UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549

                                    FORM 10-Q


       QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES
                              EXCHANGE ACT OF 1934


                   For the Quarterly Period Ended July 3, 1999


                           Commission File No. 0-25121

                              --------------------



                           SELECT COMFORT CORPORATION
             (Exact name of registrant as specified in its charter)


                MINNESOTA                                  41-1597886
     (State or other jurisdiction of                    (I.R.S. Employer
     incorporation or organization)                    Identification No.)

      10400 VIKING DRIVE, SUITE 400
         MINNEAPOLIS, MINNESOTA                               55344
(Address of principal executive offices)                   (Zip code)


       Registrant's telephone number, including area code: (612) 918-3000




     Indicate  by check mark  whether the  Registrant  (1) has filed all reports
required to be filed by Section 13 or 15(d) of the  Securities  Exchange  Act of
1934  during  the  preceding  12 months  (or for such  shorter  period  that the
Registrant was required to file such reports),  and (2) has been subject to such
filing requirements for the past 90 days. |X| YES | | NO


     As of July 3, 1999,  18,192,975  shares of Common  Stock of the  Registrant
were outstanding.





                           SELECT COMFORT CORPORATION
                                AND SUBSIDIARIES



                                      INDEX


                                                                      Page No.


PART I:  FINANCIAL INFORMATION

Item 1.  Financial Statements
         Consolidated Balance Sheets
         July 3, 1999 and January 2, 1999.................................  3

         Consolidated Statements of Operations
         for the Three Months and Six Months ended July 3, 1999
         and July 4, 1998.................................................  4

         Consolidated Statements of Cash Flows
         for the Six Months ended July 3, 1999
         and July 4, 1998.................................................  5

         Notes to Consolidated Financial Statements.......................  6

Item 2.  Management's Discussion and Analysis of
         Financial Condition and Results of Operations....................  9

Item 3.  Quantitative and Qualitative Disclosures about Market Risk....... 14

PART II:  OTHER INFORMATION

Item 1.    Legal Proceedings.............................................. 15

Item 2.    Changes in Securities and Use of Proceeds...................... 15

Item 3.    Defaults Upon Senior Securities................................ 15

Item 4.    Submission of Matters to a Vote of Security Holders............ 15

Item 5.    Other Information.............................................. 16

Item 6.    Exhibits and Reports on Form 8-K............................... 17







                          PART I: FINANCIAL INFORMATION


                           SELECT COMFORT CORPORATION
                                AND SUBSIDIARIES
                           CONSOLIDATED BALANCE SHEETS
               (IN THOUSANDS, EXCEPT SHARE AND PER SHARE AMOUNTS)

                                                          (UNAUDITED)
                                                             July 3,  January 2,
                                Assets                        1999       1999
                                                           ---------- ----------
 Current assets:
    Cash and cash equivalents                                $22,737    $45,561
      Marketable securities                                    9,127          -
    Accounts receivable, net of allowance for
      doubtful accounts of $1,286, and
      $2,750, respectively (note 3)                           12,010     10,624
    Inventories (note 4)                                      11,688     10,136
    Prepaid expenses                                           3,667      4,048
    Income taxes                                               1,346          -
    Deferred tax assets                                        5,818      5,448
                                                           ---------- ----------
        Total current assets                                  66,393     75,817
                                                           ---------- ----------
 Property and equipment, net                                  33,039     29,125
 Deferred tax assets                                             551        440
 Other assets                                                  2,843        852
                                                           ---------- ----------
        Total assets                                        $102,826   $106,234
                                                           ========== ==========



                 Liabilities and Shareholders' Equity
Current liabilities:
    Current maturities of long-term debt                        $418       $930
    Accounts payable                                          14,496     12,079
    Accruals:
      Sales returns                                            5,233      6,021
      Warranty costs                                           5,385      4,486
      Compensation, taxes and benefits                         4,445      4,843
      Income taxes                                                 -        648
     Other                                                     4,149      4,561
                                                           ---------- ----------


        Total current liabilities                             34,126     33,568
 Long-term debt, less current maturities                           -         29
 Other liabilities                                             2,352      1,946
                                                           ---------- ----------


        Total liabilities                                     36,478     35,543
                                                           ---------- ----------

 Shareholders' equity:
    Undesignated preferred stock; 5,000,000 shares
      authorized, no shares issued and outstanding                 -          -

    Common stock, $.01 par value; 95,000,000 shares
      authorized, 18,192,975 and 18,435,687 shares
      issued and outstanding, respectively                       182        184
    Additional paid-in capital                                81,741     87,619
    Accumulated deficit                                      (15,575)   (17,112)
                                                           ---------- ----------
        Total shareholders' equity                            66,348     70,691
                                                           ---------- ----------
        Total liabilities and shareholders' equity          $102,826   $106,234
                                                           ========== ==========





          See accompanying notes to consolidated financial statements.


                                       3





                           SELECT COMFORT CORPORATION
                                AND SUBSIDIARIES
                      CONSOLIDATED STATEMENTS OF OPERATIONS
                    (IN THOUSANDS, EXCEPT PER SHARE AMOUNTS)
                                   (UNAUDITED)



                                       THREE MONTHS ENDED    SIX MONTHS ENDED
                                     --------------------- ---------------------
                                       JULY 3,    JULY 4,    JULY 3,    JULY 4,
                                        1999       1998       1999       1998
                                     ---------- ---------- ---------- ----------

Net sales                              $65,750    $60,129   $137,382   $118,800
Cost of sales                           22,562     20,466     47,109     41,546
                                     ---------- ---------- ---------- ----------
   Gross margin                         43,188     39,663     90,273     77,254
                                     ---------- ---------- ---------- ----------

