U.S. SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 10-QSB QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 For the Fiscal Quarter ended: September 30, 1999 Commission File No. 0-23780 MEDIAX CORPORATION (Exact Name of Small Business Issuer as Specified in its Charter) Nevada (State or Other Jurisdiction of Incorporation or Organization) 84-1107138 (I.R.S. Employer Identification Number) 8522 National Boulevard, Suite 110, Culver City, California 90232 (Address of Principal Executive Offices, Including Zip Code) (310) 815-8002 Issuer's Telephone Number Securities Registered Pursuant to Section 12(b) of the Act: None. Securities Registered Pursuant to Section 12(g) of the Act: SHARES OF COMMON STOCK, $.0001 PAR VALUE Check whether the Issuer (1) filed all reports required to be filed by Section 13 or 15(d) of the Exchange Act during the past 12 months (or for such shorter period that the Registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days. Yes [X] No [] The aggregate market value of the Issuer's Common Stock, $.0001 Par Value, held by non-affiliates of the Issuer, based on the closing sale price of the Common Stock on October 29,1999 as reported on the OTC Bulletin Board, was approximately $14,967,133. As of October 31, 1999 there were 5,995,875 shares of the Issuer's Common Stock, $.0001 Par Value, outstanding. MEDIAX CORPORATION FORM 10-QSB Page PART I Item 1. Financial Statements Condensed Balance Sheet as of September 30, 1999 (unaudited) .................................................3 Condensed Statements of Operations for the Three and Nine Months Ended September 30, 1999 and 1998 (unaudited) ...4 Condensed Statements of Cash Flows for the Nine Months Ended September 30, 1999 and 1998 (unaudited)......................6 Notes to Condensed Financial Statements .....................8 Item 2. Management's Discussion and Analysis of Financial Condition and Results of Operations ...................................10 PART II Item 1. Legal Proceedings ...........................................14 Item 2. Changes In Securities........................................14 Item 3. Defaults Upon Senior Securities..............................14 Item 4. Submission of Matters to a Vote of Security Holders..........14 Item 5. Other Information............................................14 Item 6. Exhibits And Reports On Form 8-K.............................14 Signatures...................................................15 MEDIAX CORPORATION (A Development Stage Company) Condensed Balance Sheet (Unaudited) September 30, ASSETS 1999 ----------------- Current assets Cash and cash equivalents $ 1,611,276 Accounts receivable, net 8,684 Inventories 13,309 Prepaid advertising costs 1,100,000 Other prepaid expenses 43,965 Total current assets 2,777,234 Property and equipment Computers and office equipment 254,523 Software 162,272 Furniture and fixtures 19,859 ----------------- 436,654 Less: accumulated depreciation (264,267) ----------------- 172,387 ----------------- Other assets Note and interest receivable - officer 114,830 Deferred software development costs 314,624 License agreement and trademark 102,287 Deposits and other assets 11,197 Deferred charges 200,778 ----------------- 743,716 ----------------- $ 3,693,337 ================= LIABILITIES AND STOCKHOLDERS EQUITY (DEFICIT) Current liabilities Convertible debentures payable $ 1,228,028 Notes payable, other 26,000 Subscriptions payable 458,993 Accounts payable - trade 95,809 Payroll accruals 15,526 ----------------- 1,824,356 ----------------- Long term liabilities Convertible debentures payable 2,211,151 Commitments, contingency and subsequent events -- Stockholders' equity (deficit) Preferred stock, $.0001 par value per shares; 10,000,000 shares authorized and no shares issued -- Common stock, $.0001 par value per share; 25,000,000 shares authorized; 5,995,875 shares issued and outstanding 599 Additional paid-in capital 6,443,403 Deficit accumulated during the development stage (6,786,172) ------------------ (342,170) ------------------ $ 3,693,337 ================== The accompanying notes are an integral part of this condensed statement. MEDIAX CORPORATION (A Development Stage Company) Condensed Statements of Operations (Unaudited) For the Three Months Ended September 30, ------------------------------------------- 1999 1998 --------------------- -------------------- Sales/Cost of sales Sales $ 4,835 $ 15,764 Allowances for returns (14,842) (39,038) Cost of sales (4,575) (21,652) --------------------- --------------------- Gross profit (14,582) (44,926) --------------------- --------------------- Operating Expenses Amortization and depreciation 11,727 29,771 Professional, legal and accounting services 80,420 33,230 Marketing and selling 41,709 80,711 Rent and utilities 35,838 38,912 Salaries 388,656 287,541 General and administrative 205,458 65,774 --------------------- -------------------- 763,808 535,939 -------------------- -------------------- Other Income (Expenses) Interest income 8,543 