UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION

                              Washington, DC 20549

                                    FORM 10-K

              |X| ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF
                       THE SECURITIES EXCHANGE ACT OF 1934

          |_| TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(D) OF THE
                             SECURITIES ACT OF 1934

                         Commission file number 0-19835


                                DAY RUNNER, INC.
             (Exact name of registrant as specified in its charter)
Delaware                                                         95-3624280
(State or other jurisdiction of                                (I.R.S. Employer
incorporation or organization)                          Identification Number)

                  15295 Alton Parkway, Irvine, California 92618
              (Address of principal executive offices) (Zip Code)

       Registrant's telephone number, including area code: (714) 680-3500
        Securities  registered  pursuant  to  Section  12(b)  of the  Act:  None
           Securities registered pursuant to Section 12(g) of the Act:

                         Common Stock, $0.001 par value
                                (Title of class)

     Indicate  by check mark  whether the  registrant  (1) has filed all reports
required to be filed by Section 13 or 15(d) of the  Securities  Exchange  Act of
1934  during  the  preceding  12 months  (or for such  shorter  period  that the
registrant was required to file such reports),  and (2) has been subject to such
filing requirements for the past 90 days.

                                 YES |X| NO |_|

     Indicate by check mark if disclosure of delinquent  filers pursuant to Item
405 of Regulation S-K is not contained herein and will not be contained,  to the
best of registrant's  knowledge,  in definitive proxy or information  statements
incorporated by reference in Part III of this Form 10-K or any amendment to this
Form 10-K. |X|

     The aggregate  market value of the voting stock held by  non-affiliates  of
the  registrant,  based upon the closing  price of the Common Stock on September
16, 1996 as reported on The Nasdaq Stock Market, was approximately $117,000,000.

     The  number of  shares  outstanding  of the  registrant's  Common  Stock on
September 16, 1996 was 6,329,771.






                                     PART I
Item 1.      BUSINESS.

The Company

     Day Runner(R),  Inc. ("Day Runner") is the leading developer,  manufacturer
and marketer of paper-based  organizers for the retail market.  We also develop,
manufacture   and   market   related    organizational    products,    including
telephone/address  books and  traditional  spiral dated goods.  We estimate that
since our founding in 1980 we have sold  approximately 27 million organizers and
planners.  Day Runner's  products are carried by more than 20,000  retail stores
across the U.S.: in fiscal 1996,  we shipped  directly to  approximately  11,500
retail locations,  to distribution  centers serving  approximately  6,100 retail
locations and to approximately 200 wholesalers.

     We market our  products to customers  through our own sales force,  through
manufacturers' representatives and, in certain markets outside the U.S., through
independent  distributors.  Our major customers in each of our primary  domestic
channels include:  office products  superstores Office Depot,  Inc.,  OfficeMax,
Inc. and Staples,  Inc.; office products national  wholesalers United Stationers
Supply  Co.  and  S.P.  Richards  Company;   office  products  dealer  McWhorter
Stationers Company, Inc.; and mass market retailers Wal-Mart,  Kmart and Target.
Sales  to  the  office   products  and  mass  market   channels   accounted  for
approximately 49.8% and 37.4%, respectively, of fiscal 1996 sales.

     Our  organizers  and  planners are  loose-leaf  and  spiral-bound  time and
information  management  systems  that range from simple to  sophisticated.  For
example,  our  flagship  Day  Runner  System  organizers  include  not  only the
traditional  planner  components  of  appointment  calendar,   telephone/address
section  and  note  pad but  also  interrelated  pages  for  managing  time  and
information,  tracking  expenses,  establishing  goals  and  planning  projects.
Segmenting  the market  for  organizers  and  planners  is a key  element of our
strategy.  We aim our product lines at market segments  ranging from students to
women shopping in the mass market to business and professional  people and offer
many of our  organizers  and  planners  in a  choice  of  sizes,  styles,  cover
materials and colors.  Suggested  retail prices for our  organizers and planners
range from $6 to $150.

     Most of our organizers and planners are refillable.  Refills, which include
calendars and  accessories,  accounted for  approximately  34.7% of our sales in
fiscal 1996. Suggested retail prices for refills range from $0.75 to $30.

     Our  related  organizational  products  include   telephone/address  books,
traditional  spiral  dated  goods,  products for  elementary  and middle  school
children  and  personal  information   management  (PIM)  software  intended  to
complement  our  organizers.   We  group  these  products,  along  with  certain
miscellaneous  items,  in a category  called  "other  products."  This  category
accounted for approximately 3.5% of fiscal 1996 sales.

     With the exception of our software  product and the  calculators we include
in certain of our products and sell as accessories,  all of our current products
have  been  developed  internally.  The  chart on page  seven  shows the year of
initial shipment of each of our current products. We manufacture and/or assemble
a portion of our products at our Fullerton,  California facility and our Mexican
subsidiary and also use foreign and domestic  contractors to supply both product
components and finished goods.

BUSINESS STRATEGY

     Day Runner sells broad-based  personal  organizing  products through retail
distribution  channels. Our strategy is to leverage our brand name awareness and
distribution  strength to maximize sales of our existing products,  extend those
product  lines and  introduce  new product  lines.  Key elements of our strategy
include:
              o   Segmenting the market for organizers and planners.
              o   Entering related product categories.
              o   Building sales through major customers.
              o   Marketing to increase sales.
              o   Expanding foreign sales.
              o   Providing excellent customer service.

     SEGMENTING THE MARKET FOR  ORGANIZERS AND PLANNERS.  In order to expand and
segment our market,  we offer our  organizers  and  planners in a broad range of
systems,  sizes,  styles and cover  materials  and at  suggested  retail  prices
ranging from $6 to $150. As a result,  our products  appeal to a large  consumer
market  comprised  of users with  differing  needs,  tastes and  budgets and are
appropriate  for sale through a broad range of  retailers.  Versatile Day Runner
System  organizers  and planners are suitable for use by adults in virtually all
walks of life.  Specific target markets addressed by other Day Runner organizers
and planners include business and professional people, cost-conscious consumers,
young women  shopping in the mass  market,  users of  traditional  spiral  dated
goods,  college students,  middle school and high school students and elementary
school children.

     ENTERING  RELATED  PRODUCT  CATEGORIES.  Day Runner  believes  that related
personal  organizational  products offer us an opportunity to leverage our brand
name and  distribution  and  build  upon our  heritage  in the area of  personal
organization. Our strategy is to:

              o   Redefine existing product categories as value-added.
              o   Offer a superior price/value relationship to the consumer.
              o   Gain initial distribution through our existing customers.
              o   Produce sales results we can build upon.

     Our  current  related  organizational  products  include  telephone/address
books,  products for  elementary  and middle school  children,  PIM software and
traditional spiral dated goods.





     BUILDING SALES THROUGH MAJOR  CUSTOMERS.  To reach consumers with differing
needs and varying retail shopping habits, we distribute our products in the U.S.
through multiple channels, including: 

              o   Office products superstores, wholesalers and dealers.
              o   Mass market retailers,  including discount  department stores,
                  wholesale clubs,  drug chains,  chain groceries and other mass
                  market retailers.
              o   A wide  variety  of other  customers,  including  book,
                  department, gift, leather and luggage, stationery  and other
                  specialty  stores and the U.S. Government.

     Day Runner's products are carried by more than 20,000 retail outlets in the
U.S.,  including the leaders in our key office products and mass market channels
of  distribution.  Our strategy is to grow our sales through our major customers
by increasing our everyday shelf space where  appropriate,  continuing to expand
our product  selection,  serving the  back-to-school  market and creating  other
seasonal, promotional and product opportunities.

     MARKETING TO INCREASE  SALES. We market our products to customers to inform
them of the  benefits of selling  Day  Runner's  products  and to  consumers  to
further  build brand name  awareness  and to maximize  the  productivity  of the
retail shelf space our products occupy.

     EXPANDING  FOREIGN  SALES.  We are  working to build our sales  outside the
United States by focusing on key markets and offering  products  with  features,
aesthetics and price points appropriate for those markets.  We offer some of our
products in German and Spanish versions.

     PROVIDING  EXCELLENT  CUSTOMER SERVICE.  Day Runner believes that excellent
customer service can provide us with additional competitive advantage.  We serve
customers  from  both our  Fullerton  plant  and our  Nashville,  Tennessee-area
distribution  center and ship directly to the individual  retail  locations of a
number of our large  customers.  We conduct  business via EDI  (Electronic  Data
Interchange)  with  virtually all our key customers and recognize the importance
of continuing to implement applicable customer service/distribution technology.

INDUSTRY OVERVIEW

         ORGANIZER  INDUSTRY.  Day Runner has been  instrumental in creating and
defining  paper-based  "organizers" as a product  category in the United States.
Although time management  products that included some  "organizer"  features had
been on the market for some time, the product category,  as such, did not emerge
until the 1980s.  We believe that the  introduction  of the Day Runner System in
1982 helped define the product  category and,  ultimately,  led to the growth of
the organizer industry. By the late 1980s,  organizers had become accepted tools
for  improving  individual  and group  productivity.  (Because the  distinctions
between  organizers  and planners have become  blurred,  except where  otherwise
specified,  we are using the terms "organizer" and "planner"  interchangeably in
this report.)

     Today,   awareness  of  the  organizer   product  category  is  widespread;
organizers are broadly accepted as substitutes for traditional  dated goods; and
the usefulness of time management techniques is well recognized.  Organizers are
sold through a wide variety of channels, including: office products superstores,
wholesalers and dealers; mass market retailers; book, department,  gift, leather
and  luggage,  stationery  and other  specialty  stores;  and are sold direct to
organizations, the U.S. Government and individuals.

     Day  Runner  believes  the  current  principal  competitive  factors in the
paper-based  retail  organizer  industry  are  distribution  breadth,  depth and
strength;  brand  name  recognition;  size and  loyalty  of user  base;  product
function, design, perceived quality and value; marketing capability;  breadth of
product  lines;  financial  resources;  customer  service;  product  development
capability; manufacturing/sourcing expertise; and price.

     MARKET  POTENTIAL.  Day  Runner  believes  that the  growth in  demand  for
organizers  and other  personal  organization  products in the United  States is
attributable  to a number  of  economic  and  cultural  trends,  including:  the
increased  percentage of women in the work force and the resulting prevalence of
two-income  families;  the continuing  trend toward  corporate  downsizing;  the
growth of the small business sector; the rising percentage of business done away
from the office; the greater emphasis on productivity;  and the ongoing shift to
a service economy.  Many of these trends contribute to widespread  concerns with
saving and better using time and increasing personal productivity.

     Day Runner's  products  address these  concerns.  We target both  potential
first-time   organizer  users  and  existing  users  who  may  need  refills  or
replacements  for their  organizers.  We address a broad  consumer  market  that
includes  individuals 25 years of age or older with annual household  incomes of
$25,000 or more;  college  students;  college-bound  junior high and high school
students;  and  children  6-12 years of age residing in  households  with annual
incomes  at or  above  the  national  median.  Of  these  tens  of  millions  of
individuals, only a minority currently use organizers.

     In addition, we believe that expansion into related,  non-organizer/planner
products that provide other ways for people to become  better  organized  offers
Day Runner an opportunity to reach  consumers who are not ready for an organizer
or planner and to market additional Day Runner branded products to consumers who
already use a Day Runner organizer or planner.

     INDUSTRIES MARKETING SIMILAR OR SUBSTITUTE PRODUCTS.  Day Runner's products
have features,  functions or components in common with products in several other
industries. Our market overlaps to a limited extent that of companies marketing:
calendars,  appointment books,  agendas and diaries;  small leather goods, which
include  briefcases and folios;  and training  products and services designed to
improve group and individual  productivity and to upgrade  management skills. In
addition,  both PIM software and electronic organizers are designed to fill many
of the same needs addressed by paper-based  organizers,  although  virtually all
PIM  software  products  provide  for  paper-based  output  and a number of such
products  allow  users  to print  out  pages  in  sizes  that fit the  Company's
organizers.

PRODUCTS

     Day Runner's  products are designed to help people become better organized.
We aim our products at various segments of a broad-based consumer audience.  Our
goal is to provide  "something  for  everyone"  and to offer  consumers  in each
target  segment the  perception  of broad choice and good value for their money.
Our products include:

         o  Multiple lines of paper-based organizers and planners.
         o  Refills, which include calendars and accessories.
         o  Related organizational products.

     ORGANIZERS  AND  PLANNERS.  Our  organizers  and planners are  available in
varying systems,  sizes, styles, cover materials and colors and at a broad range
of price points.  These loose-leaf and spiral-bound  portable "books" help users
keep  "everything  in one place." For  example,  in addition to the  traditional
planner components of appointment calendar,  telephone/address  section and note
pad, Day Runner System  organizers  include,  among other  things,  interrelated
pages for managing time and information,  tracking expenses,  establishing goals
and planning projects.

     REFILLS.   The   great   majority   of   our   organizers,   planners   and
telephone/address  books are refillable.  Users may customize  their  loose-leaf
organizers  and  planners by  choosing  from a variety of  additional  pages and
accessories,  ranging  from  Mileage  Log,  Strategy  and  Things To Do pages to
Currency/Checkbook    Insert,    Diskette    Holders   and   a   solar   powered
Calculator/Ruler.

     RELATED  ORGANIZATIONAL   PRODUCTS.  Our  related  organizational  products
include  telephone/address  books,  traditional spiral dated goods, products for
elementary and middle school children,  and PIM software  designed to complement
our  paper-based  products.  These  products  are  grouped  together  as  "other
products."

     The following table sets forth, for the periods indicated,  approximate Day
Runner sales by product category and as a percentage of total sales.



                                                                       
                                Fiscal            Fiscal         Twelve Months Ended    
          Products               1996              1995            June 30, 1994        
          --------         ---------------   -----------------  --------------------    
(Unaudited; dollars in thousands)
                                                                

Organizers and planners.   $ 77,293  61.8%   $ 84,473    69.4%    $ 68,162    70.3%  
Refills.................     43,473  34.7      35,240    28.9       27,264    28.1   
Other ..................      4,360   3.5       2,088     1.7        1,601     1.6   
                           --------  ----    --------   -----     --------  ------   
Total ..................   $125,126 100.0%   $121,801   100.0%    $ 97,027  100.0%   
                           ======== =====    ========   =====     ========  =====    


     Covers  for Day  Runner's  organizers,  planners  and  paper-based  related
organizational  products  are made of  leathers,  vinyls  and a variety of other
natural  and  man-made   materials.   In  addition  to  holding   loose-leaf  or
spiral-bound  pages,  the covers of most of our organizers and planners are also
designed to hold note pads and many have additional features,  such as places to
store pens, business and credit cards, calculators, loose papers and spare keys.





     The following table sets forth basic price and other information concerning
the Company's product lines.


                                                                                         

                                                               Current Number of                    Current
                                                 Year              Different                       Suggested
          Current Products                    Introduced     Sizes   Styles  Materials          Retail Price(s)
          ----------------                    ----------     -----   ------  ---------          ---------------
       Day Runner:
         Organizers and planners......         1982-1996       4       11           7              $18-125
         Telephone/Address Books......         FY95-FY96       7        2           2              $6.75-24
       FactCentre(TM):
         Organizers and planners......         1991-1995       3        8           6                $12-45
         Telephone/Address Books......           1995          4        1           2                $8-20
       4-1-1(TM)Student Planners........       SFY94-FY96      3        9           3                $6-27
       Looney Tunes(TM):
         Planners.....................           1996          1        3           4              $20-33.50
         Telephone/Address Books......           1996          1        1           1                 $12
       Mickey Unlimited(C):
         Sticker Books................           FY96          3        4           1             $6.50-10.50
         Sticker Diaries..............           FY96          2        2           2            $10.50-13.50
       Perennials(TM):
         Organizers and planners......           1995          3        3           2              $20-33.50
         Telephone/Address Books......           1995          1        1           1                 $16
       PRO:
         Organizers and planners......         1993-1996       5        8           4              $40-150
       Refills (which include calendars and
         accessories).................          1981-96      ...      ...         ...              $0.75-30
       Spiral Dated Goods.............           1996          8        8           2             $4.30-33.35
         Day Runner Planner for Windows(R)       FY96        ...      ...         ...                 $75



     Day Runner is a  registered  trademark,  and  FactCentre,  Perennials,  PRO
Business  System,  Slimline and 4-1-1 are trademarks of Day Runner,  Inc. LOONEY
TUNES, characters,  names and all related indicia are trademarks of Warner Bros.
(C)Disney.  VELCRO is a registered  trademark of VELCRO, USA, Inc. Windows is a
registered trademark of Microsoft Corporation

PRODUCT DEVELOPMENT

     Day Runner's product  development  programs emphasize (i) identifying unmet
consumer needs and developing  organizers,  planners and related  organizational
products to meet those needs;  (ii) extending its existing product lines through
additional  sizes,  styles and materials;  and (iii) augmenting the selection of
refills and accessories available for its product lines.

