UNITED STATES SECURITIES AND EXCHANGE COMMISSION
                          Washington, D.C.  20549
                                 FORM 10-K

     (X)  ANNUAL REPORT PURSUANT TO SECTION 13 0R 15(d) OF THE
            SECURITIES AND EXCHANGE ACT OF 1934 (Fee Required)
                For the fiscal year ended December 31, 1994
                                     
                                    OR

        TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE
           SECURITIES AND EXCHANGE ACT OF 1934 (No Fee Required)
    For the transition period from ________________ to ________________
                                     
                      Commission File Number 1-16914
                                     
                         THE E.W. SCRIPPS COMPANY
          (Exact name of registrant as specified in its charter)
           Delaware                                    51-0304972
(State or other jurisdiction of                     (I.R.S. Employer
incorporation or organization)                   Identification Number)

    1105 N. Market Street
     Wilmington, Delaware                                19801
(Address of principal executive offices)               (Zip Code)

    Registrant's telephone number, including area code:  (302) 478-4141

     Title of each class                  Name of exchange on which registered
Securities registered pursuant to Section 12(b) of the Act:
     Class A Common stock, $.01 par value       New York Stock Exchange

Securities registered pursuant to Section 12(g) of the Act:
     Not applicable

Indicate by check mark whether the Registrant (1) has filed all reports
required to be filed by Section 13 or 15(d) of the Securities and Exchange
Act of 1934 during the preceding 12 months (or for such shorter period that
the Registrant was required to file such reports), and (2) has been subject
to such filing requirements for the past 90 days.  Yes   X         No

Indicate by check mark if disclosure of delinquent filers pursuant to Item
405 of Regulation S-K is not contained herein, and will not be contained,
to the best of the registrant's knowledge, in definitive proxy or
information statements incorporated by reference in Part III of this Form
10-K or any amendment to this Form 10-K.

The  aggregate market value of Class A Common stock of the Registrant  held
by non-affiliates of the Registrant, based on the $28.875 per share closing
price for such stock on March 1, 1995, was approximately $700,100,000.   As
of March 1, 1995 non-affiliates held approximately 867,000 shares of Common
Voting stock.  There is no active market for such stock.

As  of  March  1,  1995  there were 59,688,242 shares  outstanding  of  the
Registrant's Class A Common stock, $.01 par value per share and  20,174,833
shares outstanding of the Registrant's Common Voting stock, $.01 par  value
per share.
                                     
Document incorporated by reference                                Part
Proxy Statement for the 1995 Annual Meeting of Stockholders        III

                                     
                INDEX TO THE E.W. SCRIPPS COMPANY 1994 10-K

Item No.                                                                 Page
                                  PART I
1.  Business
      Newspapers                                                           3
      Broadcast Television                                                 7
      Cable Television                                                    11
      Entertainment                                                       15
      Employees                                                           16
2.  Properties                                                            16
3.  Legal Proceedings                                                     17
4.  Submission of Matters to a Vote of Securities Holders                 17

                                  PART II
5.  Market for Registrant's Common Stock and Related Stockholder Matters  18
6.  Selected Financial Data                                               18
7.  Management's Discussion and Analysis of Financial Condition and   
    Results of Operations                                                 18
8.  Financial Statements and Supplementary Data                           18
9.  Changes in and Disagreements with Accountants on Accounting and
    Financial Disclosures                                                 18

                                 PART III
10. Directors and Executive Officers of the Registrant                    19
11. Executive Compensation                                                19
12. Security Ownership of Certain Beneficial Owners and Management        20
13. Certain Relationships and Related Transactions                        20

                                  PART IV
14. Exhibits, Financial Statement Schedules, and Reports on Form 8-K      21


                                  PART I

ITEM 1.  BUSINESS

The Company is a diversified media company operating principally in four
segments:  newspapers, broadcast television, cable television, and
entertainment.

In March 1995 the Company announced plans to evaluate strategic options for
its cable television division and engaged Merrill Lynch & Company to assist
with the process.  The Company intends to develop a long-term strategy
which could include seeking joint ventures with other cable operators,
selling some or all of the Company's current systems, or acquiring
additional systems.

A summary of segment information for the three years ended December 31,
1994 is set forth on page F-32 of this Form 10-K.

                                   Newspapers

General - The Company publishes 19 metropolitan and suburban daily
newspapers.   From its Washington bureau the Company operates the Scripps
Howard News Service ("SHNS"), a supplemental wire service covering stories
in the capital, other parts of the United States, and abroad.  While the
revenue for this service is not significant, management believes the
Company's image is enhanced by the wide distribution of SHNS.

The Company acquired or divested the following newspaper operations in the
five years ended December 31, 1994:

  1993 - The Company acquired the remaining 2.7% minority interest in the
  Knoxville News-Sentinel.  The Company divested its newspapers in Tulare,
  California, and San Juan, Puerto Rico.
  
  1992 - The Company purchased three daily newspapers in California
  (including The Monterey County Herald in connection with the sale of The
  Pittsburgh Press).  The Company sold The Pittsburgh Press.
  
Revenues - The composition of the Company's newspaper operating revenues
for the most recent five years is as follows:



                                                                                                                         
                                                                                                                       
( in thousands )                                                                                                                
                                                             1994        1993             1992               1991         1990
                                                                                                       
Newspaper advertising:                                                                                                          
     Local ROP                                           $ 191,330 $     178,253 $            169,634 $       167,307 $  176,903
     Classified ROP                                        163,111       143,258              123,314         119,866    124,916
     National ROP                                           15,637        12,042               12,138          12,523     14,870
     Preprint                                               63,473        57,639               51,083          46,035     44,824
                                                                                                                                
Total newspaper advertising                                433,551       391,192              356,169         345,731    361,513
Circulation                                                116,684       112,937              103,238          98,659     95,885
Joint operating agency distributions                        44,151        38,647               40,018          36,647     37,394
Other                                                        8,552         9,126                9,265           8,319      8,457
                                                                                                                                
Total                                                      602,938       551,902              508,690         489,356    503,249
Divested operations                                                       16,152               99,997         201,530    208,939
                                                                                                                                
Total newspaper operating revenues                       $ 602,938 $     568,054 $            608,687 $       690,886 $  712,188


The Company's newspaper operating revenues are derived primarily from
advertising and circulation.  Advertising rates and revenues vary among the
Company's newspapers depending on circulation, type of advertising, local
market conditions, and competition.  Advertising revenues are derived from
run-of-paper ("ROP") advertisements included with news stories in the body of
the newspaper and from preprinted advertisements that are generally
produced by advertisers and inserted into the newspaper.


ROP is further broken down among "local," "classified," and "national"
advertising.  Local refers to advertising that is not in the classified
advertising section and is purchased by in-market advertisers.  Classified
refers to advertising in the section of the newspaper that is grouped by
type of advertising, e.g., automotive and help wanted.  National refers to 
advertising purchased by businesses that operate beyond the local market and 
purchase advertising from many newspapers, primarily through advertising 
agencies. ROP advertisements are generally more profitable to the Company than
preprinted advertisements.

Advertising revenues vary through the year, with the first and third
quarters generally having lower revenues than the second and fourth
quarters.  Advertising rates and volume are highest on Sundays, primarily
because circulation and readership is greatest on Sundays.

Circulation revenues are derived from home delivery sales of newspapers to
subscribers and from single-copy sales made through retail outlets and
vending machines.  Circulation information for the Company's newspapers is
as follows:



                                                                                                                         
                                                                                                                       
( in thousands ) (1)                              Morning (M)                              Daily Paid Circulation        
                   Newspaper                      Evening (E) 1994        1993             1992               1991         1990
                                                                                                       
Albuquerque (NM) Tribune (2)                         E        32.4          34.7                 35.5            38.6       40.1
Birmingham (AL) Post-Herald (2)                    M (3)      59.6          60.1                 61.9            60.6       62.0
Bremerton (WA) Sun                                   E        38.2          39.6                 38.6            40.4       41.2
Cincinnati (OH) Post (2)                           E (6)      90.9          95.1                 98.5           100.9      104.3
Denver (CO) Rocky Mountain News                      M       344.9         342.9                356.9           355.9      352.0
El Paso (TX) Herald Post (2)                         E        23.7          25.2                 27.6            28.3       28.2
Evansville (IN) Courier (2)                          M        62.8          64.3                 63.9            62.8       63.2
Knoxville (TN) News-Sentinel                         M       127.9         123.9                126.0           103.9      104.2
Memphis (TN) Commercial Appeal                       M       198.0         196.2                191.8           194.9      210.5
Monterey County (CA) Herald                        M (5)      35.3          34.3                 36.7            35.3       35.6
Naples (FL) Daily News                               M        45.2          44.1                 42.0            39.8       36.7
Redding (CA) Record-Searchlight                      E        37.1          38.4                 38.6            40.6       40.4
San Luis Obispo (CA)                                                                                                            
     Telegram-Tribune                                E        32.2          32.5                 31.5            32.5       32.3
Stuart (FL) News                                     M        32.0          31.0                 28.5            27.7       27.0
Ventura County (CA):                                                                                                            
     Ventura County Star                           M (4)      68.3          63.6                 61.1            60.0       59.8
     Thousand Oaks Star                            M (8)      20.8          21.1                 21.3            22.3       22.4
     Simi Valley Star                              M (5),     13.8          14.9                 15.4            16.6       17.4
                                                    (8)
Watsonville (CA) Register Pajaronia (7)              E        11.0          12.1                 12.3            13.2       13.8
                                                                                                                                
Total Daily Circulation                                    1,274.1       1,274.0              1,288.1         1,274.3    1,291.1
                                                                                                                                
 (1) Based on Audit Bureau of Circulation
     Publisher's Statements ("Statements") for the
     six-month periods ending September 30, except
     figures for the Naples Daily News which are from the    
     Statements for the twelve-month periods ending
     September 30.
                                                                                                                                
 (2) This newspaper is published under a JOA with                                                                                
     another newspaper in its market.  See "Joint
     Operating Agencies."
                                                                                                                                
 (3) Will move to evening distribution in 2000.                                                                                  
                                                                                                                                
 (4) Moved from evening to morning distribution
     in March 1990.  Includes the Camarillo Daily
     News, acquired November 1992.
                                                                                                                                
 (5) Acquired in 1992.                                                                                                           
                                                                                                                                
 (6) Includes circulation of The Kentucky Post.                                                                                  
                                                                                                                                
 (7) Sold in February 1995.                                                                                                      
                                                                                                                                
 (8) Moved to morning distribution January 1995.                                                                                 




                                                                                                                         
                                                                                                                       
( in thousands ) (1)                                                                   Sunday Paid                              
                                                                                       Circulation
                   Newspaper                                 1994        1993             1992               1991         1990
                                                                                                       
Bremerton (WA) Sun                                            40.5          40.7                 39.5                           
Denver (CO) Rocky Mountain News                              447.2         453.3                430.1           425.4      407.9
Evansville (IN) Courier                                      116.4         118.6                118.1           117.7      116.9
Knoxville (TN) News-Sentinel                                 177.9         183.5                182.9           174.9      171.9
Memphis (TN) Commercial Appeal                               279.9         279.5                282.3           282.4      288.8
Monterey County (CA) Herald                         (3)       39.1          35.1                 38.2            37.3       37.2
Naples (FL) Daily News                                        58.4          57.4                 54.8            51.7       48.5
Redding (CA) Record-Searchlight                               40.3          40.7                 40.9            40.0       39.3
Stuart (FL) News                                              40.3          38.5                 34.8            33.3       32.5
Ventura County (CA):                                                                                                            
     Ventura County Star                            (2)       72.9          68.7                 67.0            66.5       66.3
     Thousand Oaks Star                                       21.6          22.0                 22.3            23.5       23.5
     Simi Valley Star                               (3)       14.3          15.5                 16.1            17.2       18.0
                                                                                                                                
Total Sunday Circulation                                   1,348.8       1,353.5              1,327.0         1,269.9    1,250.8
                                                                                                                                
 (1) Based on Audit Bureau of Circulation 
     Publisher's Statements ("Statements") for the
     six-month periods ending September 30, except
     figures for the Naples Daily News which are from the
     Statements for the twelve-month periods ending
     September 30.
                                                                                                                                
 (2) Includes the Camarillo Daily News, acquired                                                                                 
     November 1992.
                                                                                                                                
 (3) Acquired in 1992.                                                                                                           



Joint operating agency distributions represent the Company's share of
profits of newspapers managed by the other party to a joint operating
agency (see "Joint Operating Agencies").  Other newspaper operating
revenues include commercial printing.


Joint Operating Agencies - The Company is currently a party to newspaper
joint operating agencies ("JOAs") in five markets.  A JOA combines all but
the editorial operations of two competing newspapers in a market in order
to reduce aggregate expenses and take advantage of economies of scale,
thereby allowing the continuing operation of both newspapers in that
market.  The Newspaper Preservation Act of 1970 ("NPA") provides a limited
exemption from anti-trust laws, generally permitting the continuance of
JOAs in existence prior to the enactment of the NPA and the formation,
under certain circumstances, of new JOAs between newspapers.  Except for
the Company's JOA in Cincinnati, all of the Company's JOAs were entered
into prior to the enactment of the NPA.  From time to time the legality of
pre-NPA JOAs has been challenged on anti-trust grounds but no such
challenge has yet succeeded in the courts.

JOA revenues less JOA expenses, as defined in each JOA, equals JOA profits,
which are split between the parties to the JOA.  In each case JOA expenses
exclude editorial expenses.  The Company manages the JOA in Evansville and
receives approximately 80% of JOA profits.  Each of the other four JOAs are
managed by the other party to the JOA.  The Company receives approximately
20% to 40% of JOA profits for those JOAs.

The table below provides certain information about the Company's JOAs.

                               Publisher of            Year JOA      Year of JOA
  Newspaper                   Other Newspaper         Entered Into    Expiration
 Managed by the Company:
  The Evansville Courier      Hartmann Publications        1938           1998
 Managed by Other Publisher:
  The Albuquerque Tribune     Journal Publishing Company   1933           2022
  Birmingham Post-Herald      Newhouse Newspapers          1950           2015
  The Cincinnati Post         Gannett Newspapers           1977           2007
  El Paso Herald Post         Gannett Newspapers           1936           2015
  
The JOAs generally provide for automatic renewal terms of ten years unless
an advance notice of termination ranging from two to five years is given by
either party.  The Company has notified Hartmann Publications of its intent
to terminate the Evansville JOA.



Competition - The Company's newspapers compete for advertising revenues
primarily with other local media, including other local newspapers,
television and radio stations, and direct mail.  Competition for
advertising revenues is based upon audience size and demographics, price,
and effectiveness.  Newspapers compete with all other information and
entertainment media for consumers' discretionary time.

All of the Company's newspaper markets are highly competitive, particularly
Denver, the largest market in which the Company publishes a
newspaper.


Newspaper Production - The Company's daily newspapers are printed using
offset or flexographic presses and use computer systems for writing,
editing, and composing and producing the advertising and news material
printed in each edition.


Raw Materials and Labor Costs - The Company consumed approximately 202,000
metric tons of newsprint in 1994.  The Company purchases newsprint from
various suppliers, many of which are Canadian.  Management believes that
the Company's sources of supply of newsprint are adequate for its
anticipated needs.  Newsprint costs accounted for approximately 20% of the
Company's newspaper operating expenses in 1994.

Labor costs accounted for approximately 46% of the Company's newspaper
operating expenses in 1994.  A substantial number of the Company's
newspaper employees are represented by labor unions.  See "Employees."

                                     
                           Broadcast Television

General - On September 15, 1994 the Company acquired the remaining 13.9%
minority interest in Scripps Howard Broadcasting Company ("SHB") in
exchange for 4,952,659 shares of Class A Common stock.  SHB owns the
Company's television stations and its cable television systems in
Sacramento, California; Lake County, Florida; and Longmont, Colorado.

The Company's television operations consist of nine network-affiliated
television stations.  The Company acquired or divested the following
broadcast operations in the five years ended December 31, 1994:

  1993 - The Company sold its radio stations and its Memphis television
  station.
  
  1991 - The Company purchased Baltimore television station WMAR.
  
Revenues - The composition of the Company's broadcasting operating revenues
for the most recent five years is as follows:


                                                                                                                         
                                                                                                                       
( in thousands )                                                                                                                
                                                             1994        1993             1992               1991         1990
                                                                                                       
Local advertising                                        $ 142,491 $     130,603 $            120,148 $       106,610 $   98,235
National advertising                                       122,668       114,558              109,204          99,459     89,110
Political advertising                                       14,291         1,344                8,836             665      8,292
Other                                                        8,734         8,439                9,037           9,661      9,509
                                                                                                                                
Total                                                      288,184       254,944              247,225         216,395    205,146
Divested operations                                                       29,350               30,062          29,055     30,434
                                                                                                                                
Total broadcasting operating revenues                    $ 288,184 $     284,294 $            277,287 $       245,450 $  235,580



The Company's television operating revenues are derived primarily from the
sale of time to businesses for commercial messages that appear during
entertainment and news programming.  Local advertising refers to time
purchased by local businesses; national refers to regional and
national businesses; political refers to campaigns for elective office.

The first and third quarters of each year generally have lower advertising
revenues than the second and fourth quarters, due in part to higher retail
advertising during the holiday seasons and political advertising in
election years.  Advertising rates are based primarily upon the size and
demographics of the audience for each program.


