SELECT COMFORT CORPORATION
                            2004 STOCK INCENTIVE PLAN

1.      PURPOSE OF PLAN.

        The purpose of the Select Comfort  Corporation 2004 Stock Incentive Plan
(the "Plan") is to advance the  interests  of Select  Comfort  Corporation  (the
"Company") and its  shareholders by enabling the Company and its Subsidiaries to
attract  and  retain  qualified  individuals  through  opportunities  for equity
participation in the Company,  and to reward those individuals who contribute to
the achievement of the Company' objectives.

2.      DEFINITIONS.

        The following  terms will have the meanings set forth below,  unless the
context clearly otherwise requires:

        2.1 "BOARD" means the Board of Directors of the Company.

        2.2 "BROKER  EXERCISE NOTICE" means a written notice pursuant to which a
Participant,  upon  exercise  of an Option,  irrevocably  instructs  a broker or
dealer to sell a  sufficient  number of  shares or loan a  sufficient  amount of
money to pay all or a portion of the  exercise  price of the  Option  and/or any
related  withholding  tax  obligations  and remit such sums to the  Company  and
directs  the  Company  to  deliver  stock  certificates  to be issued  upon such
exercise directly to such broker or dealer or their nominee.

        2.3 "CAUSE" means (i) dishonesty, fraud, misrepresentation, embezzlement
or deliberate injury or attempted injury, in each case related to the Company or
any  Subsidiary,  (ii) any  unlawful or criminal  activity of a serious  nature,
(iii)  any  intentional  and  deliberate  breach  of  a  duty  or  duties  that,
individually or in the aggregate,  are material in relation to the Participant's
overall  duties,  or  (iv)  any  material  breach  of any  employment,  service,
confidentiality  or non-compete  agreement  entered into with the Company or any
Subsidiary.

        2.4 "CHANGE IN CONTROL" means an event described in Section 12.1
of the Plan.

        2.5 "CODE" means the Internal Revenue Code of 1986, as amended.

        2.6 "COMMITTEE"  means the group of individuals  administering the Plan,
as provided in Section 3 of the Plan.

        2.7 "COMMON  STOCK"  means the common  stock of the  Company,  par value
$0.01 per share,  or the number and kind of shares of stock or other  securities
into which such Common  Stock may be changed in  accordance  with Section 4.3 of
the Plan.

        2.8  "DISABILITY"  means the disability of the Participant such as would
entitle the Participant to receive  disability  income benefits  pursuant to the
long-term  disability  plan of the  Company  or  Subsidiary  then  covering  the
Participant or, if no such plan exists or is applicable to the Participant,  the
permanent and total disability of the Participant  within the meaning of Section
22(e)(3) of the Code.


        2.9  "EFFECTIVE  DATE" means May 20, 2004 or such later date as the Plan
is initially approved by the Company's shareholders.

        2.10 "ELIGIBLE  RECIPIENTS"  means all  employees  (including,  without
limitation, officers and directors who are also employees) of the Company or any
Subsidiary  and  any   non-employee   directors,   consultants  and  independent
contractors of the Company or any Subsidiary.  Non-employee directors shall only
be eligible to  participate  through the  limited,  automatic  grant  provisions
specified in Section 6.7 of the Plan.

        2.11 "EXCHANGE ACT" means the Securities Exchange Act of 1934,
as amended.

        2.12 "FAIR MARKET VALUE" means,  with respect to the Common Stock, as of
any date (or, if no shares  were  traded or quoted on such date,  as of the next
preceding  date on which there was such a trade or quote):  (a) the mean between
the reported high and low sale prices of the Common Stock if the Common Stock is
listed,  admitted to unlisted  trading  privileges or reported on any foreign or
national  securities  exchange or on the Nasdaq National Market or an equivalent
foreign market on which sale prices are reported; (b) if the Common Stock is not
so listed,  admitted to unlisted trading privileges or reported, the closing bid
price as reported  by the Nasdaq  SmallCap  Market,  OTC  Bulletin  Board or the
National  Quotation  Bureau,  Inc. or other  comparable  service;  or (c) if the
Common  Stock  is not  so  listed  or  reported,  such  price  as the  Committee
determines  in good  faith in the  exercise  of its  reasonable  discretion.  If
determined by the Committee,  such determination  will be final,  conclusive and
binding for all purposes and on all persons, including,  without limitation, the
Company,  the shareholders of the Company, the Participants and their respective
successors-in-interest.  No  member  of the  Committee  will be  liable  for any
determination  regarding  the fair market value of the Common Stock that is made
in good faith.

        2.13 "INCENTIVE  AWARD"  means an  Option,  Stock  Appreciation  Right,
Restricted  Stock  Award or  Performance  Stock  Award  granted  to an  Eligible
Recipient pursuant to the Plan.

        2.14 "INCENTIVE  STOCK OPTION"  means a right to purchase  Common Stock
granted  to an  Eligible  Recipient  pursuant  to  Section  6 of the  Plan  that
qualifies as an "incentive  stock  option"  within the meaning of Section 422 of
the Code.

        2.15 "NON-STATUTORY STOCK OPTION" means a right to purchase Common Stock
granted to an Eligible Recipient pursuant to Section 6 of the Plan that does not
qualify as an Incentive Stock Option.

        2.16 "OPTION" means an Incentive Stock Option or a Non-Statutory
Stock Option.

        2.17 "PARTICIPANT"  means an Eligible Recipient who receives one or more
Incentive Awards under the Plan.

        2.18 "PERFORMANCE  CRITERIA" means the performance  criteria that may be
used by the  Committee  in granting  Performance  Stock Awards  contingent  upon
achievement of performance  goals,  consisting of net sales,  operating  income,
income before income taxes, net income, net income per share (basic or diluted),
profitability as measured by return ratios (including  return on assets,  return
on equity,  return on investment and return on sales), cash flows, market share,

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cost reduction goals, margins (including one or more of gross, operating and net
income  margins),  stock price,  total return to  shareholders,  economic  value
added,  working capital and strategic plan development and  implementation.  The
Committee  may  select  one   criterion  or  multiple   criteria  for  measuring
performance  and the  measurement  may be  based  upon  Company,  Subsidiary  or
business unit  performance,  either absolute or by relative  comparison to other
companies or any other external measure of the selected criteria.

