
                                   (UNAUDITED)




                                                                           
                                               THREE MONTHS ENDED             SIX MONTHS ENDED
                                           ---------------------------- -----------------------------
                                              JULY 3,       JUNE 28,       JULY 3,        JUNE 28,
                                               2004           2003           2004           2003
                                           -------------  ------------- -------------- --------------

Net sales                                    $124,720       $101,993       $264,683       $203,951
Cost of sales                                  47,806         38,920        101,735         76,977
                                           -------------  ------------- -------------- --------------
   Gross profit                                76,914         63,073        162,948        126,974
                                           -------------  ------------- -------------- --------------
Operating expenses:
   Sales and marketing                         57,638         46,284        121,358         95,201
   General and administrative                  10,050          9,209         20,684         17,510
   Store closings and asset impairments             -           (15)              -             59
                                           -------------  ------------- -------------- --------------
       Total operating expenses                67,688         55,478        142,042        112,770
                                           -------------  ------------- -------------- --------------
Operating income                                9,226          7,595         20,906         14,204
                                           -------------  ------------- -------------- --------------
Other income (expense):
   Interest income                                340            137            652            250
   Interest expense                                 -            (53)             -           (141)
   Other, net                                       -              -              -             24
                                           -------------  ------------- -------------- --------------
       Other income (expense), net                340             84            652            133
                                           -------------  ------------- -------------- --------------
Income before income taxes                      9,556          7,679         21,558         14,337
Income tax expense                              3,683          2,918          8,300          5,448
                                           -------------  ------------- -------------- --------------
Net income                                   $  5,883       $  4,761       $ 13,258       $  8,889
                                           =============  ============= ============== ==============

Net income per share (note 4) - basic          $ 0.16         $ 0.15         $ 0.37         $ 0.28
                                           =============  ============= ============== ==============
Weighted average shares - basic                36,547         32,018         36,304         31,449
                                           =============  ============= ============== ==============

Net income per share (note 4) - diluted        $ 0.15         $ 0.12         $ 0.33         $ 0.23
                                           =============  ============= ============== ==============
Weighted average shares - diluted              40,236         38,778         40,101         38,492
                                           =============  ============= ============== ==============


                 See accompanying notes to consolidated financial statements.



                                       4





                   SELECT COMFORT CORPORATION AND SUBSIDIARIES

                      CONSOLIDATED STATEMENTS OF CASH FLOWS
                                 (IN THOUSANDS)
                                   (UNAUDITED)


                                                                   

                                                                SIX MONTHS ENDED
                                                          -----------------------------
                                                             JULY 3,       JUNE 28,
                                                              2004           2003
                                                          -------------- --------------

Cash flows from operating activities:
   Net income                                                $ 13,258        $ 8,889
   Adjustments to reconcile net income to net cash
     provided by operating activities:
     Depreciation and amortization                              6,741          5,155
     Amortization  of debt discount and deferred finance            -            130
       fees
     Non-cash compensation                                        183             30
     Loss on disposal of assets and impaired assets                 -             59
     Deferred tax (benefit) expense                            (1,311)         4,806
     Change in operating assets and liabilities:
       Accounts receivable, net                                (2,310)        (2,900)
       Inventories                                             (1,931)        (1,866)
       Prepaid expenses                                        (2,532)           424
       Other assets                                              (324)           (10)
       Accounts payable                                         7,189          4,147
       Accrued sales returns                                      584            174
       Accrued compensation and benefits                       (4,661)        (3,152)
       Accrued taxes and withholding                            4,177           (233)
       Consumer prepayments                                       982          2,417
       Other accruals and liabilities                          (1,030)           227
                                                          -------------- --------------
         Net cash provided by operating activities             19,015         18,297
                                                          -------------- --------------
Cash flows from investing activities:
   Purchases of property and equipment                        (10,704)       (10,313)
   Investments in marketable securities                       (54,768)       (17,706)
   Proceeds from maturity of marketable securities             46,256         14,717
                                                          -------------- --------------
         Net cash used in investing activities                (19,216)       (13,302)
                                                          -------------- --------------
Cash flows from financing activities:
   Principal payments on debt                                       -            (11)
   Repurchase of common stock                                    (240)        (1,834)
   Proceeds from issuance of common stock                       4,883          2,376
                                                          -------------- --------------
         Net cash provided by financing activities              4,643            531
                                                          -------------- --------------

Increase in cash and cash equivalents                           4,442          5,526
Cash and cash equivalents, at beginning of period              24,725         27,176
                                                          -------------- --------------
Cash and cash equivalents, at end of period                  $ 29,167       $ 32,702
                                                          ============== ==============


                 See accompanying notes to consolidated financial statements.



                                       5


                   SELECT COMFORT CORPORATION AND SUBSIDIARIES
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

(1)  BASIS OF FINANCIAL STATEMENT PRESENTATION

The consolidated  financial statements for the three months and six months ended
July 3, 2004 of Select Comfort Corporation and subsidiaries ("Select Comfort" or
the "Company"),  have been prepared by the Company,  without audit,  pursuant to
the rules and regulations of the Securities and Exchange Commission and reflect,
in the opinion of  management,  all normal  recurring  adjustments  necessary to
present  fairly the  financial  position  of the  Company as of July 3, 2004 and
January 3, 2004 and the  results of  operations  and cash flows for the  periods
presented.

Certain  information  and footnote  disclosures  normally  included in financial
statements prepared in accordance with accounting  principles generally accepted
in the United States of America have been condensed or omitted  pursuant to such
rules and regulations, although management believes the disclosures are adequate
to make the information presented not misleading.  These consolidated  financial
statements  should be read in conjunction with the Company's most recent audited
consolidated  financial  statements  and related notes included in the Company's
Annual  Report to  Shareholders  and its Form  10-K for the  fiscal  year  ended
January 3, 2004.  Operating results for the Company on a quarterly basis may not
be indicative of operating results for the full year.

No additional new accounting  pronouncements  have been issued that are expected
to have a material effect on the Company's financial results.

(2)  MARKETABLE SECURITIES

The Company invests its cash in highly liquid debt instruments  issued by the US
government  and related  agencies,  municipalities  and in  corporate  notes and
commercial  paper  issued  by  companies  with  investment  grade  ratings.  The
Company's  investments  have an  original  maturity  of up to 36 months  with an
average  time to maturity of 18 months as of July 3, 2004.  Investments  with an
original  maturity  of less  than 90 days are  classified  as cash  equivalents.
Investments with an original  maturity of greater than 90 days are classified as
marketable  securities.  Marketable  securities  with a  remaining  maturity  of
greater than one year are  classified  as long-term.  The  Company's  marketable
securities are classified as held-to-maturity and are carried at amortized cost.
Marketable  securities  held at July 3, 2004 carried an amortized  cost of $44.8
million and a fair value of $44.3 million.