Information concerning the Company's stations and the markets in which they
operate is as follows:


                                                                                                                        
                                                                                                                      
                                                         Expiration             Stations                                       
                                               Network     of FCC    Rank of    in                                          
             Station and Market              Affiliation   License   Market (1) Market(3)   1994    1993     1992    1991    1990
                                                                                                    
                                                                                   
   WXYZ, Detroit, Ch. 7                          ABC        1997        9        7                                             
        Average Audience Share (2)                                                            21      21       22      23      22
        Station Rank in Market (3)                                                             1       1        1       1       1
   WEWS, Cleveland, Ch. 5                        ABC        1997       13       12                                             
        Average Audience Share (2)                                                            20      20       21      20      21
        Station Rank in Market (3)                                                             1       1        1       1       1
   WFTS, Tampa, Ch. 28                         ABC (7)      1997       15        9                                             
        Average Audience Share (2)                                                             8       8        7       7       8
        Station Rank in Market (3)                                                             4       4        4       4       4
   KNXV, Phoenix, Ch. 15                       ABC (7)    1993 (5)     19       10                                             
        Average Audience Share (2)                                                            10       9       10      10       8
        Station Rank in Market (3)                                                             4       4        4       4       5
   WMAR, Baltimore, Ch. 2 (6)                  ABC (7)    1991 (4)     23        7                                             
        Average Audience Share (2)                                                            17      19       17      21      21
        Station Rank in Market (3)                                                             3       2        2       1       2
   WCPO, Cincinnati, Ch. 9                       CBS        1997       30        5                                             
        Average Audience Share (2)                                                            19      21       22      20      24
        Station Rank in Market (3)                                                             1       1        1       1       1
   KSHB, Kansas City, Ch. 41                   NBC (7)      1998       31        7                                             
        Average Audience Share (2)                                                            11      10       11       9      10
        Station Rank in Market (3)                                                             4       4        4       4       4
   WPTV, W. Palm Beach, Ch. 5                    NBC        1997       45        6                                             
        Average Audience Share (2)                                                            20      24       23      25      25
        Station Rank in Market (3)                                                             1       1        1       1       1
   KJRH, Tulsa, Ch. 2                            NBC        1998       59        7                                             
        Average Audience Share (2)                                                            16      15       16      17      17
        Station Rank in Market (3)                                                             4       3        3       3       3
                                                                                                                               
All market and audience data is based on                                                                                       
November A.C. Nielsen Company survey.
                                                                                                                               
(1)  Rank of Market represents the relative 
     size of the television market in the United
     States.
(2)  Represents the number of television 
     households tuned to a specific station Sign-
     On/Sign-Off, Sunday - Saturday,
     as a percentage of total viewing 
     households in Area of Dominant Influence.
(3)  Stations in Market does not include 
     public broadcasting stations, satellite
     stations, or translators which rebroadcast
     signals from distant stations. 
     Station Rank in Market is based on Average
     Audience Share as described in (2).
(4)  The Company filed an application for 
     renewal of the Federal Communications
     Commission ("FCC") license on June 3, 1991.
     A competing  application has been filed 
     with the FCC for the Baltimore market.
(5)  The Company filed an application for 
     renewal of the FCC license on June 1, 1993
     for a term to expire in 1998.  Petitions to
     deny or revoke this license are pending.
(6)  Station purchased May 30, 1991. 
(7)  Prior to January 1995 WFTS and KNXV  
     were FOX affiliates and WMAR was a NBC
     affiliate; prior to September 1994 KSHB was
     a FOX affiliate.                                                                                                        
                                                                                                                               
                                                                                                                               



Competition - The Company's television stations compete for advertising
revenues primarily with other local media, including other television
stations, radio stations, newspapers, and direct mail.  Competition for
advertising revenues is based upon audience size and demographics, price,
and effectiveness.  Television stations compete for consumers'
discretionary time with all other information and entertainment media.
Continuing technological advances will improve the capability of
alternative service providers such as traditional cable, "wireless" cable,
and direct broadcast satellite television to offer video services in
competition with terrestrial broadcasting.  The degree of competition from
such service providers and from local telephone companies which are
pursuing efforts to enter this market is expected to increase.  The Company
intends to undertake upgrades in its services as may be permitted by the
FCC to maintain its competitive posture, and such facility upgrades may
require large capital investments.  Technological advances in interactive
media services will increase these competitive pressures.


Network Affiliation and Programming - The Company's television stations are
affiliated with national television networks.  In 1994 the Company entered
into 10-year affiliation agreements with the ABC television network in five
of the Company's television markets.  The agreements with ABC extended
existing affiliation agreements in the Detroit and Cleveland markets, and
replaced the NBC affiliation in Baltimore and Fox affiliations in Phoenix
and Tampa.  The Company also reached agreement to affiliate its Kansas City
television station with NBC and to extend the terms of its NBC affiliations
in Tulsa and West Palm Beach.

The networks offer a variety of programs to affiliated stations, which have
the right of first refusal before such programming may be offered to other
television stations in the same market.  Networks compensate affiliated
stations for carrying network programming.

In addition to network programs, the Company's television stations
broadcast locally produced programs, syndicated programs, sports events,
movies, and public service programs.  News is the focus of the Company's
locally produced programming.  Advertising during local news programs
accounts for more than 30% of a station's revenues.  The Company has
significantly expanded its schedules of local news programming in the
Kansas City, Phoenix, and Tampa markets.


Federal Regulation of Broadcasting - Television broadcasting is subject to
the jurisdiction of the Federal Communications Commission ("FCC") pursuant
to the Communications Act of 1934, as amended ("Communications Act").  The
Communications Act prohibits the operation of television broadcasting
stations except in accordance with a license issued by the FCC and empowers
the FCC to revoke, modify, and renew broadcasting licenses, approve the
transfer of control of any corporation holding such licenses, determine the
location of stations, regulate the equipment used by stations, and adopt
and enforce necessary regulations.

Television broadcast licenses are granted for a maximum of five years, and
are renewable upon application.  Application for renewal of the license for
the Company's Phoenix station was filed in 1993 and is still pending.  A
petition to deny this renewal application, raising Equal Employment
Opportunity issues, has been filed by the League of United Latin American
Citizens ("LULAC") and is still pending.  A petition for revocation of the
licenses of the Company's Phoenix, Detroit and Cleveland stations has been
filed by Media America Corporation, licensee of television station KTVK
(TV), Phoenix, Arizona. This petition, which is related to multi-year
affiliation agreements between the Company and the ABC Television Network,
is still pending.  While there can be no assurance regarding the outcome of
these petitions, the Company has never had a license revoked, has never
been denied a renewal, and all previous renewals have been for the maximum
term.  The Company's application for renewal of the FCC license for its
Baltimore station has been challenged by a competing applicant.  The FCC is
required to hold a hearing to assess which applicant's proposal would
better serve the public interest.  That hearing is proceeding on
qualifications issues added by the presiding judge against both applicants,
but the FCC has "frozen" its consideration of the comparative issues in
light of an appeals court decision invalidating one of the principal
criteria the FCC had used in assessing new applicants' qualifications.
Revising the process so as to permit continuation of the comparative
hearing may take an extended period of time, but the Company will continue
to operate the station while the renewal of its license application is
pending.  Management believes that granting of the Company's renewal would
best serve the public interest and thus expects the renewal application to
be granted.


FCC regulations govern the multiple ownership of television stations and
other media.  Under the multiple ownership rule, a license for a television
station will generally not be granted or renewed if (i) the applicant
already owns, operates, or controls a television station serving
substantially the same area, or (ii) the grant of the license would result
in the applicant's owning, operating, or controlling, or having an interest
in, more than twelve television stations or in television stations whose
total national audience reach exceeds 25% of all television households.
FCC rules also generally prohibit "cross-ownership" of a television station
and daily newspaper or cable television system in the same service area.
The Company's television station and daily newspaper in Cincinnati were
owned by the Company at the time the cross-ownership rules were enacted and
enjoy "grandfathered" status.  These properties would become subject to the
cross-ownership rules upon their sale.  The FCC is actively considering
some relaxation of these ownership restrictions.

Under the Cable Television Consumer Protection and Competition Act of 1992
("1992 Act"), each television broadcast station gained "must-carry" rights
on any cable system defined as "local" with respect to that station.
Stations may waive their must-carry rights and instead negotiate
retransmission consent agreements with local cable companies.  The
Company's stations have generally elected to negotiate retransmission
consent agreements with cable companies.

Management believes the Company is in substantial compliance with all
applicable regulatory requirements.


                             Cable Television

General - The Company operates cable television systems in Florida,
California, Colorado, Georgia, Indiana, Kentucky, South Carolina,
Tennessee, Virginia, and West Virginia.  In the five years ended December
31, 1994 the Company purchased several cable television systems adjacent to
existing service areas.

Revenues - The composition of the Company's cable television operating
revenues for the most recent five years is as follows:


                                                                                                                         
                                                                                                                       
( in thousands )                                                                                                                
                                                             1994        1993             1992               1991         1990
                                                                                                       
Basic services                                           $ 165,682 $     171,703 $            163,069 $       145,258 $  125,256
Premium programming services                                49,242        46,401               44,559          45,280     42,050
Other monthly services                                      17,422        14,611               13,002          13,807     13,634
Advertising                                                 11,367         8,870                8,394           7,071      5,663
Installation and other                                      11,643        10,207                9,092           6,775      6,212
                                                                                                                                
Total cable television operating revenues                $ 255,356 $     251,792 $            238,116 $       218,191 $  192,815



The Company's cable television operating revenues are derived primarily
from services provided to subscribers of the Company's systems.  Subscriber
information as of December 31 for the Company's cable television systems is
as follows:


                                                                                                                         
                                                                                                                       
( in thousands )                                                                                                           Premium
                                                                                                                           Subs. as
                                                            Homes       Basic          Penetration         Premium          a % of
        Cable Television System Cluster                     Passed   Subscribers          Rate           Subscribers (1)    Basic
                                                                                                             
1994                                                                                                      
Sacramento, CA cluster                                       442.0         222.8                  50%           361.4       162%
Chattanooga, TN cluster                                      176.4         110.1                  62%            74.9        68%
Knoxville, TN cluster                                        149.7         105.2                  70%            53.3        51%
Atlanta, GA cluster                                           97.9          71.2                  73%            48.4        68%
Bluefield, WV cluster                                         74.4          54.2                  73%            30.9        57%
Lake County, FL cluster                                       69.0          50.8                  74%            20.2        40%
Rome, GA cluster                                              60.6          47.0                  78%            37.3        79%
Elizabethtown, KY cluster                                     48.8          42.2                  86%            24.2        57%
Longmont, CO cluster                                          51.2          35.7                  70%            29.7        83%
                                                                                                                                
Total                                                      1,170.0         739.2                  63%           680.3        92%
                                                                                                                                
1993                                                                                                      
Sacramento, CA cluster                                       436.4         210.8                  48%           307.8       146%
Chattanooga, TN cluster                                      172.9         105.8                  61%            71.4        67%
Knoxville, TN cluster                                        146.0         101.5                  70%            50.3        50%
Atlanta, GA cluster                                           97.6          66.9                  69%            38.1        57%
Bluefield, WV cluster                                         73.3          51.2                  70%            30.6        60%
Lake County, FL cluster                                       67.2          47.4                  71%            18.8        40%
Rome, GA cluster                                              56.3          44.6                  79%            33.9        76%
Elizabethtown, KY cluster                                     48.3          40.3                  83%            20.7        51%
Longmont, CO cluster                                          48.8          32.5                  67%            28.0        86%
                                                                                                                                
Total                                                      1,146.8         701.0                  61%           599.6        86%
                                                                                                                                



                                                                                                                         
                                                                                                                       
( in thousands )                                                                                                           Premium
                                                                                                                           Subs. as
                                                            Homes       Basic          Penetration         Premium          a % of
        Cable Television System Cluster                     Passed   Subscribers          Rate           Subscribers (1)     Basic
                                                                                                             
1992                                                                                                      
Sacramento, CA cluster                                       427.9         204.7                  48%           270.5       132%
Chattanooga, TN cluster                                      173.0          99.8                  58%            76.8        77%
Knoxville, TN cluster                                        143.1          97.0                  68%            50.7        52%
Atlanta, GA cluster                                           97.4          64.6                  66%            40.2        62%
Bluefield, WV cluster                                         72.6          49.5                  68%            34.1        69%
Lake County, FL cluster                                       65.8          45.4                  69%            17.9        39%
Rome, GA cluster                                              53.8          42.4                  79%            41.7        98%
Elizabethtown, KY cluster                                     48.0          39.8                  83%            17.7        44%
Longmont, CO cluster                                          47.2          29.9                  63%            27.1        91%
                                                                                                                                
Total                                                      1,128.8         673.1                  60%           576.7        86%
                                                                                                                                
1991                                                                                                      
Sacramento, CA cluster                                       418.0         203.8                  49%           245.1       120%
Chattanooga, TN cluster                                      164.1          96.0                  59%            68.4        71%
Knoxville, TN cluster                                        140.6          90.9                  65%            46.2        51%
Atlanta, GA cluster                                           95.2          58.8                  62%            36.1        61%
Bluefield, WV cluster                                         66.3          47.6                  72%            29.8        63%
Lake County, FL cluster                                       63.4          42.7                  67%            14.7        34%
Rome, GA cluster                                              52.2          40.2                  77%            36.1        90%
Elizabethtown, KY cluster                                     47.5          38.2                  80%            14.2        37%
Longmont, CO cluster                                          45.8          27.3                  60%            23.2        85%
                                                                                                                                
Total                                                      1,093.1         645.5                  59%           513.8        80%
                                                                                                                                
1990                                                                                                      
Sacramento, CA cluster                                       401.3         196.0                  49%           224.4       114%
Chattanooga, TN cluster                                      157.3          88.3                  56%            61.2        69%
Knoxville, TN cluster                                        138.0          83.9                  61%            42.6        51%
Atlanta, GA cluster                                           93.7          57.5                  61%            39.0        68%
Bluefield, WV cluster                                         65.8          46.3                  70%            24.3        52%
Rome, GA cluster                                              54.4          42.2                  78%            22.5        53%
Lake County, FL cluster                                       59.5          39.3                  66%            14.9        38%
Elizabethtown, KY cluster                                     46.9          36.2                  77%            13.8        38%
Longmont, CO cluster                                          44.6          25.0                  56%            20.4        82%
                                                                                                                                
Total                                                      1,061.5         614.7                  58%           463.1        75%
                                                                                                                                
(1) Each subscription to a premium programming  
    service is counted as one subscriber.



The Company's cable television systems carry a wide variety of
entertainment and information services.    Basic cable generally consists
of video programming broadcast by local television stations, locally
produced programming, and distant broadcast television signals.  Advertiser-
supported video programming such as ESPN and CNN and other entertainment
and information services are included in various "enhanced basic" service
packages.  Premium programming consists of non-advertiser-supported
entertainment services such as Home Box Office and Showtime.  Certain of
the Company's systems are equipped with addressable decoding converters
which enable the Company to offer interactive services, such as pay-per-
view programming, and to change customer services without visiting the
customer's home.



Competition - Competition occurs primarily in local markets.  The Company's
cable television systems compete for subscribers with other cable
television systems in certain of its franchise areas.  All of the Company's
cable television systems compete for subscribers with other methods of
delivering entertainment and information programming to the subscriber's
home, such as broadcast television, multi-point distribution systems,
master and satellite antenna systems, television receive-only satellite
dishes, and home systems such as video cassette and laser disc players.
Competition will increase as new technologies such as more advanced
"wireless cable systems" and broadcast satellite delivery services improve
and gain consumer acceptance.   "Video dial tone" services, a regulatory
plan whereby the local telephone company leases video distribution lines to
programmers on a common carrier basis, has been drastically altered by
recent court rulings that hold unconstitutional the statutory ban on a
telephone company's offering of video services directly to customers in its
telephone service area.  While the regulatory scheme for telephone company
offerings of video services remains uncertain, telephone companies are
beginning to offer FCC-approved trials of such services.  One such trial is
being pursued by Bell South in a segment of the Company's Atlanta, Georgia
cluster.  Most observers believe that the telephone companies will be
formidable competitors in offering video services and that their entry into
the video market will hasten consumer demand for interactive
telecommunications capabilities through any system providing video
services.  State regulations, however, in many cases restrict a cable
operator's ability to offer competing interactive telecommunications
services.  (See "Legislation.")  Relatedly, many observers believe that
competition from the telephone companies in the video marketplace will
impose on cable operators the need to serve a sufficiently large number of
subscribers in contiguous regions so as to permit the cable operator to
compete in the offering of interactive telecommunications services.  Some
restructuring of the cable industry now appears to be underway in
anticipation of these changes.

Programming - The Company purchases programming from a variety of
suppliers, the charge for which is generally based upon the number of
subscribers receiving the service.  Programming expenses as a percentage of
basic and premium programming service revenues have risen in recent years,
primarily due to reductions in basic revenue per subscriber as a result of
re-regulation (see "Regulation and Legislation"), additional and improved
services provided to basic subscribers, and to discounts offered to
subscribers receiving multiple premium channels.

Under the Copyright Act of 1976 cable television system operators are
granted compulsory licenses permitting the carriage of the copyrighted
works of local and distant broadcast signals for a statutory fee.  The
Copyright Royalty Tribunal is empowered to review and adjust such fees.
FCC rules on syndicated exclusivity provide that if a local broadcast
licensee has purchased the exclusive local distribution rights for a
particular syndicated program, such licensee is generally entitled to
insist that a local cable television system operator delete that program
from any distant television signal carried by the cable television system.


Regulation and Legislation - Cable television systems are regulated by
federal, local, and in some instances, state authorities.  Certain powers
of regulatory agencies and officials, as well as various rights and
obligations of cable television operators, are specified under the Cable
Communications Policy Act of 1984 ("1984 Act") and the 1992 Act.

Pursuant to the 1984 Act, local franchising authorities are given the right
to award and renew one or more franchises for the community over which they
have jurisdiction, the fees for which are prohibited from exceeding 5% of a
cable television system's gross annual revenues.