Operating expenses:
   Sales and marketing                  37,400     31,695     77,889     63,956
   General and administrative            5,588      4,302     10,806      8,595
                                     ---------- ---------- ---------- ----------
       Total operating expenses         42,988     35,997     88,695     72,551
                                     ---------- ---------- ---------- ----------
Operating income                           200      3,666      1,578      4,703
                                     ---------- ---------- ---------- ----------


Other income (expense):
   Interest income                         420        156        959        382
   Interest expense                        (16)    (1,204)       (51)    (2,736)
   Other, net                              (51)        (2)       (47)        (2)
                                     ---------- ---------- ---------- ----------
       Other income (expense), net         353    ( 1,050)       861    ( 2,356)
                                     ---------- ---------- ---------- ----------
Income before income taxes                 553      2,616      2,439      2,347
Income tax expense                         205        706        902        855
                                     ---------- ---------- ---------- ----------
Net income                                $348     $1,910     $1,537     $1,492
                                     ========== ========== ========== ==========

Net income per share (note 3) -
   Basic                                 $0.02      $0.60      $0.08      $0.39
   Diluted                               $0.02      $0.11      $0.08      $0.07
                                     ========== ========== ========== ==========








          See accompanying notes to consolidated financial statements.



                                       4






                           SELECT COMFORT CORPORATION
                                AND SUBSIDIARIES
                      CONSOLIDATED STATEMENTS OF CASH FLOWS
                                 (IN THOUSANDS)
                                   (UNAUDITED)



                                                            Six Months Ended
                                                         ----------------------
                                                           July 3,     July 4,
                                                            1999         1998
                                                         ----------  ----------

Cash flows from operating activities:
   Net income                                               $1,537      $1,492
Adjustments to reconcile net income to net
     cash provided by operating activities:
     Depreciation and amortization                           2,833       2,520
     Deferred tax assets                                      (481)       (245)
     Interest expense from put warrant valuation                 -       1,540
     Change in operating assets and liabilities:
       Accounts receivable, net                             (1,386)     (2,351)
       Inventories                                          (1,552)     (2,097)
       Prepaid expenses                                        381         566
       Income taxes                                         (1,994)        696
       Accounts payable                                      2,417      (1,503)
       Accrued sales returns                                  (788)          3
       Accrued warranty costs                                  899         482
       Accrued compensation, taxes and benefits               (398)       (277)
       Other accrued liabilities                              (412)     (1,398)
       Other assets                                             (3)       (493)
       Other liabilities                                       406         292
                                                         ----------  ----------
         Net cash provided by (used in)
           operating activities                              1,459        (773)
                                                         ----------  ----------

Cash flows used in investing activities:
     Purchases of property and equipment                    (6,735)     (3,993)
     Investment in marketable securities                    (9,127)          -
     Investment in affiliate                                (2,000)          -
                                                         ----------  ----------
         Net cash used in investing activities             (17,862)     (3,993)
                                                         ----------  ----------

Cash flows from financing activities:
   Principal payments on debt                                 (541)       (487)
   Repurchase of common stock                               (8,506)          -
   Proceeds from issuance of common stock                    2,626       1,315
                                                         ----------  ----------
         Net cash provided by (used in)
           financing activities                            (6,421)        828
                                                         ----------  ----------

Decrease in cash and cash equivalents                      (22,824)     (3,938)
Cash and cash equivalents, at beginning of period           45,561      12,670
                                                         ----------  ----------
Cash and cash equivalents, at end of period                $22,737      $8,732
                                                         ==========  ==========



          See accompanying notes to consolidated financial statements.



                                       5



                   SELECT COMFORT CORPORATION AND SUBSIDIARIES
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS


(1)  BASIS OF FINANCIAL STATEMENT PRESENTATION

The consolidated  financial statements for the three months and six months ended
July 3, 1999 and July 4, 1998 of Select  Comfort  Corporation  and  subsidiaries
("Select Comfort" or the "Company"),  have been prepared by the Company, without
audit,  pursuant to the rules and  regulations  of the  Securities  and Exchange
Commission  and  reflect,  in the opinion of  management,  all normal  recurring
adjustments necessary to present fairly the financial position of the Company as
of July 3, 1999 and January 2, 1999 and the results of operations  and cash flow
for the periods presented.

Certain  information  and footnote  disclosures  normally  included in financial
statements prepared in accordance with generally accepted accounting  principles
have been condensed or omitted pursuant to such rules and regulations,  although
management  believes  the  disclosures  are  adequate  to make  the  information
presented not misleading. These consolidated financial statements should be read
in conjunction with the Company's most recent audited  financial  statements and
related notes included in the Company's  Annual Report to  Shareholders  and its
Form 10-K for the fiscal year ended January 2, 1999.  Operating  results for the
Company on a quarterly basis may not be indicative of operating  results for the
full year.

(2)  INVESTMENT

In July  1999,  the  Company  invested  $2.0  million  in a less  than 20% owned
affiliate which will be the provider of the Company's sofa sleeper product.


(3)  ACCOUNTS RECEIVABLE

In  July  1999,  the  Company   terminated  its  revolving   third-party  credit
arrangement  with  Monogram  Bank,  an  affiliate  of General  Electric  Capital
Corporation  ("GE") and entered into a third-party credit arrangement with Green
Tree Financial  Corporation ("Green Tree"). These arrangements have been used to
provide financing for customers' use in purchasing products.  In connection with
all purchases  financed  under these  arrangements,  the provider pays an amount
equal to the  total  amount  of  purchases  net of  promotional  discounts.  The
provider sets the rate, annual fees and all other terms and conditions  relating
to the customers' accounts, including collection policies and procedures, and is
the owner of the  receivables.  There are no retainage  requirements  as part of
this new agreement.