1,476 Interest expense (72,814) (38,355) Other (loss) income -- -- -------------------- -------------------- (64,271) (36,879) --------------------- --------------------- Net loss $ (842,661) $ (617,744) ===================== ===================== Basic and diluted weighted average number of common shares 5,507,883 1,855,679 Basic and diluted net loss per common share $ (.16) $ (.33) ==================== ===================== The accompanying notes are an integral part of this condensed statement. MEDIAX CORPORATION (A Development Stage Company) Condensed Statements of Operations (Unaudited) For the Nine Months Ended September 30, -------------------------------------------- 1999 1998 --------------------- --------------------- Sales/Cost of sales Sales $ 58,962 $ 340,198 Allowances for returns (14,842) (155,320) Cost of sales (15,566) (89,264) --------------------- --------------------- Gross profit 28,554 95,614 --------------------- --------------------- Operating Expenses Amortization and depreciation 34,980 88,936 Professional, legal and accounting services 245,828 176,277 Marketing and selling 109,442 989,227 Rent and utilities 94,667 95,148 Salaries 815,612 747,942 General and administrative 341,567 237,139 --------------------- -------------------- 1,642,096 2,334,669 --------------------- -------------------- Other Income (Expenses) Interest income 10,604 5,730 Interest expense (141,971) (85,565) Other (loss) income -- (2,093) -------------------- -------------------- (131,367) (81,928) --------------------- --------------------- Net loss $ (1,744,909) $ (2,320,983) ===================== ===================== Basic and diluted weighted average number of common shares 5,073,183 1,731,450 ===================== ===================== Basic and diluted net loss per common share $ (.35) $ (1.34) ===================== ===================== The accompanying notes are an integral part of this condensed statement. MEDIAX CORPORATION (A Development Stage Company) Condensed Statements of Cash Flows (Unaudited) For the Nine Months Ended September 30, --------------------------------------- 1999 1998 ----------------- ------------------- Cash Flows from Operating Activities: Net income (loss) $ (1,744,909) $ (2,320,983) Adjustments to reconcile to net cash provided by operating activities: Amortization and depreciation 34,980 88,936 Non cash interest expense 135,087 83,204 Changes in assets and liabilities Decrease (increase) in accounts receivable 68,123 (226,797) (Increase) decrease in prepaid expense (13,641) 505,716 Decrease (increase) in inventories 79,454 (14,373) (Increase) in deposits and other assets -- (1,115) (Increase) in note and interest receivable - officer (3,000) (3,000) (Decrease) increase in accounts payable - trade (197,043) 200,100 (Decrease) in accounts payable - related parties -- (35,118) Increase in accrued and other expenses -- 159,140 Increase in product refund reserve -- 77,184 Increase in payroll accruals 7,050 11,312 ----------------- ------------------- Net cash used by operating activities (1,633,899) (1,475,794) ----------------- ------------------- Cash Flows from Investing Activities: Purchase of fixed assets (31,158) (8,566) Deferred software development costs (209,002) -- ----------------- ------------------- Net cash used by investing activities (240,160) (8,566) ----------------- ------------------- Cash Flow from Financing Activities: Principal payments on capital lease -- (4,073) Stock subscriptions payable 138,993 -- Proceeds from issuance of common stock including warrant conversions and exercise of stock options 1,319,324 625,000 Proceeds received from issuance of notes payable and convertible debentures 2,207,821 499,458 Financing costs (200,778) -- ----------------- ------------------- Net cash provided by financing activities 3,465,360 1,120,385 ------------------ ------------------- Increase (decrease) in cash and cash equivalents 1,591,301 (363,975) Cash and cash equivalents, beginning of period 19,975 392,673 ------------------ ------------------- Cash and cash equivalents, end of period $ 1,611,276 $ 28,698 ================= =================== The accompanying notes are an integral part of this condensed statement. MEDIAX CORPORATION (A Development Stage Company) Condensed Statements of Cash Flows (Unaudited) Supplemental Disclosures of Cash Flow information: Cash paid for income taxes during the quarter $ 800 $ 1,600 Cash paid for interest expense 365 1,245 Stock issued in connection with advertising credits 1,000,000 -- Stock issued in connection with conversion of convertible debentures 350,000 -- The accompanying notes are an integral part of this condensed statement. MEDIAX CORPORATION (A Development Stage Company) Notes to the Financial Statements Note 1: BASIS OF PRESENTATION The condensed financial statements of MediaX Corporation (the "Company") for the three and nine months ended September 30, 1999 and 1998 are unaudited and reflect all adjustments, consisting of normal recurring adjustments as well as additional