     In addition,  we monitor our existing  products  for  continued  viability,
needed  enhancements,  improvements in quality and potential reductions in cost.
With the  exception of our software  product and the  calculators  we include in
certain of our products  and sell as  accessories,  all of our current  products
have been developed internally,  and products developed internally accounted for
substantially all of Day Runner's fiscal 1996 sales.

     Since the introduction of the first Day Runner System organizer in 1982, we
have transformed this single product into a broad line, which currently includes
three sizes and six styles,  each of which is available in up to eight different
cover materials. The Entrepreneur Edition of the Day Runner System, for example,
has 8" x 11" pages and is available in three styles:  "notebook"  with a
snap closure;  "notebook"  with a VELCRO flap  closure;  and "attache"  with a
full-zippered closure, a larger ring and slide up handles.

     In  1991,  as part of our  strategy  of  offering  products  aimed  at more
cost-conscious  consumers, we introduced the FactCentre Personal Organizer.  The
FactCentre line now includes organizers, planners and telephone/address books.

     In 1993, we  introduced  the first  products in our PRO line.  PRO Business
System  organizers are aimed at people seeking a  sophisticated  but easy-to-use
organizing  system that is designed  specifically  for business and professional
use. We have  substantially  broadened this product line since its  introduction
with  additional  book styles and sizes as well as refills and  accessories.  In
fiscal 1996, we added a simplified  "Slimline"  version and since  year-end have
introduced PRO 4, a compact model, along with appropriately sized refills.

     In fiscal 1994, we began shipping 4-1-1 Student  Planners,  a line aimed at
middle school,  high school and college students.  4-1-1 products were developed
based on  research  into the  needs and  requirements  of young  people  and are
marketed  primarily for sale during the  back-to-school  consumer buying season.
Day Runner  updates this product line with new cover  materials  and models each
year and in fiscal 1996 introduced a College Edition.

     In fiscal  1995,  we added  telephone/address  books to our Day  Runner and
FactCentre  lines and launched  Perennials,  a line of organizers,  planners and
telephone/address  books with pages  featuring a floral  design.  Perennials  is
aimed primarily at young women shopping in mass market outlets.

     In fiscal 1996, we launched our first licensed products: a line of planners
and  telephone/address   books  featuring  Warner  Bros.  Looney  Tunes  cartoon
characters;  and a line of "sticker books" and "sticker  diaries"  developed and
marketed  under the Mickey  Unlimited  brand of Disney  Enterprises.  The Mickey
Unlimited  Sticker  Books and  Diaries  incorporate  colorful  stickers  to make
planning and  diary-keeping  fun.

     In fiscal 1996,  we also  introduced a line of spiral dated goods  designed
for consumers who prefer traditional planning tools.

     Developed  under our  direction,  Day Runner  Planner for Windows  software
simulates the  paper-based  Day Runner System.  Our computer paper refills allow
users of Day Runner Planner for Windows and a number of other software  programs
to print  their  computerized  information  on paper  that looks like Day Runner
System or PRO Business System pages and carry it with them in their  organizers.
Day Runner plans to introduce a version of this product  designed for Windows 95
during fiscal 1997.

SALES AND DISTRIBUTION

     We market our  products to customers  through our own sales force,  through
manufacturers' representatives and, in certain markets outside the U.S., through
independent  distributors.  Our  primary  channels  of  distribution  are office
products and the mass market.

     Day Runner's  products are carried by more than 20,000 retail stores across
the U.S. Our sales  policies  encourage  smaller  customers to purchase  through
wholesalers.  In fiscal 1996, we shipped directly to approximately 11,500 retail
locations,  to distribution centers serving approximately 6,100 retail locations
and to approximately 200 wholesalers.

     During fiscal 1996, Day Runner sold products to approximately 730 different
customers,  compared with  approximately 785 in fiscal 1995. Our major customers
in each of our primary domestic  channels include:  office products  superstores
Office Depot, Inc., OfficeMax,  Inc. and Staples, Inc.; office products national
wholesalers  United  Stationers  Supply Co. and S.P.  Richards  Company;  office
products dealer McWhorter  Stationers  Company,  Inc.; and mass market retailers
Wal-Mart, Kmart and Target. The only customers accounting for 10% or more of the
Company's  fiscal 1996 sales were  Wal-Mart  Stores,  Inc.  and its  affiliates,
including SAM'S Clubs;  Office Depot,  Inc. and its  affiliates;  and OfficeMax,
Inc. and its affiliates.  These customers  accounted for 16.7%, 14.8% and 11.7%,
respectively,  of fiscal 1996 sales.  Including their  affiliates,  the top five
customers  of the Company  accounted  for an  aggregate  of 59.1% of fiscal 1996
sales.

     The following table sets forth, for the periods indicated,  approximate Day
Runner sales by distribution channel and as a percentage of total sales.



                                                                        
                                Fiscal            Fiscal         Twelve Months Ended          
    Distribution Channel         1996              1995             June 30, 1994            
    --------------------   ---------------   -----------------  --------------------    
(Unaudited; dollars in thousands)
                                                                  

Office products channel.   $ 62,381  49.8%   $ 56,717    46.6%    $ 52,843    54.5%   
Mass market.............     46,804  37.4      50,699    41.6       31,096    32.1    
Foreign customers.......      6,346   5.1       4,170     3.4        3,733     3.8    
Other channels..........      9,595   7.7      10,215     8.4        9,355     9.6   
                           -------- -----    --------  ------     --------  ------    
      Total.............   $125,126 100.0%   $121,801   100.0%    $ 97,027   100.0%  
                           ======== =====    ========   =====     ========   =====   


     OFFICE PRODUCTS CHANNEL.  Since 1987, Day Runner products have been broadly
distributed through the office products channel.

                     OFFICE  PRODUCTS  SUPERSTORES.  Since  their  emergence  in
                     1986,  office  products  superstores offering  discount
                     prices  in a  warehouse  atmosphere  have  become a major
                     factor  in  office products  distribution.  Our  products
                     are  carried by all the  leading  superstores,  including
                     Office Depot, Inc., OfficeMax, Inc. and Staples, Inc.

                     OFFICE  PRODUCTS  WHOLESALERS.   Day  Runner  products  are
                     currently  distributed  by most local and  regional  office
                     products wholesalers and by both national wholesalers, S.P.
                     Richards  Company and United  Stationers  Supply Co., which
                     reach office products consumers through dealers nationwide.

                     OFFICE PRODUCTS DEALERS.  Our products are also distributed
                     through  traditional  office  products  dealers,  which buy
                     directly  from   manufacturers   and   indirectly   through
                     wholesalers.   These  customers   include  both  storefront
                     dealers and contract  stationers  (also known as commercial
                     dealers) that  specialize  in selling to larger  businesses
                     through catalogs and their direct sales forces.

     MASS  MARKET.  Discount  chains  addressing  the mass market have become an
increasingly  important factor in the distribution of a wide variety of consumer
goods.  Day Runner  products  are  distributed  through a number of mass  market
retailers,  including:  Kmart,  Target and Wal-Mart;  the major wholesale clubs,
PriceCostco and SAM'S Clubs; a number of discount drug chains;  and a variety of
other mass market resellers.

     FOREIGN CUSTOMERS. Day Runner products are marketed internationally through
Day Runner Hong Kong Limited and Day Runner International Limited, the Company's
wholly owned Hong Kong and UK subsidiaries, independent foreign distributors and
its own  sales  force.  The  United  Kingdom  and key  markets  on the  European
continent are served by Day Runner International;  Asian and Pacific Rim markets
are served by Day Runner Hong Kong Limited;  and foreign markets in the Americas
are  served  through  independent  foreign  distributors  and  by  Day  Runner's
U.S.-based sales force.

     OTHER CHANNELS.  The Company also distributes its products through a number
of additional channels,  including book,  department,  gift, leather and luggage
and  stationery  stores and other  specialty  retailers.  Since March 1989,  Day
Runner  has held a  General  Services  Administration  ("GSA")  contract,  which
extends through  February 1997 and which allows the Company to market certain of
its products to the executive branch of the U.S. Government.

MARKETING

     We market our products to consumers to increase awareness of the Day Runner
brand  names and of  specific  products,  to  communicate  the  benefits  of our
products and to create and reinforce an image that our products  enable the user
to manage time and personal  resources more effectively.  We position Day Runner
to our  distribution  channels as the leader in the retail  organizer market and
the logical source for organizers,  planners and related organizational products
at a wide  range of  price  points  and  appropriate  for a wide  range of broad
consumer markets.

     ADVERTISING.  Day Runner  participates  with customers in co-op advertising
and  advertises  from  time to time in  certain  wholesale  flyers  and in trade
publications.  In addition,  from time to time, we conduct consumer  advertising
campaigns.  Media  used in such  campaigns  have  included  cable and  broadcast
television,   business  and  lifestyle   magazines  and  national  and  regional
newspapers.

     PROMOTIONAL  PROGRAMS.  Day Runner offers special promotional and incentive
programs  as part of our  introduction  of new  products  and to build  sales at
specific times of the year;  conducts  promotions  designed to build  awareness,
expand distribution and increase sales of specific products;  and conducts sales
incentive programs for wholesalers, dealers and manufacturers' representatives.

     SALES   SUPPORT.   We   support   our  sales   force   and   manufacturers'
representatives   with  a  variety  of  sales  tools,   including  catalogs  and
presentation  materials.  We support our dealers  with  point-of-sale  materials
developed  based upon  research and intended to build brand name  awareness  and
increase  sales.  Day Runner  displays are designed to be easy for  consumers to
shop and for store  personnel  to refill.  Our  packaging  is  designed  to help
consumers choose the right product and make the decision to buy.

     TRADE  SHOWS.  Day Runner  exhibits  or is  represented  by  manufacturers'
representatives in a number of national and regional trade shows aimed at office
products, mass market and other customers.

     MARKET  RESEARCH.  We regularly  conduct  market  research and test product
concepts  and  prototypes  through  the use of focus  groups and other  consumer
research.  In addition,  we maintain a database containing  information on users
who have mailed in the Welcome Cards included in many of our products.

     USER SUPPORT. We estimate that Day Runner has sold approximately 27 million
organizers and planners.  To encourage our current users to continue to purchase
and recommend our products and their  refills,  we provide a toll-free  consumer
hotline that consumers may call for referral to conveniently  located dealers or
dealers that carry specific  refills or accessories,  for customer  service,  to
contribute  suggestions and to purchase  products  directly from Day Runner.  We
make such sales  primarily as a service to our users and charge  consumers  full
suggested retail price plus handling and shipping.

     Although Day Runner products require no special training, we provide a free
user's guide in each of our two most sophisticated  organizers.  Each Day Runner
System and PRO Business System organizer  includes an "Owner's  Manual." Each of
these booklets includes illustrations showing effective use of the system and of
specific  pages  as well as tips on  time  management,  project  management  and
organization.  In addition,  through independent certified trainers, we offer to
organizations and groups our PROductivity  Personalized Time Management training
programs, which teach the fundamentals of time management using the PRO Business
System.

MANUFACTURING

     Day   Runner's    manufacturing    strategy   combines   limited   internal
manufacturing,  consisting  of  heat-sealing  binders,  sewing  binders  and the
assembly of finished products,  with the domestic and foreign  subcontracting of
product  components and finished goods. Our policy is to develop and maintain at
least two sources for key raw  materials,  product  components  and the finished
products we subcontract. Although we rely on foreign subcontractors for adequate
capacity,  we have the ability to act as our own second or third  source for the
manufacture of our loose-leaf  binders and for the final assembly of many of our
products.  This provides a certain degree of protection  against vendor problems
and, under certain  conditions,  allows us to respond to higher than anticipated
demand and improve turn-around time.

     INTERNAL  MANUFACTURING.  We  manufacture  a portion of our  binders in our
Fullerton,  California  facility and at Day Runner de Mexico,  S.A. de D.V., our
wholly owned manufacturing subsidiary located in Tijuana, and assemble a portion
of our finished products in our Fullerton facility.

     PURCHASED  COMPONENTS.  In addition to vinyl and leather raw materials,  we
purchase from  suppliers  certain major product  components,  including  printed
pages,  loose-leaf  rings,  pens,  software  disks  containing our PIM software,
electronic components and certain accessories.  With few exceptions, these items
are  manufactured  by a variety of outside  contractors  and are available  both
domestically and overseas.

     SUBCONTRACTED  FINISHED  GOODS. We subcontract the manufacture and assembly
of a portion of our finished products, including the great majority of our lower
priced organizers,  planners and related products.  Day Runner Hong Kong Limited
acts as our liaison with our Asian suppliers.

COMPETITION

     The paper-based organizer industry is becoming increasingly competitive and
is subject to rapid change.  Day Runner  competes  directly with other companies
marketing  paper-based  organizers to consumers through retail channels. We also
compete  for  the  same  target  market  with  companies  marketing  stand-alone
organizer products and/or organizers  coupled with time management  training via
direct  sales to  individuals  and to  organizations.  Our  competitors  include
companies marketing  substitutes for paper-based organizer and planner products,
such as electronic organizers, PIM software and traditional dated goods. Certain
of our  competitors  have greater name  recognition  and/or  financial,  product
development,  technical,  manufacturing  and/or  marketing  resources  than  Day
Runner.

     Day  Runner  believes  the  current  principal  competitive  factors in the
paper-based  retail  organizer  industry  are  distribution  breadth,  depth and
strength;  brand  name  recognition;  size and  loyalty  of user  base;  product
function, design, perceived quality and value; marketing capability;  breadth of
product  lines;  financial  resources;  customer  service;  product  development
capability;  manufacturing/sourcing  expertise;  and price.  We believe that the
principal  competitive factors in the related product categories we have entered
to date are similar to those in the paper-based  organizer industry.  Although a
number of our competitors have greater  financial  resources than Day Runner, we
believe that we compete well against our current  direct  competition on each of
the other  principal  competitive  factors  and  against  certain of our current
direct competition with respect to our financial strength.

     Day Runner believes that we have a number of advantages over certain of our
competitors.  Our products occupy significant shelf space in the office products
and mass market channels.  Our leadership  position in the retail market,  brand
name    recognition,     broad    product    lines,     marketing     expertise,
manufacturing/sourcing  skill, large user base and the appeal of our products to
consumers  have been  competitive  advantages  for us in these  channels  and in
certain other channels. There can be no assurance, however, that we will be able
to maintain or continue to benefit from our  competitive  advantages or that the
competitive environment will not change to our detriment.

EMPLOYEES 

     At August 23, 1996, Day Runner had 823 full-time employees, including 60 in
sales;  23 in marketing;  93 in  executive,  finance and  administration;  23 in
product development; and 624 in manufacturing operations and distribution.  None
of our employees is  represented  by a labor union,  and we have  experienced no
labor-related work stoppages.