The 1992 Act, among other things: (i) reimposed rate regulations on most
cable television systems; (ii) reimposed "must carry" rules with respect to
local broadcast television signals (see "Federal Regulation of
Broadcasting"); (iii) granted all broadcasters the option to refuse
carriage of their signals; (iv) required that vertically integrated cable
television companies not unreasonably refuse to deal with any multichannel
programming distributor or discriminate in the price, terms, and conditions
of carriage of programming between cable television operators and other
multichannel programming distributors if the effect would be to impede
retail competition; and (v) established cross-ownership rules with respect
to cable television systems and direct broadcast satellite systems, multi-
channel multipoint distribution systems, and satellite master antenna
systems.


In April 1993 the FCC issued rules that established allowable rates for
cable television services (other than programming offered on a per-channel
or per-program basis) and for cable equipment based on benchmarks
established by the FCC.  The rules and subsequent revisions require rates
for equipment to be cost-based, and require reasonable rates for regulated
cable television services based upon, at the election of the cable
television system operator, application of the benchmarks established by
the FCC or a cost-of-service showing based upon standards established by
the FCC.

It is generally agreed that there is a need for a substantial revision of
the statutes governing telecommunications, and the relationship between
cable television and telephone services is a substantial part of the on-
going legislative effort to accomplish that goal.  While legislation is by
no means assured, changes could bring some relief to cable operators from
the 1992 rate regulation requirements as well as provide a frame work for
telephone company competition in the delivery of video services.

Management believes the Company is in substantial compliance with all
applicable regulatory requirements.


                               Entertainment

General - The Company's Entertainment segment includes United Media
licensing and syndication, Scripps Howard Productions ("SHP"), Home &
Garden Television ("HGTV"), Cinetel Productions ("Cintetel"), one of the
largest independent producers of cable television programming, and the
Company's equity interest in The Television Food Network and SportSouth,
both cable television networks.  Cinetel was acquired March 31, 1994.


Revenues - The composition of the Company's entertainment revenues for the
most recent five years is as follows:


                                                                                                                         
                                                                                                                       
( in thousands )                                                                                                                
                                                             1994        1993             1992               1991         1990
                                                                                                           
Licensing                                                $  49,236 $      55,083 $             57,136 $        62,167 $   63,127
Syndication                                                 17,998        18,814               19,013          19,827     20,689
Film and television production                               6,239        10,757               11,060           9,617      7,896
Other                                                                         87                                                
                                                                                                                                
Total entertainment operating revenues                   $  73,473 $      84,741 $             87,209 $        91,611 $   91,712



The Company, under the trade name United Media, is a leading distributor of
news columns, comics, and other features for the newspaper industry.
Included among these features is "Peanuts", one of the most successful
strips in the history of comic art.  United Media sold its worldwide
"Garfield" and "US Acres" copyrights in 1994.

United Media owns and licenses worldwide copyrights relating to "Peanuts"
and other character properties for use on numerous products, including
plush toys, greeting cards, and apparel, for promotional purposes, and for
exhibit on television, video cassettes, and other media.  Merchandise,
literary, and exhibition licensing revenues are generally a negotiated
percentage of the licensee's sales.  The Company generally receives a fixed
fee for the use of its copyrights for promotional and advertising purposes.
More than half of the licensing revenues are from markets outside the
United States.  The Company generally pays a percentage of gross
syndication and licensing royalties to the creators of these properties.

The Company launched HGTV on December 30,1994.  The cable television
network features 24 hours of daily programming focusing on home repair and
remodeling, gardening, decorating, and home electronics.  While most of the
programming is transmitted by HGTV, affiliated local television stations
throughout the United States may insert local programming and
advertisements in certain time periods.  The subscriber base has been
established through a collaboration of local television stations (one per
market) and cable television systems.  Several of the largest cable
television system operators have entered into agreements to carry the new
network in exchange for permission to carry the signals of local television
stations affiliated with HGTV.  The Company's cable television systems
carry HGTV and all of the Company's television stations are members of the
affiliate group.

The Company expects to invest an additional $40,000,000 in HGTV over the
next three years, including capital expenditures and pre-tax operating
losses.

HGTV revenues are derived from the sale of advertising time and from fees
received from cable television and other system operators licensed to carry
the network.  Such license fees are generally based on the number of
subscribers receiving HGTV.

HGTV programming is transmitted via satellite to cable television systems.
The HGTV audience includes satellite dish owners, who can view HGTV
programming without paying a fee.

The Company established SHP to acquire, create, develop, produce, and own
programming product for domestic and international television, including
prime-time series for network and first-run syndication, movies, and
miniseries for network, cable, and pay cable television broadcast, along
with news, information, and entertainment services for the emerging
multimedia marketplace.  Cinetel produces programs for cable television,
such as Club Dance at the Whitehorse Cafe and Shadetree Mechanic.


The Company's film and television program production revenues are derived
from the licensing of programming to broadcast and cable television
networks, the fee for which is negotiated with the network.  License fees
are recognized as revenue when the program is available for broadcast.  The
success of the Company's programs is dependent upon public taste, which is
unpredictable and subject to change without warning.  Consequently,
operating revenues are subject to substantial fluctuations.

Programs are developed and produced internally and in collaboration with a
number of independent writers, producers and creative teams under
production arrangements.  SHP generally licenses a program prior to
commencing production.  The initial license fee generally covers the cost
of production.  SHP retains the distribution rights for foreign,
syndicated television, cable television, and home video markets.


Competition - The Company's syndication operations compete for a limited
amount of newspaper space with other distributors of news columns, comics,
and other features.  Competition is primarily based on price and popularity
of the features.  Popularity of licensed characters is a primary factor in
obtaining and renewing merchandise and promotional licenses.

The Company's program and production operations compete with all forms of
entertainment.  In addition to competing for market share with other
entertainment companies, the Company competes to obtain creative talents,
story properties, advertiser support and broadcast rights.  A significant
number of other companies produce and/or distribute programs and provide
programming to cable television and other system operators.  Competition is
primarily based on price, quality of the programming, and public taste.


                                 Employees

As of December 31, 1994 the Company had approximately 7,700 full-time
employees, of whom approximately 4,800 were engaged in newspapers, 1,500 in
broadcasting, 1,200 in cable television, and 200 in entertainment.  Various
labor unions represent approximately 2,500 employees, primarily in
newspapers.  Collective bargaining agreements covering approximately 29% of
union-represented employees are being negotiated currently or will be
negotiated in 1995.  Except for work stoppages at The Pittsburgh Press,
which was sold in 1992, the Company has not experienced any work stoppages
since March 1985.  The Company considers its relationship with employees to
be generally satisfactory.


ITEM 2. PROPERTIES

The properties used in the Company's newspaper operations generally include
business and editorial offices and printing plants.  The Company has added
or upgraded production facilities at three of its major daily newspapers in
recent years, including a state-of-the-art production plant for the Denver
Rocky Mountain News.

The Company's television operations require offices and studios and other
real property for towers upon which broadcasting transmitters and antenna
equipment are located.  Increased capital expenditures in 1994 and 1995 are
associated with more local news programming, primarily, in Kansas City,
Phoenix, and Tampa.  Ongoing advances in the technology for delivering
video signals to the home, such as "high definition television," may, in
the future, require a high level of capital expenditures in order to
maintain competitive position.

The properties required to support the Company's cable television
operations generally include offices and other real property for towers,
antennas, and satellite earth stations.  In recent years the Company has
completed rebuilding several of its cable television distribution systems.
Ongoing advances in the technology for delivering video signals to the home
and emergence of the multimedia marketplace could require a high level of
expenditures to further upgrade the Company's cable television distribution
systems.

The Company's entertainment operations require offices and studios and
other real and personal property to deliver programming product.  The
Company is currently expanding the 60,000 square foot Cinetel production
facility by approximately one-third to accommodate HGTV.

Management believes the Company's present facilities are generally well-
maintained and are sufficient to serve its present needs.


ITEM 3. LEGAL PROCEEDINGS

In September 1991 Four Jacks Broadcasting, Inc., a company whose principals
own and operate an existing Baltimore television station, submitted to the
FCC an application for a construction permit to build and operate a new
television station on channel 2 in Baltimore.  This application is mutually
exclusive with the Company's application for renewal of its license for its
Baltimore television station.  See Item 1 "Business - Broadcast Television -
Federal Regulation of Broadcasting."

In 1994 the Company accrued an estimate of the ultimate costs of certain
lawsuits associated with divested operations.  See Note 3 to the
Consolidated Financial Statements.  The Company is also involved in other
litigation arising in the ordinary course of business, such as defamation
actions.  In addition, the Company is involved from time to time in various
governmental and administrative proceedings relating to, among other
things, renewal of broadcast licenses, none of which is expected to result
in material loss.


ITEM 4. SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS

There were no matters submitted to a vote of security holders for the
quarter ended December 31, 1994.

                                     
                                     
                                  PART II

ITEM 5.  MARKET FOR REGISTRANT'S COMMON STOCK AND RELATED STOCKHOLDER MATTERS

Shares of the Company's Class A Common stock are traded on the New York
Stock Exchange under the symbol "SSP."  There are approximately 4,500
owners of the Company's Class A Common stock and 27 owners of the Company's
Common Voting stock, which does not have a public market, based on security
position listings.

The Company has declared cash dividends in every year since its
incorporation in 1922.  Future dividends are subject to the Company's
earnings, financial condition, and capital requirements.

The range of market prices of the Company's Class A Common stock, which
represents the high and low sales prices for each full quarterly period,
and quarterly cash dividends are as follows:



                                                                                                                         
                                                                                                                       
                                                                    1st          2nd           3rd          4th                 
                                                                  Quarter      Quarter       Quarter      Quarter       Total
                                                                                                            
                            1994
Market price of common stock:                                                                                                   
   High                                                            $29.250       $29.500      $30.500      $31.000              
   Low                                                              24.875        23.000       27.875       27.500              
                                                                                                                                
Cash dividends per share of common stock                             $ .11         $ .11        $ .11        $ .11         $ .44
                                                                                                                                
                            1993                                                                                                
Market price of common stock:                                                                                                   
   High                                                            $29.125       $28.500      $26.625      $30.875              
   Low                                                              23.750        24.750       22.875       25.125              
                                                                                                                                
Cash dividends per share of common stock                             $ .11         $ .11        $ .11        $ .11         $ .44


ITEM 6. SELECTED FINANCIAL DATA

The information required by this item is filed as part of this Form 10-K.
See Index to Consolidated Financial Statement Information at page F-1
of this Form 10-K.

ITEM 7. MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND
        RESULTS OF OPERATIONS

The information required by this item is filed as part of this Form 10-K.
See Index to Consolidated Financial Statement Information at page F-1
of this Form 10-K.


ITEM 8.  FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA

The information required by this item is filed as part of this Form 10-K.
See Index to Consolidated Financial Statement Information at page F-1
of this Form 10-K.


ITEM 9.  CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON ACCOUNTING
         AND FINANCIAL DISCLOSURES

Not applicable.



                                 PART III

ITEM 10. DIRECTORS AND EXECUTIVE OFFICERS OF THE REGISTRANT

The executive officers of the Company are as follows:

   Name                Age                         Position
Lawrence A. Leser      59          Chairman of the Board of Directors 
                                   (since August 1994); Chief Executive
                                   Officer (since 1985); Director (since
                                   1977); President (1985 to August 1994)

William R. Burleigh    59          President (since August 1994); Chief
                                   Operating Officer (since May 1994);
                                   Director (since 1990); Executive Vice
                                   President (1990 to August 1994); Vice
                                   President, Newspapers (1986 to 1990)

Daniel J. Castellini   55          Senior Vice President/Finance and 
                                   Administration (since 1986)

F. Steven Crawford     46          Senior Vice President/Cable (since 
                                   September 1992); Vice President, Cable
                                   Television (1990 to September 1992);
                                   General Manager, TeleScripps Cable
                                   Company (1983 to 1990)

Frank Gardner          52          Senior Vice President/Broadcasting 
                                   (since April 1993); Senior Vice
                                   President, News Programming, Fox
                                   Broadcasting Company (1991 to 1993);
                                   Vice President and General Manager, WCPO
                                   Television, Cincinnati (1989 to 1991)

Alan M. Horton         51          Senior Vice President, Newspapers 
                                   (since May 1994); Vice
                                   President/Operations, Newspapers (1991
                                   to May 1994); Editor, Naples Daily News
                                   (1987 to 1991)

Craig C. Standen       52          Senior Vice President/Corporate 
                                   Development (since August 1994); Vice
                                   President/Marketing-Advertising,
                                   Newspapers (1990 to August 1994)

J. Robert Routt        41          Vice President and Controller (since
                                   1985)

E. John Wolfzorn       49          Treasurer (since 1979)

M. Denise Kuprionis    38          Corporate Secretary (since 1987)

Greg Ebel              39          Vice President/Human Resources (since
                                   1994); Senior Vice President, PNC Bank
                                   Ohio (1990 to 1994)

The executive officers of the Company serve at the pleasure of the Board of
Directors.

The information required by Item 10 of Form 10-K relating to directors of
the Company is incorporated herein by reference to the material captioned
"Election of Directors" in the Company's definitive proxy statement for the
Annual Meeting of Stockholders ("Proxy Statement").  The Proxy Statement
will be filed with the Securities and Exchange Commission on or before
April 30, 1995.


ITEM 11.  EXECUTIVE COMPENSATION

The information required by Item 11 of Form 10-K is incorporated herein by
reference to the material captioned "Executive Compensation" in the Proxy
Statement.



ITEM 12.  SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT

The information required by Item 12 of Form 10-K is incorporated herein by
reference to the material captioned "Security Ownership of Certain
Beneficial Owners and Management" in the Proxy Statement.


ITEM 13.  CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS

The information required by Item 13 of Form 10-K is incorporated herein by
reference to the material captioned "Certain Transactions" in the Proxy
Statement.




                                  PART IV

ITEM 14.  EXHIBITS, FINANCIAL STATEMENT SCHEDULES, AND REPORTS ON FORM 8-K

              Financial Statements and Supplemental Schedules

(a)  The consolidated financial statements of the Company are filed as
     part of this Form 10-K.  See Index to Consolidated Financial
     Statement Information at page F-1.

     The report of Deloitte & Touche LLP, Independent Auditors, dated
     January 23, 1995 is filed as part of this Form 10-K.  See Index to
     Consolidated Financial Statement Information at page F-1.

(b)  The consolidated supplemental schedules of the Company are filed as
     part of this Form 10-K.  See Index to Consolidated Financial
     Statement Schedules at page S-1.


                                 Exhibits

The information required by this item appears at page E-1 of this Form 10-K.



                            Reports on Form 8-K

No reports on Form 8-K were filed in the fourth quarter of 1994.


                                SIGNATURES

Pursuant to the requirements of Section 13 or 15(d) of the Securities and
Exchange Act of 1934 the Registrant has duly caused this report to be
signed on its behalf by the undersigned, thereby duly authorized, on March
29, 1995.

                                                  THE E.W. SCRIPPS COMPANY

                                                  By /s/ Lawrence A. Leser
                                                     Lawrence A. Leser
                                                     Chairman of the Board and
                                                     Chief Executive Officer

Pursuant to the requirements of the Securities Exchange Act of 1934, this
report has been signed below by the following persons on behalf of the
Registrant in the capacities indicated, on March 29, 1995.

     Signature                                      Title


/s/ Lawrence A. Leser          Chairman of the Board and Chief Executive
Lawrence A. Leser              Officer (Principal Executive Officer)


/s/ Daniel J. Castellini       Senior Vice President/Finance and Administration
Daniel J. Castellini           (Principal Financial and Accounting Officer)


/s/ Charles E. Scripps         Chairman of the Executive Committee of the  
Charles E. Scripps             Board of Directors



/s/ William R. Burleigh        President, Chief Operating Officer and Director
William R. Burleigh


/s/ John H. Burlingame         Director
John H. Burlingame


/s/ Daniel J. Meyer            Director
Daniel J. Meyer


/s/ Nicholas B. Paumgarten     Director
Nicholas B. Paumgarten


/s/ Paul K. Scripps            Director
Paul K. Scripps


/s/ Robert P. Scripps          Director
Robert P. Scripps


/s/ David R. Huhn              Director
David R. Huhn


                         THE E.W. SCRIPPS COMPANY
                                     
           Index to Consolidated Financial Statement Information
                                     
Selected Financial Data                                           F-2
Management's Discussion and Analysis of Financial 
   Condition and results of Operations                            F-3
Independent Auditors' Report                                     F-14
Consolidated Balance Sheets                                      F-15
Consolidated Statements of Income                                F-17
Consolidated Statements of Cash Flows                            F-18
Consolidated Statements of Stockholders' Equity                  F-19
Notes to Consolidated Financial Statements                       F-20



                                                                                                                         
SELECTED FINANCIAL DATA                                                                                                         
                                                                                                                       
( in millions, except share data )                                                                                              
                                                                          1994       1993        1992        1991         1990
                                                                                                             
Summary of Operations                                                                                                           
     Operating Revenues:                                                                                                        
          Newspapers                                                  $    602.9 $     551.9 $     508.7 $     489.4 $     503.3
          Broadcast television                                             288.2       254.9       247.2       216.4       205.1
          Cable television                                                 255.4       251.8       238.1       218.2       192.8
          Entertainment                                                     73.5        84.8        87.3        91.6        91.7
          Continuing operations                                          1,220.0     1,143.4     1,081.3     1,015.6       992.9
          Divested operations                                                           53.6       174.2       276.9       297.1
               Total operating revenues                               $  1,220.0 $   1,197.0 $   1,255.5 $   1,292.5 $   1,290.0
     Operating Income:                                                                                                          
          Newspapers                                                  $    119.5 $      76.6 $      88.7 $      70.8 $      81.5
          Broadcast television                                              94.6        69.1        61.6        49.6        60.8
          Cable television                                                  39.8        45.2        43.7        35.7        26.8
          Entertainment                                                    (7.1)         3.2         7.7         9.6         9.9
          Corporate                                                       (14.9)      (13.0)      (14.6)      (12.5)      (14.5)
          Continuing operations                                            231.9       181.1       187.1       153.2       164.5
          Divested operations                                                            7.6      (14.6)        33.1        31.6
          Unusual items                                                    (7.9)       (0.9)                  (12.0)      (36.4)
               Total operating income                                      224.0       187.8       172.5       174.3       159.7
     Interest expense                                                     (16.6)      (27.3)      (34.2)      (38.7)      (43.8)
     Net gains and unusual items                                            11.2        94.4        74.5                        
     Miscellaneous, net                                                    (1.0)       (2.5)       (3.7)       (0.5)       (2.3)
     Income taxes                                                         (86.9)     (106.8)      (92.6)      (62.6)      (56.2)
     Minority interests                                                    (8.0)      (16.9)      (10.2)       (5.9)       (8.5)
     Income before cumulative effect of accounting change             $    122.7 $     128.7 $     106.3 $      66.6 $      48.9
                                                                                                                                