        2.19 "PERFORMANCE  STOCK  AWARD"  means an award of a right to  receive
shares of Common Stock granted to an Eligible Recipient pursuant to Section 9 of
the Plan contingent upon achievement of Performance Criteria or other objectives
during a specified period as provided in Section 9.

        2.20 "PREVIOUSLY  ACQUIRED SHARES" means shares of Common Stock that are
already owned by the Participant or, with respect to any Incentive  Award,  that
are to be issued upon the grant, exercise or vesting of such Incentive Award.

        2.21 "RESTRICTED  STOCK AWARD" means an award of Common Stock granted to
an Eligible  Recipient  pursuant to Section 8 of the Plan that is subject to the
restrictions  on  transferability  and the  risk of  forfeiture  imposed  by the
provisions of such Section 8.

        2.22 "RETIREMENT," unless otherwise defined in the instrument evidencing
an  Incentive  Award or in a written  employment,  services  or other  agreement
between the Participant and the Company or a Subsidiary,  means  "Retirement" as
defined  from time to time for  purposes of the Plan by the  Committee or by the
Company's chief human resources officer or other person performing that function
or, if not so defined,  means voluntary  termination of employment or service by
the  Participant  on or after the date the  Participant  reaches age 55 with the
present  intention to leave the Company's  industry  and/or to leave the general
workforce.

        2.23 "SECURITIES ACT" means the Securities Act of 1933, as amended.

        2.24 "STOCK  APPRECIATION  RIGHT"  means a right  granted to an Eligible
Recipient  pursuant  to  Section 7 of the Plan to  receive  a  payment  from the
Company,  in the form of  stock,  cash or a  combination  of both,  equal to the
difference  between the Fair Market  Value of one or more shares of Common Stock
and the exercise price of such shares under the terms of such Stock Appreciation
Right.

        2.25 "SUBSIDIARY"  means any  entity  that is  directly  or  indirectly
controlled  by the Company or any entity in which the Company has a  significant
equity interest, as determined by the Committee.

        2.26 "TAX DATE" means the date any  withholding  tax  obligation  arises
under the Code for a Participant with respect to an Incentive Award.

3.      PLAN ADMINISTRATION.

        3.1 THE COMMITTEE.  The Plan will be  administered  by the Board or by a
committee  of the  Board.  So long as the  Company  has a  class  of its  equity
securities  registered  under  Section 12 of the  Exchange  Act,  any  committee
administering  the Plan will consist  solely of two or more members of the Board

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who are  "non-employee  directors"  within the  meaning of Rule 16b-3  under the
Exchange Act and, if the Board so  determines  in its sole  discretion,  who are
"outside  directors"  within the meaning of Section  162(m) of the Code.  Such a
committee,  if  established,  will  act by  majority  approval  of  the  members
(provided,  however,  that unanimous  approval shall be required with respect to
any action  taken by written  consent),  and a majority of the members of such a
committee will constitute a quorum. As used in the Plan,  "Committee" will refer
to the Board or to such a committee,  if established.  To the extent  consistent
with applicable  corporate law of the Company's  jurisdiction of  incorporation,
the Committee may delegate to any officers of the Company the duties,  power and
authority  of the  Committee  under  the Plan  pursuant  to such  conditions  or
limitations as the Committee may  establish;  provided,  however,  that only the
Committee may exercise such duties, power and authority with respect to Eligible
Recipients  who are subject to Section 16 of the Exchange Act. The Committee may
exercise its duties,  power and authority  under the Plan in its sole discretion
without  the  consent  of any  Participant  or  other  party,  unless  the  Plan
specifically  provides otherwise.  Each  determination,  interpretation or other
action made or taken by the  Committee  pursuant to the  provisions  of the Plan
will be  conclusive  and binding for all  purposes  and on all  persons,  and no
member of the Committee will be liable for any action or  determination  made in
good faith with respect to the Plan or any  Incentive  Award  granted  under the
Plan.

        3.2    AUTHORITY OF THE COMMITTEE.

               (a) In accordance with and subject to the provisions of the Plan,
        the Committee  will have the  authority to determine  all  provisions of
        Incentive Awards as the Committee may deem necessary or desirable and as
        consistent with the terms of the Plan,  including,  without  limitation,
        the   following:   (i)  the  Eligible   Recipients  to  be  selected  as
        Participants;  (ii) the nature and extent of the Incentive  Awards to be
        made to each Participant (including the number of shares of Common Stock
        to be subject to each Incentive Award, any exercise price, the manner in
        which  Incentive  Awards  will vest or become  exercisable  and  whether
        Incentive Awards will be granted in tandem with other Incentive  Awards)
        and the form of written  agreement,  if any,  evidencing  such Incentive
        Award;  (iii) the time or times when  Incentive  Awards will be granted;
        (iv) the duration of each Incentive  Award; and (v) the restrictions and
        other conditions to which the payment or vesting of Incentive Awards may
        be subject. In addition, the Committee will have the authority under the
        Plan in its sole  discretion to pay the economic  value of any Incentive
        Award in the form of cash, Common Stock or any combination of both.

               (b) Subject to Section 3.2(d), below, the Committee will have the
        authority under the Plan to amend or modify the terms of any outstanding
        Incentive  Award  in any  manner,  including,  without  limitation,  the
        authority  to modify the number of shares or other terms and  conditions
        of an Incentive Award, extend the term of an Incentive Award, accelerate
        the  exercisability  or vesting or otherwise  terminate any restrictions
        relating to an Incentive Award,  accept the surrender of any outstanding
        Incentive  Award or, to the extent not  previously  exercised or vested,
        authorize  the  grant  of  new  Incentive  Awards  in  substitution  for
        surrendered  Incentive  Awards;  provided,  however  that the amended or
        modified  terms are permitted by the Plan as then in effect and that any
        Participant  adversely  affected by such  amended or modified  terms has
        consented to such amendment or modification.

