EXHIBIT 99.1

FOR IMMEDIATE RELEASE                 CONTACT:  Tammy Nystuen
                                                Select Comfort Corporation
                                                (763) 551-7496
                                                tamara.nystuen@selectcomfort.com

                       SELECT COMFORT CORPORATION APPOINTS
                     CHRISTINE M. DAY TO BOARD OF DIRECTORS
                     TRUDY RAUTIO STEPS DOWN FROM THE BOARD

MINNEAPOLIS - (Nov. 10, 2004) - Select Comfort Corporation (NASDAQ: SCSS), the
nation's leading bed retailer and creator of the Sleep Number(R) bed, today
announced that it has appointed Christine M. Day, president, Asia Pacific Group,
Starbucks Coffee International, to its board of directors, effective Nov. 11,
2004. Day will serve on the Compensation Committee of the board. Trudy Rautio,
president, Carlson Hotels Worldwide, the Americas, announced that she will step
down from the board, effective Nov. 11, 2004.

        Day joined Starbucks in 1986 and has held a number of key leadership
positions for the company during her tenure. Most recently, she was appointed
president of the company's Asia Pacific Group, where she is responsible for all
company-owned and licensed markets in Asia Pacific, including business
development, brand management and business portfolio management.

        Prior to that, Day was senior vice president of Starbucks Coffee
International. Day also has served as senior vice president, North American
Finance and Administration; senior vice president, North American Strategic
Business Systems; and vice president of sales and operations for Starbucks
foodservice and licensed concepts division.

        "As an early member of Starbucks management team, Christine was
instrumental in shaping many of the company's policies and operating systems
through substantial growth and expansion phases," said Bill McLaughlin, chairman
and CEO, Select Comfort. "We believe the experience that Christine brings to our
company will be integral in helping Select Comfort with establishing firm
foundations for our continued growth, and in planning for future international
expansion."

        Day graduated from Central Washington University with a Bachelor of Arts
in Administration, and she is a graduate of Harvard Business School's Advanced
Management program.

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        Rautio's decision to step down from the board follows the recent
agreement between Carlson Hotels Worldwide and Select Comfort Corporation to
begin supplying SLEEP NUMBER(R) beds to all Radisson Hotels & Resorts(R) in the
United States, Canada and the Caribbean. Radisson is one of the brands of
Carlson Hotels Worldwide.

        "Trudy's financial operating expertise brought an added level of focus
to our financial discipline and performance management strategies during the
past 18 months," McLaughlin said. "Her participation and counsel on our Audit
Committee was especially valuable at a time when the increasing regulatory
requirements of Sarbanes-Oxley have heightened both investor and consumer
interest in the financial and ethical performance of publicly held companies."

ABOUT SELECT COMFORT
Founded in 1987, Select Comfort Corporation is the nation's leading bed
retailer(1), holding 26 U.S. issued or pending patents for its personalized
sleep products. The company designs, manufactures and markets a line of
adjustable-firmness mattresses featuring air-chamber technology, branded the
Sleep Number(R) bed, as well as foundations and sleep accessories. Select
Comfort's products are sold through its 366 retail stores located nationwide,
including 13 leased departments in Bed Bath & Beyond stores; through selected
bedding retailers; through its national direct marketing operations; and on the
Internet at www.selectcomfort.com.

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 (1) TOP 25 BEDDING RETAILERS, FURNITURE TODAY, MAY 24, 2004


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