adjustments, which are, in the opinion of management, necessary for a fair presentation of the results for the interim periods presented. These condensed financial statements should be read in conjunction with the audited financial statements and notes thereto included in the Company's Annual Report on Form 10-KSB for its fiscal year ended December 31, 1998. The results of operations for the nine months ended September 30, 1999 are not necessarily indicative of the results for the entire year ending December 31, 1999. Note 2: NET EARNINGS (LOSS) PER SHARE Net earnings per share is based on the weighted average number of common and common equivalent shares outstanding during each period. Common stock equivalents have been excluded from the computation for the three and nine months ended September 30, 1999 and 1998, loss periods, as their inclusion would be anti-dilutive. Note 3: GOING CONCERN The Company has incurred significant net losses since its inception. As of September 30, 1999, the Company had an accumulated deficit of $6,786,172. As it seeks to expand aggressively, the Company believes that its operating expenses will continue at a high level as a result of the financial commitments related to the development of marketing channels, future marketing agreements, acquisition of entertainment content and improvements to its Internet sites and other capital expenditures. In August 1999, the Company issued convertible debentures with warrants for net proceeds of $2,004,000. Since the Company has relatively low product gross margins, the ability of the Company to generate and enhance profitability depends upon its ability to substantially increase its net sales. To the extent that significantly higher net sales do not result from the Company's marketing efforts, the Company will be materially adversely affected. The Company may need to utilize its common stock to fund its operations through fiscal 1999. There can be no assurance that the Company will realize such anticipated sales or secure additional alternative financing. Accordingly, the accompanying consolidated financial statements have been presented under the assumption the Company will continue as a going concern. Note 4: OTHER TRANSACTIONS During the third quarter of 1999, the Company issued 16,000 shares of common stock for services rendered, issued 100,000 shares of common stock pursuant to warrant conversions for proceeds of $21,000 and issued 833 shares of common stock pursuant to the exercise of stock options for proceeds of $816. On August 24, 1999, the Company completed an offering of $2.2 million of 5% convertible debentures due 2002 (the "Debentures"). The Debentures and attached warrants are convertible into the Company's common stock at the holders' option at a price subject to certain bases or the fair market value as mutually determined by the Company and the registered holder. Interest is accrued at 5% per annum on the unpaid balance. No payment of the principal of the Debenture may be made prior to the maturity date by the Company without the consent of the registered holder. At the Company's option, any interest payment required to be paid on the Debenture may be made in the form of common stock, with the number of shares of such common stock to be payable in lieu of such interest payments to be mutually determined, as if such interest payment were a portion of the principal amount of the Debenture to be converted into common stock. Subject to certain conditions, the Debentures may be redeemed at the option of the Company, at the redemption price set forth in agreement. Note 5: RECLASSIFICATION OF PRIOR YEAR AMOUNTS To enhance comparability, the fiscal 1998 financial statements have been reclassified, where appropriate, to conform with the financial statement presentation used in the fiscal 1999 financial statements. Note 6: DEFERRED CHARGES Deferred charges relate to fees and charges resulting from the issuance of Company debt. The net increase in deferred charges relates to the August 1999 issuance the Debentures, offset by amortization of charges into interest expense over the life of the underlying debt. ITEM 2. MANAGEMENT'S DISCUSSION AND ANALYSIS OR PLAN OF OPERATIONS The following information should be read in conjunction with the financial statements and the notes thereto. The analysis set forth below is provided pursuant to applicable Securities and Exchange Commission regulations and is not intended to serve as a basis for projections of future events. FORWARD-LOOKING STATEMENTS EXCEPT FOR HISTORICAL INFORMATION CONTAINED HEREIN, THE MATTERS DISCUSSED IN THIS FORM 10-QSB ARE FORWARD-LOOKING STATEMENTS THAT ARE SUBJECT TO CERTAIN RISKS AND UNCERTAINTIES THAT COULD CAUSE ACTUAL RESULTS TO DIFFER MATERIALLY FROM THOSE SET FORTH IN SUCH FORWARD LOOKING STATEMENTS. SUCH FORWARD-LOOKING STATEMENTS MAY BE IDENTIFIED BY THE USE OF CERTAIN FORWARD-LOOKING TERMINOLOGY, SUCH AS "MAY," "WILL," "EXPECT," "ANTICIPATE," "INTEND," "ESTIMATE," "BELIEVE" OR COMPARABLE TERMINOLOGY THAT INVOLVES