PATENTS, COPYRIGHTS AND TRADEMARKS

     Day Runner  relies upon,  among other things,  a combination  of copyright,
patent  and  trademark  laws to protect  our  rights to  certain  aspects of our
products. There can be no assurance, however, that the steps taken by Day Runner
to protect our proprietary  rights will be adequate to prevent  imitation of our
products or independent development by others of similar products.

     Day Runner holds seven United States  patents,  and has applied for several
foreign  patents.  The  patents  we hold  are  related  to  improvements  in the
structure of and devices associated with our loose-leaf  binders,  and we do not
believe  that any of these  patents are material to our  business.  We have also
been issued  United  States  copyright  registrations  covering the text and the
compilation and editing of data in certain of our material products.  Day Runner
holds United States trademark  registrations  for "Day Runner,"  "Running Mate,"
"MEMO-RY" and the Day Runner logo and we have obtained certain state and foreign
registrations for certain of our trademarks.

Item 2.      PROPERTIES.

     Day  Runner's  principal  facility is located in an  approximately  221,000
square-foot building in Fullerton,  California, of which 135,500 square feet are
occupied  under a lease  expiring in 2001 and 85,500  square  feet are  occupied
under a lease expiring in 1997. The leases include multiple,  successive renewal
options  that,  if exercised in full,  would extend the lease terms to expire in
2011.  The Company's  headquarters  occupy  approximately  21,300 square feet in
Irvine,  California  under a lease that  expires in August 2001.  The  Company's
LaVergne,  Tennessee  distribution  facility  occupies an  approximately  35,520
square foot facility  under a lease  expiring as of the  commencement  date of a
lease of a new facility in La Vergne,  Tennessee  currently under  construction;
the Company's Mexican  subsidiary  occupies an approximately  22,450-square foot
facility  under a  month-to-month  agreement  and a 15,000  square foot facility
under a lease  expiring in July 1997; the Company's  United  Kingdom  subsidiary
occupies an approximately  1,500-square  foot facility under a lease expiring in
December 1996; and the Company's Hong Kong subsidiary  occupies an approximately
1,188 square foot facility  under a lease  expiring in May 1998. The Company has
entered into a lease  agreement dated July 31, 1996 under which it has agreed to
lease a 101,200  square  foot  distribution  facility  to be  constructed  in La
Vergne, Tennessee. The lease of the Company's current facility in La Vergne will
be  terminated  concurrently  with  the  commencement  of the  lease  of the new
facility. The Company believes it has sufficient space in its facilities or will
be able to lease  additional space on acceptable terms to meet its needs for the
foreseeable future.






Item 3.      LEGAL PROCEEDINGS.

             Inapplicable.

                                     PART II

Item 4.      SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS.

             Inapplicable.

Item 5.      MARKET FOR  REGISTRANT'S  COMMON  EQUITY AND  RELATED  STOCKHOLDER
             MATTERS.

     Day Runner's  Common Stock is traded  over-the-counter  on The Nasdaq Stock
Market under the symbol  "DAYR".  The table below shows the high and low closing
sales prices for the Common Stock as reported on The Nasdaq Stock Market for the
fiscal years ended June 30, 1996 and 1995. As of September 16, 1996,  there were
195 recordholders of the Company's Common Stock based on information provided by
the Company's transfer agent.

                                    Fiscal Year              Fiscal Year
                                      1996                     1995
                                ----------------        -----------------
             Quarter             High       Low          High         Low
             -------             ----       ---          ----         ---

             First              $ 20       $16-3/8        $22-1/8     $17-1/4
             Second               34-1/2    19-1/4         21          13-3/4
             Third                33-1/2    23-5/8         14-1/2      12-3/8
             Fourth               31-1/4    24-3/4         18-1/4      13-1/8

     The Company has never paid cash dividends.  It is the present policy of the
Company  to retain  earnings  to  finance  the  growth  and  development  of its
business, and therefore the Company does not anticipate paying cash dividends on
its Common Stock in the foreseeable  future.  Certain financial covenants in the
Company's bank line of credit  agreement  restrict the Company's  ability to pay
cash dividends in excess of $200,000.






Item 6.      SELECTED FINANCIAL DATA.

     The selected  consolidated  income statement data for the fiscal year ended
June 30, 1996 and 1995,  the short  fiscal year ended June 30, 1994 and the year
ended December 31, 1993 and the consolidated balance sheet data at June 30, 1996
and 1995 are derived from,  and are qualified in their entirety by reference to,
the  Company's  audited  consolidated  financial  statements  and notes  thereto
included  elsewhere  in this Annual  Report that have been audited by Deloitte &
Touche LLP,  independent  auditors,  as indicated in this report,  which is also
included  elsewhere in this Annual  Report.  Information  for the twelve  months
ended  June  30,  1994  is  unaudited,  and in  the  opinion  of  the  Company's
management,  the accounting  principles used to prepare the unaudited  financial
information  are  consistent  with those used to prepare the  audited  financial
statements.  The selected consolidated income statement data for the years ended
December 31, 1992 and 1991 and the  consolidated  balance sheet data at June 30,
1994 and  December  31,  1993 and 1992 are  derived  from  audited  consolidated
financial statements of the Company that are not included herein.

Consolidated Income Statement Data:
     (In thousands, except per share data)



                                                           Twelve Months       Short
                                    Fiscal      Fiscal         Ended        Fiscal Year       Years Ended December 31,
                                     1996        1995      June 30, 1994(1)    1994           1993       1992        1991
                                     ----        ----      -------------       ----           ----       ----        ----
                                                                                               

Sales...........................   $125,126    $121,801      $ 97,027       $ 43,160      $ 81,892      $71,241     $53,160
Cost of goods sold..............    60,600      62,175         50,405         22,981        41,699       35,512      24,933
                                   -------     -------       --------       --------      --------      -------     -------
Gross profit....................    64,526      59,626         46,622         20,179        40,193       35,729      28,227
                                   -------     -------       --------       --------      --------      -------     -------
Operating expenses:
   Selling, marketing and
    distribution................    29,198      32,154         25,180         12,156        21,786       20,125      15,883
   General and administrative...    16,376      13,792         11,400          5,686         9,479        7,826       6,183
                                   -------     -------       --------       --------      --------      -------     -------
   Total operating expenses.....    45,574      45,946         36,580         17,842        31,265       27,951      22,066
                                   -------     -------       --------       --------      --------      -------     -------
Income from operations..........    18,952      13,680         10,042          2,337         8,928        7,778       6,161
Net interest (income) expense...      (706)       (161)           (88)           (91)                       229         493
                                   -------     -------       --------       --------      --------      -------     -------
Income before provision for
   income taxes, extraordinary
   item and cumulative effect of
   accounting change............    19,658      13,841         10,130          2,428         8,928        7,549       5,668
Provision for income taxes......     7,840       5,863          4,196          1,061         3,638        3,096       2,376
                                   -------     -------       --------       --------      --------      -------     -------
Income before extraordinary item
   and cumulative effect of
   accounting change............    11,818       7,978          5,934          1,367         5,290        4,453       3,292
Extraordinary item litigation
    settlement - net............                                  718            718
Cumulative effect of change in
   accounting for income taxes..                                                               350
Net income......................   $11,818     $ 7,978       $  6,652       $  2,085      $  5,640      $ 4,453     $ 3,292
                                   =======     =======       ========       ========      ========      =======     =======
Earnings per common and common
   equivalent share:
   Income before extraordinary
    item and cumulative effect of
    accounting change............  $   1.79    $   1.25      $   0.96       $    0.22     $    0.87     $  0.77     $   0.72
    Extraordinary item...........                                0.12            0.11
   Cumulative effect of change in
    accounting for income taxes..                                                              0.06
                                   -------     -------       --------       ---------     ---------     -------     --------
Net earnings per share...........  $   1.79    $   1.25      $   1.08       $    0.33     $    0.93     $  0.77     $   0.72
                                   ========    ========      ========       =========     =========     =======     ========
Weighted average number of
   common and common
   equivalent shares.............     6,602       6,374         6,185           6,308         6,065       5,799        4,852
                                    =======     =======      ========        ========      ========      ======      =======

(1) Information for the twelve months ended June 30, 1994 is provided on an unaudited basis for comparison purposes only.








Consolidated Balance Sheet Data:
   (In thousands)

                                            June 30,                                  December 31,
                              ---------------------------------------     -----------------------------
                                  1996          1995         1994              1993               1992
                              ----------    ---------     -----------     -------------      ----------
                                                                              

Working capital.............  $  51,653     $  38,260     $ 30,581          $  28,190          $ 22,875
Total assets................     77,931        63,650       50,769             49,103            35,955
Short-term debt.............                      152          200                224               499
Long-term liabilities.......                       12          141                223                96
Stockholders' equity........     59,498        44,787       35,786             32,712            25,686


Item 7.      MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND 
             RESULTS OF OPERATIONS.

     The  following  discussion  should  be read  in  conjunction  with,  and is
qualified in its entirety by, the  Consolidated  Financial  Statements and Notes
thereto  included  elsewhere  in this  Annual  Report.  Historical  results  and
percentage   relationships  among  any  amounts  included  in  the  Consolidated
Financial  Statements  are not  necessarily  indicative  of trends in  operating
results for any future period.  Effective  January 1, 1994, the Company  changed
its fiscal year end from December 31 to June 30. The six-month period ended June
30, 1994 is therefore referred to as "fiscal 1994" or "short fiscal year 1994."

OVERVIEW

     Since the Company's  introduction of the first Day Runner System  organizer
in 1982,  the  Company's  revenues have been  generated by increased  unit sales
primarily of organizers and planners and secondarily of refills. Sales increases
have resulted from higher sales of existing  products,  new products and product
line  extensions.  The  Company  focuses  the  great  majority  of  its  product
development,  sales and  marketing  efforts on the office  products and the mass
market  channels.  The  office  products  channel  and the mass  market  channel
accounted for 49.8% and 37.4%, respectively, of fiscal 1996 sales.







Results of Operations

     The following tables set forth, for the periods indicated,  the percentages
that selected income statement items bear to sales and the percentage  change in
the dollar amounts of such items.



                                                                 Percentage of Sales
                                                                 -------------------
                                                                                  Twelve Months
                                                       Years Ended June 30,           Ended
                                                      1996              1995      June 30, 1994
                                                    ---------        --------     -------------
                                                                     (unaudited)
                                                                               

Sales........................................        100.0%           100.0%          100.0%
Cost of goods sold...........................         48.4             51.0            51.9
                                                     -----            -----           -----
Gross profit.................................         51.6             49.0            48.1
                                                     -----            -----           -----
Operating expenses:
   Selling, marketing and distribution.......         23.3             26.4            26.0
   General and administrative................         13.1             11.3            11.7
                                                     -----            -----           -----
    Total operating expenses.................         36.4             37.7            37.7
                                                     -----            -----           -----
Income from operations.......................         15.2             11.3            10.4
Net interest income..........................          0.5              0.1             0.1
                                                     -----            -----           -----
Income before provision for income taxes and
   extraordinary item........................         15.7             11.4            10.5
Provision for income taxes...................          6.3              4.8             4.3
                                                     -----            -----           -----

Income before extraordinary item.............          9.4              6.6             6.2
Extraordinary item: litigation settlement - net                                         0.7
                                                     -----            -----           -----
Net income...................................          9.4%             6.6 %           6.9%
                                                     =====            =====           =====





                                                                   Percentage Change
                                                                   -----------------
                                                       Year Ended                  Twelve Months
                                                      June 30, 1995             Ended June 30, 1994
                                                      to Year Ended               to Year Ended
                                                      June 30, 1996                June 30, 1995
                                                  --------------------        --------------------
                                                                                  

Sales.............................................         2.7%                        25.5%
Cost of goods sold................................        (2.5)                        23.4
Gross profit......................................         8.2                         27.9
Operating expenses:
   Selling, marketing and distribution............         9.2                         27.7
   General and administrative.....................        18.7                         21.0
    Total operating expenses......................        (0.8)                        25.6
Income from operations............................        38.5                         36.2
Net interest income...............................       338.5                         83.0
Income before provision for income taxes and
   extraordinary item.............................        42.0                         36.6
Provision for income taxes........................        33.7                         39.7
Income before extraordinary item..................        48.1                         34.4
Extraordinary item: litigation settlement - net...                                   (100.0)
Net income........................................        48.1                         19.9








Fiscal Year Ended June 30, 1996 Compared with  Fiscal Year Ended June 30, 1995

     SALES.  Sales  consist of  revenues  from gross  product  shipments  net of
allowances for returns,  rebates and credits. In fiscal 1996, sales increased by
$3,325,000,  or 2.7%,  compared  with  fiscal 1995  primarily  because of higher
average  selling  prices of refills and  secondarily  because of increased  unit
sales of refills.  Product sales were primarily to the office  products  channel
and secondarily to mass market  customers.  Sales to the office products channel
grew by  $5,664,000,  or 10.0%.  Sales to mass  market  customers  decreased  by
$3,895,000,  or 7.7%, primarily due to lower sales to Wal-Mart. Sales to foreign
customers grew by $2,176,000,  or 52.2%,  and sales to  miscellaneous  customers
grouped  together as "other,"  decreased by $620,000,  or 6.1%. Sales of refills
grew by $8,233,000,  or 23.4%. Sales of organizers and planners decreased during
the year by $7,180,000,  or 8.5%,  which  decrease was related  primarily to the
lower sales to Wal-Mart. Sales of products grouped together as "other" increased
by $2,272,000, or 108.8%, primarily because of higher sales of telephone/address
books.
     
     GROSS  PROFIT.  Gross  profit is sales  less cost of goods  sold,  which is
comprised of materials,  labor and manufacturing  overhead.  Gross profit may be
affected by, among other  things,  product mix,  production  levels,  changes in
vendor  and  customer  prices and  discounts,  sales  volume  and  growth  rate,
purchasing  and  manufacturing  efficiencies,   tariffs,  duties  and  inventory
carrying  costs.  Gross profit as a percentage  of sales  increased to 51.6% for
fiscal 1996 from 49.0% for fiscal 1995 primarily because of increased purchasing
and manufacturing efficiencies.

     OPERATING  EXPENSES.  Total operating  expenses  decreased by $372,000,  or
0.8%,  for fiscal 1996 compared with fiscal 1995,  and decreased as a percentage
of sales from 37.7% to 36.4%. Selling,  marketing and distribution expenses as a
percentage of sales  decreased  from 26.4% to 23.3%  primarily  because of lower
advertising and promotion expenses and secondarily because of lower commissions.
General and  administrative  expenses as a percentage  of sales  increased  from
11.3% to 13.1% primarily because of higher personnel costs.

     NET INTEREST  INCOME.  Primarily  because of the Company's higher levels of
cash available for short-term investment during the year, net interest income in
fiscal 1996  compared  with fiscal 1995  increased  by $545,000 and by 0.4% as a
percentage of sales.

     INCOME TAXES.  Primarily as a result of the improved  financial  results of
the Company's Hong Kong subsidiary, the Company's fiscal 1996 effective tax rate
was 39.9%,  compared  with  42.4% for fiscal  1995.  Prior to fiscal  1996,  the
operating  losses  incurred  by the  Company's  United  Kingdom  and  Hong  Kong
subsidiaries,  which  were  formed in 1993 and 1994,  respectively,  and the tax
treatment  required for these losses had increased  the Company's  effective tax
rate above what it otherwise would have been.

     NET INCOME. Compared with fiscal 1995, net income for fiscal 1996 increased
by $3,840,000, or 48.1%.