(3)  INVENTORIES


Inventories consist of the following (in thousands):
                                                          

                                                   JULY 3,      JANUARY 3,
                                                    2004           2004
                                                -------------- --------------

Raw materials                                       $  3,795       $  3,715
Work in progress                                         122            123
Finished goods                                        10,395          8,543
                                                -------------- --------------
                                                     $14,312        $12,381
                                                ============== ==============



                                       6


                  SELECT COMFORT CORPORATION AND SUBSIDIARIES
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

(4)  NET INCOME PER COMMON SHARE

The  following  computations  reconcile  reported  net  income  with net  income
available to common  shareholders  per  share-basic  and diluted (in  thousands,
except per share amounts):

                                                                          


                                            THREE MONTHS ENDED              SIX MONTHS ENDED
                                      ------------------------------- ------------------------------
                                                 WEIGHTED    PER                 WEIGHTED     PER
            JULY 3, 2004                  NET    AVERAGE    SHARE        NET     AVERAGE     SHARE
            ------------                INCOME    SHARES    AMOUNT     INCOME     SHARES     AMOUNT
                                      ---------- --------- ---------- ---------- --------- ---------

Net income                             $ 5,883                        $ 13,258

BASIC EPS
Net income available to common           5,883    36,547     $ 0.16     13,258    36,304    $ 0.37
shareholders
                                                           ==========                      =========

EFFECT OF DILUTIVE SECURITIES
   Options                                   -     2,334                     -     2,427
   Common stock warrants                     -     1,355                     -     1,370
                                      ---------- ---------            ---------- ---------

DILUTED EPS
Net income available to common
    shareholders                       $ 5,883    40,236     $ 0.15   $ 13,258     40,101   $ 0.33
   plus assumed conversions
                                      ========== ========= ========== ========== ========= =========


                                            THREE MONTHS ENDED              SIX MONTHS ENDED
                                      ------------------------------- ------------------------------
                                                 WEIGHTED    PER                 WEIGHTED     PER
            JUNE 28, 2003                NET     AVERAGE    SHARE         NET    AVERAGE     SHARE
            -------------              INCOME     SHARES    AMOUNT      INCOME    SHARES     AMOUNT
                                      ---------- --------- ---------- ---------- --------- ----------

Net income                             $ 4,761                        $  8,889

BASIC EPS
Net income available to common           4,761    32,018     $ 0.15      8,889    31,449    $ 0.28
shareholders
                                                           ==========                      =========

EFFECT OF DILUTIVE SECURITIES
   Options                                   -     2,613                     -     2,481
   Common stock warrants                     -     3,787                     -     4,019
   Convertible debt                         27       360                    81       543
                                      ---------- ---------            --------- ----------

DILUTED EPS
Net income available to common
    shareholders                       $ 4,788    38,778     $ 0.12   $  8,970    38,492    $ 0.23
   plus assumed conversions
                                      ========== ========= ========== ========= ========== =========


Additional  potentially  dilutive  securities totaling 28,000 and 54,000 for the
three- and six-month  periods ended July 3, 2004 and 643,000 and 631,000 for the
three- and  six-month  periods  ended June 28,  2003,  have been  excluded  from
diluted EPS  because  these  securities'  exercise  price was  greater  than the
average market price of the Company's common shares.

(5)  STOCK AND STOCK OPTION INCENTIVES

The Company uses the  intrinsic  value method of accounting  for stock  options.
Under this method no compensation  cost has been recognized in the  consolidated
financial statements for employee stock option grants or the discount feature of
the Company's employee stock purchase plan.


                                       7


                  SELECT COMFORT CORPORATION AND SUBSIDIARIES
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

Had the  Company  determined  compensation  cost  based on the fair value at the
grant date for its stock  options  and  employee  stock  purchase  plan under an
alternative accounting method, the Company's net income would have been adjusted
as outlined below (in thousands, except per share amounts):

                                                                         
                                               THREE MONTHS ENDED           SIX MONTHS ENDED
                                           ---------------------------  --------------------------
                                              JULY 3,      JUNE 28,       JULY 3,      JUNE 28,
                                               2004          2003           2004         2003
                                           ------------- -------------  ------------ -------------
Net income, as reported                     $ 5,883        $ 4,761       $13,258       $ 8,889
Deduct: Total stock-based employee
compensation expense determined under
fair value based method for all awards,
net of related tax effects                     (760)          (729)       (1,434)       (1,376)
                                           ------------- -------------  ------------ -------------
Pro forma net income                        $ 5,123        $ 4,032       $11,824       $ 7,513
                                           ============= =============  ============ =============
Income per share
        Basic - as reported                 $   0.16       $  0.15       $  0.37       $  0.28
        Basic - pro forma                   $   0.14       $  0.13       $  0.33       $  0.24

        Diluted - as reported               $   0.15       $  0.12       $  0.33       $  0.23
        Diluted - pro forma                 $   0.13       $  0.10       $  0.29       $  0.20


The fair value of each option  grant is estimated on the date of grant using the
Black-Scholes   option  pricing  model  with  the  following   weighted  average
assumptions:

                                                                          
                                               THREE MONTHS ENDED            SIX MONTHS ENDED
                                           ---------------------------  ---------------------------
                                              JULY 3,      JUNE 28,       JULY 3,      JUNE 28,
                                               2004          2003           2004         2003
                                           ------------- -------------  ------------- -------------
Expected dividend yield....................       0%            0%             0%           0%
Expected stock price volatility............      55%           90%            55%          90%
Risk-free interest rate....................     2.0%          2.0%           2.0%         2.0%
Expected life in years.....................     3.6           3.6            3.6          3.6
Weighted-average fair value at grant date..   $10.22         $9.13         $10.41        $6.04


The Company issued  restricted stock awards to certain  employees in conjunction
with its  stock-based  compensation  plan.  The shares vest between five and ten
years from the date of  issuance  based on  continued  employment.  Compensation
expense  related to  restricted  stock  awards is based upon the market price at
date of grant and is  charged  to  earnings  on a  straight-line  basis over the
vesting period.  153,500 shares of restricted  stock were outstanding as of July
3, 2004. Total compensation expense related to restricted stock was $183,000 and
$30,000  for the six  month  period  ended  July 3,  2004  and  June  28,  2003,
respectively.

(6)  LITIGATION

On August 13, 2003, a lawsuit was filed against the Company in Superior Court of
the State of California, County of Ventura. The suit was subsequently amended on
September 18, 2003.  This suit was filed by two former store  managers  alleging
misclassification  of employment position and seeking class  certification.  The
complaint  seeks  judgment for unpaid  overtime  compensation  alleged to exceed
$1.0 million, together with related penalties, restitution,  attorneys' fees and
costs.  We are  investigating  the  allegations  in the  complaint and intend to
vigorously  defend  this  litigation.  As this  case is in the  early  stages of
discovery, the financial impact to the Company, if any, cannot be predicted.