RISKS OR UNCERTAINTIES. ACTUAL FUTURE RESULTS AND TRENDS MAY DIFFER MATERIALLY FROM HISTORICAL AND ANTICIPATED RESULTS, WHICH MAY OCCUR AS A RESULT OF A VARIETY OF FACTORS. SUCH RISKS AND UNCERTAINTIES INCLUDE, WITHOUT LIMITATION, THE COMPANY'S LIMITED OPERATING HISTORY, THE UNPREDICTABILITY OF ITS FUTURE REVENUES, THE UNPREDICTABLE AND EVOLVING NATURE OF ITS KEY MARKETS, THE INTENSELY COMPETITIVE ONLINE COMMERCE AND ENTERTAINMENT ENVIRONMENTS, THE COMPANY'S DEPENDENCE ON ITS STRATEGIC ALLIANCES, DEPENDENCE ON KEY PERSONNEL, DEPENDENCE ON THIRD PARTIES FOR INTERNET OPERATIONS, DEPENDENCE ON CONTENT ACQUISITION, CREATION AND LICENSING, THE MANAGEMENT OF GROWTH AND THE COMPANY'S NEED FOR ADDITIONAL CAPITAL EXCEPT AS REQUIRED BY LAW, THE COMPANY UNDERTAKES NO OBLIGATION TO UPDATE ANY FORWARD-LOOKING STATEMENT, WHETHER AS A RESULT OF NEW INFORMATION, FUTURE EVENTS OR OTHERWISE. READERS SHOULD CAREFULLY REVIEW THE FACTORS SET FORTH IN OTHER REPORTS OR DOCUMENTS THAT THE COMPANY FILES FROM TIME-TO-TIME WITH THE SEC AND MATTERS GENERALLY AFFECTING ONLINE COMMERCE AND ONLINE SALE OF ENTERTAINMENT-RELATED PRODUCTS, INCLUDING, BUT NOT LIMITED TO, MUSIC RETAILING. OVERVIEW Originally founded as a multi-media production studio in 1995, MediaX Inc. was acquired and brought public in 1996 by ZeitGeist Werks, Inc. and subsequently renamed MediaX Corporation. MediaX began as a real-time 3D computer game development company, developing high marquee-value intellectual properties, such as the exclusive license for George Orwell's "1984" for distribution through both conventional and Internet distribution channels, as well as licensing it to large publishers. Although the Company's strategic focus is on Internet-based commerce, it is currently in the process of negotiating licensing this property to a large publisher. At the conclusion of such an agreement the company expects to receive an advance and continuing royalty payments into the future. The Company believes that since any major Internet presence today requires a skilled engineering team and advanced technology, and the experience gathered and proprietary technology developed during the company's real-time 3D period, will prove to become a competitive advantage. Leading edge campaigns, such as the full screen real-time streaming campaign in June 1999 for Paul McCartney, could not have been produced without this skill set. Since July 1998 MediaX owns, operates and integrates a network of several distinct types of entertainment based Internet web sites positioned to generate revenue through the sale of artist specific merchandises, entertainment related products, club subscriptions, endorsement opportunities for corporate sponsors and third party advertising and a variety of products provided by affiliates. In February 1999, the Company launched amuZnet.com, an e-commerce site offering more than 265,000 entertainment titles on CDs, DVDs, videos and most recently, movies for sale. The Company houses its marketing campaigns through amuZnet.com. Most recent campaigns were with Rod Stewart, Divine and Paul McCartney. Negotiations have been concluded with Faith Hill and others are currently underway which strengthen the Company's entertainment content. MediaX's team of engineers and graphic artists develops, designs and maintains all sites and their content in this network in house and hosts all services on the MediaX server system, including the real time streaming of video and audio. MediaX is in the process of aggressively expanding this network and establishing amuZnet.com as one of the major entertainment destination (portal) sites on the Internet. All MediaX sites in this unique network of celebrity web sites serve as traffic generating satellite sites for amuZnet.com. Also amuZnet intends to cross-link it as an Internet portal with the satellite sites to a broad global audience the Company believes this will generate revenues in both areas. All content currently being produced or re-purposed for interactive satellite broadcasting can also easily be transferred to other broadband systems such as cable TV companies or ADSL subscriber systems without significant technological effort. This puts the Company in the position to have several outlets for the digital interactive content it produces. The Company hopes to tap into the rapidly emerging efforts of cable and telecom companies with its existing technology and content. However, there can be no assurance that the Company will achieve its objectives or successfully implement its interactive satellite business plan. GOING CONCERN The Company has incurred significant net losses since its inception. As of September 30, 1999, the Company had an accumulated deficit of $6,786,172. As it seeks to expand aggressively, the Company believes that its operating expenses will continue at a high level as a result of the financial commitments related to the development of marketing channels, future marketing agreements, acquisition of entertainment content and improvements to its internet