(4)  INVENTORIES

Inventories consist of the following (in thousands):


                                            JULY 3, 1999     JANUARY 2, 1999
                                          ---------------    ---------------
Raw materials                                  $7,197             $6,533
Work in progress                                  133                 67
Finished goods                                  4,358              3,536
                                          ---------------    ---------------
                                              $11,688            $10,136
                                          ===============    ===============





                                       6



                   SELECT COMFORT CORPORATION AND SUBSIDIARIES
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

(5)  NET INCOME PER COMMON SHARE

The  following  computations  reconcile  net  income  with net income per common
share-basic and diluted (dollars in thousands, except per share amounts).



                                                       THREE MONTHS ENDED                     SIX MONTHS ENDED
                                               ---------------------------------     ---------------------------------
                                                  NET                 PER SHARE         NET                 PER SHARE
             JULY 3, 1999                        INCOME     SHARES      AMOUNT         INCOME     SHARES      AMOUNT
             ------------                      ---------- ----------  ----------     ---------- ----------  ----------
                                                                                          
Net income                                          $348                                $1,537

BASIC EPS
Net income available to common shareholders          348     18,370       $0.06          1,537     18,448       $0.08
                                               ---------- ----------  ==========     ---------- ----------  ==========

EFFECT OF DILUTIVE SECURITIES
Warrants                                               -        649                         -         764
Options                                                -        601                         -         879
                                               ---------- ----------                 ---------- ----------

DILUTED EPS
Net income available to common shareholders
  plus assumed conversions                          $348     19,620       $0.02         $1,537     20,091       $0.08
                                               ========== ==========  ==========     ========== ==========  ==========






                                                        THREE MONTHS ENDED                     SIX MONTHS ENDED
                                               ---------------------------------     ---------------------------------
                                                  NET                 PER SHARE         NET                 PER SHARE
             JULY 4, 1998                        INCOME     SHARES      AMOUNT         INCOME     SHARES      AMOUNT
             ------------                      ---------- ----------  ----------     ---------- ----------  ----------
                                                                                          
Net income                                        $1,910                                $1,492
Less: Cumulative preferred dividend                 (225)                                 (450)
                                               ----------                            ----------
BASIC EPS
Net income available to common shareholders        1,685      2,821       $0.60          1,042      2,649       $0.39
                                               ---------- ----------  ==========     ---------- ----------  ==========

EFFECT OF DILUTIVE SECURITIES
Warrants                                               -        668                         -          485
Convertible  preferred stock                           -     11,235                         -       11,235
Options                                                -        877                        -           963
                                               ---------- ----------                 ----------  ----------

DILUTED EPS
Net income available to common shareholders
  plus assumed conversions                        $1,685     15,600       $0.11         $1,042     15,332       $0.07
                                               ========== ==========  ==========     ========== ==========  ==========






                                       7



(6)  STOCK REPURCHASE

In May 1999,  the Board of Directors  authorized  management to repurchase up to
$10 million in shares of the  Company's  common  stock in the open  market.  The
Company subsequently  repurchased 575,000 shares for approximately $8.5 million.
In August 1999, the Board of Directors authorized management to repurchase up to
$4 million in shares of the Company's  common stock.  We believe cash  generated
from  operations,  together with existing cash  balances,  will be sufficient to
satisfy  anticipated  short-term  working  capital  requirements  and  long-term
liquidity needs.


(7)  LITIGATION

The Company and certain of its current and former  officers and  directors  have
been named as defendants in seven essentially  identical  lawsuits seeking class
action status filed on behalf of Company  shareholders in U.S. District Court in
Minnesota.  The named  plaintiffs,  who  purport  to act on behalf of a class of
purchasers of the Company's common stock during the period from January 25, 1999
to June 7, 1999,  charge the defendants  with  violations of federal  securities
laws.  The suits  allege that the Company and the named  directors  and officers
failed to  disclose  or  misrepresented  financial  information  concerning  the
Company  during the class  period.  The  complaints  do not specify an amount of
damages claimed.  The Company believes that the complaints are without merit and
intends to vigorously defend the claims.



                                       8





                     MANAGEMENT'S DISCUSSION AND ANALYSIS OF
                  FINANCIAL CONDITION AND RESULTS OF OPERATIONS

The following  discussion and analysis  should be read in  conjunction  with the
Consolidated  Financial  Statements and the Notes thereto included herein.  This
quarterly  report on Form 10-Q contains  forward-looking  statements  within the
meaning of the Private Securities  Litigation Reform Act of 1995. The statements
regarding  Select  Comfort  Corporation  contained  in this  report that are not
historical in nature, particularly those that utilize terminology such as "may,"
"will," "should," "expects," "anticipates,"  "estimates," "believes" or "plans,"
or  comparable  terminology,  are  forward-looking  statements  based on current
expectations and assumptions,  and entail various risks and  uncertainties  that
could cause actual  results to differ  materially  from those  expressed in such
forward-looking statements. Important factors known to Select Comfort that could
cause such material  differences  are identified and discussed in Part I, Item 1
of our  Annual  Report on Form 10-K for the fiscal  year ended  January 2, 1999,
which  discussion is incorporated  herein by reference.  Such important  factors
include  our  ability  to  create   product  and  brand  name   awareness,   the
effectiveness  and  efficiency  of  our  advertising,   the  level  of  consumer
acceptance of our products,  the number and timing of new retail store openings,
the performance of our existing and new retail stores, our ability to manage our
planned rapid store expansion,  our ability to successfully identify and respond
to emerging  trends in the mattress  industry,  the level of  competition in the
mattress industry,  general economic conditions and consumer confidence, and our
ability to maintain cost-effective production and delivery of products.