Share Data                                                                                                                      
     Income before cumulative effect (excluding unusual items)             $1.54       $1.06       $1.12        $.97        $.95
     Unusual items                                                           .07         .66         .31       (.08)       (.31)
     Income before cumulative effect                                       $1.61       $1.72       $1.43        $.89        $.64
                                                                                                                                
     Dividends                                                             $ .44       $ .44       $ .40       $ .40       $ .40
                                                                                                                                
     Common stock price:                                                                                                        
          High                                                           $31.000     $30.875     $29.000     $24.500     $24.000
          Low                                                             23.000      22.875      22.125      14.750      13.000
                                                                                                                                
Other Financial Data                                                                                                            
     EBITDA (see page F-4) - excluding divested operations and                                                                  
unusual items
          Newspapers                                                  $    154.8 $     114.1 $     123.0 $     100.9 $     107.2
          Broadcast television                                             115.8        89.5        81.6        65.9        74.6
          Cable television                                                  97.1       105.3       101.2        91.6        84.3
          Entertainment                                                    (5.3)         4.2         8.5        10.4        10.7
          Corporate                                                       (14.2)      (12.5)      (12.9)      (11.3)      (13.4)
          Total continuing operations                                      348.2       300.6       301.4       257.5       263.4
     Depreciation and amortization of intangible assets                    116.3       120.9       121.9       112.1       106.6
     Net cash flow from operating activities                               248.9       225.6       203.1       209.4       198.3
     Investing activity:                                                                                                        
          Capital expenditures                                            (95.6)     (103.9)     (145.2)     (151.0)      (85.0)
          Other (investing)/divesting activity, net                         20.0       108.5        19.1     (132.5)        11.0
     Total assets                                                        1,723.0     1,683.1     1,704.9     1,712.9     1,526.9
     Long-term debt (including current portion)                            110.4       247.9       441.9       491.8       367.6
     Stockholders' equity                                                1,083.5       859.6       733.1       676.6       639.0
     Long-term debt % of total capitalization                                 9%         22%         38%         42%         37%
                                                                                                                                


   

       MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION
                         AND RESULTS OF OPERATIONS

Consolidated results of operations were as follows:



                                                                                                                         
                                                                                                                       
( in thousands, except per share data )                                                                                         
                                                                        1994      Change        1993      Change         1992
                                                                                                     
Operating revenues:                                                                                                             
     Newspapers                                                    $    602,938      9.2 % $    551,902       8.5 % $    508,690
     Broadcast television                                               288,184     13.0 %      254,944       3.1 %      247,225
     Cable television                                                   255,356      1.4 %      251,792       5.7 %      238,116
     Entertainment                                                       73,473    (13.3)%       84,741      (2.8)%       87,209
     Continuing operations                                            1,219,951      6.7 %    1,143,379       5.7 %    1,081,240
     Divested operations                                                                         53,628                  174,231
Total operating revenues                                           $  1,219,951      1.9 % $  1,197,007      (4.7)% $  1,255,471
                                                                                                                                
Operating income:                                                                                                               
     Newspapers                                                    $    119,539     56.1 % $     76,556     (13.7)% $     88,743
     Broadcast television                                                94,560     36.9 %       69,071      12.1 %       61,606
     Cable television                                                    39,784    (12.0)%       45,233       3.4 %       43,741
     Entertainment                                                      (7,083)                   3,239     (58.0)%        7,708
     Corporate                                                         (14,838)    (14.0)%     (13,017)      11.0 %     (14,618)
     Continuing operations                                              231,962     28.1 %      181,082      (3.3)%      187,180
     Divested operations                                                                          7,619                 (14,640)
     Unusual items                                                      (7,915)                   (900)                         
Total operating income                                                  224,047     19.3 %      187,801       8.8 %      172,540
Interest expense                                                       (16,616)                (27,286)                 (34,247)
Net gains and unusual items                                              11,151                  94,374                   74,483
Miscellaneous, net                                                        (986)                 (2,552)                  (3,696)
Income taxes                                                           (86,925)               (106,750)                 (92,585)
Minority interest                                                       (7,988)                (16,901)                 (10,176)
Cumulative effect of accounting change                                                                                  (22,413)
                                                                                                                                
Net income                                                         $    122,683     (4.7)% $    128,686      53.4 % $     83,906
                                                                                                                                
Per share of common stock:                                                                                                      
     Net income                                                           $1.61     (6.4)%        $1.72      52.2 %        $1.13
Note Ref.                                                                                                                       
    (i)         Garfield gain                                            ( .23)                                                 
   (ii)         Net gains on sales of Divested Operations                                        ( .63)                   ( .61)
 (iii)          TV programs/property write-downs                            .09                                                 
  (iv)          Special charitable contribution                             .06                                                 
   (v)          Change in tax liability                                  ( .06)                  ( .07)                         
  (vi)          Lawsuits re: divested operations                            .07                                                 
 (vii)          ASCAP adjustment and other items                                                    .04                         
(viii), (ix)    Pittsburgh Strike and Write-downs                                                                            .30
   (x)          Cumulative Effect                                                                                            .30
                                                                                                                                
                                                                                                                                
                                                                                                                                
Adjusted net income per share                                                                                                   
    (excluding net gains and unusual items)                              $ 1.54     45.3 %       $ 1.06      (5.4)%       $ 1.12
                                                                                                                                




                                                                                                                         
                                                                                                                       
( in thousands )                                                                                                                
                                                                        1994      Change        1993      Change         1992
                                                                                                         
Other Financial and Statistical Data - excluding divested                                                                       
operations and unusual items
                                                                                                                                
Total advertising revenues                                         $    733,102     11.9 % $    655,006       7.1 % $    611,788
                                                                                                                                
Advertising revenues as a percentage of total revenues                   60.1 %                  57.3 %                   56.6 %
                                                                                                                                
EBITDA:                                                                                                                         
     Newspapers                                                    $    154,796     35.7 % $    114,071      (7.3)% $    123,024
     Broadcast television                                               115,829     29.5 %       89,477       9.6 %       81,604
     Cable television                                                    97,135     (7.7)%      105,260       4.0 %      101,165
     Entertainment                                                      (5,344)                   4,156     (51.4)%        8,544
     Corporate                                                         (14,187)    (14.5)%     (12,392)       4.1 %     (12,925)
     Total continuing operations                                   $    348,229     15.9 % $    300,572      (0.3)% $    301,412
                                                                                                                                
Effective income tax rate                                                39.9 %                  42.3 %                   44.3 %
                                                                                                                                
Weighted average shares outstanding                                      76,246      2.1 %       74,650       0.1 %       74,602
                                                                                                                                
Total capital expenditures                                         $     95,568     (7.3)% $    103,115     (27.2)% $    141,665



For comparison purposes certain 1993 and 1992 operating revenues, operating
expenses, and equity in income of certain joint ventures (see below) have
been reclassified to conform with 1994 classifications.

Previously reported 1993 and 1992 segment information has been restated to
conform with 1994 segment classifications.  The Entertainment segment
includes United Media licensing and syndication (previously included in the
Publishing segment), Scripps Howard Productions (a producer of television
programming), Home & Garden Television ("HGTV", a 24-hour cable television
network launched on December 30, 1994), and the Company's equity interest
in The TV Food Network and SportSouth, both cable television networks
(previously reported in Miscellaneous, net).  On March 31, 1994 the Company
completed the acquisition of Cinetel Productions (an independent producer
of programs for cable television).  Cinetel's operating results from the
date of acquisition are included in the Entertainment segment.

Earnings before interest, income taxes, depreciation, and amortization
("EBITDA") is included in the discussion of segment results because:

   Changes in depreciation and amortization are often unrelated to
   current performance.  Management believes the year-over-year change in
   EBITDA is a more useful measure of year-over-year performance than the
   change in operating income because, combined with information on
   capital spending plans, it is a more reliable indicator of results
   that may be expected in future periods.

   Banks and other lenders use EBITDA to determine the Company's
   borrowing capacity.

   Financial analysts use EBITDA to value communications media companies.

   Acquisitions of communications media businesses are based on multiples
   of EBITDA.

EBITDA should not, however, be construed as an alternative measure of the
amount of the Company's income or cash flows from operating activities.

Operating losses for HGTV amounted to $7,700,000 and reduced the Company's
net income by $4,500,000, $.06 per share, in 1994.

In the third quarter of 1994 the Company acquired the remaining 13.9%
minority interest in Scripps Howard Broadcasting Company ("SHB") in
exchange for 4,952,659 shares of Class A Common stock.  In 1993 the Company
purchased 5.7% of the outstanding shares of SHB and the remaining 2.7%
minority interest in the Knoxville News-Sentinel.

The Company's average debt balance decreased $202,000,000 in 1994 and
$101,000,000 in 1993.


The effective income tax rate decreased in 1994 due to the change in
estimate of the tax liability for prior years described in (v) below.
Excluding the effect of that adjustment the effective income tax rate would
have been 42% in 1994.  The effective income tax rate in 1995 is expected
to be approximately 42%.

Net gains and unusual items affecting the comparability of the Company's
reported results of operations include the following:

   (i)  In 1994 the Company sold its worldwide Garfield and U.S. Acres
        copyrights.  The sale resulted in a pre-tax gain of $31,600,000,
        $17,400,000 after-tax, $.23 per share.

  (ii)  The Company divested the following operations:

        1993 - Book publishing; newspapers in Tulare, California, and San Juan;
        Memphis television station; radio stations.

        1992 - The Pittsburgh Press; TV Data; certain other investments.

        The business units referred to above, and any related gains on the
        sales of the business units, are hereinafter referred to as the
        "Divested Operations."

        The following items related to Divested Operations affected the
        comparability of the Company's reported results of operations:
   

                                                                                                                         
                                                                                                                       
( in thousands, except per share data )                                                                                         
                                                                                                1993                     1992
                                                                                                                    
Net gains recognized (before minority                                                                                           
     interests and income taxes)                                                           $     91,900             $     78,000
Net gains recognized (after minority                                                                                            
     interests and income taxes)                                                                 46,800                   45,600
Net gains recognized per share (after minority                                                                                  
     interests and income taxes)                                                                 $ .63                    $ .61


        The Herald, a newspaper with a circulation of approximately 37,000 in
        Monterey, California, was acquired on December 31, 1992 in connection
        with the sale of The Pittsburgh Press.

 (iii)  In late 1994 and early 1995 the Company's three television
        stations that had been Fox affiliates changed their network
        affiliation.  In connection with the change certain program rights
        owned by those stations will be sold at an estimated loss of
        $7,900,000.  Two of the stations are constructing new buildings to
        accommodate expanded local news programming, and currently owned real
        estate will be sold at an estimated loss of $2,800,000.  These
        estimated losses were recorded in 1994, reducing net income $6,600,000,
        $.09 per share.

  (iv)  In 1994 the Company made a special contribution to a charitable
        foundation that reduced pre-tax income by $8,000,000 and net income by
        $4,500,000, $.06 per share.

   (v)  In 1993 management changed its estimate of the tax basis and lives
        of certain intangible assets.  The resulting change in the estimated
        tax liability for prior years increased net income in 1993 by
        $5,400,000, $.07 per share.  In 1994 the Internal Revenue Service
        proposed adjustments related to those intangible assets.  Based upon
        the proposed adjustments management again changed its estimate of the
        tax liability for prior years, increasing net income in 1994 by
        $4,500,000, $.06 per share.

  (vi)  In 1994 the Company accrued an estimate of the ultimate costs of
        certain lawsuits associated with divested operations. The accrual
        reduced net income by $5,800,000, $.07 per share.


 (vii)  Other unusual items in 1993 include the following:

        Management changed the estimate of the additional amount of copyright
        fees the Company would owe when a dispute between the television
        industry and the American Society of Composers, Authors and Publishers
        was resolved.  The adjustment increased operating income $4,300,000 and
        net income $2,300,000, $.03 per share.

        The Company realized a $1,100,000 gain on sale of certain publishing
        equipment and received a $2,500,000 fee in connection with the sale of
        the Ogden, Utah, Standard Examiner.  Net income increased $2,300,000,
        $.03 per share.

        The Company recorded a $6,300,000 restructuring charge.  The charge
        reduced net income $3,600,000, $.05 per share.

        The federal income tax rate was increased to 35%.  The effect on the
        Company's deferred tax liabilities reduced net income $3,700,000, $.05
        per share.

(viii)  The Pittsburgh Press was not published after May 17, 1992 due to a
        strike.  Reported 1992 results include operating losses of $32,700,000
        and net losses of $20,200,000, $.27 per share, during the strike
        period.  The Company sold The Pittsburgh Press on December 31, 1992
        (see (ii) above).

  (ix)  In 1992 the Company reduced the carrying value of certain property
        and investments to estimated realizable value.  The resultant
        $3,500,000 charge reduced net income $2,300,000, $.03 per share.

   (x)  In 1992 the Company adopted Financial Accounting Standard No. 106
        - Employers' Accounting for Postretirement Benefits Other Than
        Pensions.  The cumulative effect of the accounting change decreased net
        income $22,413,000, $.30 per share, of which $18,000,000, $.24 per
        share, was associated with Divested Operations.


Operating results, excluding the Divested Operations and unusual items
described above, for each of the Company's business segments are presented
on the following pages. The effects of the foregoing unusual items and the
Divested Operations are excluded from the consolidated and segment
operating results because management believes they are not relevant to
understanding the Company's ongoing operations.



NEWSPAPERS - Operating results for the newspaper segment, excluding
Divested Operations and unusual items, were as follows:


                                                                                                                         
                                                                                                                       
( in thousands, except newsprint information )                                                                                  
                                                                        1994      Change        1993      Change         1992
                                                                                                     
Operating revenues:                                                                                                             
     Local                                                         $    191,330      7.3 % $    178,253       5.1 % $    169,634
     Classified                                                         163,111     13.9 %      143,258      16.2 %      123,314
     National                                                            15,637     29.9 %       12,042      (0.8)%       12,138
     Preprint                                                            63,473     10.1 %       57,639      12.8 %       51,083
                                                                                                                                
     Newspaper advertising                                              433,551     10.8 %      391,192       9.8 %      356,169
     Circulation                                                        116,684      3.3 %      112,937       9.4 %      103,238
     Joint operating agency distributions                                44,151     14.2 %       38,647      (3.4)%       40,018
     Other                                                                8,552     (6.3)%        9,126      (1.5)%        9,265
                                                                                                                                
Total operating revenues                                                602,938      9.2 %      551,902       8.5 %      508,690
                                                                                                                                
Operating expenses:                                                                                                             
     Employee compensation and benefits                                 219,990     (1.1)%      222,501      11.1 %      200,259
     Newsprint and ink                                                   94,160      9.4 %       86,063       9.2 %       78,822
     Other                                                              133,992      3.7 %      129,267      21.3 %      106,585
     Depreciation and amortization                                       35,257     (6.0)%       37,515       9.4 %       34,281
                                                                                                                                
Total operating expenses                                                483,399      1.7 %      475,346      13.2 %      419,947
                                                                                                                                
Operating income                                                   $    119,539     56.1 % $     76,556     (13.7)% $     88,743
                                                                                                                                
Other Financial and Statistical Data:                                                                                           
                                                                                                                                
Earnings before interest, income taxes,                                                                                         
     depreciation, and amortization ("EBITDA")                     $    154,796     35.7 % $    114,071      (7.3)% $    123,024
                                                                                                                                
Percent of operating revenues:                                                                                                  
    Operating income                                                     19.8 %                  13.9 %                   17.4 %
    EBITDA                                                               25.7 %                  20.7 %                   24.2 %
                                                                                                                                
Capital expenditures                                               $     21,226    (12.6)% $     24,273     (66.9)% $     73,426
                                                                                                                                
Advertising inches:                                                                                                             
     Local                                                                8,114      3.0 %        7,880       5.2 %        7,493
     Classified                                                          11,739      7.2 %       10,953      17.0 %        9,362
     National                                                               403     13.2 %          356       6.0 %          336
                                                                                                                                
     Total full run ROP                                                  20,256      5.6 %       19,189      11.6 %       17,191
                                                                                                                                
Newsprint information:                                                                                                          
     Consumption (in tonnes)                                            202,309      7.6 %      187,971       6.4 %      176,717
                                                                                                                                
     Weighted average price per tonne                                     $ 447      1.8 %        $ 439       2.8 %        $ 427




Demand for advertising continued to improve in 1994.  Advertising revenues
increased for all of the Company's daily newspapers.

Newspaper revenues and expenses in 1993 were boosted by the fourth-quarter-
1992 acquisition of three California daily newspapers.

Because the supply of newsprint exceeded demand, its price generally
declined from 1988 through August 1992.  Since the first quarter of 1994
prices have increased sharply.  The weighted average price of newsprint was
$492 per metric ton in the fourth quarter of 1994.  Based on price
increases announced by suppliers, including an increase effective May 1995,
the weighted average price of newsprint in 1995 will be at least 40% higher
than in 1994.

Depreciation expense for 1992 includes a charge of $5,500,000 to reduce the
book value of certain equipment to estimated net realizable value.