sites and other capital expenditures. In August 1999, the Company issued the convertible debentures with warrants for net proceeds of $2,004,000. Since the Company has relatively low product gross margins, the ability of the Company to generate and enhance profitability depends upon its ability to substantially increase its net sales. To the extent that significantly higher net sales do not result from the Company's marketing efforts, the Company will be materially adversely affected. The Company may need to utilize its common stock to fund its operations through fiscal 1999. As such, there can be no assurance that the Company will realize such anticipated sales or secure additional alternative financing. Accordingly, the accompanying consolidated financial statements have been presented under the assumption the Company will continue as a going concern. RESULTS OF OPERATIONS In view of the rapidly evolving nature of our business and our limited operating history, we believe that period-to-period comparisons of our revenues and operating results, including operating expenses as a percentage of total net revenues, are not necessarily meaningful and should not be relied upon as indications of future performance and therefore, comparative discussions have not been included. Although we have experienced sequential quarterly growth in revenues, we do not believe that our historical growth rates are necessarily sustainable or indicative of future growth. Three Months Ended September 30, Nine Months Ended September 30, ----------------------------------------- ------------------------------------ 1999 1998 Change 1999 1998 Change ----------- ----------- ------ --------- ----------- --------- Sales $ 4,835 $ 15,764 69% $58,962 $ 340,198 83% Cost of sales 4,575 21,652 79% 15,566 89,264 83% Amortization and depreciation 11,727 29,771 61% 34,980 88,936 61% Professional, legal and accounting 80,420 33,230 142% 245,828 176,277 39% Marketing and selling 41,709 80,711 48% 109,442 989,227 89% Rent and utilities 35,838 38,912 8% 94,667 95,148 1% Salaries 388,656 287,541 35% 815,612 747,942 9% General and administrative 205,458 65,774 212% 341,567 237,139 44% Net other expenses 64,271 36,879 75% 131,367 81,928 61% Sales are composed of membership dues, sponsorships, sale of artist specific merchandises, pre-recorded music and other entertainment-related products, net of returns and include outbound shipping and handling charges. To further promote the websites, the Company will offer free shipping and/or increase the discounts it offers to its customers which partially offset the positive effect of membership dues and sponsorship revenue, which has a higher margin than product sales. Allowances for returns during the quarter is attributed to the discontinued CD-rom product sold in 1998. Cost of sales consists primarily of cost of merchandise sold to customers, including product fulfillment and outbound shipping and handling charges. The Company over time intends to expand its operations by promoting new or complementary products or sales formats and by expanding the breadth and depth of its product or service offerings and may otherwise alter its pricing structure and policies. Amortization and depreciation consist of provision for depreciation of fixed assets and intangible assets, calculated using the straight-line method based upon estimated useful lives ranging from 3 to 7 years. Expenditures for maintenance, repairs and other renewals of items are charged to expense. Professional, legal and accounting consist of professional services provided by consultants including e-commerce content creation and acquisitions and payments to the Company's chairman pursuant to a month to month consulting agreement. The Company believes that continued investment in the development of its web stores and infrastructure will increase significantly in absolute dollars. Marketing and selling expenses consist primarily of expenses related to marketing agreements, database license fees, advertising, public relations and promotion and credit card processing fees. Payroll and related expenses for personnel engaged in marketing and selling is classified under salaries. The Company expects the dollar amount of sales and marketing expense to continue to increase in future periods to commensurate with its expansion plans. Rent and utilities consist primarily of office and studio leases, rental of equipment, telephone and utilities. The Company expects office and studio leases, telecommunication operations, systems and telecommunications infrastructure to increase to commensurate with its expansion plans. Salaries consist of personnel engaged in corporate administration, marketing, selling, web designers and engineers. The Company believes its future success will also depend in large part upon its ability to attract and retain highly skilled personnel. Competition is intense and there can be no assurance that the Company will be successful in attracting and retaining such personnel. The company expects salaries