OVERVIEW

Select  Comfort is the leading  vertically  integrated  manufacturer,  specialty
retailer and direct marketer of innovative air beds and sleep-related  products.
Since the  introduction  of our first air bed  product in 1987,  management  has
focused  on  improving  our  product,   expanding  our  product  line,  building
manufacturing  and  distribution  systems and  growing our four sales  channels:
retail, direct marketing, event marketing and e-commerce.  Vertically integrated
operations  and control over four  separate  but  complementary  sales  channels
enable us to develop  and  maintain  direct  customer  relationships  as well as
leverage advertising  dollars.  Sales generation is driven primarily by targeted
print, radio and television media that generate customer  inquiries,  as well as
by our  multiple,  complementary  distribution  channels,  which are designed to
provide multiple opportunities for customers to purchase our products.

Retail  operations  included  302  stores at July 3, 1999,  including  27 leased
departments within larger retail stores (26 in Bed Bath & Beyond stores) and 264
stores at January 2, 1999, including 14 leased departments. The Company plans to
open a minimum of 48 retail  stores  during  the  remainder  of 1999,  including
expansion  of the  leased  department  concept.  Seven  of the 27  retail  store
openings  in the second  quarter of 1999 were in new  markets.  We have closed a
total of five stores since inception.

Historically,  the Company has experienced strong comparable store sales growth,
reporting  an increase of 7.6% for the three months ended July 3, 1999 and 16.7%
for the three months  ended July 4, 1998.  Comparable  store sales  increased by
10.2% for the six months  ended July 3, 1999 and 25.5% for the six months  ended
July  4,  1998.  The  Company  believes  this  performance  is due to  increased
awareness of our brand and product  benefits,  the  relatively  young age of the
store base and  increased  emphasis  by the  Company on the retail  distribution
channel.  This  emphasis has resulted in (i)  increased  retail  advertising  in
certain multiple store markets,  (ii) the evolution of retail store  operations,
including  improvements  in store design,  and (iii) the closer  integration  of
direct  marketing  and retail  distribution  channels.  Comparable  store  sales
results in the future will be influenced by a variety of factors,  including our
ability  to create  product  and brand name  awareness,  the  effectiveness  and
efficiency of our  advertising,  our ability to drive consumer traffic to retail
stores and the level of consumer acceptance of our products.

Quarterly and annual operating  results may fluctuate  significantly as a result
of a variety of factors,  including  increases or decreases in comparable  store
sales, the timing,  amount and  effectiveness of advertising  expenditures,  any
changes in return rates, the timing of new store openings and related  expenses,
net sales  contributed by new stores,  any  disruptions in third-party  delivery
services,  competitive  factors and general  economic  conditions  and  consumer
confidence.  Our  business is also  subject to some  seasonal  influences,  with
heavier  concentrations of sales during the fourth quarter holiday season due to
increased mall traffic.



                                       9


A  substantial  portion of operating  expenses is related to sales and marketing
expenses, including costs associated with opening new stores, operating existing
stores, and advertising and marketing  expenditures.  The level of such spending
cannot be adjusted quickly and is based, in significant part, on expectations of
future customer inquiries and net sales.  Furthermore,  a substantial portion of
net sales is often realized in the last month of a quarter,  with such net sales
frequently  concentrated in the last weeks or days of a quarter,  due in part to
our promotional schedule.  Should the Company experience a shortfall in expected
net sales or in the conversion rate of customer  inquiries,  we may be unable to
adjust  spending in a timely  manner and our business,  financial  condition and
operating results may be materially  adversely affected.  Our historical results
of operations  may not be indicative of the results that may be achieved for any
future fiscal period.

RESULTS OF OPERATIONS

The  following  table sets  forth,  for the  periods  indicated,  our results of
operations  expressed as  percentages of net sales.  Percentage  amounts may not
total due to rounding.

                                       THREE MONTHS ENDED    SIX MONTHS ENDED
                                     --------------------- ---------------------
                                       JULY 3,    JULY 4,    JULY 3,    JULY 4,
                                        1999       1998       1999       1998
                                     ---------- ---------- ---------- ----------

Net sales                               100.0%     100.0%     100.0%     100.0%
Cost of sales                            34.3       34.0       34.3       35.0

                                     ---------- ---------- ---------- ----------
   Gross margin                          65.7       66.0       65.7       65.0
                                     ---------- ---------- ---------- ----------

Operating expenses:
   Sales and marketing                   56.9       52.7       56.7       53.8
   General and administrative             8.5        7.2        7.9        7.2

                                     ---------- ---------- ---------- ----------
       Total operating expenses          65.4       59.9       64.6       61.1
                                     ---------- ---------- ---------- ----------

Operating income                          0.3        6.1        1.1        4.0
Other income (expense), net               0.5       (1.7)       0.6       (2.0)
                                     ---------- ---------- ---------- ----------

Income before income taxes                0.8        4.4        1.8        2.0
Income tax expense                        0.3        1.2        0.7        0.7
                                     ---------- ---------- ---------- ----------
Net income                                0.5%       3.2%       1.1%       1.3%
                                     ========== ========== ========== ==========

The overall decrease in operating  earnings for 1999 as compared to 1998 relates
to increases in operating  expenses,  as a percentage  of net sales,  to support
long-term  growth plans.  Direct marketing sales declined by $4.9 million in the
second  quarter of 1999  compared to the second  quarter of 1998.  Retail sales,
which were  positively  influenced in those markets in which retail  advertising
has been expanded,  were lower than expected in those markets without  increased
advertising.  A  substantial  portion of the  Company's  operating  expenses  is
relatively  fixed on a short-term  basis and is necessary  for long term growth,
including increased retail advertising, certain selling expenses associated with
retail store  operations,  direct  marketing  selling  expenses,  and  increased
general and administrative costs.

COMPARISON OF THREE MONTHS ENDED JULY 3, 1999 WITH THREE MONTHS ENDED JULY 4,
1998

NET SALES
Net sales  increased  9.3% to $65.8  million for the three  months ended July 3,
1999 from $60.1 million for the three months ended July 4, 1998 primarily due to
an increase in unit sales.  The  components of the increase in net sales for the
three month period were (i) an $8.2 million increase associated with the opening
of 78 new  retail  stores  during  the past 12  months  and (ii) a $2.5  million
increase associated with an increase of 7.6% in comparable store sales resulting
primarily from the continuing  maturation of stores, which were offset by a $4.9
million decrease in direct marketing sales.