Fiscal Year Ended June 30, 1995 Compared  with the Unaudited  Twelve Months
Ended June 30, 1994

     SALES. In fiscal 1995, sales increased by $24,774,000,  or 25.5%,  compared
with the twelve  months  ended June 30,  1994  because of  increased  unit sales
primarily of organizers and planners and  secondarily of refills.  Product sales
were  primarily to the office  products  channel and  secondarily to mass market
customers. Sales of organizers and planners grew during the year by $16,311,000,
or 23.9%, with all the Company's major product lines contributing to the growth.
Sales of refills grew by $7,976,000,  or 29.3%.  Sales to mass market  customers
grew by  $19,603,000,  or 63.0%,  and accounted for 79.1% of the sales  increase
during the year.  Sales to the office  products  channel grew by $3,874,000,  or
7.3%. In addition, sales to miscellaneous customers grouped together as "other,"
grew by  $860,000,  or 9.2%,  primarily  as a  result  of  higher  sales to U.S.
Government customers, and sales to foreign customers grew by $437,000, or 11.7%.

     GROSS PROFIT.  Gross profit as a percentage of sales increased to 49.0% for
fiscal  1995 from 48.1% for the twelve  months  ended  June 30,  1994  primarily
because of increased purchasing and manufacturing efficiencies.

     OPERATING EXPENSES. Total operating expenses grew by $9,366,000,  or 25.6%,
during fiscal 1995 compared with the twelve months ended June 30, 1994, but were
unchanged as a percentage of sales at 37.7%. General and administrative expenses
as a percentage  of sales  decreased  from 11.7% to 11.3%,  primarily due to the
Company's  increased  ability to absorb  personnel  expenses  as a result of the
growth in sales. Selling, marketing and distribution expenses as a percentage of
sales increased from 26.0% to 26.4%  primarily due to increased  advertising and
promotion expenses.

     NET  INTEREST  INCOME.  Net  interest  income in fiscal 1995  increased  by
$73,000 compared with the twelve months ended June 30, 1994 and was unchanged as
a percentage  of sales  primarily  due to the  Company's  higher  levels of cash
available for short-term investments during the year.

     INCOME  TAXES.  Primarily as a result of operating  losses  incurred by the
Company's United Kingdom and Hong Kong  subsidiaries,  which were formed in June
1993 and May  1994,  respectively,  and the tax  treatment  required  for  these
losses,  the effect of which was partially offset by the utilization of research
and  development tax credits,  the Company's  fiscal 1995 effective tax rate was
42.4%, compared with 41.4% for the twelve months ended June 30, 1994.

     NET INCOME.  Net income for fiscal 1995 increased by $1,326,000,  or 19.9%,
compared  with the twelve  months  ended  June 30,  1994,  which  included a net
extraordinary gain of $718,000 from the settlement of litigation.  Income before
the extraordinary item rose $2,044,000,  or 34.4%, for fiscal 1995 compared with
the twelve months ended June 30, 1994.





QUARTERLY RESULTS

     The following tables set forth selected  unaudited  quarterly  consolidated
financial data and the percentages  such items represent of sales. The quarterly
consolidated  financial  data  reflect,  in the  opinion  of  Management  of the
Company,  all  adjustments  (which  include only normal  recurring  adjustments)
necessary to present fairly the results of operations for such periods.  Results
of any one or more quarters are not necessarily  indicative of annual results or
continuing trends.




                                                                              Quarters Ended
                                                                              --------------

                                               June 30,                March 31,           December 31,         September 30,
                                                1996                    1996                  1995                  1995
                                            -------------      -----------------      ----------------      -----------------
                                                               (In thousands, except per share amounts)
                                                                                                

Sales...............................    $  34,156   100.0%     $  18,106   100.0%     $  40,058   100.0%    $  32,806   100.0%
Gross profit........................       17,888    52.4          9,505    52.5         20,678    51.6        16,455    50.2
Total operating expenses............       13,637    39.9          8,484    46.9         12,463    31.1        10,990    33.5
Income from operations..............        4,251    12.5          1,021     5.6          8,215    20.5         5,465    16.7
Net interest income.................          296     0.8            252     1.4            104     0.3            54     0.1
Income before provision for
   income taxes.....................        4,547    13.3          1,273     7.0          8,319    20.8         5,519    16.8
Net income..........................    $   2,978     8.7      $     745     4.1      $   4,922    12.3     $   3,173     9.7
Earnings per common and
   common equivalent share..........    $    0.45              $    0.11              $    0.75             $    0.49
Weighted average number of
   common and common equivalent
   shares...........................       6,686                   6,657                  6,584                 6,445





                                                                              Quarters Ended
                                                                              --------------

                                             June 30,                March 31,           December 31,         September 30,
                                               1995                    1995                  1994                  1994
                                            --------                ----------           -----------          -------------
                                                               (In thousands, except per share amounts)
                                                                                                    

Sales...............................    $  33,147   100.0%     $  20,422   100.0%     $  36,907   100.0%    $  31,325   100.0%
Gross profit........................       16,615    50.1         10,073    49.3         18,019    48.8        14,919    47.6
Total operating expenses............       13,265    40.0          9,259    45.3         11,989    32.5        11,433    36.5
Income from operations..............        3,350    10.1            814     4.0          6,030    16.3         3,486    11.1
Net interest (income) expense.......           45     0.2           (153)   (0.7)           (26)   (0.1)          (27)   (0.1)
Income before provision for
   income taxes.....................        3,305     9.9            967     4.7          6,056    16.4         3,513    11.2
Net income..........................    $   1,872     5.6      $     652     3.2      $   3,523     9.5     $   1,931     6.2
Earnings per common and
   common equivalent share..........    $   0.29               $     0.10             $    0.55             $    0.30
Weighted average number of
   common and common equivalent
   shares...........................        6,363                   6,309                 6,374                6,411



SEASONAL FLUCTUATIONS

     The  Company  has  historically  experienced  and  expects to  continue  to
experience  significant  seasonal  fluctuations in its sales and other financial
results that it believes have resulted and will





continue to result  primarily from its  customers'  and users' buying  patterns.
These buying patterns have typically adversely affected orders for the Company's
products in the third quarter of each fiscal year.

     Although it is difficult to predict the future  seasonality  of sales,  the
Company believes that future  seasonality  should be influenced at least in part
by customer  and user buying  patterns  similar to those that have  historically
affected  the  Company.  Quarterly  financial  results are also  affected by new
product introductions and line extensions,  the timing of large orders,  changes
in product  sales or  customer  mix,  vendor and  customer  pricing,  production
levels,  supply and  manufacturing  delays and  general  industry  and  economic
conditions.   The  seasonality  of  the  Company's  financial  results  and  the
unpredictability  of the factors  affecting such  seasonality make the Company's
quarterly  and yearly  financial  results  difficult  to predict  and subject to
significant fluctuation.

LIQUIDITY AND CAPITAL RESOURCES

     During fiscal 1996, the Company financed its operating cash needs primarily
from internally generated funds. The Company's cash and cash equivalents at June
30, 1996  increased to $19,765,000  from  $4,269,000 at June 30, 1995. In fiscal
1996, net cash of $18,643,000 and $1,311,000 provided by operating and financing
activities,  respectively,  offset  net  cash of  $4,401,000  used in  investing
activities.  Of the $18,643,000  net amount provided by the Company's  operating
activities, $11,818,000 was provided by net income, $6,543,000 was provided by a
decrease in  inventories  and  $3,606,000 was provided by an increase in accrued
expenses,  which amounts were  partially  offset by an increase of $2,884,000 in
accounts receivable and an increase of $1,930,000 in income taxes receivable. Of
the  $1,311,000  net amount  provided  by the  Company's  financing  activities,
$1,475,000  was provided by the issuance of common stock.  Of the $4,401,000 net
amount  used in the  Company's  investing  activities,  $4,393,000  was  used to
acquire primarily machinery and equipment and secondarily computer equipment and
software.
     Accounts  receivable  (net) at June 30, 1996  increased by  $2,068,000,  or
10.7%,  from the amount at June 30, 1995 primarily due to terms given to certain
customers and  secondarily  due to the growth in sales.  The average  collection
period of accounts receivable at June 30, 1996 increased to 43 days from 42 days
at June 30, 1995.

     Inventories  decreased  by  $6,569,000,  or 24.7%,  from the June 30,  1995
amount primarily because of better control and management of inventory levels.

     At June 30, 1996, Day Runner had no borrowings  under its  $5,000,000  bank
line of credit but had used the line of credit to secure outstanding  letters of
credit of approximately  $1,000,000,  which reduced the  availability  under the
line of credit to approximately $4,000,000.  Borrowings under the line of credit
bear  interest  at either the bank's  prime  rate or LIBOR  plus  1.75%,  at the
Company's  election,  and are due and payable on October 1, 1996. (See Note 3 to
Consolidated  Financial  Statements.)  The Company is currently  negotiating its
line of  credit  and  expects  that it will be able to  renew it for one year on
terms no less favorable that those of its current credit line.

     The  Company  has not  incurred  significant  losses or gains from  foreign
currency exchange rate fluctuations.  The continuing  expansion of the Company's
Hong Kong, Mexican and United Kingdom  subsidiaries  could,  however,  result in
larger gains or losses as a result of fluctuations in foreign currency  exchange
rates as those  subsidiaries  conduct  business  in whole or in part in  foreign
currencies.

     The Company  believes that cash flow from  operations,  vendor credit,  its
existing  working  capital  and its bank line of credit  will be  sufficient  to
satisfy the Company's  anticipated  cash  requirements  at least through  fiscal
1997.  Nonetheless,  the  Company  may seek  additional  sources  of  capital as
necessary or appropriate  to finance  acquisitions  or to otherwise  finance the
Company's  growth or  operations;  however,  there can be no assurance that such
funds if needed will be available on favorable terms, if at all.

FORWARD LOOKING STATEMENTS

     With the  exception  of the actual  reported  financial  results  and other
historical  information,  the statements made in the Management's Discussion and
Analysis of Financial  Condition and Results of Operations  are forward  looking
statements that involve risks and uncertainties  that could affect actual future
results.  Such risks and uncertainties  include,  but are not limited to: timing
and size of orders  from  large  customers,  timing  and size of orders  for new
products,  competition,  large customers' inventory management, general economic
conditions, the health of the retail environment,  supply constraints,  supplier
performance  and  other  risks  indicated  in the  Company's  filings  with  the
Securities and Exchange Commission.

EFFECTS OF INFLATION

     The Company  believes that  inflation has not had a material  effect on its
operations.

Item 8.      FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA.

     See  the  Consolidated   Financial   Statements  of  the  Company  and  its
subsidiaries included herein and listed in Item 14(a) of this Annual Report.

Item 9.      CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON
             ACCOUNTING AND FINANCIAL DISCLOSURE.

             Inapplicable.

Item 10.     DIRECTORS AND EXECUTIVE OFFICERS OF THE REGISTRANT.

     The directors  and executive  officers of the Company and their ages are as
follows:



Name                                        Age                          Title
- ----                                        ---                          -----
                                                          

Mark A. Vidovich                            46            Chairman of the Board, Chief Executive Officer
                                                            and Director
James E. Freeman, Jr.                       49            President and Chief Operating Officer
Dennis K. Marquardt                         53            Executive Vice President, Finance &
                                                           Administration, Chief Financial Officer
                                                           and Corporate Secretary
Dennis G. Baglama                           43            Vice President, Sales
Ronald M. Bianco                            49            Vice President, Product Development
Lee R. Coffey                               60            Vice President, Human Resources
John P. Kirkland                            52            Vice President, Operations, North America
Stan Littley                                37            Vice President, International Sales
Judy Tucker                                 50            Vice President, Corporate Development
Richard J. Whatley                          52            Vice President, Chief Information Officer
James P. Higgins                            47            Director
Jill Tate Higgins                           40            Director
Charles Miller                              54            Director
Alan R. Rachlin                             45            Director
Boyd I. Willat                              53            Director
Felice Willat                               52            Director


     Each of the  Company's  directors  is  elected  at the  annual  meeting  of
stockholders  and  serves  until the next  annual  meeting  and until his or her
successor  is  elected  and  qualified,  or  until  his  or her  earlier  death,
resignation or removal. Officers are appointed by and serve at the discretion of
the Board of Directors.  The Company pays each  non-employee  director an annual
fee of $10,000, payable quarterly, plus $750 and expenses for each Board meeting
attended.  The Company pays each member of the Compensation and Audit Committees
an annual fee of $8,000  ($12,000 for the  Chairperson of each such  Committee),
payable quarterly, plus $750 and expenses for each Committee meeting attended.

     Mr. Vidovich  joined the Company as Chief Executive  Officer and a director
in April 1986 and  assumed the  additional  position of Chairman of the Board in
March 1990.

     Mr. Freeman joined the Company as Chief Operating Officer in March 1993 and
assumed the additional position of President in May 1995. From August 1992 until
March 1993, Mr. Freeman was employed as a consultant by New Product Insights, an
Overland Park,  Kansas-based  marketing  consulting  firm.  From 1986 until July
1992, he served as President,  Chief Operating  Officer and a director of Stuart
Hall Company,  Inc., a Kansas City,  Missouri-based  manufacturer  of office and
school supplies.

     Mr.  Marquardt joined the Company in April 1986 and has served as its Chief
Financial Officer since that time. He also served as Vice President,  Finance of
the Company  from April 1986 until March 1990 and as Executive  Vice  President,
Finance &  Operations  from March 1990  until  April 1993 when he was  appointed
Executive Vice President, Finance & Administration.

     Mr.  Baglama  joined the Company as National Sales Manager in January 1985,
became  National Sales  Director in June 1987 and was appointed Vice  President,
Sales in December 1990.

     Mr.  Bianco  joined the Company in June 1985 and held  various  non-officer
positions  until his  appointment  as Vice  President,  Product  Development  in
December 1990.

     Mr.  Coffey  joined the  Company as Senior  Director,  Human  Resources  in
January 1992 and became Vice  President,  Human  Resources in January 1994. From
January 1991 until joining the Company,  he served as Vice  President of Richard
E. Nosky & Associates, a Phoenix,  Arizona-based executive search and management
consulting firm.

     Mr.   Kirkland  joined  the  Company  as  Director,   Customer   Service  &
Distribution  in February 1991 and became Senior  Director,  Customer  Service &
Distribution  in February  1992. He became Vice  President,  Customer  Service &
Distribution in April 1993 and was appointed Vice President,  Operations,  North
America in March 1996.

     Mr. Littley joined the Company in January 1986 and held various non-officer
sales positions until his appointment as Vice President,  International Sales in
March 1996.

     Ms.  Tucker  joined  the  Company  in  September   1990  and  held  various
non-officer  positions  until  her  appointment  as  Vice  President,  Corporate
Development in March 1994.

     Mr. Whatley joined the Company as Senior Director,  Information Services in
December 1993 and became Vice President,  Chief Information  Officer in February
1995. He served as Vice  President,  Information  Services of Authentic  Fitness
Corporation,  an apparel  manufacturer,  from  October  1993 until  joining  the
Company,  and of Taren Holdings,  Inc., an apparel  manufacturer,  from December
1991 until its acquisition by Authentic Fitness Corporation in October 1993.

     Mr.  Higgins has been a director  since  February  1987.  Since  1984,  Mr.
Higgins  has been  President  and  Chairman  of the Board of Higgins  Management
Company, a financial consulting firm. Mr. Higgins is the husband of Ms. Higgins.

     Ms.  Higgins has been a director  since June 1986. Ms. Higgins is a private
investor and is the wife of Mr. Higgins.

     Mr. Miller has been a director  since August 1986.  Mr. Miller is a private
investor.

     Mr.  Rachlin has been a director  since August 1987. In November  1994, Mr.
Rachlin became Chief  Executive  Officer and President of Pate's Realm,  Inc., a
software  developer.  From November 1992 until  November 1994, Mr. Rachlin was a
business consultant.  From May 1987 until October 1992, Mr. Rachlin held various
executive  management  positions  at  Government  Technology  Services,  Inc., a
reseller of computer products to the government market, and most recently served
as its Executive Vice President--Strategic Development and General Counsel.