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               (c)  In  the   event   of:   (i)  any   reorganization,   merger,
        consolidation,  recapitalization,  liquidation,  reclassification, stock
        dividend,   stock  split,   combination  of  shares,   rights  offering,
        extraordinary  dividend  or  divestiture  (including  a spin off) or any
        other  change in  corporate  structure  or  shares;  (ii) any  purchase,
        acquisition,  sale, disposition or write-down of a significant amount of
        assets  or a  significant  business;  (iii)  any  change  in  accounting
        principles  or  practices,  tax laws or other  such  laws or  provisions
        affecting reported results;  (iv) any uninsured  catastrophic  losses or
        extraordinary  non-recurring items as described in Accounting Principles
        Board  Opinion  No. 30 or in  management's  discussion  and  analysis of
        financial  performance  appearing  in the  Company's  annual  report  to
        shareholders  for the applicable  year; or (v) any other similar change,
        in each case with  respect  to the  Company  or any other  entity  whose
        performance  is relevant to the grant or vesting of an Incentive  Award,
        the Committee  (or, if the Company is not the surviving  corporation  in
        any  such   transaction,   the  board  of  directors  of  the  surviving
        corporation) may, without the consent of any affected Participant, amend
        or modify the vesting criteria (including  Performance  Criteria) of any
        outstanding  Incentive  Award  that is  based in whole or in part on the
        financial  performance  of the Company (or any Subsidiary or division or
        other  subunit  thereof) or such other entity so as equitably to reflect
        such event,  with the desired  result that the criteria  for  evaluating
        such  financial  performance of the Company or such other entity will be
        substantially  the same (in the sole  discretion of the Committee or the
        board of directors of the surviving corporation) following such event as
        prior to such  event;  provided,  however,  that the amended or modified
        terms are permitted by the Plan as then in effect.

               (d)  Notwithstanding  any other provision of this Plan other than
        Section  4.3,  the  Committee  may not,  without  prior  approval of the
        Company's shareholders,  seek to effect any re-pricing of any previously
        granted,  "underwater"  Option  or  Stock  Appreciation  Right  by:  (i)
        amending  or  modifying  the terms of the  Option or Stock  Appreciation
        Right to lower the exercise price;  (ii) canceling the underwater Option
        or Stock Appreciation Right and granting either (A) replacement  Options
        or  Stock  Appreciation  Rights  having  a  lower  exercise  price;  (B)
        Restricted Stock Awards; or (C) Performance Stock Awards in exchange; or
        (iii) repurchasing the underwater  Options or Stock Appreciation  Rights
        and granting new Incentive  Awards under this Plan. For purposes of this
        Section 3.2(d), an Option or Stock  Appreciation Right will be deemed to
        be  "underwater"  at any time when the Fair  Market  Value of the Common
        Stock  is  less  than  the  exercise   price  of  the  Option  or  Stock
        Appreciation Right.

               (e) In addition to the authority of the  Committee  under Section
        3.2(b)  and  notwithstanding  any  other  provision  of  the  Plan,  the
        Committee  may, in its sole  discretion,  amend the terms of the Plan or
        Incentive  Awards with respect to Participants  resident  outside of the
        United  States or employed by a non-U.S.  Subsidiary  in order to comply
        with local legal  requirements,  to otherwise  protect the  Company's or
        Subsidiary's  interests,  or to meet  objectives  of the Plan,  and may,
        where  appropriate,  establish  one or  more  sub-plans  (including  the
        adoption of any  required  rules and  regulations)  for the  purposes of
        qualifying  for  preferred tax  treatment  under  foreign tax laws.  The
        Committee shall have no authority,  however,  to take action pursuant to
        this Section 3.2(e):  (i) to reserve shares or grant Incentive Awards in

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        excess of the  limitations  provided in Section 4.1;  (ii) to effect any
        re-pricing  in violation of Section  3.2(d);  (iii) to grant  Options or
        Stock Appreciation Rights having an exercise price less than 100% of the
        Fair Market  Value of one share of Common  Stock on the date of grant in
        violation of Section 6.2 or Section  7.2; or (iv) for which  shareholder
        approval  would then be required  pursuant to Section 422 of the Code or
        the rules of any stock  exchange on which  shares of Common Stock may be
        listed for trading.

4.      SHARES AVAILABLE FOR ISSUANCE.

        4.1 MAXIMUM NUMBER OF SHARES AVAILABLE;  CERTAIN RESTRICTIONS ON AWARDS.
Subject to adjustment as provided in Section 4.3 of the Plan, the maximum number
of shares of Common  Stock that will be available  for  issuance  under the Plan
will be  3,000,000  Notwithstanding  any  other  provisions  of the  Plan to the
contrary,  (i) no  Participant  in the Plan may be granted any Incentive  Awards
relating to more than 500,000 shares of Common Stock in the aggregate during any
12-month  period;  and (ii) no more than 1,000,000 shares of Common Stock may be
granted as Restricted  Stock Awards or Performance  Stock Awards under the Plan,
with the foregoing  limits  subject,  in each case, to adjustment as provided in
Section 4.3 of the Plan.

        4.2  ACCOUNTING  FOR INCENTIVE  AWARDS.  Shares of Common Stock that are
issued under the Plan or that are subject to outstanding  Incentive  Awards will
be applied  to reduce the  maximum  number of shares of Common  Stock  remaining
available for issuance under the Plan; provided, however, that shares subject to
an Incentive Award that lapses,  expires, is forfeited  (including issued shares
forfeited  under a  Restricted  Stock  Award) or for any  reason  is  terminated
unexercised  or  unvested  or is  settled or paid in cash or any form other than
shares of Common Stock will  automatically  again become  available for issuance
under the Plan.  To the extent that the exercise  price of any  Incentive  Award
and/or associated tax withholding  obligations are paid by tender or attestation
as to ownership of Previously  Acquired  Shares,  or to the extent that such tax
withholding  obligations  are  satisfied  by  withholding  of  shares  otherwise
issuable  upon  exercise of the  Incentive  Award,  only the number of shares of
Common  Stock  issued  net of the  number of  shares  tendered,  attested  to or
withheld will be applied to reduce the maximum  number of shares of Common Stock
remaining available for issuance under the Plan. Similarly, any shares of Common
Stock  that are  repurchased  by the  Company  on the open  market or in private
transactions  may be added to the  aggregate  number  of  shares  available  for
issuance  under  the  Plan,  so  long  as the  aggregate  price  paid  for  such
repurchased shares does not exceed the cumulative amount received in cash by the
Company  upon the exercise of Options or issuance of  Incentive  Awards  granted
under the Plan.

