<ARTICLE>                     5
<LEGEND>
     This schedule  contains summary  financial  information  extracted from the
consolidated balance sheet and the consolidated statement of operations filed as
part of the  Annual  Report on Form 10-K and is  qualified  in its  entirety  by
reference to such report on Form 10-K.
</LEGEND>
<CIK>                                          0000853102
<NAME>                                         Day Runner, Inc.
<MULTIPLIER>                                   1,000

                             
<PERIOD-TYPE>                   12-mos
<FISCAL-YEAR-END>                              Jun-30-1999
<PERIOD-START>                                 Jul-01-1998
<PERIOD-END>                                   Jun-30-1999
<CASH>                                           9,132
<SECURITIES>                                         0
<RECEIVABLES>                                   54,696
<ALLOWANCES>                                    11,481
<INVENTORY>                                     42,361
<CURRENT-ASSETS>                               110,837
<PP&E>                                          44,086
<DEPRECIATION>                                  26,235
<TOTAL-ASSETS>                                 216,311
<CURRENT-LIABILITIES>                           40,346
<BONDS>                                              0
<PREFERRED-MANDATORY>                                0
<PREFERRED>                                          0
<COMMON>                                            14
<OTHER-SE>                                      70,383
<TOTAL-LIABILITY-AND-EQUITY>                   216,311
<SALES>                                        196,212
<TOTAL-REVENUES>                               196,212
<CGS>                                          108,087
<TOTAL-COSTS>                                  108,087
<OTHER-EXPENSES>                                89,697
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                               5,215
<INCOME-PRETAX>                                 (6,787)
<INCOME-TAX>                                    (2,789)
<INCOME-CONTINUING>                             (3,998)
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                    (3,998)
<EPS-BASIC>                                    (0.34)
<EPS-DILUTED>                                    (0.34)