EXHIBIT 99.1


FOR IMMEDIATE RELEASE                 CONTACT:  Tammy Nystuen (763) 551-7496
                                                Select Comfort Corporation
                                                tamara.nystuen@selectcomfort.com


                         SELECT COMFORT ADDS NEW MEMBER
                          TO ITS SENIOR MANAGEMENT TEAM
                   Increases focus on new channel development

MINNEAPOLIS - (April 11, 2005) - Select Comfort Corporation (NASDAQ: SCSS), the
nation's leading bed retailer and creator of the Sleep Number(R) bed, today
announced the appointmenT of Wendy Schoppert to the newly created position of
senior vice president and general manager, new channel development, effective
April 18. Initially, Schoppert will have leadership responsibility for Select
Comfort's wholesale distribution and hospitality channels, as well as new
channel development.

        "For the past several years, Select Comfort has maneuvered through a
successful turnaround and repositioned our Sleep Number(R) brand and product
line, focusing on the domestic consumer market," said Bill McLaughlin, chairman
and CEO, Select Comfort. "As Select Comfort moves toward $1 billion in sales, we
have taken initial steps to grow new channels such as wholesale distribution and
hospitality, as well as identify and develop new domestic and international
geographies. These emerging opportunities will play an increasingly greater role
in our company's success over the next three to five years, and the addition of
Wendy to focus specifically on these areas will better position Select Comfort
to meet our aggressive long term sales and profit goals."

        Schoppert joins Select Comfort following senior leadership roles at US
Bancorp Asset Management and America West Airlines. According to McLaughlin, her
experience with these organizations, which included responsibility for strategic
business growth plans, general management, and product, marketing and corporate
development initiatives, makes her extremely well suited for this early stage
business development role at Select Comfort. Schoppert received her MBA from
Cornell University.


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ABOUT SELECT COMFORT
Founded in 1987, Select Comfort Corporation is the nation's leading bed
retailer(1), holding 32 U.S. issued or pending patents for its personalized
sleep products. The company designs, manufactures and markets a line of
adjustable-firmness mattresses featuring air-chamber technology, branded the
Sleep Number(R) bed, as well as foundations and sleep accessories. Select
Comfort's products are sold through its 370 retail stores located nationwide;
through selected bedding retailers; through its national direct marketing
operations; and on the Internet at www.selectcomfort.com.

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(1)     TOP 25 BEDDING RETAILERS, FURNITURE TODAY, MAY 24, 2004



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