<ARTICLE>                     5
<LEGEND>
This  schedule  contains  summary  financial   information  extracted  from  the
consolidated  balance  sheet and the  consolidated  statement of income filed as
part of the  annual  report on Form 10-K and is  qualified  in its  entirety  by
reference to such annual report on Form 10-K.
</LEGEND>
<CIK>                                          0000853102
<NAME>                                         Day Runner, Inc.
<MULTIPLIER>                                   1000
       
                             
<PERIOD-TYPE>                   Year
<FISCAL-YEAR-END>                              Jun-30-1997
<PERIOD-END>                                   Jun-30-1997
<CASH>                                         15,550
<SECURITIES>                                        0
<RECEIVABLES>                                   30,967
<ALLOWANCES>                                     8,664
<INVENTORY>                                     23,406
<CURRENT-ASSETS>                                70,054
<PP&E>                                          18,231
<DEPRECIATION>                                   9,543
<TOTAL-ASSETS>                                  78,880
<CURRENT-LIABILITIES>                           19,344
<BONDS>                                              0
<PREFERRED-MANDATORY>                                0
<PREFERRED>                                          0
<COMMON>                                             6
<OTHER-SE>                                      59,478
<TOTAL-LIABILITY-AND-EQUITY>                    78,880
<SALES>                                        127,376
<TOTAL-REVENUES>                               127,376
<CGS>                                           60,452
<TOTAL-COSTS>                                   60,452
<OTHER-EXPENSES>                                47,575
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                              (1,301)
<INCOME-PRETAX>                                 20,650
<INCOME-TAX>                                     8,102
<INCOME-CONTINUING>                             12,548
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                    12,548
<EPS-PRIMARY>                                     1.90
<EPS-DILUTED>                                     1.90