to continue to increase to commensurate with its expansion plans. General and administrative expenses consist of insurance, travel, Internet operations, investor relations and other general corporate expenses, including the bad debt expense of $40,360 and loss due to the write down of inventory for the discontinued product of $62,733 for the three months ended September 30, 1999. The Company expects general and administrative expenses to increase as the Company expands and incurs additional costs related to the growth of its business. Net other expenses consist of interest income and expense and other expense. Interest income on cash and cash equivalents increased due to higher balances resulting from the Company's financing activities, principally the August 1999 issuance of the Debentures in the amount of $2.2 million. Interest expense consists primarily of interest on the Debentures, other loans and the amortization of deferred charges. The Company's net loss for the three months ended September 30, 1999 was $842,661 as compared to $617,744 during the same period last year. The Company's net loss for the nine months ended September 30, 1999 was $1,744,909 compared to $2,320,983 for the comparable period last year. LIQUIDITY AND CAPITAL RESOURCES At September 30, 1999, the Company had positive working capital of $952,878, as compared to negative working capital of $1,773,728 at December 31, 1998. The net change in working capital is attributable to the Company utilizing its working capital for the payment of current liabilities, marketing and promotion arrangements for ongoing operations during the nine months ended September 30, 1999. Although the Company has no material commitments for capital expenditures, it anticipates a substantial increase in its capital expenditures consistent with anticipated growth in operations, infrastructure and personnel, which will also require it to commit to lease obligations. Management believes that its existing cash and working capital balances will be sufficient to meet its working capital needs for the balance of the fiscal year ending December 31, 1999. However, any projection of future cash needs and cash flows is subject to substantial uncertainty. If current cash in addition to cash generated from operations is insufficient to satisfy the Company's liquidity requirements, the Company may seek to sell additional equity or debt securities or obtain a line of credit. In August 1999, the Company issued 5% convertible debentures and warrants for net proceeds of $2 million. In September 1999, the Company signed an agency agreement with an unrelated investment bank for the private placement of up to $15 million of the Company's common shares. The success, or lack thereof, of this additional funding and sales from operations may have a material impact on the future of the Company. The sale of additional equity or convertible debt securities could result in additional dilution to the Company's stockholders. In addition, the Company will, from time to time, consider the acquisition of or investment in products, services and technologies, the repurchase and retirement of debt, which might impact the Company's liquidity requirements or cause the Company to issue additional equity or debt securities. As such, there can be no assurance that financing will be available in amounts or on terms acceptable to the Company, if at all. CASH FLOWS Cash used by operating activities was $1,633,899 for the nine months ended September 30, 1999 as compared to $1,475,794 for the comparable period last year. The change is primarily attributable to the change in Company's business strategies and decrease in payables over the same period last year. Cash used in investing activities was $240,160 for the nine months ended September 30, 1999 as compared to $8,566 for the comparable period last year. The change is primarily attributable to the increase in deferred software development costs for "Big Brother" and purchases of fixed assets. Cash provided by financing activities was $3,465,360 for the nine months ended September 30, 1999 as compared to $1,120,385 for the comparable period last year. The change is primarily attributable to proceeds from issuance of common stock, stock subscriptions and convertible debentures offset by financing costs. YEAR 2000 The Year 2000 issue could result in system failures or miscalculations causing disruptions of operations, including, among others, a temporary inability to process transactions, send invoices or engage in similar normal business activities which may materially adversely affect the Company. To date, the Company has experienced very few problems related to Year 2000 problems and the Company does not believe that it has material exposure to the Year 2000 issue with respect to the Company's information systems as these systems correctly defined the Year 2000. The Company is currently conducting an analysis to determine the extent to which the systems of third parties raise Year 2000 issues may affect