                                       10


GROSS MARGIN
Gross  margin  decreased  to 65.7% for the three  months ended July 3, 1999 from
66.0% for the three  months ended July 4, 1998  primarily  due to an increase in
promotional programs, offset by improved purchasing through volume discounts and
better  relationships  with  key  suppliers,  and  improved  leverage  of  fixed
manufacturing costs over higher unit volumes.

SALES AND MARKETING
Sales and marketing  expenses  increased  18.0% to  $37.4 million  for the three
months ended July 3, 1999 from  $31.7 million for the three months ended July 4,
1998,  and  increased as a  percentage  of net sales to 56.9% from 52.7% for the
comparable  prior year period.  The  increase in the dollar  amount of sales and
marketing  expenses  for the three  month  period was  primarily  due to (i) the
opening  of 78 new  retail  stores  during  the last 12  months,  (ii) increased
advertising  expenditures  to support  the  Company's  growth  and  (iii) higher
commissions,  percentage  rents and  freight  expense  related to the higher net
sales.  Sales and  marketing  expenses  increased as a  percentage  of net sales
primarily due to (i) increased  advertising  focused on longer term sales growth
through brand and retail store awareness,  (ii) lower direct marketing sales and
(iii) selling  expenses  in new  stores  increasing  at a greater  rate than net
sales.

GENERAL AND ADMINISTRATIVE
General and  administrative  expenses  increased  29.9% to $5.6  million for the
three  months  ended July 3, 1999 from $4.3  million for the three  months ended
July 4, 1998. The increase in general and administrative  expenses was primarily
due to increased  spending on research and development and to provide retail and
information technology infrastructure to support long-term growth plans.

OTHER INCOME (EXPENSE), NET
Other  income  increased  $1.4 million to  approximately  $353,000 for the three
months ended July 3, 1999 from ($1.0) million expense for the three months ended
July 4, 1998. The increase was primarily due to (i) the inclusion of $600,000 of
non-cash interest expense in the three months ended July 4, 1998 relating to the
change in the fair value of an  outstanding  put warrant and (ii) an increase in
interest  income due to the increase in cash obtained from the completion of our
initial public offering in December 1998. The put provision  associated with the
warrant was eliminated  effective on completion of the initial public  offering.
Future  periods  will not require the  recording  of non-cash  interest  expense
associated with the put warrant.

INCOME TAX EXPENSE
Income tax expense decreased to $205,000 for the three months ended July 3, 1999
from  $706,000  for the three  months  ended July 4, 1998 due to a  decrease  in
taxable income in 1999,  partially  offset by the use of available net operating
loss carryforwards in 1998.

COMPARISON OF SIX MONTHS ENDED JULY 3, 1999 WITH SIX MONTHS ENDED JULY 4, 1998

NET SALES
Net sales  increased  15.6% to $137.4  million for the six months  ended July 3,
1999 from $118.8  million for the six months ended July 4, 1998. The increase in
net sales for the six  month  period  was  attributable  to (i) a $16.6  million
increase  associated with the opening of 78 new retail stores during the past 12
months,  (ii) a $6.7 million  increase  associated  with an increase of 10.2% in
comparable  store sales  resulting  primarily from the continuing  maturation of
stores and (iii) a $5.3 million decrease in direct marketing sales.

GROSS MARGIN
Gross margin increased to 65.7% for the six months ended July 3, 1999 from 65.0%
for the six months  ended July 4, 1998 due to (i)  improved  purchasing  through
volume discounts and better  relationships  with key suppliers and (ii) improved
leverage of fixed manufacturing costs over higher unit volumes.


                                       11



SALES AND MARKETING

Sales and marketing expenses increased 21.8% to $77.9 million for the six months
ended July 3, 1999 from $64.0 million for the six months ended July 4, 1998, and
increased  as a percentage  of net sales to 56.7% from 53.8% for the  comparable
prior year  period.  The  increase in the dollar  amount of sales and  marketing
expenses for the six month period was primarily due to (i) the opening of 78 new
retail stores during the last 12 months, (ii) increased advertising expenditures
to support the Company's growth and (iii) higher  commissions,  percentage rents
and freight  expense related to higher net sales.  Sales and marketing  expenses
increased  as  a  percentage  of  net  sales  primarily  due  to   (i) increased
advertising  focused on longer term sales growth  through brand and retail store
awareness,  (ii) lower direct marketing sales and (iii) selling  expenses in new
stores increasing at a greater rate than net sales.

GENERAL AND ADMINISTRATIVE
General and administrative expenses increased 25.7% to $10.8 million for the six
months  ended July 3, 1999 from  $8.6 million  for the six months  ended July 4,
1998. The increase in general and  administrative  expenses was primarily due to
increased  spending  on  research  and  development  and to  provide  retail and
information technology infrastructure to support long-term growth plans.


OTHER INCOME (EXPENSE), NET
Other income increased $3.2 million to approximately $861,000 for the six months
ended July 3, 1999 from ($2.4) million  expense for the six months ended July 4,
1998.  The  increase  for the six  month  period  was  primarily  due to (i) the
inclusion of $1.5 million of non-cash  interest  expense in the six months ended
July 4, 1998  relating  to the  change in the fair value of an  outstanding  put
warrant  and (ii) an increase  in  interest  income due to the  increase in cash
obtained from the  completion of our initial  public  offering in December 1998.
The put  provision  associated  with the warrant  was  eliminated  effective  on
completion of the initial public  offering.  Future periods will not require the
recording of non-cash interest expense associated with the put warrant.

