<ARTICLE>                     5
<LEGEND>
          This schedule  contains summary financial  information  extracted from
the consolidated balance sheet and the consolidated statement of income filed as
part of the  quarterly  report on Form 10-Q and is  qualified in its entireby by
reference to such quarterly report on Form 10-Q.
</LEGEND>
<CIK>                                          0000853102
<NAME>                                         Day Runner, Inc.
<MULTIPLIER>                                   1,000
       
                             
<PERIOD-TYPE>                   6-mos
<FISCAL-YEAR-END>                              Jun-30-1999
<PERIOD-START>                                 Jul-01-1998
<PERIOD-END>                                   Dec-31-1998
<CASH>                                         25,253
<SECURITIES>                                        0
<RECEIVABLES>                                  57,234
<ALLOWANCES>                                    8,654
<INVENTORY>                                    47,887
<CURRENT-ASSETS>                              133,777
<PP&E>                                         42,557
<DEPRECIATION>                                 24,764
<TOTAL-ASSETS>                                240,497
<CURRENT-LIABILITIES>                          38,262
<BONDS>                                             0
<PREFERRED-MANDATORY>                               0
<PREFERRED>                                         0
<COMMON>                                           14
<OTHER-SE>                                     81,413
<TOTAL-LIABILITY-AND-EQUITY>                  240,497
<SALES>                                       112,296
<TOTAL-REVENUES>                              112,296
<CGS>                                          54,780
<TOTAL-COSTS>                                  54,780
<OTHER-EXPENSES>                               43,351
<LOSS-PROVISION>                                    0
<INTEREST-EXPENSE>                              1,389
<INCOME-PRETAX>                                12,776
<INCOME-TAX>                                    4,854
<INCOME-CONTINUING>                             7,922
<DISCONTINUED>                                      0
<EXTRAORDINARY>                                     0
<CHANGES>                                           0
<NET-INCOME>                                    7,922
<EPS-PRIMARY>                                    0.67
<EPS-DILUTED>                                    0.63