the Company. However, we cannot assure that the providers the Company uses to fill orders for direct-to-consumer products, will, in fact be year 2000 compliant on a timely basis. Generally, the Company is unable to predict the extent to which the Year 2000 issue will effect it's suppliers, or the extent to which the Company would be vulnerable to it's suppliers' failure to remediate any Year 2000 issues on a timely basis. The failure of a major supplier subject to the Year 2000 issue to convert its systems on a timely basis or a conversion that is incompatible with the Company's systems could have a material adverse effect on the Company, which is not currently quantifiable. In addition, most of the purchases from the Company's on-line web site are made with credit cards, and the Company's operations may be materially adversely affected to the extent the Company's customers are unable to use their credit cards due to Year 2000 issues that are not rectified by credit card providers. PART II ITEM 1. LEGAL PROCEEDINGS There are no pending legal proceedings, and the Company is not aware of any threatened legal proceedings to which it is a party. ITEM 2. CHANGES IN SECURITIES During the third quarter of 1999, the Company issued 16,000 shares of common stock for services rendered, issued 100,000 shares of common stock pursuant to warrant conversions for proceeds of $21,000 and issued 833 shares of common stock pursuant to the exercise of stock options for proceeds of $816. On August 24, 1999, the Company completed an offering of $2.2 million of 5% convertible debentures due 2002 (the "Debentures"). The debentures and attached warrants are convertible into the Company's common stock at the holders' option at a price subject to certain bases or the fair market value as mutually determined by the Company and the registered holder. Interest is accrued at 5% per annum on the unpaid balance. No payment of the principal of the debenture may be made prior to the maturity date by the Company without the consent of the registered holder. At the Company's option, any interest payment required to be paid on this debenture may be made in the form of common stock, with the number of shares of such common stock to be payable in lieu of such interest payments to be mutually determined, as if such interest payment were a portion of the principal amount of the debenture to be converted into common stock. Subject to certain conditions, the debentures may be redeemed at the option of the Company, at the redemption price set forth in agreement. Exemption from registration under the Securities Act of 1933, as amended (the "Act"), is claimed for the sale of certain of the securities set forth above in reliance upon the exemption afforded by Section 4(2) of the Act. ITEM 3. DEFAULTS UPON SENIOR SECURITIES None. ITEM 4. SUBMISSION OF MATTERS TO A VOTE OF SECURITIES HOLDERS The Company notified its shareholders of record (August 9, 1999) that stockholders holding a majority of the voting power of the Company take the following action by written consent in lieu of an annual meeting , effective September 10, 1999: 1. The election of Nancy Poertner, Rainer Poertner and Matthew MacLaurin as directors to serve until the 2000 annual meeting of shareholders 2. The approval of an increase in the number of authorized $.0001 par value common shares to 25,000,000 from the current 7,500,000 3. The approval and ratification of the 1998 Amendment to the Company's 1996 Stock Option Plan that increased the number of shares of common stock available to the Plan to 500,000 shares of $.0001 par value common stock 4. The ratification of the appointment of Davis & Co., CPAs, PC as independent auditors for the Company for the year ending December 31, 1999. ITEM 5. OTHER TRANSACTIONS None. ITEM 6. EXHIBITS AND REPORTS ON FORM 8-K (a) 3. EXHIBITS. NUMBER DESCRIPTION LOCATION ------ ----------------------- ----------------------------- 27 Financial Data Schedule Filed herewith electronically (b) REPORTS ON FORM 8-K. No Reports on Form 8-K were filed during the Company's fiscal quarter ended September 30, 1998. SIGNATURES Pursuant to the requirements of Section 13 or 15(d) of the Securities Exchange Act of 1934, the Registrant has duly caused this Report to be signed on its behalf by the undersigned, thereunto duly authorized. Date: November 12, 1999 MEDIAX CORPORATION By: /s/ Nancy Poertner, President --------------------------------- Nancy Poertner, President Pursuant to the requirements of the Securities Exchange Act of 1934, this report has been signed below by the following person on behalf of the Registrant and in the capacities and on the dates indicated. SignatureTitleDate /s/ Nancy Poertner President, Secretary November 12,1999 Nancy Poertner and Director /s/ Rainer Poertner Chairman and Director November 12,1999 Rainer Poertner /s/ Matthew MacLaurin Executive V.P. and November 12,1999 Matthew MacLaurin Director /s/ Jacqueline Cabellon Controller November 12,1999 Jacqueline Cabellon (Principal Accounting Officer)