SECURITIES AND EXCHANGE COMMISSION

                             Washington, D.C. 20549

                                    FORM 8-K


                                 CURRENT REPORT

     Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934


       Date of Report (Date of earliest event reported): October 30, 1998


                                DAY RUNNER, INC.
             (Exact name of registrant as specified in its charter)


                                    DELAWARE
                 (State or other jurisdiction of incorporation)



     95-3624280                                             0-19835
(Commission File Number)                    (I.R.S. Employer Identification No.)


                               15295 Alton Parkway
                                Irvine, CA 92618
                    (Address of principal executive offices)


        Registrant's telephone number, including area code: 714/680-3500






Item 2.  Acquisition or Disposition of Assets.


     On October 30, 1998, Day Runner, Inc. ("the Registrant")  announced that it
had  assumed  control  of  Filofax  Group  plc  ("Filofax")  as a result  of its
previously  announced  cash tender offer for the  outstanding  shares of Filofax
stock.  The  Registrant's  offer was for  (pound)2.10  per share  (approximately
$3.49).  The  Registrant  owned or had received  valid  acceptances  of its cash
tender offer for  approximately  87% of the outstanding  shares of Filofax as of
October 30,  1998.  The  Registrant  had  announced a cash tender  offer for the
Filofax  shares on September 24, 1998 and had revised its offer on September 25,
1998 to reflect the  agreement  it had reached  with the Board of  Directors  of
Filofax on the terms of the cash tender offer. The Registrant expects to acquire
the  remaining  outstanding  shares  of  Filofax  before  the end of  1998.  The
acquisition  of Filofax  will be funded by bank debt.  Filofax will operate as a
subsidiary  of the  Registrant.  The  transaction  is  valued  at  approximately
$85,500,000.

     Filofax is the leading producer of loose-leaf  personal  organizers for the
retail  market in the  United  Kingdom,  and the  Filofax  brand  name is widely
recognized in a number of other key markets around the world. In addition to its
core personal  organizer  business,  Filofax markets business forms and high-end
pens.  Filofax has wholly  owned  subsidiaries  in France,  Germany,  Hong Kong,
Scandinavia,   the  U.K.  and  the  U.S.  and  sells  primarily  through  retail
distribution channels in each market.

     Filofax's sales from continuing  operations for its fiscal year ended March
31, 1998 were approximately (pound)37.7 million (approximately US$62.6 million),
with  approximately  US$54.0  million,  or 86.4% to markets outside the U.S. The
Registrant's  sales for its fiscal year ended June 30,  1998 were  approximately
$167.8 million, with approximately $12.2 million, or 7.3% to markets outside the
U.S. Currency  conversions in this presentation have been made using an exchange
rate of 1.66 which was the exchange rate on November 10, 1998.

Item 5.    Other Events.

           See attached exhibits.

Item 7.    Financial Statements, Pro Forma Financial Information and Exhibits

          (a)      Financial Statements of business acquired
                     To be filed by amendment.

          (b)      Proforma Financial information to be filed  by  amendment
                     To be filed by amendment.

          (c)      Exhibits

                   Item No.                           Exhibit Index
                   --------                           -------------

                   99.1                Press Release issued November 12, 1998
                                       by the Registrant



                                          SIGNATURE


         Pursuant to the  requirements  of the Securities  Exchange Act of 1934,
the  Registrant  has duly  caused  this report to be signed on its behalf by the
undersigned hereunto duly authorized.


                                                     DAY RUNNER, INC.


                                            By:
                                                     James E. Freeman, Jr.
                                                     Chief Executive Officer

Dated:   October 30, 1998






                                        EXHIBIT INDEX


Exhibit Number                         Description                      Page No.