The Company is involved in various other claims and legal actions arising in the
ordinary course of business.  In the opinion of management,  any losses that may
occur from these  other  matters  are  adequately  covered by  insurance  or are
provided for in the consolidated  financial  statements and the ultimate outcome
of these  other  matters  will not have a  material  effect on the  consolidated
financial position or results of operations of the Company.


                                       8



ITEM  2.  MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND
RESULTS OF OPERATIONS

THE FOLLOWING  DISCUSSION AND ANALYSIS  SHOULD BE READ IN  CONJUNCTION  WITH THE
CONSOLIDATED  FINANCIAL  STATEMENTS AND THE NOTES THERETO INCLUDED HEREIN.  THIS
QUARTERLY  REPORT ON FORM 10-Q CONTAINS  FORWARD-LOOKING  STATEMENTS  WITHIN THE
MEANING  OF THE  PRIVATE  SECURITIES  LITIGATION  REFORM  ACT OF  1995.  YOU CAN
IDENTIFY FORWARD-LOOKING  STATEMENTS BY THOSE THAT ARE NOT HISTORICAL IN NATURE,
PARTICULARLY  THOSE  THAT  USE  TERMINOLOGY  SUCH AS  "MAY,"  "WILL,"  "SHOULD,"
"EXPECTS,"  "ANTICIPATES,"  "CONTEMPLATES,"  "ESTIMATES,"  "BELIEVES,"  "PLANS,"
"PROJECTS,"  "PREDICTS,"  "POTENTIAL"  OR "CONTINUE" OR THE NEGATIVE OF THESE OR
SIMILAR TERMS.  THESE STATEMENTS ARE SUBJECT TO CERTAIN RISKS AND  UNCERTAINTIES
THAT  COULD  CAUSE  ACTUAL  RESULTS  TO  DIFFER  MATERIALLY  FROM THE  COMPANY'S
HISTORICAL  EXPERIENCE AND ITS PRESENT  EXPECTATIONS OR  PROJECTIONS.  IMPORTANT
FACTORS KNOWN TO SELECT COMFORT THAT COULD CAUSE SUCH MATERIAL  DIFFERENCES  ARE
IDENTIFIED AND DISCUSSED IN PART I, ITEM 1 OF OUR ANNUAL REPORT ON FORM 10-K FOR
THE FISCAL YEAR ENDED JANUARY 3, 2004, WHICH  DISCUSSION IS INCORPORATED  HEREIN
BY REFERENCE. THESE IMPORTANT FACTORS INCLUDE:

o    GENERAL AND INDUSTRY ECONOMIC TRENDS,
o    UNCERTAINTIES ARISING FROM DOMESTIC AND GLOBAL EVENTS,
o    CONSUMER CONFIDENCE AND SPENDING,
o    THE  EFFECTIVENESS  AND  EFFICIENCY  OF  OUR  ADVERTISING  AND  PROMOTIONAL
     EFFORTS,
o    ADVERTISING  RATES AND THE  VOLATILITY  OF  ADVERTISING  RATES  DURING  THE
     OLYMPIC GAMES AND ELECTION SEASON,
o    CONSUMER ACCEPTANCE OF OUR PRODUCTS AND SLEEP TECHNOLOGY,
o    INDUSTRY COMPETITION,
o    OUR ABILITY TO SECURE SUITABLE RETAIL LOCATIONS,
o    WARRANTY EXPENSES,
o    CALIFORNIA WAGE AND HOUR LITIGATION,
o    OUR DEPENDENCE ON SIGNIFICANT SUPPLIERS OR SINGLE SOURCES OF SUPPLY,
o    THE  VULNERABILITY  OF ANY SUPPLIERS TO RECESSIONARY  PRESSURES,  LIQUIDITY
     CONCERNS OR OTHER FACTORS,
o    GOVERNMENTAL REGULATION,  INCLUDING ANTICIPATED FUTURE REGULATION OF DIRECT
     MARKETING TELEPHONE SOLICITATIONS AND BEDDING FLAMMABILITY STANDARDS,
o    INFLATION OF COMMODITY OR DELIVERY COSTS, AND
o    RISKS AND UNCERTAINTIES DETAILED FROM TIME TO TIME IN THE COMPANY'S FILINGS
     WITH THE SEC,  INCLUDING THE COMPANY'S ANNUAL REPORT ON FORM 10-K AND OTHER
     PERIODIC REPORTS FILED WITH THE SEC.

THE  COMPANY  HAS  NO  OBLIGATION  TO  PUBLICLY  UPDATE  OR  REVISE  ANY  OF THE
FORWARD-LOOKING STATEMENTS CONTAINED IN THIS QUARTERLY REPORT ON FORM 10-Q.

OVERVIEW AND CRITICAL ACCOUNTING POLICIES

Select  Comfort(R)  is the  leading  developer,  manufacturer  and  marketer  of
premium-quality,  adjustable-firmness  beds. The  air-chamber  technology of our
proprietary  Sleep  Number bed allows  adjustable  firmness  on each side of the
mattress  and  provides a sleep  surface  that is  clinically  proven to provide
better sleep  quality and greater  relief of back pain  compared to  traditional
mattress  products.  In addition we market and sell  accessories and other sleep
related products which focus on providing personalized comfort to complement the
Sleep Number bed and provide a better night's sleep to the consumer.

We  generate  revenue  by  selling  our  products  through  four   complementary
distribution  channels.  Three of these channels:  retail,  direct marketing and
e-commerce, are company-controlled and sell directly to consumers. Our wholesale
channel sells to leading home furnishings retailers, specialty bedding retailers
and the QVC shopping channel.

The  proportion  of our total net  sales,  by  dollar  volume,  from each of our
channels is summarized as follows:

                                                  
                                Three Months Ended   Six Months Ended
                                ------------------- -------------------
                                 7/3/04   6/28/03    7/3/04   6/28/03
                                --------- --------- --------- ---------
       Stores                     77%       77%       77%       78%
       Direct Call Center         12%       13%       12%       13%
       E-commerce                  5%        4%        5%        4%
       Wholesale                   6%        6%        6%        5%



                                       9


The growth rates of each distribution channel are as follows:

                                                  
                                Three Months Ended    Six Months Ended
                                ------------------- -------------------
                                 7/3/04   6/28/03    7/3/04   6/28/03
                                Channel   Channel   Channel   Channel
                                inc(dec)  inc(dec)  inc(dec)  inc(dec)
                                --------- --------- --------- ---------
       Retail:
          Comparable store sales   14%       34%       20%       32%
          New/closed stores, net    8%        4%        8%        3%
                                  ----      ----      ----      ----
               Retail total        22%       38%       28%       35%
       Direct marketing            13%       17%       20%       15%
       E-commerce                  32%       23%       43%       26%
       Wholesale                   34%        6%       75%      (8)%


The number of company-operated retail locations is summarized as follows:

                                                  
                                Three Months Ended    Six Months Ended
                                ------------------- -------------------
                                 7/3/04   6/28/03    7/3/04   6/28/03
                                --------- --------- --------- ---------
       Beginning of period          351       323       344       322
       Opened                        12        10        21        12
       Closed                        (3)       (1)       (5)       (2)
                                --------- --------- --------- ---------
       End of period                360       332       360       332
                                ========= ========= ========= =========


We  anticipate  opening 9 new retail  stores during the remainder of 2004. We do
not anticipate  closing any additional  stores in 2004.  However the term of our
agreement with Bed, Bath & Beyond, representing 13 stores in leased departments,
expires  August 31, 2004 and we are currently  evaluating  the extension of this
arrangement. These stores represented less than 2% of revenue in 2003.