        4.3  ADJUSTMENTS  TO SHARES AND  INCENTIVE  AWARDS.  In the event of any
reorganization,    merger,   consolidation,    recapitalization,    liquidation,
reclassification,  stock dividend,  stock split,  combination of shares,  rights
offering,  divestiture or extraordinary  dividend  (including a spin off) or any
other change in the corporate structure or shares of the Company,  the Committee
(or, if the Company is not the surviving  corporation  in any such  transaction,
the board of  directors  of the  surviving  corporation)  will make  appropriate
adjustment (which determination will be conclusive) as to the number and kind of
securities or other property  (including cash) available for issuance or payment

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under the Plan and, in order to prevent dilution or enlargement of the rights of
Participants, (a) the number and kind of securities or other property (including
cash) subject to  outstanding  Incentive  Awards,  and (b) the exercise price of
outstanding Incentive Awards.

5.      PARTICIPATION.

        Participants  in the Plan will be those Eligible  Recipients who, in the
judgment of the Committee, have contributed, are contributing or are expected to
contribute  to  the  achievement  of  the  objectives  of  the  Company  or  its
Subsidiaries.  Eligible  Recipients may be granted from time to time one or more
Incentive  Awards,  singly or in combination  or in tandem with other  Incentive
Awards, as may be determined by the Committee in its sole discretion.  Incentive
Awards  will be  deemed  to be  granted  as of the date  specified  in the grant
resolution  of the  Committee,  which  date  will  be the  date  of any  related
agreement with the Participant.

6.      OPTIONS.

        6.1 GRANT.  An Eligible  Recipient  may be granted  one or more  Options
under the Plan,  and such Options will be subject to such terms and  conditions,
consistent  with the other  provisions  of the Plan, as may be determined by the
Committee in its sole discretion.  The Committee may designate whether an Option
is to be considered an Incentive Stock Option or a  Non-Statutory  Stock Option.
To the extent that any Incentive  Stock Option granted under the Plan ceases for
any reason to qualify as an "incentive stock option" for purposes of Section 422
of the Code,  such Incentive  Stock Option will continue to be  outstanding  for
purposes of the Plan but will thereafter be deemed to be a  Non-Statutory  Stock
Option.

        6.2 EXERCISE PRICE. The per share price to be paid by a Participant upon
exercise of an Option will be determined by the Committee in its sole discretion
at the time of the Option grant,  provided that such price will not be less than
100% of the Fair Market  Value of one share of Common Stock on the date of grant
(110% of the Fair Market  Value if, at the time the  Incentive  Stock  Option is
granted,  the  Participant  owns,  directly or indirectly,  more than 10% of the
total combined voting power of all classes of stock of the Company or any parent
or subsidiary corporation of the Company).

        6.3  EXERCISABILITY  AND DURATION.  An Option will become exercisable at
such times and in such installments and upon such terms and conditions as may be
determined  by the  Committee  in its  sole  discretion  at the  time of  grant,
including  without  limitation  (i)  the  achievement  of  one  or  more  of the
Performance Criteria;  and/or that (ii) the Participant remain in the continuous
employment  or service  with the Company or a Subsidiary  for a certain  period;
provided,  however,  that no Option may be  exercisable  after 10 years from its
date of grant.

        6.4 PAYMENT OF EXERCISE PRICE. The total purchase price of the shares to
be purchased upon exercise of an Option will be paid entirely in cash (including
check, bank draft or money order); provided, however, that the Committee, in its
sole discretion and upon terms and conditions established by the Committee,  may
allow  such  payments  to be made,  in whole or in part,  by  tender of a Broker
Exercise  Notice,  by tender,  or  attestation  as to  ownership,  of Previously
Acquired  Shares that have been held for the period of time necessary to avoid a
charge to the Company's  earnings for financial  reporting purposes and that are
otherwise acceptable to the Committee,  or by a combination of such methods. For

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purposes of such payment,  Previously  Acquired Shares tendered or covered by an
attestation will be valued at their Fair Market Value on the exercise date.

        6.5 MANNER OF EXERCISE.  An Option may be exercised by a Participant  in
whole or in part from time to time,  subject to the conditions  contained in the
Plan and in the  agreement  evidencing  such Option,  by delivery in person,  by
facsimile or electronic  transmission  or through the mail of written  notice of
exercise  to the  Company  at its  principal  executive  office in  Minneapolis,
Minnesota (or to the Company's  designee as may be established from time to time
by the Company and communicated to Participants) and by paying in full the total
exercise price for the shares of Common Stock to be purchased in accordance with
Section 6.4 of the Plan.

        6.6 AGGREGATE LIMITATION OF STOCK SUBJECT TO INCENTIVE STOCK OPTIONS. To
the extent that the aggregate  Fair Market Value  (determined  as of the date an
Incentive Stock Option is granted) of the shares of Common Stock with respect to
which  incentive  stock options  (within the meaning of Section 422 of the Code)
are  exercisable  for the first time by a  Participant  during any calendar year
(under the Plan and any other incentive stock option plans of the Company or any
subsidiary  or parent  corporation  of the  Company  (within  the meaning of the
Code))  exceeds  $100,000 (or such other amount as may be prescribed by the Code
from time to time),  such excess Options will be treated as Non-Statutory  Stock
Options.  The determination  will be made by taking incentive stock options into
account in the order in which they were granted.  If such excess only applies to
a portion of an Incentive Stock Option, the Committee,  in its discretion,  will
designate which shares will be treated as shares to be acquired upon exercise of
an Incentive Stock Option.

        6.7    NON-DISCRETIONARY GRANT OF OPTIONS TO NON-EMPLOYEE DIRECTORS.

               (a) Each non-employee  director on the effective date of the Plan
        (or, if first elected after the effective  date of the Plan, on the date
        the  non-employee  director is first elected) shall be awarded an Option
        to purchase up to 10,000  shares of Common Stock (or such lesser  number
        of shares as may be determined  by the  Committee  from time to time and
        subject to adjustment upon changes in  capitalization  of the Company as
        provided  in Section  4.3  above).  As of the close of  business on each
        successive  annual  shareholders'  meeting  date  after  the date of the
        original award, each non-employee  director continuing in service on the
        Board of Directors of the Company shall be granted an additional  Option
        to purchase up to 10,000  shares of Common Stock (or such lesser  number
        of shares as may be determined  by the  Committee  from time to time and
        subject to adjustment upon changes in  capitalization  of the Company as
        provided in Section 4.3 above).  All Options  granted under this Section
        6.7 of the Plan shall be  Non-Statutory  Stock  Options not  entitled to
        special tax treatment under Section 422 of the Internal  Revenue Code of
        1986, as amended.