Capital expenditures in 1992 included construction of the new production
facility in Denver.  Capital expenditures in 1995 are expected to be
approximately $20,000,000 and depreciation and amortization is expected to
increase approximately 6%.



BROADCAST TELEVISION - Operating results for the broadcast television
segment, excluding Divested Operations and unusual items, were as follows:



                                                                                                                         
                                                                                                                       
( in thousands )                                                                                                                
                                                                        1994      Change        1993      Change         1992
                                                                                                     
Operating revenues:                                                                                                             
     Local                                                         $    142,491      9.1 % $    130,603       8.7 % $    120,148
     National                                                           122,668      7.1 %      114,558       4.9 %      109,204
     Political                                                           14,291                   1,344                    8,836
     Other                                                                8,734      3.5 %        8,439      (6.6)%        9,037
                                                                                                                                
Total operating revenues                                                288,184     13.0 %      254,944       3.1 %      247,225
                                                                                                                                
Operating expenses:                                                                                                             
     Employee compensation and benefits                                  76,535      9.0 %       70,213       5.1 %       66,814
     Program rights                                                      48,759     (9.1)%       53,621      (7.5)%       57,992
     Other                                                               47,061     13.0 %       41,633       2.0 %       40,815
     Depreciation and amortization                                       21,269      4.2 %       20,406       2.0 %       19,998
                                                                                                                                
Total operating expenses                                                193,624      4.2 %      185,873       0.1 %      185,619
                                                                                                                                
Operating income                                                   $     94,560     36.9 % $     69,071      12.1 % $     61,606
                                                                                                                                
Other Financial and Statistical Data:                                                                                           
                                                                                                                                
Earnings before interest, income taxes,                                                                                         
     depreciation, and amortization ("EBITDA")                     $    115,829     29.5 % $     89,477       9.6 % $     81,604
                                                                                                                                
Percent of operating revenues:                                                                                                  
    Operating income                                                     32.8 %                  27.1 %                   24.9 %
    EBITDA                                                               40.2 %                  35.1 %                   33.0 %
                                                                                                                                
Capital expenditures                                               $     23,532    154.8 % $      9,234      32.9 % $      6,948



Increased demand for advertising time led to increased EBITDA at all the
television stations.

Program rights decreased in 1994 because the Baltimore television station
no longer carried Orioles baseball games.  Program rights decreased in 1993
as several syndicated programs previously aired by the Company's stations
were replaced with less-costly programs.

The Company has entered into 10-year affiliation agreements with the ABC
television network in five of the Company's television markets.  The
agreements with ABC extend existing affiliation agreements in the Detroit
and Cleveland markets, and replaced the NBC affiliation in Baltimore and
Fox affiliations in Phoenix and Tampa.  The Company entered into a 10-year
affiliation agreement with NBC in Kansas City and extended the terms of its
NBC affiliations in Tulsa and West Palm Beach for 10 years.  The increase
in employee costs and other operating expenses is due primarily to the
Company's expanded schedules of local news programming in Kansas City,
Phoenix, and Tampa.

Capital expenditures in 1995 are expected to be approximately $28,000,000.
The increased capital expenditures in 1994 and 1995 is also associated with
more local news programming.  Depreciation and amortization is expected to
increase approximately 25% in 1995.



CABLE TELEVISION - Operating results for the cable television segment were
as follows:



                                                                                                                         
                                                                                                                       
( in thousands, except per subscriber information )                                                                             
                                                                        1994      Change        1993      Change         1992
                                                                                                     
Operating revenues:                                                                                                             
     Basic services                                                $    165,682     (3.5)% $    171,703       5.3 % $    163,069
     Premium programming services                                        49,242      6.1 %       46,401       4.1 %       44,559
     Other monthly service                                               17,422     19.2 %       14,611      12.4 %       13,002
     Advertising                                                         11,367     28.2 %        8,870       5.7 %        8,394
     Installation and miscellaneous                                      11,643     14.1 %       10,207      12.3 %        9,092
                                                                                                                                
Total operating revenues                                                255,356      1.4 %      251,792       5.7 %      238,116
                                                                                                                                
Operating expenses:                                                                                                             
     Employee compensation and benefits                                  41,343      5.4 %       39,237       2.4 %       38,332
     Program costs                                                       61,614     10.9 %       55,548       8.4 %       51,225
     Other                                                               55,264      6.8 %       51,747       9.2 %       47,394
     Depreciation and amortization                                       57,351     (4.5)%       60,027       4.5 %       57,424
                                                                                                                                
Total operating expenses                                                215,572      4.4 %      206,559       6.3 %      194,375
                                                                                                                                
Operating income                                                   $     39,784    (12.0)% $     45,233       3.4 % $     43,741
                                                                                                                                
Other Financial and Statistical Data:                                                                                           
                                                                                                                                
Earnings before interest, income taxes,                                                                                         
     depreciation, and amortization ("EBITDA")                     $     97,135     (7.7)% $    105,260       4.0 % $    101,165
                                                                                                                                
Percent of operating revenues:                                                                                                  
    Operating income                                                     15.6 %                  18.0 %                   18.4 %
    EBITDA                                                               38.0 %                  41.8 %                   42.5 %
                                                                                                                                
Capital expenditures                                               $     41,616    (37.9)% $     67,019      15.0 % $     58,299
                                                                                                                                
Average number of basic subscribers                                       717.7      4.9 %        684.3       4.2 %        656.7
                                                                                                                                
Average monthly revenue per basic subscriber                            $ 29.65     (3.3)%      $ 30.66       1.5 %      $ 30.22
                                                                                                                                
Homes passed at December 31                                             1,170.0      2.0 %      1,146.8       1.6 %      1,128.8
                                                                                                                                
Basic subscribers at December 31                                          739.2      5.4 %        701.0       4.1 %        673.1
                                                                                                                                
Penetration at December 31                                               63.2 %                  61.1 %                   59.6 %



Re-regulation of the cable television industry significantly affected the
Company's cable television operations in 1994 and in 1993.  The effects of
price decreases resulting from re-regulation were partially offset by
growth in subscribers in 1994.  After declining year-over-year for five
straight quarters, EBITDA increased in the fourth quarter of 1994.

Other operating expenses in 1994 includes a $3,000,000 charge for special
rebates to the Company's Sacramento system customers and related legal
costs.  The rebate was awarded by a federal court in connection with
litigation concerning the system's pricing policies in the late 1980s.


Program costs increased in 1994 as a result of the growth in the number of
subscribers.  Program costs as a percent of basic and premium programming
service revenues increased from 24.7% in 1992 to 28.7% in 1994, primarily
due to re-regulation that reduced basic revenue per subscriber.

Capital expenditures are expected to be approximately $50,000,000 in 1995
and depreciation and amortization is expected to decrease approximately 4%.



ENTERTAINMENT - Operating results for the entertainment segment, excluding
unusual items, were as follows:


                                                                                                                         
                                                                                                                       
( in thousands )                                                                                                                
                                                                        1994      Change        1993      Change         1992
                                                                                                           
Operating revenues:                                                                                                             
     Licensing                                                     $     49,236    (10.6)% $     55,083      (3.6)% $     57,136
     Syndication                                                         17,998     (4.3)%       18,814      (1.0)%       19,013
     Film and television production                                       6,239    (42.0)%       10,757      (2.7)%       11,060
     Other                                                                                           87                         
                                                                                                                                
Total operating revenues                                                 73,473    (13.3)%       84,741      (2.8)%       87,209
                                                                                                                                
Operating expenses:                                                                                                             
     Employee compensation and benefits                                  15,084      8.9 %       13,849       1.4 %       13,656
     Artists' royalties                                                  34,668     (5.3)%       36,592      (2.0)%       37,346
     Production costs                                                     3,413    (57.3)%        7,993      (3.3)%        8,267
     Other                                                               25,652     15.8 %       22,151      14.2 %       19,396
     Depreciation and amortization                                        1,739     89.6 %          917       9.7 %          836
                                                                                                                                
Total operating expenses                                                 80,556     (1.2)%       81,502       2.5 %       79,501
                                                                                                                                
Operating income (loss)                                            $    (7,083)            $      3,239     (58.0)% $      7,708
                                                                                                                                
Other Financial and Statistical Data:                                                                                           
                                                                                                                                
Earnings before interest,                                                                                                       
      income taxes, depreciation,                                                                                               
     and amortization ("EBITDA")                                   $    (5,344)            $      4,156     (51.4)% $      8,544
                                                                                                                                
Percent of operating revenues:                                                                                                  
    Operating income (loss)                                              (9.6)%                   3.8 %                    8.8 %
    EBITDA                                                               (7.3)%                   4.9 %                    9.8 %
                                                                                                                                
Capital expenditures                                               $      7,989            $        981             $        297



HGTV is a 24-hour cable television network, launched on December 30, 1994.
The Company expects to invest an additional $40,000,000 in HGTV in the next
three years, including capital expenditures and pre-tax operating losses.
Operating losses for HGTV amounted to $7,700,000 in 1994.

The Company acquired Cinetel Productions in Knoxville, Tennessee, on March
31, 1994.  Cinetel is one of the largest independent producers of programs
for cable television.  Cinetel's results of operations are included in the
Entertainment segment from the date of acquisition.

In 1994 the Company completed the sale of its Garfield and U.S. Acres
copyrights, resulting in the decrease in licensing and syndication
revenues.

Excluding Garfield, domestic licensing revenues increased 7.6% and foreign
licensing revenues were flat in 1994.  In Japan, which accounts for
approximately 70% of foreign licensing revenue and 47% of total licensing
revenue, revenues in local currency decreased 8% in 1994 and 12% in 1993.
The change in the exchange rate for the Japanese yen increased licensing
revenues $1,600,000 in 1994 and $2,700,000 in 1993.

Capital expenditures are expected to be approximately $11,000,000 in 1995.



LIQUIDITY AND CAPITAL RESOURCES

Cash flow from operating activities was $249,000,000 in 1994 compared to
$226,000,000 in 1993.

Cash flow from operating activities and from the sale of copyrights and
investments totaled $296,000,000 in 1994 and was used primarily for capital
expenditures of $95,600,000, acquisitions and investments of $32,900,000,
debt reduction of $138,000,000, and dividend payments of $37,300,000.  The
debt to total capitalization ratio at December 31 was .09 in 1994 and .22
in 1993.

Consolidated capital expenditures are expected to total approximately
$109,000,000 in 1995.  There are no scheduled maturities of long-term debt
in 1995.  The Company expects to finance its capital requirements primarily
through cash flow from operations.



INDEPENDENT AUDITORS' REPORT

To the Board of Directors and Stockholders,
The E.W. Scripps Company:

We have audited the accompanying consolidated balance sheets of The E.W.
Scripps Company and subsidiary companies (Company) as of December 31, 1994
and 1993, and the related consolidated statements of income, stockholders'
equity, and cash flows for each of the three years in the period ended
December 31, 1994.  Our audits also included the financial statement
schedule listed in the Index at Item 14.  These financial statements and
financial statement schedule are the responsibility of the Company's
management.  Our responsibility is to express an opinion on the financial
statements and financial statement schedule based on our audits.

We conducted our audits in accordance with generally accepted auditing
standards.  Those standards require that we plan and perform the audit to
obtain reasonable assurance about whether the financial statements are free
of material misstatement.  An audit includes examining, on a test basis,
evidence supporting the amounts and disclosures in the financial
statements.  An audit also includes assessing the accounting principles
used and significant estimates made by management, as well as evaluating
the overall financial statement presentation.  We believe that our audits
provide a reasonable basis for our opinion.

In our opinion, such consolidated financial statements present fairly, in
all material respects, the financial position of the Company at December
31, 1994 and 1993, and the results of its operations and its cash flows for
each of the three years in the period ended December 31, 1994 in conformity
with generally accepted accounting principles.  Also, in our opinion, such
financial statement schedule, when considered in relation to the basic
consolidated financial statements taken as a whole, presents fairly in all
material respects the information set forth therein.

As discussed in Note 1 to the consolidated financial statements, as of
December 31, 1993 the Company changed its method of accounting for certain
investments to conform with Statement of Financial Accounting Standards No.
115.

As discussed in Note 1 to the consolidated financial statements, in 1992
the Company changed its method of accounting for postretirement benefits
other than pensions to conform with Statement of Financial Accounting
Standards No. 106.






DELOITTE & TOUCHE LLP
Cincinnati, Ohio
January 23, 1995



                                                                                                                     
CONSOLIDATED BALANCE SHEETS                                                                                                 
                                                                                                                   
( in thousands )                                                                                                     
                                                                                                  As of December 31,          
                                                                                               1994                1993       
                                                                                                             
ASSETS                                                                                                               
Current Assets:                                                                                                             
     Cash and cash equivalents                                                         $         16,609     $         18,606
     Accounts and notes receivable (less allowances - 1994, $5,653; 1993, $6,995)               155,917              150,671
     Program rights and production costs                                                         35,073               42,823
     Refundable income taxes                                                                     25,214                     
     Inventories                                                                                 22,201               23,748
     Deferred income taxes                                                                       22,007               18,097
     Miscellaneous                                                                               20,007               19,050
     Total current assets                                                                       297,028              272,995
                                                                                                                            
Investments                                                                                      35,146               79,870
                                                                                                                            
Property, Plant, and Equipment                                                                  713,763              712,726
                                                                                                                            
Goodwill and Other Intangible Assets                                                            616,113              552,989
                                                                                                                            
Other Assets:                                                                                                               
     Program rights and production costs (less current portion)                                  38,779               43,257
     Miscellaneous                                                                               22,131               21,228
     Total other assets                                                                          60,910               64,485
                                                                                                                            
TOTAL ASSETS                                                                           $      1,722,960     $      1,683,065
                                                                                                                            
See notes to consolidated financial statements.                                                                             




                                                                                                                     
CONSOLIDATED BALANCE SHEETS                                                                                                 
                                                                                                                   
( in thousands, except share data )                                                                                  
                                                                                                   As of December 31,          
                                                                                              1994                 1993
                                                                                                             
LIABILITIES AND STOCKHOLDERS' EQUITY                                                                                        
Current Liabilities:                                                                                                        
    Current portion of long-term debt                                                                       $         96,383
    Accounts payable                                                                   $        131,592               79,334
    Customer deposits and unearned revenue                                                       23,846               17,480
    Accrued liabilities:                                                                                                    
        Employee compensation and benefits                                                       32,648               31,599
        Artist and author royalties                                                               8,177               10,985
        Copyright and programming costs                                                           7,522                6,986
        Interest                                                                                  1,999                2,834
        Income taxes                                                                              2,507                7,763
        Miscellaneous                                                                            50,533               41,859
    Total current liabilities                                                                   258,824              295,223
                                                                                                                            
Deferred Income Taxes                                                                           158,868              175,308
                                                                                                                            
Long-Term Debt (less current portion)                                                           110,431              151,535
                                                                                                                            
Other Long-Term Obligations and Minority Interests                                              111,369              201,364
                                                                                                                            
Stockholders' Equity:                                                                                                       
    Preferred stock, $.01 par - authorized:  25,000,000 shares; none outstanding                                            
    Common stock, $.01 par:                                                                                                 
        Class A - authorized:  120,000,000 shares;  issued and                                                              
            outstanding:  1994 -  59,671,242 shares; 1993 - 54,586,495 shares                       597                  546
        Voting - authorized:  30,000,000 shares; issued and                                                                 
            outstanding:  1994 and 1993 -  20,174,833 shares                                        202                  202
    Total                                                                                           799                  748
    Additional paid-in capital                                                                  248,098               97,945
    Retained earnings                                                                           823,204              733,978
    Unrealized gains on securities available for sale                                            12,518               27,381
    Unvested restricted stock awards                                                            (2,036)              (1,009)
    Foreign currency translation adjustment                                                         885                  592
    Total stockholders' equity                                                                1,083,468              859,635
                                                                                                                            
TOTAL LIABILITIES AND STOCKHOLDERS' EQUITY                                             $      1,722,960     $      1,683,065
                                                                                                                            
See notes to consolidated financial statements.                                                                             




                                                                                                                      
CONSOLIDATED STATEMENTS OF INCOME                                                                                            
                                                                                                                    
( in thousands, except per share data )                                                                                      
                                                                                        Years ended December 31,                
                                                                          1994                  1993                1992
                                                                                                             
Operating Revenues:                                                                                                          
    Advertising                                                    $        433,551  $               401,247 $        432,799
    Circulation                                                             116,684                  116,413          123,375
    Other newspaper revenue                                                  52,703                   50,394           52,513
    Total newspapers                                                        602,938                  568,054          608,687
    Broadcasting                                                            288,184                  284,294          277,287
    Cable television                                                        255,356                  251,792          238,116
    Entertainment                                                            73,473                   84,741           87,209
    Other                                                                                              8,126           44,172
    Total operating revenues                                              1,219,951                1,197,007        1,255,471
                                                                                                                             
Operating Expenses:                                                                                                          
    Employee compensation and benefits                                      359,972                  375,846          417,090
    Program rights and production costs                                     121,696                  119,279          119,592
    Newsprint and ink                                                        94,160                   89,062           90,044
    Other operating expenses                                                303,809                  304,141          334,276
    Depreciation                                                             85,883                   88,745           88,330
    Amortization of intangible assets                                        30,384                   32,133           33,599
    Total operating expenses                                                995,904                1,009,206        1,082,931
                                                                                                                             
Operating Income                                                            224,047                  187,801          172,540
                                                                                                                             
Other Credits (Charges):                                                                                                     
    Interest expense                                                       (16,616)                 (27,286)         (34,247)
    Net gains and unusual items                                              11,151                   94,374           74,483
    Miscellaneous, net                                                        (986)                  (2,552)          (3,696)
    Net other credits (charges)                                             (6,451)                   64,536           36,540
                                                                                                                             
Income Before Income Taxes, Minority Interests,                                                                              
    and Cumulative Effect of Accounting Change                              217,596                  252,337          209,080
Provision for Income Taxes                                                   86,925                  106,750           92,585
                                                                                                                             
