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The Reader's Digest Association, Inc.
Media: William Adler, (914) 244-7585  william.adler@rd.com
Investor Relations: Richard Clark, (914) 244-5425  richard.clark@rd.com


               Reader's Digest Association Elects Lee Caudill and
                     John T. Reid to its Board of Directors

     PLEASANTVILLE,  N.Y.,  August 12, 2005 - The Reader's  Digest  Association,
Inc. (NYSE:  RDA) today elected  prominent U.S.  marketer Lee Caudill and global
business  development  expert  Dr.  John  T.  Reid  to the  company's  Board  of
Directors. The appointments were made at the Board's regular summer meeting. Ms.
Caudill,  56, is President of SeniorTrak  Consulting,  of San Francisco,  a firm
that  she  founded  in 1991  to  provide  executive-level  staffing  and  advise
companies on marketing,  operations and sales. Earlier, she was President of Liz
Claiborne's  Jewelry  Division,  and General  Manager and Vice President of Avon
Products  Fashion  & Gifts  business  unit.  She  also  served  as a  management
consultant for  Cresap/Towers  Perrin,  where she was Vice President and Partner
working with Fortune 1,000  corporations,  and Cresap,  McCormick & Paget, where
she became the firm's first female  partner.  Ms.  Caudill holds an M.B.A.  from
Wharton School of Business and a B.A. in psychology  from The College of William
and Mary.  Before beginning her business  career,  she spent two years at Oxford
University  as a research  psychologist  studying  cognitive  theories  of child
development.  Dr.  Reid,  65,  has  enjoyed  a  distinguished  career  as senior
corporate executive,  strategic planner,  economist and university professor. He
currently serves on the Boards of Minerals  Technologies Inc., Center for Global
Development  and  Citizens'  Committee for  Children.  He is Adjunct  Professor,
Managing Global Corporations, at Stern Business School, New York University. Dr.
Reid  retired  from daily  corporate  life in 2000  after 18 years with  Colgate
Palmolive Company, where he served as Chief Technological  Officer,  responsible
for   Global   Research   &   Development,   Information   Technology   and  the
Manufacturing/Supply   Chain.  This  followed   initiation  of  Colgate's  first
strategic plan and subsequent  leadership of subsidiaries in Greece,  the United
Kingdom and Australia / South Pacific.  Earlier,  he spent 13 years with Pfizer,
where  he  provided  strategic  planning  and was  Assistant  to the  President,
International,  among other international  operations assignments.  He began his
career  as  a  business  economist  with  W.R.  Grace.  He  holds  a D  Phil  in
international  marketing from Oxford  University,  where he was a Rhodes Scholar
and  played  rugby for the  university.  His  undergraduate  degree was from the
University of New Zealand,  Massey  College.  He is a New Zealand  citizen and a
U.S.  permanent  resident.  James E. Preston, a Board member and Chairman of the
Nominating  Committee,  said of the appointments:  "On behalf of the Board, I am
delighted  to  welcome  two  strong  thinkers  who  are  capable  of  materially
contributing to the growth and  development of this company.  It is rare to find
executives with exemplary records of achievement in both strategic  thinking and
delivering  bottom-line  results,  and  yet  today  at  Reader's  Digest  we are
welcoming two such high achievers,  for which we are most grateful." Ms. Caudill
and Dr. Reid become the tenth and eleventh  current  members of the Board.  They
join the class of  company  directors  that will  stand  for  reelection  at the
November  18, 2005 Annual  Meeting of  Stockholders.  Ms.  Caudill will join the
Board's  Finance  Committee  and Dr.  Reid will join the  Audit  Committee.  The
Reader's Digest  Association,  Inc. is a global publisher and direct marketer of
products  that  inform,  enrich,  entertain  and inspire  people of all ages and
cultures  around the world.  Global  revenues for the fiscal year ended June 30,
2005 were $2.4 billion. Corporate headquarters are located at Pleasantville, New
York. The company's main Web site is at www.rd.com.

         This release may include "forward-looking statements" within the
meaning of the Private Securities Litigation Reform Act of 1995. Forward-looking
statements inherently involve risks and uncertainties that could cause actual
future results and occurrences to differ materially from the forward-looking
statements. The Reader's Digest Association, Inc.'s filings with the Securities
and Exchange Commission, including its reports on Forms 10-K, 10-Q and 8-K,
contain a discussion of additional factors that could affect future results and
occurrences. Reader's Digest does not undertake to update any forward-looking
statements.