               (b) The per share price to be paid by the  non-employee  director
        upon exercise of an Option  granted under this Section 6.7 will be equal
        to 100% of the  Fair  Market  Value of the  Common  Stock on the date of
        grant.

               (c) Subject to continuing service by the non-employee director on
        the Board of Directors of the Company,  each Option  granted  under this
        Section 6.7 will vest one year after the date the Option is granted. If,

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        for any reason,  a  non-employee  director  ceases to serve on the Board
        prior to the date an Option  vests,  such Option shall be forfeited  and
        all further  rights of the  non-employee  director to or with respect to
        such Option shall terminate.  Each Option granted under this Section 6.7
        shall  expire ten (10) years from the date of grant,  subject to earlier
        termination  of the Option  pursuant to the  provisions of Section 10 of
        this Plan.

7.      STOCK APPRECIATION RIGHTS.

        7.1  GRANT.  An  Eligible  Recipient  may be  granted  one or more Stock
Appreciation  Rights under the Plan, and such Stock Appreciation  Rights will be
subject to such terms and conditions,  consistent  with the other  provisions of
the Plan, as may be determined by the Committee in its sole discretion.

        7.2 EXERCISE  PRICE.  The exercise price of a Stock  Appreciation  Right
will be determined by the Committee, in its discretion, at the date of grant but
may not be less than 100% of the Fair Market  Value of one share of Common Stock
on the date of grant.

        7.3 EXERCISABILITY AND DURATION.  A Stock Appreciation Right will become
exercisable  at such time and in such  installments  as may be determined by the
Committee in its sole discretion at the time of grant;  provided,  however, that
no Stock  Appreciation  Right may be exercisable after 10 years from its date of
grant. A Stock Appreciation Right will be exercised by giving notice in the same
manner as for Options, as set forth in Section 6.5 of the Plan.

8.      RESTRICTED STOCK AWARDS.

        8.1 GRANT.  An Eligible  Recipient may be granted one or more Restricted
Stock Awards under the Plan, and such Restricted Stock Awards will be subject to
such terms and conditions,  consistent with the other provisions of the Plan, as
may be  determined by the  Committee in its sole  discretion.  The Committee may
impose such restrictions or conditions,  not inconsistent with the provisions of
the  Plan,  to  the  vesting  of  such  Restricted  Stock  Awards  as  it  deems
appropriate,  including,  without limitation, (i) the achievement of one or more
of the  Performance  Criteria;  and/or that (ii) the  Participant  remain in the
continuous  employment or service with the Company or a Subsidiary for a certain
period.  Notwithstanding  the  foregoing,  no Restricted  Stock Award shall vest
within a period  of less  than  three  (3)  years  from the date of grant of the
Restricted Stock Award.

        8.2 RIGHTS AS A  STOCKHOLDER;  TRANSFERABILITY.  Except as  provided  in
Sections  8.1, 8.3, 8.4 and 13.3 of the Plan,  upon a  Participant  becoming the
holder of record of shares of Common Stock issued under a Restricted Stock Award
pursuant to this  Section 8, the  Participant  will have all  voting,  dividend,
liquidation  and other rights with respect to such shares  (other than the right
to sell or transfer such shares) as if such  Participant were a holder of record
of shares of unrestricted Common Stock.

        8.3  DIVIDENDS  AND  DISTRIBUTIONS.   Unless  the  Committee  determines
otherwise  in its  sole  discretion  (either  in the  agreement  evidencing  the
Restricted  Stock  Award at the time of grant or at any time  after the grant of
the Restricted Stock Award), any dividends or distributions  (other than regular
quarterly cash dividends) paid with respect to shares of Common Stock subject to

                                       9


the  unvested  portion of a  Restricted  Stock Award will be subject to the same
restrictions as the shares to which such dividends or distributions  relate. The
Committee  will  determine in its sole  discretion  whether any interest will be
paid on such dividends or distributions.

        8.4 ENFORCEMENT OF RESTRICTIONS. To enforce the restrictions referred to
in this Section 8, the  Committee  may place a legend on the stock  certificates
referring  to such  restrictions  and may  require  the  Participant,  until the
restrictions  have lapsed,  to keep the stock  certificates,  together with duly
endorsed stock powers,  in the custody of the Company or its transfer  agent, or
to maintain  evidence of stock  ownership,  together  with duly  endorsed  stock
powers,  in a  certificateless  book  entry  stock  account  with the  Company's
transfer  agent.   Alternatively,   Restricted  Stock  Awards  may  be  held  in
non-certificated  form pursuant to such terms and  conditions as the Company may
establish  with  its  registrar  and  transfer  agent  and/or  any   third-party
administrator  designated  by the  Company to hold  Restricted  Stock  Awards on
behalf of Participants.

9.      PERFORMANCE STOCK AWARDS.

        An  Eligible  Recipient  may be granted  one or more  Performance  Stock
Awards under the Plan,  and the  issuance of shares of Common Stock  pursuant to
such Performance  Stock Awards will be subject to such terms and conditions,  if
any,  consistent with the other  provisions of the Plan, as may be determined by
the  Committee  in its sole  discretion,  including,  but not  limited  to,  the
achievement  of one or more of the  Performance  Criteria.  Notwithstanding  the
foregoing,  no  Performance  Stock Award shall vest within a period of less than
one (1) year from the date of grant of the Performance Stock Award.

10.     EFFECT OF TERMINATION OF EMPLOYMENT OR OTHER SERVICE.

        10.1 TERMINATION DUE TO DEATH OR DISABILITY.  Unless otherwise expressly
provided by the Committee in its sole discretion in the agreement  evidencing an
Incentive  Award,  and  subject  to  Section  10.5 of the  Plan,  in the event a
Participant's  employment or other service with the Company and all Subsidiaries
is terminated by reason of death or Disability:

               (a) All outstanding  Options and Stock  Appreciation  Rights then
        held by the Participant will become immediately  exercisable in full and
        will remain exercisable for a period of two years after such termination
        (but in no event after the  expiration  date of any such Option or Stock
        Appreciation Right);

               (b) All Restricted Stock Awards then held by the Participant will
        become fully vested; and

               (c) Any  conditions  with  respect to the  issuance  of shares of
        Common Stock pursuant to Performance Stock Awards will lapse.