     Mr.  Willat is a co-founder of the Company,  has been a director  since its
incorporation  and served as  Chairman  of the Board from May 1981 until  August
1988. Mr. Willat has served as President and Chief  Executive  Officer of Willat
Writing Instruments,  a pen manufacturer,  since June 1988, and he has served as
President of Isola Bella,  Inc., a real estate development  company,  since June
1987. Mr. Willat is the husband of Ms. Willat.

     Ms.  Willat is a  co-founder  of the Company and has been a director  since
October  1980.  She  served as  President  from 1981 until June 1990 and as Vice
President,  Consumer  Affairs  from June 1990  until  July 1993 when she  became
Director, Consumer Affairs. Ms. Willat is the wife of Mr. Willat.

Item 11.     EXECUTIVE COMPENSATION.

Summary Compensation Table

     The following table sets forth certain information concerning  compensation
paid  or  accrued  for  the  years  indicated  below  by  the  Company  and  its
subsidiaries to or on behalf of the Company's  Chief Executive  Officer and each
of the four other most highly compensated executive officers for the fiscal year
ended June 30, 1996:


                                                     Annual Compensation             Long-Term
                                                     --------------------           Compensation
          Name and                                                                     Awards           All Other
     Principal Position        Year(1)           Salary($)(2)     Bonus($)(3)        Options(#)     Compensation($)(4)
     ------------------        -------           ------------     -----------        ----------     ------------------
                                                                                           

Mark A. Vidovich               1996              $300,000          $285,480           75,875            $2,966
Chief Executive Officer and    1995               200,000           122,000           50,000             3,000
  Chairman of the Board        1994               100,000            83,072          100,000             1,746

James E. Freeman, Jr.          1996               250,000           230,100           50,000             2,570
President and                  1995               175,000           103,250           25,000             2,625
  Chief Operating Officer      1994                87,500            64,147           50,000               547

Dennis K. Marquardt            1996               150,000           131,040           10,000             2,310
Executive Vice President,      1995               150,000            84,000           10,000             2,250
  Finance & Administration     1994                75,000            49,984           10,000             1,791
  and Chief Financial Officer

Dennis G. Baglama              1996               132,000           111,197           10,000             1,569
Vice President, Sales          1995               132,000            71,200            5,000             1,980
                               1994                66,000            33,930           10,000               363

Ronald M. Bianco               1996               132,000           111,197           10,000             2,358
Vice President,                1995               125,000            52,188            5,000             1,875
  Product Development          1994                62,500            24,841           10,000             1,363



- -------------------------------

     (1) The years 1996 and 1995 refer to the twelve  months ended June 30, 1996
and 1995,  respectively,  and the year 1994 refers to the six months  ended June
30, 1994.

     (2)  Includes  amounts,  if  any,  deferred  by  the  named  officer  under
the Company's 401(k) Plan.

     (3) Bonuses were based on the Company's  financial  performance and, except
for  discretionary  bonuses  in the  amounts of  $25,000,  $15,000  and  $10,000
included in the amounts shown for 1994 with respect to Messrs. Vidovich, Freeman
and Marquardt, respectively, were paid under the Company's Officer Bonus Plan.

     (4) All amounts shown represent  Company matching  contributions  allocated
under the Company's 401(k) Plan to the accounts of the named officers.






Option Grants in Fiscal Year 1996

         The following  table sets forth certain  information  concerning  stock
option grants in the fiscal year ended June 30, 1996 to the  executive  officers
named in the Summary Compensation Table:



                                                                                                    Potential
                                                                                                Realizable Value
                                                     Individual Grants                             at Assumed
                                                % of Total                                        Annual Rates
                                                  Options                                        of  Stock Price
                                                Granted to     Exercise                           Appreciation
                                Options          Employees       Price     Expiration          for Option Term(3)
       Name                  Granted (#)(1)    in FY 1996(2)   ($/Share)       Date           5% ($)        10% ($)
       ----                  --------------    -------------   ---------   ----------       -----------  ----------
                                                                                       

Mark A. Vidovich                75,875             45.1%        $16.75      08/08/05         $799,266    $2,025,498
James E. Freeman, Jr.           50,000             29.7          16.75      08/08/05          526,699     1,334,760
Dennis K. Marquardt             10,000              5.9          16.75      08/08/05          105,340       266,952
Dennis G. Baglama               10,000              5.9          16.75      08/08/05          105,340       266,952
Ronald M. Bianco                10,000              5.9          16.75      08/08/05          105,340       266,952
- ----------------------------------


     (1) Such  options were  granted  under the Amended and Restated  1986 Stock
Option Plan (the "1986 Plan"), vest and become exercisable in 20 equal quarterly
installments  over five years and were granted for terms of ten years subject to
earlier  termination  under certain  circumstances  relating to  termination  of
employment.  The exercise prices of such options  represent the reported closing
sales price of the  Company's  Common  Stock on The Nasdaq  Stock  Market on the
grant date.

     (2) The Company  granted options to purchase an aggregate of 168,375 shares
of Common  Stock under the 1986 Plan to  employees in the fiscal year ended June
30, 1996.

     (3) Potential  values are net of exercise price and before taxes payable in
connection  with the exercise of such options or the  subsequent  sale of shares
acquired  upon the  exercise of such  options.  These values  represent  certain
assumed rates of  appreciation  of the Company's  Common Stock (i.e., 5% and 10%
compounded annually over the term of such options) based on the SEC's rules. The
actual  values,  if any,  will  depend  upon,  among other  factors,  the future
performance of the Company's  Common Stock,  overall  market  conditions and the
named officer's continued employment with the Company.  Therefore, the potential
values reflected in this table may not necessarily be achieved.





Aggregated Option Exercises in Fiscal Year 1996
  and Option Values at June 30, 1996


     The following table sets forth certain information  concerning stock option
exercises  during the fiscal  year ended June 30, 1996 and  unexercised  options
held  as of June  30,  1996  by the  executive  officers  named  in the  Summary
Compensation Table:



                             Shares                           Number of Shares                    Value of
                            Acquired                       Underlying Unexercised         Unexercised in-the-Money
                               on            Value           Options at 6/30/96             Options at 6/30/96(2)
       Name                Exercise(#)  Realized($)(1)  Exercisable     Unexercisable   Exercisable    Unexercisable
       ----                -----------  --------------  -----------     -------------   -----------    -------------
                                                                                      

Mark A. Vidovich             48,500         $978,078       164,037        210,713        $2,243,071      $2,392,836
James E. Freeman, Jr.        20,000          157,500        49,250        118,750           589,594       1,291,406
Dennis K. Marquardt          18,000          314,820        35,575         32,525           491,784         364,178
Dennis G. Baglama            20,000          238,125         8,250         26,750           103,594         310,656
Ronald M. Bianco             10,500          182,395        24,500         25,500           340,125         292,375



- --------------------------------

(1)    Such value  represents  the  difference  between the market  value of the
       shares  acquired  upon  exercise of such  options  (calculated  using the
       closing sales price of the Company's Common Stock on the date of exercise
       as reported on The Nasdaq Stock  Market) and the  exercise  price of such
       options.

(2)    Such value  represents  the  difference  between the market  value of the
       shares  underlying  such  "in-the-money"  options  (calculated  using the
       closing sales price (i.e., $25.875) of the Company's Common Stock on June
       30, 1996 as reported on The Nasdaq Stock  Market) and the exercise  price
       of such options.

TERMINATION OF EMPLOYMENT AND CHANGE OF CONTROL ARRANGEMENTS

         OFFICER SEVERANCE PLAN

     In February  1993, the Company  implemented an officer  severance plan (the
"Severance  Plan")  under which  officers of the Company are entitled to receive
certain  severance  benefits  following  termination  of  employment,   if  such
termination is  non-temporary,  involuntary and without cause.  In addition,  if
there is a "change in control" of the Company,  an officer will receive benefits
under the Severance Plan if such officer  terminates his or her employment  with
the  Company  either for any  reason  within  one year  following  the change in
control or for "good reason"  (which  includes the  assignment to the officer of
duties significantly  inconsistent with his or her prior position or a reduction
in his or her  compensation or benefits)  within two years following such change
in control.

     Each  eligible  officer is  entitled to  severance  pay based on his or her
highest annual compensation (i.e., base salary plus automobile  allowance),  the
number of years employed by the Company and the highest office attained prior to
termination.  The  amounts  that would be payable  under the  Severance  Plan to
Messrs.  Vidovich,  Freeman,  Marquardt,  Baglama and Bianco if their employment
were  terminated  as of September 1, 1996 and they were  eligible for  severance
benefits  under  the  Severance  Plan  would be  $384,000,  $192,900,  $183,400,
$103,500 and $103,500, respectively.

COMPENSATION COMMITTEE INTERLOCKS AND INSIDER PARTICIPATION

     The  Compensation   Committee  presently  consists  of  Jill  Tate  Higgins
(Chairperson), Charles Miller and Alan R. Rachlin. No member of the Compensation
Committee is a current or former officer or an employee of the Company or any of
its subsidiaries.

     In July 1995, Mr. Rachlin entered into a two-year consulting agreement with
the Company pursuant to which he agreed to perform  consulting  services for the
Company in exchange  for  ten-year  warrants to  purchase  25,000  shares of the
Company's  Common  Stock at $19.00  per  share.  The  consulting  agreement  was
approved unanimously by the Board of Directors of the Company.

Item 12.     SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND
             MANAGEMENT.

     The following  table sets forth certain  information  regarding  beneficial
ownership  of the  Company's  Common  Stock as of  September 1, 1996 by (i) each
person  who is known by the  Company  to own  beneficially  more  than 5% of the
outstanding  shares of the Company's  Common  Stock,  (ii) each of the Company's
directors, (iii) the executive officers named in the Summary Compensation Table,
and (iv) all current directors and officers of the Company as a group:

Name of Beneficial Owner(1)         Shares Beneficially Owned   Percent of Class
- ---------------------------         -------------------------   ----------------

Jill Tate Higgins(2)                       1,097,540                 17.3%
10153-1/2 Riverside Drive, #598
Toluca Lake, CA  91602

William Blair & Company(3)                   756,190                 11.9
135 South LaSalle Street
Chicago, IL  60603

Mark A. Vidovich(4)(5)                       374,034                  5.7
15295 Alton Parkway
Irvine, CA   92618

Felice Willat(6)                             334,252                  5.3
15295 Alton Parkway
Irvine, CA  92618

Alan R. Rachlin(4)                           294,184                  4.5

Boyd I. Willat(7)                            228,709                  3.6

Dennis K. Marquardt(4)(8)                    158,142                  2.5

James P. Higgins(9)                           81,214                  1.3

James E. Freeman, Jr.(4)(10)                  79,800                  1.2

Ronald M. Bianco(4)                           40,716                   *

Dennis G. Baglama(4)                          14,250                   *

Charles Miller(4)                              8,000                   *

All current directors and officers
as a group (16 persons)(2)(4)(5)(6)
(7)(8)(9)(10)                              2,657,788                 38.0
- ----------------------------
  *  Less than one percent.                            (footnotes on next page)

     (1) Such persons have sole voting and investment  power with respect to all
shares of Common  Stock shown as being  beneficially  owned by them,  subject to
community property laws, where applicable,  and the information contained in the
footnotes to this table.

     (2)  Includes  1,027,426  shares  held  by  O.S.  II,  Inc.,  a  California
corporation of which Ms. Higgins,  along with one of her minor children,  is the
sole owner.  Also includes 70,114 shares held by Lakeside  Enterprises,  L.P., a
California limited partnership of which Ms. Higgins is the general partner and a
limited  partner  and of which O.S.  II,  Inc.  is a limited  partner.  Does not
include  11,100  shares  beneficially  owned by James P. Higgins,  Ms.  Higgins'
husband,  as to which shares Ms.  Higgins  disclaims  beneficial  ownership (see
footnote 9 below).

     (3)  Based on a Form 13F  dated  August 14, 1996,  wherein  William Blair &
Company  reported  that, as an  institutional  investment  manager,  it has sole
investment  discretion as to such shares and sole voting authority as to 177,700
of such shares.

     (4) Includes 205,261,  190,624,  42,885,  71,750, 30,000, 14,250, 8,000 and
661,145  shares for which  options  or  warrants  beneficially  owned by Messrs.
Vidovich,  Rachlin,  Marquardt,  Freeman,  Bianco,  Baglama  and  Miller and all
current  directors and officers as a group,  respectively,  are  exercisable  or
become exercisable within 60 days after September 1, 1996.

     (5) Does not include 2,559 or 7,600 shares held by Mr. Vidovich's  children
and by a trustee for the benefit of Mr. Vidovich's children, respectively, as to
which shares Mr. Vidovich disclaims beneficial ownership.

     (6)  Includes  20,000  shares  for which  options  held by Ms.  Willat  are
exercisable or become  exercisable  within 60 days after September 1, 1996. Also
includes  34,000 shares held by Mr. and Ms. Willat as trustees of trusts for the
benefit of their minor  children and as to which shares Mr. and Ms. Willat share
voting and investment power. Does not include 194,709 shares  beneficially owned
by Boyd I. Willat, Ms. Willat's husband, as to which shares Ms. Willat disclaims
beneficial ownership (see footnote 7 below).

     (7)  Includes  25,000  shares  for which  warrants  held by Mr.  Willat are
exercisable or become  exercisable  within 60 days after September 1, 1996. Also
includes  34,000 shares held by Mr. and Ms. Willat as trustees of trusts for the
benefit of their minor  children and as to which shares Mr. And Ms. Willat share
voting and investment power. Does not include 300,252 shares  beneficially owned
by Felice Willat,  Mr.  Willat's  wife, as to which shares Mr. Willat  disclaims
beneficial ownership (see footnote 6 above).

     (8)  Includes  7,600  shares  held  by Mr.  Marquardt  as  trustee  for Mr.
Vidovich's children.

     (9)  Includes  5,500  shares for which  warrants  held by Mr.  Higgins  are
exercisable or become  exercisable  within 60 days after September 1, 1996. Also
includes 70,114 shares held by Lakeside Enterprises,  L.P., a California limited
partnership of which Mr. Higgins is a limited partner in his individual capacity
and as custodian for each of the six minor children of Mr. Higgins and his wife.
Does not include 1,027,426 shares  beneficially owned by Jill Tate Higgins,  Mr.
Higgins' wife, as to which shares Mr.  Higgins  disclaims  beneficial  ownership
(see footnote 2 above).

     (10) Includes  2,000 shares held by Mr.  Freeman's  wife for the benefit of
their minor children.






Item 13.     CERTAIN TRANSACTIONS.

     See  Item 11 of this  Annual  Report  entitled  "Executive  Compensation  -
Compensation Committee Interlocks and Insider Participation."

                                     PART IV


Item 14.     EXHIBITS, FINANCIAL STATEMENT SCHEDULES, AND REPORTS
             ON FORM 8-K.