INCOME TAX EXPENSE
Income tax expense  increased  to $902,000 for the six months ended July 3, 1999
from  $855,000  for the six  months  ended  July 4, 1998 due to an  increase  in
taxable income in 1999 and the use of available net operating loss carryforwards
in 1998.

LIQUIDITY AND CAPITAL RESOURCES

Our  primary  source of  liquidity  has been the sale of equity  securities.  We
completed  our  initial  public  offering  in December  1998,  resulting  in net
proceeds of $44.6 million,  which have been partially used for (i) the repayment
of $15.0 million of debt,  (ii) expansion of retail stores,  (iii) the build-out
of our third  manufacturing  plant and (iv) the  repurchase of 575,000 shares of
Company  common  stock for $8.5  million in May 1999.  The  Company  had working
capital of  approximately  $32.3  million  at July 3, 1999 and $40.3  million at
January 2, 1999.

Net cash provided by operating  activities for the six months ended July 3, 1999
was  approximately  $1.5 million and consisted  primarily of net income adjusted
for non-cash expenses and increases in accounts payable and accrued liabilities,
partially offset by increases in accounts  receivable and inventories.  Net cash
used in  operating  activities  for the  six  months  ended  July  4,  1998  was
approximately   $800,000  and  consisted  primarily  of  increases  in  accounts
receivable, inventory and prepaid expenses and decreases in accounts payable and
accrued  liabilities,  partially  offset by cash  flows from  operations  before
non-cash expenses.

In July 1999, we terminated our revolving  third-party  credit  arrangement with
Monogram Bank, an affiliate of General Electric Capital  Corporation  ("GE") and
entered  into  a  third-party  credit  arrangement  with  Green  Tree  Financial
Corporation  ("Green  Tree").  These  arrangements  have  been  used to  provide
financing for our customers' use in purchasing our products.  In connection with
all purchases  financed  under these  arrangements,  the provider pays an amount
equal to the  total  amount  of  purchases  net of  promotional  discounts.  The
provider sets the rate, annual fees and all other terms and conditions  relating
to the customers' accounts, including collection policies and procedures, and is
the owner of the receivables.  In July 1999, Green Tree purchased  substantially
all of the outstanding receivables from GE. As a result of this transaction, the
Company received $9.8 million that had been retained by GE and had been recorded
as accounts  receivable  in periods  prior to July 1999.  There are no retainage
requirements as part of this new agreement.



                                       12


Net cash used in investing  activities was  approximately  $17.9 million for the
six months  ended July 3, 1999 and $4.0 million for the six months ended July 4,
1998.  Investing activities consisted of purchases of property and equipment for
new retail stores in both periods.  During the second  quarter of 1999, we began
investing  excess cash in  short-term  marketable  securities.  In addition,  we
invested  $2.0  million  in a less than 20% owned  affiliate  which  will be the
provider of our sofa sleeper product.

Net cash used in financing activities was approximately $6.4 million for the six
months  ended July 3, 1999 and  consisted  of $8.5  million  used to  repurchase
Company common stock and $0.5 million used to repay debt, offset by stock option
exercises.  Net cash provided by financing activities was approximately $800,000
for the six months ended July 4, 1998 which consisted of stock option  exercises
net of debt repayments.

In August 1999, the Board of Directors authorized management to repurchase up to
$4 million in shares of the Company's  common stock due to the  availability  of
excess cash and the valuation of the Company's shares in the market.  We believe
that cash flow  generated  from  operations  and existing cash resources will be
sufficient  to  meet  working  capital  and  liquidity   requirements   for  the
foreseeable  future as we pursue our  long-term  growth  strategy,  described in
greater detail below.

LOOKING FORWARD

We have  completed  the initial  evaluation  of factors  that have  impacted our
recent  sales and  earnings  performance  and have  outlined  several  strategic
initiatives that we believe will accelerate  sales growth and improve  operating
results.  These initiatives  include (i) developing a more integrated  marketing
approach that will concentrate a higher  percentage of advertising  expenditures
in our retail and  e-commerce  channels,  (ii)  increasing  the number of retail
distribution  points for our products and (iii)  expanding our product line. The
integrated  marketing  approach will focus on  broadening  our product and brand
awareness to a larger consumer group.  Our shift in advertising  focus indicates
our belief  that sales  growth will occur most  significantly  in our retail and
e-commerce   channels.   While  direct   marketing  will  remain  a  significant
contributor to our business,  we will focus on optimizing  the direct  marketing
channel  profit  contribution  while  evaluating  other direct  marketing  sales
opportunities, including affinity marketing programs and catalogs. The continued
increase  in  the  number  of  distribution  points  will  be  achieved  through
aggressive  retail store growth,  including  expansion of the  Company's  leased
department  concept,  possibly with one or more  partnerships in addition to our
partnership with Bed Bath & Beyond. Initial product line expansions will include
introduction  of an adjustable bed frame and a sofa sleeper  product,  each with
fully adjustable air mattresses.

The  success of our  strategy  will  depend on many  factors  including  (i) the
effectiveness  and efficiency of our  advertising  in creating  awareness of our
products and brand name, (ii) our ability to successfully open additional stores
and  leased  departments  in new  and  existing  markets,  as well as in new and
existing formats, (iii) the level of consumer acceptance of our existing and new
products,  (iv) our ability to generate  consumer  inquiries and drive  consumer
traffic to retail  stores,  (v)  competition  in the mattress  industry and (vi)
general economic factors and consumer confidence.

We  continue  to  expand  our  analysis  of  the  business,  including  consumer
segmentation  and  distribution  studies to be initiated in the third quarter of
1999. The strategic  initiatives and additional  business  analyses are directed
toward  improving our long-term  performance  and are not expected to contribute
significantly to growth in sales and earnings for the remainder of 1999, and may
negatively impact earnings in the remainder of 1999.