        10.2 TERMINATION DUE TO RETIREMENT.  Unless otherwise expressly provided
by the Committee in its sole discretion in the agreement evidencing an Incentive
Award,  and subject to Section  10.5 of the Plan,  in the event a  Participant's
employment or other service with the Company and all  Subsidiaries is terminated
by reason of Retirement,  then any Incentive Awards held by the Participant that

                                       10


vest over one or more  incremental  period or  periods  of more than one year in
each  incremental  period  shall be  vested  on a pro rata  basis at the date of
Retirement of the Participant, and:

               (a) All outstanding  Options and Stock  Appreciation  Rights then
        held by the Participant  will, to the extent  exercisable as of the date
        of Retirement, remain exercisable in full for a period of one year after
        the date of Retirement (but in no event after the expiration date of any
        such Option or Stock Appreciation Right). Options and Stock Appreciation
        Rights not  exercisable as of the date of Retirement  will be terminated
        and forfeited.

               (b) All Restricted Stock Awards then held by the Participant that
        have not  vested as of the date of  Retirement  will be  terminated  and
        forfeited; and

               (c) All  outstanding  Performance  Stock  Awards then held by the
        Participant will be terminated and forfeited.

        10.3 TERMINATION FOR REASONS OTHER THAN DEATH, DISABILITY OR RETIREMENT.
Unless otherwise  expressly  provided by the Committee in its sole discretion in
the agreement  evidencing an Incentive Award, and subject to Section 10.5 of the
Plan,  in the event a  Participant's  employment  or other service is terminated
with  the  Company  and  all  Subsidiaries  for any  reason  other  than  death,
Disability or Retirement,  or a Participant is in the employment of a Subsidiary
and  the  Subsidiary  ceases  to be a  Subsidiary  of the  Company  (unless  the
Participant continues in the employment of the Company or another Subsidiary):

               (a) All outstanding  Options and Stock  Appreciation  Rights then
        held by the  Participant  will,  to the  extent  exercisable  as of such
        termination,  remain  exercisable  in full for a period of three  months
        after such termination (but in no event after the expiration date of any
        such Option or Stock Appreciation Right). Options and Stock Appreciation
        Rights not  exercisable  as of such  termination  will be terminated and
        forfeited.

               (b) All Restricted Stock Awards then held by the Participant that
        have not vested as of such termination will be terminated and forfeited;
        and

               (c) All  outstanding  Performance  Stock  Awards then held by the
        Participant will be terminated and forfeited.

        10.4 MODIFICATION OF RIGHTS UPON TERMINATION.  Notwithstanding the other
provisions of this Section 10, upon a Participant's termination of employment or
other service with the Company and all  Subsidiaries,  the Committee may, in its
sole  discretion  (which  may be  exercised  at any time on or after the date of
grant,  including  following  such  termination),  cause  Options  and/or  Stock
Appreciation  Rights  (or any part  thereof)  then held by such  Participant  to
become or continue to become  exercisable  and/or remain  exercisable  following
such termination of employment,  and Restricted Stock Awards and/or  Performance
Stock Awards then held by such  Participant  to vest and/or  continue to vest or
become free of  restrictions  and  conditions  to issuance,  as the case may be,
following such termination of employment,  in each case in the manner determined

                                       11


by the Committee;  provided, however, that no Option or Stock Appreciation Right
may remain exercisable beyond its expiration date.

        10.5 EFFECTS OF ACTIONS CONSTITUTING CAUSE.  Notwithstanding anything in
the Plan to the contrary,  in the event that a Participant  is determined by the
Committee,  acting in its sole  discretion,  to have  committed any action which
would constitute  Cause as defined in Section 2.3,  irrespective of whether such
action or the Committee's  determination  occurs before or after  termination of
such  Participant's  employment  or  other  service  with  the  Company  or  any
Subsidiary,  all  rights of the  Participant  under the Plan and any  agreements
evidencing an Incentive Award then held by the  Participant  shall terminate and
be forfeited  without  notice of any kind. The Company may defer the exercise of
any Option or Stock  Appreciation  Right,  the vesting of any  Restricted  Stock
Award or the issuance of any shares of Common Stock pursuant to any  Performance
Stock  Award  for a  period  of up to  forty-five  (45)  days in  order  for the
Committee to make any determination as to the existence of Cause.

        10.6  DETERMINATION  OF  DATE  OF  TERMINATION.   Unless  the  Committee
otherwise determines in its sole discretion, a Participant's employment or other
service will, for purposes of the Plan, be deemed to have terminated on the date
recorded on the personnel or other records of the Company or the  Subsidiary for
which the Participant  provides  employment or other services,  as determined by
the Committee in its sole discretion based upon such records.

11.     PAYMENT OF WITHHOLDING TAXES.

        11.1 GENERAL  RULES.  The Company is entitled to (a) withhold and deduct
from future wages of the  Participant (or from other amounts that may be due and
owing to the  Participant  from the  Company  or a  Subsidiary),  or make  other
arrangements for the collection of, all legally  required  amounts  necessary to
satisfy any and all federal, foreign, state and local withholding and employment
related tax requirements attributable to an Incentive Award, including,  without
limitation,  the grant,  exercise  or vesting of, or payment of  dividends  with
respect to, an Incentive Award or a disqualifying  disposition of stock received
upon  exercise of an  Incentive  Stock  Option,  or (b) require the  Participant
promptly to remit the amount of such  withholding  to the Company  before taking
any action,  including  issuing any shares of Common  Stock,  with respect to an
Incentive Award.

        11.2 SPECIAL RULES.  The Committee may, in its sole  discretion and upon
terms  and  conditions  established  by  the  Committee,  permit  or  require  a
Participant  to satisfy,  in whole or in part,  any  withholding  or  employment
related  tax  obligation  described  in Section  11.1 of the Plan by electing to
tender,  or by attestation as to ownership of,  Previously  Acquired Shares that
have  been  held for the  period  of time  necessary  to  avoid a charge  to the
Company's  earnings for  financial  reporting  purposes  and that are  otherwise
acceptable  to the  Committee,  by  delivery  of a Broker  Exercise  Notice or a
combination  of  such  methods.  For  purposes  of  satisfying  a  Participant's
withholding or  employment-related  tax obligation,  Previously  Acquired Shares
tendered or covered by an attestation will be valued at their Fair Market Value.

