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                                                                EXHIBIT 99.1

FOR IMMEDIATE RELEASE

            Safe Technologies International, Inc., (SFAD)
               Announces Growth Plans for Millennium


Palm Beach, FL.  July 1, 1999,  Safe Technologies International,
Inc., (OTC BB: SFAD) announced today an overview of the Company's
plans to grow the Company into the new Millennium and to increase
shareholder value. Brad Tolley, Vice President of Investor
Relations, reported "this announcement will provide an outline of
the five areas in which Management has been focusing, and,
currently, in process of implementing.  We intend to make
subsequent individual comprehensive announcements regarding each
phase within the near future".

The Company is making substantial upgrades to its E-Commerce
endeavors, within its mall - INCybermall.com.  The mall,
currently housing "Cybermalls Castle" and "The Famous Shopping
Streets of the World", will become a "mall of malls". Two new
niche product malls will be added shortly.

SFAD is currently reviewing and in talks with several companies
regarding acquisition of their existing Internet Franchise
Businesses.  We hope to acquire a company which will help grow
our wholly owned subsidiaries, Internet Associates International,
Inc., (IAI) and Internet Commerce, Inc. (ICI). This will
effectively expand the sales and marketing force nationally
without having to create a national sales force.

The Company is realigning and expanding its office locations,
enabling IAI and ICI technophiles, to be housed in the same
location in Boca Raton, Florida. Enhancing communication between
the two companies, with a San Francisco type, hip, open office
plan, will promote dialog among employees, and help provide
improved Customer Service.  Also, more closely integrating these
different, yet congruous, Internet companies, will better enable
the technophiles to help determine the critical path of SFAD.
The Company is currently entering into a lease for additional
office space in Lake Worth, Florida, and is looking forward to
expanding office locations on the east and west coast, as soon as
possible.

The Company is currently interviewing Investment Banking firms to
co-lead/manage for the next several important years.  We are
looking for firms that really understand our core businesses and
which have the necessary analysts to support and help move us
forward.

The Company is currently in talks regarding SFAD's Nasal Aspirin
Patent with a Texas based Biotech Company, with a history of
funding new medical products including several new patents which
appear to have significant merit.

Tolley concluded the overview by saying "our underlying
infrastructure should allow the Company to become pervasive and
attain profitability, much quicker than most internet companies.
Some of our competitors have great valuations, but no one knows
when they will reach 'profitability'.  With the two fronts of
Internet operations and Biotech, we believe SFAD has a phenomenal
future for the new millennium".


SOURCE:    Safe Technologies International, Inc.,(SFAD)
CONTACT:   Brad Tolley VP Investor Relations
TEL:       561-832-2700
EMAIL:     investor.relations@safetechnologies.com
HTTP://    www.safetechnologies.com

Forward-Looking Statements:  Except for the historical information contained
herein, this news release may contain forward looking statements within the
meaning of Section 27A of the Securities Act of l934, as amended, that may
involve risks and uncertainties, including those relating to the availability
of suitable financial resources, the availability of management, unproven
market for SFAD's products and services as well as other risks detailed from
time to time in the Company's SEC reports, including reports on Form 10KSB for
the year ended December 31, 1998.