Our growth plans are centered on  increasing  the  awareness of our products and
stores through expansion of media,  increasing  distribution - primarily through
new retail store  openings,  and expanding and improving our product lines.  Our
primary market consists of consumers in the U.S. domestic market.

On May 21, 2004, we entered into an agreement  with Radisson  Hotels.  We expect
revenue  over the  contract  term of $40  million to $60 million  with  ultimate
revenues  dependent  upon order volumes from  individual  Radisson  franchisees.
While we expect margins from these incremental sales to be in the single digits,
we  believe  the  added  exposure  to  consumers  provides  an  opportunity  for
additional incremental sales through our existing higher margin channels.

In August 2004 a local  Minneapolis  news story  reported the potential for mold
formation within our mattresses. Consumer response to these reports could impact
future sales trends and warranty costs. Our response to customer calls resulting
from this story has increased  our warranty  costs by  approximately  $60,000 to
date. Historically, warranty claims associated with mold have affected less than
1% of our customer base annually at an annual cost of less than $200,000.  While
we believe our warranty  reserves  are  adequate to address this issue,  we will
continue to monitor claims activity and make future  adjustments to our warranty
reserves, if appropriate.

Increases in sales,  along with  controlling  costs,  have provided  significant
improvement  to  operating  income and  operating  margin over the past  several
years. The majority of operating margin  improvement has been generated  through
leverage in selling  expenses  (increased sales through the existing store base)
and  leverage  of  our  existing   infrastructure  (general  and  administrative
expenses).  We expect any future  improvements in operating margin to be derived
from similar sources.  Our target is to sustain sales growth rates of 15% to 25%
and sustain earnings growth rates of approximately 30%.



                                       10


RESULTS OF OPERATIONS

The following table sets forth, for the periods indicated, the Company's results
of operations  expressed as dollars and percentages of net sales. Figures are in
millions except per share amounts.

                                                                           

                                               THREE MONTHS ENDED                SIX MONTHS ENDED
                                        --------------------------------- --------------------------------
                                         JULY 3, 2004     JUNE 28, 2003    JULY 3, 2004    JUNE 28, 2003
                                        ---------------- ---------------- ---------------  ---------------

Net sales                                $124.7   100.0%  $102.0   100.0%  $264.7  100.0%   $204.0  100.0%
Cost of sales                              47.8    38.3%    38.9    38.2%   101.7   38.4%     77.0   37.7%
                                        -------  ------- ------- -------- ------- -------  ------- -------
   Gross profit                            76.9    61.7%    63.1    61.8%   162.9   61.6%    127.0   62.3%
                                        -------  ------- ------- -------- ------- -------  ------- -------
Operating expenses:
   Sales and marketing                     57.6    46.2%    46.3    45.4%   121.4   45.9%     95.2   46.7%
   General and administrative              10.0     8.1%     9.2     9.0%    20.7    7.8%     17.5    8.6%
   Store closings and asset impairments     0.0     0.0%     0.0     0.0%     0.0    0.0%      0.1    0.0%
                                        -------  ------- ------- -------- ------- -------  ------- -------
       Total operating expenses            67.7    54.3%    55.5    54.4%   142.0   53.7%    112.8   55.3%
                                        -------  ------- ------- -------- ------- -------  ------- -------
Operating income                            9.2     7.4%     7.6     7.4%    20.9    7.9%     14.2    7.0%
Other income (expense), net                 0.3     0.3%     0.1     0.1%     0.7    0.2%      0.1    0.1%
                                        -------  ------- ------- -------- ------- -------  ------- -------
Income before income taxes                  9.6     7.7%     7.7     7.5%    21.6    8.1%     14.3    7.1%
Income tax expense                          3.7     3.0%     2.9     2.8%     8.3    3.1%      5.4    2.7%
                                        -------  ------- ------- -------- ------- -------  ------- -------
Net income                                  5.9     4.7%  $  4.8     4.7%  $ 13.3    5.0%  $   8.9    4.4%
                                        =======  ======= ======= ======== ======= =======  ======= =======



                                                                                  
Net income per share:
    Basic                                  $  0.16          $  0.15          $  0.37          $  0.28
    Diluted                                $  0.15          $  0.12          $  0.33          $  0.23
Weighted-average number of common shares:
    Basic                                    36.5             32.0             36.3             31.4
    Diluted                                  40.2             38.8             40.1             38.5


NET SALES
We record  revenue at the time product is shipped to our  customer,  except when
beds are  delivered  and set up by our home  delivery  employees,  in which case
revenue is recorded at the time the bed is delivered  and set up in the home. We
reduce sales at the time  revenue is  recognized  for  estimated  returns.  This
estimate is based on historical  return rates,  which are reasonably  consistent
from period to period.  If actual returns vary from expected  rates,  revenue in
future periods is adjusted, which could have a material adverse effect on future
results of operations. Historically we have not experienced material adjustments
to the financial statements due to changes to these estimates.

COST OF SALES
Cost of sales includes costs associated with purchasing materials, manufacturing
costs and costs to deliver  our  products to our  customers.  Cost of sales also
includes estimated costs to service warranty claims of customers.  This estimate
is based on  historical  claim rates  during the warranty  period.  Because this
estimate  covers an extended period of time, a revision of estimated claim rates
could result in a significant adjustment of estimated future costs of fulfilling
warranty commitments. An increase in estimated claim rates could have a material
adverse  effect  on  future  results  of  operations.  Historically  we have not
experienced  material  adjustments to the financial statements due to changes to
these  estimates.

GROSS PROFIT
Our gross profit  margin is  dependent on a number of factors and may  fluctuate
from quarter to quarter.  These factors  include the mix of products  sold,  the
level at which we offer promotional discounts to purchase our products, the cost
of materials,  delivery and manufacturing and the mix of sales between wholesale
and company-controlled  distribution channels. Sales of products manufactured by
third parties, such as accessories and our adjustable foundation, generate lower
gross margins, Similarly, sales directly to consumers through company-controlled
channels  generally  generate  higher  gross  margins  than  sales  through  our
wholesale  channels  because we capture both the  manufacturer's  and retailer's
margin.


