Exhibit 32.1



                            CERTIFICATION PURSUANT TO
                               18 U.S.C. ss.1350,
                             AS ADOPTED PURSUANT TO
                  SECTION 906 OF THE SARBANES-OXLEY ACT OF 2002


In connection with the Quarterly Report of Select Comfort Corporation (the
"Company") on Form 10-Q for the period ended October 2, 2004 as filed with the
Securities and Exchange Commission on the date hereof (the "Report"), the
undersigned, William R. McLaughlin, President and Chief Executive Officer of the
Company, solely for the purposes of 18 U.S.C. ss.1350, as adopted pursuant to
Section 906 of the Sarbanes-Oxley Act of 2002, does hereby certify that:

        (1)    The Report fully complies with the requirements of Section 13(a)
        or 15(d) of the Securities Exchange Act of 1934; and

        (2)    The information contained in the Report fairly presents, in all
        material respects, the financial condition and results of operations of
        the Company.



                                           /s/ William R. McLaughlin
                                           -----------------------------------
                                           William R. McLaughlin
                                           President and Chief Executive Officer
                                           November 12, 2004


A signed original of this written statement required by Section 906 of the
Sarbanes-Oxley Act of 2002 has been provided to the Company and will be retained
by the Company and furnished to the Securities and Exchange Commission or its
staff upon request.

This certification accompanies the Report pursuant to Section 906 of the
Sarbanes-Oxley Act of 2002 and shall not be deemed filed by the Company for
purposes of Section 18 of the Securities Exchange Act of 1934, as amended.



                                       23