(a)          The following documents are filed as part of this Report:             Page

                                                                               

             1.       Consolidated Financial Statements                            

                      Independent Auditors' Report                                  F-1

                      Consolidated Balance Sheets at June 30, 1996 and
                      1995                                                          F-2

                      Consolidated Statements of Income for the Years Ended June
                      30, 1996 and 1995, the Six Months Ended June 30, 1994
                       and the Year Ended December 31, 1993                         F-3

                      Consolidated Statements of Stockholders' Equity for the
                      Years Ended June 30, 1996 and 1995, the Six Months Ended
                       June 30, 1994 and the Year Ended December 31, 1993           F-4

                      Consolidated Statements of Cash Flows for the Years Ended
                      June 30, 1996 and 1995, the Six Months Ended June 30, 1994
                       and the Year Ended December 31, 1993                         F-5

                      Notes to Consolidated Financial Statements                    F-6

             2.       Financial Statement Schedules

                      Independent Auditors' Report                                  S-1

                      Schedule II      -      Valuation and Qualifying Accounts     S-2

 

3.       List of Exhibits

         3.1      Certificate of Incorporation of the Registrant, as amended(1)

         3.2      Bylaws of the Registrant(2)

         10.1     Amended and Restated 1986 Stock Option Plan,  including  forms
                  of Stock Option  Agreements and Stock Purchase  Agreement(3)
                  and Amendment Nos. 1(4),  2(5),  3(5) and 4(6) thereto dated
                  July 17,  1992, February 28, 1993, May 10, 1993 and
                  May 12, 1994, respectively(7)

         10.2     1995 Stock Option Plan, including forms of Stock Option
                  Agreements(7)(8)

         10.3     Employee Stock Purchase Plan(3) and Amendment No. 1 thereto 
                  dated July 17, 1992(4)(7)

         10.4     Day Runner  401(k) Plan and Trust  Agreement(3)  effective as
                  of January 1, 1991 and Amendment  Nos. 1(9),  2(1) and 3(10) 
                  thereto  effective  January 1,  1992,  January 1,  1991 and
                  January 1,  1991, respectively(7)

         10.5     1995 Officer Bonus Plan(7)(11)

         10.6     1996 Officer Bonus Plan(12) and Amendment thereto(7)

         10.7     Officer Severance Plan effective as of February 28,  1993, 
                  including form of Employment  Separation Agreement(7)(9)

         10.8     Credit   Agreement  dated  as  of  May  1,  1993  between  the
                  Registrant  and  Wells  Fargo  Bank,   National   Association,
                  including  Line of Credit  Note(5),  Assumption and Consent to
                  Merger  Agreement  dated  as  of  June  30,  1993(13),   First
                  Amendment  to  Credit  Agreement  dated  as  of  December  15,
                  1993(13), Second Amendment to Credit Agreement dated as of May
                  1, 1994, including Line of Credit Note(14), Third Amendment to
                  Credit  Agreement dated as of October 1, 1994,  including Line
                  of Credit  Note(15) and Fourth  Amendment to Credit  Agreement
                  dated as of  October  2,  1995,  including  revolving  Line of
                  Credit Note(16)

         10.9     Triple Net Lease,  as amended,  effective as of March 22, 1991
                  between Catellus Development Corporation and the Registrant(3)
                  and as amended by Lease Amendment dated June 29, 1992(9)

         10.10    Triple Net Lease dated July 28, 1992 between Catellus
                  Development Corporation and the Registrant(9)

         10.11    Koll Business Center Lease dated  September 7,  1994 between 
                  the Registrant and Koll Alton Plaza and Aetna Life Insurance
                  Co.(1)

         10.12    Standard  Commercial Lease Agreement dated as of July 31, 1996
                  between System Realty Nine, Inc. and the Registrant

         10.13    Form of Warrant to purchase shares of the Registrant's  Common
                  Stock  issued  to  certain   directors  and  officers  of  the
                  Registrant(3) and Schedule of Warrants(7)

         10.14    Consulting Agreement effective July 28, 1995 between the 
                  Registrant and Alan R. Rachlin(7)(10)

         21.1     Subsidiaries of the Registrant(13)

         23.1     Consent of Deloitte & Touche LLP

         27.1     Financial Data Schedule

(b)      Reports on Form 8-K

         No  reports  on Form 8-K  were  filed  or  required  to be filed by the
         Registrant  during the fourth quarter of the fiscal year ended June 30,
         1996.

(c)      Exhibits

         See the list of Exhibits  under Item  14(a)3 of this  Annual  Report on
         Form 10-K.

(d)      Financial Statement Schedules

         See the list of  Schedules  under Item 14(a)2 of this Annual  Report on
         Form 10-K.


- ------------------------

(1)      Incorporated by reference to the Registrant's Transition Report on Form
         10-K (File No.  0-19835)  filed with the  Commission  on September  27,
         1994.
(2)      Incorporated  by reference to the  Registrant's  Current Report on Form
         8-K (File No. 0-19835) filed with the Commission on August 5, 1993.
(3)      Incorporated by reference to the Registrant's Registration Statement on
         Form S-1  (Registration  No.  33-45391)  filed with the  Commission  on
         January 30, 1992.
(4)      Incorporated by reference to the Registrant's Registration Statement on
         Form S-8  (Registration  No.  33-53422)  filed with the  Commission  on
         October 15, 1992.
(5)      Incorporated by reference to the Registrant's  Quarterly Report on Form
         10-Q (Registration No. 0-19835) filed with the Commission on August 16,
         1993.
(6)      Incorporated by reference to the Registrant's Registration Statement on
         Form S-8  (Registration  No.  33-84036)  filed with the  Commission  on
         September 15, 1994.
(7)      Constitutes a management  contract or compensatory  plan or arrangement
         required  to be  filed as an  exhibit  pursuant  to Item  14(c) of this
         Annual Report on Form 10-K.
(8)      Incorporated by reference to the Registrant's Registration Statement on
         Form S-8  (Registration  No.  33-80819)  filed with the  Commission  on
         December 22, 1995.
(9)      Incorporated  by reference to the  Registrant's  Annual  Report on Form
         10-K (File No. 0-19835) filed with the Commission on March 31, 1993.
(10)     Incorporated  by reference to the  Registrant's  Annual  Report on Form
         10-K (File No.  0-19835)  filed with the  Commission  on September  27,
         1995.
(11)     Incorporated by reference to the Registrant's  Quarterly Report on Form
         10-Q (File No. 0-19835) filed with the Commission on February 14, 1995.
(12)     Incorporated by reference to the Registrant's  Quarterly Report on Form
         10-Q (File No. 0-19835) filed with the Commission on February 13, 1996.
(13)     Incorporated  by reference to the  Registrant's  Annual  Report on Form
         10-K (File No. 0-19835) filed with the Commission on March 30, 1994.
(14)     Incorporated by reference to the Registrant's  Quarterly Report on Form
         10-Q (File No. 0-19835) filed with the Commission on May 16, 1994.
(15)     Incorporated by reference to the Registrant's  Quarterly Report on Form
         10-Q (File No. 0-19835) filed with the Commission on November 14, 1994.
(16)     Incorporated by reference to the Registrant's  Quarterly Report on Form
         10-Q (File No. 0-19835) filed with the Commission on November 13, 1995.







                                                      SIGNATURE

                  Pursuant  to the  requirements  of  Section 13 or 15(d) of the
Securities  Exchange Act of 1934,  the Registrant has duly caused this report to
be signed on its behalf by the undersigned,  thereunto duly  authorized,  in the
City of Irvine, California.

                                                DAY RUNNER, INC.



                                            By:  /s/  Mark A. Vidovich
                                                --------------------------
                                                  Mark A. Vidovich
                                                 Chairman of the Board and
                                                 Chief Executive Officer

Dated:   September 27, 1996

     Pursuant to the requirements of the Securities Act of 1934, this report has
been signed below by the following  persons on behalf of the  Registrant  and in
the capacities and on the dates indicated.



           Signature                                           Title                                Date
           ---------                                           -----                                ----

                                                                                          

         /s/ Mark A. Vidovich                                                                 September 27, 1996
- ----------------------------------------               Chairman of the Board and
           Mark A. Vidovich                            Chief Executive Officer
                                                       (Principal Executive Officer)

         /s/ Dennis K. Marquardt                                                              September 27, 1996
- ----------------------------------------               Executive Vice President,
           Dennis K. Marquardt                         Finance & Administration and
                                                       Chief Financial Officer
                                                       (Principal Financial Officer
                                                       and Accounting Officer)

         /s/ James P. Higgins                          Director                               September 27, 1996
- ----------------------------------------
           James P. Higgins


         /s/ Jill Tate Higgins                         Director                               September 27, 1996
- ----------------------------------------
           Jill Tate Higgins


         /s/ Charles Miller                            Director                               September 27, 1996
- ----------------------------------------
           Charles Miller



         /s/ Alan R. Rachlin                           Director                               September 27, 1996
- ----------------------------------------
           Alan R. Rachlin


         /s/ Boyd I. Willat                            Director                               September 27, 1996
- ----------------------------------------
           Boyd I. Willat


         /s/ Felice Willat                             Director                               September 27, 1996
- ----------------------------------------
           Felice Willat

















                                              INDEPENDENT AUDITORS' REPORT


Day Runner, Inc.:

We have audited the accompanying consolidated balance sheets of Day Runner, Inc.
and  subsidiaries  as of June 30, 1996 and 1995,  and the  related  consolidated
statements of income,  stockholders'  equity, and cash flows for the years ended
June 30,  1996 and 1995,  the six months  ended June 30, 1994 and the year ended
December 31, 1993.  These  financial  statements are the  responsibility  of the
Company's  management.  Our  responsibility  is to  express  an opinion on these
financial statements based on our audits.

We  conducted  our  audits  in  accordance  with  generally   accepted  auditing
standards.  Those standards require that we plan and perform the audit to obtain
reasonable assurance about whether the financial statements are free of material
misstatement.  An audit includes examining, on a test basis, evidence supporting
the amounts and disclosures in the financial statements.  An audit also includes
assessing the  accounting  principles  used and  significant  estimates  made by
management,  as well as evaluating the overall financial statement presentation.
We believe that our audits provide a reasonable basis for our opinion.

In our opinion,  such consolidated  financial  statements present fairly, in all
material respects,  the financial position of Day Runner,  Inc. and subsidiaries
as of June 30, 1996 and 1995 and the results of their  operations and their cash
flows for the years ended June 30, 1996 and 1995,  the six months ended June 30,
1994 and the year ended December 31, 1993 in conformity with generally  accepted
accounting principles.

As discussed in Note 1 to the  consolidated  financial  statements,  in 1993 the
Company  changed  its  method of  accounting  for income  taxes to conform  with
Statement of Financial Accounting Standards No. 109.


DELOITTE & TOUCHE LLP

/s/Deloitte & Touche LLP


Long Beach, California
August  9, 1996



                                                          F-1







                                           DAY RUNNER, INC. AND SUBSIDIARIES

                                              CONSOLIDATED BALANCE SHEETS

                                                 (Dollars in thousands)

                                                         ASSETS
                                                                                        June 30,         June 30,
                                                                                          1996             1995
                                                      
                                                                                       ---------         ------
                                                                                                     
Current assets:
    Cash and cash equivalents (Note 1).............................................    $ 19,765          $ 4,269
    Accounts receivable (less allowance for doubtful accounts and
       sales returns and other allowances of $7,374 and $7,132 at
       June 30, 1996 and 1995, respectively) (Note 3)..............................      21,441           19,373
    Inventories (Notes 1 & 3)......................................................      20,040           26,609
    Prepaid expenses and other current assets (Note 9).............................       1,710            1,686
    Income taxes receivable (Notes 1, 5 & 6).......................................       1,930
    Deferred income taxes (Notes 1 & 5)............................................       5,200            5,174
                                                                                       --------          -------
       Total current assets........................................................      70,086           57,111
                                                                                       --------          -------
Property and equipment - At cost (Notes 1 & 4)
    Machinery and equipment........................................................       6,942            4,678
    Data processing equipment and software.........................................       4,707            3,603
    Leasehold improvements.........................................................       1,514            1,246
Vehicles...........................................................................         202              233
                                                                                       --------          -------
Total  ............................................................................      13,365            9,760
    Less accumulated depreciation and amortization.................................       5,864            4,078
                                                                                       --------          -------
    Property and equipment - net...................................................       7,501            5,682
                                                                                       --------          -------
Other assets (Note 9)..............................................................         344              857
                                                                                       --------          -------
Total assets.......................................................................    $ 77,931          $63,650
                                                                                       ========          =======

                                          LIABILITIES AND STOCKHOLDERS' EQUITY
Current liabilities:
    Accounts payable...............................................................    $  8,063          $ 9,200
    Accrued expenses (Note 2)......................................................      10,370            7,498
    Income taxes payable (Notes 1, 5 & 6)..........................................                        2,001
    Current portion of long-term debt (Note 3).....................................                          141
    Current portion of capital lease obligations (Note 4)..........................                           11
                                                                                       --------          -------
       Total current liabilities...................................................      18,433           18,851
                                                                                       --------          -------
Long-term liabilities -
    Capital lease obligations (Note 4).............................................                           12
                                                                                                         -------
Commitments and contingencies (Notes 4, 10 & 11)
Stockholders' equity (Notes 6, 7 & 8):
    Preferred stock (1,000,000 shares authorized; $0.001 par value, no shares
       issued or outstanding)
    Common stock (14,000,000 shares authorized;  $0.001 par value; 6,304,771 and
       6,125,797 shares issued and outstanding at June 30, 1996 and 1995,
       respectively)...............................................................           6                6
    Additional paid-in capital.....................................................      22,869           19,942
    Retained earnings..............................................................      36,620           24,802
    Cumulative translation adjustment (Note 1).....................................           3               37
                                                                                       --------          -------
       Total stockholders' equity..................................................      59,498           44,787
                                                                                       --------          -------
Total liabilities and stockholders' equity.........................................    $ 77,931          $63,650
                                                                                       ========          =======

     See accompanying notes to consolidated financial statements.

                                       F-2








                                           DAY RUNNER, INC. AND SUBSIDIARIES

                                           CONSOLIDATED STATEMENTS OF INCOME

                                        (In thousands, except per share amounts)

                                                                     Years Ended          Six Months        Year Ended
                                                                      June 30,          Ended June 30,     December 31,
                                                                  1996        1995          1994              1993
                                                                 -------    -------   -----------------   --------------

                                                                                                        
Sales (Note 1)..............................................     $125,126  $ 121,801      $  43,160           $  81,892
Cost of goods sold..........................................       60,600     62,175         22,981              41,699
                                                                ---------  ---------      ---------           ---------
Gross profit................................................       64,526     59,626         20,179              40,193
                                                                ---------  ---------      ---------           ---------
Operating expenses (Notes 4, 9 & 11):
    Selling, marketing and distribution.....................       29,198     32,154         12,156              21,786
    General and administrative..............................       16,376     13,792          5,686               9,479
                                                                ---------  ---------      ---------           ---------
       Total operating expenses.............................       45,574     45,946         17,842              31,265
                                                                ---------- ----------     ---------           ---------
Income from operations......................................       18,952     13,680          2,337               8,928
                                                                ---------  ---------      ---------           ---------
Interest (income) expense:
    Interest income.........................................         (823)      (428)          (139)                (85)
    Interest expense........................................          117        267             48                  85
                                                                ---------  ---------      ---------           ---------
       Net interest income..................................         (706)      (161)           (91)
                                                                ---------  ---------      ---------
Income before provision for income taxes, extraordinary
    item and cumulative effect of accounting change.........       19,658     13,841          2,428               8,928
Provision for income taxes (Notes 1 & 5)....................        7,840      5,863          1,061               3,638
                                                                ---------  ---------      ---------           ---------
Income before extraordinary item and cumulative effect of
    accounting change.......................................       11,818      7,978          1,367               5,290
Extraordinary item: litigation settlement, net of income taxes
     of $542,000 (Note 10)..................................                                    718
Cumulative effect of change in accounting for income
    taxes (Note 1)..........................................                                                        350
                                                                ---------  ---------      ---------           ---------
Net income..................................................    $  11,818  $   7,978      $   2,085           $   5,640
                                                                =========  =========      =========           =========

Earnings per common and common equivalent share (Note 1):
Income before extraordinary item and cumulative effect
    of accounting change....................................    $    1.79  $    1.25      $    0.22           $    0.87
Extraordinary item (Note 10)................................                                   0.11
Cumulative effect of change in accounting for income taxes..                                                       0.06
                                                                ---------  ---------      ---------           ---------
Net earnings per share......................................    $    1.79  $    1.25      $    0.33           $    0.93
                                                                =========  =========      =========           =========
Weighted average number of common and common
    equivalent shares.......................................        6,602      6,374          6,308               6,065
                                                                =========  =========      =========           =========


     See accompanying notes to consolidated financial statements.













