<ARTICLE>                     5
<LEGEND>
     This financial data schedule is being restated to reflect  compliance  with
FAS 128 and to reflect a  two-for-one  stock split in March 1998.  This schedule
contains  summary  financial  information  extracted  from the Form 10-Q for the
period ended September 30, 1996 and is qualified in its entirety by reference to
such financial statements.
</LEGEND>
<CIK>                                        0000853102
<NAME>                                       Day Runner, Inc.
<MULTIPLIER>                                   1,000
       
                          
<PERIOD-TYPE>                3-mos
<FISCAL-YEAR-END>                             Jun-30-1997
<PERIOD-END>                                  Sep-30-1996
<CASH>                                         27,462
<SECURITIES>                                        0
<RECEIVABLES>                                  30,149
<ALLOWANCES>                                    7,632
<INVENTORY>                                    17,797
<CURRENT-ASSETS>                               74,495
<PP&E>                                         14,587
<DEPRECIATION>                                  6,550
<TOTAL-ASSETS>                                 82,872
<CURRENT-LIABILITIES>                          19,301
<BONDS>                                             0
<PREFERRED-MANDATORY>                               0
<PREFERRED>                                         0
<COMMON>                                           12
<OTHER-SE>                                     63,559
<TOTAL-LIABILITY-AND-EQUITY>                   82,872
<SALES>                                        33,549
<TOTAL-REVENUES>                               33,549
<CGS>                                          16,092
<TOTAL-COSTS>                                  16,092
<OTHER-EXPENSES>                               11,254
<LOSS-PROVISION>                                    0
<INTEREST-EXPENSE>                               (210)
<INCOME-PRETAX>                                 6,413
<INCOME-TAX>                                    2,565
<INCOME-CONTINUING>                             3,848
<DISCONTINUED>                                      0
<EXTRAORDINARY>                                     0
<CHANGES>                                           0
<NET-INCOME>                                    3,848
<EPS-PRIMARY>                                    0.30
<EPS-DILUTED>                                    0.29