EXHIBIT 99.1

FOR IMMEDIATE RELEASE                   Contact:   Anna White Lovely
                                                   Select Comfort Corporation
                                                   763-551-7460
                                                   anna.lovely@selectcomfort.com

             SELECT COMFORT APPOINTS J. DOUGLAS COLLIER SENIOR VICE
                      PRESIDENT AND CHIEF MARKETING OFFICER

MINNEAPOLIS - (June 13, 2005) - Select Comfort Corporation (NASDAQ: SCSS), the
nation's leading bed retailer and creator of the Sleep Number(R) bed, today
announced the appointment of J. Douglas Collier as senior vice president and
chief marketing officer, effective July 1.

Collier joins Select Comfort from La-Z-Boy, Inc., where he most recently
was Chief Marketing Officer and Vice President, Marketing and Furniture
Galleries Development. At La-Z-Boy, he was responsible for the broadening of the
La-Z-Boy brand and stimulating new growth through marketing and product
initiatives, including the launch of the Todd Oldham by La-Z-Boy Collection.
Collier also has significant experience with retail management and marketing
through his leadership of all La-Z-Boy Furniture Galleries marketing and
development activities.

"Select Comfort is at an exciting stage in the marketing and development of the
Sleep Number bed, growing our market share and solidifying our position as the
nation's leading bed retailer," said Bill McLaughlin, chairman and CEO, Select
Comfort. "Doug's leadership in the marketing and development of consumer durable
products and experience in the retail field will ensure we continue building
brand awareness and providing the best product for our customers. His success
building high performance teams, and in boldly and strategically re-launching
and expanding strong brands, in the U.S. and internationally, will support
Select Comfort's plan for long-term growth."

Collier began his career with GE Canada in product management and marketing and
moved to Whirlpool where he had responsibility for Business Development and
Process Improvement and gained international product management experience with
Whirlpool Europe. He held marketing, international and general management roles
with Iomega



Corporation and Nibco Inc., prior to joining La-Z-Boy in 2002.
Collier is originally from Canada and received his MBA at the University of
Toronto.

ABOUT SELECT COMFORT

Founded in 1987, Select Comfort Corporation is the nation's leading bed
retailer(1), holding 32 U.S. issued or pending patents for its personalized
sleep products. The company designs, manufactures and markets a line of
adjustable-firmness mattresses featuring air-chamber technology, branded the
Sleep Number(R) bed, as well as foundations and sleep accessories. Select
Comfort's products are sold through its 367 retail stores located nationwide;
through selected bedding retailers; through its national direct marketing
operations; and on the Internet at www.selectcomfort.com.

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(1)  Top 25 Bedding Retailers, Furniture Today, May 23, 2005