IMPACT OF YEAR 2000

STATE OF  READINESS  Beginning  in early  1996,  we included  certain  Year 2000
initiatives and remediation plans in our broader  information  systems strategic
plan. In early 1998 we retained an independent consultant to assess the adequacy
of Year 2000  initiatives  and  remediation  plans.  All  essential  information
technology  ("IT") systems have been  inventoried and remediation  plans for any
Year  2000  issues  have  been  implemented.   Remediation  plans  included  the
development  of Year  2000  compliant  applications  for order  entry,  customer
service and point of sale systems in fall 1996. In the third quarter of 1997, we
purchased and implemented an enterprise information system used in manufacturing
operations,



                                       13


material planning, inventory management, order processing,  financial management
and human resources  applications,  which was upgraded to be Year 2000 compliant
in February  1999.  We  purchased  Year 2000  compliant  upgrades to our payroll
applications  in 1997 and our  telephone  system in 1998.  Year  2000  compliant
upgrades for software applications for customer inquiries and for processing and
tracking  warranty  claims and returns have been developed and will be completed
in the third quarter of 1999. With the  implementation of these applications and
upgrades,  we expect that all core applications and IT systems will be Year 2000
compliant by the end of the third quarter of 1999.

In August 1998, we formed a Year 2000 project team ("Year 2000 Project Team") to
identify and address Year 2000 compliance matters,  including significant non-IT
systems which are comprised of the embedded  technology  used in our  buildings,
plant,  equipment  and other  infrastructure.  All material  Year 2000 issues in
non-IT systems have been inventoried and remedial action has been completed.

During the first  quarter of 1998,  we initiated  discussions  with  significant
suppliers  regarding their plans to remediate Year 2000 issues.  We sent each of
the significant suppliers a questionnaire inquiring as to the magnitude of their
Year 2000 issues and the status of their readiness.  We have received assurances
from a majority of these  suppliers that they will become Year 2000 compliant in
a timely  manner.  We have not received  responses from all of the third parties
with  which we do  business.  In  addition  to the  questionnaires,  a  supplier
certification  program  has been  established  under which  suppliers  must meet
rigorous  standards  relating  to  quality,  service,  the  ability  to  deliver
materials on a timely basis and Year 2000 compliance.  To date, 12 key suppliers
have been certified and other authorized suppliers are in the process of seeking
certification. All key suppliers, including our Eastern European supplier of air
chambers,  have notified us that they are or will be Year 2000 compliant  during
1999.

In addition  to  suppliers,  we also rely upon  governmental  agencies,  utility
companies,  telecommunication  service  companies  and other  service  providers
outside  of our  control.  There  can be no  assurance  that  such  governmental
agencies or other third parties will not suffer a Year 2000 business  disruption
that could have a material adverse effect on our business,  financial  condition
or operating results.

COSTS TO ADDRESS THE YEAR 2000 ISSUE
We estimate that approximately $165,000 has been incurred, through July 3, 1999,
to address Year 2000 issues.  We estimate  that an  additional  $100,000 will be
incurred in 1999 to complete  our  remediation  plans  required  for IT systems,
including systems software costs and consulting fees.

RISKS PRESENTED BY THE YEAR 2000 ISSUE
If any third party who  provides  goods or services  essential  to our  business
activities fails to appropriately  address Year 2000 issues,  such failure could
have a material adverse effect on our business, financial condition or operating
results.  For  example,  a Year  2000  related  disruption  on the  part  of the
financial institutions which process our credit card sales could have a material
adverse effect on our business, financial condition or operating results.

CONTINGENCY PLANS
The Year 2000 Project Team's initiatives  include the development of contingency
plans in the  event  we have not  completed  all  remediation  plans in a timely
manner. In addition,  the Year 2000 Project Team is in the process of developing
contingency  plans in the event  that any  third  party  who  provides  goods or
services  essential to our  business  fails to  appropriately  address Year 2000
issues.  The Year 2000 Project Team expects to conclude the development of these
contingency plans by the end of the third quarter of 1999.

ITEM 3.  QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK

   No material changes.


                                       14


                           PART II: OTHER INFORMATION

ITEM 1 - LEGAL PROCEEDINGS

          In June 1999 the Company and certain of its current or former officers
          and directors were named as defendants in seven essentially  identical
          lawsuits  seeking  class  action  status  filed on behalf  of  Company
          shareholders   in  U.S.   District  Court  in  Minnesota.   The  named
          plaintiffs,  who purport to act on behalf of a class of  purchasers of
          the Company's  common stock during the period from January 25, 1999 to
          June 7,  1999,  charge  the  defendants  with  violations  of  federal
          securities  laws.  The suits  allege  that the  Company  and the named
          directors and officers failed to disclose or misrepresented  financial
          information  concerning  the  Company  during  the class  period.  The
          complaints  do not specify an amount of damages  claimed.  The Company
          believes that the  allegations of the complaints are without merit and
          intends to vigorously defend the claims.

ITEM 2 - CHANGES IN SECURITIES AND USE OF PROCEEDS

          In  May  1999,  the  Board  of  Directors  authorized   management  to
          repurchase up to $10 million in shares of the  Company's  common stock
          in the open  market  due to the  availability  of excess  cash and the
          valuation  of the  Company's  shares in the market.  During the second
          quarter, the Company repurchased 575,000 shares for approximately $8.5
          million. In August 1999, the Board authorized management to repurchase
          up to $4 million in shares of the  Company's  common  stock due to the
          availability of excess cash and the valuation of the Company's  shares
          in the market.

ITEM 3 - DEFAULTS UPON SENIOR SECURITIES

          Not applicable.