                                       11


SALES AND MARKETING EXPENSES
Sales and marketing  expenses include  advertising and media  production,  other
marketing and selling materials such as brochures, videos, customer mailings and
in-store  signage,  sales  compensation,  store  occupancy  costs  and  customer
service. We expense all store opening and advertising costs as incurred,  except
for production costs and advance payments,  which are deferred and expensed from
the time the advertisement is first run.  Advertising  expense was $18.8 million
and $40.3 million for the three and six months ended July 3, 2004 as compared to
$12.7  million  and $27.3  million  for the three and six months  ended June 28,
2003.  Future  advertising  expenditures  will depend on the  effectiveness  and
efficiency of the  advertising  in creating  awareness of our products and brand
name,  generating  consumer inquiries and driving consumer traffic to our points
of sale.

GENERAL AND ADMINISTRATIVE EXPENSES
General and administrative  expenses include costs associated with management of
functional areas, including information  technology,  human resources,  finance,
sales and marketing  administration,  investor  relations,  risk  management and
research  and  development.   Costs  include   salaries,   bonus  and  benefits,
information hardware,  software and maintenance,  office facilities,  insurance,
shareholder relations costs and other overhead.

STORE CLOSINGS AND ASSET IMPAIRMENTS
Store  closing  and asset  impairment  expenses  include  charges  made  against
operating  expenses  for store  related or other  capital  assets that have been
written-off when a store is underperforming  and generating negative cash flows.
We evaluate our long-lived assets, including leaseholds and fixtures in existing
stores and stores expected to be remodeled, based on expected cash flows through
the  remainder  of the lease  term after  considering  the  potential  impact of
planned operational improvements and marketing programs. Expected cash flows may
not be  realized,  which could  cause  long-lived  assets to become  impaired in
future  periods and could have a material  adverse  effect on future  results of
operations. Store assets are written off when we believe these costs will not be
recovered through future operations.

QUARTERLY AND ANNUAL RESULTS
Quarterly and annual operating  results may fluctuate  significantly as a result
of a variety of factors,  including  increases or decreases in comparable  store
sales, the timing,  amount and  effectiveness of advertising  expenditures,  any
changes in sales  return rates or warranty  experience,  the timing of new store
openings and related expenses, net sales contributed by new stores,  competitive
factors,  any  disruptions  in supplies or  third-party  service  providers  and
general  economic  conditions,  seasonality of sales and timing of QVC shows and
wholesale sales and consumer confidence.  Furthermore,  a substantial portion of
net sales is often  realized in the last month of a quarter,  due in part to our
promotional schedule and commission structure.  As a result, we may be unable to
adjust spending in a timely manner,  and our business,  financial  condition and
operating  results  may be  significantly  harmed.  Our  historical  results  of
operations  may not be  indicative  of the results  that may be achieved for any
future period.

COMPARISON OF THREE MONTHS ENDED JULY 3, 2004 WITH THREE MONTHS
ENDED JUNE 28, 2003

NET SALES
Net sales  increased  22% to $124.7  million for the three  months ended July 3,
2004 from $102.0  million for the three months ended June 28, 2003, due to a 10%
increase in mattress unit sales and higher average selling  prices.  The average
selling  price per bed set in our company  controlled  channels  was $1,867,  an
increase of approximately  13% over second quarter last year. The higher average
selling  price  resulted  primarily  from  growth in unit sales at higher  price
points  and a decline in unit  sales at lower  price  points.  The  increase  in
mattress  unit  sales was driven  predominately  by sales from new stores and by
sales to  wholesale  partners  while the growth rate of units within same stores
slowed in comparison to prior periods.


The  increase  in net sales by sales  channel  was  attributable  to (i) a $17.6
million  increase  in sales from our retail  stores,  including  an  increase in
comparable store sales of $10.8 million and an increase of $6.8 million from new
stores,  net of stores closed,  (ii) a $1.8 million increase in direct marketing
sales,  (iii) a $1.4 million increase in sales through the Company's  e-commerce
channel and (iv) a $2.0 million  increase in sales from the Company's  wholesale
channel.

GROSS PROFIT

Gross  profit  decreased  to 61.7% for the three  months ended July 3, 2004 from
61.8% for the three months ended June 28,  2003,  primarily  due to increases in
gross  margins  resulting  from  sales of higher  priced bed  models,  offset by
decreases  in  gross  margin  attributable  to  increased  sales  of  adjustable
foundations,  increased  utilization  of our home delivery  services and channel
mix.

                                       12


SALES AND MARKETING EXPENSES
Sales and marketing expenses increased 24% to $57.6 million for the three months
ended July 3, 2004 from $46.3  million for the three  months ended June 28, 2003
and  increased  as a  percentage  of net  sales  to  46.2%  from  45.4%  for the
comparable  prior-year  period.  The $11.3 million increase was primarily due to
additional media investments,  sales-based incentive compensation, and increased
occupancy  costs.  The  increase  as a  percentage  of net sales  was  comprised
primarily of a 2.6 percentage point (ppt) increase in media  investments  offset
by a 1.8 ppt leverage of fixed costs  (occupancy,  base sales  compensation  and
certain marketing  expenses) over higher sales. With additional sales growth, we
expect sales and  marketing  expenses as a percentage of net sales to decline as
we achieve greater leverage from our base sales compensation and occupancy costs
while  reinvesting  some of these leverage  benefits into higher levels of media
investments and training.

GENERAL AND ADMINISTRATIVE EXPENSES
General and administrative  (G&A) expenses increased 9% to $10.0 million for the
three  months  ended July 3, 2004 from $9.2  million for the three  months ended
June 28, 2003 but  decreased as a percentage  of net sales to 8.1% from 9.0% for
the prior-year  period.  The dollar  increase in G&A was comprised  primarily of
increased compensation and benefits expenses related to additional headcount and
from additional  depreciation  from  infrastructure  investments.  We expect G&A
growth  rates to  continue  to be lower  than  the rate of sales  growth  due to
leveraging the fixed component of G&A expenses across a higher sales base.

OTHER INCOME (EXPENSE), NET
Other income (expense) increased $256,000 to $340,000 for the three months ended
July 3,  2004 from  $84,000  for the  three  months  ended  June 28,  2003.  The
improvement  is primarily due to increased  interest  income  reflecting  higher
balances of invested cash.

INCOME TAX EXPENSE
Income tax expense  increased  $0.8 million to $3.7 million for the three months
ended July 3, 2004 from $2.9  million for the three  months ended June 28, 2003.
The effective tax rate was 38.5% in 2004 and 38.0% in 2003.

