<ARTICLE>                     5
<LEGEND>
          This schedule  contains summary financial  information  extracted from
the consolidated balance sheet and the consolidated statement of income filed as
part of the  quarterly  report on Form 10-Q and is  qualified in its entireby by
reference to such quarterly report on Form 10-Q.
</LEGEND>
<CIK>                                          0000853102
<NAME>                                         Day Runner, Inc.
<MULTIPLIER>                                   1,000

                             
<PERIOD-TYPE>                  6-mos
<FISCAL-YEAR-END>                              Jun-30-2000
<PERIOD-START>                                 Jul-01-1999
<PERIOD-END>                                   Dec-31-1999
<CASH>                                          9,690
<SECURITIES>                                        0
<RECEIVABLES>                                  52,736
<ALLOWANCES>                                   10,681
<INVENTORY>                                    38,878
<CURRENT-ASSETS>                              106,838
<PP&E>                                         46,307
<DEPRECIATION>                                 30,164
<TOTAL-ASSETS>                                209,865
<CURRENT-LIABILITIES>                          51,225
<BONDS>                                             0
<PREFERRED-MANDATORY>                               0
<PREFERRED>                                         0
<COMMON>                                           14
<OTHER-SE>                                     67,925
<TOTAL-LIABILITY-AND-EQUITY>                  209,865
<SALES>                                       109,336
<TOTAL-REVENUES>                              109,336
<CGS>                                          57,430
<TOTAL-COSTS>                                  57,430
<OTHER-EXPENSES>                               48,401
<LOSS-PROVISION>                                    0
<INTEREST-EXPENSE>                              5,967
<INCOME-PRETAX>                                (2,462)
<INCOME-TAX>                                     (369)
<INCOME-CONTINUING>                            (2,093)
<DISCONTINUED>                                      0
<EXTRAORDINARY>                                     0
<CHANGES>                                           0
<NET-INCOME>                                   (2,093)
<EPS-BASIC>                                     (0.18)
<EPS-DILUTED>                                   (0.18)