                                       12



12.     CHANGE IN CONTROL.

        12.1 CHANGE IN CONTROL.  For  purposes of this  Section 12, a "Change in
Control"  of the  Company  shall  mean (a) the sale,  lease,  exchange  or other
transfer  of all or  substantially  all of the  assets  of the  Company  (in one
transaction or in a series of related transactions) to a corporation that is not
controlled by the Company,  (b) the approval by the  shareholders of the Company
of any plan or proposal for the  liquidation or  dissolution of the Company,  or
(c) a change in  control  of a nature  that  would be  required  to be  reported
(assuming  such event has not been  "previously  reported")  in response to Item
1(a) of the Current  Report on Form 8-K, as in effect on the  effective  date of
the Plan,  pursuant to Section 13 or 15(d) of the Exchange  Act,  whether or not
the  Company  is then  subject to such  reporting  requirement;  provided  that,
without limitation, such a Change in Control shall be deemed to have occurred at
such time as (x) any Person becomes the  "beneficial  owner" (as defined in Rule
13d-3 under the  Exchange  Act)  directly or  indirectly,  of 50% or more of the
combined voting power of the Company's outstanding  securities ordinarily having
the right to vote at elections of directors or (y)  individuals  who  constitute
the Board of Directors on the effective date of the Plan cease for any reason to
constitute  at least a majority  thereof,  provided  that any person  becoming a
director  subsequent  to the  effective  date of the  Plan  whose  election,  or
nomination for election by the Company's shareholders, was approved by a vote of
at least a majority of the  directors  comprising  the Board of Directors on the
effective  date of the Plan  (either by a specific  vote or by  approval  of the
proxy  statement  of the  Company in which such person is named as a nominee for
director,  without  objection to such nomination) shall be, for purposes of this
clause  (y),  considered  as though  such  person  were a member of the Board of
Directors on the effective date of the Plan.

        12.2  ACCELERATION  OF VESTING.  Without  limiting the  authority of the
Committee  under Sections 3.2 and 4.3 of the Plan, if a Change in Control of the
Company occurs,  then,  unless  otherwise  provided by the Committee in its sole
discretion either in the agreement  evidencing an Incentive Award at the time of
grant or at any time after the grant of an Incentive  Award, (a) all outstanding
Options and Stock  Appreciation  Rights will become  immediately  exercisable in
full and will remain exercisable for the remainder of their terms, regardless of
whether the Participant to whom such Options or Stock  Appreciation  Rights have
been  granted  remains  in  employment  or  service  with  the  Company  or  any
Subsidiary;  (b) all outstanding Restricted Stock Awards will become immediately
fully vested and  non-forfeitable;  and (c) all  outstanding  Performance  Stock
Awards  will  vest  and/or  continue  to vest in the  manner  determined  by the
Committee and set forth in the respective agreements evidencing such Performance
Stock Awards.

        12.3 CASH  PAYMENT  FOR  OPTIONS.  If a Change in Control of the Company
occurs, then the Committee,  if approved by the Committee in its sole discretion
either in an agreement  evidencing an Incentive Award at the time of grant or at
any time after the grant of an Incentive  Award,  and without the consent of any
Participant  effected  thereby,  may  determine  that  some or all  Participants
holding  outstanding  Options will  receive,  with respect to some or all of the
shares of Common Stock subject to such Options,  as of the effective date of any
such Change in Control of the Company,  cash in an amount equal to the excess of
the Fair Market Value of such shares  immediately prior to the effective date of
such Change in Control of the Company over the exercise  price per share of such
Options.

                                       13



13.     RIGHTS OF ELIGIBLE RECIPIENTS AND PARTICIPANTS; TRANSFERABILITY.

        13.1 EMPLOYMENT. Nothing in the Plan will interfere with or limit in any
way the right of the Company or any  Subsidiary to terminate  the  employment of
any Eligible  Recipient or Participant at any time, nor confer upon any Eligible
Recipient or Participant any right to continue in employment with the Company or
any Subsidiary.

        13.2 RIGHTS AS A  STOCKHOLDER.  As a holder of Incentive  Awards  (other
than  Restricted  Stock  Awards),  a  Participant  will  have  no  rights  as  a
shareholder unless and until such Incentive Awards are exercised for, or paid in
the form of,  shares of Common Stock and the  Participant  becomes the holder of
record of such shares.  Except as otherwise  expressly  provided in the Plan and
except as the Committee may determine in its sole discretion, no adjustment will
be made for dividends or distributions  with respect to such Incentive Awards as
to which there is a record date preceding the date the  Participant  becomes the
holder of record of such shares.

        13.3   RESTRICTIONS ON TRANSFER.

               (a) Except pursuant to  testamentary  will or the laws of descent
        and distribution or as otherwise  expressly permitted by subsections (b)
        and (c) below,  no right or interest of any  Participant in an Incentive
        Award  prior  to  the   exercise  (in  the  case  of  Options  or  Stock
        Appreciation  Rights) or vesting or issuance (in the case of  Restricted
        Stock Awards and Performance  Stock Awards) of such Incentive Award will
        be  assignable  or  transferable,  or subjected to any lien,  during the
        lifetime  of  the  Participant,  either  voluntarily  or  involuntarily,
        directly or indirectly, by operation of law or otherwise.

               (b) A Participant  will be entitled to designate a beneficiary to
        receive an Incentive  Award upon such  Participant's  death,  and in the
        event of such Participant's  death, payment of any amounts due under the
        Plan will be made to, and exercise of any Options or Stock  Appreciation
        Rights (to the extent permitted  pursuant to Section 10 of the Plan) may
        be made by, such  beneficiary.  If a deceased  Participant has failed to
        designate  a  beneficiary,   or  if  a  beneficiary  designated  by  the
        Participant fails to survive the Participant, payment of any amounts due
        under the Plan will be made to,  and  exercise  of any  Options or Stock
        Appreciation  Rights (to the extent permitted  pursuant to Section 10 of
        the Plan) may be made by, the Participant's legal representatives, heirs
        and legatees. If a deceased Participant has designated a beneficiary and
        such  beneficiary  survives  the  Participant  but dies before  complete
        payment of all amounts due under the Plan or exercise of all exercisable
        Options or Stock  Appreciation  Rights,  then such payments will be made
        to, and the exercise of such Options or Stock Appreciation Rights may be
        made  by,  the  legal   representatives,   heirs  and  legatees  of  the
        beneficiary.