Income Before Minority Interests and                                                                                         
    Cumulative Effect of Accounting Change                                  130,671                  145,587          116,495
Minority Interests                                                            7,988                   16,901           10,176
                                                                                                                             
Income Before Cumulative Effect of Accounting Change                        122,683                  128,686          106,319
Cumulative Effect of Accounting Change - Adoption of FAS No. 106                                                             
    (net of deferred income tax of $15,533)                                                                          (22,413)
                                                                                                                             
Net Income                                                         $        122,683  $               128,686 $         83,906
                                                                                                                             
Per Share of Common Stock:                                                                                                   
    Income before cumulative effect of accounting change                      $1.61                    $1.72            $1.43
    Cumulative effect of accounting change                                                                             (0.30)
    Net income                                                                $1.61                    $1.72            $1.13

                                                                                                                             
See notes to consolidated financial statements.                                                                              




                                                                                                                      
CONSOLIDATED STATEMENTS OF CASH FLOWS                                                                                        
                                                                                                                    
( in thousands, except share data )                                                                                          
                                                                                        Years ended December 31,          
                                                                          1994                  1993                1992
                                                                                                              
Cash Flows From Operating Activities:                                                                                        
Net income                                                         $        122,683  $               128,686 $         83,906
Adjustments to reconcile net income                                                                                          
     to net cash flows from operating activities:                                                                            
     Depreciation and amortization                                          116,267                  120,878          121,929
     Deferred income taxes                                                    2,743                   37,308           16,873
     Minority interests in income of subsidiary companies                     7,988                   16,901           10,176
     Net gains and unusual items                                            (7,409)                 (91,874)         (77,983)
     Cumulative effect of an accounting change                                                                         22,413
     Changes in certain working capital accounts, net of effects                                                             
          from subsidiary companies purchased and sold                        3,769                    4,168            5,987
     Miscellaneous, net                                                       2,816                    9,485           19,819
Net operating activities                                                    248,857                  225,552          203,120
                                                                                                                             
Cash Flows From Investing Activities:                                                                                        
Additions to property, plant, and equipment                                (95,568)                (103,864)        (145,218)
Purchase of subsidiary companies and investments                           (32,936)                 (41,710)         (19,117)
Sale of subsidiary companies, investments, and copyrights                    47,593                  140,509           36,919
Miscellaneous, net                                                            5,325                    9,690            1,295
Net investing activities                                                   (75,586)                    4,625        (126,121)
                                                                                                                             
Cash Flows From Financing Activities:                                                                                        
Increases in long-term debt                                                                                            50,500
Payments on long-term debt                                                (137,885)                (194,086)        (100,602)
Dividends paid                                                             (33,457)                 (32,847)         (29,841)
Dividends paid to minority interests                                        (3,817)                  (4,189)          (4,490)
Miscellaneous, net                                                            (109)                      575            (690)
Net financing activities                                                  (175,268)                (230,547)         (85,123)
                                                                                                                             
Increase (Decrease) in Cash and Cash Equivalents                            (1,997)                    (370)          (8,124)
                                                                                                                             
Cash and Cash Equivalents:                                                                                                   
Beginning of year                                                            18,606                   18,976           27,100
                                                                                                                             
End of year                                                        $         16,609  $                18,606 $         18,976
                                                                                                                             
Supplemental Cash Flow Disclosures:                                                                                          
Acquisition of remaining minority interest in Scripps Howard                                                                 
      Broadcasting Company in exchange for 4,952,659 shares                                                                  
      of Class A Common stock                                      $        146,724                                          
Interest paid, excluding amounts capitalized                                 17,117  $                33,012 $         36,129
Income taxes paid                                                           143,455                   68,008           60,409
Increase in program rights and related liabilities                           30,685                   51,614           48,251
Received in the sale of The Pittsburgh Press:                                                                                
     Net tangible assets of The Monterey County Herald                                                                 20,375
     Pittsburgh Post-Gazette preferred stock                                                                           14,000
                                                                                                                             
See notes to consolidated financial statements.                                                                              




                                                                                                                          
CONSOLIDATED STATEMENTS OF STOCKHOLDERS' EQUITY                                                                                  
                                                                                                                        
( in thousands, except share data )                                                                                              
                                                                                            Unrealized                           
                                                                                             Gains on     Unvested     Foreign   
                                                                   Additional               Securities   Restricted    Currency  
                                                         Common      Paid-in     Retained    Available     Stock     Translation 
                                                         Stock       Capital     Earnings    for Sale      Awards     Adjustment 
                                                                                                           
As of December 31, 1991                               $      746 $     92,351 $   584,074              $     (851) $         274 
Net income                                                                         83,906                                        
Dividends:  declared and paid - $.40 per share                                   (29,841)                                        
Class A Common shares issued pursuant to                                                                                         
    compensation plans, net:                                                                                                     
    86,164 shares issued, 3,500 shares forfeited                        2,015                                (373)               
Amortization of restricted stock awards                                                                        708               
Foreign currency translation adjustment                                                                                       95 
                                                                                                                                 
As of December 31, 1992                                      746       94,366     638,139                    (516)           369 
Net income                                                                        128,686                                        
Dividends:  declared and paid - $.44 per share                                   (32,847)                                        
Class A Common shares issued pursuant to                                                                                         
    compensation plans, net:                                                                                                     
    165,775 shares issued, 4,270 shares forfeited,                                                                               
    and 17,071 shares  repurchased                             2        3,054                                (817)               
Tax benefits on compensation plans                                        525                                                    
Amortization of restricted stock awards                                                                        324               
Foreign currency translation adjustment                                                                                      223 
Adoption of FAS No. 115, net of                                                                                                  
    deferred income tax of $14,744                                                        $     27,381                           
                                                                                                                                 
As of December 31, 1993                                      748       97,945     733,978       27,381     (1,009)           592 
Net income                                                                        122,683                                        
Dividends:  declared and paid - $.44 per share                                   (33,457)                                        
Acquisition of minority interest in Scripps Howard                                                                               
    Broadcasting Company in exchange for                                                                                         
    4,952,659 shares of Class A Common stock                  49      146,675                                                    
Class A Common shares issued pursuant to                                                                                         
    compensation plans:                                                                                                          
    140,025 shares issued,  2,810 shares forfeited,                                                                              
    and 5,127 shares repurchased                               2        3,226                              (1,527)               
Tax benefits on compensation plans                                        252                                                    
Amortization of restricted stock awards                                                                        500               
Foreign currency translation adjustment                                                                                      293 
Increase (decrease) in unrealized gains                                                                                          
    on securities available for sale, net                                                                                        
    of deferred income tax of $7,992                                                          (14,863)                           
                                                                                                                                 
As of December 31, 1994                               $      799 $    248,098 $   823,204 $     12,518 $   (2,036) $         885 
                                                                                                                                 
See notes to consolidated financial statements.                                                                                  




NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

1.SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

Consolidation - The consolidated financial statements include the accounts
of The E.W. Scripps Company and its majority-owned subsidiary companies
("Company").

Program Rights and Production Costs - Program rights are recorded at the
time such programs become available for broadcast. Amortization is computed
using the straight-line method based on the license period or based on
usage, whichever yields the greater accumulated amortization for each
program.  The liability for program rights is not discounted for imputed
interest.

Production costs represent costs incurred in the production of programming
for distribution.  Amortization of capitalized costs is based on the
percentage of current period revenues to anticipated total revenues for
each program.

Program and production costs are stated at the lower of unamortized cost or
fair value.  The portion of the unamortized balance expected to be
amortized within one year is classified as a current asset.

Estimated fair values (which are based on current rates available to the
Company for debt of the same remaining maturity) and the carrying amounts
of the Company's program rights liabilities were as follows:


                                                                                                                     
                                                                                                                   
( in thousands )                                                                                                            
                                                                                              1994                 1993
                                                                                                                
Liabilities for programs available for broadcast:                                                                           
     Carrying amount                                                                   $         48,300     $         64,300
     Fair value                                                                                  42,800               58,700



Goodwill and Other Intangible Assets - Goodwill and other intangible assets
are stated at the lower of unamortized cost or fair value.  Fair value is
estimated based upon estimated future net cash flows.  An impairment loss
is recognized when the unamortized cost of the asset exceeds the
undiscounted estimated future net cash flows.  Goodwill represents the cost
of acquisitions in excess of tangible assets and identifiable intangible
assets received.  Cable television franchises are amortized generally over
the remaining terms of acquired cable systems' franchise agreements and non-
competition agreements over the terms of the agreements.  Goodwill acquired
after October 1970, customer lists, and other intangible assets are
amortized over periods of up to 40 years.  Goodwill acquired before
November 1970 ($6,600,000) is not amortized.

Property, Plant, and Equipment - Depreciation is computed using the
straight-line method over estimated useful lives.  Interest costs related
to major capital projects are capitalized and classified as property,
plant, and equipment.

Income Taxes - Deferred income taxes are provided for temporary differences
between the tax basis and reported amounts of assets and liabilities that
will result in taxable or deductible amounts in future years.  The
Company's temporary differences primarily result from accelerated
depreciation and amortization for tax purposes and accrued expenses not
deductible for tax purposes until paid.  Also, the Company received a tax
certificate from the Federal Communications Commission upon the sale of the
Memphis television and radio stations, enabling the Company to defer
payment of income taxes on the $60,500,000 tax-basis gain for a minimum of
two years.

Investments - The Company adopted Statement of Financial Accounting
Standards ("FAS") No. 115 - Accounting for Certain Investments in Debt and
Equity Securities on December 31, 1993.

Investments in 20%- to 50%-owned companies and in all joint ventures are
accounted for under the equity method.  Investments in other debt and
equity securities are classified as available for sale and are carried at
fair value.  Fair value is determined by reference to quoted market prices
for those or similar securities.  Unrealized gains or losses on those
securities are recognized as a separate component of stockholders' equity.
The cost of securities sold is determined by specific identification.


Newspaper Joint Operating Agencies - The Company is currently a party to
newspaper joint operating agencies ("JOAs") in five markets.  A JOA
combines all but the editorial operations of two competing newspapers in a
market.  In each JOA the managing party distributes a portion of JOA
profits to the other party.  The Company manages the JOA in Evansville.
The JOAs in Albuquerque, Birmingham, Cincinnati, and El Paso are managed by
the other parties to the JOAs.  The Company managed the JOA in Pittsburgh
prior to the sale of The Pittsburgh Press.

The Company includes the full amount of Company-managed JOA assets and
liabilities, and revenues earned and expenses incurred in the operation of
the JOA, in the consolidated financial statements.  Distributions of JOA
operating profits to the non-managing party are included in other operating
expenses in the Consolidated Statements of Income.

For JOAs managed by the other party, the Company includes distributions of
JOA operating profits in operating revenues in the Consolidated Statements
of Income.  The Company does not include any assets or liabilities of JOAs
managed by other parties in its Consolidated Balance Sheets as the Company
has no residual interest in the net assets of the JOAs.

Inventories - Inventories are stated at the lower of cost or market.  The
cost of newsprint included in inventory is computed using the last in,
first out ("LIFO") method.  At December 31 newsprint inventories were
approximately 58% of total inventories in 1994 and 25% in 1993.  The cost
of other inventories is computed using the first in, first out ("FIFO")
method.  Inventories would have been $1,200,000 and $200,000 higher at
December 31, 1994 and 1993 if FIFO (which approximates current cost) had
been used to compute the cost of newsprint.

Postemployment Benefits - The Company adopted FAS No. 106 - Employers'
Accounting for Postretirement Benefits Other Than Pensions in 1992.
Postretirement benefits are recognized during the years that employees
render service.  Other postemployment benefits, such as disability-related
benefits and severance, are recognized when the benefits become payable.

Self Insurance - The Company is primarily self-insured for employee health,
workers' compensation, and general liability insurance.  Self-insurance
liabilities are estimated based upon claims filed and estimated claims
incurred but not reported.  The self-insurance liabilities are not
discounted.

Cash and Cash Equivalents - Cash and cash equivalents represent cash on
hand, bank deposits, and highly liquid debt instruments with an original
maturity of up to three months.  Cash equivalents are stated at cost plus
accrued interest, which approximates fair value.

Net Income Per Share - Net income per share computations are based upon the
weighted average common shares outstanding.  Common stock equivalents in
the form of stock options are excluded from the computations as they have
no material effect on the per share amounts.  Weighted average shares
outstanding were as follows:


                                                                                                                      
                                                                                                                    
( in thousands )                                                                                                             
                                                                          1994                  1993                1992
                                                                                                              
Weighted average shares outstanding                                          76,246                   74,650           74,602



Reclassifications - For comparison purposes certain 1993 and 1992 items
have been reclassified to conform with 1994 classifications.



2.ACQUISITIONS AND DIVESTITURES

A.Acquisitions
  
  1994 - The Company acquired the remaining 13.9% minority interest in
  Scripps Howard Broadcasting Company in exchange for 4,952,659 shares of
  Class A Common stock.  The Company acquired Cinetel Productions (an
  independent producer of programs for cable television).  The Company
  also purchased a cable television system.
  
  1993 - The Company acquired the remaining 2.7% minority interest in the
  Knoxville News-Sentinel for $2,800,000.  The Company purchased 5.7% of
  the outstanding shares of Scripps Howard Broadcasting Company for
  $28,900,000.  The Company also purchased a cable television system.
  
  1992 - The Company purchased three daily newspapers in California
  (including The Herald in connection with the sale of The Pittsburgh
  Press - see Note 2B) and several cable television systems.
  
  The following table presents additional information about the
  acquisitions:
  




                                                                                                                          
                                                                                                                        
   ( in thousands )                                                                                                              
                                                                                            1994          1993          1992
                                                                                                                   
   Goodwill and other intangible assets acquired                                        $    108,923  $     19,647  $       8,001
   Other assets acquired                                                                      14,748            90          9,167
   Reduction in minority interests                                                            45,958        12,287               
   Previous interest in acquired newspaper                                                                                (3,936)
   Class A Common stock issued                                                             (146,724)                             
   Liabilities assumed and notes issued                                                        (899)                        (722)
                                                                                                                                
   Cash paid                                                                                  22,006        32,024         12,510
   Net assets of The Herald:                                                                                                     
        Tangible assets                                                                                                    21,602
        Liabilities assumed                                                                                               (1,227)
                                                                                                                                
   Total acquisitions                                                                   $     22,006  $     32,024  $      32,885



  The acquisitions have been accounted for as purchases.  The acquired
  operations have been included in the Consolidated Statements of Income
  from the dates of acquisition.  Pro forma results are not presented
  because the combined results of operations would not be significantly
  different from the reported amounts.

  
B.Divestitures
  
  The Company divested the following operations:
  
  1993 - Book publishing; newspapers in Tulare, California, and San Juan;
  Memphis television station; radio stations.
  
  1992 - The Pittsburgh Press; TV Data; certain other investments.
  
  The following table presents additional information about the
  divestitures:
  

                                                                                                                          
                                                                                                                        
   ( in thousands, except per share data )                                                                                       
                                                                                                          1993          1992
                                                                                                                     
   Cash received                                                                                      $    140,509  $      36,919
   Notes and preferred stock                                                                                               14,150
   Net assets of The Herald:                                                                                                     
        Tangible assets                                                                                                    21,602
        Liabilities assumed                                                                                               (1,227)
                                                                                                                                
   Total proceeds                                                                                          140,509         71,444
   Net assets (liabilities) disposed                                                                        48,635        (6,539)
                                                                                                                                
   Net gains recognized (before minority                                                                                         
        interests and income taxes)                                                                   $     91,874  $      77,983
                                                                                                                                
   Net gains recognized (after minority                                                                                          
        interests and income taxes)                                                                   $     46,800  $      45,600
                                                                                                                                
   Net gains recognized per share (after minority                                                                                
        interests and income taxes)                                                                          $ .63          $ .61



  Included in net assets (liabilities) disposed in 1992 are pension and
  other postretirement benefit obligations totaling $36,500,000.
  
  Included in the consolidated financial statements are the following
  results of divested operations (excluding gains on sales):
  

                                                                                                                          
                                                                                                                        
   ( in thousands )                                                                                                              
                                                                                                          1993          1992
                                                                                                                    
   Operating revenues                                                                                 $     53,600  $     174,200
   Operating income (loss)                                                                                   7,600       (14,600)
    



3.UNUSUAL CREDITS AND CHARGES
  
1994 - The Company sold its worldwide Garfield and U.S. Acres copyrights.
The sale resulted in a pre-tax gain of $31,600,000, $17,400,000 after tax,
$.23 per share.

The Company's three television stations that had been Fox affiliates
changed their network affiliation.  In connection with the change certain
program rights owned by those stations will be sold at an estimated loss of
$7,900,000.  Two of the stations are constructing new buildings to
accommodate expanded local news staffs, and currently owned real estate
will be sold at an estimated loss of $2,800,000.  These estimated losses
were recorded in 1994, reducing net income $6,600,000, $.09 per share.

The Company made a special contribution of 589,165 shares of Turner
Broadcasting Class B common stock to a charitable foundation.  The
contribution reduced pre-tax income by $8,000,000 and net income by
$4,500,000, $.06 per share.

Management changed its estimate of the tax liability for prior years as a
result of an audit by the Internal Revenue Service ("IRS").  The adjustment
increased net income by $4,500,000, $.06 per share (see Note 4).

The Company accrued an estimate of the ultimate costs of certain lawsuits
associated with divested operations.  The accrual reduced net income by
$5,800,000, $.07 per share.

1993 - Operating results include net pre-tax gains of $91,900,000,
$46,800,000 after-tax, $.63 per share (see Note 2).

Management changed the estimate of the additional amount of copyright fees
the Company would owe when a dispute between the television industry and
the American Society of Composers, Authors and Publishers ("ASCAP") was
resolved.  The adjustment increased operating income $4,300,000 and net
income $2,300,000, $.03 per share.

