<ARTICLE> 5
<CIK> 0000852220
<NAME> ALLSTATE FINANCIAL CORP
       
                             
<PERIOD-TYPE>                   9-MOS
<FISCAL-YEAR-END>                          DEC-31-1996
<PERIOD-END>                               SEP-30-1996
<CASH>                                         1471585
<SECURITIES>                                         0
<RECEIVABLES>                                 31744295
<ALLOWANCES>                                   1784572
<INVENTORY>                                          0
<CURRENT-ASSETS>                              42170759
<PP&E>                                         1319553
<DEPRECIATION>                                  828069
<TOTAL-ASSETS>                                43484792
<CURRENT-LIABILITIES>                         16287913
<BONDS>                                              0
<PREFERRED-MANDATORY>                                0
<PREFERRED>                                          0
<COMMON>                                         40000
<OTHER-SE>                                    22108237
<TOTAL-LIABILITY-AND-EQUITY>                  43484792
<SALES>                                              0
<TOTAL-REVENUES>                               9094728
<CGS>                                                0
<TOTAL-COSTS>                                        0
<OTHER-EXPENSES>                               5121032
<LOSS-PROVISION>                               5079570
<INTEREST-EXPENSE>                             1142970
<INCOME-PRETAX>                              (2248844)
<INCOME-TAX>                                  (832400)
<INCOME-CONTINUING>                          (1416444)
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                 (1416444)
<EPS-PRIMARY>                                    (.61)
<EPS-DILUTED>                                    (.61)