               (c) Upon a Participant's  request, the Committee may, in its sole
        discretion,  permit a transfer  of all or a portion  of a  Non-Statutory
        Stock Option or Stock Appreciation  Right, other than for value, to such
        Participant's  child,   stepchild,   grandchild,   parent,   stepparent,
        grandparent,    spouse,   former   spouse,   sibling,   niece,   nephew,
        mother-in-law,      father-in-law,      son-in-law,     daughter-in-law,
        brother-in-law,  or sister-in-law, any person sharing such Participant's
        household (other than a tenant or employee), a trust in which any of the
        foregoing   have  more  than  fifty  percent  (50%)  of  the  beneficial

                                       14


        interests,   a  foundation  in  which  any  of  the  foregoing  (or  the
        Participant)  control the management of assets,  and any other entity in
        which these  persons (or the  Participant)  own more than fifty  percent
        (50%) of the voting  interests.  Any  permitted  transferee  will remain
        subject to all the terms and  conditions  applicable to the  Participant
        prior to the transfer. A permitted transfer may be conditioned upon such
        requirements  as the Committee may, in its sole  discretion,  determine,
        including,  but not limited to execution  and/or delivery of appropriate
        acknowledgements,   opinion  of  counsel,  or  other  documents  by  the
        transferee.

        13.4  NON-EXCLUSIVITY  OF THE  PLAN.  Nothing  contained  in the Plan is
intended  to modify or rescind any  previously  approved  compensation  plans or
programs of the Company or create any  limitations  on the power or authority of
the Board to adopt such  additional or other  compensation  arrangements  as the
Board may deem necessary or desirable.

14.     SECURITIES LAW AND OTHER RESTRICTIONS.

        Notwithstanding  any  other  provision  of the  Plan  or any  agreements
entered into pursuant to the Plan, the Company will not be required to issue any
shares of Common Stock under this Plan, and a Participant may not sell,  assign,
transfer  or  otherwise  dispose of shares of Common  Stock  issued  pursuant to
Incentive  Awards  granted  under the Plan,  unless (a) there is in effect  with
respect to such shares a registration statement under the Securities Act and any
applicable  securities  laws of a state or foreign  jurisdiction or an exemption
from such registration  under the Securities Act and applicable state or foreign
securities laws, and (b) there has been obtained any other consent,  approval or
permit from any other U.S. or foreign  regulatory  body which the Committee,  in
its sole  discretion,  deems  necessary or advisable.  The Company may condition
such  issuance,  sale or  transfer  upon the receipt of any  representations  or
agreements  from the  parties  involved,  and the  placement  of any  legends on
certificates  representing shares of Common Stock, as may be deemed necessary or
advisable  by the Company in order to comply with such  securities  law or other
restrictions.

15.     PERFORMANCE-BASED COMPENSATION PROVISIONS.

        The  Committee,  when it is  comprised  solely  of two or  more  outside
directors  meeting  the  requirements  of Section  162(m) of the Code  ("Section
162(m)"), in its sole discretion, may designate whether any Incentive Awards are
intended to be  "performance-based  compensation"  within the meaning of Section
162(m).  Any  Incentive  Awards so designated  will,  to the extent  required by
Section 162(m),  be conditioned  upon the achievement of one or more Performance
Criteria,  and such  Performance  Criteria will be  established by the Committee
within  the time  period  prescribed  by,  and will  otherwise  comply  with the
requirements  of,  Section  162(m) giving due regard to the disparate  treatment
under  Section   162(m)  of  Options  and  Stock   Appreciation   Rights  (where
compensation  is  determined  based  solely on an  increase  in the value of the
underlying  stock after the date of grant or award),  as compared to other forms
of compensation, including Restricted Stock Awards and Performance Stock Awards.
The Committee shall also certify in writing that such Performance  Criteria have
been met prior to payment of  compensation  to the  extent  required  by Section
162(m).

                                       15



16.     PLAN AMENDMENT, MODIFICATION AND TERMINATION.

        The Board may suspend or  terminate  the Plan or any portion  thereof at
any time.  In addition to the authority of the Committee to amend the Plan under
Section 3.2(e),  the Board may amend the Plan from time to time in such respects
as the Board may deem  advisable in order that  Incentive  Awards under the Plan
will conform to any change in  applicable  laws or  regulations  or in any other
respect the Board may deem to be in the best interests of the Company; provided,
however,  that no such amendments to the Plan will be effective without approval
of the Company's  shareholders if: (i) shareholder  approval of the amendment is
then  required  pursuant  to Section 422 of the Code or the rules of the primary
stock exchange or stock market on which the Common Stock is then traded; or (ii)
such amendment would: (A) modify Section 3.2(d) hereof; (B) materially  increase
benefits  accruing to Participants;  (C) increase the aggregate number of shares
issued or issuable  under the Plan; or (D) modify the  eligibility  requirements
for  Participants  in the Plan. No  termination,  suspension or amendment of the
Plan may adversely affect any outstanding Incentive Award without the consent of
the affected Participant;  provided, however, that this sentence will not impair
the right of the Committee to take whatever  action it deems  appropriate  under
Sections 3.2(c), 4.3 and 12 of the Plan.

17.     EFFECTIVE DATE AND DURATION OF THE PLAN.

        The Plan is effective as of the Effective  Date. The Plan will terminate
at midnight on May 20, 2014,  and may be terminated  prior to such time by Board
action.  No  Incentive  Award will be  granted  after  termination  of the Plan.
Incentive  Awards  outstanding  upon  termination of the Plan may continue to be
exercised, or become free of restrictions, according to their terms.

18.     MISCELLANEOUS.

        18.1 GOVERNING LAW. Except to the extent expressly provided herein or in
connection  with other matters of corporate  governance  and  authority  (all of
which  shall  be  governed  by  the  laws  of  the  Company's   jurisdiction  of
incorporation), the validity, construction,  interpretation,  administration and
effect of the Plan and any rules,  regulations and actions  relating to the Plan
will be governed by and construed exclusively in accordance with the laws of the
State of  Minnesota,  notwithstanding  the  conflicts of laws  principles of any
jurisdictions.

        18.2 SUCCESSORS AND ASSIGNS.  The Plan will be binding upon and inure to
the  benefit of the  successors  and  permitted  assigns of the  Company and the
Participants.