FOR IMMEDIATE RELEASE                                          EXHIBIT 99.2

                            CONTACT: Day Runner, Inc.
                                     Judy Tucker
                                     Vice President, Business Development
                                     714/680-3500, Ext. 3171

                                     Jenifer Kirtland
                                     Director, Investor Relations
                                     714/680-3500, Ext. 3697


               DAY RUNNER ANNOUNCES CASH TENDER OFFER FOR FILOFAX

      IRVINE, CA, September 24, 1998. Day Runner, Inc. (Nasdaq/DAYR), a marketer
of broad-based  personal organizing products to broad consumer audiences through
retail  distribution and the leading producer of paper-based  organizers for the
U.S. retail market,  today announced a cash tender offer for Filofax, a UK-based
company  traded on the  London  Stock  Exchange.  The  offer is for  (pound)2.00
(approximately  US$3.36) per share for a total of approximately US$80.5 million.
The  offer  represents  a  trailing  p/e of 13.3  on  earnings  from  continuing
operations  and a premium of 42.9% over the  September  23rd closing  mid-market
price,  which  represented  a  trailing  p/e of 9.3.  The  offer  has  not  been
recommended by Filofax's Board of Directors.  The proposed  acquisition  will be
funded by bank debt.

      Filofax is a manufacturer and supplier of stationery  products,  including
Filofax, Lefax and Microfile brand personal organizers.  In addition to its core
personal organizer  business,  Filofax markets business forms and high-end pens.
Filofax  has wholly  owned sales  subsidiaries  in France,  Germany,  Hong Kong,
Scandinavia, the UK and the U.S. and sells primarily through retail distribution
channels in each market.  Filofax's sales from continuing  operations for fiscal
1998 were (pound)37.7  million  (approximately  US$63.3  million),  with 86%, or
approximately US$54.6 million, to markets outside the U.S.

      In commenting  on the offer,  Day Runner  chairman  Mark Vidovich  stated,
"We're  confident that our solid financial  position,  management  depth and the
healthy  state of our existing  business make this offer a sound and timely move
for Day Runner. We believe that the acquisition of an established  presence in a
number of overseas markets combined with our ability to develop brands and build
sales of organizers and other personal organizing products can provide excellent
long-term value to our stockholders."

      In  discussing  the effect of the  proposed  acquisition  on Day  Runner's
profitability,  Mr. Vidovich said,  "Filofax's sales are seasonal,  with the six
months from January  through June accounting for only  approximately  31% of its
fiscal 1998 sales.  We do not expect the  acquisition to be completed in time to
enjoy  the  benefit  of more than a small  part of  Filofax's  current  calendar
year-end busy season.  Therefore,  we expect the  acquisition to be dilutive for
our current  fiscal year ending June 30,  1999,  but to enhance our earnings for
fiscal 2000."

      Commenting   on  why  Day  Runner  moved  forward  in  the  absence  of  a
recommendation from Filofax's Board, Mr. Vidovich stated, "We believe this offer
provides  Filofax's  stockholders with an attractive exit.  Filofax's sales have
stagnated,  growing  at a  compound  annual  rate of less than 1% per year since
1996. We believe that the Filofax brand name is gradually  becoming devalued and
that  reinvigorating  this brand  will take the kind of  marketing  and  product
development leadership that Day Runner has shown it is able to provide."

      Filofax's sales from  continuing  operations for fiscal 1998 declined 0.7%
to  (pound)37.7   million   (approximately   US$63.3  million),   compared  with
(pound)37.9 million (approximately US$63.7 million) for fiscal 1997. Excluding a
loss on disposal of a discontinued  operation,  operating  income was (pound)6.1
million   (approximately   US$10.3  million),  up  8%  from  (pound)5.7  million
(approximately  US$9.6  million)  for the  prior  year,  and net  income  before
dividends was (pound)4.3 million (approximately US$7.2 million) for fiscal 1998,
up 9% compared with (pound)4.0 million (approximately US$6.6 million) for fiscal
1997.

      Day  Runner's  sales for the fiscal  year ended June 30,  1998 were $167.8
million,  up 31.8% from $127.4  million  for fiscal  1997.  Day Runner  reported
fiscal 1998 operating  income of $25.6 million,  up 32.1% from $19.3 million for
fiscal 1997 and net income of $15.9 million, up 26.8%. A total of $12.2 million,
or 7.3%, of Day Runner's fiscal 1998 sales were to markets outside the U.S.

      As is usual  under UK  takeover  practice,  the  Offer  is  subject  to an
'acceptance  condition' to the effect that Day Runner must acquire not less than
90% of the Filofax shares (or such lesser  percentage  down to 50% as Day Runner
may decide) either through  acceptances of the Offer or by purchases outside the
Offer.  The Offer will be open for acceptance for a minimum of 20 business days,
although  this  period may be extended by Day Runner for up to 60 days in total.
The Offer is also subject to anti-trust and other usual  conditions that must be
satisfied  (unless  waived  by Day  Runner)  no  later  than 21 days  after  the
acceptance  condition  is  satisfied.  Accordingly,  the outcome of the Offer is
likely to be  determined  in Day  Runner's  fiscal  1999 second  quarter  ending
December 31, 1998.

      With the exception of actual reported  financial results and statements of
historical  fact, the statements  made in this news release or other  statements
that may be made about the transaction, including, without limitation the effect
of the  acquisition of Filofax on Day Runner's  earnings,  are forward  looking,
reflect  Day  Runner's  current  expectations  and  involve  certain  risks  and
uncertainties.  There  can be no  assurance  that the  Company's  actual  future
performance  will meet its  expectations.  As discussed in the Company's  fiscal
1997 Annual Report on Form 10-K,  the  Company's  future  operating  results are
difficult to predict and subject to significant  fluctuations.  Factors that may
cause  future  results  to  differ   materially   from  the  Company's   current
expectations  include,  among  others:  the timing and size of orders from large
customers,  timing  and  size of  orders  for  new  products,  large  customers'
inventory management,  competition,  general economic conditions,  the health of
the  retail  environment,   supply  constraints  and  supplier  performance.  In
addition,  unanticipated  events and circumstances may render the acquisition of
Filofax by Day Runner less beneficial than expected,  and the differences may be
significant.

      Day Runner is a marketer of personal  organizing  products to  broad-based
consumer  audiences  through  retail  distribution.  The  Company is the leading
developer,  manufacturer  and marketer of  paper-based  organizers  for the U.S.
retail market and also  develops,  manufactures  and markets a number of related
organizing  products,  including  telephone/address  books,  appointment  books,
executive accessories,  products for children and students, organizing and other
wall boards and flexible,  laminated wall planners,  among others.  Day Runner's
products are carried by more than 20,000  retail  stores across the U.S. and are
available in a number of countries in North America, Europe and the Asia-Pacific
region.

      This  announcement  does  not  constitute  an offer  or an  invitation  to
purchase any securities,  directly or indirectly, in Canada, Australia or Japan.
Further, this release is not for distribution in Canada, Australia or Japan.

                                     # # # #

      Day  Runner  is a  registered  trademark  of Day  Runner,  Inc.  All other
trademarks remain the property of their respective companies.