                                       F-3







                                           DAY RUNNER, INC. AND SUBSIDIARIES

                                    CONSOLIDATED STATEMENTS OF STOCKHOLDERS' EQUITY

                                                 (Dollars in thousands)

                                          Number                      Additional                    Cumulative
                                         of Shares         Common       Paid-In      Retained       Translation
                                        Outstanding         Stock       Capital      Earnings       Adjustment     Total
                                        -----------         -----       -------      --------       ----------     -----
                                                                                               
Balance at January 1, 1993............   5,276,563         $    5        $ 16,582     $  9,099                    $25,686
Exercise of warrants (Note 8).........     345,962              1             430                                     431
Exercise of options (Notes 6 & 7).....     173,906                            505                                     505
Tax benefit of options (Note 6).......                                        450                                     450
Net income............................                                                   5,640                      5,640
                                         ---------         ------        --------     --------      --------      -------
Balance at December 31, 1993..........   5,796,431              6          17,967       14,739                     32,712
Exercise of options (Notes 6 & 7).....     235,886                            721                                     721
Tax benefit of options (Note 6).......                                        276                                     276
Cumulative translation adjustment
    (Note 1)..........................                                                              $     (8)          (8)
Net income............................                                                   2,085                      2,085
                                         ---------         ------        --------     --------      --------      -------
Balance at June 30, 1994..............   6,032,317              6          18,964       16,824            (8)      35,786
Exercise of warrants (Note 8).........      31,500                            126                                     126
Exercise of options (Notes 6 & 7).....      61,980                            568                                     568
Tax benefit of options (Note 6).......                                        284                                     284
Cumulative translation adjustment
   (Note 1)...........................                                                                    45           45
Net income............................                                                   7,978                      7,978
                                         ---------         ------        --------     --------      --------      -------
Balance at June 30, 1995..............   6,125,797              6          19,942       24,802            37       44,787
Exercise of options (Notes 6 & 7).....     178,974                          1,475                                   1,475
Tax benefit of options (Note 6).......                                      1,452                                   1,452
Cumulative translation adjustment
   (Note 1)...........................                                                                   (34)         (34)
Net income............................                                                  11,818                     11,818
                                         ---------         ------        --------     --------      --------      -------
Balance at June 30, 1996..............   6,304,771         $    6        $ 22,869     $ 36,620      $      3      $59,498
                                         =========         ======        ========     ========      ========      =======


     See accompanying notes to consolidated financial statements.











                                                          F-4







                                           DAY RUNNER, INC. AND SUBSIDIARIES
                                         CONSOLIDATED STATEMENTS OF CASH FLOWS
                                                 (Dollars in thousands)

                                                                     Years Ended          Six Months        Year Ended
                                                                      June 30,          Ended June 30,      December 31,
                                                                  1996        1995          1994               1993
                                                                 ------     -------   -----------------   --------------
                                                                                                     
Cash flows from operating activities:
    Net income................................................   $ 11,818  $  7,978      $  2,085         $  5,640
    Adjustments to reconcile net income to net cash provided by
      (used in) operating activities:
      Gain on sale of property and equipment..................                                (31)
Depreciation and amortization.................................      2,548     1,259           522              815
      Provision for losses on accounts receivable.............        810       452           124              168
Write-off of barter credits...................................        520       210
      Utilization of barter credits...........................                   56           129
Cumulative effect of change in accounting for
        income taxes..........................................                                                (350)
      Deferred income tax provision...........................        (26)   (2,690)          165              309
      Changes in operating assets and liabilities:
        Accounts receivable...................................     (2,884)   (2,475)       (2,506)          (7,277)
Inventories  .................................................      6,543     8,182)       (4,589)             3,647
Prepaid expenses and other current assets.....................        (87)      224          (684)             238
Income taxes receivable.......................................     (1,930)
        Accounts payable......................................     (1,028)     (101)        1,123            4,039
Accrued expenses..............................................      3,606     3,209        (1,022)           1,376
Income taxes payable..........................................     (1,247)    1,308        (1,113)           1,305
                                                                 --------  --------      --------         --------
        Net cash provided by (used in)
          operating activities................................     18,643     1,248        (5,797)           9,910
                                                                 --------  --------      --------         --------
Cash flows from investing activities:
    Proceeds from disposition of property and equipment.......                                110
Certificates of deposit.......................................                                                  64
    Acquisition of property and equipment.....................     (4,393)   (2,592)       (1,094)          (1,998)
Other assets .................................................         (8)     (146)         (71)                4
    Purchase of marketable securities.........................                             (3,843)
Sale of marketable securities.................................                3,843
                                                                 --------  --------      --------         --------
Net cash (used in) provided by investing activities...........     (4,401)    1,105        (4,898)          (1,930)
                                                                 --------  --------      --------         --------
Cash flows from financing activities:
    Net repayment under line of credit........................                                                (423)
    Proceeds from long-term debt..............................                                                 461
    Payment of long-term debt.................................       (141)     (154)          (64)            (102)
Payment of capital lease obligations..........................        (23)      (23)          (43)             (84)
    Exercise of warrants......................................                  126                            431
    Exercise of options.......................................      1,475       568           721              505
                                                                 --------  --------      --------         --------
    Net cash provided by financing activities.................      1,311       517           614              788
                                                                 --------  --------      --------         --------

Effect of exchange rate changes on cash and
     cash equivalents.........................................        (57)      (73)           (3)
                                                                 --------  --------      --------
Net increase (decrease) in cash and cash equivalents..........     15,496     2,797       (10,084)           8,768
Cash and cash equivalents at beginning of period..............      4,269     1,472        11,556            2,788
                                                                 --------  --------      --------         --------

Cash and cash equivalents at end of period....................   $ 19,765  $  4,269      $  1,472         $ 11,556
                                                                 ========  ========      ========         ========

     See accompanying notes to consolidated financial statements.


                                                          F-5




                        DAY RUNNER, INC. AND SUBSIDIARIES

                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

1.       THE COMPANY AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

     Day Runner,  Inc. and subsidiaries  (the "Company")  design and manufacture
personal  organizer  systems,  refills  and  related  products,  marketing  them
domestically and  internationally.  A substantial portion of the Company's sales
is to office  products  superstores,  wholesalers and dealers and to mass market
retailers   throughout  the  United   States.   The  Company  grants  credit  to
substantially all of its customers.

     FISCAL YEAR. Effective January 1, 1994, the Company changed its fiscal year
from a calendar year to the period ended June 30.

     CONSOLIDATION.  The consolidated  financial statements include the accounts
of  Day  Runner,  Inc.  and  its  wholly  owned  subsidiaries.  All  significant
intercompany balances and transactions have been eliminated in consolidation.

     FOREIGN  CURRENCY  TRANSLATION.  Assets and  liabilities  of the  Company's
foreign  subsidiaries  are  translated  into U.S.  dollars at the exchange  rate
prevailing at the balance sheet date and, where appropriate, at historical rates
of exchange.  Income and expense accounts are translated at the weighted average
rate in effect  during  the  year.  The  aggregate  effect  of  translating  the
financial  statements  of the  foreign  subsidiaries  is  included as a separate
component of  stockholders'  equity.  Foreign  exchange  gains (losses) were not
significant  during the years ended June 30, 1996 and 1995, the six months ended
June 30, 1994 or the year ended December 31, 1993.

     CASH  EQUIVALENTS.  The Company  considers  all highly  liquid  investments
purchased with a maturity of three months or less to be cash equivalents.

     INVENTORIES. Inventories are stated at the lower of cost or market. Cost is
determined  on  the  first-in,  first-out  basis.  Inventories  consist  of  the
following (in thousands):
                                                   June 30,           June 30,
                                                    1996               1995
                                                 ----------         ----------
               Raw materials.................   $   8,212            $   8,152
               Work in process...............         327                  274
               Finished goods................      11,501               18,183
                                                 ----------         -----------
                        Total................   $  20,040            $  26,609
                                                 ==========         ===========


     SALES. Revenue is recognized upon shipment of product to the customer, with
appropriate allowances for estimated returns, rebates and other allowances.

     SIGNIFICANT  CUSTOMERS.  In fiscal 1996 and 1995,  sales to three customers
accounted for 16.7%, 14.8% and 11.7% and 24.9%,  14.3% and 11.6%,  respectively,
of the  Company's  sales.  During the six months ended June 30,  1994,  sales to
three customers  accounted for 19.3%, 15.5% and 14.1% of the Company's sales. In
1993,  sales to three  customers  accounted  for  17.6%,  15.6% and 15.2% of the
Company's sales.




                                                          F-6






     DEPRECIATION  AND  AMORTIZATION.  Depreciation of property and equipment is
provided for over the estimated useful lives of the respective assets, using the
straight-line  method.  Estimated  useful  lives range from three to five years.
Leasehold  improvements  are amortized using the  straight-line  method over the
lesser of the estimated useful life of the asset or the life of the lease.

     INCOME  TAXES.  The Company uses the  liability  method of  accounting  for
income taxes. Under the liability method, deferred taxes are determined based on
temporary  differences  between the financial  reporting and income tax bases of
assets and  liabilities  at the balance sheet date  multiplied by the applicable
tax rates. The Company adopted the liability  method  effective  January 1, 1993
and recorded a one-time benefit of $350,000  representing the cumulative  effect
of that change in accounting principle as of that date.

     FAIR VALUE OF FINANCIAL  INSTRUMENTS.  The Company's financial  instruments
consist  primarily  of  cash,   accounts   receivable  and  payable,   and  debt
instruments.  The book  values of  financial  instruments,  other  than the debt
instruments, are representative of their fair values due to short-term maturity.
The book value of the Company's  debt  instruments  is considered to approximate
its fair  value  because  the  interest  rate of these  instruments  is based on
current rates offered to the Company.

     EARNINGS PER SHARE.  Earnings per share  information  is computed using the
weighted  average  number of shares of common  stock  outstanding  and  dilutive
common  equivalent  shares from stock  options and  warrants  using the treasury
stock  method.  Fully diluted  amounts for each period do not differ  materially
from the amounts presented.

     USE  OF  ESTIMATES  IN  THE  PREPARATION  OF  FINANCIAL   STATEMENTS.   The
preparation  of financial  statements  in  conformity  with  generally  accepted
accounting principles requires management to make estimates and assumptions that
affect  the  reported  amounts  of assets  and  liabilities  and  disclosure  of
contingent  assets and  liabilities at the date of the financial  statements and
the reported amounts of revenues and expenses for the reporting  period.  Actual
results could differ from those estimates.

     NEW  ACCOUNTING  STANDARDS.  Statement  of Financial  Accounting  Standards
(SFAS) No. 121,  "Accounting  for the  Impairment of  Long-Lived  Assets and for
Long-Lived  Assets to Be Disposed Of," requires that certain  long-lived  assets
and certain identifiable  intangibles be reviewed for impairment whenever events
or changes in circumstances indicate that the carrying amount of the assets may
not be  recoverable.  The Company  adopted  SFAS No. 121 in 1996,  the effect of
which was not significant.

     In October 1995, the Financial  Accounting  Standards Board issued SFAS No.
123,  "Accounting  for  Stock-Based  Compensation,"  effective for  transactions
entered  into in fiscal years  beginning  after  December 15, 1995.  The Company
plans to continue  accounting  for  stock-based  compensation  under  Accounting
Principles Board Opinion No. 25,  Accounting for Stock Issued to Employees,  and
related  interpretations  as permitted by SFAS No.123.  Beginning in 1997, under
SFAS No. 123,  the Company  will  disclose pro forma net income and earnings per
share as if the fair value method of accounting for stock-based compensation had
been elected, for all awards granted in fiscal years 1996 and 1997.

     RECLASSIFICATIONS.   Certain   reclassifications  were  made  to  the  1995
financial statements to conform to the current year presentation.





                                       F-7





2.       ACCRUED EXPENSES

         Accrued expenses consist of the following (in thousands):

                                                     June 30,       June 30,
                                                       1996           1995
                                                    ---------       --------
          Accrued sales and promotion costs.....  $   4,027        $   3,350
          Accrued payroll and related costs.....      3,923            2,297
          Other.................................      2,420            1,851
                                                  ---------        ---------
                             Total..............  $  10,370        $   7,498
                                                  =========        =========

3.       BANK BORROWINGS

     The Company has a credit  agreement with a bank, the terms of which provide
for  borrowings  under a line of  credit  of up to an  aggregate  of  $5,000,000
through October 1, 1996. Under the line of credit, the Company may either borrow
funds, open commercial letters of credit or open standby letters of credit up to
$5,000,000.  However, in no event may the aggregate of borrowings and letters of
credit exceed  $5,000,000.  Each letter of credit shall be issued for a term not
to  exceed  180 days and  shall not  expire  subsequent  to  February  1,  1997.
Borrowings are  collateralized by accounts  receivable,  inventories and certain
other assets.

     Under the bank credit  agreement,  the  Company  also had a term loan which
expired in May 1996. Accordingly, such amount was paid in full during 1996.

     All borrowings  under the line of credit bear interest either at the bank's
prime rate (8.75% at June 30,  1996) or at LIBOR  (5.49% at June 30,  1996) plus
1.75%, at the Company's election.

     The  credit  agreement  requires  the  Company  to  maintain  total debt to
tangible net worth of not more than 1.5 to 1 and to maintain  certain  specified
operating ratios. The agreement also requires that the Company obtain the bank's
approval to declare or pay dividends in excess of $200,000.

4.       LEASES

     The  Company has three  noncancelable  operating  leases for its  principal
operating facility and its corporate headquarters. The leases expire in 1997 and
2001. The leases include  renewal  options that, if exercised,  would extend the
lease terms through 2011, and the leases provide for increases in future minimum
annual rental  payments based on defined  increases in the Consumer Price Index,
subject to certain minimum  increases.  The Company also has entered into leases
for  certain  production,   warehouse,   computer  and  office  equipment  under
noncancelable operating leases that expire through August 1999.
     Future minimum lease payments under the operating  leases at June 30, 1996,
are summarized as follows (in thousands):
                                                                   Operating
       Year                                                         Leases
       ----                                                       --------
       1997....................................................   $   3,032
       1998....................................................       2,092
       1999....................................................       1,625
       2000....................................................       1,242
       2001....................................................       1,221
       Thereafter..............................................         222
                                                                  ---------
       Total minimum lease payments............................   $   9,434
                                                                  =========
                                                          F-8

     Included in property and equipment at June 30, 1995 is  capitalized  leased
equipment with a cost of $268,000 and accumulated amortization of $219,000. Such
assets were fully depreciated at June 30, 1996.

     Rent expense was $3,927,000,  $3,128,000, $1,120,000 and $2,345,000 for the
years ended June 30, 1996 and 1995,  the six months ended June 30, 1994, and the
year ended December 31, 1993, respectively.