ITEM 4 - SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS

          Our  Annual  Meeting  of  Shareholders  was  held  on  June  8,  1999.
          Shareholders  authorized  and approved an  amendment of the  Company's
          Articles of  Incorporation to increase the maximum number of directors
          from nine to twelve, with shares voted as follows:

                             Shares For                   16,541,656
                             Shares Against                   38,767
                             Shares Abstaining                65,170


          The  following  individuals  were  elected  at the  Annual  Meeting as
          Directors of the Company to serve for terms of three years expiring at
          the 2002 Annual Meeting of Shareholders or until their  successors are
          elected and  qualified.  Shares voted in favor of these  Directors and
          shares withheld were as follows:

          Christopher P. Kirchen

                             Shares For                   16,525,088
                             Shares Withheld                 120,505

          Lawrence P. Murphy

                             Shares For                   16,524,588
                             Shares Withheld                 121,005

          Jean-Michel Valette

                             Shares For                   16,516,186
                             Shares Withheld                 129,407




                                       15


          The  following  individual  was  elected  at the  Annual  Meeting as a
          Director  of the  Company to serve for a term of one year  expiring at
          the 2000 Annual  Meeting of  Shareholders  or until his  successor  is
          elected and  qualified.  Shares  voted in favor of this  Director  and
          shares withheld were as follows:

          William J. Lansing

                             Shares For                   16,556,188
                             Shares Withheld                  89,405

          In addition to the Directors  named above,  the  following  Directors'
          terms continued after the Annual Meeting and will expire at the Annual
          Meeting of Shareholders in the year indicated below:

                             Name                         Term Expires
                             ----------------             ------------
                             Patrick A. Hopf                  2000
                             Ervin R. Shames                  2000
                             Thomas J. Albani                 2001
                             David T. Kollat                  2001

          In  addition,  H. Robert  Hawthorne  and Daniel J.  McAthie  served as
          Directors  and their  respective  terms  continued  after  the  Annual
          Meeting of Shareholders,  but each of them subsequently  resigned from
          the Board of Directors in July 1999.

          Shareholders  ratified the appointment of KPMG Peat Marwick LLP as the
          Company's  independent  auditor for the fiscal year ending  January 1,
          2000, with shares voted as follows:

                             Shares For                   16,377,317
                             Shares Against                  206,558
                             Shares Abstaining                61,718

          Shareholders  approved  an  amendment  of  the  Company's  1997  Stock
          Incentive  Plan to  increase  the  number of  shares  of common  stock
          reserved  for  issuance  under  the  plan  by  1,000,000  shares  from
          1,500,000 shares to 2,500,000 shares, with shares voted as follows:

                             Shares For                   13,216,598
                             Shares Against                2,942,530
                             Shares Abstaining                 7,145
                             Broker Non-Vote                 479,320

ITEM 5 - OTHER INFORMATION

          In July 1999, the Company disclosed that Daniel J. McAthie resigned as
          President and Chief Executive Officer of the Company.  Patrick A. Hopf
          has been appointed  interim Chief Executive  Officer.  The Company has
          begun a search for a new Chief Executive Officer.


                                       16


ITEM 6 - EXHIBITS AND REPORTS ON FORM 8-K

         (a)   Exhibits.

               Exhibit
               Number               Description

               10.1                Consulting Agreement between Select Comfort
                                    Corporation and Lawrence P. Murphy

               10.2                Employment and Consulting Agreement by and
                                    between Select Comfort Corporation and
                                    H. Robert Hawthorne

               10.3                Revolving Credit Program Agreement by and
                                    between Green Tree Financial Corporation and
                                    Select Comfort Corporation (1)

               10.4                Letter of Agreement by and between Bed, Bath
                                    & Beyond Inc. and Select Comfort Retail
                                    Corporation (1)

               10.5                Select Comfort Profit Sharing and 401(K) Plan

               10.6                Select Comfort Corporation 1999 Employee
                                    Stock Purchase Plan

               27.1                Financial Data Schedule

         (b)   Reports on Form 8-K

               None.



         (1)   Confidential   treatment  has  been  requested  with  respect  to
         designated  portions contained within this exhibit.  Such portions have
         been omitted and filed separately with the Commission  pursuant to Rule
         406 under the Securities Act.



                                       17



                                   SIGNATURES

        Pursuant to the requirements of the Securities and Exchange Act of 1934,
the  Registrant  has duly  caused  this report to be signed on its behalf by the
undersigned thereunto duly authorized.


                                 SELECT COMFORT CORPORATION


                                 /s/Patrick A. Hopf
                                 -------------------------------------
August 16, 1999                  Patrick A. Hopf

                                 Chairman and Interim President and Chief
                                 Executive Officer (principal executive officer)



                                 /s/James C. Raabe
                                 -------------------------------------
                                 James C. Raabe
                                 Chief Financial Officer (principal financial
                                 and accounting officer)


                                       18



                                  EXHIBIT INDEX




   Exhibit Number                 Description                             Location
   --------------     -----------------------------------      -----------------------------
                                                         

       10.1           Consulting Agreement between Select      Filed herewith electronically
                      Comfort Corporation and Lawrence P.
                      Murphy

       10.2           Employment and Consulting Agreement      Filed herewith electronically
                      by and between Select Comfort
                      Corporation and H. Robert Hawthorne

       10.3           Revolving Credit Program Agreement       Filed herewith electronically
                      by and between Green Tree Financial
                      Corporation and Select Comfort
                      Corporation

       10.4           Letter of Agreement by and between       Filed herewith electronically
                      Bed, Bath & Beyond Inc. and Select
                      Comfort Retail Corporation

       10.5           Select Comfort Profit Sharing and        Filed herewith electronically
                      401(K) Plan

       10.6           Select Comfort Corporation 1999          Filed herewith electronically
                      Employee Stock Purchase Plan

       27.1           Financial Data Schedule                  Filed herewith electronically


         (1)   Confidential   treatment  has  been  requested  with  respect  to
         designated  portions contained within this exhibit.  Such portions have
         been omitted and filed separately with the Commission  pursuant to Rule
         406 under the Securities Act.

                                       19