UNITED STATES
                      SECURITIES AND EXCHANGE COMMISSION
                            Washington, D.C. 20549

                                   FORM 8-K

                                CURRENT REPORT
                      Pursuant to Section 13 or 15(d) of
                      the Securities Exchange Act of 1934


        Date of Report (Date of earliest event reported): January 21, 2005


                     THE READER'S DIGEST ASSOCIATION, INC.
            (Exact name of registrant as specified in its charter)


           Delaware                      1-10434               13-1726769
(State or other jurisdiction of      (Commission File       (I.R.S. Employer
 incorporation or organization)          Number)          Identification Number)




                 Pleasantville, New York                10570-7000
        (Address of principal executive offices)        (Zip Code)


              Registrant's telephone number, including area code:
                                (914) 238-1000

Check the appropriate box below if the Form 8-K is intended to simultaneously
satisfy the filing obligation of the registrant under any of the following
provisions:

[ ] Written communication pursuant to Rule 425 under the Securities Act (17
    CFR 230.425)
[ ] Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17
    CFR 240.14a-12)
[ ] Pre-commencement communications pursuant to Rule 14d-2(b) under the
    Exchange Act (17 CFR 240.14a-2(b))
[ ] Pre-commencement communications pursuant to Rule 13e-4(c) under the
    Exchange Act (17 CFR 240.13e-4(c))



                                                              Page 1 of 4 pages.






SECTION 8. OTHER EVENTS

ITEM 8.01. Other Events.

      Filed herewith is the following:

      Exhibit
      Number              Description

      99.1     The Reader's Digest Association, Inc.'s news release, issued on
               January 21, 2005, relating to a dividend increase.





                                  SIGNATURES

           Pursuant to the requirements of the Securities Exchange Act of 1934,
the registrant has duly caused this report to be signed on its behalf by the
undersigned hereunto duly authorized.


                                 THE READER'S DIGEST ASSOCIATION, INC.
                                               (Registrant)


Date:  January 21, 2005
                                    /s/   MICHAEL S. GELTZEILER
                                           Michael S. Geltzeiler
                                         Senior Vice President and
                                          Chief Financial Officer






                                 EXHIBIT INDEX



      Exhibit
      Number              Description

      99.1     The Reader's Digest Association, Inc.'s news release, issued on
               January 21, 2005, relating to a dividend increase.