The Company realized a $1,100,000 gain on sale of certain publishing
equipment and received a $2,500,000 fee in connection with the sale of the
Ogden, Utah, Standard Examiner.  Net income increased $2,300,000, $.03 per
share.

The Company recorded a $6,300,000 restructuring charge.  The charge reduced
net income $3,600,000, $.05 per share.

Management changed its estimate of the tax liability for prior years (see
Note 4).  The adjustment increased net income $5,400,000, $.07 per share.
The federal income tax rate was increased to 35%.  The effect on the
Company's deferred tax liabilities reduced net income $3,700,000, $.05 per
share.

1992 - Operating results include pre-tax gains of $78,000,000, $45,600,000
after-tax, $.61 per share (see Note 2).

The Pittsburgh Press was not published after May 17 due to a strike.
Reported 1992 results include operating losses of $32,700,000 and net
losses of $20,200,000, $.27 per share, during the strike period.

The Company reduced the carrying value of certain property and investments
to estimated realizable value.  The resultant $3,500,000 charge reduced net
income $2,300,000, $.03 per share.



4.INCOME TAXES
  
The IRS is currently examining the Company's consolidated income tax
returns for the years 1985 through 1990.

In 1993 management changed its estimate of the tax basis and lives of
certain intangible assets.  The resulting change in the estimated tax
liability for prior years increased net income $5,400,000, $.07 per share.
In 1994 the IRS proposed adjustments related to those intangible assets.
Based upon the proposed adjustments management again changed its estimate
of the tax liabilities for prior years, increasing net income in 1994
$4,500,000, $.06 per share.

Management believes that adequate provision for income taxes has been made
for all open years.

The approximate effects of the temporary differences giving rise to the
Company's deferred income tax liabilities (assets) are as follows:


                                                                                                                     
                                                                                                                   
( in thousands )                                                                                                            
                                                                                              1994                 1993
                                                                                                               
Accelerated depreciation and amortization                                              $        153,857     $        161,830
Deferred gain on sale of Memphis television and radio stations                                   23,599               23,126
Investments                                                                                       4,927               12,900
Accrued expenses not deductible until paid                                                     (27,745)             (20,625)
Deferred compensation and retiree benefits                                                     (12,470)             (10,380)
Other temporary differences, net                                                                  4,116                (260)
                                                                                                                            
Total                                                                                           146,284              166,591
State net operating loss carryforwards                                                         (16,871)             (14,774)
Foreign tax credits and other carryforwards                                                                          (1,371)
Valuation allowance for state deferred tax assets and foreign tax credits                         7,448                6,765
                                                                                                                            
Net deferred tax liability                                                             $        136,861     $        157,211



The Company's state net operating loss carryforwards expire from 2000
through 2019.


The provision for income taxes consists of the following:


                                                                                                                      
                                                                                                                    
( in thousands )                                                                                                             
                                                                          1994                  1993                1992
                                                                                                              
Current:                                                                                                                     
     Federal                                                       $         64,699  $                55,295 $         62,401
     State and local                                                         14,819                    9,877            9,294
     Foreign                                                                  4,412                    3,745            4,017
                                                                                                                             
Total current                                                                83,930                   68,917           75,712
                                                                                                                             
Deferred:                                                                                                                    
     Federal                                                                (8,269)                   47,672           13,384
     Other                                                                    3,020                    4,380            3,489
                                                                                                                             
Total deferred                                                              (5,249)                   52,052           16,873
                                                                                                                             
Total income taxes                                                           78,681                  120,969           92,585
Income taxes allocated to stockholders' equity                                8,244                 (14,219)                 
                                                                                                                             
Provision for income taxes                                         $         86,925  $               106,750 $         92,585



The difference between the statutory rate for federal income tax
and the effective income tax rate is summarized as follows:
        


                                                                                                                     
                                                                                                                             
                                                                          1994                  1993                1992
                                                                                                                    
Statutory rate                                                               35.0 %                   35.0 %            34.0 %
Effect of:                                                                                                                   
     State and local income taxes                                               4.5                      3.6              4.0
     Amortization of goodwill                                                   2.0                      1.4              4.3
     Increase in tax rate to 35% on deferred tax liabilities                                             1.4                 
     Change in estimated tax basis and lives of certain assets                (2.1)                    (1.5)                 
     Difference between foreign and U.S. tax rates,                                                                          
         including foreign tax credits                                          0.3                      0.3              0.7
     Miscellaneous                                                              0.2                      2.1              1.3
                                                                                                                             
Effective income tax rate                                                    39.9 %                   42.3 %            44.3 %




5.LONG-TERM DEBT
  
Long-term debt consisted of the following at December 31:


                                                                                                                     
                                                                                                                   
( in thousands )                                                                                                            
                                                                                              1994                 1993
                                                                                                               
Variable Rate Credit Facilities                                                                             $         88,000
7.375% notes, due in 1998                                                              $         61,161               99,264
9.0% notes, due in 1996                                                                          47,000               50,000
8.5% notes, payable through 1994                                                                                       8,334
Other notes                                                                                       2,270                2,320
                                                                                                                            
Total long-term debt                                                                            110,431              247,918
Current portion of long-term debt                                                                                     96,383
                                                                                                                            
Long-term debt (less current portion)                                                  $        110,431     $        151,535
                                                                                                                            
                                                                                                                            
Fair value of long-term debt *                                                         $        109,600     $        260,900
                                                                                                                            

Weighted average interest rate on Variable Rate                                                                             
     Credit Facilities at December 31                                                                                   3.4%
                                                                                                                            
    *  Fair value is estimated based on current rates available to the Company for                                          
       debt of the same remaining maturity.



The Company has a Competitive Advance/Revolving Credit Agreement which
expires in September 1995 and permits maximum borrowings up to $50,000,000,
and additional lines of credit totaling $20,000,000 which expire at various
dates through June 1995 (collectively "Variable Rate Credit Facilities").
Maximum borrowings under the Variable Rate Credit Facilities are changed as
the Company's anticipated needs change and are not indicative of the
Company's short-term borrowing capacity.  The Variable Rate Credit
Facilities may be extended upon mutual agreement.

Certain long-term debt agreements contain maintenance requirements on net
worth and coverage of interest expense and restrictions on dividends and
incurrence of additional indebtedness.

Interest costs capitalized were as follows:


                                                                                                                      
                                                                                                                    
( in thousands )                                                                                                             
                                                                          1994                  1993                1992
                                                                                                                   
Capitalized interest costs                                         $              0  $                   100 $          4,500





6.INVESTMENTS
  
Investments consisted of the following at December 31:


                                                                                                                     
                                                                                                                   
( in thousands, except share data )                                                                                         
                                                                                              1994                 1993
                                                                                                                
Securities available for sale:                                                                                              
     Turner Broadcasting Class C preferred stock                                                                            
          (convertible into 1,309,092 shares of Class B common stock)                  $         21,436     $         35,345
     Pittsburgh Post-Gazette preferred stock,                                                                               
          $25 million face value, 8% cumulative dividend                                                              14,000
     Turner Broadcasting Class B common stock (589,165 shares)                                                        15,907
     Other                                                                                        2,456                4,043
                                                                                                                            
Total securities available for sale                                                              23,892               69,295
Investments accounted for under the equity method                                                11,254               10,575
                                                                                                                            
Total investments                                                                      $         35,146     $         79,870
                                                                                                                            
Unrealized gains on securities available for sale                                      $         19,270     $         42,125



There were no unrealized losses in either year.



7.PROPERTY, PLANT, AND EQUIPMENT AND INTANGIBLE ASSETS
  
Property, plant, and equipment consisted of the following at December 31:


                                                                                                                     
                                                                                                                   
( in thousands )                                                                                                            
                                                                                              1994                 1993
                                                                                                             
Land and improvements                                                                  $         44,372     $         45,199
Buildings and improvements                                                                      185,999              184,708
Equipment                                                                                     1,032,770              972,674
                                                                                                                            
Total                                                                                         1,263,141            1,202,581
Accumulated depreciation                                                                        549,378              489,855
                                                                                                                            

Net property, plant, and equipment                                                     $        713,763     $        712,726



Goodwill and other intangible assets consisted of the following at December 31:




( in thousands )                                                                                                            
                                                                                              1994                 1993
                                                                                                               
Goodwill                                                                               $        472,207     $        387,868
Cable television franchise costs                                                                167,467              167,378
Customer lists                                                                                  135,053              133,427
Licenses and copyrights                                                                          28,221               28,221
Non-competition agreements                                                                       24,489               32,089
Other                                                                                            39,300               31,870
                                                                                                                            
Total                                                                                           866,737              780,853
Accumulated amortization                                                                        250,624              227,864
                                                                                                                            
Net goodwill and other intangible assets                                               $        616,113     $        552,989



8.EMPLOYEE BENEFIT PLANS
  
The Company sponsors defined benefit plans covering substantially all non-
union employees.  Benefits are generally based on the employees'
compensation and years of service.  Funding is based on the requirements of
the plans and applicable federal laws.

The Company also sponsors defined contribution plans covering substantially
all non-union employees.  The Company matches a portion of employees'
voluntary contributions to these plans.

Union-represented employees are covered by retirement plans jointly
administered by subsidiaries of the Company and the unions or by union-
administered, multi-employer plans.  Funding is based upon negotiated
agreements.


Retirement plans expense consisted of the following:



                                                                                                                      
                                                                                                                    
( in thousands )                                                                                                             
                                                                          1994                  1993                1992
                                                                                                               
Service cost                                                       $          9,413  $                 8,434 $          8,282
Interest cost                                                                11,830                   13,395           14,266
Actual return on plan assets                                                  1,617                 (13,420)         (13,374)
Net amortization and deferral                                              (14,932)                  (2,662)          (4,780)
                                                                                                                             
Defined benefit plans                                                         7,928                    5,747            4,394
Multi-employer plans                                                          1,028                    1,044            1,664
Defined contribution plans                                                    4,002                    3,943            4,100
                                                                                                                             
Total                                                                        12,958                   10,734           10,158
Curtailment losses (gains) included in gain                                                                                  
     on the sales of subsidiary companies                                                                253          (3,632)
                                                                                                                             
Total retirement plans expense                                     $         12,958  $                10,987 $          6,526



Assumptions used in the accounting for the defined benefit plans
were as follows:




                                                                          1994                  1993                1992
                                                                                                                
Discount rate as of December 31                                                8.5%                     7.0%             8.0%
Expected long-term rate of return on plan assets                               9.5%                     8.0%             9.0%
Rate of increase in compensation levels                                        5.0%                     3.5%             4.5%



The funded status of the defined benefit plans at December 31 was
as follows:


                       
( in thousands )                                                                                                      
                                                                                                1994                1993
                                                                                                              
Actuarial present value of vested benefits                                           $             (106,416) $      (136,719)
                                                                                                                             
Actuarial present value of accumulated benefits                                      $             (113,930) $      (146,178)
                                                                                                                             
Actuarial present value of projected benefits                                        $             (164,333) $      (180,843)
Plan assets at fair value                                                                            157,694          172,688
                                                                                                                             
Projected benefits in excess of plan assets                                                          (6,639)          (8,155)
Unrecognized net loss                                                                                  3,464           11,025
Unrecognized prior service cost                                                                        9,492            9,836
Unrecognized net asset at the date FAS No. 87 was                                                                            
     adopted, net of amortization                                                                   (10,669)         (12,116)
                                                                                                                             
Net pension asset (liability) recognized in the balance sheet                        $               (4,352) $            590



Plan assets consist of marketable equity and fixed-income
securities.



The Company has unfunded health and life insurance benefit plans that are
provided to certain retired employees.  The combined number of 1) active
employees eligible for such benefits and 2) retired employees receiving
such benefits is approximately 5% of the Company's current workforce.  The
actuarial present value of the projected benefit obligation at December 31
was $6,900,000 in 1994 and $6,300,000 in 1993.  The cost of the plan was:
1994, $500,000; 1993, $600,000; and 1992,  $600,000 (excluding $3,200,000
related to divested operations).



9.SEGMENT INFORMATION

Previously reported 1993 and 1992 segment information has been restated to
conform with 1994 segment classifications.  The Entertainment segment
includes United Media licensing and syndication (previously included in the
Publishing segment), Scripps Howard Productions (a producer of television
programming), The Home & Garden Television Network (a 24-hour cable
television channel that was launched on December 30, 1994), and the
Company's equity interest in The Food Network and SportSouth cable
television networks (previously reported in Miscellaneous, net).  On March
31, 1994 the Company completed the acquisition of Cinetel Productions (an
independent producer of programs for cable television).  Cinetel's
operating results from the date of acquisition are included in the
Entertainment segment.

The Other segment includes book publishing operations which were sold in
1993 and TV Data which was sold in 1992.

Broadcasting operating income in 1994 was reduced by $7,900,000 as a result
of the program rights write-down and was increased in 1993 by $4,300,000 as
a result of the change in estimate of the additional amount of copyright
fees owed ASCAP (see Note 3).


Financial information relating to the Company's business segments is as
follows:


                                                                                                                      
                                                                                                                    
( in thousands )                                                                                                             
                                                                          1994                  1993                1992
                                                                                                           
OPERATING REVENUES                                                                                                           
Newspapers                                                         $        602,938  $               568,054 $        608,687
Broadcasting                                                                288,184                  284,294          277,287
Cable television                                                            255,356                  251,792          238,116
Entertainment                                                                73,473                   84,741           87,209
Other                                                                                                  8,126           44,172
Total operating revenues                                           $      1,219,951  $             1,197,007 $      1,255,471
                                                                                                                             
OPERATING INCOME                                                                                                             
Newspapers                                                         $        119,539  $                75,389 $         60,234
Broadcasting                                                                 86,645                   81,958           69,932
Cable television                                                             39,784                   45,233           43,741
Entertainment                                                               (7,083)                  (1,561)            8,151
Other                                                                                                  (201)            5,100
Corporate                                                                  (14,838)                 (13,017)         (14,618)
Total operating income                                             $        224,047  $               187,801 $        172,540
                                                                                                                             
DEPRECIATION                                                                                                                 
Newspapers                                                         $         28,399  $                30,070 $         31,879
Broadcasting                                                                  9,323                    9,470            9,174
Cable television                                                             45,843                   47,656           44,025
Entertainment                                                                 1,667                      899              826
Other                                                                                                     25              733
Corporate                                                                       651                      625            1,693
Total depreciation                                                 $         85,883  $                88,745 $         88,330
                                                                                                                             
AMORTIZATION OF INTANGIBLE ASSETS                                                                                            
Newspapers                                                         $          6,858  $                 6,902 $          6,636
Broadcasting                                                                 11,946                   12,212           12,142
Cable television                                                             11,508                   12,371           13,399
Entertainment                                                                    72                       18               10
Other                                                                                                    630            1,412
Total amortization of intangible assets                            $         30,384  $                32,133 $         33,599
                                                                                                                             
ASSETS                                                                                                                       
Newspapers                                                         $        621,008  $               667,167 $        705,112
Broadcasting                                                                517,982                  465,622          492,373
Cable television                                                            430,610                  425,168          414,518
Entertainment                                                                84,816                   82,538           39,037
Other                                                                                                                  25,393
Corporate                                                                    68,544                   42,570           28,512
Total assets                                                       $      1,722,960  $             1,683,065 $      1,704,945
                                                                                                                             
CAPITAL EXPENDITURES                                                                                                         
Newspapers                                                         $         21,226  $                24,523 $         75,648
Broadcasting                                                                 23,532                    9,733            8,129
Cable television                                                             41,616                   67,019           58,299
Entertainment                                                                 7,989                      981              297
Other                                                                                                                     150
Corporate                                                                     1,205                    1,608            2,695
Total capital expenditures                                         $         95,568  $               103,864 $        145,218



Corporate assets are primarily cash, investments, and refundable and
deferred income taxes.


10.    COMMITMENTS AND CONTINGENCIES
  
The Company accrued an estimate of the ultimate costs of certain lawsuits
associated with divested operations (see Note 3).  The Company is also
involved in other litigation arising in the ordinary course of business,
none of which is expected to result in material loss.

The Company is committed to purchase approximately $118,000,000 of program
rights that are not currently available for broadcast, including programs
not yet produced.  If such programs are not produced the Company's
commitment would expire without obligation.

The Company is diversified geographically and has a diverse customer base.
The Company grants credit to substantially all of its customers.
Management believes bad debt losses resulting from default by a single
customer, or defaults by customers in any depressed region or business
sector, would not have a material effect on the Company's financial
position.

Minimum payments on non-cancelable leases at December 31, 1994 were as
follows:


                                                                                                                     

( in thousands )                                                                                                            

                                                                                                         

1995                                                                                                      $         10,800
1996                                                                                                                 9,000
1997                                                                                                                 8,000
1998                                                                                                                 7,900
1999                                                                                                                 8,000
Later years                                                                                                         42,900
                                                                                                                            
Total                                                                                                     $         86,600



Rental expense for cancelable and non-cancelable leases was as follows:


                                                                                                                      
                                                                                                                    
( in thousands )                                                                                                             
                                                                          1994                  1993                1992
                                                                                                              
Rental expense, net of sublease income                             $         15,500  $                14,000 $         15,800



11.    CAPITAL STOCK AND INCENTIVE PLANS
  
The capital structure of the Company includes Common Voting stock and Class
A Common stock.  The articles of the Company provide that the holders of
Class A Common stock, who are not entitled to vote on any other matters
except as required by Delaware law, are entitled to elect the greater of
three or one-third of the directors of the Company.

The 1987 Long-Term Incentive Plan ("1987 Plan") provides for the awarding
of stock options, stock appreciation rights, performance units, and Class A
Common stock to key employees.  The number of shares authorized for
issuance under the 1987 Plan is 3,250,000.

Stock options may be awarded to purchase Class A Common stock at not less
than 100% of the fair market value on the date the option is granted.
Stock options will vest over an incentive period, conditioned upon the
individual's employment through that period.  The plan expires on December
9, 1997, except for options then outstanding.


