EXHIBIT 99.1

FOR IMMEDIATE RELEASE                   CONTACT:  Mark Kimball (763) 551-7070
                                                  Select Comfort Corporation
                                                  mark.kimball@selectcomfort.com


                            SELECT COMFORT ANNOUNCES
                            STOCK REPURCHASE PROGRAM

MINNEAPOLIS,  MINN.  (August 12,  2004) - Select  Comfort  Corporation  (NASDAQ:
SCSS),  the nation's leading bed retailer and creator of the SLEEP NUMBER(R) bed
, announced today that its board of directors has increased its stock repurchase
program  by  $10  million,  bringing  the  company's  total  current  repurchase
authorization to approximately $25 million.

The incremental stock repurchase program authorized by Select Comfort's board of
directors today will be effective three days following this announcement.  As of
August 10, 2004,  the company had  repurchased  $14.6 million of stock under its
stock repurchase program.

ABOUT SELECT COMFORT
Founded  in  1987,  Select  Comfort  Corporation  is the  nation's  leading  bed
retailer(1),  holding 26 U.S.  issued or pending  patents  for its  personalized
sleep  products.  The  company  designs,  manufactures  and  markets  a line  of
adjustable-firmness  mattresses featuring  air-chamber  technology,  branded the
Sleep  Number(R)  bed,  as well as  foundations  and sleep  accessories.  Select
Comfort's  products are sold through its 361 retail stores  located  nationwide,
including 13 leased  departments in Bed Bath & Beyond stores;  through  selected
bedding retailers;  through its national direct marketing operations; and on the
Internet at www.selectcomfort.com.
                                      # # #
(1)     TOP 25 BEDDING RETAILERS, FURNITURE TODAY, MAY 24, 2004

    Statements  used in this press release that relate to future plans,  events,
financial results or performance are forward-looking statements that are subject
to certain risks and  uncertainties  including,  among  others,  such factors as
general and industry economic trends,  uncertainties arising from global events,
consumer  confidence,  effectiveness of our advertising and promotional efforts,
our  ability to secure  suitable  retail  locations,  our ability to attract and
retain  qualified  sales   professionals  and  other  key  employees,   consumer
acceptance  of our products and product  innovation,  our ability to continue to
expand and improve our product line,  industry  competition,  warranty expenses,

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California wage and hour  litigation,  our dependence on significant  suppliers,
and  the  vulnerability  of  any  suppliers  to  recessionary  pressures,  labor
negotiations,   liquidity  concerns  or  other  factors,  increasing  government
regulations,  including  possible  new  flammability  standards  for the bedding
industry,  as well as the risk factors listed from time to time in the company's
filings with the SEC,  including  the  company's  Annual Report on Form 10-K and
other periodic reports filed with the SEC.

    The  company  has no  obligation  to  publicly  update or revise  any of the
forward-looking statements that may be in this news release.

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