COMPARISON OF SIX MONTHS ENDED JULY 3, 2004 WITH SIX MONTHS ENDED JUNE 28, 2003

NET SALES
Net sales increased 30% to $264.7 million  for the six months ended July 3, 2004
from  $204.0 million  for the six  months  ended  June  28,  2003,  due to a 17%
increase in mattress unit sales and higher average selling  prices.  The average
selling  price per bed set in our company  controlled  channels  was $1,839,  an
increase of  approximately  14% over the six month  average  selling  price last
year.  The higher average  selling price resulted  primarily from growth in unit
sales at higher price points and a decline in unit sales at lower price  points.
The increase in mattress unit sales was driven  predominately  by sales from new
stores,  and by sales to QVC and other wholesale  partners while the growth rate
of units within same stores slowed in comparison to prior periods.

The  increase  in net sales by sales  channel  was  attributable  to (i) a $44.5
million  increase  in sales from our retail  stores,  including  an  increase in
comparable  store sales of $30.7  million and an increase of $13.8  million from
new  stores,  net of  stores  closed,  (ii) a $5.6  million  increase  in direct
marketing  sales,  (iii) a $3.6 million  increase in sales through the Company's
e-commerce  channel and (iv) a $7.1 million increase in sales from the Company's
wholesale channel.

GROSS PROFIT
Gross profit decreased to 61.6% for the six months ended July 3, 2004 from 62.3%
for the six months  ended  June 28,  2003,  primarily  due to increases in gross
margins resulting from sales of higher priced bed models, offset by decreases in
gross margin attributable to increased sales of adjustable foundations,  channel
mix, and increased utilization of our home delivery services.

SALES AND MARKETING EXPENSES
Sales and marketing  expenses increased 28% to $121.4 million for the six months
ended July 3, 2004 from $95.2 million for the six months ended June 28, 2003 and
decreased  as a percentage  of net sales to 45.9% from 46.7% for the  comparable
prior-year  period.  The $26.2 million  increase was primarily due to additional
media investments,  sales-based incentive compensation,  and increased occupancy
costs.  The decrease as a percentage of net sales was  comprised  primarily of a
1.9  percentage  point (ppt) increase in media  investments  offset by a 2.7 ppt
leverage  of  fixed  costs  (occupancy,  base  sales  compensation  and  certain
marketing expenses) over higher sales.

                                       13


GENERAL AND ADMINISTRATIVE EXPENSES
General and administrative (G&A) expenses increased 18% to $20.7 million for the
six months  ended July 3, 2004 from $17.5  million for the six months ended June
28, 2003 but  decreased as a  percentage  of net sales to 7.8% from 8.6% for the
prior-year  period.  The  dollar  increase  in G&A was  comprised  primarily  of
increased compensation and benefits expenses related to additional headcount and
from additional depreciation from infrastructure investments.

STORE CLOSINGS AND ASSET IMPAIRMENT EXPENSES
Store closing and asset impairment  expense decreased from a $59,000 expense for
the six months  ended June 28, 2003 to $0 for the six months ended July 3, 2004.
In 2003,  the entire $59,000  expense  represents  impairments  related to store
closures.

OTHER INCOME (EXPENSE), NET
Other income (expense)  increased  $519,000 to $652,000 for the six months ended
July 3,  2004  from  $133,000  for the six  months  ended  June  28,  2003.  The
improvement  is primarily due to increased  interest  income  reflecting  higher
balances of invested cash.

INCOME TAX EXPENSE
Income tax expense  increased  $2.9  million to $8.3  million for the six months
ended July 3, 2004 from $5.4 million for the six months ended June 28, 2003. The
effective tax rate was 38.5% in 2004 and 38.0% in 2003.

LIQUIDITY AND CAPITAL RESOURCES

As of July 3, 2004,  we had cash and  marketable  securities  of $88.1  million,
$43.3 million  classified as a current  asset.  As of January 3, 2004,  cash and
marketable  securities  totaled  $75.1  million,  $74.0  million  classified  as
current.  Net working  capital totaled $27.8 million as of July 3, 2004 compared
to $54.0  million for 2003.  The  decrease  in net working  capital was due to a
shift to longer-term  investments which are reported as non-current  assets. The
$13.0 million  improvement  in cash  balances was the result of generating  $8.3
million of operating free cash flow ($19.0 million of cash provided by operating
activities,  reduced by $10.7 million of capital  expenditures) and $4.6 million
of cash provided by financing  activities.  Cash from  financing  activities was
primarily  comprised  of cash  received  from option and warrant  exercises  and
shares  purchased by employees as part of an employee  share  purchase  program,
offset by  purchases  of stock made by us as part of our  ongoing  common  stock
repurchase  program.  We expect to continue to generate positive cash flows from
operations in the future,  while not  anticipating  any  significant  additional
working capital requirements due to our advantaged business model which requires
low levels of inventory and other working capital assets.

We generated cash from operations for the six months ended July 3, 2004 and June
28, 2003 of $19.0  million and $18.3  million,  respectively.  The $0.7  million
year-to-year  improvement  in  cash  from  operations  resulted  primarily  from
improved  operating  income in 2004 largely  offset by increases in income taxes
paid,  reflecting  the  utilization  of  substantially  all net  operating  loss
carryforwards ("NOLs") in 2003.

Capital expenditures  amounted to $10.7 million for the six months ended July 3,
2004,  compared to $10.3 million for the six months ended June 28, 2003. In both
periods our capital  expenditures  related primarily to new and remodeled retail
stores and investments in information technology.  The majority of the year over
year increase in capital  expenditures  relates to investments in retail stores.
In the first half of 2004 we opened 21 retail stores, while in the first half of
2003 we opened 12 stores.  We  anticipate  opening 9  additional  stores in 2004
while completing the marquee and design upgrade of  approximately  130 stores by
the end of the third  quarter.  We will fund the  investment in new and upgraded
stores with cash on hand and cash generated from  operations.  We expect our new
stores to be cash flow positive  within the first 12 months of operation and, as
a  result,  do not  anticipate  a  negative  effect  on  net  cash  provided  by
operations.

Net cash  provided by  financing  activities  totaled  $4.6  million for the six
months  ended July 3, 2004,  compared to $0.5  million for the six months  ended
June 28, 2003. The $4.1 million  increase in cash from financing  activities was
comprised of an increase of $2.5 million received for exercises of stock options
and  warrants  and for  employee  purchases  of common  stock and a $1.6 million
decrease in purchases of common  stock by us under our  board-authorized  common
stock repurchase  program.  During the third quarter of 2004 (through August 10,
2001)we used  approximately  $14.6 million  dollars for the repurchase of shares
under this  program.  Additional  purchases of Select  Comfort stock may be made
from time-to-time, subject to market conditions and at prevailing market prices,
through  open market  purchases.  Repurchased  shares will be retired and may be
reissued in the future for general corporate or other purposes. We may terminate
or limit the stock repurchase program at any time.