Information related to stock options is as follows:


                                                                                                                      
                                                                                                                    
                                                                                               Number               Price
                                                                                             of Shares            per Share
                                                                                                            
Outstanding at December 31, 1991                                                                   1,027,300      $ 16 - 24
Granted in 1992                                                                                      282,300        24 - 27
Exercised in 1992                                                                                    (4,050)             18
Forfeited in 1992                                                                                   (59,000)        20 - 27
                                                                                                                      
Outstanding at December 31, 1992                                                                   1,246,550        16 - 27
Granted in 1993                                                                                      667,500        24 - 34
Exercised in 1993                                                                                  (133,775)        16 - 24
Forfeited in 1993                                                                                   (40,775)        18 - 27
                                                                                                                      
Outstanding at December 31, 1993                                                                   1,739,500        16 - 34
Granted in 1994                                                                                      493,500        27 - 30
Exercised in 1994                                                                                   (87,025)        18 - 26
Forfeited in 1994                                                                                   (20,000)        18 - 26
                                                                                                                      
Outstanding at December 31, 1994                                                                   2,125,975      $ 16 - 34
                                                                                                                      
Exercisable at December 31, 1994                                                                   1,461,975      $ 16 - 34



Awards of Class A Common stock will vest over an incentive period,
conditioned upon the individual's employment throughout that period.
During the vesting period shares issued are non-transferable, but the
shares are entitled to all the rights of an outstanding share.  Upon
vesting, when the stock awards become taxable to the employees, additional
awards of cash may also be made.

Information related to awards of Class A Common stock is as follows:


                                                                                                                      
                                                                                                                    
( in thousands, except share data )                                                                                   
      
                                                                    1994                  1993                1992
                                                                                                              
Shares of Class A Common stock:                                                                                               
     Awarded                                                                 53,000                   32,000           16,750
     Forfeited                                                                2,810                    4,270            3,500
Compensation expense recognized                                    $            500  $                   300 $            700





12.    SUMMARIZED QUARTERLY FINANCIAL INFORMATION (Unaudited)
  
Summarized financial information is as follows:



                                                                                                                         
                                                                                                                       
( in thousands, except per share data )                                                                                         
                                                                    1st          2nd           3rd          4th           
1994                                                              Quarter      Quarter       Quarter      Quarter       Total
                                                                                                          
Operating revenues:                                                                                                             
   Newspapers                                                 $    142,037 $     151,765 $    147,145 $    161,991 $     602,938
   Broadcasting                                                     60,353        73,892       68,200       85,739       288,184
   Cable television                                                 62,385        63,266       63,944       65,761       255,356
   Entertainment                                                    20,978        18,676       16,689       17,130        73,473
                                                                                                                                
   Total operating revenues                                        285,753       307,599      295,978      330,621     1,219,951
                                                                                                                                
Operating expenses:                                                                                                             
   Employee compensation and benefits                               88,123        90,182       87,550       94,117       359,972
   Program rights and production costs                              27,224        28,957       28,047       37,468       121,696
   Newsprint and ink                                                20,657        22,131       23,586       27,786        94,160
   Other operating expenses                                         68,622        72,427       74,676       88,084       303,809
   Depreciation and amortization                                    29,025        30,660       28,313       28,269       116,267
                                                                                                                                
   Total operating expenses                                        233,651       244,357      242,172      275,724       995,904
                                                                                                                                
Operating income                                                    52,102        63,242       53,806       54,897       224,047
Interest expense                                                   (4,659)       (4,613)      (3,919)      (3,425)      (16,616)
Net gains and unusual items                                                       31,621        (734)     (19,736)        11,151
Miscellaneous, net                                                     122         (374)          539      (1,273)         (986)
Income taxes                                                      (20,352)      (39,174)     (21,358)      (6,041)      (86,925)
Minority interests                                                 (2,116)       (2,878)      (2,229)        (765)       (7,988)
                                                                                                                                
Net income                                                    $     25,097 $      47,824 $     26,105 $     23,657 $     122,683
                                                                                                                                
Net income per share of common stock                                 $ .34         $ .64        $ .35        $ .30         $1.61
                                                                                                                                
Cash dividends per share of common stock                             $ .11         $ .11        $ .11        $ .11         $ .44





                                                                                                                         
                                                                                                                       
( in thousands, except per share data )                                                                                         
                                                                    1st          2nd           3rd          4th           
1993                                                              Quarter      Quarter       Quarter      Quarter       Total
                                                                                                        
Operating revenues:                                                                                                             
   Newspapers                                                 $    134,463 $     143,632 $    137,414 $    152,545 $     568,054
   Broadcasting                                                     61,845        77,401       67,178       77,870       284,294
   Cable television                                                 63,190        63,715       62,624       62,263       251,792
   Entertainment                                                    19,625        18,644       24,964       21,508        84,741
   Other                                                             4,529         3,597                                   8,126
                                                                                                                                
   Total operating revenues                                        283,652       306,989      292,180      314,186     1,197,007
                                                                                                                                
Operating expenses:                                                                                                             
   Employee compensation and benefits                               92,337        94,493       93,461       95,555       375,846
   Program rights and production costs                              26,674        29,205       35,140       28,260       119,279
   Newsprint and ink                                                21,218        23,386       22,176       22,282        89,062
   Other operating expenses                                         68,560        77,436       73,483       84,662       304,141
   Depreciation and amortization                                    29,626        30,047       30,572       30,633       120,878
                                                                                                                                
   Total operating expenses                                        238,415       254,567      254,832      261,392     1,009,206
                                                                                                                                
Operating income                                                    45,237        52,422       37,348       52,794       187,801
Interest expense                                                   (7,911)       (7,148)      (6,119)      (6,108)      (27,286)
Net gains and unusual items                                         23,162         1,774      (2,922)       72,360        94,374
Miscellaneous, net                                                     872       (1,431)        (863)      (1,130)       (2,552)
Income taxes                                                      (26,682)      (20,975)     (11,521)     (47,572)     (106,750)
Minority interests                                                 (2,080)       (2,555)      (1,856)     (10,410)      (16,901)
                                                                                                                                
Net income                                                    $     32,598 $      22,087 $     14,067 $     59,934 $     128,686
                                                                                                                                
Net income per share of common stock                                 $ .44         $ .30        $ .19        $ .80         $1.72
                                                                                                                                
Cash dividends per share of common stock                             $ .11         $ .11        $ .11        $ .11         $ .44



The sum of the quarterly net income per share amounts may not equal the
reported annual amount because each is computed independently based upon
the weighted average number of shares outstanding for that period.


                         THE E.W. SCRIPPS COMPANY
                                     
            Index to Consolidated Financial Statement Schedules
                                     
Valuation and Qualifying Accounts                                 S-2







                                                                                                                         
VALUATION AND QUALIFYING ACCOUNTS                                                                                 SCHEDULE VIII
FOR THE YEARS ENDED DECEMBER 31, 1994, 1993, 1992                                                                               
                                                                                                                       
( in thousands )                                                                                                                
                      COLUMN A                           COLUMN B      COLUMN C     COLUMN D       COLUMN E          COLUMN F
                                                                                                                         
                                                                                                   INCREASE              
                                                                       ADDITIONS   DEDUCTIONS     (DECREASE)                    
                                                          BALANCE     CHARGED TO     AMOUNTS       RECORDED           BALANCE
                                                         BEGINNING     COSTS AND     CHARGED     ACQUISITIONS         END OF
                   CLASSIFICATION                        OF PERIOD     EXPENSES      OFF-NET    (DIVESTITURES)        PERIOD
                                                                                                            
YEAR ENDED DECEMBER 31, 1994:                                                                                                   
Allowance for doubtful                                                                                                          
    accounts receivable                               $       6,316 $      6,512 $      7,776                   $          5,052
Allowance for sales returns                                     679                        78                                601
                                                                                                                                
Total receivable allowances                           $       6,995 $      6,512 $      7,854                   $          5,653
                                                                                                                                
                                                                                                                                
YEAR ENDED DECEMBER 31, 1993:                                                                                                   
Allowance for doubtful                                                                                                          
    accounts receivable                               $       6,177 $      9,080 $      8,414 $          (527)  $          6,316
Allowance for sales returns                                   6,148        1,262          876          (5,855)               679
                                                                                                                                
Total receivable allowances                           $      12,325 $     10,342 $      9,290 $        (6,382)  $          6,995
                                                                                                                                
                                                                                                                                
YEAR ENDED DECEMBER 31, 1992:                                                                                                   
Allowance for doubtful                                                                                                          
    accounts receivable                               $       5,990 $     10,637 $     10,783 $            333  $          6,177
Allowance for sales returns                                   4,631        5,833        4,316                              6,148
                                                                                                                                
Total receivable allowances                           $      10,621 $     16,470 $     15,099 $            333  $         12,325






                         THE E.W. SCRIPPS COMPANY
                                     
                             Index to Exhibits




                                                                                                  
Exhibit                                                                                           Exhibit No.
Number                                 Description of Item                                Page    Incorporated
                                                                                         
 3.01  Certificate of Incorporation of the Company                                          (1)    3.01
 3.02  By-laws of the Company                                                               (1)    3.02
 4.01  Class A Common Stock Certificate                                                     (4)     4
 4.02  Form of Indenture                                                                    (2)    4.1
 4.03  Form of Debt Securities                                                              (2)    4.2
 4.04  Form of Guarantee                                                                    (2)    4.3
10.01  Amended and Restated Joint Operating Agreement, dated January 1, 1979, among                  
           Journal Publishing Company, New Mexico State Tribune Company, and                         
           Albuquerque Publishing Company, as amended                                       (1)   10.01
10.02  Amended and Restated Joint Operating Agreement, dated February 29, 1988, among                
           Birmingham News Company and Birmingham Post Company                              (1)   10.02
10.03  Joint Operating Agreement, dated September 23, 1977, between the                              
           Cincinnati Enquirer, Inc., and the Company, as amended                           (1)   10.03
10.04  Joint Operating Agreement, dated May 24, 1989, between the El Paso Times, Inc.                
           and the Company, as amended                                                      (9)   10.04
10.05  Amended and Restated Joint Operating Agreement, dated October 23, 1986, among                 
           Evansville Press Company, Inc., Hartmann Publications, Inc., and Evansville               
           Printing Corporation                                                             (1)   10.05
10.06  Building Lease, dated April 25, 1984, among Albuquerque Publishing Company,                   
           Number Seven, and Jefferson Building Partnership                                 (1)   10.08A
10.06A Ground Lease, dated April 25, 1984, among Albuquerque Publishing Company,                     
           New Mexico State Tribune Company, Number Seven, and Jefferson Building                    
           Partnership                                                                      (1)   10.08B
10.07  Agreement, dated August 17, 1989, between United Feature Syndicate, Inc. and                  
           Charles M. Schulz and the Trustees of the Schulz Family Renewal Copyright                 
           Trust, as amended                                                                (1)   10.11
10.20  Competitive Advance and Revolving Credit Facility Agreement, dated                            
           September 30, 1988, among the Company, Scripps Howard, Inc., and                          
           Chemical Bank, et.al.                                                            (3)   10.15
10.20A Consent and Agreement, dated September 22, 1989, among Scripps Howard, Inc.                   
           and each of the banks party to the Competitive Advance and Revolving Credit               
           Facility Agreement, dated September 30, 1988                                     (5)   10.29D
10.20B First Amendment, dated June 30, 1990, to the Competitive Advance and Revolving                
           Credit Facility Agreement, dated September 30, 1988                              (5)   10.29B
10.20C Consent and Second Amendment, dated September 23, 1990, among Scripps Howard, Inc.            
           and each of the banks party to the Competitive Advance and Revolving Credit               
           Facility Agreement, dated September 30, 1988                                     (5)   10.29A
10.20D Consent and Second Amendment, dated September 22, 1991, among                                 
           Scripps Howard, Inc. and each of the banks party to the Competitive Advance               
           and Revolving Credit Facility Agreement dated September 30, 1988                 (5)   10.29C
10.20E Third Amendment Agreement dated December 6, 1991, amending the Competitive                    
           Advance and Revolving Credit Facility Agreement dated September 30, 1988         (2)   10.03
10.20F Unconditional Guarantee dated December 6, 1991 by The E. W. Scripps Company                   
           of the indebtedness of Scripps Howard, Inc., under the Competitive Advance and            
           Revolving Credit Agreement dated September 30, 1988                              (2)   10.20
10.21  Master Note Agreement dated June 15, 1990                                            (5)   10.34
10.22  Short-Term/Medium-Term Note Facility                                                 (5)   10.33
10.22A First Amendment Agreement, dated December 9, 1991, amending Credit Agreement,                 
           dated September 21, 1990, between Scripps Howard, Inc., the Lenders named                 
           therein, and the Travelers Insurance Company, as agent for the Lenders           (2)   10.09
10.22B Guaranty, dated December 9, 1991, by The E. W. Scripps Company of the indebtedness            
           of Scripps Howard, Inc. under the Credit Agreement, dated September 21, 1990,             
           between Scripps Howard, Inc., the Lenders named therein, and the Travelers                
           Insurance Company, as agent for the Lenders                                      (2)   10.32
10.23  9.0% Senior Notes due February 15, 1996 (Various agreements totaling $50,000,000)    (5)   10.32
10.25  Scripps Howard, Inc. Guaranteed Medium Term Notes, The E. W. Scripps Company                  
           Guarantor Agency Agreement                                                       (8)     1
10.25A Scripps Howard, Inc. Medium Term Note, Series A, Fixed Rate                          (8)    4.1
10.25B Scripps Howard, Inc. Medium Term Note, Series A, Floating Rate                       (8)    4.2
10.40  Second Amended and Restated Partnership Agreement for Sacramento Cable                        
           Television, dated January 17, 1985, between Scripps Howard Cable Company                  
           and Sacramento and River City Cablevision, Inc.                                  (1)   10.29
10.42  Asset Exchange Agreement dated December 17, 1992 between                                      
           Blade Communications, Inc., Monterey Peninsula Herald Company, Scripps                    
           Howard, Inc., and Pittsburgh Press Company                                       (7)    (C)
10.43A Asset Purchase Agreement Among Scripps Howard Broadcasting Company,                           
           Ellis Communications, Inc., and Elcom of Memphis, Inc.                          (10)    (C)
10.43B Asset Purchase Agreement Between Scripps Howard Broadcasting Company                          
           and Capitol Broadcasting Company, Incorporated                                  (10)    (C)
10.43C Asset Purchase Agreement Among Scripps Howard Broadcasting Company,                           
           Baycom Oregon L.P., and Baycom Partners, L.P.                                   (10)    (C)
10.44  Agreement and Plan of Merger by and among Scripps Howard Broadcasting Company:                   
           The E.W. Scripps Company, and SHB Merger Corporation                            (11)   10.58
10.52  Description of Annual and Medium Term Bonus Plan                                     (1)   10.34
10.52A Description of Deferred Compensation Plan                                            (1)   10.35A
10.52B Form of Election Agreement for Annual Bonus Plan Deferral                            (1)   10.35B
10.52C Form of Election Agreement for Medium Term Bonus Plan Deferral                       (1)   10.35C
10.53  1987 Long-Term Incentive Plan                                                        (1)   10.36
10.53A Form of Nonqualified Stock Option Agreement                                          (1)   10.36A
10.53B Form of Restricted Share Award Agreement                                             (1)   10.36B
10.54  Agreement, dated December 24, 1959, between the Company and Charles E. Scripps,               
           as amended                                                                       (1)   10.39A
10.54A Assignment, Assumption, and Release Agreement, dated December 31, 1987,                       
           between the Company, Scripps Howard, Inc., and Charles E. Scripps                (1)   10.39B
10.54B Amendment, dated June 21, 1988 to December 24, 1959 Agreement between                         
           the Company and Charles E. Scripps                                               (1)   10.39C
10.55  Board Representation Agreement, dated March 14, 1986, between                                 
           The Edward W. Scripps Trust and John P. Scripps                                  (1)   10.44
10.56  Shareholder Agreement, dated March 14, 1986, between the Company and the                      
           Shareholders of John P. Scripps Newspapers                                       (1)   10.45
10.57  Scripps Family Trust Agreement dated October 15, 1992                                (6)     1
  12   Computation of Ratio of Earnings to Fixed Charges                                    E-4      
  22   Subsidiaries of the Company                                                          E-5      
  24   Consent of Deloitte & Touche LLP                                                     E-6      
  27   Financial Data Schedule                                                              E-7      
                                                                                                    

    (1)  Incorporated by reference to Registration Statement on Form S-1
         (File No. 33-21714).

    (2)  Incorporated by reference to Registration Statement on Form S-3
         (File No. 33-43989).

    (3)  Incorporated by reference to The E.W. Scripps Company Annual
         Report on Form 10-K for the year ended December 31, 1988.

    (4)  Incorporated by reference to The E.W. Scripps Company Annual
         Report on Form 10-K for the year ended December 31, 1990.

    (5)  Incorporated by reference to Form 8 Amendment No. 1 to The E.W.
         Scripps Company Annual Report on Form 10-K for the year ended December
         31, 1990.

    (6)  Incorporated by reference to The E.W. Scripps Company Current
         Report on Form 8-K dated October 15, 1992.

    (7)  Incorporated by reference to The E.W. Scripps Company Current
         Report on Form 8-K dated December 31, 1992.

    (8)  Incorporated by reference to The E.W. Scripps Company Current
         Report on Form 8-K dated May 15, 1992.

    (9)  Incorporated by reference to The E.W. Scripps Company Annual
         Report on Form 10-K for the year ended December 31, 1991.

    (10) Incorporated by reference to Scripps Howard Broadcasting Company
         Current Report on Form 8-K dated August 3, 1993.

    (11) Incorporated by reference to Registration Statement on Form S-4
         (File No. 33-54591)