5.      INCOME TAXES



     The income tax provision consists of the following (in thousands):
                                                                              Six Months         Year
                                                                                Ended           Ended
                                                    Years Ended June 30,       June 30,       December 31,
                                                     1996         1995           1994            1993
                                                     ----         ----        ---------       ------------
                                                                                  
        Current:
          Federal...............................    $  6,393   $  7,153       $    667          $  2,557
          State.................................       1,473      1,400            229               772
                                                    --------    -------       --------          --------
        Total current...........................       7,866      8,553            896             3,329
                                                    --------   --------       --------          --------
        Deferred provision (benefit):...........
          Federal...............................         (37)    (2,363)           173               246
          State.................................          11       (327)            (8)               63
                                                    --------   --------       --------          --------
        Total deferred..........................         (26)    (2,690)           165               309
                                                    ---------  --------       --------          --------
        Total income tax provision..............    $  7,840   $  5,863       $  1,061          $  3,638
                                                    ========   ========       ========          ========


     Differences  between the total income tax provision and the amount computed
by applying the statutory  federal income tax rate to income before income taxes
are as follows (in thousands):



                                                                              Six Months          Year
                                                                                Ended             Ended
                                                    Years Ended June 30,       June 30,         December 31,
                                                     1996         1995           1994              1993
                                                     ----         ----       -----------       -------------
                                                                                       

        Computed tax expense using the
          statutory federal income tax rate.....    $  6,880   $  4,946       $    826          $  3,124
        Increase (decrease) in taxes arising from:
          State taxes, net of federal benefit...         980        698            146               544
          Foreign subsidiary operating losses...          35        281            114
          Other.................................         (55)       (62)           (25)              (30)
                                                    --------   --------       --------          --------
          Total.................................    $  7,840   $  5,863       $  1,061          $  3,638
                                                    ========   ========       ========          ========

        Effective income tax rate...............          40%        42%            44%               41%
                                                    ========   ========       ========          ========














                                                          F-9







     Total  deferred  tax assets and  deferred  tax  liabilities  consist of the
following at June 30, 1996 and 1995 (in thousands):



                                                                       June 30,             June 30,
                                                                         1996                 1995
                                                                   ------------            ----------
                                                                                       

          Allowance for sales returns............................      $2,072                 $2,216
          Inventory obsolescence reserve.........................       1,479                  1,376
          Allowance for doubtful accounts........................       1,005                    715
          State taxes............................................         523                    518
          Other deferred tax assets..............................         706                    382
                                                                       ------                 ------
          Total deferred tax assets..............................       5,785                  5,207
          Less deferred tax liabilities..........................         585                     33
                                                                       ------                 ------
          Total..................................................      $5,200                 $5,174
                                                                       ======                 ======


6.       STOCK OPTION PLAN

     Under the Company's  1995 Stock Option Plan (the  "Plan"),  an aggregate of
300,000  shares of common  stock is  reserved  for  issuance  to key  employees,
including officers and directors,  and outside  directors.  Both incentive stock
options and  nonstatutory  stock options are  authorized  for issuance under the
Plan. The terms of the options are determined at the time of grant.  Pursuant to
the Plan, the per share option price of incentive  stock options may not be less
than the fair market  value of a share of common stock (85% of fair market value
in the case of nonstatutory  stock options) at the date of grant, and no options
may be granted after December 2005. The  outstanding  options  typically  become
exercisable over a period of five years from the date of issuance and have terms
up to ten years.

     The Company also  authorized the issuance of up to 1,725,000  shares of the
Company's  common stock under its Amended and  Restated  1986 Stock Option Plan.
Such options  typically become  exercisable  ratably over a period of five years
from the date of  issuance  and have terms of six to ten  years.  As of June 30,
1996,  options  covering 853,925 shares have been exercised and options covering
866,075 shares remain  outstanding.  No additional options will be granted under
this plan.

     During the years  ended June 30, 1996 and 1995,  the six months  ended June
30, 1994 and the year ended  December 31, 1993,  certain  officers and employees
exercised options to purchase an additional 164,025, 45,750, 230,050 and 154,050
shares,  respectively,  of  the  Company's  common  stock  for an  aggregate  of
$1,214,000, $362,000, $657,000 and $348,000, respectively (see Note 7).

     In connection with the exercise of nonstatutory  stock options and the sale
of shares purchased pursuant to incentive stock options,  the Company realized a
reduction in its current tax liability  during the years ended June 30, 1996 and
1995,  the six months ended June 30, 1994, and the year ended December 31, 1993.
This   reduction   totaled   $1,452,000,   $284,000,   $276,000  and   $450,000,
respectively, and was credited to additional paid-in capital.











                                                          F-10









         A summary of stock option activity is as follows:

                                                               Number of
                                                                Options                 Per Share
                                                                -------                 ---------
                                                                              

                 Outstanding, January 1, 1993..........          708,425             $2.26 - $15.00
                    Granted............................          292,500              8.75 - 12.00
                    Exercised..........................        (154,050)                  2.26
                    Cancelled..........................          (48,600)             2.26 - 11.25
                                                               ---------
                 Outstanding, December 31, 1993........          798,275              2.26 - 15.00
                    Granted............................          245,000             12.50 - 18.625
                    Exercised..........................        (230,050)              2.26 - 11.25
                    Cancelled..........................          (15,750)            10.25 - 12.50
                                                               ---------
                 Outstanding, June 30, 1994............          797,475              2.26 - 18.625
                    Granted............................          148,000             16.75 - 19.50
                    Exercised..........................          (45,750)             2.26 - 12.50
                    Cancelled..........................          (33,000)             2.26 - 18.625
                                                               ---------
                 Outstanding, June 30, 1995............          866,725              2.26 - 19.50
                    Granted............................          168,375                16.75
                    Exercised..........................         (164,025)             2.26 - 19.50
                    Cancelled..........................           (5,000)            12.50 - 19.50
                                                               ---------
                 Outstanding, June 30, 1996............          866,075              8.75 - 19.50
                                                               =========


     At June 30, 1996, options to purchase 378,037 shares at prices ranging from
$8.75 to $19.50 were exercisable.

     On July 8, 1996, the Company  issued options to purchase  232,500 shares of
the  Company's  common stock at $26.00 per share to key  employees.  The options
vest over a period of five years and expire in 2006.

7.       EMPLOYEE STOCK PURCHASE PLAN

     During 1992,  the Company  adopted an Employee  Stock  Purchase  Plan under
which 100,000 shares of common stock were  authorized for issuance to employees.
Under the plan,  qualified  employees may purchase,  through payroll  deductions
withheld  during an  offering  period,  an amount of common  stock not to exceed
approximately 5% of the employee's annual  compensation.  The purchase price per
share is the lower of 85% of the fair market value of a share of common stock on
the first day of the offering period or on the last day of the offering  period.
There are two offering periods during each year. During the years ended June 30,
1996 and 1995,  the six months  ended June 30, 1994 and the year ended  December
31, 1993,  employees purchased an aggregate of 14,949,  16,230, 5,836 and 19,856
shares  of  common  stock  for  $261,000,   $206,000,   $64,000,  and  $157,000,
respectively,  under this plan.  These amounts are included in the amounts shown
for  exercise  of  options  on  the  accompanying   consolidated  statements  of
stockholders' equity (see Note 6).








                                                          F-11








8.       WARRANTS

     During the years  ended June 30, 1996 and 1995,  the six months  ended June
30, 1994 and the year ended December 31, 1993,  the Board of Directors  approved
the  issuance of warrants to  purchase  an  aggregate  of 150,000  shares of the
Company's  common stock.  Such warrants were issued at prices ranging from $4.00
to $19.00  per  share,  vest over  periods up to 48 months and expire at various
times through August 2005.

     During  1995  and  1993,  certain  officers,  directors,  employees  and  a
stockholder   exercised   warrants  to  purchase   31,500  and  345,962  shares,
respectively,  of the  Company's  common  stock for an aggregate of $126,000 and
$430,000,  respectively.  No warrants were exercised  during the year ended June
30, 1996 and the six months ended June 30, 1994.



     A summary of warrant activity is as follows:
                                                                 Number of
                                                                 Warrants               Per Share
                                                                 --------               ---------
                                                                                

                 Outstanding, January 1, 1993..........            515,962            $1.00 - $4.00
                    Granted     .......................             25,000               12.00
                    Exercised..........................           (345,962)           1.00 - 4.00
                                                               -----------
                 Outstanding, December 31, 1993........            195,000            4.00 - 12.00
                    Granted............................             25,000              12.50
                                                               -----------
                 Outstanding, June 30, 1994............            220,000            4.00 - 12.50
                    Granted............................             25,000              19.00
                    Exercised..........................            (31,500)              4.00
                                                               -----------
                 Outstanding, June 30, 1995............            213,500            4.00 - 19.00
                    Granted............................             25,000               19.00
                                                               -----------
                 Outstanding, June 30, 1996............            238,500            4.00 - 19.00
                                                               ===========


     At June 30, 1996,  warrants to purchase  224,958  shares at prices  ranging
from $4.00 to $19.00 were exercisable.

 9.      OTHER TRANSACTIONS

     During 1995 and 1993, the Company entered into barter agreements whereby it
delivered  $132,000 and $1,098,000,  respectively,  of its inventory in exchange
for future  advertising  credits and other items.  The credits,  which expire in
October 1998,  are valued at the lower of the Company's  cost or market value of
the inventory transferred. The Company has recorded barter credits of $36,000 in
prepaid expenses and other current assets at June 30, 1996 and 1995. At June 30,
1996 and 1995, other assets include $279,000 and $799,000, respectively, of such
credits.  Under the terms of the agreement,  the Company is required to pay cash
equal to a negotiated  amount of the bartered  advertising,  or other items, and
use the barter credits to pay the balance.  These credits are charged to expense
as they are used.  During the year  ended June 30,  1995,  the  Company  charged
$56,000 to expense for barter  credits  used for  advertising.  No amounts  were
charged to expense for barter credits used for advertising during the year ended
June 30, 1996.






                                      F-12





     The Company  assesses the  recoverability  of barter credits  periodically.
Factors considered in evaluating the recoverability  include  management's plans
with respect to advertising and other  expenditures for which barter credits can
be  used.  Any  impairment   losses  are  charged  to  operations  as  they  are
determinable. During the years ended June 30, 1996 and 1995, the Company charged
$520,000 and $210,000, respectively, to operations for such impairment losses.

10.     LITIGATION

     In May 1987,  a jury  awarded  the Company  certain  damages on a copyright
infringement  claim in a lawsuit that the Company initiated in June 1985 against
certain  other  companies  alleging  both  copyright   infringement  and  unfair
competition.  In March 1994,  the Company  settled this  lawsuit  resulting in a
favorable settlement of $1,375,000.  Such amount is included as an extraordinary
item in the accompanying  consolidated  statements of income, net of legal costs
of $115,000 and income taxes of $542,000.

11.     PROFIT-SHARING AND BONUS PLANS

     In January 1991, the Company  established a 401(k)  profit-sharing  plan in
which eligible  employees may  contribute up to 15% of their eligible  earnings.
The  Company  may  contribute  to the  plan at the  discretion  of the  Board of
Directors,  subject to applicable regulations.  In the years ended June 30, 1996
and 1995,  the six months  ended June 30, 1994 and the year ended  December  31,
1993,  the Board elected to contribute an amount equal to 25% of the first 6% of
eligible  earnings.  Participants vest in the Company's  contributions 20% after
two years of plan participation and 20% each year thereafter until fully vested.

     During the years  ended June 30, 1996 and 1995,  the six months  ended June
30,  1994  and  the  year  ended  December  31,  1993,  the  Company's  matching
contributions were $128,000, $120,000, $50,000 and $108,000, respectively.

     The  Company  has  an  executive  bonus  plan  and  incentive  compensation
arrangements  for key  employees  based  on an  earnings  formula.  Compensation
expense  recorded  under  these plans was  $1,120,000,  $550,000,  $290,000  and
$336,000  during the years  ended June 30, 1996 and 1995,  the six months  ended
June 30, 1994 and the year ended December 31, 1993, respectively.

12.      STATEMENTS OF CASH FLOWS

     In a barter  transaction  entered in 1995 and 1993,  the Company  exchanged
$132,000  and  $1,098,000,  respectively,  of  inventory  for an equal amount of
barter credits (see Note 9).

     The Company  realized a reduction in its current tax liability during 1996,
1995,  1994  and  1993 in the  amount  of  $1,452,000,  $284,000,  $276,000  and
$450,000, respectively. Such amounts were credited to additional paid-in capital
(see Note 6).



                                                                              Six Months          Year
                                                                                Ended             Ended
                                                    Years Ended June 30,       June 30,        December 31,
                                                      1996         1995          1994              1993
                                                     ----         ----         ---------      --------------
                                                                                                 
    Supplemental disclosure of cash flow
          information (in thousands) -
         Cash paid during the period for:
             Interest.......................        $      24    $    80        $   48          $    85
             Income taxes...................        $   9,988    $ 6,610        $2,433          $ 2,040



                                      F-13



13.     UNAUDITED COMPARATIVE FINANCIAL INFORMATION



     The following  represents certain unaudited  financial  information for the
six months ended June 30, 1993 (in thousands, except per share amounts):

                                                                                         
                  Sales...................................................................   $   28,025
                  Gross profit............................................................       13,750
                  Income before provision for income taxes
                    and cumulative effect of accounting change............................        1,226
                  Provision for income taxes..............................................          503
                  Income before cumulative effect of accounting change....................          723
                  Cumulative effect of change in accounting for income taxes..............          350
                  Net income..............................................................   $    1,073

                  Earnings per Common and Common Equivalent Share:
                    Income before cumulative effect of accounting change..................   $    0.12
                    Cumulative effect of change in accounting for income taxes............        0.06
                    Net earnings per share................................................   $    0.18











                                      F-14


                                       



                          INDEPENDENT AUDITORS' REPORT

Day Runner, Inc.:

We have audited the consolidated  financial  statements of Day Runner,  Inc. and
its  subsidiaries as of June 30, 1996 and 1995, and for the years ended June 30,
1996 and 1995,  the six months  ended June 30, 1994 and the year ended  December
31, 1993, and have issued our report  thereon dated August 9, 1996;  such report
is  included  elsewhere  in  this  Form  10-K.  Our  audits  also  included  the
consolidated   financial   statement  schedule  of  Day  Runner,  Inc.  and  its
subsidiaries,  listed in Item  14(a)2.  This  consolidated  financial  statement
schedule is the responsibility of the Company's  management.  Our responsibility
is to express an opinion based on our audits. In our opinion,  such consolidated
financial  statement  schedule,   when  considered  in  relation  to  the  basic
consolidated  financial  statements  taken as a whole,  presents  fairly  in all
material respects the information set forth therein.

DELOITTE & TOUCHE LLP

/s/Deloitte & Touche LLP

Long Beach, California
August 9, 1996






























                                       S-1







                        DAY RUNNER, INC. AND SUBSIDIARIES

                 SCHEDULE II - VALUATION AND QUALIFYING ACCOUNTS

                             (Dollars in thousands)

                                                Balance at                                                Balance at
                                                 June 30,             Charged to                           June 30,
Classification                                     1995               Operations         Deductions          1996
- --------------                               ----------------         ----------         ----------       ----------
                                                                                                      

Allowance for doubtful accounts............      $1,671                 $    810         $    123           $ 2,358
Allowance for sales returns................       5,461                    8,221            8,666             5,016
Reserve for obsolete inventory.............       3,214                    2,754            2,495             3,473

                                                Balance at                                                Balance at
                                                 June 30,             Charged to                           June 30,
Classification                                     1994               Operations         Deductions          1995
- --------------                               ----------------         ----------         ----------       ----------

Allowance for doubtful accounts............      $1,368                $     452         $    149          $  1,671
Allowance for sales returns................       2,883                   10,451            7,873             5,461
Reserve for obsolete inventory.............       1,800                    3,508            2,094             3,214


                                                Balance at                                                Balance at
                                               December 31,           Charged to                           June 30,
Classification                                     1993               Operations         Deductions          1994
- --------------                               ----------------         ----------         ----------       ----------

Allowance for doubtful accounts............      $1,362                 $    124         $    118           $ 1,368
Allowance for sales returns................       3,092                    3,839            4,048             2,883
Reserve for obsolete inventory.............       1,529                      924              653             1,800


                                                Balance at                                                Balance at
                                               December 31,           Charged to                         December 31,
Classification                                     1992               Operations         Deductions          1993
- --------------                               ----------------         ----------         ----------       ----------

Allowance for doubtful accounts............      $1,365                 $    168         $    171           $ 1,362
Allowance for sales returns................       2,896                    5,339            5,143             3,092
Reserve for obsolete inventory.............       2,255                    1,197            1,923             1,529
















                                                          S-2








                                  EXHIBIT INDEX


Exhibit
Number                     Description

    10.6         Amendment to 1996 Officer Bonus Plan

    10.12        Standard Commercial Lease Agreement dated as of July 31, 1996
                 between System Nine, Inc. and the Registrant

    10.13        Schedule of Warrants

    23.1         Consent of Deloitte & Touche LLP

    27.1         Financial Data Schedule