                                       14


Management  believes that cash  generated from  operations  will be a sufficient
source of liquidity  for the short- and long- term and should  provide  adequate
capital  for  capital  expenditures  and common  stock  repurchases,  if any. In
addition,  our advantaged business model, which can operate with minimal working
capital, does not require significant additional capital to fund operations.  In
2003 we  obtained  a $15  million  bank  revolving  line of  credit  to  provide
additional cash  flexibility in the case of unexpected  significant  external or
internal  developments.  The  line of  credit  is a  three-year  senior  secured
revolving  facility.  The interest rate on borrowings is calculated  using LIBOR
plus 1.50% to 2.25% with the  incremental  rate dependent on our leverage ratio,
as defined by the lender.  We are subject to certain  financial  covenants under
the agreement, principally consisting of minimum liquidity requirements, working
capital  and  leverage  ratios.  We have  remained in full  compliance  with the
financial  covenants  from the date the agreement was  originated.  We currently
have no borrowings outstanding under this credit agreement.

CRITICAL ACCOUNTING POLICIES AND ESTIMATES

The preparation of financial statements in conformity with accounting principles
generally  accepted in the United States of America requires  management to make
estimates and assumptions.  Predicting  future events is inherently an imprecise
activity and as such requires the use of judgment.  Actual results may vary from
estimates  in amounts  that may be material  to the  financial  statements.  The
accounting  policies discussed below are considered  critical because changes to
certain  judgments and assumptions  inherent in these policies could  materially
affect the financial statements.

Our critical  accounting policies relate to revenue  recognition,  accrued sales
returns,  accrued  warranty  costs  and  impairment  of  long-lived  assets  and
long-lived assets to be disposed of by us.

In certain  instances,  accounting  principles  generally accepted in the United
States of America allow for the selection of alternative accounting methods. Our
significant  policy that  involves  the  selection of an  alternative  method is
accounting for stock options.

STOCK-BASED COMPENSATION

Two  alternative  methods exist for accounting for stock options:  the intrinsic
value method and the fair value  method.  We use the  intrinsic  value method of
accounting for stock options, and accordingly,  no compensation expense has been
recognized in the financial statements for options granted to employees,  or for
the discount feature of our employee stock purchase plan.

REVENUE RECOGNITION

We record  revenue at the time product is shipped to our  customer,  except when
beds are  delivered  and set up by our home  delivery  employees,  in which case
revenue is recorded at the time the bed is delivered and set up in the home.

ACCRUED SALES RETURNS

We reduce sales at the time revenue is recognized  for estimated  returns.  This
estimate is based on historical  return rates,  which are reasonably  consistent
from period to period.  If actual returns vary from expected  rates,  revenue in
future periods is adjusted, which could have a material adverse effect on future
results of operations.

ACCRUED WARRANTY COSTS

The estimated costs to service  warranty claims of customers is included in cost
of sales.  This estimate is based on historical  claim rates during the warranty
period.  Because this estimate  covers an extended period of time, a revision of
estimated  claim rates could  result in a  significant  adjustment  of estimated
future costs of fulfilling warranty commitments.  An increase in estimated claim
rates could have a material adverse effect on future results of operations.

STORE CLOSING AND ASSET IMPAIRMENT EXPENSES

We evaluate our long-lived assets, including leaseholds and fixtures in existing
stores,  based on expected  cash flows  through the  remainder of the lease term
after considering the potential impact of planned  operational  improvements and
marketing programs.  Expected cash flows may not be realized,  which could cause

                                       15


long-lived assets to become impaired in future periods and could have a material
adverse  effect on future  results of  operations.  Store assets are written off
when we believe these costs will not be recovered through future operations.


ITEM 3.  QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK

Financial  instruments that potentially subject the Company to concentrations of
credit risk  consist  principally  of  investments.  The  counterparties  to our
investments  consist of government  agencies and various major  corporations  of
investment-grade  credit  standing.  The  Company  does  not  believe  there  is
significant risk of non-performance by these counterparties  because the Company
limits the amount of credit  exposure to any one financial  institution  and any
one type of investment.

In addition,  our investments carry fixed interest rates which, in an increasing
interest rate  environment,  would result in unrealized losses in our investment
portfolio.  The  Company  limits this  interest  rate risk by  designating  this
portfolio as  "held-to-maturity"  and by managing the short-term liquidity needs
of the business by matching investment duration to liquidity needs.

ITEM 4.  DISCLOSURE CONTROLS AND PROCEDURES

As of the end of the period covered by this report,  we conducted an evaluation,
under the  supervision  and with the  participation  of our  President and Chief
Executive Officer, and our Senior Vice President and Chief Financial Officer, of
our disclosure controls and procedures. Based on this evaluation, these officers
concluded  that  our  disclosure   controls  and  procedures  are  effective  in
recording,  processing,  summarizing  and  reporting  information  necessary  to
satisfy our disclosure obligations under the Securities Exchange Act of 1934.


                                       16



PART II: OTHER INFORMATION

ITEM 1.  LEGAL PROCEEDINGS

On August 13, 2003, a lawsuit was filed against the Company in Superior Court of
the State of California, County of Ventura. The suit was subsequently amended on
September 18, 2003.  This suit was filed by two former store  managers  alleging
misclassification  of employment position and seeking class  certification.  The
complaint  seeks  judgment for unpaid  overtime  compensation  alleged to exceed
$1.0 million, together with related penalties, restitution,  attorneys' fees and
costs.  We are  investigating  the  allegations  in the  complaint and intend to
vigorously  defend  this  litigation.  As this  case is in the  early  stages of
discovery, the financial impact to the Company, if any, cannot be predicted.

The Company is involved in various other claims and legal actions arising in the
ordinary course of business.  In the opinion of management,  any losses that may
occur from these  other  matters  are  adequately  covered by  insurance  or are
provided for in the consolidated  financial  statements and the ultimate outcome
of these  other  matters  will not have a  material  effect on the  consolidated
financial position or results of operations of the Company.

ITEM 2.  CHANGES IN SECURITIES AND USE OF PROCEEDS

          (a) - (d) Not applicable.

(e)     Registrant Purchases of Equity Securities

                                                                     
                                                                (c) Total
                                                                 Number          (d) Maximum
                                                                 of Shares        Number (or
                                                                (or Units)         Approximate
                                                                Purchased as     Dollar Value) of
                                 (a) Total                      Part of          shares (or Units)
                                 Number of      (b) Average     Publicly         that May Yet Be
                                 Shares (or     Price Paid      Announced        Purchased Under
                                   Units)       per Share        Plans or          the Plans or
              Period             Purchased(1)    (or Unit)      Programs (2)        Programs
        --------------------    -------------   ------------    -------------    ---------------
        April 4, 2004 -
           May 1, 2004                   177       $28.23                -        $14,991,000
        May 2, 2004 -
           May 29, 2004                  457        20.15                -         16,464,000
        May 30, 2004 -
           July 3, 2004                  161        17.66                -         15,344,000
                                -------------
        Total                            795       $21.44                -


         (1) Includes  795 shares  acquired in open market  transactions  by the
         administrator of the Company's non-qualified deferred compensation plan
         in order to accommodate investment elections of plan participants.

         (2) In February 2003, the Company announced that the Board of Directors
         had  authorized  the use of up to $12.5  million for the  repurchase of
         shares  of  the  Company's  common  stock.   This   authorization   was
         subsequently  modified  to  allow  for the use of a  formula  specified
         amount  based on certain  minimum cash levels,  for the  repurchase  of
         shares.  The Audit  Committee of the Board of Directors  reviews,  on a
         quarterly basis, the authority granted as well as any repurchases under
         this  program.   This   authorization   is  currently  not  subject  to
         expiration.

         During the period  from  July 4, 2004  through  August  10,  2004,  the
         Company  repurchased  approximately  793,000 shares at a  total cost of
         approximately $14.6 million.

ITEM 3.  DEFAULTS UPON SENIOR SECURITIES

         Not applicable.


                                       17



ITEM 4.  SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS

        Our  Annual  Meeting  of  Shareholders  was  held on May 20,  2004.  The
        following  individuals  were  elected as Directors of the Company at the
        Annual  Meeting to serve for terms of three  years  expiring at the 2007
        Annual Meeting of Shareholders or until their successors are elected and
        qualified.  Shares voted in favor of these Directors and shares withheld
        were as follows:

        Thomas J. Albani
                              Shares For                   32,030,677
                              Shares Withheld               2,169,274

        David T. Kollat
                              Shares For                   33,067,008
                              Shares Withheld               1,132,943

        William R. McLaughlin
                              Shares For                   33,472,862
                              Shares Withheld                 727,089

        In addition to the Directors named above, the following Directors' terms
        continued after the Annual Meeting and will expire at the Annual Meeting
        of Shareholders in the year indicated below:

                                                            Term
                                  Name                     Expires
                             Christopher P. Kirchen         2005
                             Brenda J. Lauderback           2005
                             Michael A. Peel                2005
                             Jean-Michel Valette            2005
                             Patrick A. Hopf                2006
                             Trudy A. Rautio                2006
                             Ervin R. Shames                2006

        Shareholders  approved the adoption of the 2004 Stock  Incentive Plan.
        Shares voted in favor and against the plan were as follows:


                              Shares For                   20,254,407
                              Shares Against                8,789,706

        Shareholders  also  approved the  appointment  of KPMG LLP,  certified
        public accountants, as independent auditors for the fiscal year ending
        January 1, 2005.  Shares voted in favor and against  this  appointment
        were as follows:


                              Shares For                   33,485,767
                              Shares Against                  147,126

ITEM 5.  OTHER INFORMATION

         Not applicable.


                                       18



ITEM 6.  EXHIBITS AND REPORTS ON FORM 8-K

         (a)   EXHIBITS.

                 EXHIBIT
                 NUMBER    DESCRIPTION

                 10.1      Exclusive Supplier Agreement between Radisson Hotels
                           International, Inc. and Select Comfort Corporation.*
                 10.2      Select Comfort Corporation 2004 Stock Incentive Plan.
                 31.1      Certification  of CEO  pursuant  to  Section  302 of
                           the Sarbanes-Oxley Act of 2002.
                 31.2      Certification  of CFO  pursuant  to  Section  302 of
                           the Sarbanes-Oxley Act of 2002.
                 32.1      Certification  of CEO  pursuant  to  Section  906 of
                           the Sarbanes-Oxley Act of 2002, 18 U.S.C.
                           Section 1350.
                 32.2      Certification  of CFO  pursuant  to  Section  906 of
                           the Sarbanes-Oxley Act of 2002, 18 U.S.C.
                           Section 1350.

               *Portions of this Exhibit have been omitted pursuant to a request
               for confidential treatment.

(b) REPORTS ON FORM 8-K

               During the quarter  ended July 3, 2004,  Current  Reports on Form
               8-K consisted of the following:

               (i)  Current Report  furnished under Item 12 of Form 8-K on April
                    9, 2004, announcing  preliminary sales for the first quarter
                    ended April 3, 2004.

               (ii) Current Report  furnished under Item 12 of Form 8-K on April
                    20, 2004,  announcing  results for the first  quarter  ended
                    April 3, 2004 and earnings guidance for second quarter 2004.

               (iii)Current Report  furnished  under Item 7 and 9 of Form 8-K on
                    May 11,  2004,  providing  slides that were  presented at an
                    analyst day on May 10, 2004.

               (iv) Current Report furnished under Item 9 of Form 8-K on May 21,
                    2004,  announcing  election of president and chief executive
                    officer to the additional  position of chairman of the board
                    and  announcing  results of the annual  shareholder  meeting
                    held May 20, 2004.

               (v)  Current Report furnished under Item 9 of Form 8-K on May 25,
                    2004,  announcing  exclusive  brand  agreement  with Carlson
                    Hotels Worldwide.


                                       19




                                   SIGNATURES

Pursuant to the  requirements  of the  Securities  and Exchange Act of 1934, the
Registrant  has duly  caused  this  report  to be  signed  on its  behalf by the
undersigned thereunto duly authorized.


                                               SELECT COMFORT CORPORATION



                                           /s/ William R. McLaughlin
                                           -------------------------------------
August 11, 2004                            William R. McLaughlin
                                           President and Chief Executive Officer
                                           (principal executive officer)




                                           /s/ James C. Raabe
                                           -------------------------------------
                                           James C. Raabe
                                           Senior Vice President and Chief
                                           Finacial Officer
                                           (principal financial and accounting
                                           officer)



                                       20




                                  EXHIBIT INDEX

   EXHIBIT NUMBER                        DESCRIPTION

        10.1          Exclusive Supplier Agreement between Radisson
                      Hotels International, Inc. and Select Comfort
                      Corporation.*
        10.2          Select Comfort Corporation 2004 Stock Incentive
                      Plan.
        31.1          Certification of CEO pursuant to Section 302 of
                      the Sarbanes-Oxley Act of 2002.
        31.2          Certification of CFO pursuant to Section 302 of
                      the Sarbanes-Oxley Act of 2002.
        32.1          Certification of CEO pursuant to Section 906 of
                      the Sarbanes-Oxley Act of 2002, 18 U.S.C. Section
                      1350.
        32.2          Certification of CFO pursuant to Section 906 of
                      the Sarbanes-Oxley Act of 2002, 18 U.S.C. Section
                      1350.

               *Portions of this Exhibit have been omitted pursuant to a request
               for confidential treatment.


                                       21